{"id":113280,"date":"2021-04-29T10:00:00","date_gmt":"2021-04-29T10:00:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/neden-amazon-fba-ozel-etiket-saticilari-icin-de-iyi-bir-fikirdir\/"},"modified":"2021-04-29T10:00:00","modified_gmt":"2021-04-29T10:00:00","slug":"neden-amazon-fba-ozel-etiket-saticilari-icin-de-iyi-bir-fikirdir","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/neden-amazon-fba-ozel-etiket-saticilari-icin-de-iyi-bir-fikirdir\/","title":{"rendered":"Neden Amazon FBA, \u00f6zel etiket sat\u0131c\u0131lar\u0131 i\u00e7in de iyi bir fikirdir"},"content":{"rendered":"

Kendi \u00d6zel Etiket<\/a> modelini Amazon’da satanlar, FBA<\/a>‘y\u0131 ticari \u00fcr\u00fcn sa\u011flay\u0131c\u0131lar\u0131 kadar etkili bir \u015fekilde kullanabilirler. Bu durumda, Buy Box’\u00fc kazanma \u015fans\u0131 artm\u0131yor, ancak FBA m\u00fckemmel bir m\u00fc\u015fteri deneyimini temsil ediyor ve memnun m\u00fc\u015fteriler geri geliyor. Ayr\u0131ca, size bir\u00e7ok i\u015f y\u00fck\u00fc azalt\u0131l\u0131yor \u2013 lojistik anahtar kelimesi.<\/p>

Burada Amazon FBA’n\u0131n \u00d6zel Etiket i\u015finizi nas\u0131l destekleyebilece\u011fini \u00f6\u011freniyorsunuz. \u00d6ncelikle FBA’n\u0131n ne oldu\u011funu ve nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 bir kez daha g\u00f6zden ge\u00e7irelim.<\/p>

Fulfillment By Amazon (FBA) nedir?<\/h2>

Son on y\u0131llarda, \u00e7evrimi\u00e7i dev, yerine getirme s\u00fcre\u00e7lerini m\u00fckemmelle\u015ftirmeyi ba\u015fard\u0131. Deneyimi ve son olarak teknik donan\u0131m\u0131, g\u00f6nderim i\u015flemlerini bir \u00e7\u0131rp\u0131da ger\u00e7ekle\u015ftirmeyi sa\u011fl\u0131yor. Ancak m\u00fc\u015fteri ileti\u015fimi ve iade y\u00f6netimi de FBA ile kapsan\u0131yor.<\/p>

Amazon FBA’y\u0131 kullanmak i\u00e7in, sat\u0131c\u0131lar \u00fcr\u00fcnlerini e-ticaret devinin lojistik merkezlerinden birine g\u00f6nderir. Buradan itibaren Amazon devral\u0131r ve \u00f6ncelikle \u00fcr\u00fcnleri depolar. Bir m\u00fc\u015fteri ilgili \u00fcr\u00fcn\u00fc sipari\u015f etti\u011finde, \u00fcr\u00fcn se\u00e7ilir, paketlenir ve g\u00f6nderilir. Bu s\u00fcre\u00e7te bir\u00e7ok \u015fey otomatikle\u015ftirilmi\u015ftir ve bu nedenle bir\u00e7ok lojistik merkezinde robotlar\u0131n \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz.<\/p>

Ancak FBA hizmeti, g\u00f6nderimle sona ermez. Teslimat sorunlar\u0131 ortaya \u00e7\u0131karsa veya m\u00fc\u015fteriler ald\u0131klar\u0131 \u00fcr\u00fcnlerden memnun kalmazsa, g\u00f6nderim devi bu s\u00fcre\u00e7leri de \u00fcstlenir. \u0130ade y\u00f6netimi ve m\u00fc\u015fteri hizmetleri, m\u00fc\u015fteri memnuniyeti a\u00e7\u0131s\u0131ndan y\u00fcksek standartlara uygundur.<\/p>

Amazon’da her zaman m\u00fc\u015fteriler \u00f6n plandad\u0131r. T\u00fcm kararlar ve s\u00fcre\u00e7ler onlar\u0131n yarar\u0131na al\u0131nmal\u0131d\u0131r. Bu nedenle Amazon FBA program\u0131, \u00d6zel Etiket sa\u011flay\u0131c\u0131lar\u0131na da yard\u0131mc\u0131 olabilir. \u00c7\u00fcnk\u00fc m\u00fckemmel m\u00fc\u015fteri deneyimi, al\u0131c\u0131larda iyi ve memnun bir his b\u0131rak\u0131r, b\u00f6ylece tekrar bu sa\u011flay\u0131c\u0131lardan al\u0131\u015fveri\u015f yapacaklard\u0131r.<\/p>

