{"id":113313,"date":"2019-10-21T10:13:00","date_gmt":"2019-10-21T10:13:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-tarafindan-yerine-getirilir-amazon-fba-kimler-icin-uygundur\/"},"modified":"2019-10-21T10:13:00","modified_gmt":"2019-10-21T10:13:00","slug":"amazon-tarafindan-yerine-getirilir-amazon-fba-kimler-icin-uygundur","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-tarafindan-yerine-getirilir-amazon-fba-kimler-icin-uygundur\/","title":{"rendered":"Amazon taraf\u0131ndan Yerine Getirilir \u2013 Amazon FBA kimler i\u00e7in uygundur?"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-572782-identifier\">Amazon, \u00e7evrimi\u00e7i ticarette ka\u00e7\u0131n\u0131lmaz bir yerdir. Bu nedenle, her y\u0131l binlerce yeni sat\u0131c\u0131 profili olu\u015fturulmas\u0131 da bir s\u00fcrpriz de\u011fildir. Ancak e-ticaret i\u015fine ba\u015flamak ve k\u00e2rl\u0131 bir Amazon \u015firketi kurmak kolay de\u011fildir. Bu s\u00fcre\u00e7te \u00f6zellikle lojistik b\u00fcy\u00fck bir zorluktur. Mal satan bir ki\u015fi, genellikle \u00fcr\u00fcnleri sadece \u00fcretmekle kalmaz, ayn\u0131 zamanda depolamak, paketlemek ve g\u00f6ndermek zorundad\u0131r. Bu ba\u015flang\u0131\u00e7ta kendi garaj\u0131ndan yap\u0131labilir, ancak sipari\u015f say\u0131lar\u0131 artt\u0131k\u00e7a bu model h\u0131zla s\u0131n\u0131rlar\u0131na ula\u015f\u0131r. Bu nedenle, &#8220;Amazon taraf\u0131ndan Yerine Getirilir&#8221; hizmeti, k\u0131saca &#8220;Yerine Getirilir&#8221; veya basit\u00e7e &#8220;FBA&#8221; olarak adland\u0131r\u0131lan, \u00f6zellikle i\u015f giri\u015fimcileri i\u00e7in ho\u015f bir yard\u0131mc\u0131d\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-313068-identifier\">Ancak deneyimli Amazon sat\u0131c\u0131lar\u0131 da <a href=\"\/tr\/blog\/amazon-fba\/\">Amazon FBA<\/a>&#8216;dan faydalanmaktad\u0131r. Pazar yeri sat\u0131c\u0131lar\u0131n\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131 \u00e7ok kanall\u0131 bir strateji izlemekte ve hem Amazon taraf\u0131ndan Yerine Getirilir hem de kendi lojistik yap\u0131lar\u0131n\u0131 kullanmaktad\u0131r. \u00c7\u00fcnk\u00fc \u00e7evrimi\u00e7i dev, g\u00f6nderim s\u00fcre\u00e7lerini optimize etmi\u015f ve bu sayede \u00e7evrimi\u00e7i sat\u0131c\u0131lar i\u00e7in neredeyse m\u00fckemmel bir \u00e7\u00f6z\u00fcm sunmaktad\u0131r. E\u011fer siz de \u00fcr\u00fcnlerinizin g\u00f6nderimiyle ilgili y\u00fck\u00fc azaltmak istiyor ve Amazon FBA ile ba\u015flamay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, makalemizle size baz\u0131 faydal\u0131 bilgiler sunmak istiyoruz.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-291988-identifier\">Amazon FBA nedir ve nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/h2><p class=\"theme-wp-block gb-responsive-59426-identifier\">Normalde, bir sat\u0131c\u0131 olarak \u00fcr\u00fcnlerinizden kendiniz sorumlusunuz ve depolama ve g\u00f6nderimle ilgili t\u00fcm g\u00f6revleri kendiniz yerine getirmeniz gerekiyor. FBA program\u0131 ile Amazon, sat\u0131c\u0131lara yard\u0131mc\u0131 olarak \u00fcr\u00fcnlerin depolanmas\u0131 ve sipari\u015f ile g\u00f6nderim s\u00fcrecinin tamamen Amazon taraf\u0131ndan y\u00fcr\u00fct\u00fclmesini sa\u011flar. Bu nedenle, sat\u0131c\u0131 olarak \u00fcr\u00fcnlerinizi sadece bir Amazon lojistik merkezine g\u00f6ndermeniz yeterlidir ve ard\u0131ndan depolama ve g\u00f6nderim lojisti\u011fi ile ilgili ba\u015fka bir \u015feyle ilgilenmenize gerek kalmaz. Art\u0131k Amazon sizin i\u00e7in paketler ve