{"id":113343,"date":"2020-04-02T17:20:00","date_gmt":"2020-04-02T17:20:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/iyi-amazon-fba-urun-arastirmasina-baslamak-icin-6-ipucu\/"},"modified":"2020-04-02T17:20:00","modified_gmt":"2020-04-02T17:20:00","slug":"iyi-amazon-fba-urun-arastirmasina-baslamak-icin-6-ipucu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/iyi-amazon-fba-urun-arastirmasina-baslamak-icin-6-ipucu\/","title":{"rendered":"\u0130yi Amazon FBA \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131na ba\u015flamak i\u00e7in 6 ipucu"},"content":{"rendered":"

Amazon’da ba\u015far\u0131l\u0131 olmak isteyenler, s\u00fcrekli olarak \u00fcr\u00fcn yelpazelerine yeni \u00fcr\u00fcnler eklemeyi d\u00fc\u015f\u00fcnmek zorundad\u0131r. Ancak bu durum bir\u00e7ok sat\u0131c\u0131y\u0131 ayn\u0131 sorularla kar\u015f\u0131 kar\u015f\u0131ya getiriyor: FBA \u00fcr\u00fcnleri i\u00e7in \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131nda nelere dikkat edilmelidir? Ve neden Amazon FBA<\/a> \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131 bu kadar \u00f6nemlidir? Sat\u0131\u015fta kalmayan de\u011fil, uzun vadeli sat\u0131\u015f hitleri haline gelecek \u00fcr\u00fcn fikirleri bulmak i\u00e7in iyi bir Amazon FBA \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131 \u015fartt\u0131r. Bu nedenle, ara\u015ft\u0131rma yaparken sat\u0131\u015f potansiyeli gibi baz\u0131 kriterlere dikkat etmelisiniz. Ama buna daha sonra de\u011finece\u011fiz.<\/p>

Sizi bir sonraki ara\u015ft\u0131rman\u0131z ve \u00fcr\u00fcn se\u00e7iminiz i\u00e7in desteklemek amac\u0131yla, en iyi ipu\u00e7lar\u0131n\u0131 ara\u015ft\u0131rd\u0131k ve bu k\u0131lavuzda bir araya getirdik.<\/p>

\u0130pucu 1: Fikirleri nas\u0131l bulabilirsiniz<\/h2>

Asl\u0131nda, her yerden ilham alabilirsiniz. Kolay gibi g\u00f6r\u00fcnen bu durum, ger\u00e7ekte uygulanmas\u0131 zor bir \u015feydir. \u00c7\u00fcnk\u00fc \u00fcr\u00fcn fikirlerini bir d\u00fc\u011fmeye basarak bulmak maalesef bu kadar kolay de\u011fil. Bu nedenle, bu s\u00fcreci h\u0131zland\u0131rabilirsiniz.<\/p>

\u015eehre gidin ve Nanu Nana, Tedi gibi bir\u00e7ok \u0131v\u0131r z\u0131v\u0131r d\u00fckkan\u0131nda neler oldu\u011funu g\u00f6zlemleyin. Ve kendi \u00e7al\u0131\u015fma alan\u0131n\u0131zda bir \u015feyler aramay\u0131 tercih edenler i\u00e7in: Wish<\/a> veya Alibaba<\/a> gibi \u00e7evrimi\u00e7i platformlarda ilham aray\u0131n.<\/strong> Ana sayfalar, \u00fcr\u00fcn aray\u0131\u015f\u0131n\u0131zda sizi ilham verebilecek veya hemen \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fcze ekleyebilece\u011finiz makalelerle doludur.<\/p>

