
{"id":105741,"date":"2021-05-11T10:04:00","date_gmt":"2021-05-11T10:04:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/fiyatlandirmada-yapilan-14-en-buyuk-hata\/"},"modified":"2021-05-11T10:04:00","modified_gmt":"2021-05-11T10:04:00","slug":"fiyatlandirmada-yapilan-14-en-buyuk-hata","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/fiyatlandirmada-yapilan-14-en-buyuk-hata\/","title":{"rendered":"Fiyatland\u0131rmada Yap\u0131lan 14 En B\u00fcy\u00fck Hata"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-191154-identifier\">Amazon&#8217;da potansiyel al\u0131c\u0131lar\u0131n en \u00f6nemli kriterleri nelerdir? Fiyatland\u0131rma m\u0131? M\u00fc\u015fteri hizmetleri mi? Teslimat s\u00fcresi mi? E\u011fer fiyatland\u0131rma en iyi \u00fc\u00e7 se\u00e7ene\u011finiz aras\u0131nda ise, bu de\u011ferlendirmede yaln\u0131z olmad\u0131\u011f\u0131n\u0131z kesin. Nihai fiyat\u0131n (\u00fcr\u00fcn maliyeti + teslimat \u00fccretleri) Amazon sat\u0131c\u0131lar\u0131 i\u00e7in al\u0131\u015fveri\u015f sepeti alan\u0131nda, di\u011fer bir deyi\u015fle Buy Box&#8217;te \u00fcr\u00fcnlerini yerle\u015ftirmek isteyenler i\u00e7in en \u00f6nemli metrik olmas\u0131 da \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil. Yanl\u0131\u015f anlamay\u0131n, teslimat s\u00fcresi veya iade oran\u0131 gibi di\u011fer sat\u0131\u015f kriterlerinin \u00f6nemini k\u00fc\u00e7\u00fcmsemek istemiyorum, ama g\u00fcn\u00fcn sonunda her zaman bir \u015fey a\u00e7\u0131kt\u0131r: nihai fiyat, Buy Box&#8217;\u00fc kazanmak istiyorsan\u0131z en kritik metriktir. \u0130\u015fte burada fiyat optimizasyonu veya \u201cfiyatland\u0131rma\u201d devreye giriyor. Bu makalede, en yayg\u0131n fiyatland\u0131rma darbo\u011fazlar\u0131n\u0131 ve hatalar\u0131n\u0131 ele alaca\u011f\u0131z. Bunlardan nas\u0131l ka\u00e7\u0131naca\u011f\u0131n\u0131z\u0131 bilmek, sat\u0131\u015flar\u0131n\u0131z\u0131 katlaman\u0131z\u0131, i\u015flerinizi b\u00fcy\u00fctmenizi, yeni m\u00fc\u015fterilerle etkile\u015fimde bulunman\u0131z\u0131 ve Buy Box&#8217;\u00fc kazanman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-348838-identifier\"><strong>Fiyatland\u0131rma Nedir ve Sat\u0131c\u0131lar \u0130\u00e7in Neden Bu Kadar \u00d6nemlidir?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-95137-identifier\">Belki de daha fazla a\u00e7\u0131klama gerektiren bir veya di\u011fer terimi zaten belirtmi\u015fizdir. \u0130\u015fte Buy Box ve fiyatland\u0131rma hakk\u0131nda h\u0131zl\u0131 bir \u00f6zet.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-640441-identifier\">Buy Box<\/h3><p class=\"theme-wp-block gb-responsive-738026-identifier\">Ayn\u0131 zamanda &#8220;Sepete Ekle&#8221; alan\u0131 olarak da bilinen Buy Box, bir\u00e7ok Amazon pazar\u0131ndan birinde gezinirken \u00fcr\u00fcn detay sayfas\u0131n\u0131n sa\u011f taraf\u0131nda bulunabilir.<\/p><p class=\"theme-wp-block gb-responsive-886194-identifier\">Ama Buy Box i\u00e7in neden bu kadar sert bir rekabet var? Ana sebep, yaln\u0131zca bir sat\u0131c\u0131n\u0131n ayn\u0131 anda Buy Box&#8217;\u00fc kazanabilmesidir ve t\u00fcm sat\u0131\u015flar\u0131n yakla\u015f\u0131k %90&#8217;\u0131 bu alan \u00fczerinden ger\u00e7ekle\u015fmektedir. Kendinize sorun: Amazon&#8217;da en son ne zaman bulundunuz ve sar\u0131 al\u0131\u015fveri\u015f sepeti alan\u0131 \u00fczerinden bir sat\u0131n alma yapmadan ayn\u0131 \u00fcr\u00fcn\u00fcn alternatif sat\u0131c\u0131lar\u0131n\u0131 aktif olarak arad\u0131n\u0131z?<\/p><p class=\"theme-wp-block gb-responsive-712430-identifier\">\u0130\u015fte mesele: Buy Box&#8217;\u00fc kazanmak zordur, ancak bunu elde etti\u011finizde gelen g\u00f6r\u00fcn\u00fcrl\u00fck ve sat\u0131\u015flar nedeniyle yat\u0131r\u0131m buna de\u011ferdir. Buna g\u00f6re, fiyatland\u0131rma hatalar\u0131 da maliyetli olabilir ve gelirinizde b\u00fcy\u00fck bir daralmaya yol a\u00e7abilir. \u00d6zellikle <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/second-buy-box-amazon\/\">ikinci Buy Box<\/a>&#8216;\u00fcn tan\u0131t\u0131m\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczde, fiyatland\u0131rma konusu hi\u00e7 bu kadar \u00f6nemli olmam\u0131\u015ft\u0131.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-245004-identifier\">Fiyatland\u0131rma<\/h3><p class=\"theme-wp-block gb-responsive-258054-identifier\">Bu, ba\u015fka bir deyi\u015fle fiyat optimizasyonudur; bu da, \u00fcr\u00fcn fiyatlar\u0131n\u0131 ilgili piyasa durumuna g\u00f6re ayarlamak anlam\u0131na gelir. Sat\u0131c\u0131lar\u0131n dikkate alabilece\u011fi \u00e7e\u015fitli fakt\u00f6rler vard\u0131r; bunlar aras\u0131nda belirli bir \u00fcr\u00fcn veya \u00fcr\u00fcnler aras\u0131ndaki rakiplerin fiyatlar\u0131, \u00fcr\u00fcn\u00fcn arz ve talebi ve trendler veya mevsimler gibi d\u0131\u015f fakt\u00f6rlerin dahil edilmesi yer al\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-47659-identifier\">Bu nas\u0131l yap\u0131l\u0131r? \u00c7o\u011fu profesyonel Amazon sat\u0131c\u0131s\u0131, bu zahmetli i\u015fi kendileri i\u00e7in halleden bir yaz\u0131l\u0131m olan bir fiyatland\u0131rma arac\u0131 kullan\u0131r. \u00d6te yandan, baz\u0131 sat\u0131c\u0131lar yaz\u0131l\u0131m yard\u0131m\u0131 olmadan piyasa ara\u015ft\u0131rmalar\u0131n\u0131 yapmay\u0131 ve fiyatlar\u0131n\u0131 manuel olarak ayarlamay\u0131 tercih eder. Her iki y\u00f6ntemin de avantajlar\u0131 ve dezavantajlar\u0131 vard\u0131r. Ayr\u0131ca, Amazon i\u00e7in her fiyatland\u0131rma arac\u0131n\u0131n ayn\u0131 olmad\u0131\u011f\u0131n\u0131 belirtmek de \u00f6nemlidir. Ama buna daha sonra de\u011finece\u011fiz.