{"id":105822,"date":"2025-01-13T09:38:44","date_gmt":"2025-01-13T09:38:44","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-seffaflik-programi-2025-amazon-urun-korsanligi-ile-nasil-mucadele-ediyor\/"},"modified":"2025-01-13T09:38:44","modified_gmt":"2025-01-13T09:38:44","slug":"amazon-seffaflik-programi-2025-amazon-urun-korsanligi-ile-nasil-mucadele-ediyor","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-seffaflik-programi-2025-amazon-urun-korsanligi-ile-nasil-mucadele-ediyor\/","title":{"rendered":"Amazon \u015eeffafl\u0131k Program\u0131 2025 &#8211; Amazon \u00dcr\u00fcn Korsanl\u0131\u011f\u0131 ile Nas\u0131l M\u00fccadele Ediyor"},"content":{"rendered":"<h2 class=\"theme-wp-block wp-block-heading gb-responsive-330031-identifier\">A\u00e7\u0131k Vizyon \u2013 Amazon \u015eeffafl\u0131k Program\u0131 Neden Vard\u0131r<\/h2><p class=\"theme-wp-block gb-responsive-724664-identifier\">Bir <a href=\"https:\/\/www.oecd.org\/en\/publications\/trends-in-trade-in-counterfeit-and-pirated-goods_g2g9f533-en.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">OECD raporu<\/a> birka\u00e7 y\u0131l \u00f6nce k\u00fcresel ticaretteki sahte ve korsan \u00fcr\u00fcnlerin miktar\u0131n\u0131 analiz ediyor ve 2016 y\u0131l\u0131nda 509 milyar USD (d\u00fcnya ticaretinin %3.3&#8217;\u00fc) hacminde bir tahminde bulunuyor, bu da 2013&#8217;te %2.5&#8217;tan art\u0131\u015f g\u00f6stermektedir. RCP&#8217;ye \u00f6nemli riskler vurgulanmakta, \u00c7in ve Hong Kong ana kaynaklar olarak belirtilmekte ve koordineli politika ve uygulama ihtiyac\u0131 vurgulanmaktad\u0131r. Amazon \u015eeffafl\u0131k Program\u0131, bu t\u00fcr bir uygulaman\u0131n bir \u00f6rne\u011fidir.<\/p><p class=\"theme-wp-block gb-responsive-625344-identifier\">2020 y\u0131l\u0131nda, Amazon deposundan 2 milyon sahte \u00fcr\u00fcn\u00fc ay\u0131klay\u0131p imha etti. Di\u011fer 10 milyar \u00fcr\u00fcn ise engellendi veya \u00fcr\u00fcn yelpazesine hi\u00e7 dahil edilmedi. Amazon&#8217;a g\u00f6re, doland\u0131r\u0131c\u0131l\u0131\u011f\u0131 \u00f6nlemek i\u00e7in yakla\u015f\u0131k 700 milyon dolar ve 10,000 \u00e7al\u0131\u015fan tahsis edilmektedir. \u00d6ncelikle, Amazon yapay zeka ve di\u011fer teknik ara\u00e7lara g\u00fcvenmektedir. Bu, sahte ba\u015fl\u0131klar\u0131 tespit etmek ve ticaretten kald\u0131rmak amac\u0131yla tasarlanm\u0131\u015ft\u0131r. 2021&#8217;de, yakla\u015f\u0131k 15,000 marka \u00fcreticisi programa kat\u0131ld\u0131 ve avantajlar\u0131ndan yararland\u0131. (<a href=\"https:\/\/www.handelsblatt.com\/unternehmen\/handel-konsumgueter\/e-commerce-das-milliarden-problem-wie-amazons-fahnder-gegen-produktfaelscher-kaempfen\/27709836.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kaynak<\/a>)<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-535119-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140312\/Christoph-Nolte-Logo.png);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">Bu bir misafir yaz\u0131s\u0131d\u0131r<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Nolte Digital<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>Birlikte, sizin i\u00e7in en uygun \u00e7evrimi\u00e7i pazarlama stratejilerini bulaca\u011f\u0131z. Bunu yaparken, bir \u00e7evrimi\u00e7i pazarlama dan\u0131\u015fmanl\u0131\u011f\u0131 ve bir e-ticaret dan\u0131\u015fmanl\u0131\u011f\u0131 perspektifinden en \u00f6nemli kanallar\u0131 dikkate al\u0131yoruz. Uygulama, biz veya \u00e7e\u015fitli alanlardan se\u00e7ilmi\u015f partner ajanslar\u0131m\u0131zdan biri taraf\u0131ndan ger\u00e7ekle\u015ftirilmektedir. Ba\u015far\u0131n\u0131z i\u00e7in, e-ticaret, pazarlama, finansman ve teknoloji alanlar\u0131nda deneyimli profesyonellerle birlikte \u00e7al\u0131\u015f\u0131yoruz. Startuplardan k\u00fc\u00e7\u00fck veya orta \u00f6l\u00e7ekli i\u015fletmelere (KOB\u0130&#8217;ler) ve b\u00fcy\u00fck \u015firketlere kadar, biz ve ortaklar\u0131m\u0131z geli\u015fim ve optimizasyon s\u00fcrecinizde size e\u015flik edece\u011fiz. \u0130leti\u015fim i\u00e7in <a href=\"https:\/\/nolte-digital.de\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">https:\/\/nolte-digital.de\/<\/a>.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<p class=\"theme-wp-block gb-responsive-933522-identifier\">Soru, sahte \u00fcr\u00fcnlerin b\u00fcy\u00fck bir sorun olup olmad\u0131\u011f\u0131d\u0131r. \u00d6rne\u011fin Almanya&#8217;ya bakal\u0131m. Cevap, 2021 y\u0131l\u0131na ait Alman g\u00fcmr\u00fck raporunda verilmektedir. 