g\u00f6nderir. Tek yapman\u0131z gereken, stok seviyesinin her zaman dolu oldu\u011fundan emin olmakt\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-444380-identifier\">&#8220;Amazon taraf\u0131ndan G\u00f6nderim&#8221; program\u0131n\u0131n hizmet portf\u00f6y\u00fcnde a\u015fa\u011f\u0131daki noktalar bulunmaktad\u0131r:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-141694-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-911475-identifier\">Depolama<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-686380-identifier\">\u00dcr\u00fcnlerin Haz\u0131rlanmas\u0131 ve Paketlenmesi<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-548497-identifier\">G\u00f6nderim<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-409336-identifier\">M\u00fc\u015fteri hizmetleri<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-402517-identifier\">\u0130ade i\u015flemleri<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-756284-identifier\">Ayr\u0131ca, \u00fcr\u00fcnleriniz Prime stat\u00fcs\u00fc ve bir\u00e7ok m\u00fc\u015fterinin \u00fcr\u00fcn se\u00e7erken dikkat etti\u011fi &#8220;Amazon taraf\u0131ndan G\u00f6nderim&#8221; rozeti al\u0131r, \u00e7\u00fcnk\u00fc h\u0131zl\u0131 g\u00f6nderimi ve m\u00fckemmel m\u00fc\u015fteri hizmetini takdir ederler.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><p class=\"theme-wp-block gb-responsive-11820-identifier\">Amazon taraf\u0131ndan Yerine Getirilir&#8217;in bir di\u011fer avantaj\u0131, kolay uluslararas\u0131la\u015fmad\u0131r, \u00e7\u00fcnk\u00fc profesyonel \u00e7evrimi\u00e7i ticaret art\u0131k Avrupa genelinde veya hatta k\u00fcresel \u00f6l\u00e7ekte faaliyet g\u00f6stermektedir. \u00d6zellikle Avrupa ekonomik alan\u0131nda, farkl\u0131 Amazon pazarlar\u0131nda ayn\u0131 anda sat\u0131\u015f yapmak olduk\u00e7a kolayd\u0131r. FBA sat\u0131c\u0131lar\u0131na sunulan Pan-AB program\u0131nda, Amazon \u00fcr\u00fcnlerin Avrupa genelinde da\u011f\u0131t\u0131m\u0131n\u0131 ve h\u0131zl\u0131 g\u00f6nderimini \u00fcstlenir. \u00dcr\u00fcn, m\u00fc\u015fteriye yak\u0131n olup h\u0131zl\u0131 bir \u015fekilde teslim edilebilir. <a href=\"\/tr\/blog\/amazon-international-verkaufen\/\">Amazon ile uluslararas\u0131la\u015fma hakk\u0131nda daha fazla bilgi alabilirsiniz<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-252651-identifier\">Amazon taraf\u0131ndan Yerine Getirilir&#8217;e alternatifler nelerdir?<\/h3><p class=\"theme-wp-block gb-responsive-201677-identifier\">Amazon FBA, \u015f\u00fcphesiz bir\u00e7ok avantaj sunmaktad\u0131r. Peki, Amazon sat\u0131c\u0131lar\u0131n\u0131n hangi alternatifleri vard\u0131r?<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-761546-identifier\">T\u00fcccar Taraf\u0131ndan Yerine Getirme<\/h4><p class=\"theme-wp-block gb-responsive-322516-identifier\">Amazon taraf\u0131ndan G\u00f6nderim&#8217;in kar\u015f\u0131l\u0131\u011f\u0131 FBM&#8217;dir \u2013 &#8220;T\u00fcccar Taraf\u0131ndan Yerine Getirme&#8221;. \u00c7evrimi\u00e7i sat\u0131c\u0131, \u00fcr\u00fcn\u00fc kendisi paketler ve g\u00f6nderir, stok y\u00f6netimi ile ilgilenir ve iade y\u00f6netimi ve m\u00fc\u015fteri hizmetleri ile ilgili t\u00fcm kararlar\u0131 al\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-815253-identifier\">T\u00fcccar Taraf\u0131ndan Yerine Getirme, hacimli \u00fcr\u00fcnler veya uzun s\u00fcre sat\u0131lmayan ve dolay\u0131s\u0131yla daha uzun s\u00fcre depolanmas\u0131 gereken \u00fcr\u00fcnler, \u00f6rne\u011fin ni\u015f \u00fcr\u00fcnler veya benzersiz eserler i\u00e7in olduk\u00e7a uygundur. Aksi takdirde, bu \u00fcr\u00fcnler &#8220;Amazon taraf\u0131ndan Yerine Getirilir&#8221; hizmetinde y\u00fcksek depolama maliyetlerine neden olabilirdi. Ayr\u0131ca, sat\u0131c\u0131 do\u011frudan m\u00fc\u015fteri ili\u015fkilerini s\u00fcrd\u00fcrerek m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 ve pazarlama \u00fczerine daha fazla odaklanabilir.