<\/p><p class=\"theme-wp-block gb-responsive-517779-identifier\">Amazon&#8217;da <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/repricing-on-amazon\/\">fiyatland\u0131rma nas\u0131l \u00e7al\u0131\u015f\u0131r<\/a>? Genel olarak, her \u015fey \u015fu sorunun etraf\u0131nda d\u00f6n\u00fcyor: T\u00fcm ilgili fakt\u00f6rleri dikkate alarak, \u00fcr\u00fcnlerimin fiyatlar\u0131n\u0131 Amazon&#8217;da nas\u0131l ayarlayabilirim, sat\u0131\u015flar\u0131n\u0131 optimize etmek i\u00e7in?<\/p><p class=\"theme-wp-block gb-responsive-462743-identifier\">Bu konuda birka\u00e7 fiyat optimizasyon y\u00f6ntemi vard\u0131r.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-313002-identifier\">Manual Fiyatland\u0131rma<\/h4><p class=\"theme-wp-block gb-responsive-883320-identifier\">Manuel yakla\u015f\u0131m, fiyat optimizasyonu i\u00e7in yaz\u0131l\u0131m kullanmad\u0131\u011f\u0131n\u0131z ve \u00fcr\u00fcnlerinizin s\u00fcrekli fiyat takibini kendiniz yapt\u0131\u011f\u0131n\u0131z anlam\u0131na gelir. Bu, rakiplerinizin fiyatlar\u0131n\u0131 ve piyasa ko\u015fullar\u0131n\u0131 s\u00fcrekli olarak kontrol etmenizi gerektirir &#8211; bunu 7\/24, hafta sonlar\u0131 ve tatillerde bile yapars\u0131n\u0131z.<\/p><p class=\"theme-wp-block gb-responsive-76342-identifier\">Avantaj\u0131, d\u0131\u015f etki olmadan her zaman <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-pricing-strategy\/\">Amazon fiyatland\u0131rma stratejinizi<\/a> kontrol alt\u0131nda tutman\u0131zd\u0131r. Ayr\u0131ca, \u00e7o\u011fu Amazon fiyatland\u0131rma arac\u0131 \u00fccretsiz olarak sunulmamaktad\u0131r. Yani bir fiyatland\u0131rma arac\u0131 kullanm\u0131yorsan\u0131z, herhangi bir maliyet yoktur.<\/p><p class=\"theme-wp-block gb-responsive-941698-identifier\">Dezavantajlar\u0131 nelerdir? Yaz\u0131l\u0131m olmadan Amazon fiyatland\u0131rmas\u0131 yapmak \u00e7ok zaman al\u0131r. Ayr\u0131ca, fiyatlar son de\u011fi\u015fiklikten birka\u00e7 dakika sonra g\u00fcncel olmayabilir. Sadece Amazon Almanya&#8217;da g\u00fcnde be\u015f milyar fiyat de\u011fi\u015fikli\u011fi ger\u00e7ekle\u015fmektedir. Yani manuel fiyatland\u0131rmaya girdi\u011finizde, fiyatlar\u0131 her zaman g\u00fcncel tutamazs\u0131n\u0131z ve di\u011fer \u00f6nemli g\u00f6revler i\u00e7in de pek zaman kalmaz. Bu durum, di\u011fer metriklerin ihmal edilmesine ve sat\u0131c\u0131 puan\u0131n\u0131n d\u00fc\u015fmesine yol a\u00e7abilir. Bunun d\u0131\u015f\u0131nda, insan hatas\u0131n\u0131 da hesaba katmal\u0131s\u0131n\u0131z; fiyatland\u0131rma stratejinizi manuel olarak i\u015flerken fiyatland\u0131rma hatalar\u0131 \u00e7ok daha yayg\u0131nd\u0131r. Bunun nedeni, bu i\u015flemin tekrarlayan ve zahmetli bir g\u00f6rev olmas\u0131d\u0131r, bu da hata pay\u0131n\u0131 art\u0131r\u0131r.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-555412-identifier\">Statik Fiyatland\u0131rma<\/h4><p class=\"theme-wp-block gb-responsive-172617-identifier\">Zaman tasarrufu ad\u0131na, Amazon sat\u0131c\u0131lar\u0131 &#8220;her ne pahas\u0131na olursa olsun daha ucuz ol&#8221; ilkesine g\u00f6re \u00e7al\u0131\u015fan statik fiyatland\u0131r\u0131c\u0131lara ba\u015fvurabilirler. Burada, teklifiniz ile en ucuz veya Buy Box-s\u0131ral\u0131 teklif aras\u0131ndaki fiyat fark\u0131n\u0131 ayarlama se\u00e7ene\u011finiz vard\u0131r<\/p><p class=\"theme-wp-block gb-responsive-332596-identifier\">Bu ilke, Buy Box kazanma olas\u0131l\u0131\u011f\u0131n\u0131 biraz art\u0131rsa da, gerekli fiyat fark\u0131n\u0131 tahmin eden bir kural yoktur. Bir durumda 10 sent, di\u011ferinde 13 sent olabilir ve \u00fc\u00e7\u00fcnc\u00fc bir durumda, teklifiniz daha pahal\u0131 bile olabilir ve yine de Buy Box kazanabilir.<\/p><p class=\"theme-wp-block gb-responsive-851478-identifier\">Neden b\u00f6yle? Nihai fiyat, Buy Box algoritmas\u0131nda \u00f6nemli bir rol oynasa da, tek kriter de\u011fildir. G\u00f6nderim y\u00f6ntemi, sipari\u015f hatas\u0131 oran\u0131 ve di\u011fer fakt\u00f6rler de dikkate al\u0131nmaktad\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-544428-identifier\">K\u00fc\u00e7\u00fck Buy Box pay\u0131 d\u0131\u015f\u0131nda, statik fiyatland\u0131r\u0131c\u0131lar\u0131n kullan\u0131m\u0131 fiyat rekabetine ve d\u00fc\u015f\u00fck marjlara yol a\u00e7ar<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-16388-identifier\">Dinamik Fiyatland\u0131rma<\/h4><p class=\"theme-wp-block gb-responsive-107-identifier\">Amazon&#8217;da fiyat ayarlamalar\u0131 yapmak i\u00e7in <a href=\"https:\/\/www.sellerlogic.com\/tr\/amazon-dynamic-repricing-tool\/\">dinamik fiyatland\u0131rma<\/a> yaz\u0131l\u0131m\u0131n\u0131 da kullanabilirsiniz. Bu yaz\u0131l\u0131m, \u00f6ncelikle Buy Box&#8217;\u00fcn \u00f6zel m\u00fclkiyetini g\u00fcvence alt\u0131na almak i\u00e7in fiyat\u0131 belirler. Ard\u0131ndan, statik fiyatland\u0131r\u0131c\u0131lardan farkl\u0131 olarak, dinamik fiyatland\u0131r\u0131c\u0131 fiyat\u0131 kademeli olarak art\u0131rarak Buy Box&#8217;\u00fc m\u00fcmk\u00fcn olan en y\u00fcksek fiyatta tutman\u0131z\u0131 sa\u011flar.