{"id":113268,"date":"2020-06-16T08:36:00","date_gmt":"2020-06-16T08:36:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-arka-uc-arama-terimlerini-bulun-girin-optimize-edin-iste-boyle\/"},"modified":"2020-06-16T08:36:00","modified_gmt":"2020-06-16T08:36:00","slug":"amazon-arka-uc-arama-terimlerini-bulun-girin-optimize-edin-iste-boyle","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-arka-uc-arama-terimlerini-bulun-girin-optimize-edin-iste-boyle\/","title":{"rendered":"Amazon arka u\u00e7 arama terimlerini bulun, girin, optimize edin \u2013 \u0130\u015fte b\u00f6yle!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-5234-identifier\">Saf \u00fcr\u00fcn ticareti yapan sat\u0131c\u0131lar nadiren bu f\u0131rsat\u0131 yakalarken, Private Label sat\u0131c\u0131lar\u0131 yeni ASIN&#8217;lerle birlikte anahtar kelimelerle ilgilenme \u015fans\u0131na sahipler. Bir\u00e7ok ki\u015fi, \u00fcr\u00fcn sayfas\u0131ndaki \u00fcr\u00fcn ba\u015fl\u0131\u011f\u0131 ve a\u00e7\u0131klamas\u0131n\u0131n optimizasyonunu d\u00fc\u015f\u00fcnse de, Amazon algoritmas\u0131 i\u00e7in arka planda kaydedilen arama terimleri en az bunlar kadar \u00f6nemlidir.<\/p><p class=\"theme-wp-block gb-responsive-733596-identifier\">Bununla birlikte, sat\u0131c\u0131ya sadece hangi anahtar kelimelerin \u00fcr\u00fcn\u00fcne en uygun oldu\u011fu sorusu de\u011fil, ayn\u0131 zamanda Amazon&#8217;un anahtar kelimeleri nas\u0131l en iyi \u015fekilde okuyabilece\u011fi de zaman zaman kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131na neden olmaktad\u0131r. Bu nedenle, Amazon&#8217;da anahtar kelimeler i\u00e7in hangi gerekliliklerin oldu\u011funu, bunlar\u0131n ideal olarak nas\u0131l kullan\u0131laca\u011f\u0131n\u0131 ve anahtar kelime ara\u015ft\u0131rma ara\u00e7lar\u0131n\u0131n ger\u00e7ekten gerekli olup olmad\u0131\u011f\u0131n\u0131 inceledik.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-567313-identifier\">Amazon&#8217;da anahtar kelimeler nedir?<\/h2><p class=\"theme-wp-block gb-responsive-20417-identifier\">Neredeyse her m\u00fc\u015fteri, e-ticaret devinin farkl\u0131 pazar yerlerinde dola\u015f\u0131rken belirli bir arama davran\u0131\u015f\u0131na sahiptir: sat\u0131n alma ilgisi. Bunun i\u00e7in, \u00e7o\u011fu durumda ana sayfan\u0131n \u00fcst k\u0131sm\u0131ndaki arama \u00e7ubu\u011funu kullan\u0131r. Oraya girilen ve belirli \u00fcr\u00fcnleri bulmak i\u00e7in kullan\u0131lan bu t\u00fcr anahtar kelimelere Amazon anahtar kelimeleri, di\u011fer ad\u0131yla anahtar kelimeler denir.<\/p><p class=\"theme-wp-block gb-responsive-240532-identifier\">Uygun \u00fcr\u00fcn\u00fc arama ifadesine g\u00f6re bulmak i\u00e7in A9 algoritmas\u0131, arama sorgusunun anahtar kelimesini arka planda kaydedilen terimlerle kar\u015f\u0131la\u015ft\u0131r\u0131r. Bu s\u00fcre\u00e7te \u00e7evrimi\u00e7i dev, \u00f6zel bir yakla\u015f\u0131m benimsemektedir: Arama \u00e7ubu\u011fu \u00fczerinden yaln\u0131zca arama sorgusunda kullan\u0131lan t\u00fcm anahtar kelimelerin arka planda kaydedildi\u011fi \u00fcr\u00fcnler bulunabilir. Bu, yaln\u0131zca anahtar kelimeler i\u00e7in alan\u0131 de\u011fil, ayr\u0131ca ba\u015fl\u0131k, madde i\u015faretleri ve belirli bir \u00f6l\u00e7\u00fcde a\u00e7\u0131klama alanlar\u0131n\u0131 da kapsamaktad\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-779264-identifier\">Bu nedenle, \u015fu kural ge\u00e7erlidir: Arka planda ne kadar \u00e7ok Amazon anahtar kelimesi varsa, bir \u00fcr\u00fcn\u00fcn s\u0131ralamas\u0131 muhtemelen o kadar iyi olur. Ayr\u0131ca, bu anahtar kelimelerin \u00fcr\u00fcnle ilgili olarak m\u00fcmk\u00fcn oldu\u011funca y\u00fcksek bir alaka d\u00fczeyine sahip olmas\u0131 gerekir.