Dikkat: \u0130lham her \u015fey de\u011fildir! \u00dcr\u00fcn se\u00e7erken, ilginizi \u00e7eken \u00fcr\u00fcnlerin uzun vadede k\u00e2rl\u0131 olaca\u011f\u0131ndan da emin olun. Bunu nas\u0131l yapaca\u011f\u0131n\u0131z\u0131 bir sonraki ipu\u00e7lar\u0131nda \u00f6\u011freneceksiniz! Ayr\u0131ca, \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131 kapsam\u0131nda Amazon’u da kullanabilirsiniz. \u00c7evrimi\u00e7i dev, sunulan \u00fcr\u00fcnleri otomatik olarak sat\u0131\u015f rakamlar\u0131na g\u00f6re s\u0131ralar. Her kategori i\u00e7in bu t\u00fcr s\u0131ralamalar mevcuttur.<\/p>

Ana sayfan\u0131n hemen alt\u0131nda bulunan “En \u00c7ok Satanlar” alan\u0131na t\u0131klay\u0131n. Sol tarafta \u015fimdi t\u00fcm kategorilerin bir listesini bulacaks\u0131n\u0131z. \u0130lgili kategoriye bir t\u0131klama ile o kategoriye ait en \u00e7ok satanlar s\u0131ralamas\u0131na ula\u015fabilirsiniz. Mart 2020’de “Kozmetik & Ki\u015fisel Bak\u0131m” kategorisinde Braun’un sa\u00e7 kesme makinesi birinci s\u0131rada yer al\u0131yor, hemen ard\u0131ndan Hakle tuvalet ka\u011f\u0131d\u0131 geliyor; bu durum COVID-19 pandemisi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda pek de \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil.<\/p>

Burada bir ba\u015fka avantaj\u0131 daha g\u00f6rebilirsiniz: \u00c7\u00fcnk\u00fc en \u00e7ok satanlar s\u0131ralamas\u0131 sayesinde, \u00fcr\u00fcn aray\u0131\u015f\u0131 s\u0131ras\u0131nda sat\u0131\u015f potansiyelini tahmin edebilirsiniz.<\/p>

\u0130pucu 2: Amazon sat\u0131\u015f s\u0131ralamas\u0131n\u0131 nas\u0131l okuyabilirsiniz<\/h2>

S\u00f6zde Amazon En \u00c7ok Satanlar S\u0131ralamas\u0131 (veya k\u0131saca BSR), bir \u00fcr\u00fcn\u00fcn ayn\u0131 kategorideki di\u011fer \u00fcr\u00fcnlerle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda ne kadar iyi sat\u0131ld\u0131\u011f\u0131n\u0131 tan\u0131mlar. Bir \u00fcr\u00fcn birden fazla kategoride listelenmi\u015fse, buna g\u00f6re bir\u00e7ok sat\u0131\u015f s\u0131ras\u0131 vard\u0131r. \u00d6rne\u011fin, Braun Sa\u00e7 Kesme Makinesi sadece “Drogery & Ki\u015fisel Bak\u0131m” \u00fcr\u00fcn kategorisinde 1. s\u0131rada de\u011fil, ayn\u0131 zamanda “Sa\u00e7 Kesme” kategorisinde de 1. s\u0131radad\u0131r.<\/p>

Yani, bu iki kategorideki di\u011fer t\u00fcm \u00fcr\u00fcnlerle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda en s\u0131k sat\u0131lan \u00fcr\u00fcnd\u00fcr. Sat\u0131\u015f s\u0131ras\u0131n\u0131 \u00fcr\u00fcn a\u00e7\u0131klamas\u0131nda Bestseller-Rang ba\u015fl\u0131\u011f\u0131 alt\u0131nda bulabilirsiniz:<\/p>

\"\u00dcr\u00fcn<\/a><\/figure><\/div>

Ama neden Amazon FBA \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131 s\u0131ras\u0131nda Bestseller-Rang ile ilgilenmelisiniz?<\/h3>

Bir yandan, yukar\u0131da a\u00e7\u0131kland\u0131\u011f\u0131 gibi ilham bulman\u0131za yard\u0131mc\u0131 olur.<\/p>

