{"id":113277,"date":"2020-03-31T15:31:00","date_gmt":"2020-03-31T15:31:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-isinizi-baslatmak-icin-kacinmaniz-gereken-9-hata\/"},"modified":"2020-03-31T15:31:00","modified_gmt":"2020-03-31T15:31:00","slug":"amazon-isinizi-baslatmak-icin-kacinmaniz-gereken-9-hata","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-isinizi-baslatmak-icin-kacinmaniz-gereken-9-hata\/","title":{"rendered":"Amazon i\u015finizi ba\u015flatmak i\u00e7in ka\u00e7\u0131nman\u0131z gereken 9 hata"},"content":{"rendered":"

Neredeyse ba\u015fka hi\u00e7bir alan, sat\u0131c\u0131lara Amazon kadar b\u00fcy\u00fck bir hedef kitle sunmaz. Ancak bir\u00e7ok m\u00fc\u015fteri varsa, y\u00fcksek bir rekabet de vard\u0131r. Bu nedenle, i\u015finizi \u00f6ne \u00e7\u0131karmak ve ola\u011fan\u00fcst\u00fc bir M\u00fc\u015fteri Yolculu\u011fu sunmak \u00e7ok daha \u00f6nemlidir. Bu, yaln\u0131zca Buy Box ile ilgili de\u011fil, ayn\u0131 zamanda arama sonu\u00e7lar\u0131yla da ilgilidir; \u00f6zellikle Amazon gibi pazar yerlerinde rekabet genellikle sadece bir t\u0131klama uzakl\u0131\u011f\u0131ndad\u0131r.<\/p>

Kendinizi \u00f6ne \u00e7\u0131karmaya \u00e7al\u0131\u015f\u0131rken bir\u00e7ok \u00e7evrimi\u00e7i sat\u0131c\u0131, \u00f6nlenebilir hatalar yapar ve bu hatalar hatta Buy Box’e mal olabilir. Bunlar\u0131n neler oldu\u011funu ve bunlara kar\u015f\u0131 ne yapabilece\u011finizi burada \u00f6\u011frenebilirsiniz.<\/p>

1 K\u00f6t\u00fc veya onaylanmam\u0131\u015f \u00fcr\u00fcn satmak<\/h2>

\u00dcr\u00fcnlerin tedarikinde ba\u015flar! E\u011fer AB d\u0131\u015f\u0131ndaki \u00fcr\u00fcnlere (\u00f6rne\u011fin \u00c7in’den) y\u00f6nelirseniz, ithalat\u00e7\u0131 olarak bunun sorumlulu\u011funu ta\u015f\u0131rs\u0131n\u0131z.<\/p>

Bu nedenle, CE i\u015faretlemesine de dikkat etmelisiniz, \u00e7\u00fcnk\u00fc bu etikete sahip olmayan \u00fcr\u00fcnler AB’de sat\u0131lmak i\u00e7in onaylanmam\u0131\u015ft\u0131r. Bu i\u015faretleme zorunlulu\u011funa uymad\u0131\u011f\u0131n\u0131z takdirde, sizin i\u00e7in ciddi sonu\u00e7lar do\u011furabilir. Sadece t\u00fcketicilerin size g\u00fcvenememesi nedeniyle de\u011fil, ayn\u0131 zamanda b\u00f6yle bir durumda hukuki sonu\u00e7larla da kar\u015f\u0131la\u015fman\u0131z gerekebilir.<\/p>

Ayr\u0131ca, \u00fcr\u00fcnlerinizin d\u00fc\u015f\u00fck kalitesinden de ka\u00e7\u0131nmal\u0131s\u0131n\u0131z. E\u011fer \u00fcr\u00fcnleriniz h\u0131zl\u0131 bir \u015fekilde bozuluyorsa veya t\u00fcketicileri tehlikeye at\u0131yorsa, bu m\u00fc\u015fteri muhtemelen bir daha sizden sat\u0131n almayacakt\u0131r. Ayr\u0131ca, itibar\u0131n\u0131z da zarar g\u00f6rebilir, \u00e7\u00fcnk\u00fc k\u00f6t\u00fc yorumlar potansiyel yeni al\u0131c\u0131larda iyi bir izlenim b\u0131rakmaz. Bu nedenle, \u00fcr\u00fcnlerinizi her zaman m\u00fc\u015fteriye gitmeden \u00f6nce kontrol edin ve tedarik a\u015famas\u0131nda g\u00fcvenilir tedarik\u00e7ilere y\u00f6nelin.<\/p>

