{"id":105759,"date":"2021-05-04T09:00:00","date_gmt":"2021-05-04T09:00:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/2025-te-amazon-da-reklam-verin-bilmeniz-gereken-her-sey\/"},"modified":"2021-05-04T09:00:00","modified_gmt":"2021-05-04T09:00:00","slug":"2025-te-amazon-da-reklam-verin-bilmeniz-gereken-her-sey","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/2025-te-amazon-da-reklam-verin-bilmeniz-gereken-her-sey\/","title":{"rendered":"2025&#8217;te Amazon&#8217;da Reklam Verin \u2013 Bilmeniz Gereken Her \u015eey"},"content":{"rendered":"<p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-970350-identifier\">Amazon ma\u011fazas\u0131 kurmak kolay olsa da, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn fark edilmesi sab\u0131r gerektirir. Ayn\u0131 \u00fcr\u00fcn\u00fc satmaya \u00e7al\u0131\u015fan bir\u00e7ok sat\u0131c\u0131 varken, sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in gereken dikkati \u00e7ekmek zordur. Sonu\u00e7 olarak, ma\u011fazan\u0131z\u0131 Amazon reklam kampanyalar\u0131 ile g\u00fc\u00e7lendirmek, Amazon&#8217;da h\u0131zl\u0131 sat\u0131\u015f yapman\u0131n en iyi yoludur.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-803764-identifier\">Amazon Sponsorlu \u00dcr\u00fcn Reklamlar\u0131, Amazon Ba\u015fl\u0131k Arama Reklamlar\u0131 ve Amazon \u00dcr\u00fcn Reklamlar\u0131 (ayn\u0131 zamanda &#8220;\u00dcr\u00fcn G\u00f6r\u00fcnt\u00fcleme Reklamlar\u0131&#8221; olarak da bilinir) mevcut \u00fc\u00e7 reklam format\u0131d\u0131r. E\u011fer bir \u00fc\u00e7\u00fcnc\u00fc taraf sat\u0131c\u0131ysan\u0131z, en pop\u00fcler reklam bi\u00e7imi olan sponsorlu \u00fcr\u00fcn reklamlar\u0131n\u0131 kullanman\u0131z gerekecektir.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-114277-identifier\">Amazon&#8217;\u0131n reklam platformuna yeniyseniz veya biraz yard\u0131ma ihtiyac\u0131n\u0131z varsa, Amazon reklam i\u015finizi desteklemek i\u00e7in bilmeniz gerekenleri \u00f6\u011frenelim. Bu makalede, i\u015finize yarayabilecek en iyi Amazon reklam ipu\u00e7lar\u0131n\u0131 bulabilirsiniz.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-454660-identifier\"><strong>Peki, Amazon Reklamc\u0131l\u0131\u011f\u0131 Nedir?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-223356-identifier\">Amazon&#8217;da reklam vermek, Google Ads&#8217;e \u00e7ok benzer. Amazon&#8217;da bir anahtar kelime arad\u0131\u011f\u0131n\u0131zda, en \u00fcst sonu\u00e7lardan baz\u0131lar\u0131, Amazon Reklamlar\u0131 olarak adland\u0131r\u0131lan sponsorlu g\u00f6nderiler olacakt\u0131r. Bunlar &#8220;sponsorlu&#8221; veya &#8220;reklam&#8221; yazan metinle tan\u0131mlan\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-153009-identifier\">Amazon PPC, &#8220;<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon T\u0131klama Ba\u015f\u0131na \u00d6deme<\/a>&#8221; anlam\u0131na gelir ve Amazon ile reklam vermek i\u00e7in bir faturalama modelidir. Reklam veren, yaln\u0131zca reklama t\u0131klama yap\u0131ld\u0131\u011f\u0131nda maliyetleri \u00fcstlenir. T\u0131klama Ba\u015f\u0131na \u00d6deme, \u00f6deme s\u00fcrecini ifade ederken, PPC terimi daha yayg\u0131n olarak T\u0131klama Ba\u015f\u0131na \u00d6deme ile faturaland\u0131r\u0131lan dijital reklam se\u00e7eneklerini ifade etmek i\u00e7in kullan\u0131l\u0131r. Amazon Sponsorlu Reklamlar, Amazon&#8217;daki bir PPC reklam bi\u00e7imidir. Amazon Sponsorlu \u00dcr\u00fcn Reklam\u0131, en yayg\u0131n reklam format\u0131d\u0131r ve arama sonu\u00e7lar\u0131 sayfas\u0131nda veya \u00fcr\u00fcn a\u00e7\u0131klama sayfas\u0131nda g\u00f6r\u00fcnebilir. PPC reklamlar\u0131, isminin de belirtti\u011fi gibi, Amazon perakendecileri taraf\u0131ndan Sponsorlu \u00dcr\u00fcn \u00fczerindeki t\u0131klama say\u0131s\u0131na ba\u011fl\u0131 olarak \u00f6denir.