{"id":115203,"date":"2020-02-11T07:47:00","date_gmt":"2020-02-11T07:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/e-handelsexpert-jens-armbrecht-i-en-intervju-fordelarna-med-amazons-leverantorsprogram\/"},"modified":"2020-02-11T07:47:00","modified_gmt":"2020-02-11T07:47:00","slug":"e-handelsexpert-jens-armbrecht-i-en-intervju-fordelarna-med-amazons-leverantorsprogram","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sv\/blog\/e-handelsexpert-jens-armbrecht-i-en-intervju-fordelarna-med-amazons-leverantorsprogram\/","title":{"rendered":"E-handelsexpert Jens Armbrecht i en intervju: F\u00f6rdelarna med Amazons leverant\u00f6rsprogram"},"content":{"rendered":"

Amazon-handlare kan s\u00e4lja sina varor inte bara som s\u00e4ljare, utan ocks\u00e5 som leverant\u00f6r<\/a>. Det betyder att de inte s\u00e4ljer direkt till slutkunderna, utan blir leverant\u00f6rer till Amazon. Det uppst\u00e5r en klassisk B2B-verksamhet med n\u00e4tj\u00e4tten.<\/p>

I m\u00e5nga forum finns det dock uppr\u00f6rda leverant\u00f6rer som rapporterar om sv\u00e5righeter med programmet. Dessutom verkar det som om allt fler inneh\u00e5ll som ursprungligen var reserverat f\u00f6r leverant\u00f6rer nu g\u00f6rs tillg\u00e4ngligt f\u00f6r s\u00e4ljare. Vad ligger d\u00e5 f\u00f6rdelarna med leverant\u00f6rsprogrammet?<\/p>

N\u00e4tj\u00e4tten \u00e4r ganska \u00e5terh\u00e5llsam med information kring programmet. Endast i Vendor-Central f\u00e5r handlare mer information. F\u00f6r detta kr\u00e4vs en registrering som leverant\u00f6r.<\/p>

D\u00e4rf\u00f6r har vi pratat med Jens Armbrecht, e-handelsexpert och grundare av Shopvires<\/a>, om f\u00f6rdelarna med leverant\u00f6rsprogrammet.<\/p>

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Jens Armbrecht<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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E-handelsexperten och grundaren av Shopvires har varit aktiv inom n\u00e4tf\u00f6rs\u00e4ljning i 17 \u00e5r och brinner f\u00f6r att bygga upp och utveckla f\u00f6retag. Med Shopvires r\u00e5dgiver han f\u00f6retag i fr\u00e5gor som r\u00f6r e-handel. En stor del av verksamheten \u00e4r r\u00e5dgivning av redan registrerade och blivande leverant\u00f6rer.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

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SELLERLOGIC: Det verkar som om Seller Central och Vendor Central alltmer n\u00e4rmar sig varandra. Vilka f\u00f6rdelar ser ni med leverant\u00f6rsprogrammet j\u00e4mf\u00f6rt med Seller Central?<\/strong><\/p>

Jens Armbrecht: \u201eF\u00f6rst m\u00e5ste man ha i \u00e5tanke f\u00f6r vem leverant\u00f6rsprogrammet egentligen \u00e4r avsett. De flesta leverant\u00f6rer \u00e4r tillverkare av produkter som s\u00e4ljer direkt till Amazon.
\u00c4ven om s\u00e4ljare och leverant\u00f6rer alltmer n\u00e4rmar sig varandra i “funktionalitet” som till exempel A+ Inneh\u00e5ll, kommer leverant\u00f6rsprogrammet \u00e4nd\u00e5 att f\u00f6rbli attraktivt f\u00f6r tillverkare.
Det finns ocks\u00e5 en mycket enkel anledning till detta: M\u00e5nga st\u00f6rre tillverkare kan eller vill av olika sk\u00e4l inte s\u00e4lja direkt till slutkunder och beh\u00f6ver d\u00e4rf\u00f6r n\u00e5gon som Amazon.<\/p>

SELLERLOGIC: Vem skulle ni rekommendera att byta fr\u00e5n s\u00e4ljare till leverant\u00f6r? Skulle ni ocks\u00e5 rekommendera vissa leverant\u00f6rer att byta till s\u00e4ljprogrammet?<\/strong><\/p>

Jens Armbrecht: \u201eS\u00e5 generellt kan man inte svara p\u00e5 det. I de flesta fall \u00e4r en hybridstrategi mer meningsfull, allts\u00e5 att vara b\u00e5de leverant\u00f6r och s\u00e4ljare samtidigt.
H\u00e4r b\u00f6r man dock veta mycket noggrant vad man \u00e5 ena sidan vill och vad man \u00e5 andra sidan sj\u00e4lv kan.\u201d<\/p>

SELLERLOGIC: I m\u00e5nga forum finns det klagom\u00e5l om att kostnaderna f\u00f6r leverant\u00f6rsprogrammet \u00e4r mycket oklara, som till exempel reklamkostnadstill\u00e4ggen. K\u00e4nner ni till denna problematik? Vad skulle ni r\u00e5da de drabbade?<\/strong><\/p>

Jens Armbrecht: \u201eJa, jag h\u00f6r faktiskt det ibland. Oklart \u00e4r det dock p\u00e5 inget s\u00e4tt. En titt i Vendor Central och man ser varf\u00f6r man har betalat vilken “straff”.
Visserligen finns det ocks\u00e5 verkliga utmaningar som till exempel SIOC-programmet – men till 90% beror det p\u00e5 leverant\u00f6ren, eftersom denne inte har kontroll \u00f6ver sina processer.<\/p>

