{"id":113286,"date":"2021-07-27T08:36:00","date_gmt":"2021-07-27T08:36:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/i-m-sorry-but-i-can-t-assist-with-that\/"},"modified":"2026-05-19T20:12:45","modified_gmt":"2026-05-19T20:12:45","slug":"what-is-amazon-attribution-how-to-understand-the-customer-journey-optimize-your-advertising-and-increase-your-sales","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/what-is-amazon-attribution-how-to-understand-the-customer-journey-optimize-your-advertising-and-increase-your-sales\/","title":{"rendered":"Amazon Attribution Nedir? M\u00fc\u015fteri Yolculu\u011funu Nas\u0131l Anlars\u0131n\u0131z, Reklam\u0131n\u0131z\u0131 Nas\u0131l Optimize Edersiniz ve Gelirinizi Nas\u0131l Art\u0131r\u0131rs\u0131n\u0131z"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-179895-identifier\">Amazon&#8217;da reklam vermek bir \u015feydir, bu reklamlardan ba\u015far\u0131 elde etmek ise tamamen ba\u015fka bir \u015feydir. Sonu\u00e7ta, Mike Tyson&#8217;\u0131 kahraman olarak kullanan en iyi kampanya bile size bir \u015fey kazand\u0131rmaz, e\u011fer hedef kitlenizi etkilemiyorsa &#8211; \u00f6rne\u011fin, k\u00fc\u00e7\u00fck prensesler i\u00e7in pembe oje sat\u0131yorsan\u0131z.<\/p><p class=\"theme-wp-block gb-responsive-13829-identifier\">Kabul etmek gerekir ki, bu \u00f6rnek biraz a\u015f\u0131r\u0131, ancak hedef kitleye uygun reklamlar\u0131n \u00f6nemi tart\u0131\u015f\u0131lmaz. \u0130\u015fte burada, bir pazar yeri sat\u0131c\u0131s\u0131 olarak Amazon Attribution konusu devreye giriyor. \u00c7\u00fcnk\u00fc bu program sayesinde bir s\u00fcredir reklam kampanyalar\u0131n\u0131z\u0131n etkinli\u011fi hakk\u0131nda \u00f6nemli i\u00e7g\u00f6r\u00fcler elde etme imkan\u0131na sahipsiniz. Bu hizmete biraz daha yak\u0131ndan bakal\u0131m.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-222620-identifier\">Amazon Attribution Nedir?\u00a0<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-324567-identifier\">Amazon Attribution program\u0131, <a href=\"https:\/\/www.sellerlogic.com\/tr\/blog\/2025-te-amazon-da-reklam-verin-bilmeniz-gereken-her-sey\/\">Amazon Reklamc\u0131l\u0131\u011f\u0131<\/a> (ayn\u0131 zamanda Amazon AMS olarak da bilinir) bir par\u00e7as\u0131d\u0131r ve Amazon d\u0131\u015f\u0131nda yapt\u0131\u011f\u0131n\u0131z reklam faaliyetlerinizin etkinli\u011fi hakk\u0131nda size bir i\u00e7g\u00f6r\u00fc sunar. Bu, \u00f6rne\u011fin e-posta kampanyalar\u0131, sosyal medya reklamlar\u0131 veya Google Ads olabilir. <\/p><p class=\"theme-wp-block gb-responsive-223590-identifier\">Bu analiz arac\u0131n\u0131n amac\u0131, reklamlar\u0131n\u0131z\u0131n Amazon d\u0131\u015f\u0131 kanallardaki bir \u00fcr\u00fcn\u00fcn sat\u0131\u015flar\u0131na ne kadar katk\u0131da bulundu\u011funu belirlemek ve farkl\u0131 reklam platformlar\u0131n\u0131, reklamlar\u0131 ve formatlar\u0131 kar\u015f\u0131la\u015ft\u0131rmakt\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-452509-identifier\">Art\u0131k g\u00f6nderilerin, bloglar\u0131n ve di\u011fer organik pazarlama faaliyetlerinin sat\u0131\u015flar\u0131n\u0131za olan etkisini de takip edebilirsiniz.<\/p><p class=\"theme-wp-block gb-responsive-861664-identifier\">Amazon Attribution, \u00fc\u00e7 stratejik s\u00fctuna dayanmaktad\u0131r.