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-213664-identifier\">Ama Amazon PPC y\u00f6netiminin amac\u0131 nedir? K\u0131saca, reklam\u0131n\u0131z\u0131 g\u00f6stermek i\u00e7in kullan\u0131lan anahtar kelimeleri belirlemek, t\u0131klama almak ve m\u00fcmk\u00fcn oldu\u011funca \u00e7ok sat\u0131\u015f yapmak i\u00e7in vard\u0131r. Y\u00fcksek teklifler ve d\u00fczenli b\u00fct\u00e7elerle, fark edilmek \u00e7ocuk oyunca\u011f\u0131d\u0131r. Bu, t\u0131klama ve sat\u0131\u015f elde etme olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r. G\u00fczel geliyor, de\u011fil mi?<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-619662-identifier\">Ancak, PPC y\u00f6netiminin en zorlu y\u00f6nlerinden biri, yaln\u0131zca b\u00fcy\u00fck bir sat\u0131\u015f say\u0131s\u0131 de\u011fil, ayn\u0131 zamanda bu sat\u0131\u015flardan gelir elde etmek i\u00e7in teklifleri m\u00fcmk\u00fcn oldu\u011funca d\u00fc\u015f\u00fck tutmakt\u0131r. \u00d6rne\u011fin, bir t\u0131klaman\u0131n maliyeti, reklam\u0131 yap\u0131lan \u00fcr\u00fcn\u00fcn k\u00e2r marj\u0131n\u0131 a\u015farsa, ka\u00e7 tane \u00fcr\u00fcn sat\u0131l\u0131rsa sat\u0131ls\u0131n reklam kampanyas\u0131ndan k\u00e2r elde edilemez. Ve e\u011fer bir reklam \u00e7ok say\u0131da t\u0131klama al\u0131r ama sat\u0131\u015f yapmazsa, sat\u0131c\u0131 para kaybeder. Amazon reklam bi\u00e7imlerine daha yak\u0131ndan bakal\u0131m.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-959052-identifier\"><strong>Hangi Amazon Reklam Bi\u00e7imleri Vard\u0131r?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-829896-identifier\">Amazon&#8217;da \u00e7e\u015fitli \u015fekillerde reklam verebilirsiniz. \u015eu anda mevcut olan \u00fc\u00e7 ana bi\u00e7im \u015funlard\u0131r:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-880481-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-57868-identifier\"><strong>Sponsorlu \u00dcr\u00fcn Reklamlar\u0131<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426357-identifier\"><strong>Sponsorlu Markalar<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-813390-identifier\"><strong>Sponsorlu G\u00f6r\u00fcnt\u00fcleme Reklamlar\u0131<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-691901-identifier\">Amazon&#8217;daki reklamlar\u0131n de\u011feri, arama sonu\u00e7lar\u0131 sayfas\u0131na bakarak g\u00f6r\u00fclebilir. \u00d6deme yapmad\u0131\u011f\u0131n\u0131zda potansiyel m\u00fc\u015fterilere ula\u015fma \u015fans\u0131n\u0131z \u00e7ok azd\u0131r. \u00c7o\u011fu arama kelimesini girdikten sonra, kayd\u0131rmaya ba\u015flamadan \u00f6nce yaln\u0131zca reklamlar (k\u0131rm\u0131z\u0131 ile i\u015faretlenmi\u015f) g\u00f6r\u00fclebilir, &#8220;Katmanlar\u0131n \u00dcst\u00fcnde.&#8221;<\/p><figure class=\"theme-wp-block wp-block-image size-large is-resized desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-349404-identifier\"><img decoding=\"async\" width=\"844\" height=\"1016\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-844x1016.jpg\" alt=\"amazon advertising login\" class=\"wp-image-9678\" style=\"width:844px;height:1016px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-407x490.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-768x925.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-844x1016.