<\/p><figure class=\"theme-wp-block wp-block-pullquote gb-responsive-745507-identifier is-style-default desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon has-black-color has-text-color\" style=\"border-color:#0054cc\"><blockquote><p><\/p><p>Bir listelemenin \u00f6n y\u00fcz\u00fcn\u00fc nas\u0131l optimize edece\u011finizi, \u00fcr\u00fcn detay sayfalar\u0131n\u0131n <a href=\"\/tr\/blog\/amazon-seo-so-verbessern-sie-ihr-listing\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO optimizasyonu<\/a> konusundaki yaz\u0131m\u0131zda ele ald\u0131k.<\/p><\/blockquote><\/figure><p class=\"theme-wp-block gb-responsive-361578-identifier\">Ayr\u0131ca, s\u00f6zde stil anahtar kelimeleri vard\u0131r. Bu anahtar kelimeler, bir \u00fcr\u00fcn\u00fc farkl\u0131 \u00fcr\u00fcn kategorilerine yerle\u015ftirmek i\u00e7in \u00f6nemlidir, dolay\u0131s\u0131yla yaln\u0131zca dolayl\u0131 olarak belirli bir arama sorgusuyla ilgilidir. Bir listeleme stil anahtar kelimeleriyle donat\u0131ld\u0131\u011f\u0131nda, kullan\u0131c\u0131lar arama sonu\u00e7lar\u0131n\u0131 filtreleme se\u00e7enekleriyle daralt\u0131p belirli bir kategori se\u00e7seler bile yine de g\u00f6r\u00fcn\u00fcr. Ancak, sat\u0131c\u0131lar burada Amazon anahtar kelimelerini serbest\u00e7e giremezler, bunun yerine \u00f6nerilerden hedef kitle, konu vb. se\u00e7meleri gerekir.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-383586-identifier\">Amazon taraf\u0131ndan anahtar kelimeler i\u00e7in gereklilikler<\/h2><p class=\"theme-wp-block gb-responsive-803770-identifier\">Genellikle \u00e7evrimi\u00e7i dev, algoritmas\u0131n\u0131n i\u015fleyi\u015fi ve s\u0131ralama fakt\u00f6rlerinin a\u011f\u0131rl\u0131\u011f\u0131 hakk\u0131nda a\u00e7\u0131klamalar yapmaktan ka\u00e7\u0131n\u0131r. Ancak anahtar kelimeler konusunda Amazon bir istisna yaparak <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G23501?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">arka planda anahtar kelimelerin do\u011fru kullan\u0131m\u0131 i\u00e7in somut ipu\u00e7lar\u0131<\/a> sunmaktad\u0131r.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-88551-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-145060-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Maksimum uzunluk \u015fu anda 249 karakterdir (Haziran 2020 itibar\u0131yla). <\/li><li class=\"theme-wp-block gb-responsive-546355-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>B\u00fcy\u00fck ve k\u00fc\u00e7\u00fck harf kullan\u0131m\u0131<\/strong> dikkate al\u0131nmaz.<\/li><li class=\"theme-wp-block gb-responsive-76826-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Yaz\u0131m i\u015faretleri<\/strong> gibi virg\u00fcller gerekli de\u011fildir. Kelimeleri bo\u015fluklarla ay\u0131rmak yeterlidir.<\/li><li class=\"theme-wp-block gb-responsive-42522-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>E\u015f anlaml\u0131lar<\/strong>, kabul edilebilir yaz\u0131m bi\u00e7imleri, <strong>k\u0131saltmalar<\/strong> ve alternatif adlar kullan\u0131lmal\u0131d\u0131r, ancak yaz\u0131m hatalar\u0131 olmamal\u0131d\u0131r.