2021 y\u0131l\u0131nda Alman g\u00fcmr\u00fc\u011f\u00fc taraf\u0131ndan 18 milyon makale ele ge\u00e7irilmi\u015ftir. Bu, 315 milyon \u20ac de\u011ferindedir. 2021&#8217;de ele ge\u00e7irilen \u00fcr\u00fcn say\u0131s\u0131, 2019&#8217;a g\u00f6re \u00fc\u00e7 kat artm\u0131\u015ft\u0131r ve ele ge\u00e7irilen mallar\u0131n de\u011feri 2019&#8217;dan 2021&#8217;e %40 artm\u0131\u015ft\u0131r. G\u00fcmr\u00fck raporunda, sahte \u00fcr\u00fcnlerin yar\u0131s\u0131ndan fazlas\u0131n\u0131n \u00c7in Halk Cumhuriyeti&#8217;nden geldi\u011fi belirtilmektedir.<\/p><p class=\"theme-wp-block gb-responsive-693900-identifier\">\u00d6nceki b\u00f6l\u00fcm, \u00fcr\u00fcn korsanl\u0131\u011f\u0131 ve sahte \u00fcr\u00fcnlerin g\u00f6z ard\u0131 edilemeyecek bir maliyet fakt\u00f6r\u00fc oldu\u011funu g\u00f6stermi\u015ftir. A\u015fa\u011f\u0131daki b\u00f6l\u00fcm, Amazon&#8217;un \u00e7\u00f6z\u00fcm\u00fcn\u00fcn bu sorunu nas\u0131l ele almaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 a\u00e7\u0131klamaktad\u0131r. \u015eeffafl\u0131k Program\u0131&#8217;n\u0131n ne oldu\u011fu ve nas\u0131l kullan\u0131ld\u0131\u011f\u0131 a\u015fa\u011f\u0131da daha ayr\u0131nt\u0131l\u0131 olarak a\u00e7\u0131klanacakt\u0131r.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-610554-identifier\"><strong>Amazon&#8217;un \u00dcr\u00fcn Korsanl\u0131\u011f\u0131 ve Sahte \u00dcr\u00fcnlere Yan\u0131t\u0131<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-369102-identifier\">Amazon&#8217;daki \u015eeffafl\u0131k Program\u0131 kimler i\u00e7in uygundur? Program, marka korumas\u0131 ile ilgili oldu\u011fundan, esasen Amazon&#8217;da tescilli markalar\u0131 olan \u015firketleri desteklemek amac\u0131yla tasarlanm\u0131\u015ft\u0131r (Amazon Marka Kayd\u0131). Herhangi bir \u00fcretici veya marka sahibi, \u00fcr\u00fcn korsanl\u0131\u011f\u0131ndan etkilenebilir. Bir \u015firketin sahte \u00fcr\u00fcnlerden ne \u00f6l\u00e7\u00fcde etkilendi\u011fini de\u011ferlendirmek zordur. Ve daha da \u00f6nemlisi, \u00e7o\u011fu \u015firket, \u00fcr\u00fcn korsanl\u0131\u011f\u0131n\u0131n ne kadar yayg\u0131n oldu\u011funun fark\u0131nda de\u011fildir. B\u00fcy\u00fck \u015firketlerin yaln\u0131zca \u00fcr\u00fcn korsanl\u0131\u011f\u0131 ile ilgilenen kendi departmanlar\u0131 vard\u0131r. Ancak daha k\u00fc\u00e7\u00fck \u015firketler i\u00e7in b\u00f6yle b\u00fcy\u00fck bir \u00e7aba ekonomik de\u011fildir ve bu nedenle m\u00fcmk\u00fcn de\u011fildir. Kendi hukuk departman\u0131 olmayan ancak Amazon&#8217;da kendi markalar\u0131n\u0131 tescil ettiren \u015firketler i\u00e7in, \u015eeffafl\u0131k Program\u0131 sahte \u00fcr\u00fcnlere kar\u015f\u0131 harekete ge\u00e7mekte b\u00fcy\u00fck bir yard\u0131m sa\u011flamaktad\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-753878-identifier\">Mali zarar\u0131n yan\u0131 s\u0131ra, s\u00f6z konusu \u00fcr\u00fcne yanl\u0131\u015f de\u011ferlendirmeler ve yorumlar verilmektedir. Sonu\u00e7 olarak, \u00fcr\u00fcnler sahte \u00fcr\u00fcnler de\u011ferlendirilmi\u015f olmas\u0131na ra\u011fmen olumsuz bir de\u011ferlendirme al\u0131r. Ancak bu, m\u00fc\u015fteriye belli de\u011fildir.<\/p><p class=\"theme-wp-block gb-responsive-767170-identifier\">Amazon \u015eeffafl\u0131k Program\u0131 \u015fu anda (2025) a\u015fa\u011f\u0131daki \u00fclkelerde mevcuttur:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-947595-identifier\"><li class=\"theme-wp-block gb-responsive-416214-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Amerika Birle\u015fik Devletleri<\/li><li class=\"theme-wp-block gb-responsive-756454-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kanada<\/li><li class=\"theme-wp-block gb-responsive-950062-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Almanya<\/li><li class=\"theme-wp-block gb-responsive-817452-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Fransa<\/li><li class=\"theme-wp-block gb-responsive-691576-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u0130talya<\/li><li class=\"theme-wp-block gb-responsive-121395-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u0130spanya<\/li><li class=\"theme-wp-block gb-responsive-944772-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Avustralya<\/li><li class=\"theme-wp-block gb-responsive-986915-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Japonya<\/li><li class=\"theme-wp-block gb-responsive-916349-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Hindistan<\/li><li class=\"theme-wp-block gb-responsive-834568-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Birle\u015fik Krall\u0131k<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-193174-identifier\">Program\u0131n mevcut oldu\u011fu \u00fclkelerden yaln\u0131zca m\u00fc\u015fteriler bunu kullanabilir.