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-1276x1536.jpg 1276w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-1701x2048.jpg 1701w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-951814-identifier\"><strong>Amazon Sponsorlu \u00dcr\u00fcn Reklamlar\u0131 veya Sponsorlu \u00dcr\u00fcnler<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431323-identifier\">Amazon&#8217;daki en pop\u00fcler reklam bi\u00e7imi Sponsorlu \u00dcr\u00fcn Reklamc\u0131l\u0131\u011f\u0131 (SPAs)d\u0131r. Organik arama sonu\u00e7lar\u0131n\u0131n \u00fczerinde, aras\u0131nda veya alt\u0131nda g\u00f6r\u00fcn\u00fcrler ve Google&#8217;daki metin reklamlar\u0131na benzerler. Ayr\u0131ca, \u00fcr\u00fcn a\u00e7\u0131klama sayfalar\u0131nda &#8220;Bu nesneyle ilgili sponsorlu \u00f6\u011feler&#8221; b\u00f6l\u00fcm\u00fcnde veya \u00f6zelliklerin alt\u0131nda da bulunabilirler.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-854673-identifier\">Sponsorlu ve organik arama sonu\u00e7lar\u0131 aras\u0131ndaki tek g\u00f6rsel fark, k\u00fc\u00e7\u00fck bir &#8220;Sponsorlu&#8221; g\u00f6stergesidir (k\u0131rm\u0131z\u0131 ile i\u015faretlenmi\u015f). SPAs i\u00e7in \u00f6zel teklifler, farkl\u0131 fiyatlar, isimler veya foto\u011fraflar izin verilmez.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-332957-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-551190-identifier\"><img decoding=\"async\" width=\"844\" height=\"371\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-844x371.jpg\" alt=\"amazon advertising revenue\" class=\"wp-image-9682\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-407x179.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-768x337.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-844x371.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-499818-identifier\">Bir \u00fcr\u00fcn\u00fcn organik resmi, ba\u015fl\u0131\u011f\u0131 ve fiyat bilgisi d\u0131\u015f\u0131nda, reklamda ba\u015fka hi\u00e7bir bilgi bulunmamaktad\u0131r. M\u00fc\u015fteriler, Sponsorlu \u00dcr\u00fcn Reklamlar\u0131ndan birine t\u0131klad\u0131klar\u0131nda \u00fcr\u00fcn bilgi sayfas\u0131na y\u00f6nlendirilirler.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-624405-identifier\">Sponsorlu \u00dcr\u00fcn Reklamlar\u0131, yeni piyasaya s\u00fcr\u00fclen \u00fcr\u00fcnlerin veya d\u00fc\u015f\u00fck organik s\u0131ralamalara sahip \u00fcr\u00fcnlerin sat\u0131\u015flar\u0131n\u0131 art\u0131rmak i\u00e7in avantajl\u0131d\u0131r. Genellikle, \u015firketin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn korunmas\u0131n\u0131 sa\u011flamak i\u00e7in ilgili arama anahtar kelimeleri i\u00e7in reklam alan\u0131n\u0131 doldurmaya yard\u0131mc\u0131 olurlar.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-957427-identifier\">Sponsorlu \u00dcr\u00fcn Reklamlar\u0131, her birinin maksimum CPC&#8217;yi (bir t\u0131klama i\u00e7in \u00f6dedi\u011finiz oran) se\u00e7menize olanak tan\u0131yan \u00fc\u00e7 varyasyonda mevcuttur:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-879330-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-12236-identifier\">Amazon&#8217;un sizin i\u00e7in uygun arama kelimelerini ve \u00fcr\u00fcnleri buldu\u011fu otomatik bir se\u00e7enek.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-595575-identifier\">Anahtar kelimeye dayal\u0131 manuel bir se\u00e7enek, bir e\u015fle\u015fme bi\u00e7imi ve anahtar kelime se\u00e7ti\u011finiz yer.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-252245-identifier\">Belirli bir pazar\u0131 ve \u00fcr\u00fcn kategorilerini hedefleyebilece\u011finiz manuel bir \u00fcr\u00fcn se\u00e7ene\u011fi.<\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-897717-identifier\"><strong>Sponsorlu Markalar\u00a0<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-647707-identifier\">Her rakibin \u00fcr\u00fcn\u00fcn\u00fcn \u00fcst\u00fcnde g\u00f6sterildi\u011finden: arama alan\u0131n\u0131n hemen alt\u0131nda ve hem organik arama sonu\u00e7lar\u0131n\u0131n hem de Sponsorlu \u00dcr\u00fcnlerin \u00fczerinde, Sponsorlu Markalar t\u00fcketiciye al\u0131m karar s\u00fcrecinin ba\u015f\u0131nda sunulmaktad\u0131r.