2 Trendleri yeterince erken tan\u0131mamak<\/h2>

\u00c7evrimi\u00e7i ticaret kadar h\u0131zl\u0131 de\u011fi\u015fen ba\u015fka bir sekt\u00f6r yoktur. Sosyal medya arac\u0131l\u0131\u011f\u0131yla payla\u015f\u0131mlar viral hale gelir ve trendler inan\u0131lmaz bir h\u0131zla yay\u0131l\u0131r.<\/p>

Bir trend bir kez ortaya \u00e7\u0131kt\u0131\u011f\u0131nda, k\u0131sa s\u00fcre i\u00e7inde de s\u00f6nmeye ba\u015flar.<\/p>

Unutmay\u0131n ki Amazon evreninde tek sat\u0131c\u0131 siz de\u011filsiniz, \u00f6zellikle ticari \u00fcr\u00fcnler sat\u0131yorsan\u0131z. Pazarlamada \u00fcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fcnden bahsedilir. Bu, bir \u00fcr\u00fcn\u00fcn talebinin tipik seyrini tan\u0131mlar ve yakla\u015f\u0131k olarak \u015f\u00f6yle ilerler:<\/p>

\"product_life_cycle\"<\/a><\/figure><\/div>

G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, b\u00fcy\u00fcme, tan\u0131t\u0131m a\u015famas\u0131ndan sonra \u00e7ok dik bir \u015fekilde ilerler ve genellikle olduk\u00e7a k\u0131sad\u0131r. Ancak, bu tam da trene atlaman\u0131z gereken d\u00f6nemdir. Ge\u00e7 kal\u0131rsan\u0131z, \u00f6rne\u011fin \u00fcr\u00fcn zaten doygunluk a\u015famas\u0131n\u0131n ilerleyen d\u00f6nemindeyken, elinizde kalan stoklarla kalma riskiyle kar\u015f\u0131la\u015f\u0131rs\u0131n\u0131z. Buradaki zorluk, \u00fcr\u00fcn\u00fcn tan\u0131t\u0131m a\u015famas\u0131nda hen\u00fcz bilinmiyor olmas\u0131d\u0131r. Sat\u0131\u015flar artt\u0131k\u00e7a, \u00fcr\u00fcn\u00fcn bilinirli\u011fi de artar. Ancak trendler, daha \u00f6nce belirtildi\u011fi gibi, hen\u00fcz bilinmedi\u011fi d\u00f6nemde tan\u0131nmal\u0131d\u0131r. Ancak bu \u015fekilde artan b\u00fcy\u00fcmeden faydalanabilirsiniz.<\/p>

Y\u00fcksek rekabet ve e-ticaretteki h\u0131zl\u0131 de\u011fi\u015fim nedeniyle, trendleri m\u00fcmk\u00fcn olan en erken a\u015famada tan\u0131mal\u0131 ve m\u00fc\u015fterileri erken bir \u015fekilde kendinize ba\u011flamal\u0131s\u0131n\u0131z. \u00dcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn ne kadar k\u0131sa \u00f6m\u00fcrl\u00fc olabilece\u011fini, Fidget Spinner trendinde g\u00f6rebilirsiniz:<\/p>

\"9<\/a><\/figure><\/div>

Nisan 2017’nin sonlar\u0131na do\u011fru patlama ba\u015flad\u0131 ve Eyl\u00fcl 2017’nin ba\u015f\u0131nda sona erdi. G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, trendleri yeterince erken tan\u0131mak hayati \u00f6neme sahiptir.<\/p>

Ama bir trend olmadan \u00f6nce trendleri nas\u0131l bulabilirsiniz?<\/h3>

Maalesef cevap biraz hayal k\u0131r\u0131c\u0131: stratejik aramalarla. D\u00fczenli olarak interneti yeni trendler ve geli\u015fmeler i\u00e7in taray\u0131n. Bu s\u00fcre\u00e7te yaln\u0131zca Almanya ve Avrupa’ya odaklanmaman\u0131z tavsiye edilir. Sonu\u00e7ta, bir\u00e7ok trend \u00e7ok daha uzaktan ba\u015flar ve ABD veya Asya’dan bize do\u011fru yay\u0131l\u0131r. Bu nedenle, b\u00fcy\u00fck d\u00fc\u015f\u00fcn\u00fcn ve t\u00fcm d\u00fcnyay\u0131 g\u00f6z \u00f6n\u00fcnde bulundurun.<\/p>