<\/p><p class=\"theme-wp-block gb-responsive-760484-identifier\">\u00d6zellikle bu fiyatland\u0131rma bi\u00e7iminin manuel ve statik y\u00f6ntemlere g\u00f6re \u00f6nemli bir avantaj\u0131, \u00fcr\u00fcnlerinizin Buy Box i\u00e7inde \u00e7ok daha s\u0131k yer almas\u0131d\u0131r ve en y\u00fcksek m\u00fcmk\u00fcn fiyatla sat\u0131lmaktad\u0131r<\/p><p class=\"theme-wp-block gb-responsive-594201-identifier\">Baz\u0131 sat\u0131c\u0131lar dinamik fiyatland\u0131r\u0131c\u0131 kullanarak \u00fcr\u00fcn fiyatlar\u0131 \u00fczerindeki kontrol\u00fc kaybetmekten korkuyorlar<\/p><p class=\"theme-wp-block gb-responsive-252883-identifier\">Ancak bu durum b\u00f6yle de\u011fil. Pazar durumunu analiz etme ve bulgular\u0131n\u0131za dayanarak fiyatland\u0131r\u0131c\u0131daki ilgili ayarlar\u0131 istedi\u011finiz zaman ayarlama \u00f6zg\u00fcrl\u00fc\u011f\u00fcne sahipsiniz. Ayr\u0131ca, iyi bir fiyatland\u0131r\u0131c\u0131, her \u00fcr\u00fcn i\u00e7in kendiniz ayarlayabilece\u011finiz birden fazla strateji sunar<\/p>\n\t<div  class=\"theme-wp-block theme-block-main-header is-style-default desktop-align-full xl-align-full lg-align-full md-align-full sm-align-full desktop-content-align-y-center desktop-content-align-x-center xl-content-align-y-center xl-content-align-x-center lg-content-align-y-center lg-content-align-x-center md-content-align-y-center md-content-align-x-center sm-content-align-y-center sm-content-align-x-center gb-responsive-706510-identifier theme-block-cover\">\n\t\t<div class=\"bg-cover theme-lazy-load-bg\"><\/div>\n\t\t<div class=\"wrap-content-main-header\">\n\t\t\t\t\t<div  class=\"theme-wp-block theme-block-text-and-text desktop-align-wide xl-align-wide lg-align-wide md-align-wide sm-align-wide desktop-blockDirection-row xl-blockDirection-row desktop-vertical-center xl-vertical-center lg-vertical-center md-vertical-center sm-vertical-center lg-blockDirection-column md-blockDirection-column sm-blockDirection-column gb-responsive-300659-identifier alignwide\">\n\t\t<div class=\"tat-column-wrap-wrapper\">\n\t\t\t<div class=\"tat-column-wrapper\">\n\t\t\t\t\t<div  class=\"theme-wp-block theme-block-text-and-text-column desktop-horizontal-left xl-horizontal-left lg-horizontal-left md-horizontal-left sm-horizontal-left gb-responsive-135269-identifier\">\n\t\t<div class=\"inner-wrap-column-content\">\n\t\t\t<div class=\"inner-column-content\">\n\t\t\t\t\t\t<p  class=\"theme-wp-block theme-block-heading gb-responsive-954993-identifier h1\">\n\t\t\u015eu anda Repricer&#8217;nin performans\u0131n\u0131 kontrol edin\t<\/p>\n\n<div class=\"theme-wp-block wp-block-columns gb-responsive-694137-identifier is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"theme-wp-block wp-block-column gb-responsive-36886-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><p class=\"theme-wp-block gb-responsive-816654-identifier has-theme-blue-color has-text-color\">SELLERLOGIC Repricer<\/p><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div  class=\"theme-wp-block theme-block-text-and-text-column gb-responsive-213447-identifier\">\n\t\t<div class=\"inner-wrap-column-content\">\n\t\t\t<div class=\"inner-column-content\">\n\t\t\t\t<p class=\"theme-wp-block gb-responsive-865652-identifier\"><strong>SELLERLOGIC Repricer&#8217;yi test etmek ister misiniz?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-33296-identifier\">Kendinizi g\u00fcvenli bir demo ortam\u0131nda arac\u0131m\u0131zla ikna edin &#8211; y\u00fck\u00fcml\u00fcl\u00fck olmadan ve \u00fccretsiz. Kaybedecek hi\u00e7bir \u015feyiniz yok! SELLERLOGIC Repricer&#8217;nin \u00f6zelliklerini ve i\u015flevlerini bir test ortam\u0131nda test edin &#8211; Amazon hesab\u0131n\u0131z\u0131 ba\u011flamadan.<\/p><p class=\"theme-wp-block gb-responsive-849269-identifier\">P.S.: Kay\u0131t olduktan sonra hala 14 g\u00fcnl\u00fck deneme s\u00fcresine sahipsiniz!