{"id":113328,"date":"2020-06-02T08:14:00","date_gmt":"2020-06-02T08:14:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/hopp-veya-top-amazon-lojistigi-nakliye-endustrisini-sarsiyor-mu\/"},"modified":"2025-12-09T11:40:22","modified_gmt":"2025-12-09T11:40:22","slug":"hopp-veya-top-amazon-lojistigi-nakliye-endustrisini-sarsiyor-mu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/hopp-veya-top-amazon-lojistigi-nakliye-endustrisini-sarsiyor-mu\/","title":{"rendered":"Hopp veya top: Amazon Lojisti\u011fi nakliye end\u00fcstrisini sars\u0131yor mu?"},"content":{"rendered":"\n

Hen\u00fcz birka\u00e7 y\u0131l \u00f6nce, e-ticaret devi Amazon’un m\u00fc\u015fterileri sipari\u015flerini al\u0131\u015f\u0131ld\u0131k \u015fekilde al\u0131yordu: DHL, Hermes veya ba\u015fka bir yerle\u015fik kargo hizmeti arac\u0131l\u0131\u011f\u0131yla. Bug\u00fcn bile, ticaret platformu d\u00fcnya genelinde sipari\u015fleri teslim edebilmek i\u00e7in d\u0131\u015f \u015firketlerle i\u015fbirli\u011fi yapmaktad\u0131r. Ancak, Amazon Lojisti\u011fi<\/strong> \u2013 Almanya’da da dahil olmak \u00fczere \u2013 \u00e7evrimi\u00e7i dev, paketleri h\u0131zl\u0131 ve verimli bir \u015fekilde m\u00fc\u015fteriye ula\u015ft\u0131rmak i\u00e7in kendi yap\u0131s\u0131n\u0131 da kurmu\u015ftur.<\/p>\n\n\n\n

\u00d6ncelikle planlar ciddiye al\u0131nmad\u0131. Ancak \u015fu anda Amazon Lojisti\u011fi, paket sekt\u00f6r\u00fcn\u00fc de etkilemektedir: DHL, Mart 2020’de Augsburg yak\u0131nlar\u0131nda bir paket merkezini kapatmay\u0131 planlad\u0131\u011f\u0131n\u0131 duyurdu<\/a>, \u00e7\u00fcnk\u00fc yan\u0131ndaki Amazon lojistik merkezi art\u0131k yeterli g\u00f6nderi sa\u011flam\u0131yordu. Bu, kesinlikle azalan bir sipari\u015f hacminden kaynaklanm\u0131yordu \u2013 aksine, Amazon kendi lojisti\u011fi ile g\u00f6nderi hacmini giderek daha fazla kar\u015f\u0131lamakta ve b\u00f6ylece DHL ve di\u011fer paket hizmetlerine daha az g\u00f6nderi vermektedir<\/strong>.<\/p>\n\n\n\n

Bu geli\u015fme son zamanlarda biraz durdu. Tam da koronavir\u00fcs, bir\u00e7ok sekt\u00f6rde felaket etkileri yaratan, DHL paket merkezini kurtard\u0131: Amazon’daki artan sipari\u015f hacmi<\/strong> sayesinde, DHL’in kom\u015fular\u0131na da daha fazla sipari\u015f gelmeye ba\u015flad\u0131.<\/p>\n\n\n\n

Ancak bu yaln\u0131zca bir anl\u0131k g\u00f6r\u00fcnt\u00fc<\/strong> olabilir. Uzun vadede Amazon Lojisti\u011fi kendi kapasitesini art\u0131racakt\u0131r. Bu, hem kargo sekt\u00f6r\u00fc hem de Marketplace sat\u0131c\u0131lar\u0131 \u00fczerinde olumlu ve olumsuz etkiler yaratacakt\u0131r. Bu nedenle, Amazon’un kendi g\u00f6nderim lojisti\u011finin sizi nas\u0131l etkileyebilece\u011fini de\u011ferlendirebilmek i\u00e7in bu konuyla \u015fimdi daha fazla ilgilenmelisiniz.<\/p>\n\n\n\n