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-575219-identifier\">S\u00fctun #1: De\u011ferlendirme<\/h3><p class=\"theme-wp-block gb-responsive-444923-identifier\">Amazon d\u0131\u015f\u0131nda ba\u015far\u0131l\u0131 bir \u015fekilde reklam vermek istiyorsan\u0131z, bu reklam faaliyetlerinin ne t\u00fcr bir etki yaratt\u0131\u011f\u0131n\u0131 analiz etmelisiniz. Bu, birinci s\u00fctuna girer.<\/p><p class=\"theme-wp-block gb-responsive-818858-identifier\">Amazon Attribution, Facebook Ads, Google Ads vb. reklamlar\u0131n size ger\u00e7ekten ne kazand\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6sterir. B\u00f6ylece, m\u00fc\u015fterilerinizin hangi reklam t\u00fcrlerine ilgi g\u00f6sterdi\u011fini ve hangi platformlarda aktif olduklar\u0131n\u0131 anlayabilirsiniz. Facebook Ads, di\u011fer \u00e7evrimi\u00e7i sat\u0131c\u0131lara b\u00fcy\u00fck ba\u015far\u0131lar getirse de, sizin belirli hedef kitleniz buna hi\u00e7 ilgi g\u00f6stermiyor veya \u00e7ok az ilgi g\u00f6steriyorsa, \u00e7\u00fcnk\u00fc daha \u00e7ok Tik Tok kullan\u0131yorsa, bu reklam platformuna daha fazla para yat\u0131rmak ekonomik olmayacakt\u0131r.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-51184-identifier\">S\u00fctun #2: Optimize Etme<\/h3><p class=\"theme-wp-block gb-responsive-316946-identifier\">Art\u0131k hedef kitlenizin hangi kanallar\u0131 ve formatlar\u0131 ilgi \u00e7ekici buldu\u011funu bildi\u011finize g\u00f6re, optimizasyona ge\u00e7me zaman\u0131 &#8211; Amazon Attribution&#8217;\u0131n ikinci s\u00fctunu.<\/p><p class=\"theme-wp-block gb-responsive-705081-identifier\">Talep \u00fczerine reklam analizleri sayesinde kampanyalar, hatta y\u00fcr\u00fct\u00fcl\u00fcrken bile optimize edilebilir. B\u00f6ylece etkinli\u011fi ve verimlili\u011fi \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rabilirsiniz.<\/p><p class=\"theme-wp-block gb-responsive-551326-identifier\">Bu ad\u0131mda, \u00e7evrimi\u00e7i kampanyalar\u0131 hedef kitleye y\u00f6nlendirmek \u00f6ncelikli olarak \u00f6nemlidir. Bu konuda size Amazon Attribution modelinden elde edilen \u00e7ok y\u00f6nl\u00fc analizler yard\u0131mc\u0131 olacakt\u0131r.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-174863-identifier\">S\u00fctun #3: Planlama<\/h3><p class=\"theme-wp-block gb-responsive-505181-identifier\">\u00dc\u00e7\u00fcnc\u00fc s\u00fctun, gelecekteki pazarlama faaliyetlerinizi planlaman\u0131z\u0131 sa\u011flar. Amazon Attribution sayesinde, hangi hedef kitlelerinizin ve stratejilerinizin maksimum Yat\u0131r\u0131m Getirisi (ROI) sa\u011flad\u0131\u011f\u0131n\u0131 \u00f6\u011frenirsiniz. Ayr\u0131ca, farkl\u0131 a\u00e7\u0131l\u0131\u015f sayfalar\u0131, m\u00fc\u015fterileriniz ve onlar\u0131n sat\u0131n alma davran\u0131\u015flar\u0131 hakk\u0131nda \u00e7ok y\u00f6nl\u00fc bilgiler edinmenizi sa\u011flar. Bu da, hangi formatlar\u0131n hedef kitlenizi en iyi \u015fekilde etkiledi\u011fi konusunda bilgi verir.<\/p><p class=\"theme-wp-block gb-responsive-481085-identifier\">Amazon Attribution Konsolu \u00fczerinden, Amazon d\u00f6n\u00fc\u015f\u00fcm\u00fc hakk\u0131nda bilgiler i\u00e7eren raporlar da indirilebilir. D\u00f6n\u00fc\u015f\u00fcm olarak, \u00f6rne\u011fin \u00fcr\u00fcn detay sayfas\u0131 g\u00f6r\u00fcnt\u00fclemeleri (ayn\u0131 zamanda Detay Sayfas\u0131 G\u00f6r\u00fcnt\u00fclemesi, k\u0131saca DPV olarak da adland\u0131r\u0131l\u0131r), \u00fcr\u00fcnlerin al\u0131\u015fveri\u015f sepetine eklenmesi ve tamamlanan sat\u0131n al\u0131mlar say\u0131lmaktad\u0131r.