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-102378-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-979161-identifier\"><img decoding=\"async\" width=\"844\" height=\"346\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-844x346.jpg\" alt=\"amazon reklam hesab\u0131\" class=\"wp-image-9686\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-407x167.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-768x315.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-844x346.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-900754-identifier\">Sponsorlu Marka logosuna veya ba\u015fl\u0131\u011f\u0131na t\u0131klad\u0131\u011f\u0131n\u0131zda, sizi en az \u00fc\u00e7 markal\u0131 \u00fcr\u00fcn\u00fc i\u00e7eren bir Amazon Ma\u011fazas\u0131na, \u00f6zel bir a\u00e7\u0131l\u0131\u015f sayfas\u0131na veya \u00f6zel bir Amazon URL&#8217;sine y\u00f6nlendirir (sadece Amazon sat\u0131c\u0131lar\u0131 i\u00e7in). Reklam veren olarak hedefi belirlersiniz. M\u00fc\u015fteriler, \u00f6ne \u00e7\u0131kan ASIN&#8217;lerden birine t\u0131klad\u0131ktan sonra \u00fcr\u00fcn a\u00e7\u0131klama sayfas\u0131na y\u00f6nlendirilir.<\/p><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-295443-identifier\"><strong>Sponsorlu G\u00f6r\u00fcnt\u00fc<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-315938-identifier\">Amazon logosu ve bir harekete ge\u00e7irici mesaj \u00fc\u00e7\u00fcnc\u00fc taraf bir web sitesinde g\u00f6sterildi\u011finde, ayn\u0131 zamanda entegre edilir. Farkl\u0131 boyutlarda olabilirler ve reklam\u0131 yap\u0131lan \u00fcr\u00fcn a\u00e7\u0131klama sayfalar\u0131na ba\u011flant\u0131 verebilirler.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-459324-identifier\">Amazon marka kayd\u0131 varsa, sat\u0131c\u0131lar, bayiler ve Amazon m\u00fc\u015fterilerine sahip ajanslar Sponsorlu G\u00f6r\u00fcnt\u00fc Reklamlar\u0131n\u0131 kullanabilir.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-793415-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-852841-identifier\"><img decoding=\"async\" width=\"844\" height=\"433\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-844x433.jpg\" alt=\"amazon sponsorlu reklamlar \" class=\"wp-image-9690\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-407x209.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-768x394.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-844x433.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-553951-identifier\">Benzersiz ilgi gruplar\u0131, markalar veya sayfa g\u00f6r\u00fcnt\u00fclemeleri nedeniyle g\u00f6r\u00fcn\u00fcrler. \u00d6rne\u011fin, \u00fcr\u00fcn a\u00e7\u0131klama sayfan\u0131z\u0131 g\u00f6rm\u00fc\u015f ancak hen\u00fcz sat\u0131n almam\u0131\u015f ki\u015fileri hedefleyebilirsiniz.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-825424-identifier\"><strong>Amazon Reklam Formatlar\u0131n\u0131 Tan\u0131d\u0131ktan Sonra, En \u0130yi <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-advertising-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon PPC Stratejilerini<\/a> \u00d6\u011frenme Zaman\u0131.