- Y\u0131ld\u0131z De\u011ferlendirmesi<\/li>
- \u00dcr\u00fcn G\u00f6rselleri<\/li>
- Etiketler, indirimler ve elbette Prime g\u00f6nderimi gibi<\/li><\/ul><\/div>
\u015eu ana kadar iyi, ama bu reklamlar nas\u0131l g\u00f6r\u00fcn\u00fcyor? Sonu\u00e7ta, reklam\u0131n cazibesi, ayn\u0131 zamanda \u00e7ekici g\u00f6r\u00fcnmesinden gelir. O halde Amazon’da birka\u00e7 G\u00f6r\u00fcnt\u00fc Reklam\u0131na bakal\u0131m:<\/p>
Amazon G\u00f6r\u00fcnt\u00fc Reklamlar\u0131 bir \u00fcr\u00fcn detay sayfas\u0131nda<\/h3>
K\u0131rm\u0131z\u0131 ile i\u015faretlenmi\u015f olarak, bir Amazon \u00fcr\u00fcn detay sayfas\u0131nda Sponsorlu G\u00f6r\u00fcnt\u00fc Reklam\u0131n\u0131 g\u00f6r\u00fcyoruz. Lego Duplo arand\u0131, rakipten benzer bir yap\u0131 sistemi do\u011frudan \u00fcr\u00fcn sayfas\u0131nda tan\u0131t\u0131l\u0131yor \u2013 kesinlikle iyi bir yer! Neden? \u00c7\u00fcnk\u00fc arama niyeti a\u00e7\u0131k\u00e7a (\u00e7ocuk) oyuncak y\u00f6n\u00fcndeydi. Daha spesifik olarak: Yap\u0131 ta\u015flar\u0131 arand\u0131. O halde neden yeni bir \u015fey denemiyorsunuz? Belki de Simba’n\u0131n \u00fcr\u00fcn\u00fc Duplo’nun \u00fcr\u00fcn\u00fcnden daha iyidir.<\/p>
![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1-844x611.png\")
<\/figure>Bu reklamlar ayr\u0131ca Buy Box’\u00fcn hemen alt\u0131nda da g\u00f6r\u00fcnebilir. Sonu\u00e7ta, reklam\u0131n nerede g\u00f6r\u00fcnd\u00fc\u011f\u00fc \u00f6nemli de\u011fil. \u0130ster madde i\u015faretlerinin alt\u0131nda, ister Buy Box’\u00fcn alt\u0131nda olsun; her iki se\u00e7enek de dikkat \u00e7ekiyor.<\/p>
Amazon Sponsorlu G\u00f6r\u00fcnt\u00fc Reklamlar\u0131 arama sonu\u00e7lar\u0131nda<\/p>
Amazon’un arama sonu\u00e7lar\u0131 art\u0131k \u00e7e\u015fitli etiketler ve reklam t\u00fcrleriyle dolup ta\u015f\u0131yor. Bu nedenle, Amazon’daki Sponsorlu G\u00f6r\u00fcnt\u00fc kampanyalar\u0131n\u0131z\u0131n eksik olmamas\u0131 gerekir.<\/p>
A\u015fa\u011f\u0131daki kaykay reklam\u0131, arama sonu\u00e7lar\u0131n\u0131n hemen yan\u0131nda (sa\u011fda) g\u00f6sterildi ve kesinlikle dikkat \u00e7ekiyor. Noel dekorasyonu aramas\u0131, so\u011fuk mevsime y\u00f6nelik bir ilgi oldu\u011funu d\u00fc\u015f\u00fcnd\u00fcr\u00fcyor.<\/p>
![\"amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-844x377.png\")
<\/figure>Amazon’daki di\u011fer reklam t\u00fcrlerine g\u00f6re farklar<\/h2>
\u015eimdi Amazon G\u00f6r\u00fcnt\u00fc Reklamlar\u0131 konusuna daha derinlemesine dalmadan \u00f6nce, Amazon pazarlar\u0131ndaki di\u011fer reklam t\u00fcrlerine k\u0131saca g\u00f6z atmak istiyoruz:<\/p>
Amazon G\u00f6r\u00fcnt\u00fc Reklamlar\u0131 vs. Sponsorlu \u00dcr\u00fcnler ve Sponsorlu Markalar<\/h3>