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-110113-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-hijacking\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140438\/a-hijacking-amazon-prime-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"a hijacking amazon prime\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-hijacking\/\">Amazon Hijacking: How to Protect Your Business<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Amazon&#8217;\u0131n, sat\u0131c\u0131lar\u0131n E-ticaret a\u00e7\u0131s\u0131ndan bir\u00e7ok f\u0131rsattan yararlanmas\u0131na olanak tan\u0131yan b\u00fcy\u00fck ve s\u00fcrekli de\u011fi\u015fen bir pazar yeri oldu\u011fu s\u00f6ylenmeden ge\u00e7ilemez. Ancak herkes kurallara uymuyor. Burada liste ka\u00e7\u0131rman\u0131n ne oldu\u011funu ve buna kar\u015f\u0131 nas\u0131l kendinizi savunabilece\u011finizi \u00f6\u011frenin. Avukat David Miller ile olan webinar\u0131m\u0131z dahil!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-361471-identifier\"><strong>Amazon&#8217;dan \u015eeffafl\u0131k QR Kodu &#8211; Onay M\u00fchr\u00fc Nas\u0131l G\u00f6r\u00fcn\u00fcyor?<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-870606-identifier\">Amazon&#8217;\u0131n FBA sat\u0131c\u0131lar\u0131na sundu\u011fu \u00e7\u00f6z\u00fcm bir m\u00fch\u00fcrd\u00fcr. Bu m\u00fch\u00fcr, \u00fcreticiye veya marka sahibine verilir. M\u00fch\u00fcr, bir ASIN&#8217;e atan\u0131r. Bu m\u00fch\u00fcr\u00fcn \u00f6zel \u00f6zelli\u011fi, her birinin kendine ait bireysel bir QR koduna sahip olmas\u0131d\u0131r. Yani, her \u00fcr\u00fcn\u00fcn kendine ait bir kimli\u011fi vard\u0131r. Bir m\u00fch\u00fcr\u00fc kopyalamak bu nedenle m\u00fcmk\u00fcn de\u011fildir, \u00e7\u00fcnk\u00fc sistem bunun kopyaland\u0131\u011f\u0131n\u0131 tan\u0131yacakt\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-914394-identifier\">\u015eeffafl\u0131k i\u00e7in onaylanan her \u00fcr\u00fcn, \u00fczerinde bir QR kodu bulunan kendi etiketine sahip olmal\u0131d\u0131r. QR kodu, her \u00fcr\u00fcn biriminin d\u0131\u015f ambalaj\u0131nda belirgin bir \u015fekilde yer almal\u0131d\u0131r. QR koduna ayr\u0131ca \u015eeffafl\u0131k 2D barkodu denir. QR kodu etiketi, \u00f6zel bir \u015eeffafl\u0131k (T sembol\u00fc) ile tan\u0131nabilir ve sat\u0131c\u0131 \u00fc\u00e7 etiket tasar\u0131m\u0131ndan birini se\u00e7ebilir. Etiketler biraz farkl\u0131d\u0131r. Ancak, t\u00fcm etiketlerde tekrarlayan bir desen vard\u0131r. QR kodu, T sembol\u00fcn\u00fcn arkas\u0131nda yer al\u0131r. \u015eeffafl\u0131k sembol\u00fc genellikle mavi tonundad\u0131r. Varsay\u0131lan olarak, kare QR kodu siyah ve beyaz olarak bas\u0131l\u0131r. QR kodu etiketleri a\u015fa\u011f\u0131da etiketler olarak adland\u0131r\u0131lacakt\u0131r. Bu, Amazon&#8217;un etiketler i\u00e7in kulland\u0131\u011f\u0131 mevcut isimdir.<\/p><p class=\"theme-wp-block gb-responsive-771286-identifier\">QR kodlar\u0131 (etiketler) farkl\u0131 boyutlarda mevcuttur:<\/p><p class=\"theme-wp-block gb-responsive-696832-identifier\">&#8211; Etiket 1 &#8211; boyut: 2,8 x 2,8 cm<\/p><p class=\"theme-wp-block gb-responsive-199363-identifier\">&#8211; Etiket 2 &#8211; boyut: 4,5 x 2 cm<\/p><p class=\"theme-wp-block gb-responsive-653216-identifier\">&#8211; Etiket 3 &#8211; boyut: 3,5 x 3,5 cm<\/p><p class=\"theme-wp-block gb-responsive-345638-identifier\">\u015eeffafl\u0131k Kodu, ya AZ veya ZA ile ba\u015flayan 26 haneli alfan\u00fcmerik bir de\u011ferdir (AZ\/ZA \u00f6n eki onur verici ile iki nokta \u00fcst \u00fcste ile ayr\u0131ld\u0131\u011f\u0131ndan toplamda 29 hanelidir) ya da 38 haneli SGTIN&#8217;dir. (<a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G202008510?language=de_DE&amp;ref=efph_G202008510_cont_G201100910\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kaynak<\/a>)<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-412867-identifier\"><strong>\u015eeffafl\u0131k