{"id":115245,"date":"2017-08-09T09:59:00","date_gmt":"2017-08-09T09:59:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-och-marginal-saljs-20-av-alla-produkter-som-saljs-pa-amazon-med-forlust\/"},"modified":"2017-08-09T09:59:00","modified_gmt":"2017-08-09T09:59:00","slug":"amazon-fba-och-marginal-saljs-20-av-alla-produkter-som-saljs-pa-amazon-med-forlust","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sv\/blog\/amazon-fba-och-marginal-saljs-20-av-alla-produkter-som-saljs-pa-amazon-med-forlust\/","title":{"rendered":"Amazon FBA och marginal: S\u00e4ljs 20% av alla produkter som s\u00e4ljs p\u00e5 Amazon med f\u00f6rlust?"},"content":{"rendered":"

Genom den st\u00e4ndigt \u00f6kande konkurrensen uppst\u00e5r en enorm priskamp p\u00e5 Amazon. En st\u00f6rre s\u00e4ljare med cirka 44 000 produkter g\u00f6r n\u00e4stan 1 miljon pris\u00e4ndringar inom 24 timmar bara i Tyskland. S\u00e4ljare som inte anv\u00e4nder repricing har n\u00e4stan ingen chans att anpassa sig till den snabbt f\u00f6r\u00e4nderliga marknadssituationen p\u00e5 Amazon eller att \u00f6vervaka f\u00f6rs\u00e4ljningssiffrorna f\u00f6r produkterna och reagera korrekt p\u00e5 dessa.<\/p>

Amazon FBA: Ber\u00e4kna marginalen<\/h2>

Vi ville veta vad en Amazon-s\u00e4ljare i genomsnitt tj\u00e4nar efter att alla kostnader dragits av, med tanke p\u00e5 den komplexitet som ovan har visats. F\u00f6r utv\u00e4rderingen har vi tittat p\u00e5 583 891 produkter \u00f6ver olika branscher. Ber\u00e4kningen av nettomarginalen i % g\u00f6rs med f\u00f6ljande formel:<\/p>

(F\u00f6rs\u00e4ljningspris + fraktkostnader \u2013 Amazon-avgift \u2013 moms \u2013 fraktkostnader \u2013 ink\u00f6pspris)<\/em><\/strong><\/p>

<\/hr>

Ink\u00f6pspris<\/em><\/strong><\/p><\/div>

= Marginal i %<\/em><\/strong><\/p><\/div><\/div>

\"Vilken<\/figure><\/div>

Den genomsnittliga nettomarginalen f\u00f6r en Amazon-s\u00e4ljare ligger p\u00e5 12,5% f\u00f6r 80% av de erbjudna produkterna. 20% av produkterna s\u00e4ljs med f\u00f6rlust. De flesta av de erbjudna produkterna handlas med en marginal p\u00e5 10-75%. Vid f\u00f6rsta anblicken \u00e4r andelen produkter med en negativ marginal p\u00e5 20,15% mycket stor.<\/p>

Anledningar till negativa marginaler<\/h3>

N\u00e4r man ser n\u00e4rmare p\u00e5 dessa produkter finns det vanligtvis tre anledningar till det.<\/p>

  1. Produkten s\u00e4ljer d\u00e5ligt eller m\u00e5ste avvecklas f\u00f6r att skapa likviditet.<\/li>
  2. Det handlar om en ny produktlistning som s\u00e4tts till ett kampanjpris vid produktlanseringen f\u00f6r att generera s\u00e5 m\u00e5nga best\u00e4llningar som m\u00f6jligt p\u00e5 kort tid och d\u00e4rmed snabbt kl\u00e4ttra i Amazon-rankingen.<\/li>
  3. F\u00f6rs\u00e4ljningspriset \u00e4r helt enkelt felaktigt ber\u00e4knat.<\/li><\/ol><\/div>

    \u00d6vervakning av l\u00f6nsamheten med en vinstdashboard<\/h2>

    Produktmarginaler har en direkt p\u00e5verkan p\u00e5 den totala l\u00f6nsamheten f\u00f6r ett Amazon-f\u00f6retag. D\u00e4rf\u00f6r b\u00f6r varje Amazon-s\u00e4ljare regelbundet analysera relevanta produktdata och h\u00e5lla koll p\u00e5 viktiga nyckeltal f\u00f6r att snabbt kunna reagera p\u00e5 negativa utvecklingar.<\/p>

    Som bekant \u00e4r dataanalyser komplexa och kr\u00e4ver en stor tidsinsats. Just d\u00e4r kommer SELLERLOGIC Business Analytics<\/a> f\u00f6r Amazon-handlare in: Det presenterar komplexa data om prestanda f\u00f6r produkter, Amazon-konton och -marknadsplatser p\u00e5 ett \u00f6versk\u00e5dligt s\u00e4tt.<\/p>

    Med SELLERLOGIC Business Analytics kan du identifiera ol\u00f6nsamma produkter och vidta l\u00e4mpliga \u00e5tg\u00e4rder f\u00f6r att uppr\u00e4tth\u00e5lla l\u00f6nsamheten f\u00f6r ditt Amazon-f\u00f6retag. Detaljerade kostnads- och vinst\u00f6versikter hj\u00e4lper dessutom till att fatta datadrivna beslut som exempelvis kan inkludera kostnadsoptimering eller till och med att ta bort ber\u00f6rda produkter fr\u00e5n sortimentet.<\/p>