\u0130lham\u0131, \u00f6rne\u011fin Gelece\u011fin Trendleri<\/a> sayfalar\u0131nda bulabilirsiniz. Orada d\u00fczenli olarak \u00fcr\u00fcn trendleri yay\u0131nlanmaktad\u0131r. Hangi \u00fcr\u00fcn\u00fcn yak\u0131nda trend olaca\u011f\u0131na dair bir fikriniz varsa, Google Trends<\/a> \u00fczerinden arama yapabilir ve geli\u015fmeleri takip edebilirsiniz.<\/p>

3 K\u00f6t\u00fc \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131 veya resimleri<\/h2>

SEO f\u0131s\u0131lday\u0131c\u0131s\u0131 bunu \u00e7ok kez vurgulad\u0131: \u00dcr\u00fcn a\u00e7\u0131klamalar\u0131n\u0131 optimize edin!<\/p>

Ve yine de bu s\u0131k\u00e7a s\u00f6ylenmelidir. K\u00f6t\u00fc a\u00e7\u0131klamalar sadece profesyonel olmayan bir izlenim b\u0131rakmakla kalmaz, ayn\u0131 zamanda m\u00fc\u015fterileri de uzakla\u015ft\u0131r\u0131r. Ayr\u0131ca, Amazon’daki s\u0131ralaman\u0131z\u0131 da etkiler.<\/p>

Buradaki sihirli kelime: ANAHTAR KEL\u0130MELER. Evet, SEO f\u0131s\u0131lday\u0131c\u0131s\u0131 bunu uzun zamand\u0131r vurguluyor. Hakl\u0131 olarak.<\/p>

Anahtar kelimelere dayanarak, Amazon algoritmas\u0131<\/a> arama sorgular\u0131n\u0131 \u00fcr\u00fcnlerle e\u015fle\u015ftirir. Yani, m\u00fc\u015fterilerin arama \u00e7ubu\u011funa girdi\u011fi anahtar kelimeleri, sat\u0131c\u0131lar\u0131n \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131nda kulland\u0131klar\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131r. M\u00fcmk\u00fcn oldu\u011funca \u00e7ok e\u015fle\u015fme sa\u011flamaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. <\/p>

Bu nedenle anahtar kelime ara\u015ft\u0131rmas\u0131na \u00e7\u0131k\u0131n. \u0130ster manuel ister otomatik olarak se\u00e7ti\u011finiz bir ara\u00e7la<\/a>. M\u00fc\u015fterilerin ne arad\u0131\u011f\u0131n\u0131 \u00f6\u011frenin ve bu anahtar kelimeleri ba\u015fl\u0131\u011f\u0131n\u0131za, madde i\u015faretlerinize ve \u00fcr\u00fcn a\u00e7\u0131klaman\u0131za mant\u0131kl\u0131 bir \u015fekilde ekleyin. <\/p>

\"9<\/figure><\/div>

Ancak metin her \u015fey de\u011fildir. Profesyonel \u00fcr\u00fcn resimlerine de \u00f6nem verin. Sonu\u00e7ta, kimse a\u00e7\u0131k\u00e7a ak\u0131ll\u0131 telefonla, buru\u015fuk bir yast\u0131k \u00fczerinde kahve lekeleriyle \u00e7ekilmi\u015f bir \u00fcr\u00fcn\u00fc sat\u0131n almaz.<\/p>

Resim, potansiyel m\u00fc\u015fterilerin g\u00f6zlerine \u00e7arpan ilk \u015feydir. Burada anahtar kelime: CTR, yani T\u0131klama Oran\u0131 veya basit\u00e7e t\u0131klama oran\u0131 (ama bu o kadar haval\u0131 de\u011fil, bu y\u00fczden SEO f\u0131s\u0131lday\u0131c\u0131s\u0131 bunu kullanmaz). \u00dcr\u00fcnlerin s\u0131ralamas\u0131 i\u00e7in Amazon algoritmas\u0131 bu \u00f6l\u00e7\u00fct\u00fc de dikkate al\u0131r. Amazon, m\u00fc\u015fterilerine her zaman m\u00fckemmel bir M\u00fc\u015fteri Yolculu\u011fu sunmak ister. Bir \u00fcr\u00fcn s\u0131k s\u0131k t\u0131klan\u0131yorsa, Amazon i\u00e7in bu, bir\u00e7ok m\u00fc\u015fterinin g\u00f6rd\u00fcklerini be\u011fendi\u011fi anlam\u0131na gelir – bu da iyi bir \u00fcr\u00fcn\u00fcn g\u00f6stergesidir.<\/p>