Etiketleri &#8211; Amazon Marka Korumas\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-791649-identifier\">Etiketler <a href=\"https:\/\/www.finelinetech.com\/transparency-by-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fineline Tech<\/a>&#8216;den sipari\u015f edilebilir. Gelecekte, \u015eeffafl\u0131k sembol\u00fc, e\u011fer bir \u015eeffafl\u0131k \u00fcr\u00fcn\u00fc ise Amazon \u00e7evrimi\u00e7i ma\u011fazas\u0131nda da g\u00f6r\u00fcnt\u00fclenecektir. O zaman, Amazon platformunda \u00fcr\u00fcn\u00fcn orijinal olup olmad\u0131\u011f\u0131n\u0131 do\u011frudan g\u00f6rmek m\u00fcmk\u00fcn olacakt\u0131r. \u201c\u015eeffafl\u0131k taraf\u0131ndan Do\u011frulanm\u0131\u015ft\u0131r\u201d metni ile T sembol\u00fc g\u00f6r\u00fcnt\u00fclenecektir. \u00dcr\u00fcn hakk\u0131nda daha fazla bilgi \u201cDaha fazla bilgi edinin\u201d arac\u0131l\u0131\u011f\u0131yla sunulmaktad\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-224445-identifier\">Etiketler \u00e7e\u015fitli yollarla edinilebilir. Bir yandan, ilgili say\u0131da etiket bir hizmet sa\u011flay\u0131c\u0131s\u0131ndan sipari\u015f edilebilir ve bu etiketler ard\u0131ndan \u00e7\u0131kartma olarak g\u00f6nderilir. Di\u011fer bir se\u00e7enek ise etiketleri kendiniz basmakt\u0131r. Bu ama\u00e7la, Amazon veya hizmet sa\u011flay\u0131c\u0131s\u0131ndan, etiket \u00fczerinde ilgili T sembol\u00fcne sahip yap\u0131\u015fkan etiket sayfalar\u0131 sipari\u015f edilebilir. QR kodu daha sonra sayfalar\u0131n kendisine gerekti\u011fi gibi bas\u0131l\u0131r. Her QR kodu bireysel oldu\u011fundan, burada da g\u00fcvenlik daha da garanti alt\u0131na al\u0131nmaktad\u0131r.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-541810-identifier\"><strong>Amazon FBA G\u00f6nderimi &#8211; Her Bir \u00dcr\u00fcn Nas\u0131l Ger\u00e7eklik Kontrol\u00fcnden Ge\u00e7er<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-618175-identifier\">Her \u00fcr\u00fcn, ister Amazon&#8217;da ister kendi \u00e7evrimi\u00e7i ma\u011fazas\u0131nda sat\u0131ls\u0131n, bu etikete ihtiya\u00e7 duyar. Bu \u015fekilde, sat\u0131\u015f s\u00fcreci boyunca orijinal bir \u00fcr\u00fcn oldu\u011fu garanti alt\u0131na al\u0131nabilir. Teslimatlar i\u00e7in Amazon, \u00fcr\u00fcn\u00fc tarar ve bunun bir \u015eeffafl\u0131k \u00fcr\u00fcn\u00fc olup olmad\u0131\u011f\u0131n\u0131 kontrol eder. Amazon, \u00fcr\u00fcn\u00fc g\u00f6nderdi\u011finde, her \u015eeffafl\u0131k Kodu taran\u0131r ve ger\u00e7eklik kontrol\u00fcnden ge\u00e7irilir. Hem Amazon \u00fcr\u00fcnleri hem de sat\u0131\u015f ortaklar\u0131ndan gelen \u00fcr\u00fcnler taran\u0131r ve kontrol edilir. Amazon, g\u00f6nderim s\u00fcrecinde t\u00fcm \u00fcr\u00fcnleri otomatik olarak kontrol etti\u011finden, y\u00fcksek bir g\u00fcvenlik seviyesi sa\u011flan\u0131r. Amazon&#8217;un yan\u0131 s\u0131ra, g\u00f6nderimi kendileri ger\u00e7ekle\u015ftiren sat\u0131c\u0131lar i\u00e7in de bir kontrol vard\u0131r. Bu durumda, Amazon rastgele bir kontrol sa\u011flar. Bu \u015fekilde, ek \u00fcr\u00fcnler Amazon taraf\u0131ndan kontrol edilebilir ve bu t\u00fcm sat\u0131c\u0131larda yap\u0131labilir. Ancak, t\u00fcm sat\u0131c\u0131larda tam bir kontrol m\u00fcmk\u00fcn de\u011fildir, \u00e7\u00fcnk\u00fc \u00e7ok fazla \u00fcr\u00fcn ve sat\u0131c\u0131 vard\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-15619-identifier\">Amazon&#8217;da sahte \u00fcr\u00fcnler bulunursa, bunlar ayr\u0131l\u0131r ve ayr\u0131 bir \u015fekilde i\u015flenir. Bulunan \u00fcr\u00fcn yeniden incelenir. E\u011fer \u00fcr\u00fcn sahte bir \u00fcr\u00fcnse, Amazon taraf\u0131ndan el konulacak ve daha sonra imha edilecektir. Bir sahte \u00fcr\u00fcn bulundu\u011funda, \u00fcr\u00fcn\u00fcn Amazon sat\u0131c\u0131s\u0131ndaki listelemesi, sahte \u00fcr\u00fcnlerin gelecekteki dola\u015f\u0131m\u0131n\u0131 \u00f6nlemek i\u00e7in engellenecektir. Bu durum birden fazla kez olursa, Amazon sat\u0131c\u0131s\u0131na uyar\u0131 verilecek ve Amazon taraf\u0131ndan ceza uygulanacakt\u0131r. Bu, t\u00fcm Amazon Sat\u0131c\u0131 hesab\u0131n\u0131n engellenmesine yol a\u00e7abilir.