<\/li><li class=\"theme-wp-block gb-responsive-269428-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Kelimelerin tekrar\u0131<\/strong> ise gereksizdir.<\/li><li class=\"theme-wp-block gb-responsive-530079-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>\u00dcnlem i\u015faretleri<\/strong> kesinlikle kullan\u0131lmamal\u0131d\u0131r, aksi takdirde bir \u00fcr\u00fcn yaln\u0131zca arama terimi Amazon&#8217;da kullan\u0131lan anahtar kelimeyle tam olarak e\u015fle\u015fti\u011finde g\u00f6sterilir.<\/li><li class=\"theme-wp-block gb-responsive-405688-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Marka adlar\u0131<\/strong> (kendi markan\u0131z da dahil) yasakt\u0131r.<\/li><li class=\"theme-wp-block gb-responsive-809713-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"> <strong>ASIN&#8217;ler<\/strong> Amazon anahtar kelimeleri olarak kaydedilmemelidir.<\/li><li class=\"theme-wp-block gb-responsive-453197-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Durdurma ve <strong>bo\u015f kelimeler<\/strong> (\u201cbir\u201d, \u201cve\u201d, \u201ci\u00e7in\u201d, \u201co\u201d vb.) kullan\u0131lmamal\u0131d\u0131r.<\/li><li class=\"theme-wp-block gb-responsive-936861-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ayr\u0131ca, yaln\u0131zca <strong>tekil veya \u00e7o\u011ful<\/strong> kullanmak yeterlidir.<\/li><li class=\"theme-wp-block gb-responsive-362167-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>\u00d6znel<\/strong> (\u201cen ucuz\u201d, \u201cen iyi\u201d vb.) veya <strong>ge\u00e7ici<\/strong> (\u201cyeni\u201d, \u201c\u015fu anda indirimde\u201d vb.) ifadeler yasaklanm\u0131\u015ft\u0131r.<\/li><li class=\"theme-wp-block gb-responsive-895810-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ayn\u0131 \u015fekilde, sald\u0131rgan veya hakaret i\u00e7eren ifadeler ve <strong>yanl\u0131\u015f iddialar<\/strong> yasakt\u0131r.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-138806-identifier\">Amazon anahtar kelimeleri en iyi \u015fekilde nas\u0131l kaydedilir?<\/h3><p class=\"theme-wp-block gb-responsive-735981-identifier\">En b\u00fcy\u00fck engel kesinlikle maksimum karakter say\u0131s\u0131d\u0131r. Amazon, arka planda anahtar kelimeler i\u00e7in 250 bayttan (karakter) daha az\u0131na izin vermektedir. Bo\u015fluklar da say\u0131lmaktad\u0131r. Bu \u00e7ok fazla yer de\u011fil. Bireysel terimlerin s\u0131ralamas\u0131, birbirlerine yak\u0131nl\u0131klar\u0131 kadar \u00f6nemsizdir &#8211; bu, klasik Google anahtar kelimelerinden bir farkt\u0131r. Bu nedenle, terimleri tekrarlamak anlams\u0131zd\u0131r; bunun yerine Amazon sat\u0131c\u0131lar\u0131 m\u00fcmk\u00fcn oldu\u011funca fazla anahtar kelime yerle\u015ftirmeye \u00e7al\u0131\u015fmal\u0131d\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-432587-identifier\"><strong>En iyi ipucu<\/strong>, tirelerin kullan\u0131m\u0131d\u0131r. Bu sayede farkl\u0131 Amazon anahtar kelime varyasyonlar\u0131 tek bir kay\u0131tta birle\u015ftirilebilir. \u00d6rne\u011fin, \u201cDa\u011f Y\u00fcr\u00fcy\u00fc\u015f\u00fc Seti\u201d ile \u201cDa\u011f Y\u00fcr\u00fcy\u00fc\u015f\u00fc\u201d, \u201cSet\u201d, \u201cDa\u011f Y\u00fcr\u00fcy\u00fc\u015f\u00fc Seti\u201d, \u201cDa\u011f Y\u00fcr\u00fcy\u00fc\u015f\u00fc seti\u201d ve \u201cDa\u011f Y\u00fcr\u00fcy\u00fc\u015f\u00fc Set\u201d kapsanm\u0131\u015f