Bu arada, burada Amazon SEO<\/a> hakk\u0131nda ayr\u0131nt\u0131l\u0131 bir makale bulabilirsiniz.<\/p>

4 Fiyat sava\u015f\u0131nda kaybolmak<\/h2>

A\u00e7\u0131k olan, Buy Box i\u00e7in m\u00fccadelenin zorlu\u011fudur. Bir\u00e7ok sat\u0131c\u0131 ve sadece bir alan var. Bu nedenle fiyatlar h\u0131zla devreye girer ve sat\u0131c\u0131lar, k\u00fc\u00e7\u00fck sar\u0131 alan i\u00e7in m\u00fccadelede rakiplerini ge\u00e7mek i\u00e7in taktiksel fiyat ayarlamalar\u0131 yapmaya \u00e7al\u0131\u015f\u0131rlar.<\/p>

Bu, genellikle g\u00fcnde birka\u00e7 kez ger\u00e7ekle\u015fir ve Buy Box’\u00fcn kazanc\u0131 s\u0131kl\u0131kla \u00f6nemli bir marj kayb\u0131na mal olur.<\/p>

Bu nedenle, sizin i\u00e7in ringe \u00e7\u0131kan bir Repricer<\/a> kullanmal\u0131s\u0131n\u0131z. Ak\u0131ll\u0131 ara\u00e7, fiyat\u0131n\u0131z\u0131 rakiplerinizle kar\u015f\u0131la\u015ft\u0131r\u0131r ve sizi kazanan olarak \u00f6ne \u00e7\u0131karacak \u015fekilde ayarlar. Bir kez Buy Box’te oldu\u011funuzda, Repricer sizin i\u00e7in en iyi fiyat\u0131 da m\u00fczakere eder ve marj\u0131n\u0131z artar.<\/p>

Ancak, al\u0131\u015fveri\u015f sepeti alan\u0131nda rekabet etmiyorsan\u0131z bile, otomatik yard\u0131mc\u0131 ara\u00e7lardan faydalanabilirsiniz. \u00c7\u00fcnk\u00fc fiyat ve talebin birbirleriyle ba\u011flant\u0131l\u0131 oldu\u011funu a\u00e7\u0131klamaya gerek yok. \u015eimdi ya s\u00fcrekli olarak manuel olarak fiyat\u0131n\u0131z\u0131 mevcut talebe g\u00f6re ayarlayabilirsiniz ya da bunu sizin i\u00e7in \u00fcstlenecek bir Repricer kullanabilirsiniz. B\u00f6ylece, y\u00fcksek talep oldu\u011funda daha y\u00fcksek bir fiyat belirleyebilir ve d\u00fc\u015f\u00fck talep oldu\u011funda daha d\u00fc\u015f\u00fck bir fiyat koyabilirsiniz.<\/p>

Hangi senaryo sizin i\u00e7in ge\u00e7erli olursa olsun, Repricer’lerin yard\u0131m\u0131yla fiyat\u0131n\u0131z her zaman g\u00fcncel kal\u0131r ve mevcut piyasa durumu ile uyumlu olur.<\/p>

5 Yava\u015f g\u00f6nderim<\/h2>

Biz m\u00fc\u015fteriler sab\u0131rs\u0131z\u0131z ve en ge\u00e7 Amazon’un ertesi g\u00fcn teslimat vaadinden beri, sipari\u015f etti\u011fimiz \u00fcr\u00fcn\u00fc HEMEN istiyoruz.<\/p>

Birinin sevinci, di\u011ferinin \u00fcz\u00fcnt\u00fcs\u00fcd\u00fcr. \u00c7\u00fcnk\u00fc bu kadar h\u0131zl\u0131 bir g\u00f6nderim s\u00fcreci bir\u00e7ok sat\u0131c\u0131 i\u00e7in stres anlam\u0131na gelir. Sipari\u015fin kabul edilmesi, faturan\u0131n olu\u015fturulmas\u0131, \u00fcr\u00fcn\u00fcn depodan al\u0131nmas\u0131 gerekir… Ve ard\u0131ndan, teslimat i\u00e7in kargo \u015firketinin ihtiya\u00e7 duydu\u011fu s\u00fcre de eklenir.<\/p>