Di\u011fer yandan, ve bu \u00e7ok daha \u00f6nemli, sat\u0131\u015f potansiyelini ve dolay\u0131s\u0131yla \u00fcr\u00fcn\u00fcn talebini buna g\u00f6re tahmin edebilirsiniz.<\/p>

Amazon sat\u0131\u015f s\u0131ras\u0131, Amazon’un belirtti\u011fine g\u00f6re<\/strong> saatlik olarak g\u00fcncellenir ve bu nedenle her zaman g\u00fcnceldir<\/strong>. Yani, ondan trendleri g\u00f6rmek ve talebi tahmin etmek m\u00fcmk\u00fcnd\u00fcr. Bir \u00fcr\u00fcn iyi bir s\u0131raya sahipse, ideal olarak tabii ki 1. s\u0131radaysa, bu \u00fcr\u00fcn\u00fcn kar\u015f\u0131la\u015ft\u0131rmal\u0131 olarak iyi sat\u0131ld\u0131\u011f\u0131 ve talebin buna g\u00f6re y\u00fcksek oldu\u011fu anlam\u0131na gelir.<\/p>

Amazon FBA i\u00e7in \u00fcr\u00fcn ara\u015ft\u0131rman\u0131zda portf\u00f6y\u00fcn\u00fcze eklemek istedi\u011finiz potansiyel bir \u00fcr\u00fcn bulduysan\u0131z, ayn\u0131 veya benzer bir \u00fcr\u00fcn arayabilirsiniz. Ticari mal sat\u0131yorsan\u0131z, ayn\u0131 \u00fcr\u00fcn\u00fc aramal\u0131s\u0131n\u0131z. Bu, \u00f6rne\u011fin ASIN \u00fczerinden \u00e7al\u0131\u015f\u0131r. Ancak \u00fcr\u00fcnlerinizi kendi Private Label’\u0131n\u0131z alt\u0131nda sat\u0131yorsan\u0131z, benzer \u00fcr\u00fcnler aramal\u0131s\u0131n\u0131z. \u015eimdi, sat\u0131\u015f durumunu anlamak i\u00e7in Amazon sat\u0131\u015f s\u0131ras\u0131n\u0131 okuyabilirsiniz.<\/p>

Ancak, Amazon sat\u0131\u015f s\u0131ras\u0131n\u0131 okuman\u0131n bir dezavantaj\u0131 vard\u0131r: Bir \u00fcr\u00fcn\u00fcn kar\u015f\u0131la\u015ft\u0131rmal\u0131 olarak y\u00fcksek veya d\u00fc\u015f\u00fck bir sat\u0131\u015fa sahip oldu\u011funu g\u00f6rebilirsiniz, ancak hesaplamalar\u0131n\u0131z i\u00e7in daha kesin rakamlara ihtiyac\u0131n\u0131z var, bu nedenle Amazon FBA sat\u0131\u015f say\u0131lar\u0131n\u0131 da analiz etmelisiniz. Bunu nas\u0131l yapaca\u011f\u0131n\u0131z\u0131 bir sonraki ipucunda \u00f6\u011frenebilirsiniz:<\/p>

\u0130pucu 3: Amazon sat\u0131\u015f say\u0131lar\u0131n\u0131 nas\u0131l analiz edersiniz<\/h2>

Maalesef, size sat\u0131\u015f rakamlar\u0131n\u0131n bir analizini sa\u011flayacak pek kimse yok. Ancak, tam olarak buna ihtiyac\u0131n\u0131z var, b\u00f6ylece Amazon’da FBA \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131 s\u0131ras\u0131nda, marj\u0131n\u0131z a\u00e7\u0131s\u0131ndan uzun vadede karl\u0131 olacak \u00fcr\u00fcnler bulabilirsiniz.<\/p>

999 Y\u00f6ntemi \u2013 basit bir hile<\/h3>

\u00dcr\u00fcne t\u0131klay\u0131n ve sepete ekleyin. Ard\u0131ndan, sipari\u015f miktar\u0131n\u0131 999’a art\u0131r\u0131n. Genellikle, o zaman sat\u0131c\u0131n\u0131n sadece x adet kald\u0131\u011f\u0131 g\u00f6sterilecektir.<\/p>