<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-995119-identifier\">Herkes i\u00e7in uygun bir yakla\u015f\u0131m\u0131n en iyi \u015fekilde \u00e7al\u0131\u015ft\u0131\u011f\u0131na dair yayg\u0131n bir inan\u00e7 vard\u0131r: bu, bir\u00e7ok PPC ajans\u0131n\u0131n d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcd\u00fcr. Ancak, en iyi sonu\u00e7lar\u0131 elde etmek i\u00e7in belirli hedefleri ve benzersiz hedef pazarlar\u0131n\u0131z\u0131 anlamak \u00e7ok \u00f6nemlidir. Burada iki ba\u015far\u0131l\u0131 Amazon PPC stratejisine g\u00f6z ataca\u011f\u0131z:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-635640-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-744116-identifier\">Tekliflerinizden En \u0130yi \u015eekilde Yararlanmak<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-423180-identifier\">Amazon reklamc\u0131l\u0131\u011f\u0131 s\u00f6z konusu oldu\u011funda, olduk\u00e7a rekabet\u00e7i bir oyundur. Ve tekliflerinizi geli\u015ftirerek kendiniz i\u00e7in en iyi yolu bulmaktan daha iyi bir yol yoktur. Geli\u015ftirilmesi gereken temel bir \u015feydir \u00e7\u00fcnk\u00fc e\u011fer bunu yapmazsan\u0131z, Amazon tanr\u0131lar\u0131 taraf\u0131ndan g\u00f6z ard\u0131 edileceksiniz ve rakipleriniz sizin yerinize \u00f6deme yapmaya ba\u015flayacakt\u0131r.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-903247-identifier\">Reklam ajanslar\u0131 ve Amazon dan\u0131\u015fmanlar\u0131, teklifleri optimize etme konusunda k\u00fc\u00e7\u00fck detaylar\u0131 \u00e7ok severler.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-771466-identifier\">\u00d6rne\u011fin, k\u00e2rl\u0131l\u0131k ve b\u00fcy\u00fcme aras\u0131nda &#8220;m\u00fckemmel dengeyi&#8221; bulmak i\u00e7in tekliflerinizi deneyebilirsiniz. Ayr\u0131ca, ayn\u0131 reklam se\u00e7iminin ne kadar daha verimli hale gelebilece\u011fini g\u00f6rmek i\u00e7in ACoS y\u00fczdenizi de test edebilirsiniz.<\/p><div class=\"theme-block-list\"><ul start=\"2\" class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-612426-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-230467-identifier\">Anahtar Kelimeleri Elde Etmek<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-932265-identifier\">\u00d6denen otomatik kampanyalar\u0131n\u0131z\u0131, sizin i\u00e7in en uygun Amazon arama anahtar kelimelerini bulmak i\u00e7in kullan\u0131yorsunuz. Ard\u0131ndan, kazananlar manuel PPC kampanyalar\u0131n\u0131za dahil edilir.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-523338-identifier\"><strong>Ortalama Amazon Reklam Maliyeti Nedir?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-244178-identifier\">Amazon&#8217;daki reklam verenler genellikle t\u0131klama ba\u015f\u0131na 0,81 $ \u00f6der. Fiyat\u0131n sabit olmad\u0131\u011f\u0131n\u0131 unutmamak \u00f6nemlidir. Tan\u0131t\u0131m kampanyan\u0131z\u0131n fiyat\u0131, b\u00fct\u00e7eniz ve rekabetiniz taraf\u0131ndan belirlenecektir.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-923154-identifier\">Yo\u011fun rekabet\u00e7i anahtar kelimeler i\u00e7in ekstra \u00f6deme yapmay\u0131 planlamal\u0131s\u0131n\u0131z. Bu, bir teklif sava\u015f\u0131n\u0131 tetikleyecek ve fiyat\u0131 art\u0131racakt\u0131r.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-88419-identifier\"><strong>Amazon PPC Maliyetleri Nedir?\u00a0<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-941182-identifier\">Facebook reklamc\u0131l\u0131\u011f\u0131na benzer \u015fekilde, Amazon PPC bir a\u00e7\u0131k art\u0131rma gibi \u00e7al\u0131\u015f\u0131r. Bu, ilgili kat\u0131l\u0131mc\u0131lar\u0131n harcayabilecekleri en y\u00fcksek miktar\u0131 teklif etmelerini sa\u011flar. En y\u00fcksek teklifi veren, en iyi reklam alan\u0131n\u0131 al\u0131r ve yaln\u0131zca ikinci en y\u00fcksek teklif verenden bir kuru\u015f daha fazla \u00f6der.