Bu nedenle, yan\u0131n\u0131zda g\u00fc\u00e7l\u00fc bir partner bulundurmak zorunludur. Yanl\u0131\u015f yerde tasarruf etmektense, daha pahal\u0131 ama profesyonel bir kargo hizmeti sa\u011flay\u0131c\u0131s\u0131na y\u00f6nelin. Ucuz alan, iki kez \u00f6der. En k\u00f6t\u00fc durumda, m\u00fc\u015fteri teslimat\u0131n \u00e7ok uzun s\u00fcrd\u00fc\u011f\u00fc i\u00e7in \u00fcr\u00fcn\u00fc kabul etmek istemez ve rakiplerinizden daha h\u0131zl\u0131 alabilece\u011fini d\u00fc\u015f\u00fcn\u00fcr.<\/p>

G\u00f6nderiminizi optimize etmenin bir di\u011fer yolu FBA<\/a>‘d\u0131r. Amazon, (neredeyse) m\u00fckemmel g\u00f6nderim s\u00fcreci ile tan\u0131n\u0131r ve buna g\u00fcvenebilirsiniz. \u00dcr\u00fcnlerinizi Amazon’a g\u00f6nderiyorsunuz ve orada depolan\u0131yor. Bir m\u00fc\u015fteri \u00fcr\u00fcnlerinizden birini sipari\u015f etti\u011finde, \u00fcr\u00fcn, otomatik bir raf taraf\u0131ndan bir paketleme \u00e7al\u0131\u015fan\u0131na g\u00f6t\u00fcr\u00fcl\u00fcr ve paketlenir. Oradan yolculuk do\u011frudan m\u00fc\u015fteriye ba\u015flar. Amazon’un lojistik merkezlerindeki \u00fcr\u00fcn yelpazesi sayesinde, \u00e7evrimi\u00e7i dev en son teknolojiyi kullanarak g\u00f6nderimi hi\u00e7bir sat\u0131c\u0131dan daha h\u0131zl\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirebilir.<\/p>

6 K\u00f6t\u00fc iade y\u00f6netimi<\/h2>
\"9<\/figure><\/div>

\u0130adeler, \u00e7evrimi\u00e7i ticarette kilisede “Amin” demek kadar olas\u0131d\u0131r. Photoshop sayesinde model \u00fczerinde harika g\u00f6r\u00fcnen elbise, kendi v\u00fccudunuzda o kadar da etkileyici g\u00f6r\u00fcnmeyebilir. Kupa, g\u00f6nderimi pek iyi atlatamam\u0131\u015f ve birka\u00e7 par\u00e7a halinde geliyor. T\u00fcm bunlar, fiziksel ma\u011fazada sat\u0131n almadan \u00f6nce fark edilebilirdi ya da kendinizin neden oldu\u011fu bir durumdu.
M\u00fc\u015fteriler, \u00fcr\u00fcnlerinizi sat\u0131n ald\u0131klar\u0131nda size g\u00fcveniyorlar. \u00d6zellikle \u00fcr\u00fcn \u00f6nceden \u00f6dendi\u011finde. Bu g\u00fcven, bir iade nedeni ile zaten sars\u0131lm\u0131\u015ft\u0131r. Ancak iyi bir iade y\u00f6netimi ile bunu yeniden d\u00fczeltebilirsiniz.<\/p>

Ama sadece bu de\u011fil: Amazon, al\u0131\u015fveri\u015f sepeti alan\u0131n\u0131n kazanan\u0131n\u0131 belirlemek i\u00e7in baz\u0131 metrikleri dikkate al\u0131r<\/a>. M\u00fc\u015fterileriniz iade y\u00f6netiminizden memnun de\u011filse, bu durum Buy Box’teki \u015fanslar\u0131n\u0131z\u0131 olumsuz etkiler.<\/p>

\u0130adeleri m\u00fcmk\u00fcn oldu\u011funca basit hale getirin ve iadeleri kabul etmekten \u00e7ekinmeyin – belki de biraz c\u00f6mert olun. M\u00fc\u015fteriler, bunu iyi yorumlar ve tavsiyelerle size geri \u00f6deyeceklerdir. Ve i\u015finiz, Buy Box’\u00fc fethetti\u011finizde fayda sa\u011flayacakt\u0131r.<\/p>

Ya da bu sevimsiz g\u00f6revi Amazon’a devrederek kendinizi daha da kolayla\u015ft\u0131rabilirsiniz. FBA hizmeti yaln\u0131zca g\u00f6nderim ve depolamay\u0131 de\u011fil, ayn\u0131 zamanda iade y\u00f6netimini de kapsar (Ya\u015fas\u0131n!).<\/p>