Amazon Lojisti\u011fi tam olarak nedir?<\/h2>\n\n\n\n

Amazon, i\u00e7 hizmeti ile DHL veya DPD gibi yerle\u015fik hizmet sa\u011flay\u0131c\u0131lardan daha ba\u011f\u0131ms\u0131z hale gelmek istemektedir. Bunun i\u00e7in e-ticaret devi, belirli bir b\u00f6lgedeki paketleri Amazon da\u011f\u0131t\u0131m merkezlerinden al\u0131p m\u00fc\u015fteriye teslimat\u0131n\u0131 \u00fcstlenen yerel alt y\u00fcklenicilerle<\/strong> i\u015fbirli\u011fi yapmaktad\u0131r. Genellikle 20 ila 40 teslimat arac\u0131 veya 30 ila 70 s\u00fcr\u00fcc\u00fcye sahip daha k\u00fc\u00e7\u00fck firmalard\u0131r. \u015eu anda hizmet Almanya, Birle\u015fik Krall\u0131k, \u0130spanya ve ABD<\/strong>‘de, genellikle b\u00fcy\u00fck \u015fehirlerde mevcuttur.<\/p>\n\n\n\n

S\u00fcr\u00fcc\u00fcler paketleri bir g\u00f6nderim merkezinden al\u0131r ve do\u011frudan m\u00fc\u015fteriye getirir. Genellikle bu ama\u00e7la 120 kilometreye kadar mesafeleri kat ederler. Avantaj, \u00f6zellikle d\u0131\u015f yap\u0131lar<\/strong> gibi DHL paket merkezine teslimat, ard\u0131ndan s\u0131ralama ve hedef noktaya ta\u015f\u0131ma i\u015flemlerinin ortadan kalkmas\u0131nda yatmaktad\u0131r. Amazon Lojisti\u011fi, yerel \u015firketlerle i\u015fbirli\u011fi yaparak bir\u00e7ok g\u00f6nderinin g\u00f6nderimini “son mil” olarak adland\u0131r\u0131lan a\u015famaya k\u0131saltmay\u0131 ba\u015farmaktad\u0131r \u2013 bu da sadece para tasarrufu sa\u011flamakla kalmaz, ayn\u0131 zamanda \u00f6zellikle teslimat s\u00fcresini de k\u0131salt\u0131r.<\/p>\n\n\n\n

\u00c7\u00fcnk\u00fc bir\u00e7ok kullan\u0131c\u0131 m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede ayn\u0131 g\u00fcn teslimat\u0131n\u0131 kullanmak veya sipari\u015flerini en ge\u00e7 ertesi g\u00fcn<\/strong> almak istemektedir. Prime \u00fcr\u00fcnlerinde Amazon bunu bile vaat etmektedir. Bu y\u00f6n, m\u00fc\u015fteriler i\u00e7in \u00f6zellikle \u00f6nemlidir, memnuniyetlerini art\u0131r\u0131r ve bir sonraki al\u0131\u015fveri\u015flerinde de Amazon’dan sipari\u015f verme olas\u0131l\u0131klar\u0131n\u0131 y\u00fckseltir. Lojistik hizmeti, m\u00fc\u015fteri yolculu\u011funu ve m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 etkili bir \u015fekilde iyile\u015ftirmektedir<\/strong>.<\/p>\n\n\n\n

\u015eirketler Amazon Lojisti\u011fine nas\u0131l kat\u0131labilir?<\/h3>\n\n\n\n

\u0130lgilenen giri\u015fimciler, ta\u015f\u0131ma hizmetinin web sitesi<\/a> \u00fczerinden ilk bir ilgi beyan\u0131<\/strong> g\u00f6nderebilirler; bu beyan daha sonra Amazon taraf\u0131ndan incelenecektir. Bu, i\u015fbirli\u011fi i\u00e7in gerekli olan \u015firket hen\u00fcz kurulmam\u0131\u015f olsa bile m\u00fcmk\u00fcnd\u00fcr. Amazon’un kendi ifadesine g\u00f6re, “dinamik, s\u00fcrekli geli\u015fen bir ortamda” ekipleri y\u00f6netmek isteyen m\u00fc\u015fteri odakl\u0131 liderler aramaktad\u0131r.<\/p>\n\n\n\n

