{"id":113316,"date":"2021-08-31T08:47:00","date_gmt":"2021-08-31T08:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/reklam-sutunundan-dijital-caga-amazon-dsp-den-nasil-faydalanirsiniz\/"},"modified":"2021-08-31T08:47:00","modified_gmt":"2021-08-31T08:47:00","slug":"reklam-sutunundan-dijital-caga-amazon-dsp-den-nasil-faydalanirsiniz","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/reklam-sutunundan-dijital-caga-amazon-dsp-den-nasil-faydalanirsiniz\/","title":{"rendered":"Reklam s\u00fctunundan dijital \u00e7a\u011fa \u2013 Amazon DSP&#8217;den nas\u0131l faydalan\u0131rs\u0131n\u0131z"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-869447-identifier\">Dijital \u00e7a\u011fda bir\u00e7ok veriye sahibiz. Bu verilerden reklam verenler de faydalan\u0131yor. \u0130yi eski Litfa\u00dfs\u00e4ule&#8217;de reklamlar\u0131n as\u0131ld\u0131\u011f\u0131 zamanlar geride kald\u0131. O zamanlar pazarlamac\u0131lar, reklama bakanlar\u0131n sat\u0131n alma davran\u0131\u015flar\u0131 hakk\u0131nda ne biliyordu? \u00c7ok az. Kesinlikle konum \u00f6nemliydi, ama o s\u00fctunun \u00f6n\u00fcnden pek \u00e7ok farkl\u0131 karakter ge\u00e7iyordu: \u00c7ocuklu ebeveynler, b\u00fcy\u00fck \u015firketlerin y\u00f6neticileri, AC\/DC hayranlar\u0131 ve Johnny Cash hayranlar\u0131 gibi.<\/p><p class=\"theme-wp-block gb-responsive-871936-identifier\">Bug\u00fcn durum biraz farkl\u0131. Kesinlikle yukar\u0131da belirtilen t\u00fcm gruplar da Amazon&#8217;dan al\u0131\u015fveri\u015f yap\u0131yor. Ama onlara her birine farkl\u0131 reklamlar g\u00f6steriliyor. Ve bu, ilgi alanlar\u0131na dayal\u0131 olarak. M\u00fc\u015fteriler Iron Maiden&#8217;\u0131n yeni alb\u00fcm\u00fcn\u00fc sat\u0131n al\u0131rlarsa, belki de onlara AC\/DC \u00f6nerilir. Bunun m\u00fcmk\u00fcn olmas\u0131n\u0131, Amazon&#8217;un her g\u00fcn m\u00fc\u015fterileri hakk\u0131nda toplad\u0131\u011f\u0131 bir\u00e7ok m\u00fc\u015fteri verisine bor\u00e7luyuz.<\/p><p class=\"theme-wp-block gb-responsive-551803-identifier\">Siz reklam veren olarak bundan faydalanabilirsiniz, Programatik Reklamc\u0131l\u0131\u011fa y\u00f6nelerek. Talep Taraf\u0131 Platformu, k\u0131saca Amazon DSP, tam da sizin i\u00e7in do\u011fru olan\u0131d\u0131r<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-666673-identifier\">Amazon DSP nedir?<\/h2><p class=\"theme-wp-block gb-responsive-972011-identifier\">Amazon DSP ile hedefleme \u00e7ocuk oyunca\u011f\u0131 haline geliyor. \u00c7\u00fcnk\u00fc platform, programatik reklamc\u0131l\u0131k f\u0131rsatlar\u0131 i\u00e7in alan sunuyor<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-150817-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-3 xl-icon-size-3 lg-icon-size-3 md-icon-size-3 sm-icon-size-3 is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-49336-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Programatik Reklamc\u0131l\u0131k, \u00e7evrimi\u00e7i pazarlamada reklam alanlar\u0131n\u0131n otomatik olarak al\u0131m ve sat\u0131m\u0131n\u0131 ger\u00e7ek zamanl\u0131 olarak ifade eder. Reklamlar, kullan\u0131c\u0131 verilerine dayal\u0131 olarak g\u00f6sterilir ve b\u00f6ylece tam olarak hedeflenmi\u015f bir kitleye ula\u015f\u0131r.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-303746-identifier\">Amazon DSP ile Amazon, hedef kitlenizi tam olarak ula\u015fman\u0131z\u0131 sa\u011flar \u2013 sadece pazar yerinde de\u011fil, ayn\u0131 zamanda d\u0131\u015far\u0131da da. Bu arada, d\u0131\u015far\u0131dan ki\u015filer de Amazon DSP&#8217;yi kullanabilir.<\/p><div class=\"wp-block-image gb-responsive-32402-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"1194\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-844x1194.png\" alt=\"Amazon DSP: Cheat Sheet\" class=\"wp-image-14498\" style=\"width:633px;height:896px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-407x576.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-768x1086.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-844x1194.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-1086x1536.png 1086w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet.png 1414w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-806395-identifier\">Targeting nedir?<\/h3><p class=\"theme-wp-block gb-responsive-59870-identifier\">Muhtemelen bunu biliyorsunuz: Belirli bir \u00fcr\u00fcn\u00fc ar\u0131yorsunuz, \u00f6rne\u011fin Adidas&#8217;tan spor ayakkab\u0131lar. Ve birdenbire internette her yerde \u00e7e\u015fitli spor ayakkab\u0131lar i\u00e7in reklamlar g\u00f6r\u00fcyorsunuz. \u0130\u015fte bu hedeflemedir.