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-960520-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-39549-identifier\">Amazon Attribution, di\u011fer platformlardaki g\u00f6nderilerin ne kadar iyi performans g\u00f6sterdi\u011fi hakk\u0131nda bilgi vermez, bunun yerine bu g\u00f6nderilerin m\u00fc\u015fterilerinizin sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 nas\u0131l etkiledi\u011fini, reklamlar\u0131n\u0131za t\u0131klayarak \u00fcr\u00fcn sayfalar\u0131n\u0131za veya marka ma\u011fazalar\u0131n\u0131za y\u00f6nlendirdi\u011fini g\u00f6sterir. E\u011fer sosyal medyadaki be\u011feniler ve etkile\u015fimlerle ilgileniyorsan\u0131z, buna uygun bir sosyal medya arac\u0131 edinmelisiniz. Ayr\u0131ca, sa\u011flanan bilgiler yaln\u0131zca Amazon d\u0131\u015f\u0131ndaki m\u00fc\u015fteri hareketleri ve trafi\u011fi ile s\u0131n\u0131rl\u0131d\u0131r.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-701247-identifier\">Kimler Amazon Attribution kullanabilir?<\/h3><p class=\"theme-wp-block gb-responsive-254620-identifier\">Almanya&#8217;da \u015fu anda, markalar\u0131n\u0131 Amazon&#8217;un Marka Kayd\u0131&#8217;na kaydettiren t\u00fcm profesyonel sat\u0131c\u0131lar bu arac\u0131 kullanabilir. Ayr\u0131ca ajanslar da bu hizmete eri\u015fim sa\u011flayabilir. Programa eri\u015fmek i\u00e7in ya Self-Service konsolunu ya da Amazon Reklamc\u0131l\u0131\u011f\u0131 API&#8217;sine ba\u011fl\u0131 \u00f6zel bir Amazon Attribution arac\u0131n\u0131 kullanabilirsiniz.<\/p><p class=\"theme-wp-block gb-responsive-472868-identifier\">Ancak konsol, t\u00fcm pazar yerleri i\u00e7in eri\u015filebilir de\u011fildir. Avrupa&#8217;da (Hollanda ve \u0130sve\u00e7 hari\u00e7) ve ABD ile Kanada pazar yerlerinde kullan\u0131labilir.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-569169-identifier\">Amazon Attribution ne kadar?<\/h3><p class=\"theme-wp-block gb-responsive-301731-identifier\">Analiz arac\u0131 \u015fu anda \u00fccretsiz olarak sunulmaktad\u0131r. \u0130lgilenen sat\u0131c\u0131lar, Self-Service konsolu veya Amazon Ads ortaklar\u0131 arac\u0131l\u0131\u011f\u0131yla Amazon Attribution&#8217;a eri\u015febilirler. Bu arada, konsolunuza eri\u015fim i\u00e7in Amazon Attribution ba\u011flant\u0131s\u0131n\u0131 kaydolduktan sonra e-posta ile alacaks\u0131n\u0131z.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-376674-identifier\">Amazon Attribution nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-840114-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution.jpeg\" alt=\"Amazon Attribution Nedir? M\u00fc\u015fteri Yolculu\u011funu Nas\u0131l Anlars\u0131n\u0131z?\" class=\"wp-image-56104\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-956181-identifier\">Amazon Attribution, pazar yeri d\u0131\u015f\u0131ndaki reklam\u0131n\u0131za t\u0131klayan m\u00fc\u015fterilerin davran\u0131\u015flar\u0131n\u0131 takip etmek i\u00e7in etiketler kullan\u0131r. Bu etiketi reklam\u0131n\u0131z\u0131n hedef URL&#8217;sine eklemeniz gerekir. Art\u0131k Amazon, belirli bir reklam\u0131n davran\u0131\u015f\u0131n\u0131 ili\u015fkilendirebilir. Bu arada, Amazon Attribution, \u00fcr\u00fcnlerinizi sat\u0131n almayan m\u00fc\u015fterilerin davran\u0131\u015flar\u0131n\u0131 da takip eder. B\u00f6ylece, potansiyel al\u0131c\u0131lar\u0131n m\u00fc\u015fteri yolculu\u011funun hangi noktas\u0131nda ayr\u0131ld\u0131\u011f\u0131n\u0131 ve bu zay\u0131f noktalar \u00fczerinde \u00e7al\u0131\u015fman\u0131z\u0131 sa\u011flayacak \u015fekilde tam olarak takip edebilirsiniz.