<\/p><p class=\"theme-wp-block gb-responsive-68100-identifier\">Ancak bir \u00fcr\u00fcn birden fazla sat\u0131c\u0131 taraf\u0131ndan sat\u0131ld\u0131\u011f\u0131nda, FBM sat\u0131c\u0131s\u0131 olarak FBA sat\u0131c\u0131s\u0131na k\u0131yasla baz\u0131 dezavantajlar\u0131n\u0131z vard\u0131r. Amazon, her zaman FBA \u00fcr\u00fcnlerini <a href=\"\/tr\/blog\/amazon-buy-box\/\">Buy Box<\/a> i\u00e7in m\u00fccadelede tercih etmekle su\u00e7lanm\u0131\u015ft\u0131r \u2013 genellikle fiyatla ba\u011f\u0131ms\u0131z olarak. Ayr\u0131ca, FBM sat\u0131c\u0131s\u0131 Prime al\u0131c\u0131lar\u0131n\u0131n dikkatini \u00e7ekmek i\u00e7in bir Prime rozeti ile yar\u0131\u015famaz. Bu hedef kitle, Amazon&#8217;daki en al\u0131m g\u00fcc\u00fc y\u00fcksek gruptur ve \u015fu anda 200 milyondan fazla Amazon al\u0131c\u0131s\u0131n\u0131 kapsamaktad\u0131r \u2013 <a href=\"https:\/\/www.handelsblatt.com\/unternehmen\/handel-konsumgueter\/onlinehaendler-amazon-hat-mehr-als-200-millionen-prime-kunden\/27099668.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00e7\u00fcnk\u00fc bu rakama Amazon 2021&#8217;de ula\u015fm\u0131\u015ft\u0131r<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-364595-identifier\">Sat\u0131c\u0131lar taraf\u0131ndan Prime<\/h4><p class=\"theme-wp-block gb-responsive-364871-identifier\">2016&#8217;dan beri &#8220;Sat\u0131c\u0131lar taraf\u0131ndan Prime&#8221; program\u0131 bulunmaktad\u0131r. Bu sayede, kendi depolar\u0131na sahip olan ve g\u00f6nderimi kendisi \u00fcstlenen sat\u0131c\u0131lar da Prime etiketini alabilirler.<\/p><p class=\"theme-wp-block gb-responsive-661608-identifier\">&#8220;Sat\u0131c\u0131lar taraf\u0131ndan Prime&#8221; program\u0131na kat\u0131labilmek i\u00e7in sat\u0131c\u0131n\u0131n Amazon sat\u0131c\u0131s\u0131 olarak m\u00fckemmel bir sat\u0131\u015f performans\u0131 sergilemesi gerekmektedir. Zaman\u0131nda g\u00f6nderilen teslimatlar\u0131n oran\u0131 en az %99 olmal\u0131 ve iptal oran\u0131 %1&#8217;in alt\u0131nda olmal\u0131d\u0131r. Prime logosu ile sat\u0131c\u0131, \u00fcr\u00fcnlerin Almanya i\u00e7inde 24 saat i\u00e7inde ve Avusturya&#8217;ya 48 saat i\u00e7inde ek bir \u00fccret olmaks\u0131z\u0131n Prime m\u00fc\u015fterilerine g\u00f6nderimini taahh\u00fct eder. G\u00f6nderim etiketlerini Amazon sat\u0131c\u0131ya sa\u011flar.<\/p><p class=\"theme-wp-block gb-responsive-638556-identifier\">\u00d6zellikle dikkat \u00e7ekici olan, Amazon&#8217;un g\u00f6nderim hizmet sa\u011flay\u0131c\u0131s\u0131n\u0131 belirlemesidir; bu durum ger\u00e7ek g\u00f6nderim maliyetlerini art\u0131rabilir. \u00dcr\u00fcn depolar\u0131n\u0131n Almanya&#8217;da bulunmas\u0131 gerekmektedir, b\u00f6ylece Amazon&#8217;un se\u00e7ti\u011fi hizmet sa\u011flay\u0131c\u0131lar g\u00f6nderimleri depolardan al\u0131p teslim edebilir. Amazon, m\u00fc\u015fteri hizmetlerini \u00fcstlenir ve bu nedenle \u00fcr\u00fcnlerin iadesi ile ilgili karar\u0131 da al\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-21364-identifier\">Sat\u0131c\u0131n\u0131n ta\u015f\u0131mas\u0131 gereken g\u00fczel bir y\u00fck. Ayn\u0131 zamanda, g\u00f6nderim s\u00fcre\u00e7lerinin maliyetleri (paketleme malzemesi, i\u015f g\u00fcc\u00fc, depolama maliyetleri vb.) kendi omuzlar\u0131nda y\u00fck olarak kalmaktad\u0131r.