<\/p><p class=\"theme-wp-block gb-responsive-534045-identifier\">Bir hedef kitle tam olarak tan\u0131mlan\u0131r. Bu, hem demografik verileri hem de ilgi alanlar\u0131n\u0131, arama ve sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 i\u00e7erir.<\/p><p class=\"theme-wp-block gb-responsive-738329-identifier\">Amazon, kendi m\u00fc\u015fterilerinin b\u00fcy\u00fck miktarda verisini toplar. Bu durumda, \u00e7evrimi\u00e7i devin avantaj\u0131, sadece neyin be\u011fenildi\u011fini veya t\u0131kland\u0131\u011f\u0131n\u0131 bilmekle kalmay\u0131p, ger\u00e7ekten neyin sat\u0131n al\u0131nd\u0131\u011f\u0131n\u0131 da bilmesidir.<\/p><p class=\"theme-wp-block gb-responsive-613008-identifier\">Bu verilerin temelinde, Amazon, reklamlar\u0131, al\u0131\u015fveri\u015f\u00e7inin \u00f6nceki sat\u0131n alma davran\u0131\u015f\u0131na uygun oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc \u015fekilde g\u00f6sterir. Bu hedeflenmi\u015f reklamlar, kullan\u0131c\u0131n\u0131n ilgi alanlar\u0131yla hi\u00e7bir ilgisi olmayan bir reklamdan \u00e7ok daha fazla g\u00f6r\u00fcnt\u00fclenme olas\u0131l\u0131\u011f\u0131na sahiptir.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-383777-identifier\">Yeniden hedefleme<\/h3><div class=\"wp-block-image gb-responsive-140032-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"665\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141109\/amazon-dsp-definition-targeting.jpeg\" alt=\"Amazon DSP: Definition Targeting\" class=\"wp-image-13049\" style=\"width:474px;height:316px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141109\/amazon-dsp-definition-targeting-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141109\/amazon-dsp-definition-targeting.jpeg 665w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-230168-identifier\">Hedefleme, yeniden hedeflemeyi de i\u00e7erir. Bir al\u0131\u015fveri\u015f\u00e7i bir listeye t\u0131klarsa, ancak sat\u0131n almazsa, sat\u0131c\u0131 olarak bu m\u00fc\u015fterileri sat\u0131n almaya ikna etmek istersiniz. \u00dcr\u00fcn detay sayfas\u0131 zaten t\u0131klanm\u0131\u015f oldu\u011fundan, \u00fcr\u00fcn\u00fcn\u00fcze kar\u015f\u0131 a\u00e7\u0131k\u00e7a bir ilgi vard\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-162350-identifier\">Amazon DSP ile bu hen\u00fcz karars\u0131z m\u00fc\u015fterilere di\u011fer sitelerde yeniden ula\u015fabilirsiniz, \u00f6rne\u011fin sosyal medyada dola\u015f\u0131rken. B\u00f6ylece \u00fcr\u00fcn\u00fcn\u00fcz s\u00fcrekli olarak al\u0131\u015fveri\u015f\u00e7ilerin odak noktas\u0131na gelir ve do\u011fru reklamlarla onlar\u0131 sat\u0131n almaya ikna edebilirsiniz.<\/p><p class=\"theme-wp-block gb-responsive-706406-identifier\">Talep Taraf\u0131 Platformu, pazarlamac\u0131lara reklam alanlar\u0131 tahsis eder. G\u00f6sterilen reklamlar, m\u00fc\u015fterilere m\u00fckemmel bir \u015fekilde y\u00f6nlendirilmi\u015ftir ve reklam\u0131n g\u00f6r\u00fcnt\u00fclenme olas\u0131l\u0131\u011f\u0131, g\u00f6z ard\u0131 edilmekten \u00e7ok daha fazlad\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-332521-identifier\">Bu reklam alanlar\u0131 sadece pazar yerinde de\u011fil, ayn\u0131 zamanda \u015firketin di\u011fer sayfalar\u0131nda, \u00f6rne\u011fin FireTV&#8217;de de bulunmaktad\u0131r. Yetkili \u00fc\u00e7\u00fcnc\u00fc taraflar\u0131n sayfalar\u0131nda da DSP reklamlar\u0131 g\u00f6sterilebilir.<\/p><p class=\"theme-wp-block gb-responsive-735398-identifier\">B\u00f6ylece bir sonraki soruya da gelmi\u015f oluyoruz:<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-777672-identifier\">Kimler Amazon DSP&#8217;yi kullanabilir?<\/h2><p class=\"theme-wp-block gb-responsive-647849-identifier\">Temelde t\u00fcm reklam verenler Amazon DSP&#8217;yi bir reklam bi\u00e7imi olarak kullanabilir. Ancak, bu arac\u0131n da \u00fccretsiz olmad\u0131\u011f\u0131n\u0131 unutmamal\u0131s\u0131n\u0131z.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-40580-identifier\">Gerekli paraya ihtiyac\u0131n\u0131z var<\/h3><p class=\"theme-wp-block gb-responsive-617805-identifier\">Bizim <a href=\"\/tr\/blog\/expertenmeinung-amazon-der-zukunft-so-wird-sich-der-marktplatz-entwickeln\/\">Amazon&#8217;un gelece\u011fi \u00fczerine uzman g\u00f6r\u00fc\u015f\u00fc<\/a> konu\u015fmas\u0131nda, Intomarkets&#8217;ten Genel M\u00fcd\u00fcr Ronny Marx, Self-Service&#8217;i kullan\u0131yorsan\u0131z veya <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.intomarkets.com\/\">intomarkets<\/a> gibi bir Amazon DSP partner ajans\u0131na ba\u015fvuruyorsan\u0131z, ayl\u0131k en az 3.000\u20ac&#8217;ya ihtiya\u00e7 duydu\u011funuzu belirtiyor. Ancak, bu i\u015fe \u00e7ok daha y\u00fcksek bir b\u00fct\u00e7eyle yakla\u015fman\u0131z\u0131 da \u00f6neriyor.