G\u00f6r\u00fcnt\u00fc Reklamlar\u0131 ile Sponsorlu \u00dcr\u00fcnler ve Markalar aras\u0131ndaki en b\u00fcy\u00fck fark, reklamlar\u0131n g\u00f6sterim \u015feklidir. Sonuncular\u0131 anahtar kelime bazl\u0131yken, Amazon G\u00f6r\u00fcnt\u00fc Reklamlar\u0131 m\u00fc\u015fteri verileri ve ilgi alanlar\u0131na dayal\u0131 olarak g\u00f6sterilir. Daha fazla bilgi i\u00e7in (Yeniden) Hedefleme<\/a> konusuna daha sonra de\u011finece\u011fiz.<\/p>
Bir di\u011fer b\u00fcy\u00fck fark ise, Sponsorlu \u00dcr\u00fcnler ve Markalar\u0131n yaln\u0131zca pazar yerinde, arama sonu\u00e7lar\u0131nda veya \u00fcr\u00fcn sayfalar\u0131nda g\u00f6r\u00fcnt\u00fclenebilmesidir. Oysa Amazon G\u00f6r\u00fcnt\u00fc Reklamlar\u0131, \u00fc\u00e7\u00fcnc\u00fc taraf sitelerde de g\u00f6sterilir, bu da eri\u015fimi \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131r\u0131r.<\/p>
Amazon Sponsorlu G\u00f6r\u00fcnt\u00fc Reklamlar\u0131 vs DSP<\/h3>
Sponsorlu \u00dcr\u00fcnler ve Markalardan ayr\u0131m net. Ancak Amazon DSP kampanyalar\u0131<\/a> da hedefleme ve d\u0131\u015f sitelerde g\u00f6sterim sunmuyor mu?<\/p>
Bizim Amazon’un \u00f6n\u00fcm\u00fczdeki y\u0131llardaki trendleri \u00fczerine uzman r\u00f6portaj\u0131m\u0131zda<\/a> Ronny Marx, Sponsorlu G\u00f6r\u00fcnt\u00fc Reklamlar\u0131n\u0131 “DSP-light” olarak \u00e7ok g\u00fczel tan\u0131mlad\u0131. Bu, tam yerinde bir tan\u0131m. \u00c7\u00fcnk\u00fc sonu\u00e7ta G\u00f6r\u00fcnt\u00fc Reklamlar\u0131, DSP ile benzer \u00f6zellikler sunar, ancak daha sade bir bi\u00e7imde.<\/p>
\u00d6zellikle maliyetler a\u00e7\u0131s\u0131ndan bu iki reklam format\u0131 aras\u0131nda b\u00fcy\u00fck farkl\u0131l\u0131klar vard\u0131r. Amazon G\u00f6r\u00fcnt\u00fc Reklamlar\u0131na k\u00fc\u00e7\u00fck bir b\u00fct\u00e7eyle ba\u015flayabilirken, DSP i\u00e7in en az 20.000\u20ac ay\u0131rmal\u0131s\u0131n\u0131z.<\/p>
Di\u011fer farklar aras\u0131nda, G\u00f6r\u00fcnt\u00fc Reklamlar\u0131 i\u00e7in maliyetlerin t\u0131klama ba\u015f\u0131na hesaplanmas\u0131 ve DSP i\u00e7in ise g\u00f6sterim ba\u015f\u0131na hesaplanmas\u0131 yer al\u0131r. Ayr\u0131ca, yaln\u0131zca DSP i\u00e7in mevcut olan Amazon \u00e7al\u0131\u015fanlar\u0131 taraf\u0131ndan y\u00f6netilen hizmet imkan\u0131 da bulunmaktad\u0131r.<\/p>
Kimler Amazon Sponsorlu G\u00f6r\u00fcnt\u00fc Reklamlar\u0131n\u0131 kullanabilir?<\/h2>
Marka kayd\u0131 Amazon Marka Kay\u0131t\u0131nda yer alan profesyonel sat\u0131c\u0131lar bu t\u00fcr reklamlar\u0131 kullanabilir. Ayr\u0131ca, m\u00fc\u015fterileri Amazon’da \u00fcr\u00fcn satan sat\u0131c\u0131lar ve ajanslar da Amazon Sponsorlu G\u00f6r\u00fcnt\u00fc Reklamlar\u0131n\u0131 kullanabilir. A\u015fa\u011f\u0131daki pazar yerlerinde mevcuttur<\/a> (Aral\u0131k 2021 itibar\u0131yla)<\/em>:<\/p>
- Kuzey Amerika: Kanada, Meksika ve ABD<\/li>
- G\u00fcney Amerika: Brezilya<\/li>
- Avrupa: Almanya, \u0130spanya, Fransa, \u0130talya, Hollanda, Birle\u015fik Krall\u0131k<\/li>