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-37087-identifier\" id=\"nachteile-und-schwachen-von-fulfillment-by-amazon\">Amazon taraf\u0131ndan Yerine Getirilir&#8217;in dezavantajlar\u0131 ve zay\u0131f y\u00f6nleri<\/h2><div class=\"wp-block-image gb-responsive-153757-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA.jpeg\" alt=\"Amazon taraf\u0131ndan Yerine Getirilir ile Orta Avrupa'ya veya hatta ABD'ye geni\u015flemek olduk\u00e7a kolayd\u0131r.\" class=\"wp-image-65757\" title=\"190904-Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fails\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-260882-identifier\">\u00d6nceki listedeki gibi, Amazon taraf\u0131ndan Yerine Getirilir&#8217;in avantajlar\u0131 a\u00e7\u0131kt\u0131r: Fulfillment&#8217;in t\u00fcm bireysel segmentleri tamamen Amazon taraf\u0131ndan \u00fcstlenilmektedir. B\u00f6ylece pazar yeri sat\u0131c\u0131lar\u0131, i\u015flerine tamamen odaklanabilir ve en zaman al\u0131c\u0131 s\u00fcre\u00e7leri Amazon&#8217;a devredebilirler.<\/p><p class=\"theme-wp-block gb-responsive-729681-identifier\">Ancak kimse m\u00fckemmel de\u011fildir, Amazon taraf\u0131ndan g\u00f6nderim de \u00f6yle de\u011fildir.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-743606-identifier\">Amazon taraf\u0131ndan Yerine Getirilir i\u00e7in maliyetler ve \u00fccretler<\/h4><p class=\"theme-wp-block gb-responsive-595963-identifier\">Elbette, bu kadar kapsaml\u0131 bir hizmet \u00fccretsiz de\u011fildir. Depolama, g\u00f6nderim, iade y\u00f6netimi ve m\u00fc\u015fteri hizmetleri m\u00fckemmeldir ve dolay\u0131s\u0131yla bir bedeli vard\u0131r. Bu kesinlikle bir dezavantaj de\u011fil, bir gerekliliktir. Sat\u0131c\u0131lar\u0131n dikkat etmesi gereken \u015fey, di\u011fer s\u00f6zle\u015fme ko\u015fullar\u0131d\u0131r. \u00d6rne\u011fin, Amazon deposunda 365 g\u00fcnden fazla kalan \u00fcr\u00fcnler uzun s\u00fcreli depolama \u00fccreti ile \u00fccretlendirilir. Ancak sat\u0131c\u0131lar, otomatik iade i\u015flemini ba\u015flatarak bunu kolayca a\u015fabilirler.<\/p><p class=\"theme-wp-block gb-responsive-630777-identifier\">Bir di\u011fer engel, paketlerin ve paletlerin depoya teslimat i\u00e7in nas\u0131l paketlenmesi gerekti\u011fi ve hangi y\u00f6nergelerin genel olarak yerine getirilmesi gerekti\u011fi konusundaki kat\u0131 d\u00fczenlemelerdir. Bu nedenle, Sipari\u015f Ko\u015fullar\u0131na \u00e7ok dikkatli bir \u015fekilde bakmak \u00f6nemlidir.<\/p><p class=\"theme-wp-block gb-responsive-229341-identifier\">Amazon FBA maliyetleri hakk\u0131nda ayr\u0131nt\u0131l\u0131 bilgileri burada bulabilirsiniz: <a href=\"\/tr\/blog\/amazon-fba-kosten-gebuehren-berechnen\/\">Amazon \u00fczerinden sat\u0131\u015f ve g\u00f6nderim i\u00e7in bekleyece\u011finiz bu \u00fccretler<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-247140-identifier\">Yurt d\u0131\u015f\u0131nda \u00fcr\u00fcnlerin depolanmas\u0131<\/h4><p class=\"theme-wp-block gb-responsive-537025-identifier\">\u00dcr\u00fcn Amazon&#8217;a g\u00f6nderildikten sonra, Amazon \u00fcr\u00fcn\u00fcn hangi lojistik merkezinde depolanaca\u011f\u0131na kendisi karar verir. Bu nedenle, \u00fcr\u00fcnlerin Polonya ve \u00c7ek Cumhuriyeti&#8217;ndeki depolarda da saklanmas\u0131 m\u00fcmk\u00fcn olabilir.