<\/p><p class=\"theme-wp-block gb-responsive-994349-identifier\">Alternatif olarak, \u00e7evrimi\u00e7i devin y\u00f6netilen hizmetini de kullanabilirsiniz. Bu durumda, Amazon DSP i\u00e7in size \u00f6zel bir hesap y\u00f6neticisi atan\u0131r ve kampanya y\u00f6netiminizde size destek olur. Burada biraz daha derinlere inmeniz gerekecek ve Almanya&#8217;daki Amazon DSP hizmeti i\u00e7in ayl\u0131k en az 10.000\u20ac&#8217;luk bir minimum b\u00fct\u00e7eyle ba\u015flaman\u0131z gerekiyor. Ancak bu maliyetler \u00fclkeye g\u00f6re de\u011fi\u015fiklik g\u00f6stermektedir.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-147289-identifier\">\u00dcr\u00fcnleriniz haz\u0131r olmal\u0131!<\/h3><p class=\"theme-wp-block gb-responsive-514927-identifier\">A\u00e7\u0131k olan bir ger\u00e7ek var ki, \u00fcr\u00fcnleriniz d\u00fczg\u00fcn bir \u015fekilde optimize edilmediyse, d\u00fcnyan\u0131n hi\u00e7bir reklam\u0131 size yard\u0131mc\u0131 olmayacakt\u0131r. Amazon DSP de bu kural\u0131n istisnas\u0131 de\u011fildir. En iyi reklam kampanyas\u0131, potansiyel m\u00fc\u015fteriler k\u00f6t\u00fc foto\u011fraflar, yaz\u0131m hatalar\u0131 ve s\u0131f\u0131r de\u011ferlendirme ile dolu bir \u00fcr\u00fcn sayfas\u0131na y\u00f6nlendirilirse size pek bir fayda sa\u011flamaz. Anahtar kelime: Perakende Haz\u0131rl\u0131\u011f\u0131.<\/p><p class=\"theme-wp-block gb-responsive-380646-identifier\">Amazon&#8217;daki <a href=\"\/tr\/blog\/amazon-seo-so-verbessern-sie-ihr-listing\/\">listelerinizi nas\u0131l optimize edece\u011finizi<\/a> bu arada ilgili blog yaz\u0131m\u0131zda \u00f6\u011frenebilirsiniz.<\/p>Empfohlen wird au\u00dferdem, dass die Produkte etwa 25 bis 30\u20ac kosten und eine anst\u00e4ndige Marge erzielen. Erfahrungen mit PPC-Kampagnen zu diesen Produkten zu haben, schadet auch nicht gerade, wenn Sie mit DSP starten wollen. Amazon-Partner haben die Erfahrung gemacht, dass Produkte, bei denen <a class=\"theme-wp-block\" href=\"\/tr\/blog\/amazon-ppc\/\">PPC-Kampagnen<\/a> gut liefen, wahrscheinlich auch mit DSP gut laufen werden.<h3 class=\"theme-wp-block wp-block-heading gb-responsive-810984-identifier\">Hedef kitleniz tan\u0131mlanm\u0131\u015f ve hedeflenebilir olmal\u0131d\u0131r<\/h3><p class=\"theme-wp-block gb-responsive-680812-identifier\">Hedef kitleye y\u00f6nelik reklamlar\u0131n yaln\u0131zca do\u011fru hedef kitleye g\u00f6sterildi\u011finde i\u015fe yarayaca\u011f\u0131, b\u00fcy\u00fck bir s\u00fcrpriz de\u011fildir. Bunun i\u00e7in bu kitlenin tan\u0131mlanmas\u0131 gerekmektedir. M\u00fc\u015fterilerinizin ilgi alanlar\u0131 nelerdir, hangi demografik \u00f6zellikler onlar\u0131 tan\u0131mlar? Ne kadar \u00e7ok \u015fey bilirseniz, Amazon DSP ile ba\u015far\u0131n\u0131z o kadar iyi olur.<\/p><p class=\"theme-wp-block gb-responsive-91273-identifier\">Talep Taraf\u0131 Platformu ile ayr\u0131ca \u00e7apraz cihaz hedefleme (Cross-Device Targeting) m\u00fcmk\u00fcnd\u00fcr. B\u00f6ylece potansiyel m\u00fc\u015fterileri farkl\u0131 yollarla yakalayabilirsiniz.<\/p><p class=\"theme-wp-block gb-responsive-19027-identifier\">Gerade dann, wenn teurere Artikel wie Kaffeemaschinen verkauft werden, kann sich die Kaufentscheidung etwas hinziehen. Hat sich ein Shopper Ihr Angebot schon einmal an seinem Computer angesehen, aber nicht auf den Kauf-Button geklickt, ist er wohl noch unentschieden. Nun ist es wichtig, dass Sie diesen erneut ansprechen (also retargeten). Das w\u00e4re beispielsweise m\u00f6glich, wenn er gerade nach einem neuen E-Book auf seinem Kindle sucht. So stellen Sie sicher, dass Ihr Angebot nicht vergessen wird und bewegen den Shopper mit den richtigen Anzeigen zum Kaufabschluss.<\/p><div class=\"wp-block-image gb-responsive-996966-identifier\"><figure class=\"theme-wp-block alignright size-thumbnail\"><img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141109\/Amazon-DSP-verbotene-Produkte-405x240.jpeg\" alt=\"Amazon verbotene Produkte\" class=\"wp-image-13054\"><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-791136-identifier\">Ihre Produkte geh\u00f6ren keiner verbotenen Kategorie an<\/h3>Ayn\u0131 zamanda DSP&#8217;de baz\u0131 \u00fcr\u00fcnlerin reklam\u0131n\u0131n yap\u0131lamayaca\u011f\u0131 kural\u0131 ge\u00e7erlidir. Buna \u00f6rnek olarak t\u0131bbi \u00fcr\u00fcnler, t\u00fct\u00fcn \u00fcr\u00fcnleri ve alkol dahildir. <br class=\"theme-wp-block\"> \u0130\u015fte \u015fartlar hakk\u0131nda bu kadar. Peki, faydalar neler?