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\u00d6zel Etiket nedir?<\/h2>

Ticari \u00fcr\u00fcn satmak istemeyen sat\u0131c\u0131lar, \u00f6rne\u011fin Buy Box’teki rekabetten ka\u00e7\u0131nmak istediklerinde, kendi markalar\u0131n\u0131 olu\u015fturabilir ve bir t\u00fcr \u00d6zel Etiket geli\u015ftirebilirler. Bu i\u015f modeli i\u00e7in sat\u0131c\u0131lar \u00fcr\u00fcnleri sat\u0131n alabilir ve kendi etiketleriyle bas\u0131lmas\u0131n\u0131 sa\u011flayabilirler.<\/p>

B\u00f6ylece \u00d6zel Etiket sat\u0131c\u0131lar\u0131n\u0131n kendi marka varl\u0131klar\u0131n\u0131 olu\u015fturmalar\u0131 ve kendi \u00fcr\u00fcn detay sayfalar\u0131n\u0131 tasarlamalar\u0131 m\u00fcmk\u00fcn hale gelir. Ayr\u0131ca, Buy Box’teki rekabet ortadan kalkar, \u00e7\u00fcnk\u00fc \u00fcr\u00fcn\u00fcn tek sa\u011flay\u0131c\u0131lar\u0131d\u0131r. Ancak arama sonu\u00e7lar\u0131nda rekabet vard\u0131r. \u00d6rne\u011fin, m\u00fc\u015fteriler bir telefon k\u0131l\u0131f\u0131 arad\u0131klar\u0131nda, tam olarak “50.000’den fazla sonu\u00e7” al\u0131rlar.<\/p>

Ayr\u0131ca, kendi markalar\u0131n\u0131n sat\u0131\u015f\u0131nda ticari \u00fcr\u00fcnlerin sat\u0131\u015f\u0131na g\u00f6re daha y\u00fcksek k\u00e2rlar elde etmek m\u00fcmk\u00fcnd\u00fcr. \u00d6zel Etiketlerin di\u011fer avantajlar\u0131 ve dezavantajlar\u0131 hakk\u0131nda daha fazla bilgi i\u00e7in blog yaz\u0131m\u0131za g\u00f6z atabilirsiniz: Amazon’da \u00d6zel Etiket \u2013 2020’de i\u015f fikri mi yoksa ge\u00e7mi\u015fte kalm\u0131\u015f bir \u015fey mi?<\/a><\/p>

\u00d6zel Etiket Sat\u0131c\u0131lar\u0131 FBA’dan Nas\u0131l Faydalanabilir?<\/h2>
\"Amazon<\/figure><\/div>

FBA’n\u0131n avantajlar\u0131, \u00f6zellikle sat\u0131c\u0131lara bir\u00e7ok i\u015f y\u00fck\u00fcn\u00fcn azalt\u0131lmas\u0131d\u0131r. Sonu\u00e7ta, yaln\u0131zca lojisti\u011fin b\u00fcy\u00fck bir k\u0131sm\u0131 de\u011fil, ayn\u0131 zamanda m\u00fc\u015fteri hizmetleri de ortadan kalkar.<\/p>

\u00d6zel Etiketleme i\u00e7in Amazon FBA, sat\u0131c\u0131lar\u0131n kendi markalar\u0131n\u0131 geli\u015ftirmeye daha fazla zaman ay\u0131rmalar\u0131 anlam\u0131na gelir. Sonu\u00e7ta, burada markala\u015fma ve pazarlaman\u0131n \u00f6nemi b\u00fcy\u00fck bir rol oynamaktad\u0131r. Kendi markan\u0131z g\u00fczel, ama kimse tan\u0131m\u0131yorsa (veya tan\u0131yam\u0131yorsa), bu yol k\u00e2rl\u0131 de\u011fildir.<\/p>

\u00c7al\u0131\u015fma y\u00fck\u00fcn\u00fcn hafiflemesinin yan\u0131 s\u0131ra, kendi depolama alan\u0131 ve olas\u0131 \u00e7al\u0131\u015fanlar i\u00e7in de maliyetler ortadan kalkar. \u00c7\u00fcnk\u00fc belirli bir b\u00fcy\u00fckl\u00fckten sonra garaj yeterli gelmez. Burada iyi bir depolama y\u00f6netimi esast\u0131r, \u00e7\u00fcnk\u00fc hangi \u00fcr\u00fcn\u00fcn nerede depoland\u0131\u011f\u0131n\u0131 ve her birinin stok seviyelerinin ne kadar oldu\u011funu takip etmek \u00e7ok h\u0131zl\u0131 bir \u015fekilde zorla\u015f\u0131r.<\/p>