- Orta Do\u011fu: Birle\u015fik Arap Emirlikleri<\/li>
- Asya-Pasifik: Avustralya, Hindistan, Japonya<\/li><\/ul><\/div>
Beta s\u00fcr\u00fcm\u00fc ayr\u0131ca profesyonel markalar\u0131n uygulamalar\u0131n\u0131, dizilerini veya filmlerini Fire TV’de g\u00f6stermesine olanak tan\u0131r<\/p>
Do\u011fru m\u00fc\u015fterilere nas\u0131l ula\u015f\u0131l\u0131r \u2013 Hedefleme<\/h2>
Amazon Sponsored Display’\u0131n en b\u00fcy\u00fck g\u00fc\u00e7l\u00fc y\u00f6nleri muhtemelen yeniden hedefleme ve genel hedeflemedir. Reklamlar, m\u00fc\u015fteri ilgi alanlar\u0131 ve davran\u0131\u015flar\u0131 temelinde hedef kitleye uygun olarak g\u00f6sterilir. Bu, potansiyel m\u00fc\u015fterilerin al\u0131c\u0131lara d\u00f6n\u00fc\u015fme \u015fans\u0131n\u0131 do\u011fal olarak \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131r\u0131r. \u00d6zellikle tamamen anahtar kelime bazl\u0131 reklamlara k\u0131yasla.<\/p>
Reklam verenler, Amazon’daki Display Ads’de hedeflemeyi kitleye veya \u00fcr\u00fcne y\u00f6nlendirebilir. Bunu da bir kez daha yak\u0131ndan inceleyelim:<\/p>
Amazon Sponsored Display ile Hedefleme: Amazon Kitleleri<\/h3>
Hedefleme i\u00e7in bir se\u00e7enek, s\u00f6zde Amazon Kitleleridir. Reklamlar\u0131n\u0131z hem pazar yerinde hem de \u00fc\u00e7\u00fcnc\u00fc taraf sitelerde g\u00f6sterilir. Daha sonra belirli hedef kitlelere sunulur. Bu hedef kitleleri veya kitleleri kendiniz se\u00e7ebilirsiniz. Bu konuda size demografik veriler ve sat\u0131n alma sinyalleri gibi bilgiler yard\u0131mc\u0131 olur.<\/p>
Amazon Sponsored Display Reklamlar\u0131: G\u00f6r\u00fcnt\u00fcleme Yeniden Hedefleme<\/h3>
Bu durumda, reklamlar\u0131n\u0131z son 30 g\u00fcn i\u00e7inde \u00fcr\u00fcn\u00fcn\u00fcz\u00fc g\u00f6r\u00fcnt\u00fclemi\u015f ancak hen\u00fcz sat\u0131n almam\u0131\u015f olan m\u00fc\u015fterilere g\u00f6sterilir. Bu reklamlar hem Amazon’da hem de d\u0131\u015f\u0131nda g\u00f6sterildi\u011finden, \u00fcr\u00fcnlerinize ba\u015flang\u0131\u00e7ta ilgi g\u00f6steren al\u0131c\u0131lar\u0131, m\u00fc\u015fteri yolculu\u011funun sonraki a\u015famalar\u0131nda da ula\u015fabilirsiniz.<\/p>
Amazon’da \u00dcr\u00fcn G\u00f6r\u00fcnt\u00fcleme Reklamlar\u0131 ile Hedefleme<\/h3>
S\u00f6zde \u00fcr\u00fcn hedeflemede, reklamlar\u0131n\u0131z belirli \u00fcr\u00fcnlere veya kategorilere y\u00f6nlendirilir. Daha sonra, bu reklamlar ilgili \u00fcr\u00fcn sayfalar\u0131nda m\u00fc\u015fterilere g\u00f6sterilir. Reklamlar\u0131n\u0131z, madde i\u015faretlerinin hemen alt\u0131nda veya Buy Box’\u00fcn hemen alt\u0131nda belirgin bir \u015fekilde yer ald\u0131\u011f\u0131ndan, potansiyel m\u00fc\u015fterilerin dikkatini \u00e7ekme olas\u0131l\u0131\u011f\u0131 y\u00fcksektir.<\/p>
Amazon G\u00f6r\u00fcnt\u00fcleme Reklamlar\u0131 ne kadar?<\/h2>