<\/p><p class=\"theme-wp-block gb-responsive-70059-identifier\">Bu durum, sat\u0131c\u0131 olarak bu \u00fclkelerde katma de\u011fer vergisi \u00f6demeniz gerekti\u011fi anlam\u0131na gelebilir. <a href=\"https:\/\/www.taxdoo.com\/de\/blog\/amazon-polen-tschechien-cee-umsatzsteuer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Taxdoo, \u00c7ek Cumhuriyeti ve Polonya&#8217;daki FBA depolar\u0131n\u0131n katma de\u011fer vergisi a\u00e7\u0131s\u0131ndan incelenmesiyle ilgili kapsaml\u0131 bir \u00e7al\u0131\u015fma yapm\u0131\u015ft\u0131r.<\/a><\/p><p class=\"theme-wp-block gb-responsive-654824-identifier\">Ayr\u0131ca, kendi \u00fcr\u00fcnlerinizi CEE \/ PAN-AB program\u0131ndan (Orta Do\u011fu Avrupa \/ Panevropal\u0131) hari\u00e7 tutma imkan\u0131 da bulunmaktad\u0131r. Ancak bu, her paket i\u00e7in bir ceza \u00fccreti ile sonu\u00e7lan\u0131r.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-947155-identifier\">Markala\u015fma ve Pazarlama<\/h4><p class=\"theme-wp-block gb-responsive-483875-identifier\">Baz\u0131 pazar yeri sat\u0131c\u0131lar\u0131 i\u00e7in bir di\u011fer dezavantaj, Amazon taraf\u0131ndan g\u00f6nderilen paketlerin markala\u015fmas\u0131d\u0131r. M\u00fc\u015fteriyi kendine ba\u011flamak isteyen bir \u00e7evrimi\u00e7i sat\u0131c\u0131, \u00f6zel bir hizmet sunarak veya belirli pazarlama \u00f6nlemleri uygulayarak bunu, g\u00f6nderim kutular\u0131n\u0131n markala\u015fmas\u0131 yoluyla ger\u00e7ekle\u015ftirme imk\u00e2n\u0131na sahip de\u011fildir. Paketler Amazon logosu ile i\u015faretlenmi\u015ftir ve Amazon taraf\u0131ndan g\u00f6nderim, m\u00fc\u015fteriye Amazon&#8217;dan al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fcrmektedir. \u00c7o\u011fu m\u00fc\u015fteri, arkas\u0131nda ba\u011f\u0131ms\u0131z bir sat\u0131c\u0131n\u0131n oldu\u011funu fark etmemektedir.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-236282-identifier\">FBA Hatalar\u0131 \u2013 ve \u00c7\u00f6z\u00fcmleri<\/h4><p class=\"theme-wp-block gb-responsive-83855-identifier\">Bir di\u011fer dezavantaj, olduk\u00e7a maliyetli olabilen FBA hatalar\u0131d\u0131r. Amazon Fulfillment merkezindeki sipari\u015f ve g\u00f6nderim s\u00fcre\u00e7leri olduk\u00e7a karma\u015f\u0131kt\u0131r ve \u00e7evrimi\u00e7i sat\u0131c\u0131lar genellikle bu hatalar\u0131 fark etmezler. \u00d6rne\u011fin, \u00fcr\u00fcnler kaybolabilir veya hasar g\u00f6rebilir. Bu hatalar para kaybettirir, \u00e7ok para. Pazar yeri sat\u0131c\u0131lar\u0131, FBA hatalar\u0131 nedeniyle y\u0131ll\u0131k br\u00fct gelirlerinin %3&#8217;\u00fcne kadar kaybedebilirler.<\/p><p class=\"theme-wp-block gb-responsive-361694-identifier\">Ama Amazon sat\u0131c\u0131lar\u0131n\u0131n \u201eAmazon Taraf\u0131ndan Yerine Getirilir\u201c program\u0131yla ya\u015fad\u0131\u011f\u0131 bu sorunlar i\u00e7in, neyse ki basit bir \u00e7\u00f6z\u00fcm var. <a href=\"https:\/\/www.sellerlogic.com\/tr\/amazon-lost-and-found\/\">SELLERLOGIC Lost &#038; Found Tam Hizmet<\/a> Alman pazar liderinin profesyonel FBA hata analizi ve iade i\u00e7in orta\u011f\u0131n\u0131zd\u0131r. <\/p><p class=\"theme-wp-block gb-responsive-975927-identifier\">Neden Lost &#038; Found Tam Hizmet, sat\u0131c\u0131dan en \u00e7ok satanlara giden yolunuzda ger\u00e7ek bir d\u00f6n\u00fcm noktas\u0131d\u0131r?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-854274-identifier\"><li class=\"theme-wp-block gb-responsive-737426-identifier\">Ne FBA raporlar\u0131n\u0131 analiz etmeniz ne de zahmetli bir \u015fekilde bilgileri toplaman\u0131z ve Seller Central&#8217;a kopyalaman\u0131z ya da Amazon ile stresli bir ileti\u015fime girmeniz gerekiyor. Lost &#038; Found ba\u015far\u0131l\u0131 FBA iadesine giden yolda her ad\u0131m\u0131 sizin ad\u0131n\u0131za halleder.