olur. \u00c7o\u011ful formlar ve k\u00fc\u00e7\u00fck harf kullan\u0131m\u0131 da eklenir. Yine de, tirelerin dikkatli bir \u015fekilde kullan\u0131lmas\u0131 gerekir; \u00f6rne\u011fin, bir\u00e7ok farkl\u0131 anahtar kelime veya yaz\u0131m bi\u00e7imi kapsanmas\u0131 gerekti\u011finde her zaman kullan\u0131lmal\u0131d\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-248814-identifier\">Di\u011fer anahtar kelimeler \u00f6rne\u011fin \u201cKarbiner\u201d veya \u201cBant d\u00fc\u015f\u00fc\u015f\u00fc azalt\u0131c\u0131\u201d olabilir. Hem tekrarlar hem de bo\u015f kelimeler veya yaz\u0131m i\u015faretleri yaln\u0131zca gereksiz yere karakter t\u00fcketti\u011finden, bunlar\u0131 eklemek yeterlidir; her birini \u201cDa\u011f Y\u00fcr\u00fcy\u00fc\u015f\u00fc Seti\u201d ile yeniden birle\u015ftirmeye gerek yoktur.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-519030-identifier desktop-icon-size-3 xl-icon-size-3 lg-icon-size-3 md-icon-size-3 sm-icon-size-3 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-143639-identifier\"><strong>Dikkat!<\/strong> Kesinlikle <strong>249 bayt maksimum karakter say\u0131s\u0131na<\/strong> uyun! Bu s\u0131n\u0131r\u0131n a\u015f\u0131lmas\u0131, bu alandaki t\u00fcm anahtar kelimelerin g\u00f6z ard\u0131 edilmesine yol a\u00e7ar. Ayr\u0131ca, Amazon&#8217;un baz\u0131 anahtar kelimeleri daha fazla karakter olarak de\u011ferlendirmesi de m\u00fcmk\u00fcnd\u00fcr; \u00f6rne\u011fin, \u00fcnl\u00fc harfler en az iki bayta e\u015fde\u011ferdir. Tireler de say\u0131lmaktad\u0131r.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-703635-identifier\">Amazon sat\u0131c\u0131lar\u0131 anahtar kelimeleri nerede girebilir veya silebilir?<\/h3><p class=\"theme-wp-block gb-responsive-62097-identifier\">Amazon&#8217;da ba\u015far\u0131l\u0131 bir \u015fekilde sat\u0131\u015f yapmak i\u00e7in anahtar kelimeler hayati \u00f6neme sahiptir. Amazon, Seller Central&#8217;da &#8220;Stok&#8221; b\u00f6l\u00fcm\u00fcnde giri\u015f yapma imkan\u0131 sunmaktad\u0131r.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-938011-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-71748-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8220;Stok y\u00f6netimi&#8221; alt\u0131nda sat\u0131c\u0131lar \u00fcr\u00fcnlerini bulurlar.<\/li><li class=\"theme-wp-block gb-responsive-446286-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Her bir \u00fcr\u00fcn\u00fcn \u00fczerine &#8220;D\u00fczenle&#8221;ye t\u0131klan\u0131ld\u0131\u011f\u0131nda yeni bir sayfa a\u00e7\u0131l\u0131r.<\/li><li class=\"theme-wp-block gb-responsive-834201-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8220;Anahtar kelimeler&#8221; sekmesinde &#8220;Anahtar kelimeler&#8221; alan\u0131na anahtar kelimeler girilebilir.<\/li><li class=\"theme-wp-block gb-responsive-542919-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Orada, kaydedilen anahtar kelimeleri silmek veya mevcut terimleri g\u00fcncellemek de m\u00fcmk\u00fcnd\u00fcr.