7 K\u00f6t\u00fc veya hatta dost\u00e7a olmayan m\u00fc\u015fteri deste\u011fi<\/h2>

Neyse ki, k\u00f6t\u00fc veya dost\u00e7a olmayan bir m\u00fc\u015fteri deste\u011fine destek denip denilemeyece\u011fi tart\u0131\u015fmal\u0131d\u0131r. \u00dcr\u00fcnlerle ilgili sorular veya sipari\u015flerle ilgili sorunlar olsun, m\u00fc\u015fteriler size ba\u015fvurur ve yetkin, dost\u00e7a bir muhatap ararlar.<\/p>

\u00d6zellikle bir sorun nedeniyle ileti\u015fime ge\u00e7ildi\u011finde, dost\u00e7a olmamakla ate\u015fe daha fazla benzin d\u00f6kmemelisiniz. Elbette bu her zaman kolay de\u011fildir. Kimse, k\u00f6t\u00fc bir \u015fekilde muamele g\u00f6rd\u00fc\u011f\u00fcnde dost\u00e7a kalmak istemez ki? Ama dost\u00e7a ve anlay\u0131\u015fl\u0131 bir yakla\u015f\u0131m\u0131n ne kadar etkili olabilece\u011fine \u015fa\u015f\u0131racaks\u0131n\u0131z. \u00c7o\u011fu zaman, bu yakla\u015f\u0131m yat\u0131\u015ft\u0131r\u0131c\u0131 bir etki bile yarat\u0131r.<\/p>

Ama bunu kesinlikle biliyorsunuzdur ve zaten uyguluyorsunuzdur, de\u011fil mi?<\/p>

Dostlu\u011fun yan\u0131 s\u0131ra, iyi bir eri\u015filebilirlik de \u00f6nemlidir. Hepimiz, insan\u0131 hemen kapatmaya y\u00f6nlendiren korkun\u00e7 kalitedeki bekleme m\u00fczi\u011fini biliyoruz. E\u011fer uzun bekleme s\u00fcreleri (ve kulak a\u011fr\u0131lar\u0131) de eklenirse, bu m\u00fc\u015fteri deste\u011fi ile olumlu bir deneyim olmaz.<\/p>

\u00d6te yandan, destek ekibine bir e-posta g\u00f6nderdi\u011finizde ve haftalarca cevap almad\u0131\u011f\u0131n\u0131zda<\/a> da sinir bozucu. <\/p>

Ama burada sadece m\u00fc\u015fteriyi mutlu etmekle ilgili de\u011fil. Buy Box ile ilgili ba\u015far\u0131 \u015fanslar\u0131n\u0131z da buna ba\u011fl\u0131. Bir kez daha: Amazon’da m\u00fc\u015fteri bir numarad\u0131r. (Tamam, asl\u0131nda bu da yine m\u00fc\u015fteriyi mutlu etmekle ilgili. Dolayl\u0131 olarak.)<\/p>

\"Geri<\/figure><\/div>

M\u00fc\u015fteri talepleri 24 saat i\u00e7inde yan\u0131tlanmazsa – hafta sonu, tatil veya resmi tatil olup olmad\u0131\u011f\u0131na bak\u0131lmaks\u0131z\u0131n – Buy Box kazanma \u015fans\u0131n\u0131z azal\u0131r.<\/p>

Bunlara maruz kalmak istemeyenler, burada FBA’ya g\u00fcvenebilir. B\u00f6ylece m\u00fc\u015fteriler do\u011frudan Amazon’un m\u00fc\u015fteri hizmetleriyle ba\u011flant\u0131 kurar ve bu konuda rahatlayabilirsiniz.<\/p>

8 FBA \u0130ade \u00f6demelerinden ka\u00e7\u0131nmak<\/h2>

Son noktalar\u0131 okudu\u011funuzda, FBA’n\u0131n harika bir \u015fey oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Ger\u00e7ekten \u00f6yle! Ama burada da olumsuz y\u00f6nler var.<\/p>