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-279686-identifier layout-ba\">\n\n\t\t<div class=\"text-banner-cta text-banner-ba-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tB\u00fcy\u00fcme potansiyelinizi ke\u015ffedin\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tSell at a profit? Maintain your profitability with SELLERLOGIC Business Analytics for Amazon. Test it now for 14 days.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/tr\/business-analytics-tool-amazon\" target=\"_blank\" rel=\"noreferrer noopener\">\n\t\t\t\tDaha fazla bilgi edinin\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-363652-identifier\"><strong>Marka Pazarlamas\u0131 &#8211; Amazon M\u00fc\u015fterileri \u00dcr\u00fcnlerinizi Kendileri Kontrol Edebilir ve Bilgi Alabilir<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-749969-identifier\">Amazon ve kendileri g\u00f6nderim yapan sat\u0131c\u0131lar\u0131n yan\u0131 s\u0131ra, m\u00fc\u015fteriler de bunun orijinal bir \u00fcr\u00fcn olup olmad\u0131\u011f\u0131n\u0131 \u00f6\u011frenebilir. Bu, al\u0131c\u0131lara onay m\u00fch\u00fcr\u00fcn\u00fc kendileri kontrol etme ve bunun ger\u00e7ek bir \u00fcr\u00fcn oldu\u011funu garanti etme f\u0131rsat\u0131 verir. M\u00fc\u015fterilerin, Apple&#8217;\u0131n iOS&#8217;u i\u00e7in App Store&#8217;dan veya Android i\u00e7in Google Playstore&#8217;dan \u015eeffafl\u0131k Uygulamas\u0131n\u0131 indirmesi gerekmektedir. Uygulama ile QR kodu taranabilir ve taranan etiketin kontrol\u00fc yap\u0131l\u0131r. Kontrol sonras\u0131nda, m\u00fc\u015fteri orijinal bir \u00fcr\u00fcn i\u00e7in ye\u015fil bir onay i\u015fareti al\u0131r. Bu, m\u00fc\u015fteriye bunun sahte bir \u00fcr\u00fcn olmad\u0131\u011f\u0131n\u0131 bildirir. Sahte bir \u00fcr\u00fcn durumunda, k\u0131rm\u0131z\u0131 bir \u00e7arp\u0131 g\u00f6r\u00fcnt\u00fclenir. O zaman m\u00fc\u015fteri bunun orijinal bir \u00fcr\u00fcn olmad\u0131\u011f\u0131n\u0131 varsayabilir. Daha sonra Amazon&#8217;u bilgilendirme ve \u00fcr\u00fcn\u00fc iade etme se\u00e7ene\u011fine sahiptir.<\/p><p class=\"theme-wp-block gb-responsive-581751-identifier\">Sahte \u00fcr\u00fcnleri \u00f6nleme a\u00e7\u0131s\u0131ndan, m\u00fc\u015fterilere kendi markas\u0131 hakk\u0131nda bilgi iletme olana\u011f\u0131 da bulunmaktad\u0131r. Bu s\u00f6zde &#8220;marka pazarlamas\u0131&#8221;, markan\u0131n daha iyi tan\u0131nmas\u0131na yard\u0131mc\u0131 olur. QR kodu tarand\u0131ktan sonra, \u00fcr\u00fcn veya marka hakk\u0131nda daha fazla bilgi g\u00f6r\u00fcnt\u00fclenebilir. Burada \u00fcr\u00fcnle ilgili \u00e7e\u015fitli detaylar d\u00fc\u015f\u00fcn\u00fclebilir. \u00d6rne\u011fin, \u00fcr\u00fcn hakk\u0131nda genel bilgiler sa\u011flanabilir. Bu, i\u00e7erikler, malzemeler veya alerjenler olabilir. \u00dcr\u00fcn hakk\u0131nda genel bilgilerin yan\u0131 s\u0131ra, bireysel makale hakk\u0131nda bilgiler de saklanabilir. \u00dcretim yeri veya \u00fcretim tarihi d\u00fc\u015f\u00fcn\u00fclebilir.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-516877-identifier\"><strong>Amazon \u015eeffafl\u0131k Maliyetleri &#8211; \u00c7aba De\u011fiyor Mu?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-328504-identifier\">Saf finansal maliyetlerin yan\u0131 s\u0131ra, Amazon \u015eeffafl\u0131k Program\u0131 i\u00e7in gereken zaman da \u00f6nemli bir fakt\u00f6rd\u00fcr. Finansal maliyetler bir etiket \u00fczerinden hesaplanabildi\u011finden, \u00e7aban\u0131n tahmin edilmesi olduk\u00e7a kolayd\u0131r. Ancak, ger\u00e7ekle\u015ftirilmesi gereken gerekli ad\u0131mlar ve bunun sonucunda ortaya \u00e7\u0131kan k\u0131s\u0131tlamalar durumu farkl\u0131d\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-923121-identifier\">Sistemin \u00e7al\u0131\u015fabilmesi i\u00e7in birka\u00e7 ad\u0131m gereklidir ve bunlar dikkate al\u0131nmal\u0131d\u0131r. Bir \u00fcr\u00fcn i\u00e7in bir m\u00fch\u00fcr olu\u015fturulmu\u015fsa, yaln\u0131zca m\u00fch\u00fcrl\u00fc \u00fcr\u00fcnler kabul edilecektir. B\u00f6ylece, bu noktadan itibaren bir m\u00fch\u00fcr her zaman gereklidir. Etiket (m\u00fch\u00fcr), \u00fcr\u00fcn\u00fcn d\u0131\u015f k\u0131sm\u0131na, net bir \u015fekilde g\u00f6r\u00fcn\u00fcr \u015fekilde yerle\u015ftirilmelidir. ASIN barkodu ile ayn\u0131 tarafta olmal\u0131d\u0131r. Otomatik Amazon s\u00fcrecinde, \u00fcr\u00fcn barkodu (ASIN) otomatik olarak taran\u0131r ve \u00fcr\u00fcn\u00fcn ger\u00e7ekli\u011fi kontrol edilir. E\u011fer bir polietilen torba veya ambalaj kullan\u0131l\u0131yorsa, etiket ambalaj\u0131n d\u0131\u015f k\u0131sm\u0131na yerle\u015ftirilmelidir.