\u00c7evrimi\u00e7i pazar yerindeki hemen hemen t\u00fcm reklam formatlar\u0131nda oldu\u011fu gibi, Amazon Sponsored Display Reklamlar\u0131n\u0131n maliyetleri t\u0131klama ba\u015f\u0131na hesaplan\u0131r. Bu prensip PPC, yani T\u0131klama Ba\u015f\u0131na \u00d6deme olarak da adland\u0131r\u0131l\u0131r. Yani, yaln\u0131zca potansiyel m\u00fc\u015fteriler reklam\u0131n\u0131za t\u0131klad\u0131\u011f\u0131nda \u00f6deme yapars\u0131n\u0131z.<\/p>
Son maliyetler, ikinci fiyat a\u00e7\u0131k art\u0131rmas\u0131 prensibine g\u00f6re hesaplan\u0131r. Bu, t\u00fcm sat\u0131c\u0131lar\u0131n \u00f6demeye haz\u0131r olduklar\u0131 maksimum teklifi sundu\u011fu anlam\u0131na gelir. A\u015fa\u011f\u0131daki \u00f6rnek grafikte, bu teklifler 1,50\u20ac, 2,00\u20ac ve 3,00\u20ac’dir. En y\u00fcksek teklif, bu durumda Teklif 3, kazan\u0131r. Ancak, yaln\u0131zca ikinci en y\u00fcksek teklifin de\u011feri art\u0131 0,01\u20ac \u00f6denmesi gerekir. Bizim \u00f6rne\u011fimizde bu durumda 2,01\u20ac olur.<\/p>
![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140827\/Amazon-Display-Zweitpreisauktion-Beispiel.png\")
<\/figure>Ger\u00e7ekten t\u0131klama ba\u015f\u0131na ne kadar \u00f6demeniz gerekti\u011fi, rakiplerinizin tekliflerine ba\u011fl\u0131d\u0131r. Harcamalar\u0131n\u0131z\u0131 kontrol edebilirsiniz, ayr\u0131ca bir g\u00fcnl\u00fck b\u00fct\u00e7e belirleyerek.<\/p>
Amazon Sponsored Display Reklamlar\u0131 karl\u0131 m\u0131?<\/h2>
Art\u0131k reklamlar\u0131n nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc ve ne kadar maliyetli oldu\u011funu bildi\u011fimize g\u00f6re, elbette bunun karl\u0131 olup olmad\u0131\u011f\u0131n\u0131 sormak gerekiyor. Sonu\u00e7ta, b\u00f6yle bir reklam yaln\u0131zca gerekli b\u00fct\u00e7eyi de\u011fil, ayn\u0131 zamanda onu yay\u0131nlamak ve izlemek i\u00e7in de zaman gerektirir. O halde, avantajlar\u0131 ve dezavantajlar\u0131 bir kez daha inceleyelim:<\/p>
Bunun lehine olanlar<\/h3>
- M\u00fc\u015fteriler hem pazar yerinde hem de \u00fc\u00e7\u00fcnc\u00fc taraf sitelerde hedeflenebilir. Bu, yaln\u0131zca pazar yerinde g\u00f6sterilen reklamlara k\u0131yasla b\u00fcy\u00fck bir avantaj sunar.<\/li>
- Etkili yeniden hedefleme ile potansiyel m\u00fc\u015fterilere birden fazla kez ula\u015farak, onlar\u0131n d\u00f6n\u00fc\u015f\u00fcm yapma olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131rs\u0131n\u0131z.<\/li>
- \u00c7evrimi\u00e7i dev, Amazon Sponsored Display Kampanyan\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in \u00e7e\u015fitli pazarlama istatistikleri sunar. \u00d6rne\u011fin, g\u00f6r\u00fcnt\u00fclemeler ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 arac\u0131l\u0131\u011f\u0131yla, CTA’lar\u0131n\u0131z\u0131n (Eylem \u00c7a\u011fr\u0131lar\u0131) ne kadar ba\u015far\u0131l\u0131 oldu\u011funu \u00f6l\u00e7ebilirsiniz.<\/li>