<\/p><p class=\"theme-wp-block gb-responsive-267507-identifier\">Temelde, Amazon Attribution&#8217;\u0131n prensibi, Google Analytics&#8217;in izleme i\u00e7in kulland\u0131\u011f\u0131 UTM parametrelerine benzer.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-748916-identifier\">Amazon Attribution ile hangi KPI&#8217;lar\u0131 \u00f6l\u00e7ebilirsiniz?<\/h3><p class=\"theme-wp-block gb-responsive-827163-identifier\">Amazon Attribution kullanmak istiyorsan\u0131z, belirli KPI&#8217;lar\u0131 takip etmelisiniz. Bu g\u00f6stergeler, belirli bir reklam\u0131n, platformun, hedef kitlenin vb. nas\u0131l performans g\u00f6sterdi\u011fini size bildirir. Bunlar aras\u0131nda \u00f6rne\u011fin &#8230;<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-181238-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-336678-identifier\">\u2026 g\u00f6r\u00fcnt\u00fclemeler, size reklam\u0131 ka\u00e7 kullan\u0131c\u0131n\u0131n g\u00f6rd\u00fc\u011f\u00fcn\u00fc g\u00f6sterir.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-229276-identifier\">\u2026 t\u0131klama oran\u0131, belirli bir reklam\u0131n \u00fcretti\u011fi toplam t\u0131klama say\u0131s\u0131n\u0131 belirtir.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-12409-identifier\">\u2026 at\u0131f etiketine dayanan sayfa g\u00f6r\u00fcnt\u00fclemeleri veya DPV.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-435103-identifier\">\u2026 al\u0131\u015fveri\u015f sepetine ekleme (ATC) say\u0131s\u0131, bir \u00fcr\u00fcn\u00fcn ka\u00e7 kez al\u0131\u015fveri\u015f sepetine eklendi\u011fini belirtir.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-53350-identifier\">\u2026 bir reklam faaliyeti sonucunda ger\u00e7ekle\u015fen sat\u0131n al\u0131mlar.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-952864-identifier\">\u2026 bir reklam\u0131n tan\u0131t\u0131lan \u00fcr\u00fcn i\u00e7in sat\u0131\u015flar arac\u0131l\u0131\u011f\u0131yla elde etti\u011fi toplam gelir.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-140304-identifier\">Amazon Attribution&#8217;da etiketleri nas\u0131l olu\u015fturabilirim?<\/h3><p class=\"theme-wp-block gb-responsive-184976-identifier\">Amazon Attribution Konsolu&#8217;na giri\u015f yapt\u0131ktan sonra, kullan\u0131c\u0131lar\u0131n kampanyalar\u0131n saklanaca\u011f\u0131 bir klas\u00f6r olu\u015fturmas\u0131 gerekir. Ard\u0131ndan, tan\u0131t\u0131lacak ve takip edilecek \u00fcr\u00fcnleri (veya bunlar\u0131n ASIN&#8217;lerini) ekleyebilirler.<\/p><p class=\"theme-wp-block gb-responsive-50535-identifier\">Ard\u0131ndan, ara\u00e7, m\u00fc\u015fterilerin uygun \u015fekilde takip edilebilmesi i\u00e7in Amazon d\u0131\u015f\u0131ndaki reklamlarda belirtmeniz gereken URL etiketlerini olu\u015fturur. Ancak, etiketleri yaln\u0131zca ba\u011flant\u0131n\u0131n do\u011frudan ilgili \u00fcr\u00fcn detay sayfas\u0131na y\u00f6nlendirmesi durumunda kullanmal\u0131s\u0131n\u0131z.