\u00d6zel Etiket sat\u0131c\u0131s\u0131n\u0131n Amazon FBA i\u015fi, en h\u0131zl\u0131 g\u00f6nderimi de garanti eder. Ayn\u0131 g\u00fcn veya ertesi g\u00fcn teslimat, bir\u00e7ok m\u00fc\u015fteri taraf\u0131ndan Amazon’da beklenmektedir – ve bir\u00e7ok sat\u0131c\u0131 da bunu sunmaktad\u0131r. \u0130ki benzer \u00fcr\u00fcn aras\u0131nda se\u00e7im yap\u0131ld\u0131\u011f\u0131nda, ikisi de ayn\u0131 derecede ho\u015f g\u00f6r\u00fcn\u00fcyorsa, biri yar\u0131n teslim ediliyorsa ve di\u011feri gelecek hafta, hangisi muhtemelen sat\u0131n al\u0131n\u0131r?<\/p>

Amazon FBA, \u00d6zel Etiketleme konusunda da m\u00fc\u015fteri hizmetleri a\u00e7\u0131s\u0131ndan son derece y\u00fcksek standartlar sunar. Daha \u00f6nce de belirtildi\u011fi gibi, Amazon’da m\u00fc\u015fteriler her \u015feyin \u00f6n\u00fcndedir. T\u00fcm s\u00fcre\u00e7ler onlar\u0131n \u00e7\u0131karlar\u0131 do\u011frultusunda tasarlanm\u0131\u015ft\u0131r. Bu, m\u00fc\u015fteri hizmetleri i\u00e7in elbette daha da ge\u00e7erlidir. Online dev, her zaman dost\u00e7a ve \u00e7\u00f6z\u00fcm odakl\u0131 \u00e7al\u0131\u015fan, iyi ula\u015f\u0131labilir bir b\u00fcy\u00fck, e\u011fitimli bir ekibe sahiptir.<\/p>

Bu, elbette y\u00fcksek m\u00fc\u015fteri memnuniyetine ve bu m\u00fc\u015fterilerin tekrar Amazon’dan ve dolay\u0131s\u0131yla sizden sat\u0131n alma olas\u0131l\u0131\u011f\u0131n\u0131n artmas\u0131na yol a\u00e7ar. Ger\u00e7ekten de, iyi bir iade y\u00f6netimi, m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n artmas\u0131na bile yol a\u00e7abilir, \u00e7\u00fcnk\u00fc bu \u015fekilde \u015firket g\u00fcven in\u015fa eder.<\/p>\t\t

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\n\t\t\tSat\u0131c\u0131dan En \u00c7ok Satan’a Yolculu\u011funuza Ba\u015flay\u0131n – SELLERLOGIC ile.\t\t<\/div>\n\t\t
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\n\t\t\t\tBug\u00fcn \u00fccretsiz deneme al\u0131n ve do\u011fru hizmetlerin sizi iyi olmaktan en iyi olmaya nas\u0131l ta\u015f\u0131yabilece\u011fini g\u00f6r\u00fcn. Beklemeyin. \u015eimdi harekete ge\u00e7in.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\t\t\u015eimdi ba\u015fla<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n

\u00d6yleyse \u00d6zel Etiket-<\/strong> sat\u0131c\u0131lar\u0131 FBA <\/strong>m\u00fckemmel bir \u015fekilde kullan\u0131r\u00a0<\/h2>

Hi\u00e7bir \u015fey bedava de\u011fildir \u2013 Amazon FBA hizmeti de \u00f6yle. (\u00d6zel Etiket) sat\u0131c\u0131lar\u0131, maliyetler<\/a> ile \u00e7ok dikkatli bir \u015fekilde ilgilenmelidir.\u00a0<\/p>

Bu hizmetin \u00fccretleri, \u00fcr\u00fcn\u00fcn boyutuna ve a\u011f\u0131rl\u0131\u011f\u0131na g\u00f6re belirlenir. \u00dcr\u00fcn ne kadar b\u00fcy\u00fck ve a\u011f\u0131rsa, FBA \u00fccretleri de o kadar y\u00fcksektir. Bu nedenle, program her \u00fcr\u00fcn t\u00fcr\u00fc i\u00e7in e\u015fit derecede uygun de\u011fildir. \u00d6zellikle hassas ve k\u0131r\u0131lgan \u00fcr\u00fcnler de Amazon FBA i\u00e7in pek uygun de\u011fildir. (\u00d6zel Etiket) sat\u0131c\u0131lar\u0131, \u00fcr\u00fcnlerinin gereksinimlerinin hizmetle iyi bir \u015fekilde uyumlu olup olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmelidir.<\/p>