<\/p><p class=\"theme-wp-block gb-responsive-46139-identifier\">Polietilen torba olmadan ve \u015feffafl\u0131k kodu olmadan iadelerde, \u00fcr\u00fcn art\u0131k FBA deposuna ayr\u0131\u015ft\u0131r\u0131lamaz. \u00dcr\u00fcn daha sonra sat\u0131c\u0131ya geri g\u00f6nderilecektir. Sat\u0131c\u0131, \u00fcr\u00fcn\u00fc yeniden paketlemeli ve yeni bir etiket uygulamal\u0131d\u0131r. Ard\u0131ndan \u00fcr\u00fcn, Amazon FBA deposuna geri g\u00f6nderilebilir. Daha \u00f6nce belirtildi\u011fi gibi, t\u00fcm \u00fcr\u00fcnlerin sat\u0131\u015f kanal\u0131 ne olursa olsun bir \u015eeffafl\u0131k Etiketi olmal\u0131d\u0131r. Bu durumda \u201ct\u00fcm sat\u0131\u015f kanallar\u0131\u201d, <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/selling-with-amazon-fba\/\">Amazon FBA<\/a> d\u0131\u015f\u0131ndaki, Amazon sat\u0131\u015flar\u0131nda kendi g\u00f6nderimi, kendi \u00e7evrimi\u00e7i ma\u011fazas\u0131 veya ba\u015fka bir platformu ifade eder. Saf finansal maliyetler etiket ba\u015f\u0131na yakla\u015f\u0131k 1-5 senttir.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-669566-identifier\"><strong>Sonu\u00e7<\/strong> \u2013 Amazon \u015eeffafl\u0131k Program\u0131 \u0130ncelemesi<\/h2><p class=\"theme-wp-block gb-responsive-124266-identifier\">Amazon \u015eeffafl\u0131k, sahte \u00fcr\u00fcnlere kar\u015f\u0131 \u00f6nemli bir koruma sunar. Sahte \u00fcr\u00fcnler, Amazon taraf\u0131ndan otomatik olarak tespit edilir ve sat\u0131\u015f s\u00fcrecinden \u00e7\u0131kar\u0131l\u0131r. Sahte \u00fcr\u00fcnleri dola\u015f\u0131ma sokan Amazon sat\u0131c\u0131lar\u0131n\u0131n listelemeleri engellenir ve tekrar\u0131nda Amazon&#8217;da hesap engeli uygulan\u0131r. Sahte bir \u00fcr\u00fcne dayanan olumsuz \u00fcr\u00fcn yorumlar\u0131 gelecekte \u00f6nlenecektir. Ayr\u0131ca, marka pazarlamas\u0131 \u00f6nemli bir noktad\u0131r. \u015eeffafl\u0131k Etiketine sahip bir \u00fcr\u00fcn, daha y\u00fcksek kaliteli g\u00f6r\u00fcn\u00fcr ve m\u00fc\u015fteriyle daha fazla g\u00fcven olu\u015fturur. Ayr\u0131ca, \u015eeffafl\u0131k Etiketi hakk\u0131nda \u00fcr\u00fcn bilgileri de bulunmaktad\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-532133-identifier\">Di\u011fer yandan, burada daha fazla \u00e7aba gereklidir. Finansal maliyetlerin yan\u0131 s\u0131ra, t\u00fcm makalelere etiketler de yap\u0131\u015ft\u0131r\u0131lmal\u0131d\u0131r. Ambalaj\u0131 a\u00e7\u0131lm\u0131\u015f iadeler, \u00fcretici taraf\u0131ndan yeniden paketlenmelidir. \u0130lgili \u00fcr\u00fcnler i\u00e7in her zaman yeni etiketler gereklidir. Bu ad\u0131m at\u0131ld\u0131ktan sonra, Amazon&#8217;un geri d\u00f6nmesi i\u00e7in bir d\u00fczenleme yoktur.<\/p><p class=\"theme-wp-block gb-responsive-740850-identifier\">\u00c7aba ve fayday\u0131 birbirine kar\u015f\u0131 tartmak gereklidir. Sahte \u00fcr\u00fcnlerin dola\u015f\u0131mda olup olmad\u0131\u011f\u0131n\u0131 ve bunlar\u0131n i\u015finize \u00f6nemli bir etkisi olup olmad\u0131\u011f\u0131n\u0131 de\u011ferlendirmek \u00f6nemlidir. Ayr\u0131ca, marka pazarlaman\u0131n \u00f6nemli bir fakt\u00f6r olup olmad\u0131\u011f\u0131n\u0131 kontrol etmek gereklidir. Gelecekte \u00fcr\u00fcnlerde \u015eeffafl\u0131k logosu sergilendi\u011finde, bu sat\u0131\u015flar\u0131 art\u0131r\u0131c\u0131 bir etki yaratabilir. Bu avantajlar, artan \u00e7aba ile dengelenmelidir. <br>Size memnuniyetle dan\u0131\u015fmanl\u0131k yap\u0131yoruz. Bizimle ileti\u015fime ge\u00e7in: <a href=\"https:\/\/www.nolte-digital.de\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">www.Nolte-digital.de<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-780289-identifier\">FAQs<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1736444789984\"><strong class=\"schema-faq-question\"><strong>Amazon \u015eeffafl\u0131k Program\u0131 nedir?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon \u015eeffafl\u0131k Program\u0131, sahtecili\u011fi \u00f6nlemek ve \u00fcr\u00fcn otantikli\u011fini sa\u011flamak i\u00e7in tasarlanm\u0131\u015f bir \u00fcr\u00fcn seri numaraland\u0131rma hizmetidir. Her bir \u00fcr\u00fcnde benzersiz, taranabilir kodlar kullanarak, m\u00fc\u015fterilerin ger\u00e7ek \u00fcr\u00fcnler ald\u0131klar\u0131n\u0131 do\u011frulamalar\u0131na olanak tan\u0131r. Bu program, marka b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fc korumaya yard\u0131mc\u0131 olur, m\u00fc\u015fteri g\u00fcvenini art\u0131r\u0131r ve tedarik zinciri hakk\u0131nda de\u011ferli bilgiler sa\u011flar.