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-904085-identifier\">Hayal edelim ki 3 farkl\u0131 reklam veren var:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-430371-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-191658-identifier\">Birinci reklam veren \u2013 5 $\/t\u0131klama<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-472830-identifier\">\u0130kinci reklamveren \u2013 $6\/t\u0131klama<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-509347-identifier\">\u00dc\u00e7\u00fcnc\u00fc reklamveren \u2013 $7\/t\u0131klama<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-132187-identifier\">Yani, \u00fc\u00e7\u00fcnc\u00fc reklamveren kazanacak. \u0130kinci reklamveren onlardan sonra ikinci en iyi teklif veren oldu\u011fu i\u00e7in, en y\u00fcksek reklam alan\u0131n\u0131 alacaklar.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-329765-identifier\"><strong>Amazon Reklamlar\u0131n\u0131z\u0131 Nas\u0131l Optimize Edersiniz<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-111944-identifier\">Amazon&#8217;da bu kadar \u00e7ok \u00fcr\u00fcn varken, platformun i\u015finiz i\u00e7in k\u00e2r elde edece\u011finden \u015f\u00fcpheci olabilirsiniz. Neyse ki, Amazon&#8217;un geni\u015f pazar\u0131nda kalabal\u0131ktan s\u0131yr\u0131lmak i\u00e7in yapabilece\u011finiz birka\u00e7 \u015fey var. Ba\u015flamak i\u00e7in sadece iyi d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f bir Amazon reklam kampanyas\u0131 gerekiyor.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-362609-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-28170-identifier\"><strong>\u00dcr\u00fcn Kategorilerine Dayal\u0131 \u0130yi D\u00fczenlenmi\u015f Kampanyalar Olu\u015fturun<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-750615-identifier\">Amazon&#8217;da bu kadar \u00e7ok \u00fcr\u00fcn varken, platformun i\u015finiz i\u00e7in k\u00e2r elde edece\u011finden \u015f\u00fcpheci olabilirsiniz. Neyse ki, Amazon&#8217;un geni\u015f pazar\u0131nda kalabal\u0131ktan s\u0131yr\u0131lmak i\u00e7in yapabilece\u011finiz birka\u00e7 \u015fey var. Ba\u015flamak i\u00e7in sadece iyi d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f bir Amazon reklam kampanyas\u0131 gerekiyor.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-865296-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-630527-identifier\"> <strong>\u0130kna edici ve zaman s\u0131n\u0131rl\u0131 reklam metni olu\u015fturun.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-234653-identifier\">Reklam metninin yaln\u0131zca sundu\u011funuz \u015feyler a\u00e7\u0131s\u0131ndan ger\u00e7ek\u00e7i de\u011fil, ayn\u0131 zamanda m\u00fcmk\u00fcnse yarat\u0131c\u0131 ve mizahi olmas\u0131n\u0131 sa\u011flay\u0131n. Kalabal\u0131k Amazon arama sonu\u00e7lar\u0131nda, \u00f6ne \u00e7\u0131kmak her zamankinden daha kritik. Ayr\u0131ca bir aciliyet duygusu a\u015f\u0131lamak da iyi bir fikirdir. \u00d6rne\u011fin, bir indirim veya kupon yap\u0131yorsan\u0131z, bunu mutlaka belirtin.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-837280-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-970051-identifier\"><strong>Reklam metnini m\u00fcmk\u00fcn oldu\u011funca kesin hale getirin.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-916594-identifier\">Reklam metniniz, ne satt\u0131\u011f\u0131n\u0131z a\u00e7\u0131s\u0131ndan da \u00e7ok spesifik olmal\u0131d\u0131r. T\u00fcm bu bilgileri reklam belgesine dahil etmek zor olabilir, ancak en ilgili bilgileri eklemek kritik \u00f6neme sahiptir.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-664095-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-6537-identifier\"><strong>Mevcut olan \u00fc\u00e7 reklam format\u0131n\u0131 da deneyin.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-540417-identifier\">Desteklenen \u00fcr\u00fcn reklamc\u0131l\u0131\u011f\u0131 en h\u0131zl\u0131 ve \u00f6l\u00e7\u00fclebilir yat\u0131r\u0131m getirisine sahip olabilirken, ba\u015fl\u0131k arama reklamlar\u0131 daha sad\u0131k m\u00fc\u015fterilerle sonu\u00e7lanabilir. Hangi reklam bi\u00e7iminin en iyi sonu\u00e7lar\u0131 \u00fcretti\u011fini g\u00f6rmek i\u00e7in \u00fc\u00e7 reklam bi\u00e7imiyle oynamaya de\u011fer ve ard\u0131ndan say\u0131lar netle\u015fene kadar kampanyan\u0131n sonu\u00e7lar\u0131na g\u00f6re b\u00fct\u00e7enizi yeniden tahsis etmelisiniz.