<\/p><div class=\"theme-wp-block wp-block-buttons gb-responsive-653515-identifier is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"theme-wp-block wp-block-button is-style-theme-blue gb-responsive-429933-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/demo?PartnerId=SLogic&amp;ChannelId=6ofALttgvx\">Demo&#8217;ya \u015fimdi ba\u015flay\u0131n<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n<h4 class=\"theme-wp-block wp-block-heading gb-responsive-94461-identifier\">Repricer \u2260 Repricer<\/h4><p class=\"theme-wp-block gb-responsive-504980-identifier\">Bir i\u015f yat\u0131r\u0131m\u0131 olarak, para yat\u0131raca\u011f\u0131n\u0131z yaz\u0131l\u0131m\u0131n beklentilerinizi kar\u015f\u0131lay\u0131p kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 kontrol etmek mant\u0131kl\u0131d\u0131r. Bir fiyatland\u0131r\u0131c\u0131 kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcrken \u00f6nceden planlayabilece\u011finiz birka\u00e7 \u015fey vard\u0131r. \u015eirket, en \u00e7ok ihtiya\u00e7 duydu\u011funuz stratejiyi sa\u011fl\u0131yor mu? Size kendi dilinizde m\u00fc\u015fteri deste\u011fi sunuyorlar m\u0131?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-736809-identifier\"><strong>Fiyatland\u0131rmada Ne Yanl\u0131\u015f Gidebilir? 14 En B\u00fcy\u00fck Hata<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-645577-identifier\">Bu nedenle, fiyatland\u0131rman\u0131n, Buy Box&#8217;te arzu edilen konumu elde etmek i\u00e7in Amazon&#8217;daki en \u00f6nemli y\u00f6ntemlerden biri oldu\u011funu g\u00f6rd\u00fck. Amazon&#8217;da Buy Box&#8217;\u00fc kazanarak daha fazla m\u00fc\u015fteriye ula\u015f\u0131r ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131r\u0131rs\u0131n\u0131z. Ancak, sadece bir fiyatland\u0131r\u0131c\u0131ya sahip olmak yeterli de\u011fildir, ayn\u0131 zamanda birini nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 bilmeniz ve en iyi \u015fekilde yararlanmak istiyorsan\u0131z dikkat etmeniz gereken \u015feylerin fark\u0131nda olman\u0131z gerekir<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-807986-identifier\">#1 Yanl\u0131\u015f Fiyatland\u0131rma Y\u00f6ntemlerini Kullanmak<\/h3><p class=\"theme-wp-block gb-responsive-538103-identifier\">Amazon&#8217;da fiyatland\u0131rman\u0131n iki yayg\u0131n yolu vard\u0131r: ya fiyatlar\u0131n\u0131z\u0131 manuel olarak ayarlayarak ya da yaz\u0131l\u0131m kullanarak otomatik olarak. Fiyatland\u0131rmay\u0131 manuel olarak yapt\u0131\u011f\u0131n\u0131zda, Amazon \u00fcr\u00fcnleriniz \u00fczerinde \u00e7ok fazla kontrol sa\u011flar, ancak ayn\u0131 zamanda daha fazla zaman al\u0131c\u0131 veya sonsuz bir g\u00f6rev gibi g\u00f6r\u00fcnebilir. \u0130nsan hatas\u0131 olas\u0131l\u0131\u011f\u0131 nedeniyle, manuel s\u00fcre\u00e7leri otomatikle\u015ftirmek i\u00e7in fiyatland\u0131rma yaz\u0131l\u0131m\u0131 kullanmak tercih edilen se\u00e7enektir ve d\u00fczenli olarak fiyatland\u0131rma hatalar\u0131n\u0131 \u00f6nlemeye yard\u0131mc\u0131 olur.<\/p>Whether you are repricing manually or using a third-party tool, considering different <a class=\"theme-wp-block\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/repricing-strategy-amazon\/\">fiyatland\u0131rma stratejileri<\/a> her zaman iyi bir fikirdir \u00e7\u00fcnk\u00fc bu, sat\u0131\u015f stratejinize en uygun fiyatland\u0131rma arac\u0131n\u0131 se\u00e7menizi sa\u011flar. Amazon&#8217;daki rekabetin sert olabilece\u011fi ve \u00e7evrimi\u00e7i devin sonsuz pazar de\u011fi\u015fikliklerine ayak uydurman\u0131n zor oldu\u011fu g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, fiyatland\u0131rma konusunda e\u015fit \u015fartlar sa\u011flamak i\u00e7in yaz\u0131l\u0131m kullanman\u0131z\u0131 \u015fiddetle tavsiye ediyoruz.<p class=\"theme-wp-block gb-responsive-364613-identifier\"><br>Fiyatland\u0131rma yaz\u0131l\u0131m\u0131, \u00fcr\u00fcn\u00fcn\u00fcze uygun stratejileri kulland\u0131\u011f\u0131n\u0131zda en etkili \u015fekilde \u00e7al\u0131\u015f\u0131r. Do\u011fru strateji se\u00e7imi belirli fakt\u00f6rlere ba\u011fl\u0131d\u0131r. \u00d6rne\u011fin, \u00fcr\u00fcn bir perakende \u00fcr\u00fcn\u00fc ise, odak noktas\u0131 Buy Box&#8217;\u00fcn k\u00e2r\u0131 olmal\u0131d\u0131r. \u00d6te yandan, \u00f6zel etiket markalar\u0131 i\u00e7in odak, sat\u0131\u015f rakamlar\u0131na veya rakip \u00fcr\u00fcnlerin fiyatlar\u0131na ba\u011fl\u0131 fiyat optimizasyonu olacakt\u0131r.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-354859-identifier\">#2 Fiyat\u0131n Rol\u00fcn\u00fc \u0130hmal Etmek Buy Box&#8217;\u00fc Kazanmak \u0130\u00e7in<\/h3>\u015eanslar <a class=\"theme-wp-block\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-to-win-the-amazon-buy-box-in-13-steps\/\">Buy Box&#8217;\u00fc kazanmak<\/a> esasen fiyat taraf\u0131ndan \u015fekillendirilir. Amazon&#8217;un kesin algoritmay\u0131 a\u00e7\u0131klamamas\u0131na ra\u011fmen, bir\u00e7ok sat\u0131c\u0131 ve uzman, pratikte fiyat\u0131n \u00f6nemini do\u011frulam\u0131\u015ft\u0131r. Bu nedenle, fiyatlar\u0131n\u0131z\u0131 bir fiyatland\u0131r\u0131c\u0131 ile do\u011fru bir \u015fekilde ayarlamak, en pop\u00fcler stratejilerden biri haline gelmi\u015ftir.