Amazon da m\u00fckemmel de\u011fildir ve bu nedenle FBA kapsam\u0131nda hatalar meydana gelebilir. \u00dcr\u00fcnler depoda kaybolabilir veya hasar g\u00f6rebilir. Ayr\u0131ca, Amazon’un m\u00fc\u015fterilere \u00fcr\u00fcn\u00fc iade etmesi ama iadenin asla size ula\u015fmamas\u0131 da m\u00fcmk\u00fcnd\u00fcr. \u0130yi olan \u015fey: Bu hatalar\u0131n geri \u00f6demesini alabilirsiniz. Bunun i\u00e7in, hatalar\u0131 incelemek \u00fczere FBA raporlar\u0131 al\u0131rs\u0131n\u0131z. Ya da Amazon FBA i\u00e7in bir geri \u00f6deme arac\u0131 kullanabilirsiniz. Bu, (\u00d6zel Etiket) sat\u0131c\u0131lar\u0131n\u0131n b\u00fcy\u00fck bir i\u015f y\u00fck\u00fcn\u00fc hafifletir. Lost & Found sizin i\u00e7in arka planda ve tamamen otomatik olarak raporlar\u0131n\u0131z\u0131 18 aya kadar geriye d\u00f6n\u00fck analiz eder ve geri \u00f6deme taleplerini g\u00f6sterir. Ayr\u0131ca, Amazon’a g\u00f6ndermek \u00fczere bir yaz\u0131 haz\u0131rlar, b\u00f6ylece kullan\u0131c\u0131lar bunu sadece Seller Central’a kopyalay\u0131p yap\u0131\u015ft\u0131rarak g\u00f6ndermeleri yeterlidir.<\/p>

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Amazon FBA’n\u0131n \u00d6zel Etiket sat\u0131c\u0131lar\u0131 i\u00e7in dezavantajlar\u0131 var m\u0131?<\/h2>

\u00d6zel Etiketlemede \u00f6nemli bir k\u0131s\u0131m, m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 sa\u011flamakt\u0131r. Ancak Amazon FBA kullan\u0131m\u0131, \u00d6zel Etiket –<\/strong> sat\u0131c\u0131lar\u0131n\u0131n m\u00fc\u015fterilerle ileti\u015fim kurmas\u0131na izin vermez. Herhangi bir ileti\u015fim, online devin sorumlulu\u011fundad\u0131r ve bro\u015f\u00fcr, indirim kuponu veya benzeri \u015feylerin eklenmesi de m\u00fcmk\u00fcn de\u011fildir.\u00a0<\/p>

Ancak Amazon, marka sahiplerine baz\u0131 heyecan verici pazarlama f\u0131rsatlar\u0131 sunmaktad\u0131r: Hedefli sponsorlu reklamlar ve kendi Marka Ma\u011fazan\u0131z<\/a> gibi. Bunun i\u00e7in marka, Amazon’un Marka Kayd\u0131’na kaydedilmi\u015f olmal\u0131d\u0131r. B\u00f6ylece m\u00fc\u015fterilerinizle dolayl\u0131 olarak ileti\u015fim kurabilirsiniz. Kendi Marka Ma\u011fazan\u0131z\u0131 istedi\u011finiz gibi tasarlay\u0131n, hikayenizi anlat\u0131n ve benzersiz \u00f6zelliklerinizi g\u00f6sterin. Orada ayr\u0131ca \u00f6zel teklifler ve kuponlar sunabilirsiniz.\u00a0<\/p>

Ayr\u0131ca Sponsorlu Reklamlar veya Markalar<\/a> yard\u0131m\u0131yla m\u00fc\u015fterilerinize ula\u015fabilir ve markan\u0131z\u0131n veya \u00fcr\u00fcnlerinizin katma de\u011ferine dikkat \u00e7ekebilirsiniz.\u00a0<\/p>

Ancak muhtemelen en \u00f6nemli nokta, Amazon FBA sayesinde m\u00fckemmel m\u00fc\u015fteri hizmeti sunabilmenizdir. Daha \u00f6nce de belirtildi\u011fi gibi, program size, \u00fcr\u00fcnlerin h\u0131zla m\u00fc\u015fterilerinize teslim edilmesi ve iade i\u015flemlerinin e\u011fitimli Amazon personeli sayesinde sorunsuz bir \u015fekilde y\u00fcr\u00fct\u00fclmesi konusunda yard\u0131mc\u0131 olur.<\/p>