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-217052-identifier\"><li class=\"theme-wp-block gb-responsive-217991-identifier\">Yapay zeka destekli sistem, sorunsuz i\u015flemler ve maksimum iadeler sa\u011flar. SELLERLOGIC yaz\u0131l\u0131m\u0131, FBA i\u015flemlerinizi 7\/24 izler ve di\u011fer sa\u011flay\u0131c\u0131lar\u0131n g\u00f6zden ka\u00e7\u0131rd\u0131\u011f\u0131 hatalar\u0131 otomatik olarak tespit eder. Taleplerinizi derhal yerine getirir, b\u00f6ylece SELLERLOGIC ile FBA hatalar\u0131ndan maksimum iade tutar\u0131n\u0131 al\u0131rs\u0131n\u0131z.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-569297-identifier\"><li class=\"theme-wp-block gb-responsive-201716-identifier\">Lost &#038; Found Tam Hizmet, FBA hatalar\u0131n\u0131 geriye d\u00f6n\u00fck olarak 18 aya kadar tespit eder ve b\u00f6ylece t\u00fcm d\u00f6nemi kesintisiz kapsar. Kay\u0131t olmad\u0131\u011f\u0131n\u0131z her ay, de\u011ferli iade taleplerini kaybedersiniz ve bu da nakit kayb\u0131na yol a\u00e7ar.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-504110-identifier\"><li class=\"theme-wp-block gb-responsive-686479-identifier\">SELLERLOGIC uzmanlar\u0131, Amazon&#8217;un hatalar\u0131n\u0131 size ait olan nakit paraya d\u00f6n\u00fc\u015ft\u00fcr\u00fcr. Paran\u0131z\u0131n geri al\u0131nmas\u0131 i\u00e7in her detay\u0131 biz hallederiz.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-914027-identifier\">Lost &#038; Found kullan\u0131m\u0131yla hi\u00e7bir temel \u00fccret yoktur. Sadece Amazon iadesini ger\u00e7ekten ald\u0131\u011f\u0131n\u0131zda, iade tutar\u0131n\u0131n %25&#8217;i oran\u0131nda bir komisyon al\u0131yoruz. Hi\u00e7bir \u015fey iade edilmezse, size hi\u00e7bir maliyet \u00e7\u0131kmaz.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-183610-identifier layout-explore\">\n\n\t\t<div class=\"text-banner-cta text-banner-explore-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tSELLERLOGIC Kay\u0131p &#038; Bulunan Tam Hizmetini Ke\u015ffedin\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tAmazon geri \u00f6demeleriniz, bizim taraf\u0131m\u0131zdan y\u00f6netiliyor. Yeni her \u015fey dahil hizmet.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">\u015eimdi ba\u015fla<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-95615-identifier\" id=\"lagerung-der-waren-im-ausland\">Sonu\u00e7: Amazon Taraf\u0131ndan Yerine Getirilir herkes i\u00e7in mi?<\/h3><p class=\"theme-wp-block gb-responsive-12561-identifier\">Amazon.de&#8217;de yaln\u0131zca milyonlarca potansiyel Prime al\u0131c\u0131 var &#8211; ayda birka\u00e7 kez pazarda al\u0131\u015fveri\u015f yapan, sat\u0131n alma g\u00fcc\u00fc y\u00fcksek bir hedef kitle. Bu hedef kitle, FBA program\u0131nda yer alan Prime tekliflerini \u00f6zellikle ar\u0131yor. Ayn\u0131 zamanda, FBA \u00fcr\u00fcnleri daha y\u00fcksek olas\u0131l\u0131kla Buy Box kazan\u0131yor.<\/p><p class=\"theme-wp-block gb-responsive-97958-identifier\">Amazon FBA&#8217;n\u0131n avantajlar\u0131 a\u00e7\u0131kt\u0131r. Temelde, Amazon Yerine Getirme program\u0131, birka\u00e7 istisna d\u0131\u015f\u0131nda, pazar sat\u0131c\u0131lar\u0131n\u0131n geni\u015f bir kesimi i\u00e7in uygundur. Ancak, depolama maliyetleri metrek\u00fcp ve depolama s\u00fcresine g\u00f6re hesapland\u0131\u011f\u0131 i\u00e7in, nadiren sat\u0131lan hacimli \u00fcr\u00fcnler i\u00e7in FBA kullan\u0131m\u0131 genellikle daha az caziptir.