- CPC ile yaln\u0131zca reklam\u0131n\u0131za ger\u00e7ekten t\u0131klayan m\u00fc\u015fteriler i\u00e7in \u00f6deme yapars\u0131n\u0131z.<\/li>
- Amazon G\u00f6r\u00fcnt\u00fcleme Reklamlar\u0131 esnektir. Farkl\u0131 metinleri ve g\u00f6rsel unsurlar\u0131 test edebilir ve devam eden bir kampanya s\u0131ras\u0131nda bile ayarlamalar yapabilirsiniz.<\/li>
- \u00dcr\u00fcnlerinizi, Buy Box’e sahip olmasan\u0131z bile tan\u0131tabilirsiniz.<\/li><\/ul><\/div>
Amazon ve Pinterest<\/span><\/strong><\/p>
2023 bahar\u0131ndan itibaren Amazon ve sosyal medya platformu Pinterest i\u015fbirli\u011fi yapmaktad\u0131r. Hizmetin kullan\u0131c\u0131lar\u0131, do\u011frudan Amazon’a ba\u011flant\u0131 veren Amazon reklamlar\u0131n\u0131 Pinterest’te g\u00f6rmektedir. Pazar yeri sat\u0131c\u0131lar\u0131 i\u00e7in bu iyi bir haber, \u00e7\u00fcnk\u00fc bu \u015fekilde Amazon, reklamlar\u0131n g\u00f6sterildi\u011fi evreni bir anda \u00f6nemli \u00f6l\u00e7\u00fcde geni\u015fletiyor. Ayr\u0131ca, daha \u00f6nce belki de daha \u00e7ok etsy gibi di\u011fer platformlarda al\u0131\u015fveri\u015f yapan yeni m\u00fc\u015fteri gruplar\u0131n\u0131n ortaya \u00e7\u0131kmas\u0131 muhtemeldir. Yeni hedef kitleler, hem Amazon’un kendisi hem de pazar yerindeki \u00fc\u00e7\u00fcnc\u00fc taraflar i\u00e7in daha fazla b\u00fcy\u00fcmeye yol a\u00e7maktad\u0131r. Ancak i\u015fbirli\u011finin ne boyutlara ula\u015faca\u011f\u0131 hen\u00fcz tam olarak net de\u011fil. En olas\u0131 senaryo, Amazon Sponsored Display Reklamlar\u0131n\u0131n Pinterest’te g\u00f6sterilme olana\u011f\u0131n\u0131 geni\u015fletece\u011fidir. 2023 y\u0131l\u0131 boyunca ortakl\u0131\u011f\u0131n hayata ge\u00e7irilmesi planlanmaktad\u0131r. (Durum: May\u0131s 2023)<\/span><\/p><\/blockquote>
Bunun aleyhine olanlar<\/h3>
- Reklamlar\u0131n\u0131z\u0131n ne zaman ve nerede g\u00f6sterilece\u011fi her zaman net de\u011fildir. Bu, s\u0131k\u00e7a oldu\u011fu gibi, algoritma taraf\u0131ndan belirlenir.<\/li>
- Her pazarlama arac\u0131 gibi, Amazon Sponsored Display Reklamlar\u0131nda da neyin hedef kitleniz ve \u00fcr\u00fcnleriniz i\u00e7in en iyi \u015fekilde \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 anlamak i\u00e7in biraz zaman alabilir.<\/li><\/ul><\/div>
Amazon G\u00f6r\u00fcnt\u00fcleme Reklamlar\u0131n\u0131 nas\u0131l ayarlars\u0131n\u0131z \u2013 Kampanyan\u0131z i\u00e7in Ad\u0131m Ad\u0131m K\u0131lavuz<\/h2>
Amazon G\u00f6r\u00fcnt\u00fcleme Reklamlar\u0131n\u0131 Reklam Platformu veya Sat\u0131c\u0131 Merkezi \u00fczerinden etkinle\u015ftirin. Bunun i\u00e7in a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 izleyin:<\/p>
- Sat\u0131c\u0131 Merkezinde ba\u015flarsan\u0131z, Reklam > Kampanya Y\u00f6neticisi<\/em> \u00fczerine t\u0131klay\u0131n.