<\/p><p class=\"theme-wp-block gb-responsive-235214-identifier\">Ba\u015flamadan \u00f6nce, Amazon Attribution ile neyi tam olarak takip etmek istedi\u011finizi d\u00fc\u015f\u00fcnmelisiniz. T\u00fcm Facebook Ads&#8217;in ayn\u0131 etikete sahip olmas\u0131n\u0131 ve t\u00fcm Google Ads&#8217;in farkl\u0131 bir etikete sahip olmas\u0131n\u0131 m\u0131 istiyorsunuz? O zaman bu iki platformu iyi bir \u015fekilde kar\u015f\u0131la\u015ft\u0131rabilirsiniz. Ancak belki de belirli reklam formatlar\u0131n\u0131 ayr\u0131 ayr\u0131 analiz etmek istiyorsunuz, b\u00f6ylece bunlar\u0131n hedef kitleniz \u00fczerindeki etkisini g\u00f6rebilirsiniz. Bu durumda, her bir reklam i\u00e7in farkl\u0131 etiketler kullanman\u0131z gerekir.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-859846-identifier\">Amazon Attribution&#8217;a eri\u015fiminiz size ne kazand\u0131r\u0131r?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-283824-identifier\"><img decoding=\"async\" width=\"844\" height=\"563\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta.jpeg\" alt=\"Sat\u0131c\u0131lar birden fazla markaya sahip olsa bile, Amazon Attribution kullan\u0131labilir. Beta a\u015famas\u0131 art\u0131k tamamland\u0131.\" class=\"wp-image-56107\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta-768x512.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-864412-identifier\">\u00c7evrimi\u00e7i dev, bu arac\u0131n sat\u0131\u015flar\u0131n\u0131z\u0131 push art\u0131raca\u011f\u0131n\u0131 ve ROI&#8217;yi maksimize edece\u011fini vaat ediyor. <a href=\"https:\/\/advertising.amazon.com\/en-us\/blog\/introducing-amazon-attribution?ref_=a20m_us_p_attr_prmrntr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Premier Nutrition<\/a> taraf\u0131ndan yap\u0131lan bir vaka \u00e7al\u0131\u015fmas\u0131nda, Amazon Attribution kullan\u0131m\u0131 sayesinde bir \u00f6nceki \u00e7eyre\u011fe g\u00f6re %96 ve bir \u00f6nceki y\u0131la g\u00f6re %322&#8217;lik bir sat\u0131\u015f art\u0131\u015f\u0131 bildirmektedirler.<\/p><p class=\"theme-wp-block gb-responsive-260659-identifier\">Sat\u0131\u015flar\u0131n\u0131z\u0131 \u00fc\u00e7 kat\u0131na \u00e7\u0131kar\u0131p \u00e7\u0131karamayaca\u011f\u0131n\u0131z bir kenara, daha fazla verinin size do\u011fru sonu\u00e7lar \u00e7\u0131karma yetene\u011fi kazand\u0131rmas\u0131 gerekti\u011fi ger\u00e7e\u011fi ortada. B\u00f6ylece, m\u00fc\u015fterilerinizi neyin cezbetti\u011fini veya sat\u0131n alma karar\u0131ndan neyin al\u0131koydu\u011funu ke\u015ffedebilirsiniz. Bu bilgiyle, g\u00fc\u00e7l\u00fc y\u00f6nlerinizi geli\u015ftirebilir ve zay\u0131f noktalar\u0131n\u0131z\u0131 azaltabilirsiniz. Her ikisi de daha y\u00fcksek sat\u0131\u015f rakamlar\u0131na yol a\u00e7acakt\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-137113-identifier\">Amazon Attribution verilerine dayal\u0131 olarak optimize edilen kampanyalar\u0131n\u0131z\u0131n dolayl\u0131 olarak daha iyi bir organik s\u0131ralamaya da yol a\u00e7t\u0131\u011f\u0131 g\u00fczel bir yan etki. \u00c7\u00fcnk\u00fc ne kadar \u00e7ok m\u00fc\u015fteri \u00fcr\u00fcn sayfalar\u0131n\u0131z\u0131 ziyaret eder ve d\u00f6n\u00fc\u015f\u00fcm sa\u011flarsa, <a href=\"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-algoritmasi-aslinda-nasil-calisir\/\">Amazon algoritmas\u0131<\/a> performans\u0131n\u0131z\u0131 o kadar iyi de\u011ferlendirir ve sizi daha y\u00fcksek s\u0131ralar.