<br><p class=\"theme-wp-block gb-responsive-572523-identifier\">E\u011fer \u00fcr\u00fcn veya teslimat maliyetleri farkl\u0131la\u015fmaya ba\u015flarsa, bu de\u011fi\u015fiklikler nihai fiyat\u0131 da etkileyecektir, bu da ayarlamalar\u0131n bu noktada h\u0131zl\u0131 bir \u015fekilde yap\u0131lmas\u0131 gerekti\u011fi anlam\u0131na gelir. Nihai fiyat\u0131n\u0131z\u0131 ayarlama konusunda her zaman do\u011fru noktada kalmak i\u00e7in, fiyatland\u0131rma yaz\u0131l\u0131m\u0131 geliriniz ve zaman y\u00f6netiminiz i\u00e7in harikalar yarat\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-574932-identifier\">Fiyat\u0131n \u00f6nemli bir fakt\u00f6r olmas\u0131n\u0131n yan\u0131 s\u0131ra, yerine getirme y\u00f6ntemi, stok durumu, g\u00f6nderim s\u00fcresi gibi di\u011fer metrikler de \u2013 bunlar\u0131n hepsini <a href=\"https:\/\/www.sellerlogic.com\/en\/resources\/wb-en-202002\/\">\u00e7al\u0131\u015fma kitab\u0131m\u0131zda<\/a> okuyabilirsiniz! \u2013 Buy Box pozisyonunu kazanmak s\u00f6z konusu oldu\u011funda \u00f6nemli bir rol oynamaktad\u0131r.\u00a0<\/p><p class=\"theme-wp-block gb-responsive-586052-identifier\">Rakiplerinizin ge\u00e7 g\u00f6nderimi veya olumsuz m\u00fc\u015fteri geri bildirimi gibi birka\u00e7 senaryo vard\u0131r ki bu, alt\u0131n &#8220;Sepete Ekle&#8221; alan\u0131n\u0131 kazanman\u0131z\u0131 sa\u011flayacakt\u0131r. SELLERLOGIC Repricer bu senaryolar\u0131 Buy Box ve Cross-product stratejilerinize dahil etmenizi sa\u011flar. \u00c7\u00f6z\u00fcm\u00fcm\u00fcz, fiyatlar\u0131n\u0131z\u0131 ve rakiplerinizin ayn\u0131 ve benzer \u00fcr\u00fcnlerdeki fiyatlar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rman\u0131za olanak tan\u0131r, b\u00f6ylece fiyatlar\u0131n\u0131z\u0131n Buy Box kazanmak i\u00e7in optimize kalmas\u0131n\u0131 ve yeniden fiyatland\u0131rma hatalar\u0131n\u0131z\u0131n en az seviyede olmas\u0131n\u0131 sa\u011flar.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-618720-identifier\">#3 Amazon ve Repricer Yaz\u0131l\u0131m\u0131 Aras\u0131ndaki Minimum ve Maksimum Fiyat \u00c7ak\u0131\u015fmalar\u0131<\/h3><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-406061-identifier\"><img decoding=\"async\" width=\"844\" height=\"422\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142538\/Max-Min-Price-kollision.jpeg\" alt=\"Max Min Price \u00c7ak\u0131\u015fmalar\u0131\n\" class=\"wp-image-10155\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142538\/Max-Min-Price-kollision-407x204.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142538\/Max-Min-Price-kollision-768x384.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142538\/Max-Min-Price-kollision.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-115858-identifier\">Yeniden fiyatland\u0131rma yaz\u0131l\u0131m\u0131 kullan\u0131rken, genellikle t\u00fcm \u00fcr\u00fcnler i\u00e7in minimum ve maksimum fiyatlar belirlersiniz. Ancak, yeniden fiyatland\u0131rmaya ba\u015flad\u0131\u011f\u0131n\u0131zda, daha \u00f6nce Amazon Repricer&#8217;de kullan\u0131lm\u0131\u015f olabilecek minimum ve maksimum fiyatlar\u0131n hala ge\u00e7erli oldu\u011funu akl\u0131n\u0131zda bulundurmal\u0131s\u0131n\u0131z. Bu, fiyatlar\u0131n alt\u0131na veya \u00fcst\u00fcne \u00e7\u0131kman\u0131n bir fiyat hatas\u0131na yol a\u00e7aca\u011f\u0131 anlam\u0131na gelir. B\u00f6yle bir durumda, teklifler manuel olarak fiyat hatas\u0131 kald\u0131r\u0131lana kadar \u00e7evrimd\u0131\u015f\u0131 olacakt\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-257828-identifier\">Bunun i\u00e7in iki \u00e7\u00f6z\u00fcm vard\u0131r.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-16265-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-874567-identifier\"><span style=\"font-size:1.1em\" class=\"has-font-size\">Fiyat s\u0131n\u0131rlar\u0131, kullan\u0131lan yeniden fiyatland\u0131r\u0131c\u0131daki fiyat s\u0131n\u0131rlar\u0131yla \u00f6rt\u00fc\u015fmeli veya tamamen kald\u0131r\u0131lmal\u0131d\u0131r.\u00a0<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-101496-identifier\"><span style=\"font-size:1.1em\" class=\"has-font-size\">Birden fazla yeniden fiyatland\u0131r\u0131c\u0131 ayn\u0131 anda kullan\u0131lmamal\u0131d\u0131r \u00e7\u00fcnk\u00fc birbirleriyle m\u00fcdahale ederler.\u00a0<\/span><\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-189942-identifier\">\u0130yi bir yeniden fiyatland\u0131rma arac\u0131, Amazon&#8217;un maliyetlerine ve belirledi\u011finiz marj\u0131na dayal\u0131 olarak minimum ve maksimum fiyatlar\u0131 belirlemenize yard\u0131mc\u0131 olabilir.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-529258-identifier\">#4 Benzer \u00dcr\u00fcnlerdeki Fiyatlar\u0131 G\u00f6rmezden Gelme<\/h3><p class=\"theme-wp-block gb-responsive-715204-identifier\">Ayr\u0131ca, rekabet\u00e7ilerin fiyatlar\u0131n\u0131 takip etmek ve periyodik olarak kontrol etmek \u00e7ok \u00f6nemlidir. Buy Box ve Cross-product stratejileri, SELLERLOGIC Repricer&#8217;de ayn\u0131 ve benzer \u00fcr\u00fcnler i\u00e7in bunu otomatik olarak yapar ve ayn\u0131 zamanda yeniden fiyatland\u0131rma hatalar\u0131n\u0131 en az seviyede tutar.