<\/li> Ba\u015flamak i\u00e7in advertising.amazon.com<\/a> adresine gidin, \u00dcr\u00fcnler<\/em> \u00fczerine t\u0131klay\u0131n.- Kampanya t\u00fcr\u00fc olarak Desteklenen Reklam<\/em> veya Sponsored Display<\/em> se\u00e7in.<\/li>
- Reklam\u0131n\u0131z i\u00e7in ayarlar\u0131 belirleyin. Bunun i\u00e7in bir kampanya ad\u0131 verin, bir tarih aral\u0131\u011f\u0131 belirleyin ve bir g\u00fcnl\u00fck b\u00fct\u00e7e tan\u0131mlay\u0131n. \u0130lk olarak daha d\u00fc\u015f\u00fck bir g\u00fcnl\u00fck b\u00fct\u00e7e ile ba\u015flamak ve bunu gerekirse daha sonra art\u0131rmak faydal\u0131 olacakt\u0131r. Ayr\u0131ca, \u015fimdi hedefleme se\u00e7eneklerini de belirleyebilirsiniz.<\/li>
- Hangi \u00fcr\u00fcnlerinizin tan\u0131t\u0131laca\u011f\u0131n\u0131 belirleyin. Her reklamda yaln\u0131zca bir \u00fcr\u00fcn g\u00f6sterilse de, bu a\u015famada farkl\u0131 \u00fcr\u00fcnler se\u00e7ebilirsiniz. Ard\u0131ndan, hangi \u00fcr\u00fcn\u00fcn ne zaman ve kime g\u00f6sterilece\u011fine karar vermesi i\u00e7in algoritmaya b\u0131rak\u0131n. Se\u00e7im yaparken, \u00f6ncelikle di\u011fer reklam t\u00fcrleriyle iyi performans g\u00f6steren veya \u00f6zellikle iyi satan \u00fcr\u00fcnleri se\u00e7mek faydal\u0131d\u0131r.<\/li>
- Reklamlar\u0131n\u0131z i\u00e7in bir teklif verin. Amazon otomatik olarak bir teklif \u00f6nerir. Ancak bunu elbette ayarlayabilirsiniz. Bunun i\u00e7in, maliyetler b\u00f6l\u00fcm\u00fcnde a\u00e7\u0131kland\u0131\u011f\u0131 gibi, \u00f6demeye haz\u0131r oldu\u011funuz maksimum fiyat\u0131 se\u00e7in.<\/li>
- Reklamlar\u0131n\u0131z\u0131 tasarlay\u0131n. Amazon, reklamlar\u0131 \u00f6ncelikle \u00fcr\u00fcn sayfan\u0131z\u0131n detaylar\u0131yla otomatik olarak olu\u015fturur. Bu nedenle, \u00fcr\u00fcn sayfan\u0131z\u0131n kaliteli olmas\u0131 \u00f6nemlidir. Ancak, \u00e7e\u015fitli grafik unsurlar, metinler ve farkl\u0131 CTA’lar\u0131 (Eylem \u00c7a\u011fr\u0131lar\u0131) da bireysel olarak belirleyebilirsiniz.<\/li><\/ol><\/div>
Kampanyan\u0131z i\u00e7in son olarak birka\u00e7 ipucu<\/h2>
#1 Rakiplerinizin m\u00fc\u015fterilerini yakalamak i\u00e7in Amazon G\u00f6r\u00fcnt\u00fcleme Reklamlar\u0131n\u0131 kullan\u0131n<\/h3>
Amazon’daki rekabetin b\u00fcy\u00fck oldu\u011fu art\u0131k pek bir s\u0131r de\u011fil. Kendini kan\u0131tlamak i\u00e7in sert m\u00fccadeleler gerekmektedir. m\u00fckemmel fiyat<\/a> ve en iyi metrikler<\/a> yan\u0131nda, elbette Amazon G\u00f6r\u00fcnt\u00fc Reklamlar\u0131 da uygundur. <\/p>
Nas\u0131l? Reklamlar\u0131n\u0131z\u0131 rakiplerinizin \u00fcr\u00fcnlerine do\u011frudan hedefleyerek. \u00dcr\u00fcn hedeflemesi sayesinde, reklamlar\u0131n\u0131z rakiplerin \u00fcr\u00fcn detay sayfalar\u0131nda do\u011frudan g\u00f6sterilecektir.<\/p>
#2 Rakipleri p\u00fcsk\u00fcrtmek i\u00e7in Amazon G\u00f6r\u00fcnt\u00fc Reklamlar\u0131n\u0131 kullan\u0131n<\/h3>