\"Amazon<\/a><\/figure>

Bu i\u015flemi bir s\u00fcre boyunca her g\u00fcn tekrarlay\u0131n, \u00f6rne\u011fin bir ay boyunca. Bu esnada, ilgili stoklar\u0131 not edin. B\u00f6ylece, g\u00fcnde ne kadar \u00fcr\u00fcn sat\u0131ld\u0131\u011f\u0131n\u0131 tahmin edebilirsiniz. Maalesef, bu y\u00f6ntem her zaman i\u015fe yaramaz, \u00e7\u00fcnk\u00fc sat\u0131c\u0131lar, a\u015ft\u0131\u011f\u0131n\u0131zda size g\u00f6sterilecek bir maksimum sipari\u015f miktar\u0131 belirleyebilir.<\/p>

\"\u00dcr\u00fcn<\/a><\/figure>

Bu i\u015flem \u00e7ok uzun s\u00fcr\u00fcyorsa veya Amazon FBA \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131n\u0131n bu k\u0131sm\u0131n\u0131 devretmek istiyorsan\u0131z, ak\u0131ll\u0131 Ara\u00e7lar<\/a> kullanabilirsiniz. Temelde benzer \u015fekilde \u00e7al\u0131\u015f\u0131rlar.<\/p>

ShopDoc’un Sat\u0131\u015f Radar\u0131n\u0131<\/a> kullanarak, di\u011fer \u00fcr\u00fcnleri ASIN’leri, anahtar kelimeleri veya sat\u0131c\u0131 ID’leri arac\u0131l\u0131\u011f\u0131yla izleyebilirsiniz. Bunun i\u00e7in size sat\u0131\u015f rakamlar\u0131, fiyatlar ve gelirler g\u00f6sterilir. Ayr\u0131ca, arama s\u0131ras\u0131nda bulunan t\u00fcm \u00fcr\u00fcnlerin ortalama de\u011ferlerini al\u0131rs\u0131n\u0131z, bu da kendi sat\u0131\u015flar\u0131n\u0131z\u0131 hesaplaman\u0131za yard\u0131mc\u0131 olur.<\/p>

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So funktioniert der\u00a0Umsatzradar von ShopDoc.<\/figcaption><\/figure>

\u0130pucu 4: Rakiplerinizi nas\u0131l analiz edersiniz<\/strong><\/h2>

Rakipleri izleme konusuna bir kez daha de\u011finmi\u015fken…<\/p>

Amazon’da sat\u0131\u015f yap\u0131yorsan\u0131z, di\u011fer sat\u0131c\u0131lara kar\u015f\u0131 da rekabet i\u00e7inde olacaks\u0131n\u0131z. \u00c7\u00fcnk\u00fc, art\u0131k \u00e7evrede yaln\u0131zca bir sat\u0131c\u0131 de\u011filsiniz, bu, b\u00fcy\u00fckannelerimizin zaman\u0131nda oldu\u011fu gibi sadece Teyze Emma’dan al\u0131\u015fveri\u015f yap\u0131ld\u0131\u011f\u0131 g\u00fcnler de\u011fil.<\/p>

Yeni bir \u00fcr\u00fcn tan\u0131tt\u0131\u011f\u0131n\u0131zda, \u00f6ncelikle bunun g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rman\u0131z gerekir<\/strong>. Bu, sat\u0131\u015f rakamlar\u0131 arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015fir. E\u011fer Braun ve Philips rakiplerinizse, m\u00fc\u015fterilerin hen\u00fcz bir de\u011ferlendirmesi bile olmayan \u00fcr\u00fcn\u00fcn\u00fcze ne s\u0131kl\u0131kla t\u0131klad\u0131\u011f\u0131n\u0131 kendiniz hesaplayabilirsiniz.<\/p>