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-831479-identifier\"><strong>AAP ve DSP, Amazon&#8217;da Reklam Verirken Dikkate Al\u0131nmal\u0131d\u0131r.<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-98339-identifier\">Amazon Reklamc\u0131l\u0131k Platformu (AAP), Amazon&#8217;un Talep Taraf\u0131 Platformu (DSP) olup, Amazon taraf\u0131ndan kontrol edilen bir hizmet olarak veya onayl\u0131 \u015firketler taraf\u0131ndan kendinize hizmet olarak sunulmaktad\u0131r. Reklamverenler, \u00e7e\u015fitli reklam t\u00fcrlerini kullanarak \u00fc\u00e7\u00fcnc\u00fc taraf web sitelerinde ve uygulamalar\u0131nda Amazon&#8217;un kitlelerini hedefleyebilirler, bunlar aras\u0131nda:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-420503-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-181758-identifier\">Masa\u00fcst\u00fc ve mobil webde reklam g\u00f6sterimi.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426836-identifier\">Mobil cihazlar i\u00e7in afi\u015f reklamlar\u0131 olu\u015fturun.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-962507-identifier\">Mobil cihazlar i\u00e7in ara reklamlar tasarlay\u0131n.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-220764-identifier\">Trend videolar\u0131nda reklam yerle\u015ftirin.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-439127-identifier\">Reklamverenler, yaln\u0131zca bir DSP medya sat\u0131n al\u0131m\u0131 ile Amazon m\u00fc\u015fterilerine Amazon d\u0131\u015f\u0131nda ula\u015fabilir ve reklamverenler yaln\u0131zca AAP kullanarak Amazon&#8217;un sayfalar\u0131nda reklam alan\u0131 sat\u0131n alabilirler. Reklamverenlerin, Amazon&#8217;un bloglar\u0131nda, ak\u0131ll\u0131 telefon uygulamalar\u0131nda ve Fire tablet uyand\u0131rma ekran\u0131nda do\u011frudan i\u00e7erik ile Amazon t\u00fcketicilerine ula\u015fabilece\u011fini dikkate almak \u00f6nemlidir <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-listing-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon video<\/a> reklamc\u0131l\u0131\u011f\u0131n\u0131 kullanarak.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-847475-identifier\">\u0130sim ve \u00fcr\u00fcn tan\u0131n\u0131rl\u0131\u011f\u0131 DSP promosyonlar\u0131 ile art\u0131r\u0131labilir. Ancak, bir \u015firketin amac\u0131 do\u011frudan gelir \u00fczerinde etkisi olan reklamlara para harcamaksa, AAP en iyi se\u00e7enek olmayabilir. Bu, zaten di\u011fer kanallarda g\u00f6sterim reklamlar\u0131 yapan ve marka reklamc\u0131l\u0131\u011f\u0131n\u0131n \u00f6z\u00fcne a\u015fina olan i\u015fletmelere daha uygundur.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-988197-identifier\"><strong>Son D\u00fc\u015f\u00fcnceler<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-306053-identifier\">Amazon reklamc\u0131l\u0131\u011f\u0131, bir\u00e7ok E-Ticaret perakendecisinin dijital stratejilerinin \u00f6nemli bir par\u00e7as\u0131d\u0131r. Amazon&#8217;un boyutu ve m\u00fc\u015fteriler aras\u0131ndaki itibar\u0131 nedeniyle, platformda gelir elde etmek sadece bir zorunluluk de\u011fil, ayn\u0131 zamanda i\u015flerini geni\u015fletmek isteyen perakendeciler i\u00e7in de bir gerekliliktir. Amazon reklamlar\u0131, Amazon ma\u011fazan\u0131z i\u00e7in g\u00f6r\u00fcn\u00fcrl\u00fck kazanman\u0131za yard\u0131mc\u0131 olmak i\u00e7in m\u00fc\u015fterileri kullanabilir.