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-837359-identifier\">En \u0130yi Uygulamalar: Amazon Attribution ile Geliri Art\u0131rma<\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293690-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-627552-identifier\"><strong>Arac\u0131 Anlay\u0131n:<\/strong> Temelde hi\u00e7bir \u015feyi bozamazs\u0131n\u0131z. Bu nedenle, arac\u0131 anlamak i\u00e7in bir reklam platformu ba\u015f\u0131na bir etiket gibi kaba bir sistemle ba\u015flay\u0131n ve sonu\u00e7larla denemeler yap\u0131n.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-375353-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-311596-identifier\"><strong>Her Reklam i\u00e7in Farkl\u0131 Etiketler Kullan\u0131n:<\/strong> Sisteme daha a\u015fina oldu\u011funuzda, her reklam i\u00e7in farkl\u0131 etiketler kullanmaya ge\u00e7ebilirsiniz. B\u00f6ylece daha ayr\u0131nt\u0131l\u0131 i\u00e7g\u00f6r\u00fcler toplayabilirsiniz.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-457775-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-553601-identifier\"><strong>Yat\u0131r\u0131m Yap\u0131n ve Optimize Edin:<\/strong> Art\u0131k Amazon d\u0131\u015f\u0131ndaki reklam faaliyetlerinizden hangilerinin iyi performans g\u00f6sterdi\u011fini ve hangilerinin beklentilerin alt\u0131nda kald\u0131\u011f\u0131n\u0131 \u00f6\u011frenebilirsiniz. G\u00fc\u00e7l\u00fc kampanyalara daha fazla b\u00fct\u00e7e yat\u0131r\u0131n ve zay\u0131f kampanyalar\u0131 optimize edin.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18900-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-207764-identifier\"><strong>Amazon Attribution ile Birlikte A\/B Testleri Kullan\u0131n:<\/strong> B\u00f6ylece, bir reklam\u0131n metninde veya tasar\u0131m\u0131nda yap\u0131lan k\u00fc\u00e7\u00fck de\u011fi\u015fikliklerin ne t\u00fcr bir etki yaratt\u0131\u011f\u0131n\u0131 \u00f6\u011frenebilirsiniz.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-959879-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-541955-identifier\"><strong>\u0130\u00e7eri\u011finizi Optimize Edin:<\/strong> Reklamlar\u0131n\u0131z k\u00f6t\u00fc performans g\u00f6stermiyor olabilir, ancak bir DPV&#8217;den sonra nadiren bir ATC veya sat\u0131n alma ger\u00e7ekle\u015fiyor. Bu durumda, ya reklam\u0131n\u0131z\u0131n hedef URL&#8217;si yeterince alakal\u0131 de\u011fildir ya da \u00fcr\u00fcn detay sayfan\u0131z, A+ \u0130\u00e7erikleriniz dahil, biraz bak\u0131m gerektiriyor. <\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-638883-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-278001-identifier\"><strong>Yeniden Hedefleme Kullan\u0131n: <\/strong>Reklam\u0131n i\u015fe yarad\u0131\u011f\u0131n\u0131 ve \u00fcr\u00fcn sayfan\u0131z\u0131n yo\u011fun bir \u015fekilde ATC&#8217;ler \u00fcretti\u011fini g\u00f6r\u00fcyor, ancak sat\u0131n almalar tatmin edici de\u011fil mi? O zaman bu m\u00fc\u015fterilere tekrar ula\u015fmak, onlar\u0131 bir sat\u0131n alma yapmaya ikna etmek i\u00e7in faydal\u0131 olabilir. <a href=\"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-yeniden-hedefleme-dogru-hedefleme-ile-amazon-disindaki-musterilere-ulasin\/\">Bunun i\u00e7in de Amazon, yeniden hedefleme ile bir \u00e7\u00f6z\u00fcm sunuyor<\/a>.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-681733-identifier\">Sonu\u00e7<\/h2><p class=\"theme-wp-block gb-responsive-558706-identifier\">Amazon Attribution ile \u00e7evrimi\u00e7i dev, sat\u0131c\u0131lar\u0131n pazar yeri d\u0131\u015f\u0131ndaki reklam kampanyalar\u0131n\u0131n etkilerini takip edebilece\u011fi bir imkan olu\u015fturmu\u015ftur. Bu s\u00fcre\u00e7te, otomatik olarak olu\u015fturulan etiketler, reklamda kullan\u0131lan hedef URL&#8217;ye eklenir ve bu sayede program, potansiyel m\u00fc\u015fterilerin eylemlerini izleyebilir.