<br><\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-977218-identifier\">#5 Her \u00dcr\u00fcn \u0130\u00e7in Ayn\u0131 Stratejiyi Kullanma<\/h3><p class=\"theme-wp-block gb-responsive-961180-identifier\">T\u00fcm olas\u0131 \u00fcr\u00fcnlere evrensel olarak uygulanabilen bir strateji yoktur. Ticari mallar sat\u0131yorsan\u0131z, Buy Box stratejisi en iyi se\u00e7imdir. \u00d6zel etiket markalar\u0131 i\u00e7in, sat\u0131\u015f rakamlar\u0131na veya birden fazla \u00fcr\u00fcn \u00fczerinden optimize edilmesi \u00f6nerilir.<\/p><p class=\"theme-wp-block gb-responsive-681485-identifier\">Bu nedenle, fiyatland\u0131rma, y\u00fcksek veya d\u00fc\u015f\u00fck talep veya mevsimsel sat\u0131\u015flar gibi fakt\u00f6rlere dayal\u0131 olarak mallar\u0131n segmentasyonunu gerektirir. En yayg\u0131n durumlar i\u00e7in \u00e7e\u015fitli SELLERLOGIC Repricer stratejilerini ke\u015ffedelim.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-340667-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-713212-identifier\"><strong>Basit<\/strong> \u2013 sabit bir fiyat belirlemek.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-182650-identifier\"><strong>Pozisyon<\/strong> \u2013 s\u0131ralamada belirli bir pozisyonda kalmak.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-955234-identifier\"><strong>Ayn\u0131 fiyat<\/strong> \u2013 bir rakiple ayn\u0131 fiyat\u0131 korumak.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-65165-identifier\"><strong>Manual<\/strong> \u2013 geni\u015f bir \u00f6zelle\u015ftirilebilir ayar yelpazesi uygulamak.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-954620-identifier\"><strong>Push<\/strong> \u2013 sat\u0131\u015fa dayal\u0131 kurallar belirlemek.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-602648-identifier\"><strong>G\u00fcnl\u00fck itme<\/strong> \u2013 sat\u0131\u015flara dayal\u0131 olarak g\u00fcnl\u00fck de\u011fi\u015fen kurallar belirlemek.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-49447-identifier\"><strong>K\u00e2r<\/strong> \u2013 istenen k\u00e2r temelinde fiyat\u0131 hesaplamak.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-920052-identifier\"><strong>BuyBox<\/strong> \u2013 ayn\u0131 \u00fcr\u00fcnler i\u00e7in rakiplerin fiyatlar\u0131na dayal\u0131 olarak Buy Box i\u00e7in rekabet etmek.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-488068-identifier\"><strong>Cross-product<\/strong> \u2013 benzer \u00fcr\u00fcnler i\u00e7in rakiplerin fiyatlar\u0131na dayal\u0131 olarak Buy Box i\u00e7in rekabet etmek.<br><\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-896735-identifier\">#6 Fiyatlar\u0131 Manual&#8217;li Olarak De\u011fi\u015ftirme: \u0130nsan Dokunu\u015fu ile Algoritmik Do\u011fruluk Aras\u0131ndaki Fark<\/h3><p class=\"theme-wp-block gb-responsive-433061-identifier\">Asl\u0131nda, baz\u0131 sat\u0131c\u0131lar hala fiyatlar\u0131 manuel olarak d\u00fczenlemektedir. Ancak, hi\u00e7 kimse bir algoritman\u0131n h\u0131z\u0131n\u0131 ve do\u011frulu\u011funu e\u015fle\u015ftiremez. \u00d6nceki b\u00f6l\u00fcmde listelenen yeniden fiyatland\u0131rma stratejilerinin \u00e7o\u011fu uzaktan manuel olarak ger\u00e7ekle\u015ftirilemez.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-166281-identifier\">#7 Minimum ve Maksimum Aral\u0131\u011f\u0131n\u0131z\u0131 Yanl\u0131\u015f Belirleme<\/h3><p class=\"theme-wp-block gb-responsive-579377-identifier\">Di\u011fer yayg\u0131n fiyatland\u0131rma hatalar\u0131 vard\u0131r, \u00f6rne\u011fin minimum ve maksimum fiyatlar\u0131 uygun ve ger\u00e7ek\u00e7i bir \u015fekilde ayarlamamak:<\/p><p class=\"theme-wp-block gb-responsive-311314-identifier\">Minimum ve maksimum fiyatlar\u0131n\u0131z\u0131 \u00e7ok yak\u0131n ayarlarsan\u0131z, manevra alan\u0131n\u0131z azal\u0131r, \u00e7\u00fcnk\u00fc fiyat aral\u0131\u011f\u0131 \u00e7ok dar hale gelir ve bu da fiyatlar\u0131n\u0131z\u0131n optimize edilme \u015fans\u0131n\u0131 azalt\u0131r.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-204923-identifier\">#8 Birden Fazla Repricer Kullanmak<\/h3><p class=\"theme-wp-block gb-responsive-486074-identifier\">Fiyatland\u0131r\u0131c\u0131lar\u0131n mekanizma ve kalite a\u00e7\u0131s\u0131ndan farkl\u0131 oldu\u011funu unutmamak \u00f6nemlidir. \u0130\u015f ihtiya\u00e7lar\u0131n\u0131za g\u00f6re do\u011fru fiyatland\u0131r\u0131c\u0131y\u0131 se\u00e7mek \u00e7ok \u00f6nemlidir. Fiyatland\u0131r\u0131c\u0131n\u0131z\u0131n kural optimizasyonundan dinamik fiyat ayarlamas\u0131na kadar farkl\u0131 stratejileri desteklemesi \u00f6zellikle faydal\u0131d\u0131r. \u0130htiya\u00e7lar\u0131n\u0131za ba\u011fl\u0131 olarak sabit, dinamik veya karma fiyatland\u0131rma s\u00fcrd\u00fcr\u00fclebilir.<\/p><p class=\"theme-wp-block gb-responsive-68904-identifier\">Amazon&#8217;da dinamik fiyatland\u0131rma a\u00e7\u0131k\u00e7a hedeflemeniz gereken \u015feydir: otomatik algoritmalar, rekabet, arz ve talep ve di\u011fer d\u0131\u015f fakt\u00f6rleri dikkate alan fiyatland\u0131rma stratejisi taraf\u0131ndan \u015fekillendirilir.