Amazon’un lojistik merkezlerinde olduk\u00e7a hareketli bir ortam var. \u00dcr\u00fcnler g\u00f6nderiliyor, stoklar dolduruluyor, iadeler kabul ediliyor… Bu s\u00fcre\u00e7te hatalar\u0131n meydana gelebilece\u011fi a\u00e7\u0131kt\u0131r – ve bu da kabul edilebilir. Hi\u00e7 kimse m\u00fckemmel de\u011fildir – Amazon da de\u011fil. Daha \u00f6nemli olan, bu hatalar\u0131n fark edilmesidir. Bunun i\u00e7in FBA sat\u0131c\u0131lar\u0131, t\u00fcm FBA s\u00fcre\u00e7leri hakk\u0131nda raporlar al\u0131r. Bu raporlar s\u00fcrekli olarak analiz edilmeli ve hatalar a\u00e7\u0131s\u0131ndan incelenmelidir. Ancak bu, h\u0131zla dev bir g\u00f6rev haline gelebilir ve bir\u00e7ok FBA kullan\u0131c\u0131s\u0131n\u0131n ba\u015f\u0131n\u0131 a\u011fr\u0131tabilir. \u00c7\u00fcnk\u00fc sadece karma\u015f\u0131k raporlar de\u011fil, ayn\u0131 zamanda bunun i\u00e7in zaman ay\u0131rmalar\u0131 da gerekiyor. Ve g\u00fcnl\u00fck i\u015flerde kimin buna zaman\u0131 var?<\/p>

Bu nedenle, her FBA kullan\u0131c\u0131s\u0131 otomasyona g\u00fcvenebilir. Lost & Found i\u00e7in Amazon<\/a> otomatik olarak t\u00fcm FBA raporlar\u0131n\u0131 g\u00f6zden ge\u00e7irir ve olu\u015fan hatalar\u0131 arar. Bu hatalar do\u011frudan kopyalamaya haz\u0131r bir \u015fekilde haz\u0131rlan\u0131r ve sunulur. B\u00f6ylece hem s\u00fcre\u00e7leri hemen anlam\u0131\u015f olursunuz hem de b\u00fcy\u00fck bir i\u015f y\u00fck\u00fcnden kurtulursunuz. \u00c7\u00fcnk\u00fc yapman\u0131z gereken tek \u015fey, \u00f6nceden haz\u0131rlanm\u0131\u015f metni Seller Central’a aktarmak ve “g\u00f6nder” butonuna t\u0131klamakt\u0131r. <\/p>

\u201eSELLERLOGIC Lost & Found ger\u00e7ek bir d\u00fc\u015f\u00fcnmeden ge\u00e7irme. Ve bu sadece ekonomik a\u00e7\u0131dan de\u011fil. D\u00fc\u015f\u00fck maliyetler, ara\u00e7, arkas\u0131ndaki teknoloji, sunulan hizmetler ve arkas\u0131ndaki ekip, her \u015fey, tamamen memnun kalmam\u0131za katk\u0131da bulunuyor.\u201c, b\u00f6yle diyor Lost & Found m\u00fc\u015fterisi Alexander Charatzoglou.<\/a><\/p>

9 Reklam vermemek<\/h2>

Bu ilk bak\u0131\u015fta biraz garip gelebilir. Sonu\u00e7ta, reklam genellikle b\u00fcy\u00fck \u015firketler i\u00e7indir ve bunun i\u00e7in en az\u0131ndan bize neye ihtiyac\u0131m\u0131z oldu\u011funu a\u00e7\u0131klayan Thomas M\u00fcller’in i\u015fe al\u0131nmas\u0131 gerekir.<\/p>

Ama bu g\u00f6r\u00fcnt\u00fc ger\u00e7ekli\u011fi yans\u0131tm\u0131yor. Her g\u00fcn d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczden \u00e7ok daha fazla reklamla kar\u015f\u0131la\u015f\u0131yoruz. Sadece buna reklam de\u011fil, Ads deniyor.<\/p>

Amazon’da bir g\u00f6z at\u0131n. “Sponsorlu” ifadesiyle dikkat \u00e7ekmeyen gri yaz\u0131yla i\u015faretlenmi\u015f bir \u00fcr\u00fcn veya hemen bir marka bulmak i\u00e7in uzun s\u00fcre araman\u0131za gerek kalmayacak – g\u00f6zden ka\u00e7mas\u0131 kolay ve h\u0131zl\u0131 bir \u015fekilde organik arama sonucu olarak alg\u0131lan\u0131yor.<\/p>