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1736444808496\"><strong class=\"schema-faq-question\"><strong>Amazon \u015eeffafl\u0131k Program\u0131&#8217;na nas\u0131l kat\u0131l\u0131r\u0131m?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon \u015eeffafl\u0131k Program\u0131&#8217;na kat\u0131lmak i\u00e7in, \u00f6ncelikle markan\u0131z\u0131 Amazon&#8217;un Marka Kayd\u0131 arac\u0131l\u0131\u011f\u0131yla kaydettirin. Kay\u0131t olduktan sonra, Amazon Sat\u0131c\u0131 veya Tedarik\u00e7i Merkezi \u00fczerinden bir ba\u015fvuru g\u00f6nderin. Onayland\u0131ktan sonra, \u00fcr\u00fcnleriniz i\u00e7in benzersiz \u015eeffafl\u0131k kodlar\u0131 alacaks\u0131n\u0131z. Bu kodlar\u0131, \u00fcr\u00fcnlerinizi g\u00f6ndermeden ve satmadan \u00f6nce ambalaj\u0131n\u0131za uygulay\u0131n. Bu, \u00fcr\u00fcnlerinizin taranmas\u0131n\u0131 ve otantikli\u011finin do\u011frulanmas\u0131n\u0131 sa\u011flar, markan\u0131z\u0131 korur ve m\u00fc\u015fteri g\u00fcvenini art\u0131r\u0131r.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1736445098831\"><strong class=\"schema-faq-question\"><strong>Sat\u0131c\u0131 olarak \u015eeffafl\u0131k Amazon Program\u0131&#8217;na kat\u0131lman\u0131n faydalar\u0131 nelerdir?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon&#8217;un \u015eeffafl\u0131k Program\u0131&#8217;na kat\u0131lmak, sat\u0131c\u0131lar i\u00e7in benzersiz kodlar arac\u0131l\u0131\u011f\u0131yla marka b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fc koruyarak, do\u011frulanm\u0131\u015f otantiklik ile m\u00fc\u015fteri g\u00fcvenini art\u0131rarak ve rekabet avantaj\u0131 sa\u011flayarak fayda sa\u011flar. Sat\u0131c\u0131lar, ayr\u0131nt\u0131l\u0131 tedarik zinciri bilgilerine eri\u015fim kazan\u0131r ve Amazon&#8217;un platformu ile sorunsuz bir entegrasyonun tad\u0131n\u0131 \u00e7\u0131kar\u0131r. Bu, m\u00fc\u015fteri memnuniyetinin ve sadakatinin artmas\u0131na yol a\u00e7ar, genel sat\u0131\u015flar\u0131 art\u0131r\u0131r.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1736445117089\"><strong class=\"schema-faq-question\"><strong>Amazon \u015eeffafl\u0131k Program\u0131 bana ne kadara mal olacak?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon \u015eeffafl\u0131k Program\u0131&#8217;n\u0131n maliyeti, ihtiya\u00e7 duydu\u011funuz kodlar\u0131n hacmine ba\u011fl\u0131 olarak de\u011fi\u015fir. Genel olarak, \u00f6l\u00e7e\u011fe ba\u011fl\u0131 olarak kod ba\u015f\u0131na 0,01 $ ile 0,05 $ aras\u0131nda de\u011fi\u015fmektedir. Belirli hizmetler veya daha y\u00fcksek hacimler i\u00e7in ek \u00fccretler uygulanabilir, bu nedenle ihtiya\u00e7lar\u0131n\u0131za uygun kesin bir fiyat teklifi almak i\u00e7in Amazon ile do\u011frudan ileti\u015fime ge\u00e7meniz \u00f6nerilir.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-427294-identifier has-small-font-size\">G\u00f6r\u00fcnt\u00fc kredileri s\u0131ras\u0131yla: \u00a9 jdrv &#8211; stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>A\u00e7\u0131k Vizyon \u2013 Amazon \u015eeffafl\u0131k Program\u0131 Neden Vard\u0131r Bir OECD raporu birka\u00e7 y\u0131l \u00f6nce k\u00fcresel ticaretteki sahte ve korsan \u00fcr\u00fcnlerin miktar\u0131n\u0131 analiz ediyor ve 2016 y\u0131l\u0131nda 509 milyar USD (d\u00fcnya ticaretinin %3.3&#8217;\u00fc) hacminde bir tahminde bulunuyor, bu da 2013&#8217;te %2.5&#8217;tan art\u0131\u015f g\u00f6stermektedir. RCP&#8217;ye \u00f6nemli riskler vurgulanmakta, \u00c7in ve Hong Kong ana kaynaklar olarak belirtilmekte ve<\/p>\n","protected":false},"author":3,"featured_media":77970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[588,594],"tags":[],"class_list":["post-105822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazonda-satis-yapmak","category-ipuclari-ve-puef-noktalari"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon \u015eeffafl\u0131k Program\u0131: Amazon&#039;un \u00dcr\u00fcn Korsanl\u0131\u011f\u0131 ile Nas\u0131l M\u00fccadele Etti\u011fi<\/title>\n<meta name=\"description\" content=\"Amazon \u015eeffafl\u0131k Program\u0131: \u00dcr\u00fcn korsanl\u0131\u011f\u0131na kar\u015f\u0131 kendinizi koruma maliyeti ve s\u00fcreci. 