B\u00fcy\u00fck markalar, dolay\u0131s\u0131yla rakipleriniz aras\u0131nda olmamal\u0131d\u0131r.<\/p>

Ama sadece b\u00fcy\u00fck markalar de\u011fil, perakendeden de bildi\u011fimiz markalar var. Amazon’da gelecekteki \u00fcr\u00fcn\u00fcn\u00fcz\u00fc aray\u0131n ve mevcut sat\u0131c\u0131lara bak\u0131n. Bu sat\u0131c\u0131lar\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn veya \u00fcr\u00fcnlerinin b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn iyi bir g\u00f6stergesi, de\u011ferlendirme say\u0131s\u0131d\u0131r. E\u011fer bir\u00e7ok sat\u0131c\u0131n\u0131n bir\u00e7ok de\u011ferlendirmesi oldu\u011funu tespit ederseniz, bu pazara girmemekten ka\u00e7\u0131nmal\u0131s\u0131n\u0131z.<\/strong> \u00c7\u00fcnk\u00fc yukar\u0131da da belirtildi\u011fi gibi: M\u00fc\u015fteriler, di\u011fer t\u00fcketicilerin de\u011ferlendirmelerine g\u00fcvenir. \u00c7ok say\u0131da de\u011ferlendirme ve iyi bir ortalama de\u011ferlendirme g\u00fcven olu\u015fturur, bu nedenle m\u00fc\u015fteriler burada tercihli olarak sat\u0131n al\u0131r.<\/p>

Bu nedenle, \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131 s\u0131ras\u0131nda Amazon FBA \u00fcr\u00fcnleriniz i\u00e7in rakiplerinizi g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z ve yaln\u0131zca rekabet edebilece\u011finiz ve karl\u0131 bir marj elde etme \u015fans\u0131n\u0131z\u0131n ger\u00e7ek\u00e7i oldu\u011fu pazarlara girmeniz \u00f6nemlidir.<\/p>

\u0130pucu 5: Bir ni\u015fi hedeflemek<\/h2>

Baz\u0131 \u00fcr\u00fcnlerinizin ayn\u0131 ni\u015fi hedeflemesi mant\u0131kl\u0131d\u0131r; bu nedenle, bu ni\u015fe de uyan yeni \u00fcr\u00fcnler se\u00e7mek de mant\u0131kl\u0131d\u0131r. Bir yandan, bu \u015fekilde \u00e7apraz sat\u0131\u015f yapabilirsiniz, yani m\u00fc\u015fterilere bir \u00fcr\u00fcn sat\u0131n ald\u0131ktan sonra ba\u015fka \u00fcr\u00fcnler sunabilirsiniz. \u00d6rne\u011fin, d\u00fc\u011f\u00fcn davetiyeleri sat\u0131yorsan\u0131z, te\u015fekk\u00fcr kartlar\u0131 da sunabilirsiniz. Bu, b\u00fcy\u00fck olas\u0131l\u0131kla sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131racakt\u0131r.<\/p>

M\u00fc\u015fteriler, her iki kart\u0131n da ayn\u0131 tasar\u0131mda olmas\u0131 durumunda memnun kalacaklard\u0131r. B\u00f6ylece, yaln\u0131zca benzersiz \u00fcr\u00fcn paketleri sunmakla kalmaz, ayn\u0131 zamanda tekrar sat\u0131n alma olas\u0131l\u0131\u011f\u0131n\u0131 da art\u0131r\u0131rs\u0131n\u0131z. D\u00fc\u011f\u00fcn kartlar\u0131 durumunda, m\u00fc\u015fteriler \u00f6nce davetiyeleri sizden sat\u0131n alabilir. D\u00fc\u011f\u00fcnden sonra te\u015fekk\u00fcr kartlar\u0131 arayacaklar ve yine sizi bulacaklar. \u0130lk sat\u0131n al\u0131mda ma\u011fazan\u0131zda iyi bir deneyim ya\u015fad\u0131klar\u0131 i\u00e7in size g\u00fcven geli\u015ftirmi\u015f olacaklar ve tekrar sizden sat\u0131n alacaklard\u0131r.<\/p>