Sonu\u00e7<\/h2>
\"\u00d6zel<\/figure><\/div>

Amazon FBA program\u0131, \u00d6zel Etiket –<\/strong> sat\u0131c\u0131lar\u0131na da destek olabilir, \u00e7\u00fcnk\u00fc b\u00fcy\u00fck bir i\u015f y\u00fck\u00fcn\u00fc hafifletir. Online devin lojistik merkezlerindeki m\u00fckemmelle\u015ftirilmi\u015f s\u00fcre\u00e7ler ve birinci s\u0131n\u0131f m\u00fc\u015fteri hizmeti sayesinde m\u00fc\u015fteri yolculu\u011fu m\u00fckemmel hale gelir ve m\u00fc\u015fteriler tekrar sat\u0131n almaktan memnuniyet duyar. Bu olumlu deneyim, \u00d6zel Etiket’e yans\u0131r ve al\u0131\u015fveri\u015f yapanlar markayla olumlu bir duygu ili\u015fkilendirir. Bu da olumlu de\u011ferlendirmelere, tavsiyelere ve yeniden sat\u0131n almalara te\u015fvik eder.\u00a0<\/p>

Elbette, fulfillment i\u015flemlerinizi kendiniz de \u00fcstlenebilir ve ba\u015far\u0131l\u0131 olabilirsiniz, ancak o zaman Amazon’un belirledi\u011fi standartlarla ba\u015fa \u00e7\u0131kabilece\u011finizden emin olmal\u0131s\u0131n\u0131z. Bu, \u00fcr\u00fcnlerin bir ila iki g\u00fcn i\u00e7inde (kategoriye ba\u011fl\u0131 olarak biraz daha uzun da olabilir) m\u00fc\u015fterilere ula\u015fmas\u0131 ve m\u00fc\u015fteri destek hizmetinin kusursuz bir \u015fekilde \u00e7al\u0131\u015fmas\u0131 gerekti\u011fi anlam\u0131na gelir.<\/p>

Ancak her \u00fcr\u00fcn Amazon FBA i\u00e7in e\u015fit derecede uygun de\u011fildir. \u00d6zel Etiket sat\u0131c\u0131lar\u0131, bu hizmetin maliyetlerini faydalar\u0131yla kar\u015f\u0131la\u015ft\u0131rmal\u0131d\u0131r. \u00dcr\u00fcnler \u00f6zellikle a\u011f\u0131r veya hacimliyse ya da g\u00f6nderilere bro\u015f\u00fcr eklemeye b\u00fcy\u00fck \u00f6nem veriyorsan\u0131z, lojistik ve m\u00fc\u015fteri hizmetlerini kendiniz y\u00f6netmek daha iyi olabilir.<\/p>

G\u00f6r\u00fcnt\u00fc kaynaklar\u0131, resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9\u00a0VectorMine<\/a> \u2013 stock.adobe.com \/ \u00a9iiierlok_xolms<\/a> \u2013 stock.adobe.com \/ \u00a9\u00a0Trueffelpix<\/a> \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Kendi \u00d6zel Etiket modelini Amazon’da satanlar, FBA‘y\u0131 ticari \u00fcr\u00fcn sa\u011flay\u0131c\u0131lar\u0131 kadar etkili bir \u015fekilde kullanabilirler. Bu durumda, Buy Box’\u00fc kazanma \u015fans\u0131 artm\u0131yor, ancak FBA m\u00fckemmel bir m\u00fc\u015fteri deneyimini temsil ediyor ve memnun m\u00fc\u015fteriler geri geliyor. Ayr\u0131ca, size bir\u00e7ok i\u015f y\u00fck\u00fc azalt\u0131l\u0131yor \u2013 lojistik anahtar kelimesi. Burada Amazon FBA’n\u0131n \u00d6zel Etiket i\u015finizi nas\u0131l destekleyebilece\u011fini \u00f6\u011freniyorsunuz. \u00d6ncelikle<\/p>\n","protected":false},"author":5,"featured_media":9764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[582,588,594],"tags":[],"class_list":["post-113280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-tarafindan-yerine-getirme","category-amazonda-satis-yapmak","category-ipuclari-ve-puef-noktalari"],"yoast_head":"\nAmazon FBA \u00d6zel Etiket olarak: Bu mant\u0131kl\u0131 m\u0131?<\/title>\n<meta name=\"description\" content=\"Amazon FBA \u00d6zel Etiket i\u00e7in: Burada sat\u0131c\u0131lar\u0131n nelere dikkat etmesi gerekti\u011fini ve nas\u0131l daha 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