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-393835-identifier\"><strong>Anahtar kelime bulma: Ara\u015ft\u0131rmay\u0131 kolayla\u015ft\u0131rmak<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-896162-identifier\">\u00d6rne\u011fin, Amazon FBA i\u015fine belirli \u00fcr\u00fcnler i\u00e7in anahtar kelimeler bulmak isteyenler, \u00e7e\u015fitli ara\u015ft\u0131rma y\u00f6ntemlerine sahiptir. \u00d6ncelikle en \u00f6nemli \u015fey: Ak\u0131l\u0131n\u0131z\u0131 kullan\u0131n! M\u00fc\u015fterilerinizi en iyi siz tan\u0131yorsunuz, ayn\u0131 zamanda \u00fcr\u00fcnlerinizi de. \u0130nce bir i\u015flev, gizli bir \u00f6zellik veya \u00f6zel bir tasar\u0131m hakk\u0131nda bilgi sahibisiniz. Bu nedenle, bu \u00fcr\u00fcn\u00fc bulmak i\u00e7in ne arayaca\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn ve hedef kitlenizin perspektifini benimseyin.<\/p><p class=\"theme-wp-block gb-responsive-695589-identifier\">Bir di\u011fer se\u00e7enek ise otomatik tamamlama (\u201cAutosuggest\u201d)d\u0131r. Amazon arama alan\u0131na anahtar kelimeler girildi\u011finde, yaz\u0131l\u0131m ge\u00e7mi\u015fte girilen terimle s\u0131k\u00e7a ili\u015fkilendirilen ba\u015fka uygun anahtar kelimeleri \u00f6nerir. Bu otomatik \u00f6nerilerden sat\u0131c\u0131lar, kullan\u0131c\u0131lar\u0131n \u00f6zellikle s\u0131k arad\u0131\u011f\u0131 anahtar kelimelerin hangilerinin \u00f6zellikle ilgili oldu\u011funu \u00e7\u0131karabilirler. Uygun olanlar daha sonra kullan\u0131labilir.<\/p><p class=\"theme-wp-block gb-responsive-940414-identifier\">Profesyonel \u00e7evrimi\u00e7i sat\u0131c\u0131lar bu y\u00f6ntemlerle h\u0131zl\u0131 bir \u015fekilde bir s\u0131n\u0131ra ula\u015f\u0131rlar, \u00e7\u00fcnk\u00fc her iki y\u00f6ntem de zaman al\u0131c\u0131 ve pek hassas de\u011fildir. Ayr\u0131ca, bu \u015fekilde arama hacmi de belirlenemez. Bu nedenle, Perpetua veya Sistrix gibi \u00f6zel anahtar kelime ara\u015ft\u0131rma ara\u00e7lar\u0131n\u0131 kullanmak faydal\u0131 olabilir. Hem <a href=\"\/tr\/blog\/so-verbessern-sie-mit-dem-richtigen-amazon-keyword-tool-ihr-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00fccretsiz hem de \u00fccretli ara\u00e7lar<\/a> mevcuttur; genellikle \u00fccretli olanlar daha geni\u015f bir i\u015flevselli\u011fe sahip olup arama hacmini g\u00f6sterir. \u00c7o\u011fu zaman, rakiplerin kulland\u0131\u011f\u0131 Amazon anahtar kelimelerinin analizine tabi tutulabilece\u011fi bir \u00f6zellik de bulunmaktad\u0131r. B\u00f6ylece anahtar kelime ara\u00e7lar\u0131 sayesinde \u00f6zellikle y\u00fcksek sat\u0131\u015f hacmine sahip terimler filtrelenebilir.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-831545-identifier\">Marka anahtar kelimeleri: Uzak durun!<\/h2><p class=\"theme-wp-block gb-responsive-680686-identifier\">Amazon d\u0131\u015f\u0131nda, <a href=\"https:\/\/www.e-recht24.de\/news\/markenrecht\/7825-adwords-werbung-darf-man-mit-fremden-marken-in-den-keywords-werben.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">genellikle, ba\u015fka markalar\u0131n anahtar kelimeleri \u00fczerinde reklam kampanyalar\u0131 d\u00fczenlemek<\/a> m\u00fcmk\u00fcnd\u00fcr, e\u011fer \u00fcr\u00fcn\u00fcn hangi markaya ait oldu\u011fu a\u00e7\u0131k\u00e7a anla\u015f\u0131labiliyorsa. Ayr\u0131ca, bunun bir reklam oldu\u011fu da net bir \u015fekilde belirtilmelidir. Reklam\u0131n kendisinde yabanc\u0131 marka ad\u0131 bulunmamal\u0131d\u0131r ve ayr\u0131ca \u00fcr\u00fcn ile yabanc\u0131 marka ad\u0131 aras\u0131nda i\u00e7erik a\u00e7\u0131s\u0131ndan herhangi bir ba\u011flant\u0131dan ka\u00e7\u0131n\u0131lmal\u0131d\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-996164-identifier\">Ancak Amazon, arka planda anahtar kelimelerde yabanc\u0131 marka adlar\u0131n\u0131n kullan\u0131lmas\u0131n\u0131 yasaklamaktad\u0131r. Genel olarak, y\u00f6nergelere g\u00f6re kendi markas\u0131n\u0131n ad\u0131n\u0131 anmak da yasakt\u0131r. <a href=\"https:\/\/www.ratgeberrecht.eu\/markenrecht-aktuell\/zur-zulaessigkeit-von-marken-suchbegriffen-auf-amazon.