Elbette, ayn\u0131 \u015fey tersine de ge\u00e7erlidir. Rakiplerinizin de m\u00fc\u015fterilerinizi hedefledi\u011fi a\u00e7\u0131kt\u0131r. Rakip tekliflerin kendi sayfalar\u0131n\u0131zda yay\u0131nlanmas\u0131n\u0131 \u00f6nlemek i\u00e7in, bu \u00fcr\u00fcn sayfalar\u0131nda kendi \u00fcr\u00fcn yelpazenizden di\u011fer \u00fcr\u00fcnler i\u00e7in reklamlar vererek buna kar\u015f\u0131 \u00f6nlem alabilirsiniz.<\/p>
Bu arada, bu \u015fekilde sadece rakipleriniz i\u00e7in reklam alanlar\u0131n\u0131 engellemekle kalmaz, ayn\u0131 zamanda yukar\u0131 veya \u00e7apraz sat\u0131\u015f da yapabilirsiniz.<\/p>
#3 Yukar\u0131 sat\u0131\u015f i\u00e7in Amazon G\u00f6r\u00fcnt\u00fc Reklamlar\u0131n\u0131 kullan\u0131n<\/h3>
Farkl\u0131 modellerde kahve makineleri mi sat\u0131yorsunuz? O zaman, daha uygun fiyatl\u0131 modelin sayfas\u0131nda daha iyi modeli tan\u0131tmay\u0131 deneyin. Belki de potansiyel m\u00fc\u015fteri, otomatik temizleme i\u015flevinin kesinlikle ihtiya\u00e7 duydu\u011fu bir ek \u00f6zellik oldu\u011funu hen\u00fcz bilmiyordur.<\/p>
#4 \u00c7apraz sat\u0131\u015f i\u00e7in Amazon G\u00f6r\u00fcnt\u00fc Reklamlar\u0131n\u0131 kullan\u0131n<\/h3>
Tamamlay\u0131c\u0131 \u00fcr\u00fcnleri, telefon k\u0131l\u0131flar\u0131 veya ayakkab\u0131 bak\u0131m \u00fcr\u00fcnleri gibi, ana \u00fcr\u00fcn\u00fcn (telefon, ayakkab\u0131lar) hemen yan\u0131nda yerle\u015ftirmek elbette y\u00fcksek bir potansiyel sunar. Sonu\u00e7ta, bu durum al\u0131\u015fveri\u015f yapanlarda bu \u00fcr\u00fcne de ihtiya\u00e7 duyduklar\u0131 izlenimini uyand\u0131r\u0131r ve potansiyel m\u00fc\u015fterilerinizin al\u0131\u015fveri\u015f heyecan\u0131 i\u00e7inde tamamlay\u0131c\u0131 \u00fcr\u00fcn\u00fc de alacaklar\u0131n\u0131 varsayabilirsiniz. Hele ki, buna direnmenin zor oldu\u011fu bir f\u0131rsatsa.<\/p>
Sonu\u00e7<\/h2>
Amazon Sponsorlu G\u00f6r\u00fcnt\u00fc Reklamlar\u0131, kendi \u00fcr\u00fcnlerinizi tan\u0131tmak ve \u00f6nemli rekabet avantajlar\u0131 elde etmek i\u00e7in harika bir yoldur.<\/p>
Ancak, \u00fcr\u00fcn sayfalar\u0131n\u0131z da optimize edilmi\u015fse, bu ge\u00e7erlidir; bu durum Amazon’daki her t\u00fcrl\u00fc reklam i\u00e7in ge\u00e7erlidir!<\/p>
Her durumda \u00f6nemli olan, bir planla i\u015fe yakla\u015fman\u0131z ve plans\u0131z bir \u015fekilde rastgele \u00fcr\u00fcnler tan\u0131tmaman\u0131z veya teklif vermemenizdir. Amazon G\u00f6r\u00fcnt\u00fc Reklamlar\u0131n\u0131zla neyi ba\u015farmak istedi\u011finizi (rakiplerin m\u00fc\u015fterilerini \u00e7ekmek, kendi \u00fcr\u00fcn sayfalar\u0131n\u0131z\u0131 korumak, \u00e7apraz\/yukar\u0131 sat\u0131\u015f,…) ve bunun i\u00e7in ne kadar b\u00fct\u00e7e ay\u0131rmak istedi\u011finizi de\u011ferlendiren bir strateji geli\u015ftirin. Ard\u0131ndan, Amazon’daki Sponsorlu G\u00f6r\u00fcnt\u00fc Reklamlar\u0131 ile ba\u015far\u0131n\u0131z\u0131n \u00f6n\u00fcnde hi\u00e7bir engel kalmayacakt\u0131r. Bol \u015fans!<\/p>
SSS<\/h2>