Sponsorlu demek, sat\u0131c\u0131n\u0131n \u00fcr\u00fcn\u00fcn\u00fcn veya markas\u0131n\u0131n arama sonu\u00e7lar\u0131n\u0131n en \u00fcst\u00fcnde g\u00f6sterilmesi i\u00e7in \u00f6deme yapt\u0131\u011f\u0131 anlam\u0131na gelir. Daha dikkatli bak\u0131ld\u0131\u011f\u0131nda, arama sonu\u00e7lar\u0131n\u0131n ilk s\u0131ralar\u0131n\u0131n sat\u0131n al\u0131nm\u0131\u015f sonu\u00e7larla dolu oldu\u011fu fark edilir. Bu, Amazon i\u00e7in iyi bir i\u015f. Sadece ABD pazar\u0131nda, e-ticaret devi 2019’da 10 milyar ABD dolar\u0131 gelir elde etti.<\/a> Bu rakam hen\u00fcz kimseyi etkilemediyse, \u015funu s\u00f6yleyelim: Bu, bir \u00f6nceki y\u0131la g\u00f6re %33’ten fazla bir art\u0131\u015f. <\/p>

Sponsorlu Ads’\u0131n yan\u0131 s\u0131ra, performans etiketleriniz (En \u00c7ok Satanlar ve Amazon’un Se\u00e7imi) sayesinde de arama sonu\u00e7lar\u0131n\u0131n daha \u00fcst\u00fcnde yer alabilirsiniz.<\/a><\/p>

Sonu\u00e7<\/h2>
\"Ka\u00e7\u0131nman\u0131z<\/figure><\/div>

E-ticaret maceras\u0131na at\u0131lmadan \u00f6nce dikkate al\u0131nmas\u0131 gereken bir\u00e7ok \u015fey var. Fiyatlardan talebe, \u00fcr\u00fcnlerin pazarlanmas\u0131na kadar. Ancak olas\u0131 hatalar\u0131n fark\u0131nda olanlar, bunlar\u0131 kolayca \u00f6nleyebilir ve i\u015flerini ba\u015flatabilir.<\/p>

\u00c7\u00fcnk\u00fc t\u00fcm hatalar\u0131n ortak bir noktas\u0131 var: Sizi di\u011fer sa\u011flay\u0131c\u0131lara g\u00f6re daha az ilgin\u00e7 g\u00f6steriyorlar. Bu nedenle, potansiyel al\u0131c\u0131lar\u0131n sizin m\u00fc\u015fteriniz olmak istemelerini sa\u011flamak i\u00e7in iyi bir m\u00fc\u015fteri yolculu\u011fu sunarak, ne kadar iyi oldu\u011funuzu ve teklifinizi g\u00f6sterin! Umar\u0131z bu konuda size yard\u0131mc\u0131 olabilmi\u015fizdir!<\/p>

G\u00f6r\u00fcnt\u00fc kaynaklar\u0131, resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9 Gajus \u2013 stock.adobe.com \/ \u00a9 VectorMine \u2013 stock.adobe.com \/ Ekran g\u00f6r\u00fcnt\u00fcs\u00fc @ GoogleTrends \/ \u00a9 Grispb \u2013 stock.adobe.com \/ \u00a9 \u041b\u0435\u043e\u043d\u0438\u0434 \u041a\u0440\u0430\u0432\u0447\u0443\u043a \u2013 stock.adobe.com \/ \u00a9 Olga \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Neredeyse ba\u015fka hi\u00e7bir alan, sat\u0131c\u0131lara Amazon kadar b\u00fcy\u00fck bir hedef kitle sunmaz. Ancak bir\u00e7ok m\u00fc\u015fteri varsa, y\u00fcksek bir rekabet de vard\u0131r. Bu nedenle, i\u015finizi \u00f6ne \u00e7\u0131karmak ve ola\u011fan\u00fcst\u00fc bir M\u00fc\u015fteri Yolculu\u011fu sunmak \u00e7ok daha \u00f6nemlidir. Bu, yaln\u0131zca Buy Box ile ilgili de\u011fil, ayn\u0131 zamanda arama sonu\u00e7lar\u0131yla da ilgilidir; \u00f6zellikle Amazon gibi pazar yerlerinde rekabet genellikle<\/p>\n","protected":false},"author":5,"featured_media":923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[594],"tags":[],"class_list":["post-113277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipuclari-ve-puef-noktalari"],"yoast_head":"\nAmazon sat\u0131c\u0131lar\u0131n\u0131n ba\u015far\u0131l\u0131 olmak i\u00e7in ka\u00e7\u0131nmas\u0131 gereken 9 hata<\/title>\n<meta name=\"description\" content=\"Bir\u00e7ok \u00e7evrimi\u00e7i sat\u0131c\u0131 Amazon'da \u00f6nlenebilir hatalar yap\u0131yor. 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