    Slutsats<\/h2>

    Vid ny kunder m\u00e4rker vi ofta att deras f\u00f6rs\u00e4ljningspriser \u00e4r felaktigt ber\u00e4knade. Stora s\u00e4ljare har mycket sv\u00e5rt att \u00f6vervaka produkter med olika f\u00f6rs\u00e4ljningsprovisioner p\u00e5 olika marknadsplatser och att anpassa sig i tid till marknadssituationen. Sm\u00e5 s\u00e4ljare saknar ofta den n\u00f6dv\u00e4ndiga kunskapen f\u00f6r att ber\u00e4kna r\u00e4tt f\u00f6rs\u00e4ljningspris.<\/p>

    Undvik negativa int\u00e4kter med r\u00e4tt ber\u00e4kning och utnyttja din v\u00e4rdefulla tid p\u00e5 ett meningsfullt s\u00e4tt. L\u00e5t SELLERLOGIC ta hand om prisstyrningen, som anpassar sig till marknadssituationen p\u00e5 Amazon dygnet runt. H\u00e5ll dessutom alltid koll p\u00e5 vinst- och f\u00f6rlustutvecklingen med hj\u00e4lp av SELLERLOGIC Business Analytics och fatta i tid datadrivna beslut f\u00f6r att utnyttja potentialen i ditt Amazon-f\u00f6retag.<\/strong><\/p>

    Bildk\u00e4llor i ordning efter bilderna: \u00a9 ra2 studio \u2013 stock.adobe.com \/ \u00a9 SELLERLOGIC GmbH \/ \u00a9 SELLERLOGIC GmbH<\/p>","protected":false},"excerpt":{"rendered":"

    Genom den st\u00e4ndigt \u00f6kande konkurrensen uppst\u00e5r en enorm priskamp p\u00e5 Amazon. En st\u00f6rre s\u00e4ljare med cirka 44 000 produkter g\u00f6r n\u00e4stan 1 miljon pris\u00e4ndringar inom 24 timmar bara i Tyskland. S\u00e4ljare som inte anv\u00e4nder repricing har n\u00e4stan ingen chans att anpassa sig till den snabbt f\u00f6r\u00e4nderliga marknadssituationen p\u00e5 Amazon eller att \u00f6vervaka f\u00f6rs\u00e4ljningssiffrorna f\u00f6r produkterna<\/p>\n","protected":false},"author":8,"featured_media":3003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[780,789],"tags":[],"class_list":["post-115245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saelja-paa-amazon","category-tips-och-tricks"],"yoast_head":"\nAmazon FBA: \u00c4r marginalen f\u00f6r l\u00e5g f\u00f6r m\u00e5nga produkter?<\/title>\n<meta name=\"description\" content=\"Med Amazon FBA \u00e4r marginalen vanligtvis l\u00e5g. 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Men situationen kan vara \u00e4nnu mer dramatisk: S\u00e4ljs 20% av produkterna med f\u00f6rlust?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sv\/blog\/amazon-fba-och-marginal-saljs-20-av-alla-produkter-som-saljs-pa-amazon-med-forlust\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-09T09:59:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2017\/08\/23142802\/amazon-fba-marge-berechnen.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kateryna Kogan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kateryna Kogan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sv\/blog\/amazon-fba-och-marginal-saljs-20-av-alla-produkter-som-saljs-pa-amazon-med-forlust\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sv\/blog\/amazon-fba-och-marginal-saljs-20-av-alla-produkter-som-saljs-pa-amazon-med-forlust\/\"},\"author\":{\"name\":\"Kateryna Kogan\",\"@id\":\"https:\/\/www.sellerlogic.com\/sv\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\"},\"headline\":\"Amazon FBA och marginal: S\u00e4ljs 20% av alla produkter som s\u00e4ljs p\u00e5 Amazon med f\u00f6rlust?\",\"datePublished\":\"2017-08-09T09:59:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sv\/blog\/amazon-fba-och-marginal-saljs-20-av-alla-produkter-som-saljs-pa-amazon-med-forlust\/\"},\"wordCount\":590,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sv\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sv\/blog\/amazon-fba-och-marginal-saljs-20-av-alla-produkter-som-saljs-pa-amazon-med-forlust\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2017\/08\/23142802\/amazon-fba-marge-berechnen.jpeg\",\"articleSection\":[\"S\u00e4lja p\u00e5 Amazon\",\"Tips och tricks\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/sv\/blog\/amazon-fba-och-marginal-saljs-20-av-alla-produkter-som-saljs-pa-amazon-med-forlust\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sv\/blog\/amazon-fba-och-marginal-saljs-20-av-alla-produkter-som-saljs-pa-amazon-med-forlust\/\",\"name\":\"Amazon FBA: \u00c4r marginalen f\u00f6r l\u00e5g f\u00f6r m\u00e5nga produkter?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sv\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sv\/blog\/amazon-fba-och-marginal-saljs-20-av-alla-produkter-som-saljs-pa-amazon-med-forlust\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sv\/blog\/amazon-fba-och-marginal-saljs-20-av-alla-produkter-som-saljs-pa-amazon-med-forlust\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2017\/08\/23142802\/amazon-fba-marge-berechnen.jpeg\",\"datePublished\":\"2017-08-09T09:59:00+00:00\",\"description\":\"Med Amazon FBA \u00e4r marginalen vanligtvis l\u00e5g. 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