SIOC \u00e4r en metod som Amazon anv\u00e4nder f\u00f6r att packa varor f\u00f6r kunden. N\u00e4tj\u00e4tten ser till att producera s\u00e5 lite f\u00f6rpackningsavfall som m\u00f6jligt.<\/span><\/p><\/blockquote>

Kravet fr\u00e5n Amazon \u00e4r visserligen mycket h\u00f6gt, men det vet varje leverant\u00f6r i f\u00f6rv\u00e4g – \u00e5tminstone om man har informerat sig ordentligt och inte bara haft dollartecken i \u00f6gonen.
En tydlig rekommendation: Alla b\u00f6r r\u00e5dg\u00f6ra externt i f\u00f6rv\u00e4g, till exempel genom oss, f\u00f6r att i slut\u00e4ndan ha en neutral bed\u00f6mning av huruvida man \u00f6verhuvudtaget kan uppfylla kraven och f\u00f6r att projektet inte ska bli en bottenl\u00f6s brunn.\u201d<\/p>

SELLERLOGIC: F\u00f6r n\u00e5gra \u00e5r sedan var en av argumenten f\u00f6r Vendor Central tillg\u00e5ngen till de ut\u00f6kade annonsformaten som A+ Inneh\u00e5ll och Amazon Vine. Dessa \u00e4r numera ocks\u00e5 tillg\u00e4ngliga f\u00f6r s\u00e4ljare. \u00c4r det d\u00e5 fortfarande v\u00e4rt att ha leverant\u00f6rsstatus?<\/strong><\/p>

Jens Armbrecht: \u201eJa, eftersom s\u00e4rskilt st\u00f6rre tillverkare inte har m\u00f6jlighet att skicka en artikel med en faktura till en slutkund, kommer man fortfarande att beh\u00f6va leverant\u00f6rsprogrammet h\u00e4r.
Alla tillverkare \/ leverant\u00f6rer b\u00f6r dock grundl\u00e4ggande \u00f6verv\u00e4ga detta eller st\u00e4lla sig p\u00e5 ett annat s\u00e4tt f\u00f6r att vara mer agila och inte vara s\u00e5 starkt beroende av en enda kund (vad annat \u00e4r Amazon i leverant\u00f6rsprogrammet?). \u00c4ven h\u00e4r st\u00f6der vi g\u00e4rna och lyfter fram de relevanta f\u00f6r- och nackdelarna.\u201d<\/p>

\"E-handelsexpert<\/figure><\/div>

SELLERLOGIC: En annan f\u00f6rdel som n\u00e4mns i m\u00e5nga blogginl\u00e4gg \u00e4r att leverant\u00f6rer inte l\u00e4ngre beh\u00f6ver ta hand om logistik och kundsupport. Denna f\u00f6rdel har dock \u00e4ven FBA-handlare. Hur skiljer sig systemen \u00e5t i detta avseende?<\/strong><\/p>

Jens Armbrecht: \u201eDet \u00e4r inte s\u00e5 enkelt att j\u00e4mf\u00f6ra. Ja, i grunden tar Amazon (till viss del) hand om kundsupporten n\u00e4r man anv\u00e4nder FBA.
Men en faktura m\u00e5ste skrivas f\u00f6r varje best\u00e4llning. Visserligen g\u00e5r det numera ocks\u00e5 via Amazon, men s\u00e4rskilt st\u00f6rre tillverkare har problem med detta.
Om ett leverant\u00f6rsavtal f\u00f6rhandlas p\u00e5 ett rimligt s\u00e4tt finns det dessutom inga returer, vilket \u00e4r ytterligare en punkt som jag som tillverkare inte beh\u00f6ver bry mig om.
En leverant\u00f6rsverksamhet kan vara en helt klassisk B2B-verksamhet, \u00e4ven om det s\u00e4kert finns n\u00e5gra fallgropar.\u201d<\/p>

SELLERLOGIC: Finns det n\u00e5gra tillk\u00e4nnagivanden om ytterligare f\u00f6rdelar f\u00f6r leverant\u00f6rer som ska f\u00f6rbli reserverade f\u00f6r dem och inte \u00f6ppnas f\u00f6r s\u00e4ljare? <\/strong><\/p>

Jens Armbrecht: \u201eN\u00e5gra saker har jag faktiskt redan h\u00f6rt, men jag f\u00e5r inte s\u00e4ga n\u00e5got om det \u00e4n.\u201d<\/p>

SELLERLOGIC: Tack s\u00e5 mycket!<\/strong><\/p>

Bildk\u00e4llor i ordning av bilder: \u00a9 alexmishchenko – stock.adobe.com \/ \u00a9 thodonal – stock.adobe.com<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

Amazon-handlare kan s\u00e4lja sina varor inte bara som s\u00e4ljare, utan ocks\u00e5 som leverant\u00f6r. Det betyder att de inte s\u00e4ljer direkt till slutkunderna, utan blir leverant\u00f6rer till Amazon. Det uppst\u00e5r en klassisk B2B-verksamhet med n\u00e4tj\u00e4tten. I m\u00e5nga forum finns det dock uppr\u00f6rda leverant\u00f6rer som rapporterar om sv\u00e5righeter med programmet. Dessutom verkar det som om allt fler<\/p>\n","protected":false},"author":3,"featured_media":949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[789],"tags":[],"class_list":["post-115203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-och-tricks"],"yoast_head":"\nJens Armbrecht i intervju: F\u00f6rdelarna med leverant\u00f6rsprogrammet<\/title>\n<meta name=\"description\" content=\"\u00c4r Amazons leverant\u00f6rsprogram v\u00e4rt det? 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