Bir resmi ba\u015fvuru<\/strong> sonras\u0131nda, bu ba\u015fvuruda 25.000 Euro tutar\u0131nda likit varl\u0131klar\u0131n kan\u0131tlanmas\u0131 gerekmekte ve Amazon’dan onay al\u0131nd\u0131ktan sonra, gelecekteki teslimat ortaklar\u0131 birka\u00e7 haftal\u0131k bir e\u011fitim s\u00fcrecinden ge\u00e7mektedir. Ayr\u0131ca, \u00e7evrimi\u00e7i dev bir\u00e7ok ara\u00e7 sa\u011flamaktad\u0131r, \u00f6rne\u011fin navigasyon i\u00e7in. \u015eirket kuruldu\u011funda ve yeterli say\u0131da s\u00fcr\u00fcc\u00fc i\u015fe al\u0131nd\u0131\u011f\u0131nda, ilk paketler yerel lojistik merkezlerinden al\u0131narak m\u00fc\u015fterilere teslim edilmektedir. Genellikle Amazon, ba\u015far\u0131l\u0131 her teslimat i\u00e7in<\/strong> \u00f6deme yapmaktad\u0131r.<\/p>\n\n\n\n

\n

Ancak s\u00fcr\u00fcc\u00fc istihdam\u0131<\/strong> ve teslimat ara\u00e7lar\u0131n\u0131n temini<\/strong> alt y\u00fcklenicinin sorumlulu\u011fundad\u0131r. Amazon Lojisti\u011fi, Almanya’da yaln\u0131zca d\u00fc\u015f\u00fck ba\u015flang\u0131\u00e7 maliyetlerini sa\u011flamak i\u00e7in destekleyici teklifler<\/strong> sunmaktad\u0131r. Buna ara\u00e7 filosu i\u00e7in bir leasing program\u0131, yak\u0131t program\u0131, \u00fcniformalar veya hukuki konularda destek de dahildir.<\/p>\n<\/blockquote>\n\n\n\n

Amazon g\u00f6nderim hizmeti m\u00fc\u015fterilere hangi hizmeti sunmaktad\u0131r?<\/h3>\n\n\n
\n
\"Amazon<\/figure><\/div>\n\n\n

\u0130\u00e7 g\u00f6nderim hizmeti, klasik anlamda bir nakliye \u015firketi de\u011fildir; \u00e7\u00fcnk\u00fc Teslimat Hizmeti Ortaklar\u0131 (Amazon Lojistik Ortaklar\u0131) yaln\u0131zca e-ticaret devine hizmet vermekte ve \u00e7evrimi\u00e7i platformun yap\u0131s\u0131na ba\u011fl\u0131d\u0131rlar<\/strong>.<\/p>\n\n\n\n

Genellikle ta\u015f\u0131ma hizmeti, di\u011fer teslimat\u00e7\u0131lardan daha iyi bir hizmet<\/strong> sunmaktad\u0131r. \u00d6rne\u011fin, Amazon Lojisti\u011fi, her sipari\u015f i\u00e7in zorunlu g\u00f6nderim onay\u0131n\u0131n yan\u0131 s\u0131ra ayr\u0131nt\u0131l\u0131 bir g\u00f6nderi takibi sa\u011flamaktad\u0131r. B\u00f6ylece m\u00fc\u015fteriler, sipari\u015flerinin hangi zaman diliminde<\/strong> teslim edilece\u011fini kontrol edebilmekte ve \u00e7o\u011fu zaman teslimat arac\u0131n\u0131n yolunu takip edebilmekte, s\u00fcr\u00fcc\u00fcn\u00fcn daha \u00f6nce ka\u00e7 istasyona u\u011frayaca\u011f\u0131n\u0131 g\u00f6rebilmektedir. Bu anlamda, Amazon Lojisti\u011fi ile m\u00fc\u015fteri, sipari\u015finin canl\u0131 takibini yapabilmekte ve paketin ne zaman ve nerede g\u00f6nderildi\u011fini, teslim edildi\u011fini ve nihayetinde ne zaman ula\u015ft\u0131\u011f\u0131n\u0131 tam olarak g\u00f6rebilmektedir. B\u00f6ylece, g\u00f6nderim \u015firketi kullan\u0131c\u0131ya klasik paket takibine g\u00f6re \u00f6nemli bir avantaj sunmaktad\u0131r.<\/p>\n\n\n\n