Bunun yan\u0131 s\u0131ra, bu ni\u015fin uzman\u0131 olabilirsiniz.<\/strong><\/p>

\u00d6zellikle akvaryum gibi daha \u00f6zel alanlarda, \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131nda ve m\u00fc\u015fteri ileti\u015fiminde uygulayabilece\u011finiz derinlemesine bilgiye sahip olman\u0131z avantajl\u0131d\u0131r. Uygun bir ni\u015fi, kendi deneyimleriniz arac\u0131l\u0131\u011f\u0131yla bulabilirsiniz.<\/strong> Belki daha \u00f6nce bir petshopta akvaryum alan\u0131nda \u00e7al\u0131\u015ft\u0131n\u0131z. Bu durumda, \u00e7evrimi\u00e7i ma\u011fazan\u0131zla bu ni\u015fte uzmanl\u0131\u011f\u0131n\u0131zla \u00f6ne \u00e7\u0131kman\u0131z mant\u0131kl\u0131d\u0131r. Bu, Amazon \u00fcr\u00fcn ara\u015ft\u0131rman\u0131z i\u00e7in bu kategorideki \u00fcr\u00fcnleri araman\u0131z gerekti\u011fi anlam\u0131na gelir.<\/p>

Ancak bu, Amazon FBA \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131 s\u0131ras\u0131nda yaln\u0131zca tek bir ni\u015fe odaklanman\u0131z gerekti\u011fi anlam\u0131na gelmez. \u00c7\u00fcnk\u00fc bu, piyasa dalgalanmalar\u0131na tamamen maruz kalaca\u011f\u0131n\u0131z ve olas\u0131 bir talep d\u00fc\u015f\u00fc\u015f\u00fcn\u00fc ba\u015fka bir ni\u015fin \u00fcr\u00fcnleriyle dengeleyemeyece\u011finiz anlam\u0131na gelir.<\/p>

\u0130pucu 6: \u0130yi \u00fcr\u00fcnler i\u00e7in di\u011fer kriterlere uyun<\/h2>

\u0130yi bir \u00fcr\u00fcn\u00fc asl\u0131nda ne belirler? Elbette, talep g\u00f6rmeli ve sat\u0131\u015f potansiyeline sahip olmal\u0131d\u0131r. Ama bu, hen\u00fcz hepsi de\u011fil.<\/p>

\u0130yi bir \u00fcr\u00fcn k\u00fc\u00e7\u00fck ve hafif olmal\u0131d\u0131r, \u00e7\u00fcnk\u00fc bu, g\u00f6nderim ve depolama \u00fccretlerini minimize eder. \u00dcr\u00fcn ara\u015ft\u0131rmas\u0131 s\u0131ras\u0131nda Amazon FBA \u00fccretlerini<\/a> dikkate almak mant\u0131kl\u0131d\u0131r, \u00e7\u00fcnk\u00fc a\u011f\u0131rl\u0131k ve boyut artt\u0131k\u00e7a \u00fccretler de artar.<\/strong> FBA \u00fccretlerindeki mevcut fiyat art\u0131\u015f\u0131 ile bu daha da \u00f6nemli hale geliyor, \u00e7\u00fcnk\u00fc b\u00fcy\u00fck ve a\u011f\u0131r \u00fcr\u00fcnler, k\u00fc\u00e7\u00fck ve hafif olanlardan daha fazla etkileniyor. Maksimum bir kilogram a\u011f\u0131rl\u0131\u011f\u0131ndaki \u00fcr\u00fcnler \u00f6nerilmektedir. Bu nedenle, \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131 s\u0131ras\u0131nda FBA d\u00fczenlemelerini dikkate al\u0131n.<\/p>