<\/p><p class=\"theme-wp-block gb-responsive-977604-identifier\">Ger\u00e7ek bir b\u00fcy\u00fcme hedefleyenler, s\u00fcre\u00e7lerinin otomasyonundan, \u00f6rne\u011fin g\u00f6nderim, mal y\u00f6netimi, <a href=\"\/tr\/blog\/die-14-groessten-fehler-beim-repricing\/\">Fiyatland\u0131rma<\/a> veya FBA hata d\u00fczeltmesi gibi, ka\u00e7amazlar. E\u011fer zaten Amazon&#8217;da sat\u0131c\u0131ysan\u0131z, FBA kullan\u0131yorsan\u0131z veya bunu d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, hata analizi ve fiyatland\u0131rma konular\u0131nda size yard\u0131mc\u0131 olmaktan memnuniyet duyar\u0131z. Bize <strong>+49 211 900 64 0<\/strong> veya <strong>cs-de@sellerlogic.com <\/strong> \u00fczerinden ula\u015fmaktan \u00e7ekinmeyin.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-286218-identifier\">S\u0131k\u00e7a Sorulan Sorular<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1728550961361\"><strong class=\"schema-faq-question\"><strong>Amazon FBA nedir?<\/strong><\/strong> <p class=\"schema-faq-answer\">FBA program\u0131nda Amazon, sat\u0131c\u0131 i\u00e7in \u00fcr\u00fcnlerin depolanmas\u0131 ile sipari\u015f ve g\u00f6nderim s\u00fcre\u00e7lerini \u00fcstlenir. Sat\u0131c\u0131 olarak, \u00fcr\u00fcnlerinizi yaln\u0131zca Amazon&#8217;un bir lojistik merkezine g\u00f6ndermeniz yeterlidir ve ard\u0131ndan depolama ve g\u00f6nderim lojisti\u011fi ile daha fazla ilgilenmenize gerek kalmaz. Art\u0131k Amazon sizin i\u00e7in paketler ve g\u00f6nderir. Tek yapman\u0131z gereken, stok seviyesinin her zaman dolu oldu\u011fundan emin olmakt\u0131r.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1728550975688\"><strong class=\"schema-faq-question\"><strong>Fulfilled by Amazon nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/strong><\/strong> <p class=\"schema-faq-answer\">FBA sat\u0131c\u0131s\u0131, \u00fcr\u00fcnlerini kendi deposundan veya do\u011frudan \u00fcreticiden bir Amazon lojistik merkezine g\u00f6nderir. Buradan itibaren Amazon, sipari\u015f al\u0131nd\u0131ktan sonra \u00fcr\u00fcnlerin toplanmas\u0131 ve paketlenmesi, g\u00f6nderim, iade y\u00f6netimi ve m\u00fc\u015fteri hizmetleri ile ilgilenir.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1728550991187\"><strong class=\"schema-faq-question\"><strong>Seller-Fulfilled-Prime nedir?<\/strong><\/strong> <p class=\"schema-faq-answer\">Merchant taraf\u0131ndan Yerine Getirme (k\u0131saca FBM), Amazon Taraf\u0131ndan Yerine Getirilir modelinin kar\u015f\u0131t\u0131d\u0131r. Bu durumda, sat\u0131c\u0131 \u00fcr\u00fcnlerini kendisi depolar ve t\u00fcm sipari\u015f ve g\u00f6nderim s\u00fcrecini \u00fcstlenir. Amazon, \u00fcr\u00fcnlerin sat\u0131ld\u0131\u011f\u0131 platformu sa\u011flar. Ancak burada da sat\u0131c\u0131lar, belirli performans ve kalite kriterlerini yerine getirerek teklifleri i\u00e7in Prime stat\u00fcs\u00fcne ula\u015fabilirler.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1728551004919\"><strong class=\"schema-faq-question\"><strong>Amazon Taraf\u0131ndan Yerine Getirilir vs. Merchant taraf\u0131ndan Yerine Getirilir \u2013 hangisi daha iyidir?<\/strong><\/strong> <p class=\"schema-faq-answer\">Buna genel bir cevap yoktur. Genellikle FBM, hacimli \u00fcr\u00fcnler veya nadiren sat\u0131lan \u00fcr\u00fcnler i\u00e7in kullan\u0131l\u0131r. Ancak, kendi g\u00fc\u00e7l\u00fc lojistik sistemine sahip b\u00fcy\u00fck sat\u0131c\u0131lar, t\u00fcm &#8220;klasik&#8221; Amazon FBA \u00fcr\u00fcnlerini FBM ile de satabilirler. Yani &#8220;FBM ile Amazon Taraf\u0131ndan Yerine Getirilir kar\u015f\u0131la\u015ft\u0131rmas\u0131&#8221; her zaman bireysel olarak al\u0131nmas\u0131 gereken bir karard\u0131r.