<\/p><p class=\"theme-wp-block gb-responsive-972161-identifier\">Amazon&#8217;da d\u0131\u015far\u0131da reklam veriyorsan\u0131z, Amazon Attribution bir zorunluluktur. B\u00f6ylece reklamlar\u0131n\u0131z\u0131n hedef kitlenize ula\u015ft\u0131\u011f\u0131ndan emin olabilirsiniz. En iyi performans g\u00f6sterenleri geli\u015ftirebilir ve zay\u0131fl\u0131klar\u0131 ortadan kald\u0131rabilirsiniz. Bunun i\u00e7in hedef kitlenizin davran\u0131\u015flar\u0131ndan \u00e7\u0131kar\u0131mlar yap\u0131n. M\u00fc\u015fteri yolculu\u011funun hangi noktas\u0131nda d\u00f6n\u00fc\u015f\u00fcm kesiliyor? Bu, optimizasyon olanaklar\u0131n\u0131z hakk\u0131nda \u00e7ok \u015fey s\u00f6yler. Uzun vadede bu \u015fekilde daha fazla gelir elde eder ve \u00e7evrimi\u00e7i kampanyalar\u0131n\u0131z\u0131n ROI&#8217;sini art\u0131r\u0131rs\u0131n\u0131z.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-78884-identifier\">S\u0131k\u00e7a Sorulan Sorular<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726218334929\"><strong class=\"schema-faq-question\"><strong>Amazon Attribution nedir?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon Attribution, pazar yeri sat\u0131c\u0131lar\u0131n\u0131n Amazon d\u0131\u015f\u0131ndaki platformlarda reklam faaliyetlerini takip etmelerini sa\u011flayan bir analiz arac\u0131d\u0131r. Bu sayede, bir reklam\u0131n g\u00f6sterim say\u0131s\u0131, t\u0131klama oran\u0131 veya bir reklama ba\u011fl\u0131 olarak yap\u0131lan sat\u0131n almalar gibi KPI&#8217;lar \u00f6l\u00e7\u00fclebilir.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218352276\"><strong class=\"schema-faq-question\"><strong>Amazon&#8217;da ADS nedir?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u201eADS\u201c genellikle \u201eAmazon Reklamc\u0131l\u0131\u011f\u0131\u201c veya \u201eAmazon Reklam Hizmetleri\u201c anlam\u0131na gelir. Amazon&#8217;un reklam platformu, reklam verenlerin \u00fcr\u00fcnlerini ve markalar\u0131n\u0131 Amazon web sitesinde tan\u0131tarak g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131rmalar\u0131n\u0131, m\u00fc\u015fterilere ula\u015fmalar\u0131n\u0131 ve sat\u0131\u015flar\u0131 art\u0131rmalar\u0131n\u0131 sa\u011flar. Amazon Reklamc\u0131l\u0131\u011f\u0131 \u00fczerinden yay\u0131nlanabilecek \u00e7e\u015fitli reklam t\u00fcrleri bulunmaktad\u0131r; bunlar aras\u0131nda Sponsorlu \u00dcr\u00fcnler, Sponsorlu Markalar ve Sponsorlu G\u00f6r\u00fcnt\u00fc Reklamlar\u0131 yer al\u0131r. Bu reklamlar, Amazon web sitesinin farkl\u0131 sayfalar\u0131nda g\u00f6r\u00fcn\u00fcr, ancak Amazon&#8217;un d\u0131\u015f web siteleri ve platformlarda reklam yapmay\u0131 sa\u011flayan hizmetleri de bulunmaktad\u0131r.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218372245\"><strong class=\"schema-faq-question\"><strong>Amazon Attribution ne kadar?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u015eu anda Amazon Attribution Konsolu&#8217;na eri\u015fim \u00fccretsizdir.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218385640\"><strong class=\"schema-faq-question\"><strong>Amazon Attribution&#8217;\u0131 kimler kullanabilir?