G\u00f6nderim konusuna de\u011finmi\u015fken: \u00dcr\u00fcnler m\u00fcmk\u00fcn oldu\u011funca k\u0131r\u0131lgan veya hassas olmamal\u0131d\u0131r, \u00e7\u00fcnk\u00fc teslimat s\u00fcre\u00e7leri boyunca baz\u0131 olas\u0131 “tehlikelere” maruz kal\u0131rlar. Bir ak\u0131ll\u0131 telefon k\u0131l\u0131f\u0131, paket d\u00fc\u015ft\u00fc\u011f\u00fcnde \u00e7ok fazla zarar g\u00f6rmez. Ancak bir porselen vazo i\u00e7in durum \u00e7ok daha farkl\u0131d\u0131r. \u00dcr\u00fcnler m\u00fc\u015fteriye ula\u015f\u0131rken k\u0131r\u0131l\u0131rsa, iade ka\u00e7\u0131n\u0131lmaz hale gelir, bu da sizin maliyetlerinize yans\u0131r, \u00e7\u00fcnk\u00fc \u00fcr\u00fcn\u00fc de\u011fi\u015ftirmek ve m\u00fc\u015fteri destek hizmetlerine yat\u0131r\u0131m yapmak zorunda kal\u0131rs\u0131n\u0131z, b\u00f6ylece hakl\u0131 olarak \u00fczg\u00fcn olan m\u00fc\u015fteriyi tekrar mutlu edebilirsiniz.<\/p>

Genel olarak, Amazon FBA \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131 s\u0131ras\u0131nda daha az iade edilen \u00fcr\u00fcnlere y\u00f6nelmek ak\u0131ll\u0131ca bir tercihtir,<\/strong> \u00e7\u00fcnk\u00fc bu \u015fekilde maliyetlerinizi azaltabilirsiniz. \u00d6zellikle moda alan\u0131nda \u00e7ok fazla iade yap\u0131l\u0131rken, drogery alan\u0131nda d\u00fc\u015f\u00fck bir iade oran\u0131na sahip olma \u015fans\u0131n\u0131z daha y\u00fcksektir.<\/p>

Ayr\u0131ca, \u00fcr\u00fcnlerin al\u0131m fiyatlar\u0131n\u0131n uygun olmas\u0131 gerekir. Sonu\u00e7ta, k\u00e2r pastas\u0131ndan da bir dilim almak istersiniz. Al\u0131m fiyat\u0131, sat\u0131\u015f fiyat\u0131n\u0131n en fazla \u00bc’\u00fc olmal\u0131d\u0131r. \u00c7\u00fcnk\u00fc \u00fcr\u00fcn\u00fcn kendisi i\u00e7in olan maliyetlerin yan\u0131 s\u0131ra, depolama, ambalajlama ve gerekiyorsa g\u00fcmr\u00fck gibi ek maliyetler de olacakt\u0131r. \u00dcr\u00fcnlerinizin al\u0131m fiyat\u0131 ne kadar y\u00fcksekse, marj\u0131n\u0131z\u0131n azalmas\u0131 o kadar olas\u0131d\u0131r. Fiyat hesaplaman\u0131z i\u00e7in ak\u0131ll\u0131 Repricer<\/a> ara\u00e7lar\u0131n\u0131 da kullanabilirsiniz. Burada, al\u0131m fiyat\u0131n\u0131 ve istedi\u011finiz marj\u0131 kolayca girebilirsiniz. Algoritma, di\u011fer maliyetleri hesaplar ve sizin i\u00e7in k\u00e2rl\u0131 bir nihai fiyat belirler.<\/p>

Uygun bir al\u0131m fiyat\u0131yla, uygun bir sat\u0131\u015f fiyat\u0131 belirleyebilir ve bu da ani sat\u0131n al\u0131mlar\u0131 te\u015fvik eder. \u00d6zellikle 15 ile 50 \u20ac aras\u0131ndaki fiyat aral\u0131\u011f\u0131nda Amazon’da bir\u00e7ok sat\u0131n alma ger\u00e7ekle\u015fmektedir.<\/p>