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-684991-identifier has-small-font-size\">G\u00f6r\u00fcnt\u00fc kaynaklar\u0131, resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9 Hor \u2013 stock.adobe.com \/ \u00a9 Sundry Photography \u2013 stock.adobe.com \/ \u00a9 Chris Titze Imaging \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon, \u00e7evrimi\u00e7i ticarette ka\u00e7\u0131n\u0131lmaz bir yerdir. Bu nedenle, her y\u0131l binlerce yeni sat\u0131c\u0131 profili olu\u015fturulmas\u0131 da bir s\u00fcrpriz de\u011fildir. Ancak e-ticaret i\u015fine ba\u015flamak ve k\u00e2rl\u0131 bir Amazon \u015firketi kurmak kolay de\u011fildir. Bu s\u00fcre\u00e7te \u00f6zellikle lojistik b\u00fcy\u00fck bir zorluktur. Mal satan bir ki\u015fi, genellikle \u00fcr\u00fcnleri sadece \u00fcretmekle kalmaz, ayn\u0131 zamanda depolamak, paketlemek ve g\u00f6ndermek zorundad\u0131r. Bu<\/p>\n","protected":false},"author":3,"featured_media":1179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[582],"tags":[],"class_list":["post-113313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-tarafindan-yerine-getirme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Taraf\u0131ndan Yerine Getirilir: Nedir?<\/title>\n<meta name=\"description\" content=\"Bu, Amazon Taraf\u0131ndan Yerine Getirilir&#039;in nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131 ve alternatiflerinin neler oldu\u011fudur. \u015eimdi t\u00fcm avantajlar\u0131 ve dezavantajlar\u0131 ke\u015ffedin.\" \/>\n<meta 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Tek yapman\u0131z gereken, stok seviyesinin her zaman dolu oldu\u011fundan emin olmakt\u0131r.","inLanguage":"tr-TR"},"inLanguage":"tr-TR"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-tarafindan-yerine-getirilir-amazon-fba-kimler-icin-uygundur\/#faq-question-1728550975688","position":2,"url":"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-tarafindan-yerine-getirilir-amazon-fba-kimler-icin-uygundur\/#faq-question-1728550975688","name":"Fulfilled by Amazon nas\u0131l \u00e7al\u0131\u015f\u0131r?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"FBA sat\u0131c\u0131s\u0131, \u00fcr\u00fcnlerini kendi deposundan veya do\u011frudan \u00fcreticiden bir Amazon lojistik merkezine g\u00f6nderir. Buradan itibaren Amazon, sipari\u015f al\u0131nd\u0131ktan sonra \u00fcr\u00fcnlerin toplanmas\u0131 ve paketlenmesi, g\u00f6nderim, iade y\u00f6netimi ve m\u00fc\u015fteri hizmetleri ile ilgilenir.","inLanguage":"tr-TR"},"inLanguage":"tr-TR"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-tarafindan-yerine-getirilir-amazon-fba-kimler-icin-uygundur\/#faq-question-1728550991187","position":3,"url":"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-tarafindan-yerine-getirilir-amazon-fba-kimler-icin-uygundur\/#faq-question-1728550991187","name":"Seller-Fulfilled-Prime nedir?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Merchant taraf\u0131ndan Yerine Getirme (k\u0131saca FBM), Amazon Taraf\u0131ndan Yerine Getirilir modelinin kar\u015f\u0131t\u0131d\u0131r. Bu durumda, sat\u0131c\u0131 \u00fcr\u00fcnlerini kendisi depolar ve t\u00fcm sipari\u015f ve g\u00f6nderim s\u00fcrecini \u00fcstlenir. 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