Amazon G\u00f6r\u00fcnt\u00fc Reklamlar\u0131 nedir?<\/strong>Amazon G\u00f6r\u00fcnt\u00fc Reklamlar\u0131, Amazon Reklamc\u0131l\u0131\u011f\u0131n\u0131n bir bi\u00e7imidir. Sponsorlu Markalar ve \u00dcr\u00fcnlerden farkl\u0131 olarak, anahtar kelimeler yerine hedefleme temelinde \u00e7al\u0131\u015f\u0131rlar. Bu sayede, demografik veriler ve m\u00fc\u015fteri davran\u0131\u015flar\u0131na dayal\u0131 olarak daha kesin tan\u0131mlanm\u0131\u015f bir hedef kitleye hitap ederler.<\/p> <\/div>
Amazon G\u00f6r\u00fcnt\u00fc Reklamlar\u0131 nerede g\u00f6sterilir?<\/strong>Hedefleme sayesinde bu reklamlar arama sonu\u00e7lar\u0131nda veya do\u011frudan \u00fcr\u00fcn detay sayfalar\u0131nda g\u00f6sterilir.<\/p> <\/div>
Amazon G\u00f6r\u00fcnt\u00fc Reklamlar\u0131 nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/strong>Amazon G\u00f6r\u00fcnt\u00fc Reklamlar\u0131, algoritman\u0131n demografik veriler ve sat\u0131n alma davran\u0131\u015flar\u0131na dayanarak \u00fcr\u00fcn\u00fcn ilgi alanlar\u0131na uygun oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc m\u00fc\u015fterilere g\u00f6sterilir. Ayr\u0131ca, reklam verenler yeniden hedefleme i\u00e7in g\u00f6r\u00fcnt\u00fc reklamlar\u0131n\u0131 kullanabilir ve m\u00fc\u015fterilerinizi pazar yerinin d\u0131\u015f\u0131nda da hedefleyebilir.<\/p> <\/div><\/div>
G\u00f6r\u00fcnt\u00fc kaynaklar\u0131 resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9\u00a0bakhtiarzein<\/span> \u2013 stock.adobe.com \/\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"
Reklam kampanyalar\u0131 Amazon evreninde yeni bir \u015fey de\u011fil, Sponsorlu G\u00f6r\u00fcnt\u00fc Reklamlar\u0131 ise bunlardan sadece bir tanesi. Amazon Reklamc\u0131l\u0131\u011f\u0131n\u0131 neden kullanman\u0131z gerekti\u011fini burada a\u00e7\u0131klamaya gerek yok. Peki, G\u00f6r\u00fcnt\u00fc Reklamlar\u0131 nedir? Bunu bu blog yaz\u0131s\u0131nda a\u00e7\u0131klamak istiyoruz. Hemen temel bilgilerle ba\u015flayal\u0131m. Amazon Sponsorlu G\u00f6r\u00fcnt\u00fc Reklamlar\u0131 nedir ve nas\u0131l g\u00f6r\u00fcn\u00fcr? G\u00f6r\u00fcnt\u00fc Reklamlar\u0131, Amazon’da sunulan reklam \u00e7\u00f6z\u00fcmlerinden bir t\u00fcrd\u00fcr.<\/p>\n","protected":false},"author":5,"featured_media":15877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[570],"tags":[],"class_list":["post-113325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-ile-reklam-ver"],"yoast_head":"\n
Do\u011fru m\u00fc\u015fterilere Amazon G\u00f6r\u00fcnt\u00fc Reklamc\u0131l\u0131\u011f\u0131 ile ula\u015f\u0131n<\/title>\n<meta name=\"description\" content=\"Amazon G\u00f6r\u00fcnt\u00fc Reklamc\u0131l\u0131\u011f\u0131, \u00fcr\u00fcn\u00fcn\u00fcze uygun olan hedef kitleye tam olarak ula\u015f\u0131r. \u0130\u015fte nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-goruntu-reklamlari-ile-dogru-musterilere-ulasin-adim-adim-talimatlar-dahil\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do\u011fru m\u00fc\u015fterilere Amazon G\u00f6r\u00fcnt\u00fc Reklamc\u0131l\u0131\u011f\u0131 ile ula\u015f\u0131n\" \/>\n<meta property=\"og:description\" content=\"Amazon 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