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ve sat\u0131c\u0131lar\u0131n, Amazon anahtar kelimelerini kaydederken buna uymas\u0131 gerekir<\/a>. Aksi takdirde, bu hem Amazon taraf\u0131ndan yapt\u0131r\u0131mlara hem de marka sahibinin hukuki ihtar\u0131na yol a\u00e7abilir.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-338531-identifier\">Sonu\u00e7<\/h2><p class=\"theme-wp-block gb-responsive-137657-identifier\">Ba\u015far\u0131yla Amazon&#8217;da \u00f6zel etiket \u00fcr\u00fcnleri satmak isteyenler, kesinlikle \u00f6nemli Amazon SEO fakt\u00f6rleri ve uygun anahtar kelimelerin se\u00e7imi ile ilgilenmelidir. Bu ba\u011flamda, \u00fcr\u00fcn ba\u015fl\u0131\u011f\u0131nda yer alan anahtar kelimeler ile yaln\u0131zca arka planda kaydedilenler aras\u0131nda fark vard\u0131r. Terimleri \u00f6nceliklendirmek sadece alaka d\u00fczeyine g\u00f6re de\u011fil, ayn\u0131 zamanda Seller Central&#8217;da kaydedilme \u015fekli de, bir \u00fcr\u00fcn\u00fcn belirli bir anahtar kelime i\u00e7in s\u0131ralamadaki yerini ve kullan\u0131c\u0131lar taraf\u0131ndan bulunmas\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde etkiler. Ayr\u0131ca, \u00fcr\u00fcnlerin kategorilere yerle\u015ftirilmesine olanak tan\u0131yan stil anahtar kelimeleri de unutulmamal\u0131d\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-502443-identifier\">Ayr\u0131ca, sat\u0131c\u0131lar\u0131n kesinlikle Amazon&#8217;un anahtar kelimeler i\u00e7in belirledi\u011fi gerekliliklerle de tan\u0131\u015fmalar\u0131 ve \u00f6rne\u011fin, ne yabanc\u0131 ne de kendi marka adlar\u0131n\u0131 kullanmamalar\u0131 gerekir. Bunun yerine, \u00fcr\u00fcn\u00fcn i\u00e7eriksel y\u00f6nlerine, i\u015flevine ve tasar\u0131m\u0131na odaklanmak \u00f6nemlidir.<\/p><p class=\"theme-wp-block gb-responsive-602783-identifier has-small-font-size\">G\u00f6r\u00fcnt\u00fc kaynaklar\u0131, resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9 Tierney \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Saf \u00fcr\u00fcn ticareti yapan sat\u0131c\u0131lar nadiren bu f\u0131rsat\u0131 yakalarken, Private Label sat\u0131c\u0131lar\u0131 yeni ASIN&#8217;lerle birlikte anahtar kelimelerle ilgilenme \u015fans\u0131na sahipler. Bir\u00e7ok ki\u015fi, \u00fcr\u00fcn sayfas\u0131ndaki \u00fcr\u00fcn ba\u015fl\u0131\u011f\u0131 ve a\u00e7\u0131klamas\u0131n\u0131n optimizasyonunu d\u00fc\u015f\u00fcnse de, Amazon algoritmas\u0131 i\u00e7in arka planda kaydedilen arama terimleri en az bunlar kadar \u00f6nemlidir. Bununla birlikte, sat\u0131c\u0131ya sadece hangi anahtar kelimelerin \u00fcr\u00fcn\u00fcne en uygun oldu\u011fu<\/p>\n","protected":false},"author":3,"featured_media":1841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-113268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon SEO: Anahtar kelimeleri do\u011fru bir \u015fekilde girme<\/title>\n<meta name=\"description\" content=\"Amazon&#039;da anahtar kelimeler son derece \u00f6nemlidir. \u0130\u015fte anahtar kelimelerinizi arama s\u0131ralamas\u0131nda en iyi \u015fekilde 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