M\u00fc\u015fteriler i\u00e7in en b\u00fcy\u00fck avantaj, kesinlikle h\u0131zl\u0131 ve zahmetsiz teslimat<\/strong>‘d\u0131r. \u00dcr\u00fcnlerini genellikle ertesi g\u00fcn al\u0131rlar ve evde olmalar\u0131 gereken tam zaman dilimini bilirler. Aksi takdirde, bir b\u0131rakma yeri belirtebilir veya \u00fcr\u00fcn\u00fc do\u011frudan bir teslim alma noktas\u0131na teslim ettirebilirler<\/a>. Di\u011fer paket hizmetleri gibi, Amazon Lojisti\u011fi de m\u00fc\u015fterilerini Cumartesi g\u00fcn\u00fc teslim etmektedir.<\/p>\n\n\n\n

Amazon Lojisti\u011fi, Marketplace sat\u0131c\u0131lar\u0131 i\u00e7in ne anlama geliyor?<\/h2>\n\n\n\n

\u00c7evrimi\u00e7i ticaret platformundaki sat\u0131c\u0131lara \u00e7e\u015fitli g\u00f6nderim se\u00e7enekleri sunulmaktad\u0131r. Sat\u0131c\u0131 taraf\u0131ndan yerine getirilen (FBM) hizmet, \u00fcr\u00fcnlerin depolanmas\u0131, paketlenmesi ve g\u00f6nderilmesinin kendileri taraf\u0131ndan \u00fcstlenilmesi anlam\u0131na gelir. Buna kar\u015f\u0131l\u0131k, bu ve di\u011fer g\u00f6revleri Amazon’a devretmek i\u00e7in Amazon ile Yerine Getirme Program\u0131<\/strong> (FBA) kapsam\u0131nda yer alabilirler. \u00dc\u00e7\u00fcnc\u00fc bir se\u00e7enek olarak, sat\u0131c\u0131lar Prime i\u00e7in nitelik kazanabilir ve b\u00f6ylece FBA kullanmadan sat\u0131\u015flar\u0131 art\u0131ran Prime logosunu alabilirler.<\/p>\n\n\n\n

FBA sat\u0131c\u0131lar\u0131 i\u00e7in Amazon Lojisti\u011fi genellikle bir sevin\u00e7 kayna\u011f\u0131d\u0131r. \u00c7\u00fcnk\u00fc artan m\u00fc\u015fteri memnuniyeti ve ba\u011fl\u0131l\u0131\u011f\u0131ndan dolayl\u0131 olarak onlar da fayda sa\u011flamaktad\u0131r; sonu\u00e7ta, bir \u00fcr\u00fcn\u00fcn tekrar onlardan sat\u0131n al\u0131nma olas\u0131l\u0131\u011f\u0131 artmaktad\u0131r.<\/p>\n\n\n\n

