{"id":105861,"date":"2023-01-05T15:29:47","date_gmt":"2023-01-05T15:29:47","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/cross-product-repricing-ozel-etiket-saticilari-icin-sadece-bir-strateji\/"},"modified":"2023-01-05T15:29:47","modified_gmt":"2023-01-05T15:29:47","slug":"cross-product-repricing-ozel-etiket-saticilari-icin-sadece-bir-strateji","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/cross-product-repricing-ozel-etiket-saticilari-icin-sadece-bir-strateji\/","title":{"rendered":"Cross-Product Repricing \u2013 \u00d6zel Etiket Sat\u0131c\u0131lar\u0131 \u0130\u00e7in (Sadece) Bir Strateji"},"content":{"rendered":"

SELLERLOGIC her zaman Amazon sat\u0131c\u0131lar\u0131n\u0131n daha iyi ve daha ekonomik s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde sat\u0131\u015f yapmalar\u0131n\u0131 sa\u011flayan m\u00fckemmel \u00fcr\u00fcnler yaratmaya \u00e7al\u0131\u015fmaktad\u0131r. Yeni \u00fcr\u00fcnler olu\u015fturmak ve mevcut \u00fcr\u00fcnleri geli\u015ftirmek bu \u00e7abalar\u0131n merkezi bir par\u00e7as\u0131d\u0131r. Repricer’nin \u00e7apraz \u00fcr\u00fcn stratejisini i\u00e7erecek \u015fekilde geni\u015flemesi, her t\u00fcrl\u00fc sat\u0131c\u0131 i\u00e7in bir iyile\u015ftirmedir.<\/p>

\u00d6zellikle, genellikle yaln\u0131zca bir sat\u0131c\u0131 taraf\u0131ndan sunulan \u00f6zel etiket \u00fcr\u00fcnleri satarken, genellikle Buy Box otomatik olarak elinde tutulur ve bu nedenle bunun i\u00e7in sava\u015fmak zorunda kalmaz. Ancak, burada rekabet olmad\u0131\u011f\u0131 anlam\u0131na gelmez. Aksine, bu rekabet farkl\u0131 bir seviyede ger\u00e7ekle\u015fir \u2013 yani \u00fcr\u00fcn detay sayfas\u0131nda de\u011fil, arama sonu\u00e7lar\u0131 sayfas\u0131nda.<\/p>

T\u00fcm seviyelerde rekabet<\/h2>

\u0130\u015fte pratik bir \u00f6rnek: \u00d6zellikle y\u0131rt\u0131lmaya kar\u015f\u0131 dayan\u0131kl\u0131 spor \u00e7oraplar\u0131 \u00fcreten birisiniz ve bunlar\u0131 Amazon’da \u00f6zel etiket \u00fcr\u00fcn\u00fc olarak satmak istiyorsunuz. \u00c7oraplar\u0131 Amazon’a y\u00fckl\u00fcyorsunuz ve \u015fimdi onlar\u0131n raflar\u0131n\u0131zdan m\u00fc\u015fterilerin al\u0131\u015fveri\u015f sepetlerine u\u00e7mas\u0131n\u0131 bekliyorsunuz. Yeni \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fck elde edece\u011fine inan\u0131yorsunuz, \u00e7\u00fcnk\u00fc sonu\u00e7ta t\u00fcm ilgili gereksinimleri kar\u015f\u0131l\u0131yorsunuz: \u0130yi bir \u00fcr\u00fcn\u00fcn\u00fcz var, \u00fcr\u00fcn detay sayfas\u0131nda y\u00fcksek kaliteli foto\u011fraflar, iyi Amazon SEO<\/a> ve \u2013 en \u00f6nemlisi \u2013 Buy Box i\u00e7in rekabet yok, \u00e7\u00fcnk\u00fc \u00f6zel etiket arac\u0131l\u0131\u011f\u0131yla sat\u0131yorsunuz ve markal\u0131 \u00fcr\u00fcnler arac\u0131l\u0131\u011f\u0131yla de\u011fil.<\/p>