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-102056-identifier\">#9 FBA&#8217;y\u0131 Bir Se\u00e7enek Olarak G\u00f6rmezden Gelmek \u2013 Nakliye \u00d6nemlidir<\/h3><p class=\"theme-wp-block gb-responsive-325033-identifier\">Amazon Taraf\u0131ndan Yerine Getirme (FBA) kullan\u0131m\u0131 size birka\u00e7 avantaj sunar: sat\u0131n alma yapma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksek olan \u00f6zel Prime m\u00fc\u015fterilerine eri\u015fim, Buy Box yerle\u015ftirmesinde \u00f6ncelik ve dolay\u0131s\u0131yla daha d\u00fc\u015f\u00fck sabit maliyetlere ra\u011fmen artan sat\u0131\u015flar.<\/p><p class=\"theme-wp-block gb-responsive-446266-identifier\">Dahas\u0131, FBA sat\u0131c\u0131lar\u0131 \u00fcr\u00fcnlerini nakliyeyi kendileri y\u00f6neten sat\u0131c\u0131lara k\u0131yasla daha y\u00fcksek bir fiyattan sunabilirler.<\/p><p class=\"theme-wp-block gb-responsive-301537-identifier\">\u0130\u015fte ger\u00e7ek bir ya\u015fam \u00f6rne\u011fi: Bir FBA sat\u0131c\u0131s\u0131 bir \u00fcr\u00fcn\u00fc 30 \u20ac&#8217;ya \u00fccretsiz teslimat ile sunuyor ve <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-buy-box\/\">Buy Box<\/a>&#8216;yi g\u00fcvence alt\u0131na al\u0131yor. \u00d6te yandan, nakliyeyi kendisi y\u00f6neten bir sat\u0131c\u0131 24 \u20ac art\u0131 6 \u20ac nakliye \u00fccreti talep ediyor ve Buy Box&#8217;de g\u00f6r\u00fcnm\u00fcyor.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-796147-identifier\">#10 Envanterinizdeki Raf Is\u0131t\u0131c\u0131lar\u0131<\/h3><p class=\"theme-wp-block gb-responsive-140340-identifier\">Fiyatland\u0131rma, Amazon&#8217;dan talep edilen raporlar\u0131 gerektirir. Bu raporlar gelen kutunuza ula\u015fana kadar biraz zaman ge\u00e7ebilir. Raporun i\u00e7inde listelenen \u00fcr\u00fcn say\u0131s\u0131 artt\u0131k\u00e7a, Amazon&#8217;un bunu olu\u015fturmas\u0131 daha uzun s\u00fcrer. Envanterinizdeki gereksiz raf \u0131s\u0131t\u0131c\u0131lar\u0131 bu s\u00fcreci yava\u015flat\u0131r ve bu nedenle m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede elden \u00e7\u0131kar\u0131lmal\u0131d\u0131r.<br><\/p><div class=\"wp-block-image gb-responsive-480590-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><img decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142539\/Running-Out-Of-Stock.jpeg\" alt=\"Stok T\u00fckeniyor\" class=\"wp-image-10147\" style=\"width:265px;height:177px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142539\/Running-Out-Of-Stock-407x272.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142539\/Running-Out-Of-Stock.jpeg 768w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-979824-identifier\">#11 Stok T\u00fckenmesi<\/h3><p class=\"theme-wp-block gb-responsive-957126-identifier\">Stok t\u00fckenmesi teknik olarak yayg\u0131n fiyatland\u0131rma hatalar\u0131 listesinde yer alm\u0131yor, yine de Amazon sat\u0131c\u0131lar\u0131 i\u00e7in bir sorundur. Satacak envanteriniz yoksa, Buy Box&#8217;yi kazanamazs\u0131n\u0131z ve sat\u0131\u015f yapamazs\u0131n\u0131z.<\/p><p class=\"theme-wp-block gb-responsive-432053-identifier\">Bu durumda fiyatland\u0131rma art\u0131k faydal\u0131 de\u011fildir. Dahas\u0131, stok t\u00fckenmesi Amazon En \u0130yi Sat\u0131c\u0131 S\u0131ralamas\u0131 derecesi \u00fczerinde olumsuz bir etki yapar ve bunun &#8220;iyile\u015fmesi&#8221; zaman al\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-444007-identifier\">\u00d6zetle: stokunuzun t\u00fckenmedi\u011finden emin olun.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-501421-identifier\">#12 Toplam Maliyetleri Hesaplamamak<\/h3><p class=\"theme-wp-block gb-responsive-448712-identifier\">Geleneksel olarak, <a href=\"https:\/\/www.sellerlogic.com\/tr\/amazon-dynamic-repricing-tool\/\">Amazon fiyatland\u0131rmas\u0131<\/a> bir t\u00fcr &#8220;a\u015fa\u011f\u0131ya do\u011fru yar\u0131\u015f&#8221; haline gelmi\u015ftir; bu durumda sat\u0131c\u0131lar rekabetin \u00f6n\u00fcnde kalmak i\u00e7in fiyatlar\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcrler. Do\u011fal olarak, harcamalar\u0131n\u0131za dikkat etmezseniz, bu teknik i\u015fe yaramaz.<\/p><p class=\"theme-wp-block gb-responsive-500387-identifier\">B\u00f6yle bir senaryoyu \u00f6nlemek i\u00e7in, toplam maliyetleri d\u00fc\u015f\u00fcn\u00fcn. \u00dcr\u00fcn fiyatlar\u0131 ve teslimat gibi do\u011frudan maliyetler ile \u00e7al\u0131\u015fan maa\u015flar\u0131 gibi dolayl\u0131 maliyetler, k\u00e2rlar\u0131n\u0131z\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde etkileyebilir.<\/p><p class=\"theme-wp-block gb-responsive-146112-identifier\">Amazon sat\u0131\u015f maliyetleriniz b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yerine getirme y\u00f6nteminiz ve \u00fcr\u00fcn kategorilerine ba\u011fl\u0131d\u0131r. SELLERLOGIC&#8217;n\u0131n Repricer&#8217;si, bu maliyetleri \u00f6zel olarak dikkate alarak minimum ve maksimum fiyatlar\u0131n otomatik hesaplanmas\u0131n\u0131 sunar.