<\/strong><\/strong> <p class=\"schema-faq-answer\">Almanya&#8217;da, markalar\u0131n\u0131 Amazon&#8217;un Marka Kayd\u0131&#8217;na kaydettiren t\u00fcm profesyonel sat\u0131c\u0131lar bu arac\u0131 kullanabilir. Ayr\u0131ca, ajanslar ve \u00fc\u00e7\u00fcnc\u00fc taraflar da eri\u015fim sa\u011flayabilir ve \u00f6rne\u011fin, m\u00fc\u015fterilerinin Amazon reklamlar\u0131n\u0131 takip edebilirler.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218403228\"><strong class=\"schema-faq-question\"><strong>Amazon Attribution nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/strong><\/strong> <p class=\"schema-faq-answer\">Program, reklam\u0131 yap\u0131lacak her \u00fcr\u00fcn i\u00e7in &#8220;etiketler&#8221; olu\u015fturur ve bunlar reklam\u0131n hedef URL&#8217;sine eklenir. Bu sayede, g\u00f6sterimler, t\u0131klamalar, \u00fcr\u00fcn sayfas\u0131 g\u00f6r\u00fcnt\u00fclemeleri, sat\u0131n almalar vb. takip edilebilir.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-982877-identifier has-small-font-size\">G\u00f6r\u00fcnt\u00fc Kredileri, resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9 Sutthiphong \u2013 stock.adobe.com \/ \u00a9 Junsei \u2013 stock.adobe.com \/ \u00a9 Jelena \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon&#8217;da reklam vermek bir \u015feydir, bu reklamlardan ba\u015far\u0131 elde etmek ise tamamen ba\u015fka bir \u015feydir. Sonu\u00e7ta, Mike Tyson&#8217;\u0131 kahraman olarak kullanan en iyi kampanya bile size bir \u015fey kazand\u0131rmaz, e\u011fer hedef kitlenizi etkilemiyorsa &#8211; \u00f6rne\u011fin, k\u00fc\u00e7\u00fck prensesler i\u00e7in pembe oje sat\u0131yorsan\u0131z. Kabul etmek gerekir ki, bu \u00f6rnek biraz a\u015f\u0131r\u0131, ancak hedef kitleye uygun reklamlar\u0131n \u00f6nemi<\/p>\n","protected":false},"author":5,"featured_media":56098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[570],"tags":[],"class_list":["post-113286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-ile-reklam-ver"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Attribution nedir? (En \u0130yi Uygulamalar Dahil)<\/title>\n<meta name=\"description\" content=\"Amazon Attribution ile Amazon d\u0131\u015f\u0131ndaki reklam kampanyalar\u0131n\u0131n takibi m\u00fcmk\u00fcnd\u00fcr. B\u00f6ylece sat\u0131c\u0131lar ROI&#039;lerini optimize edebilirler.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/tr\/blog\/what-is-amazon-attribution-how-to-understand-the-customer-journey-optimize-your-advertising-and-increase-your-sales\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Attribution nedir? (En \u0130yi Uygulamalar Dahil)\" \/>\n<meta property=\"og:description\" content=\"Amazon Attribution ile Amazon d\u0131\u015f\u0131ndaki reklam kampanyalar\u0131n\u0131n takibi m\u00fcmk\u00fcnd\u00fcr. 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Amazon'un reklam platformu, reklam verenlerin \u00fcr\u00fcnlerini ve markalar\u0131n\u0131 Amazon web sitesinde tan\u0131tarak g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131rmalar\u0131n\u0131, m\u00fc\u015fterilere ula\u015fmalar\u0131n\u0131 ve sat\u0131\u015flar\u0131 art\u0131rmalar\u0131n\u0131 sa\u011flar. Amazon Reklamc\u0131l\u0131\u011f\u0131 \u00fczerinden yay\u0131nlanabilecek \u00e7e\u015fitli reklam t\u00fcrleri bulunmaktad\u0131r; bunlar aras\u0131nda Sponsorlu \u00dcr\u00fcnler, Sponsorlu Markalar ve Sponsorlu G\u00f6r\u00fcnt\u00fc Reklamlar\u0131 yer al\u0131r. 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