Birka\u00e7 g\u00fcn sonra sat\u0131\u015f rakamlar\u0131na bir g\u00f6z at\u0131yorsunuz ve sonu\u00e7lar\u0131n olduk\u00e7a hayal k\u0131r\u0131c\u0131 oldu\u011funu g\u00f6rmekten hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fruyorsunuz. Neden? Arama sonu\u00e7lar\u0131na h\u0131zl\u0131 bir bak\u0131\u015f, cevab\u0131 ortaya koyuyor. Amazon arama \u00e7ubu\u011funa “spor \u00e7oraplar\u0131” yazd\u0131\u011f\u0131n\u0131zda, \u00e7oraplar\u0131n\u0131z hi\u00e7 g\u00f6r\u00fcnm\u00fcyor, ancak rekabetin \u00e7oraplar\u0131 g\u00f6r\u00fcn\u00fcyor \u2013 benzer bir \u00fcr\u00fcn sunan di\u011fer \u00f6zel etiket sat\u0131c\u0131lar\u0131. Ayr\u0131ca, bu sat\u0131c\u0131lar listeleme fiyatlar\u0131n\u0131 %15 daha d\u00fc\u015f\u00fck belirlemi\u015fler. Bu, bu durumda kesinlikle belirleyici nokta.<\/p>\n\t

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\n\t\t\u015eimdi Repricer’nin performans\u0131n\u0131 kontrol edin!\t<\/p>\n\n

SELLERLOGIC Repricer<\/p><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t

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SELLERLOGIC Repricer’yi test etmek ister misiniz?<\/strong><\/p>

Kendinizi g\u00fcvenli bir demo ortam\u0131nda arac\u0131m\u0131zla ikna edin \u2013 hi\u00e7bir y\u00fck\u00fcml\u00fcl\u00fck olmadan ve \u00fccretsiz. Kaybedecek hi\u00e7bir \u015feyiniz yok! SELLERLOGIC Repricer’nin \u00f6zelliklerini ve i\u015flevlerini bir test ortam\u0131nda test edin \u2013 Amazon hesab\u0131n\u0131z\u0131 ba\u011flamadan.<\/p>

P.S.: Kay\u0131ttan sonra 14 g\u00fcnl\u00fck deneme s\u00fcresi hala sizin i\u00e7in mevcut!<\/p>

Demo’ya \u015fimdi ba\u015flay\u0131n<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n

Buy Box’n\u0131n \u00f6tesinde \u00fcr\u00fcn fiyat\u0131n\u0131n \u00f6nemi<\/h2>

D\u00fcnyan\u0131n en m\u00fc\u015fteri odakl\u0131 \u015firketlerinden biri olan Amazon, platformundaki \u00fcr\u00fcn fiyatlar\u0131n\u0131 m\u00fcmk\u00fcn oldu\u011funca rekabet\u00e7i tutmaya elbette \u00f6zen g\u00f6stermektedir. Bu, rekabet\u00e7i fiyatlarla sat\u0131\u015f yapan ve esnek fiyatland\u0131rmaya sahip sat\u0131c\u0131lar\u0131n platformda daha fazla g\u00f6r\u00fcn\u00fcrl\u00fckle \u00f6d\u00fcllendirilece\u011fi ve buna g\u00f6re daha y\u00fcksek bir s\u0131ralama alaca\u011f\u0131 anlam\u0131na gelir.<\/p>

Arama sonu\u00e7lar\u0131 sayfas\u0131nda fiyat, \u00fcr\u00fcn detay sayfas\u0131ndaki kadar b\u00fcy\u00fck bir rol oynamaktad\u0131r. G\u00f6rsel olarak, arama sonu\u00e7lar\u0131ndaki fiyatlar kas\u0131tl\u0131 olarak belirgin bir \u015fekilde g\u00f6sterilir ve m\u00fc\u015fterilerin listeyi okumadan \u00f6nce dikkatini \u00e7eker.<\/p>

\"Cross<\/figure>

\u00d6zetle: Amazon m\u00fc\u015fterilerinin sat\u0131n alma kararlar\u0131, \u00fcr\u00fcn fiyat\u0131ndan b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkilenmektedir. Elbette, \u00fcr\u00fcnleri i\u00e7in rekabetin olmamas\u0131 nedeniyle fiyatlar\u0131 tamamen istenen marj ve talebe g\u00f6re belirleyebilen bir veya iki sat\u0131c\u0131 olacakt\u0131r. Ancak, \u00e7o\u011fu fiyatlar\u0131n\u0131 rekabete g\u00f6re de belirlemektedir. Bu, \u00fcr\u00fcn fiyat\u0131n\u0131n cazip kalmas\u0131n\u0131 sa\u011flar, bu da sat\u0131\u015f rakamlar\u0131n\u0131 art\u0131r\u0131r ve dolay\u0131s\u0131yla Amazon aramas\u0131ndaki s\u0131ralamay\u0131 da y\u00fckseltir.<\/p>