<h2 class=\"theme-wp-block wp-block-heading gb-responsive-795282-identifier\">Warum sollten Sie Amazon DSP nutzen?<\/h2><p class=\"theme-wp-block gb-responsive-181791-identifier\">Belki \u015fimdi kendinize \u015fu soruyu soruyorsunuz: Neden Amazon&#8217;un DSP&#8217;si olmal\u0131 ve sadece Sponsorlu Reklamlar de\u011fil? \u00d6ncelikle, PPC kampanyalar\u0131n\u0131n yaln\u0131zca pazar yerinde g\u00f6sterildi\u011fini, oysa bir Amazon DSP kampanyas\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc taraf sitelerde de g\u00f6sterilebilece\u011fini belirtelim. Bu sayede \u00e7ok daha fazla potansiyel m\u00fc\u015fteriye ula\u015f\u0131labilir ve \u00fcr\u00fcnlerinizin bilinirli\u011fi artar. DSP ve PPC aras\u0131ndaki farklarla ilgili daha fazla bilgi a\u015fa\u011f\u0131da yer alacakt\u0131r.<\/p>Bir t\u00fcr DSP-Lite, <a class=\"theme-wp-block\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/advertising.amazon.com\/solutions\/products\/sponsored-display?tag=googhydr-20&amp;hvadid=474991116445&amp;hvpos=&amp;hvexid=&amp;hvnetw=g&amp;hvrand=2070075812502292565&amp;hvpone=&amp;hvptwo=&amp;hvqmt=b&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9062589&amp;hvtargid=kwd-897365280403&amp;ref=pd_sl_jik8sanfb_b_sspa_ggl_d_de_ct_474991116445\">Sponsorlu G\u00f6r\u00fcnt\u00fc Reklamlar\u0131<\/a> \u015feklinde mevcuttur. Ancak bu program k\u0131smen hala beta s\u00fcr\u00fcm\u00fcndedir.<p class=\"theme-wp-block gb-responsive-103367-identifier\">Bir\u00e7ok Amazon DSP kullan\u0131c\u0131s\u0131, \u00e7evrimi\u00e7i devin sa\u011flad\u0131\u011f\u0131 m\u00fckemmel hedefleme ile iyi deneyimler ya\u015famaktad\u0131r. Google&#8217;\u0131n aksine, Amazon&#8217;daki kullan\u0131c\u0131lar genellikle belirli bir sat\u0131n alma niyetiyle hareket etmektedir. Google, bir kullan\u0131c\u0131n\u0131n hangi sayfalar\u0131 ziyaret etti\u011fini bilse de, Amazon, kullan\u0131c\u0131lar\u0131n hangi \u00fcr\u00fcnleri sat\u0131n ald\u0131\u011f\u0131n\u0131 bilmektedir.<\/p><p class=\"theme-wp-block gb-responsive-723116-identifier\">Amazon&#8217;da bezler sipari\u015f ediliyorsa, ayn\u0131 markadan \u0131slak mendillere de ilgi duyulabilece\u011fi a\u00e7\u0131kt\u0131r \u2013 \u00e7\u00fcnk\u00fc bezler, al\u0131\u015fveri\u015f\u00e7inin istedi\u011fi \u015feydi.<\/p><p class=\"theme-wp-block gb-responsive-631736-identifier\">Amazon DSP hizmetini, pazar yerinde kendisi sat\u0131\u015f yapmayan sat\u0131c\u0131lar da kullanabilir.<\/p><p class=\"theme-wp-block gb-responsive-20607-identifier\">Hier sind die Vorteile noch einmal kurz und knapp zusammengefasst:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-864524-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-867943-identifier\">Reklamlar, \u00fc\u00e7\u00fcnc\u00fc taraf sitelerde de g\u00f6sterilir ve bu sayede daha y\u00fcksek g\u00f6r\u00fcnt\u00fcleme say\u0131lar\u0131 elde edilebilir.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431916-identifier\">Amazon, hedefleme i\u00e7in \u00e7ok iyi verilere sahiptir. Reklamlar\u0131n\u0131z do\u011fru hedef kitleye sunulmaktad\u0131r.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-863801-identifier\">Amazon DSP, pazar yerinde sat\u0131\u015f yapmad\u0131\u011f\u0131n\u0131zda da kullan\u0131labilir.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-338718-identifier\">Ama madalyonun di\u011fer y\u00fcz\u00fc nas\u0131l g\u00f6r\u00fcn\u00fcyor?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-998865-identifier\">Amazon DSP kullan\u0131m\u0131na kar\u015f\u0131 ne var?<\/h2><p class=\"theme-wp-block gb-responsive-129512-identifier\">\u00d6ncelikle, Amazon DSP&#8217;nin yeni bir kullan\u0131c\u0131 veya orta\u011f\u0131 olman\u0131n olduk\u00e7a zor oldu\u011funu s\u00f6ylemek gerekir, \u00e7\u00fcnk\u00fc \u00e7evrimi\u00e7i dev, eri\u015fimi yaln\u0131zca uygun uzmanl\u0131k ve b\u00fct\u00e7e ile serbest b\u0131rakmaktad\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-236209-identifier\">Alternatif olarak, DSP&#8217;yi bir Amazon orta\u011f\u0131, yani bir ajans ile kullanabilirsiniz. Almanya&#8217;da sisteme \u00f6zel eri\u015fimi olan yakla\u015f\u0131k d\u00f6rt ajans bulunmaktad\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-859249-identifier\">Dikkate alman\u0131z gereken bir di\u011fer fakt\u00f6r ise nispeten y\u00fcksek maliyetlerdir. PPC ile daha k\u00fc\u00e7\u00fck miktarlarla da iyi sonu\u00e7lar elde edebilirken, yukar\u0131da bahsedildi\u011fi gibi Amazon DSP i\u00e7in daha b\u00fcy\u00fck bir miktar ay\u0131rman\u0131z gerekmektedir. Bu nedenle, Amazon bile arac\u0131 daha \u00e7ok b\u00fcy\u00fck \u015firketler i\u00e7in \u00f6nermektedir.