Ancak FBM veya Sat\u0131c\u0131lar arac\u0131l\u0131\u011f\u0131yla Prime kullanan sat\u0131c\u0131lar i\u00e7in heyecan muhtemelen s\u0131n\u0131rl\u0131d\u0131r. \u00c7\u00fcnk\u00fc onlara, zaten y\u00fcksek olan h\u0131zl\u0131 ve sorunsuz bir g\u00f6nderim sa\u011flama<\/strong> bask\u0131s\u0131 daha da artmaktad\u0131r. \u015eu anda Amazon Lojisti\u011fi’nin yaratt\u0131\u011f\u0131 bu ek bask\u0131 hen\u00fcz hissedilmiyor olabilir, ancak bu gelecekte de\u011fi\u015febilir. Bu nedenle, Marketplace sat\u0131c\u0131lar\u0131n\u0131n \u015fimdiden buna haz\u0131rlanmalar\u0131 ve i\u00e7 s\u00fcre\u00e7lerini optimize etmek i\u00e7in \u00e7al\u0131\u015fmalar yapmalar\u0131 gerekmektedir.<\/p>\n\n\n\n

Sonu\u00e7: Hopp ve top!<\/h2>\n\n\n\n

Bir yandan, bir\u00e7ok sat\u0131c\u0131 bug\u00fcn bile m\u00fc\u015fterilerin her ge\u00e7en g\u00fcn daha h\u0131zl\u0131 g\u00f6nderim talep etti\u011fini hissetmektedir. Ayr\u0131ca, Amazon Lojisti\u011fi, teslimat s\u00fcresi ve zahmetsiz hizmet sayesinde kargo sekt\u00f6r\u00fcn\u00fc de sarsmakta ve yerle\u015fik \u015firketleri mevcut t\u00fcm lokasyonlar\u0131 ne \u00f6l\u00e7\u00fcde s\u00fcrd\u00fcrebilecekleri sorusuyla kar\u015f\u0131 kar\u015f\u0131ya b\u0131rakmaktad\u0131r.<\/p>\n\n\n\n

Di\u011fer yandan, FBA sat\u0131c\u0131lar\u0131 ve m\u00fc\u015fteriler, paketlerin h\u0131zl\u0131 bir \u015fekilde teslim edilmesinden ve m\u00fc\u015fteri yolculu\u011funun fiziksel perakendeye giderek daha da yakla\u015fmas\u0131ndan memnun kalmaktad\u0131r. M\u00fc\u015fteriler yaln\u0131zca bir g\u00f6nderim onay\u0131 almakla kalmaz, ayn\u0131 zamanda ayr\u0131nt\u0131l\u0131 bir g\u00f6nderi takibi de elde ederler. Bu, d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rmakta<\/a>, iade oran\u0131n\u0131 d\u00fc\u015f\u00fcrmekte ve m\u00fc\u015fterilerin tekrar sat\u0131n alma olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmaktad\u0131r.<\/p>\n\n\n\n

G\u00f6r\u00fcnt\u00fc kredileri, resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9 phaisarnwong2517 \u2013 stock.adobe.com \/ \u00a9 Carlos Cuadros \u2013 pexels.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Hen\u00fcz birka\u00e7 y\u0131l \u00f6nce, e-ticaret devi Amazon’un m\u00fc\u015fterileri sipari\u015flerini al\u0131\u015f\u0131ld\u0131k \u015fekilde al\u0131yordu: DHL, Hermes veya ba\u015fka bir yerle\u015fik kargo hizmeti arac\u0131l\u0131\u011f\u0131yla. Bug\u00fcn bile, ticaret platformu d\u00fcnya genelinde sipari\u015fleri teslim edebilmek i\u00e7in d\u0131\u015f \u015firketlerle i\u015fbirli\u011fi yapmaktad\u0131r. Ancak, Amazon Lojisti\u011fi \u2013 Almanya’da da dahil olmak \u00fczere \u2013 \u00e7evrimi\u00e7i dev, paketleri h\u0131zl\u0131 ve verimli bir \u015fekilde m\u00fc\u015fteriye ula\u015ft\u0131rmak<\/p>\n","protected":false},"author":3,"featured_media":1395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[588],"tags":[],"class_list":["post-113328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazonda-satis-yapmak"],"yoast_head":"\nHopp veya top? Amazon Lojisti\u011fi, \u00e7evrimi\u00e7i perakendecileri nas\u0131l etkiliyor?<\/title>\n<meta name=\"description\" content=\"Amazon Lojisti\u011fi, ana \u015firketin i\u00e7 kargo hizmetidir. 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