Yukar\u0131daki \u00f6rnekte, birka\u00e7 etkili stratejiden biri, fiyat\u0131 zaten belirlenmi\u015f \u00fcr\u00fcnlerle e\u015fle\u015ftirmek, yani %15’lik bir fiyat indirimi yapmakt\u0131r. Ancak, bu yeterli de\u011fildir. Hepimiz Amazon’un d\u00fcnyan\u0131n en dinamik e-ticaret platformlar\u0131ndan biri oldu\u011funu biliyoruz ve bu, \u00fcr\u00fcnlerin fiyatland\u0131rmas\u0131na da yans\u0131maktad\u0131r. Bu nedenle, ba\u015far\u0131l\u0131 bir \u015fekilde sat\u0131\u015f yapmak isteyen herkes, geli\u015fmeleri takip etmelidir. Bu, \u00f6zel etiket sat\u0131c\u0131lar\u0131 kadar markal\u0131 \u00fcr\u00fcn sat\u0131c\u0131lar\u0131 i\u00e7in de ge\u00e7erlidir.<\/p>

SELLERLOGIC \u00e7\u00f6z\u00fcm\u00fc<\/h2>

SELLERLOGIC’nun \u00e7apraz \u00fcr\u00fcn stratejisi, se\u00e7ilen bir \u00fcr\u00fcn\u00fc 20’ye kadar benzer rekabet\u00e7i \u00fcr\u00fcnle kar\u015f\u0131la\u015ft\u0131rman\u0131za ve fiyat\u0131 buna g\u00f6re ayarlaman\u0131za olanak tan\u0131r. Sadece bu ad\u0131mlar\u0131 takip etmeniz yeterlidir.<\/p>

  1. Repricer’de “\u00dcr\u00fcnlerim”e gidin<\/li>
  2. \u00c7apraz \u00fcr\u00fcn stratejisinin uygulanaca\u011f\u0131 \u00fcr\u00fcn\u00fc se\u00e7in<\/li>
  3. Belirli \u00fcr\u00fcnlerin kar\u015f\u0131la\u015ft\u0131rma i\u00e7in hangi ASIN’e g\u00f6re kullan\u0131laca\u011f\u0131n\u0131 belirtin<\/li>
  4. Depolanan \u00fcr\u00fcnlerin, \u00fcr\u00fcnlerinize k\u0131yasla hangi fiyat farkl\u0131l\u0131klar\u0131na sahip olmas\u0131 gerekti\u011fini girin. Daha ucuz satmak istiyorsan\u0131z, eksi i\u015faretini koymay\u0131 unutmay\u0131n (\u00f6rne\u011fin, rekabetten 50 sent daha az satmak istiyorsan\u0131z “-0.5” yaz\u0131n)<\/li><\/ol><\/div>
    \"\u00c7apraz<\/a>
    \u00c7apraz \u00fcr\u00fcn stratejisinin uygulanaca\u011f\u0131 \u00fcr\u00fcn\u00fc se\u00e7in.<\/figcaption><\/figure>
    \"\u00c7apraz<\/a>
    Belirli \u00fcr\u00fcnlerin kar\u015f\u0131la\u015ft\u0131rma i\u00e7in hangi ASIN’e g\u00f6re kullan\u0131laca\u011f\u0131n\u0131 belirtin.<\/figcaption><\/figure>
    \"\u00c7apraz<\/a>
    Rekabet\u00e7i \u00fcr\u00fcne fiyat farkl\u0131l\u0131klar\u0131n\u0131 girin. Bu durumda, rekabetten 50 sent daha fazla \u00fccret al\u0131yorsunuz.<\/figcaption><\/figure>

    Ayarlar, strateji i\u00e7inde tercihlerinize g\u00f6re daha fazla \u00f6zelle\u015ftirilebilir; \u00f6rne\u011fin, di\u011fer sat\u0131c\u0131lar\u0131 kara listeye veya beyaz listeye ekleyebilir veya yaln\u0131zca FBA veya FBM sat\u0131c\u0131lar\u0131n\u0131n dahil edilip edilmeyece\u011fini se\u00e7ebilirsiniz. Bu se\u00e7enekler hakk\u0131nda daha fazla bilgiye a\u015fa\u011f\u0131da sa\u011flanan videoda ula\u015fabilirsiniz.<\/p>