<\/p><p class=\"theme-wp-block gb-responsive-918050-identifier\">Burada dezavantajlar\u0131 bir kez daha \u00f6zetleyelim:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-985718-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-90122-identifier\">Amazon DSP portal\u0131na eri\u015fim elde etmek o kadar da kolay de\u011fildir.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-557671-identifier\">DSP&#8217;yi etkili bir \u015fekilde kullanabilmeniz i\u00e7in uzmanl\u0131k gerekmektedir.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-662103-identifier\">Maliyetler nispeten y\u00fcksektir.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-256768-identifier\">Yukar\u0131da Amazon PPC ve Amazon DSP&#8217;nin neyle farkl\u0131la\u015ft\u0131\u011f\u0131n\u0131 k\u0131saca ele alm\u0131\u015ft\u0131k. Ancak \u015fimdi buna biraz daha ayr\u0131nt\u0131l\u0131 bir \u015fekilde de\u011finmek istiyoruz:<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-715698-identifier\">PPC ve DSP nas\u0131l farkl\u0131l\u0131k g\u00f6sterir?<\/h2><p class=\"theme-wp-block gb-responsive-752613-identifier\">Hem PPC hem de DSP, \u00e7evrimi\u00e7i devin <a href=\"\/tr\/blog\/amazon-advertising\/\">Amazon Reklamc\u0131l\u0131k teklifi<\/a>ne aittir. Her iki format da \u00fcr\u00fcnlerinizi al\u0131c\u0131lar\u0131n odak noktas\u0131na getirmeyi ama\u00e7lamaktad\u0131r. Yine de, reklamverenlerin karar verme s\u00fcrecini etkileyen birka\u00e7 fark vard\u0131r:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-859006-identifier\">#1 Faturalama<\/h3><p class=\"theme-wp-block gb-responsive-993368-identifier\">Sponsored Ads gibi formatlar, t\u0131klama ba\u015f\u0131na faturaland\u0131r\u0131ld\u0131\u011f\u0131 i\u00e7in PPC kampanyalar\u0131 olarak adland\u0131r\u0131l\u0131r. Yani T\u0131klama Ba\u015f\u0131na \u00d6deme.<\/p><p class=\"theme-wp-block gb-responsive-687419-identifier\">Amazon DSP ise Cost per Mille (CPM) olarak, yani 1.000 birim ba\u015f\u0131na faturaland\u0131r\u0131l\u0131r. Burada t\u0131klamalar i\u00e7in de\u011fil, g\u00f6sterimler\/reklam g\u00f6r\u00fcnt\u00fclemeleri i\u00e7in \u00f6deme yapars\u0131n\u0131z. \u0130\u015fte burada da as\u0131l fark yatmaktad\u0131r. Birinin reklam\u0131n\u0131za t\u0131klamas\u0131 i\u00e7in de\u011fil, reklamlar\u0131n\u0131z\u0131n g\u00f6r\u00fcnt\u00fclenmesi i\u00e7in \u00f6deme yap\u0131yorsunuz.<\/p><div class=\"wp-block-image gb-responsive-520922-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"436\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141108\/Unterschiede-Amazon-DSP-und-PPC-Ausspielung-der-Ads.jpeg\" alt=\"Unterschiede Amazon DSP und PPC Ausspielung der Ads\" class=\"wp-image-13059\" style=\"width:379px;height:385px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141108\/Unterschiede-Amazon-DSP-und-PPC-Ausspielung-der-Ads-407x414.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141108\/Unterschiede-Amazon-DSP-und-PPC-Ausspielung-der-Ads.jpeg 436w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-386916-identifier\">#2 Reklamlar\u0131n\u0131z\u0131n G\u00f6sterimi<\/h3><p class=\"theme-wp-block gb-responsive-695673-identifier\">PPC reklamlar\u0131 yay\u0131nland\u0131\u011f\u0131nda, bunlar yaln\u0131zca pazar yerinde g\u00f6sterilir. Kampanya hedeflerine ba\u011fl\u0131 olarak, organik bir sonuca m\u00fcmk\u00fcn oldu\u011funca yak\u0131n bir his vermek i\u00e7in arama sonu\u00e7lar\u0131nda daha az dikkat \u00e7ekici bir \u015fekilde yerle\u015ftirilir veya arama sonu\u00e7lar\u0131n\u0131n \u00fcst\u00fcnde banner reklam\u0131 olarak sunulur.<\/p><p class=\"theme-wp-block gb-responsive-355055-identifier\">Amazon DSP kampanyalar\u0131 ise uygun \u00fc\u00e7\u00fcnc\u00fc taraf sitelerde de g\u00f6sterilebilir, bu da Amazon PPC kampanyalar\u0131na g\u00f6re \u00e7ok daha b\u00fcy\u00fck bir kitleye ula\u015fman\u0131z\u0131 sa\u011flar. Bu, potansiyel m\u00fc\u015fterileri en \u00e7e\u015fitli durumlarda yakalaman\u0131za olanak tan\u0131r: FireTV&#8217;de televizyon izlerken, Audibel&#8217;de yeni bir sesli kitap ararken veya bir \u00fc\u00e7\u00fcnc\u00fc taraf sitesinde bir sonraki tatilinizi planlarken.