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-396499-identifier\">#13 Benzer Durumdaki Bir \u00dcr\u00fcn\u00fcn Birden Fazla Listelenmesi<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-292501-identifier\">Amazon taraf\u0131ndan dayat\u0131lan teknik s\u0131n\u0131rlamalar nedeniyle, fiyatland\u0131r\u0131c\u0131 ayn\u0131 durumda birden fazla liste ile \u00e7al\u0131\u015famaz. Amazon, bunun i\u00e7in gerekli teknik yetene\u011fi sa\u011flamaz. Genel olarak, her durum ve nakliye y\u00f6ntemi (FBA, FBM Prime, FBM) i\u00e7in yaln\u0131zca bir liste olabilir. Bu nedenle, &#8220;Yeni&#8221; durumda bir \u00fcr\u00fcn i\u00e7in 5 ayr\u0131 liste yerine, 5 adet miktar ile yaln\u0131zca bir liste olu\u015fturulmas\u0131 gerekir. Ayn\u0131 durum, kullan\u0131lm\u0131\u015f \u00fcr\u00fcnler i\u00e7in de ge\u00e7erlidir.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-409661-identifier\">#14 Fiyatland\u0131rma Hatalar\u0131 \u2013 \u201cTembel\u201d Repricer Kullanmak<\/h3><p class=\"theme-wp-block gb-responsive-673605-identifier\">Amazon fiyat bildirimlerine yan\u0131t vermeyen, bunun yerine yaln\u0131zca birka\u00e7 kez fiyatlar\u0131 alan bir fiyatland\u0131r\u0131c\u0131 kullanmak, Amazon&#8217;daki fiyat y\u00f6netimi a\u00e7\u0131s\u0131ndan sizi ileriye g\u00f6t\u00fcrmez. Bu t\u00fcr sistemler yetersizdir \u00e7\u00fcnk\u00fc belirlenen fiyat birka\u00e7 saniye i\u00e7inde g\u00fcncelli\u011fini yitirebilir. Fiyatland\u0131r\u0131c\u0131, de\u011fi\u015fen piyasa durumuna yan\u0131t vermek i\u00e7in birka\u00e7 saat al\u0131yorsa, Buy Box pay\u0131 ve dolay\u0131s\u0131yla sipari\u015fler, h\u0131zl\u0131 bir fiyatland\u0131rma arac\u0131 kullanan di\u011fer sat\u0131c\u0131lara gider.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-947704-identifier\">Son D\u00fc\u015f\u00fcnceler<\/h2><p class=\"theme-wp-block gb-responsive-347804-identifier\">G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, bu fiyatland\u0131rma hatalar\u0131n\u0131n bir\u00e7o\u011fu s\u0131k\u0131 bir y\u00f6netimle ve fiyatland\u0131rma stratejilerinize dikkat ederek a\u015f\u0131labilir. Bu, Buy Box&#8217;yi kazanman\u0131za ve geliri art\u0131rman\u0131za yard\u0131mc\u0131 olacakt\u0131r. Neyse ki, Buy Box&#8217;yi kazanmak roket bilimi de\u011fildir; esasen m\u00fc\u015fteriyi m\u00fcmk\u00fcn oldu\u011funca mutlu tutmakla ilgilidir. Yaz\u0131l\u0131m kullanmak, bunu yaparken k\u00e2rl\u0131l\u0131k ve b\u00fcy\u00fcme gibi di\u011fer fakt\u00f6rlere odaklanman\u0131za olanak tan\u0131yan dikkate de\u011fer bir se\u00e7enektir &#8211; yeter ki yaz\u0131l\u0131m\u0131n\u0131z\u0131 do\u011fru bir \u015fekilde kullanmay\u0131 bilin.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-101009-identifier has-small-font-size\">Images in order of appearance: \u00a9 tiero \u2013 stock.adobe.com \/ \u00a9 Pixel-Shot \u2013 stock.adobe.com \/ \u00a9 Yury Zap \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon&#8217;da potansiyel al\u0131c\u0131lar\u0131n en \u00f6nemli kriterleri nelerdir? Fiyatland\u0131rma m\u0131? M\u00fc\u015fteri hizmetleri mi? Teslimat s\u00fcresi mi? E\u011fer fiyatland\u0131rma en iyi \u00fc\u00e7 se\u00e7ene\u011finiz aras\u0131nda ise, bu de\u011ferlendirmede yaln\u0131z olmad\u0131\u011f\u0131n\u0131z kesin. Nihai fiyat\u0131n (\u00fcr\u00fcn maliyeti + teslimat \u00fccretleri) Amazon sat\u0131c\u0131lar\u0131 i\u00e7in al\u0131\u015fveri\u015f sepeti alan\u0131nda, di\u011fer bir deyi\u015fle Buy Box&#8217;te \u00fcr\u00fcnlerini yerle\u015ftirmek isteyenler i\u00e7in en \u00f6nemli metrik olmas\u0131 da<\/p>\n","protected":false},"author":5,"featured_media":31433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[594],"tags":[],"class_list":["post-105741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipuclari-ve-puef-noktalari"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>14 En B\u00fcy\u00fck Fiyat Yenileme Hatalar\u0131 ve Bunlardan Nas\u0131l Ka\u00e7\u0131n\u0131l\u0131r<\/title>\n<meta name=\"description\" content=\"Fiyat yenileme hatalar\u0131, sat\u0131\u015flar\u0131n\u0131z\u0131n ve k\u00e2rlar\u0131n\u0131z\u0131n d\u00fc\u015fmesine neden olabilir. \u0130\u015fte en yayg\u0131n 14 hata ve bunlar\u0131n g\u00fcnl\u00fck i\u015finizi nas\u0131l etkiledi\u011fi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/tr\/blog\/fiyatlandirmada-yapilan-14-en-buyuk-hata\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 En B\u00fcy\u00fck Fiyat Yenileme Hatalar\u0131 ve Bunlardan Nas\u0131l Ka\u00e7\u0131n\u0131l\u0131r\" \/>\n<meta property=\"og:description\" content=\"Fiyat yenileme hatalar\u0131, sat\u0131\u015flar\u0131n\u0131z\u0131n ve k\u00e2rlar\u0131n\u0131z\u0131n d\u00fc\u015fmesine neden olabilir. \u0130\u015fte en yayg\u0131n 14 hata ve bunlar\u0131n g\u00fcnl\u00fck i\u015finizi nas\u0131l etkiledi\u011fi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/tr\/blog\/fiyatlandirmada-yapilan-14-en-buyuk-hata\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - 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