    Otomatik fiyat optimizasyonu size ek faydalar sunar: \u00c7apraz \u00fcr\u00fcn stratejisinin uygulanmas\u0131, fiyatland\u0131rman\u0131z\u0131n m\u00fcmk\u00fcn oldu\u011funca \u00e7ekici kalmas\u0131n\u0131 sa\u011flamakla kalmaz, ayn\u0131 zamanda d\u00fc\u015f\u00fck fiyatland\u0131rmay\u0131 ve buna ba\u011fl\u0131 marj kay\u0131plar\u0131n\u0131 da \u00f6nler. Repricer’nin SELLERLOGIC’\u0131, her zaman belirledi\u011finiz minimum ve maksimum fiyatlar i\u00e7inde \u00e7al\u0131\u015f\u0131r. Maliyetlerinize dayal\u0131 otomatik fiyat hesaplamas\u0131 da m\u00fcmk\u00fcnd\u00fcr. Bu \u015fekilde, karl\u0131l\u0131\u011f\u0131n\u0131z\u0131 en basit \u015fekilde korursunuz!<\/p>

    Bu makale, \u00f6zel etiket sat\u0131c\u0131lar\u0131 i\u00e7in \u00e7apraz \u00fcr\u00fcn stratejisinin kullan\u0131m\u0131na odaklanmaktad\u0131r, ancak markal\u0131 \u00fcr\u00fcn sat\u0131c\u0131lar\u0131 taraf\u0131ndan da kullan\u0131labilir.<\/p>

    Pratik bir \u00f6rnek: Adidas \u015firketinin spor \u00e7oraplar\u0131n\u0131 markal\u0131 \u00fcr\u00fcnler olarak sat\u0131yorsunuz ve Amazon’da dinamik ve rekabet\u00e7i fiyatland\u0131rmalar\u0131 sayesinde Snocks \u015firketinin benzer \u00e7oraplar\u0131n\u0131 ba\u015far\u0131yla satan ba\u015fka bir sat\u0131c\u0131dan haberdar oluyorsunuz. SELLERLOGIC’dan \u00e7apraz \u00fcr\u00fcn stratejisi yard\u0131m\u0131yla, rakibin fiyatland\u0131rma stratejisiyle uyum sa\u011flayabilir ve b\u00f6ylece daha fazla sat\u0131\u015f elde edebilirsiniz.<\/p>

    Bu makalede, \u00e7apraz \u00fcr\u00fcn fiyatland\u0131rma stratejisinin i\u015flevselli\u011fi ve faydalar\u0131 hakk\u0131nda ayr\u0131nt\u0131l\u0131 bir i\u00e7g\u00f6r\u00fc edinebilirsiniz:<\/p>

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    G\u00f6r\u00fcnt\u00fc kredisi: \u00a9 Renars2014 \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

    SELLERLOGIC her zaman Amazon sat\u0131c\u0131lar\u0131n\u0131n daha iyi ve daha ekonomik s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde sat\u0131\u015f yapmalar\u0131n\u0131 sa\u011flayan m\u00fckemmel \u00fcr\u00fcnler yaratmaya \u00e7al\u0131\u015fmaktad\u0131r. Yeni \u00fcr\u00fcnler olu\u015fturmak ve mevcut \u00fcr\u00fcnleri geli\u015ftirmek bu \u00e7abalar\u0131n merkezi bir par\u00e7as\u0131d\u0131r. Repricer’nin \u00e7apraz \u00fcr\u00fcn stratejisini i\u00e7erecek \u015fekilde geni\u015flemesi, her t\u00fcrl\u00fc sat\u0131c\u0131 i\u00e7in bir iyile\u015ftirmedir. \u00d6zellikle, genellikle yaln\u0131zca bir sat\u0131c\u0131 taraf\u0131ndan sunulan \u00f6zel etiket \u00fcr\u00fcnleri<\/p>\n","protected":false},"author":6,"featured_media":24163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[597,585],"tags":[],"class_list":["post-105861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-saticilari-icin-araclar","category-kendi-hesabimizda"],"yoast_head":"\n\u00c7apraz \u00fcr\u00fcn stratejisini k\u00e2rl\u0131 bir \u015fekilde kullan\u0131n<\/title>\n<meta name=\"description\" content=\"ASIN'e dayal\u0131 olarak rekabeti geride b\u0131rakmak isteyenler, SELLERLOGIC'dan \u00e7apraz \u00fcr\u00fcn stratejisine ihtiya\u00e7 duyar. 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