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-506398-identifier\">#3 Bu format\u0131 kimlerin kullanabilece\u011fi<\/h3><p class=\"theme-wp-block gb-responsive-424944-identifier\">Amazon PPC yaln\u0131zca pazar yerinde aktif olarak sat\u0131\u015f yapan reklamverenlere ayr\u0131lm\u0131\u015fken, DSP ayn\u0131 zamanda Amazon d\u0131\u015f\u0131ndakiler taraf\u0131ndan da kullan\u0131labilir.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-128113-identifier\">Amazon DSP ile hangi t\u00fcr kampanyalar kullanabilirsiniz?<\/h2><p class=\"theme-wp-block gb-responsive-604557-identifier\">Burada kesinlikle odak, g\u00f6r\u00fcnt\u00fc ve multimedya reklamlar\u0131ndad\u0131r. Reklamlar\u0131n \u00fc\u00e7\u00fcnc\u00fc taraf sitelerde de g\u00f6sterildi\u011fi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, bu mant\u0131kl\u0131d\u0131r \u00e7\u00fcnk\u00fc bu t\u00fcr reklamlar b\u00f6yle bir ortamda daha fazla dikkat \u00e7ekebilir.<\/p><p class=\"theme-wp-block gb-responsive-288790-identifier\">Reklamlar\u0131n\u0131z\u0131 nas\u0131l tasarlamak istedi\u011finiz tamamen size kalm\u0131\u015ft\u0131r, e\u011fer isterseniz. Bu konuda destek almak isterseniz, Amazon&#8217;daki bir DSP y\u00f6neticisine de ba\u015fvurabilirsiniz.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-628971-identifier\">Amazon DSP kampanyalar\u0131 hangi hedefler i\u00e7in uygundur?<\/h2><p class=\"theme-wp-block gb-responsive-497571-identifier\">Bu t\u00fcr Amazon Reklamc\u0131l\u0131\u011f\u0131, potansiyel al\u0131c\u0131lar\u0131 pazar yerinin d\u0131\u015f\u0131nda hedeflemeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131zda \u00f6zellikle uygundur. B\u00f6ylece hem \u00fcr\u00fcn ve marka bilinirli\u011fini art\u0131rabilir hem de bir\u00e7ok veri sayesinde Amazon DSP ile iyi bir yeniden hedefleme yapabilirsiniz.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-437009-identifier\">Sonu\u00e7<\/h2><p class=\"theme-wp-block gb-responsive-856080-identifier\">Amazon&#8217;un Talep Taraf\u0131 Platformas\u0131 ile programatik ve hedef odakl\u0131 reklam verme imk\u00e2n\u0131na sahip olup, m\u00fc\u015fterilerinizi farkl\u0131 sitelerde yakalayabilirsiniz. \u0130ster Amazon&#8217;un kendisinde, ister \u00e7evrimi\u00e7i devin i\u015fletmekte oldu\u011fu di\u011fer sitelerde (\u00f6rne\u011fin, Audible) veya uygun \u00fc\u00e7\u00fcnc\u00fc taraf sitelerde olsun. B\u00f6ylece yaln\u0131zca pazar yerinde oldu\u011fundan \u00e7ok daha fazla potansiyel al\u0131c\u0131ya ula\u015fabilirsiniz.<\/p><p class=\"theme-wp-block gb-responsive-461418-identifier\">Ancak, bu arac\u0131n sizin i\u00e7in baz\u0131 engeller de bar\u0131nd\u0131rd\u0131\u011f\u0131n\u0131 unutmay\u0131n. \u00d6rne\u011fin, Amazon DSP&#8217;yi kullanmak i\u00e7in ger\u00e7ek bir ba\u015fvuru s\u00fcrecinden ge\u00e7meniz gerekmekte ve \u00e7evrimi\u00e7i dev, hizmete eri\u015fip eri\u015femeyece\u011finize karar vermektedir. Ayr\u0131ca, nispeten y\u00fcksek bir minimum b\u00fct\u00e7e ay\u0131rman\u0131z gerekmektedir. Bu nedenle, DSP&#8217;ye ba\u015flamadan \u00f6nce listelemelerinizin optimize edilmesi de gereklidir.<\/p><p class=\"theme-wp-block gb-responsive-234540-identifier\">S\u0131kl\u0131kla oldu\u011fu gibi, Talep Taraf\u0131 Platformas\u0131n\u0131 kullan\u0131p kullanmaman\u0131z gerekti\u011fi sorusuna net bir Evet veya Hay\u0131r ile yan\u0131t veremeyiz. Amazon DSP&#8217;nin sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rma potansiyeline sahip oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz, ancak bu yaln\u0131zca \u00fcr\u00fcnleriniz ve b\u00fct\u00e7eniz buna haz\u0131r oldu\u011funda m\u00fcmk\u00fcnd\u00fcr.<\/p><p class=\"theme-wp-block gb-responsive-635269-identifier\">Amazon DSP yolculu\u011funuza ba\u015flamak istiyorsan\u0131z, bu k\u0131lavuzu yard\u0131m almak i\u00e7in kullanabilirsiniz. \u0130\u00e7inde en \u00f6nemli bilgileri bir arada bulabilirsiniz.<\/p><p class=\"theme-wp-block gb-responsive-271283-identifier\">Sadece \u00f6nizleme resmine t\u0131klay\u0131n, b\u00f6ylece Cheet Sheet&#8217;i tam boyutta a\u00e7abilirsiniz.<\/p><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1630055045990\"><strong class=\"schema-faq-question\">Amazon DSP nedir?