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-seffaflik-programi-2025-amazon-urun-korsanligi-ile-nasil-mucadele-ediyor\/#faq-question-1736444789984\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-seffaflik-programi-2025-amazon-urun-korsanligi-ile-nasil-mucadele-ediyor\/#faq-question-1736444789984\",\"name\":\"Amazon \u015eeffafl\u0131k Program\u0131 nedir?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Amazon \u015eeffafl\u0131k Program\u0131, sahtecili\u011fi \u00f6nlemek ve \u00fcr\u00fcn otantikli\u011fini sa\u011flamak i\u00e7in tasarlanm\u0131\u015f bir \u00fcr\u00fcn seri numaraland\u0131rma hizmetidir. Her bir \u00fcr\u00fcnde benzersiz, taranabilir kodlar kullanarak, m\u00fc\u015fterilerin ger\u00e7ek \u00fcr\u00fcnler ald\u0131klar\u0131n\u0131 do\u011frulamalar\u0131na olanak tan\u0131r. Bu program, marka b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fc korumaya yard\u0131mc\u0131 olur, m\u00fc\u015fteri g\u00fcvenini art\u0131r\u0131r ve tedarik zinciri hakk\u0131nda de\u011ferli bilgiler sa\u011flar.\",\"inLanguage\":\"tr-TR\"},\"inLanguage\":\"tr-TR\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-seffaflik-programi-2025-amazon-urun-korsanligi-ile-nasil-mucadele-ediyor\/#faq-question-1736444808496\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-seffaflik-programi-2025-amazon-urun-korsanligi-ile-nasil-mucadele-ediyor\/#faq-question-1736444808496\",\"name\":\"Amazon \u015eeffafl\u0131k Program\u0131'na nas\u0131l kat\u0131l\u0131r\u0131m?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Amazon \u015eeffafl\u0131k Program\u0131'na kat\u0131lmak i\u00e7in, \u00f6ncelikle markan\u0131z\u0131 Amazon'un Marka Kayd\u0131 arac\u0131l\u0131\u011f\u0131yla kaydettirin. Kay\u0131t olduktan sonra, Amazon Sat\u0131c\u0131 veya Tedarik\u00e7i Merkezi \u00fczerinden bir ba\u015fvuru g\u00f6nderin. Onayland\u0131ktan sonra, \u00fcr\u00fcnleriniz i\u00e7in benzersiz \u015eeffafl\u0131k kodlar\u0131 alacaks\u0131n\u0131z. Bu kodlar\u0131, \u00fcr\u00fcnlerinizi g\u00f6ndermeden ve satmadan \u00f6nce ambalaj\u0131n\u0131za uygulay\u0131n. Bu, \u00fcr\u00fcnlerinizin taranmas\u0131n\u0131 ve otantikli\u011finin do\u011frulanmas\u0131n\u0131 sa\u011flar, markan\u0131z\u0131 korur ve m\u00fc\u015fteri g\u00fcvenini art\u0131r\u0131r.\",\"inLanguage\":\"tr-TR\"},\"inLanguage\":\"tr-TR\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-seffaflik-programi-2025-amazon-urun-korsanligi-ile-nasil-mucadele-ediyor\/#faq-question-1736445098831\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-seffaflik-programi-2025-amazon-urun-korsanligi-ile-nasil-mucadele-ediyor\/#faq-question-1736445098831\",\"name\":\"Sat\u0131c\u0131 olarak \u015eeffafl\u0131k Amazon Program\u0131'na kat\u0131lman\u0131n faydalar\u0131 nelerdir?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Amazon'un \u015eeffafl\u0131k Program\u0131'na kat\u0131lmak, sat\u0131c\u0131lar i\u00e7in benzersiz kodlar arac\u0131l\u0131\u011f\u0131yla marka b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fc koruyarak, do\u011frulanm\u0131\u015f otantiklik ile m\u00fc\u015fteri g\u00fcvenini art\u0131rarak ve rekabet avantaj\u0131 sa\u011flayarak fayda sa\u011flar. Sat\u0131c\u0131lar, ayr\u0131nt\u0131l\u0131 tedarik zinciri bilgilerine eri\u015fim kazan\u0131r ve Amazon'un platformu ile sorunsuz bir entegrasyonun tad\u0131n\u0131 \u00e7\u0131kar\u0131r. 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Bu, m\u00fc\u015fteri memnuniyetinin ve sadakatinin artmas\u0131na yol a\u00e7ar, genel sat\u0131\u015flar\u0131 art\u0131r\u0131r.","inLanguage":"tr-TR"},"inLanguage":"tr-TR"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-seffaflik-programi-2025-amazon-urun-korsanligi-ile-nasil-mucadele-ediyor\/#faq-question-1736445117089","position":4,"url":"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-seffaflik-programi-2025-amazon-urun-korsanligi-ile-nasil-mucadele-ediyor\/#faq-question-1736445117089","name":"Amazon \u015eeffafl\u0131k Program\u0131 bana ne kadara mal olacak?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon \u015eeffafl\u0131k Program\u0131'n\u0131n maliyeti, ihtiya\u00e7 duydu\u011funuz kodlar\u0131n hacmine ba\u011fl\u0131 olarak de\u011fi\u015fir. Genel olarak, \u00f6l\u00e7e\u011fe ba\u011fl\u0131 olarak kod ba\u015f\u0131na 0,01 $ ile 0,05 $ aras\u0131nda de\u011fi\u015fmektedir. 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