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-346916-identifier\">Amazon ma\u011fazalar\u0131na dikkat \u00e7ekmek isteyen sat\u0131c\u0131lar i\u00e7in en h\u0131zl\u0131 se\u00e7enek, Amazon reklamlar\u0131 arac\u0131l\u0131\u011f\u0131yla t\u00fcketicileri kullanmakt\u0131r. Bu ad\u0131m \u00e7ok zaman ve \u00e7aba gerektirse de, potansiyel m\u00fc\u015fteriler a\u00e7\u0131s\u0131ndan yat\u0131r\u0131m getirisi buna de\u011ferdir.<\/p><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1618993888938\"><strong class=\"schema-faq-question\"><strong>Amazon Reklamc\u0131l\u0131\u011f\u0131 Nedir?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon&#8217;da reklam vermek, Google Ads&#8217;e \u00e7ok benzer. Amazon&#8217;da bir anahtar kelime arad\u0131\u011f\u0131n\u0131zda, en \u00fcst sonu\u00e7lardan baz\u0131lar\u0131, Amazon Reklamlar\u0131 olarak adland\u0131r\u0131lan sponsorlu g\u00f6nderiler olacakt\u0131r. Bunlar &#8220;sponsorlu&#8221; veya &#8220;reklam&#8221; yazan metinle tan\u0131mlan\u0131r.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1618993952044\"><strong class=\"schema-faq-question\"><strong>Amazon Reklamc\u0131l\u0131\u011f\u0131 Ortalama Maliyeti Nedir?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon&#8217;daki reklamverenler genellikle t\u0131klama ba\u015f\u0131na 0,81 $ \u00f6der. Fiyat\u0131n sabit olmad\u0131\u011f\u0131n\u0131 unutmamak \u00f6nemlidir. Tan\u0131t\u0131m kampanyan\u0131z\u0131n fiyat\u0131, b\u00fct\u00e7eniz ve rekabetiniz taraf\u0131ndan belirlenecektir.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1618993995600\"><strong class=\"schema-faq-question\"><strong>Amazon PPC Maliyetleri Nedir?\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">Facebook reklamc\u0131l\u0131\u011f\u0131na benzer \u015fekilde, Amazon PPC bir a\u00e7\u0131k art\u0131rma gibi \u00e7al\u0131\u015f\u0131r. Bu, ilgili kat\u0131l\u0131mc\u0131lar\u0131n harcayabilecekleri en y\u00fcksek miktar\u0131 teklif etmelerini sa\u011flar. En y\u00fcksek teklifi veren, en iyi reklam alan\u0131n\u0131 al\u0131r ve yaln\u0131zca ikinci en y\u00fcksek teklif verenden bir kuru\u015f daha fazla \u00f6der.<\/p> <\/div><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-894842-identifier has-small-font-size\">G\u00f6r\u00fcnt\u00fc kredileri s\u0131ras\u0131yla: \u00a9 Tierney \u2013 stock.adobe.com \/ Ekran g\u00f6r\u00fcnt\u00fcleri @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon ma\u011fazas\u0131 kurmak kolay olsa da, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn fark edilmesi sab\u0131r gerektirir. Ayn\u0131 \u00fcr\u00fcn\u00fc satmaya \u00e7al\u0131\u015fan bir\u00e7ok sat\u0131c\u0131 varken, sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in gereken dikkati \u00e7ekmek zordur. Sonu\u00e7 olarak, ma\u011fazan\u0131z\u0131 Amazon reklam kampanyalar\u0131 ile g\u00fc\u00e7lendirmek, Amazon&#8217;da h\u0131zl\u0131 sat\u0131\u015f yapman\u0131n en iyi yoludur. Amazon Sponsorlu \u00dcr\u00fcn Reklamlar\u0131, Amazon Ba\u015fl\u0131k Arama Reklamlar\u0131 ve Amazon \u00dcr\u00fcn Reklamlar\u0131 (ayn\u0131 zamanda &#8220;\u00dcr\u00fcn<\/p>\n","protected":false},"author":26,"featured_media":9694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[570],"tags":[],"class_list":["post-105759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-ile-reklam-ver"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2025&#039;te Amazon&#039;da Reklam Verin \u2013 Bilmeniz Gereken Her \u015eey | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"Amazon reklamc\u0131l\u0131\u011f\u0131 ile potansiyel m\u00fc\u015fterilerinizi m\u00fc\u015fteri deneyiminin her a\u015famas\u0131nda hedefleyebilir ve ula\u015fabilirsiniz. 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