<\/strong> <p class=\"schema-faq-answer\">DSP, Talep Taraf\u0131 Platformas\u0131 anlam\u0131na gelir. Bu, Amazon&#8217;un programatik reklamc\u0131l\u0131\u011f\u0131 m\u00fcmk\u00fcn k\u0131ld\u0131\u011f\u0131 anlam\u0131na gelir. Yani, reklam alanlar\u0131 otomatik olarak al\u0131n\u0131p sat\u0131lmaktad\u0131r. Daha sonra yay\u0131nlanan reklamlar, hedef kitleye uygun bir \u015fekilde g\u00f6sterilir. B\u00f6ylece reklamlar\u0131n\u0131z tam olarak hedef kitlenize ula\u015f\u0131r.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1630055152572\"><strong class=\"schema-faq-question\">Amazon DSP&#8217;yi kimler kullanabilir?<\/strong> <p class=\"schema-faq-answer\">Temelde her reklamveren DSP&#8217;yi kullanabilir. Ancak, eri\u015fimler olduk\u00e7a s\u0131n\u0131rl\u0131 bir \u015fekilde verilmektedir. Bu nedenle, bir ajansla \u00e7al\u0131\u015fmak veya Amazon&#8217;daki bir hesap y\u00f6neticisine ba\u015fvurmak faydal\u0131 olabilir.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1630055235901\"><strong class=\"schema-faq-question\">Amazon DSP ne kadar?<\/strong> <p class=\"schema-faq-answer\">Bu, Self-Service veya Amazon&#8217;un Y\u00f6netilen Hizmetini kullanmak isteyip istemedi\u011finize ba\u011fl\u0131d\u0131r. \u0130lk durumda, DSP y\u00f6netiminizle yaln\u0131z ba\u015f\u0131n\u0131za veya bir ajansla ilgilenirsiniz. Bunun i\u00e7in ayda en az 3.000\u20ac gereklidir. Amazon&#8217;un kendisinin destekledi\u011fi Y\u00f6netilen Hizmet i\u00e7in ise ayda en az 10.000\u20ac gereklidir.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1630055364701\"><strong class=\"schema-faq-question\">Amazon PPC ve DSP aras\u0131ndaki farklar nelerdir?<\/strong> <p class=\"schema-faq-answer\">Birincisi, PPC reklamlar\u0131 yaln\u0131zca pazar yerinde g\u00f6sterilirken, DSP reklamlar\u0131 ayr\u0131ca di\u011fer Amazon sayfalar\u0131nda ve uygun \u00fc\u00e7\u00fcnc\u00fc taraf sitelerinde de g\u00f6sterilir. Ayr\u0131ca, PPC&#8217;de t\u0131klamalar i\u00e7in \u00f6deme yaparken, DSP&#8217;de g\u00f6sterimler i\u00e7in \u00f6deme yapars\u0131n\u0131z. Bir di\u011fer fark ise, DSP&#8217;nin do\u011fru hedef kitleye reklamlar\u0131 g\u00f6stermek i\u00e7in \u00e7ok say\u0131da kullan\u0131c\u0131 verisi kullanmas\u0131d\u0131r. Bu imkan PPC&#8217;de yoktur.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-681450-identifier has-small-font-size\">G\u00f6r\u00fcnt\u00fc referanslar\u0131 resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9zapp2photo \u2013 stock.adobe.com \/ \u00a9naum\u2013 stock.adobe.com \/ \u00a9\u0410\u043d\u0434\u0440\u0435\u0439 \u042f\u043b\u0430\u043d\u0441\u043a\u0438\u0439 \u2013 stock.adobe.com<meta charset=\"utf-8\"><\/meta>\/ \u00a9 Visual Generation \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Dijital \u00e7a\u011fda bir\u00e7ok veriye sahibiz. Bu verilerden reklam verenler de faydalan\u0131yor. \u0130yi eski Litfa\u00dfs\u00e4ule&#8217;de reklamlar\u0131n as\u0131ld\u0131\u011f\u0131 zamanlar geride kald\u0131. O zamanlar pazarlamac\u0131lar, reklama bakanlar\u0131n sat\u0131n alma davran\u0131\u015flar\u0131 hakk\u0131nda ne biliyordu? \u00c7ok az. Kesinlikle konum \u00f6nemliydi, ama o s\u00fctunun \u00f6n\u00fcnden pek \u00e7ok farkl\u0131 karakter ge\u00e7iyordu: \u00c7ocuklu ebeveynler, b\u00fcy\u00fck \u015firketlerin y\u00f6neticileri, AC\/DC hayranlar\u0131 ve Johnny Cash hayranlar\u0131<\/p>\n","protected":false},"author":5,"featured_media":13043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[570],"tags":[],"class_list":["post-113316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-ile-reklam-ver"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon DSP: Profesyoneller i\u00e7in Programatik Reklamc\u0131l\u0131k<\/title>\n<meta name=\"description\" content=\"Amazon&#039;un DSP&#039;si (Talep Taraf\u0131 Platformu) ile Amazon d\u0131\u015f\u0131nda da reklam verebilirsiniz. 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Her goal is to provide useful content that is practical and easy to understand, so that her readers can find the answers they are looking for quickly and effectively.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/anna-lena-schwab-0a63a5191\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/author\/lenaschwab\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/reklam-sutunundan-dijital-caga-amazon-dsp-den-nasil-faydalanirsiniz\/#faq-question-1630055045990\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/reklam-sutunundan-dijital-caga-amazon-dsp-den-nasil-faydalanirsiniz\/#faq-question-1630055045990\",\"name\":\"Amazon DSP nedir?