G\u00fc\u00e7l\u00fc talep dalgalanmalar\u0131na maruz kalmamak i\u00e7in, mevsimsel olmayan \u00fcr\u00fcnlere y\u00f6nelmelisiniz.<\/strong><\/p>

\u0130lk ipucundaki sa\u00e7 kesme makinesi bu nedenle uygundur, \u00e7\u00fcnk\u00fc sa\u00e7lar her mevsimde kesilir. Ancak \u00e7i\u00e7ek tohumlar\u0131, yaln\u0131zca y\u00fcksek talebe maruz kald\u0131klar\u0131 \u00e7ok k\u0131sa bir s\u00fcreye sahiptir. Tohum t\u00fcr\u00fcne ba\u011fl\u0131 olarak, sat\u0131\u015flar mevsime g\u00f6re de\u011fi\u015fir; ancak \u00e7o\u011fu, bah\u00e7\u0131vanl\u0131k sezonunun nihayet ba\u015flad\u0131\u011f\u0131 bahar aylar\u0131nda talep edilmektedir.<\/p>

Son olarak bir soru: \u0130yi bir Amazon FBA \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131 neden bu kadar \u00f6nemlidir?<\/h2>

Cevap olduk\u00e7a basit: Portf\u00f6y\u00fcn\u00fcze, k\u00e2rl\u0131 olmayan veya belki de zarara yol a\u00e7abilecek \u00fcr\u00fcnler eklemek istemezsiniz. Bunun \u00e7e\u015fitli nedenleri olabilir: Belki de \u00fcr\u00fcn i\u00e7in talep yoktur. Ancak belki de rekabet veya g\u00f6nderim ve teslimat maliyetleri \u00e7ok y\u00fcksektir.<\/p>

Tam da bu nedenle, Amazon FBA \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131 s\u0131ras\u0131nda, ileride sat\u0131\u015flar\u0131n\u0131z\u0131 olumsuz etkileyebilecek t\u00fcm olas\u0131 zorluklara dikkat etmeniz hayati \u00f6nem ta\u015f\u0131maktad\u0131r.<\/p>

G\u00f6r\u00fcnt\u00fc kaynaklar\u0131, resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9 WrightStudio \u2013 stock.adobe.com \/ Ekran g\u00f6r\u00fcnt\u00fcleri @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"

Amazon’da ba\u015far\u0131l\u0131 olmak isteyenler, s\u00fcrekli olarak \u00fcr\u00fcn yelpazelerine yeni \u00fcr\u00fcnler eklemeyi d\u00fc\u015f\u00fcnmek zorundad\u0131r. Ancak bu durum bir\u00e7ok sat\u0131c\u0131y\u0131 ayn\u0131 sorularla kar\u015f\u0131 kar\u015f\u0131ya getiriyor: FBA \u00fcr\u00fcnleri i\u00e7in \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131nda nelere dikkat edilmelidir? Ve neden Amazon FBA \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131 bu kadar \u00f6nemlidir? Sat\u0131\u015fta kalmayan de\u011fil, uzun vadeli sat\u0131\u015f hitleri haline gelecek \u00fcr\u00fcn fikirleri bulmak i\u00e7in iyi bir<\/p>\n","protected":false},"author":5,"featured_media":895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[582],"tags":[],"class_list":["post-113343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-tarafindan-yerine-getirme"],"yoast_head":"\nAmazon FBA \u00dcr\u00fcn Ara\u015ft\u0131rmas\u0131: 6 Nihai \u0130pucu<\/title>\n<meta name=\"description\" content=\"Amazon FBA: \u00dcr\u00fcn Ara\u015ft\u0131rmas\u0131n\u0131 Kolayla\u015ft\u0131r\u0131n. \u0130\u015fletmeniz i\u00e7in en uygun \u00fcr\u00fcn\u00fc nas\u0131l bulaca\u011f\u0131n\u0131z\u0131 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