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"DSP, Talep Taraf\u0131 Platformas\u0131 anlam\u0131na gelir. Bu, Amazon'un programatik reklamc\u0131l\u0131\u011f\u0131 m\u00fcmk\u00fcn k\u0131ld\u0131\u011f\u0131 anlam\u0131na gelir. Yani, reklam alanlar\u0131 otomatik olarak al\u0131n\u0131p sat\u0131lmaktad\u0131r. Daha sonra yay\u0131nlanan reklamlar, hedef kitleye uygun bir \u015fekilde g\u00f6sterilir. B\u00f6ylece reklamlar\u0131n\u0131z tam olarak hedef kitlenize ula\u015f\u0131r.\",\"inLanguage\":\"tr-TR\"},\"inLanguage\":\"tr-TR\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/reklam-sutunundan-dijital-caga-amazon-dsp-den-nasil-faydalanirsiniz\/#faq-question-1630055152572\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/reklam-sutunundan-dijital-caga-amazon-dsp-den-nasil-faydalanirsiniz\/#faq-question-1630055152572\",\"name\":\"Amazon DSP'yi kimler kullanabilir?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Temelde her reklamveren DSP'yi kullanabilir. Ancak, eri\u015fimler olduk\u00e7a s\u0131n\u0131rl\u0131 bir \u015fekilde verilmektedir. 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Daha sonra yay\u0131nlanan reklamlar, hedef kitleye uygun bir \u015fekilde g\u00f6sterilir. B\u00f6ylece reklamlar\u0131n\u0131z tam olarak hedef kitlenize ula\u015f\u0131r.","inLanguage":"tr-TR"},"inLanguage":"tr-TR"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/reklam-sutunundan-dijital-caga-amazon-dsp-den-nasil-faydalanirsiniz\/#faq-question-1630055152572","position":2,"url":"https:\/\/www.sellerlogic.com\/tr\/blog\/reklam-sutunundan-dijital-caga-amazon-dsp-den-nasil-faydalanirsiniz\/#faq-question-1630055152572","name":"Amazon DSP'yi kimler kullanabilir?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Temelde her reklamveren DSP'yi kullanabilir. Ancak, eri\u015fimler olduk\u00e7a s\u0131n\u0131rl\u0131 bir \u015fekilde verilmektedir. Bu nedenle, bir ajansla \u00e7al\u0131\u015fmak veya Amazon'daki bir hesap y\u00f6neticisine ba\u015fvurmak faydal\u0131 olabilir.","inLanguage":"tr-TR"},"inLanguage":"tr-TR"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/reklam-sutunundan-dijital-caga-amazon-dsp-den-nasil-faydalanirsiniz\/#faq-question-1630055235901","position":3,"url":"https:\/\/www.sellerlogic.com\/tr\/blog\/reklam-sutunundan-dijital-caga-amazon-dsp-den-nasil-faydalanirsiniz\/#faq-question-1630055235901","name":"Amazon DSP ne kadar?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Bu, Amazon'un Self-Service veya Managed-Service'ini kullanmak isteyip istemedi\u011finize ba\u011fl\u0131d\u0131r. \u0130lk durumda, DSP y\u00f6netiminizi yaln\u0131zca kendiniz veya bir ajans ile \u00fcstlenirsiniz. Bunun i\u00e7in ayda en az 3.000\u20ac gereklidir. Amazon'un kendisinin destekledi\u011fi Managed-Service i\u00e7in ise ayda en az 10.000\u20ac gerekmektedir.","inLanguage":"tr-TR"},"inLanguage":"tr-TR"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/reklam-sutunundan-dijital-caga-amazon-dsp-den-nasil-faydalanirsiniz\/#faq-question-1630055364701","position":4,"url":"https:\/\/www.sellerlogic.com\/tr\/blog\/reklam-sutunundan-dijital-caga-amazon-dsp-den-nasil-faydalanirsiniz\/#faq-question-1630055364701","name":"Amazon PPC ve DSP aras\u0131ndaki farklar nelerdir?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Birincisi, PPC reklamlar\u0131 yaln\u0131zca pazar yerinde g\u00f6sterilirken, DSP reklamlar\u0131 ayr\u0131ca di\u011fer Amazon sitelerinde ve uygun \u00fc\u00e7\u00fcnc\u00fc taraf sitelerde de g\u00f6sterilmektedir. Ayr\u0131ca, PPC'de t\u0131klamalar i\u00e7in \u00f6deme yaparken, DSP'de g\u00f6sterimler i\u00e7in \u00f6deme yapars\u0131n\u0131z. Bir di\u011fer fark ise, DSP'nin reklamlar\u0131 do\u011fru hedef kitleye ula\u015ft\u0131rmak i\u00e7in \u00e7ok say\u0131da kullan\u0131c\u0131 verisi kullanmas\u0131d\u0131r. Bu olanak PPC'de yoktur.","inLanguage":"tr-TR"},"inLanguage":"tr-TR"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/posts\/113316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/comments?post=113316"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/posts\/113316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/media\/13043"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/media?parent=113316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/categories?post=113316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/tags?post=113316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}