{"id":113349,"date":"2020-07-21T12:57:00","date_gmt":"2020-07-21T12:57:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/nasil-yapilir-mukemmel-bir-amazon-eylem-planina-4-adimda\/"},"modified":"2020-07-21T12:57:00","modified_gmt":"2020-07-21T12:57:00","slug":"nasil-yapilir-mukemmel-bir-amazon-eylem-planina-4-adimda","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/nasil-yapilir-mukemmel-bir-amazon-eylem-planina-4-adimda\/","title":{"rendered":"Nas\u0131l yap\u0131l\u0131r: M\u00fckemmel bir Amazon eylem plan\u0131na 4 ad\u0131mda!"},"content":{"rendered":"<p class=\"theme-wp-block is-style-default gb-responsive-204748-identifier\">\u00d6ncelikle her pazar yeri sat\u0131c\u0131s\u0131n\u0131n korktu\u011fu \u015fey: Amazon sat\u0131c\u0131 hesab\u0131n\u0131n kapat\u0131lmas\u0131 veya sat\u0131\u015f yetkisinin ask\u0131ya al\u0131nmas\u0131. En iyi durumda, \u00e7evrimi\u00e7i platform \u00fczerinden sadece k\u00fc\u00e7\u00fck bir ek gelir elde edilir; en k\u00f6t\u00fc durumda, bir g\u00fcnde en \u00f6nemli veya hatta tek gelir kayna\u011f\u0131 kaybolur. S\u00fcper felaket. \u0130yi haber: Sat\u0131\u015f yetkisinin iptali kal\u0131c\u0131 olmak zorunda de\u011fil. Ancak bir\u00e7ok durumda Amazon, iptal i\u00e7in bir <strong>eylem plan\u0131<\/strong> talep etmektedir, buna Plan of Action (PoA) da denir.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-790882-identifier\">Bu ara\u00e7, kalite y\u00f6netiminden iyi bilinir, ancak Amazon sat\u0131c\u0131lar\u0131 i\u00e7in yine de olduk\u00e7a b\u00fcy\u00fck bir engel olabilir. \u00c7\u00fcnk\u00fc al\u0131\u015f\u0131ld\u0131\u011f\u0131 \u00fczere, e-ticaret devi <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/201623610?language=de_DE&amp;ref=efph_201623610_cont_200370560\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">istenen i\u00e7erik ve tercih edilen tasar\u0131m hakk\u0131nda bilgiler<\/a> sunmakta pek c\u00f6mert davranm\u0131yor. Bu nedenle, internet \u00fczerinde plan\u0131n haz\u0131rlanmas\u0131nda yard\u0131m sunan baz\u0131 sa\u011flay\u0131c\u0131lar\u0131n bulunmas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil. Sonu\u00e7ta, a\u015f\u0131r\u0131 durumlarda t\u00fcm varl\u0131klar ba\u015far\u0131 veya ba\u015far\u0131s\u0131zl\u0131\u011fa ba\u011fl\u0131d\u0131r.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-518017-identifier\">Ancak d\u0131\u015f hizmet sa\u011flay\u0131c\u0131lar ger\u00e7ekten gerekli mi? Bu blog yaz\u0131s\u0131nda, <strong>bir Amazon eylem plan\u0131n\u0131n nas\u0131l do\u011fru bir \u015fekilde haz\u0131rlanaca\u011f\u0131<\/strong> ve pazar yeri sat\u0131c\u0131lar\u0131n\u0131n bu konuda hangi farkl\u0131 se\u00e7eneklere sahip oldu\u011funu a\u00e7\u0131klamak istiyoruz. Ancak ilk ad\u0131mda, Amazon sat\u0131c\u0131lar\u0131n\u0131n neden bir eylem plan\u0131 yazmak zorunda kalabilece\u011fi sorusunu ele almak gerekiyor.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tSat\u0131c\u0131dan En \u00c7ok Satan&#8217;a Yolculu\u011funuza Ba\u015flay\u0131n &#8211; SELLERLOGIC ile.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tBug\u00fcn \u00fccretsiz deneme al\u0131n ve do\u011fru hizmetlerin sizi iyi olmaktan en iyi olmaya nas\u0131l ta\u015f\u0131yabilece\u011fini g\u00f6r\u00fcn. Beklemeyin. \u015eimdi harekete ge\u00e7in.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">\u015eimdi ba\u015fla<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-992094-identifier\">Was ist bei Amazon ein Ma\u00dfnahmenplan?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-508018-identifier\">\u00c7evrimi\u00e7i ticaret i\u00e7in bir platform sa\u011flay\u0131c\u0131s\u0131 olarak Amazon, kendi pazar yerinde belirli bir <strong>standart\u0131 olu\u015fturmay\u0131 ve s\u00fcrd\u00fcrmeyi<\/strong> hedeflemektedir. Bunun i\u00e7in her sat\u0131c\u0131n\u0131n sat\u0131\u015fa ba\u015flamadan \u00f6nce kabul etmesi gereken bir dizi <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=SNV3657R94YP9DZ&amp;language=de_DE&amp;ref=efph_SNV3657R94YP9DZ_cont_2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">y\u00f6nerge, anla\u015fma ve k\u0131lavuz<\/a> bulunmaktad\u0131r. Bu kurallara uyulmad\u0131\u011f\u0131 takdirde, e-ticaret devi, bunlar\u0131 uygulama hakk\u0131n\u0131 sakl\u0131 tutar &#8211; \u00f6rne\u011fin, etkilenen bir \u00fcr\u00fcn\u00fcn veya hatta t\u00fcm sat\u0131c\u0131 hesaplar\u0131n\u0131n kapat\u0131lmas\u0131 yoluyla.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-366135-identifier\">Bu ba\u011flamda, ayr\u0131nt\u0131l\u0131 bir eylem plan\u0131 Amazon&#8217;a, <strong>hesab\u0131n yeniden etkinle\u015ftirilmesi<\/strong> veya di\u011fer yapt\u0131r\u0131mlar\u0131n geri al\u0131nmas\u0131 konusunda karar vermesine yard\u0131mc\u0131 olur. Bu nedenle, b\u00f6yle bir plan \u00f6rne\u011fin \u015funlar\u0131 ele almal\u0131d\u0131r,<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-419565-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-666739-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">bir probleme yol a\u00e7an <strong>nedenlerin<\/strong> neler oldu\u011funu,<\/li><li class=\"theme-wp-block gb-responsive-763343-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">sat\u0131c\u0131n\u0131n problemi \u00e7\u00f6zmek i\u00e7in hangi <strong>\u00f6nlemleri<\/strong> ald\u0131\u011f\u0131,<\/li><li class=\"theme-wp-block gb-responsive-760926-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">sat\u0131c\u0131n\u0131n gelecekte bu t\u00fcr sorunlar\u0131n tekrar ortaya \u00e7\u0131kmamas\u0131 i\u00e7in hangi <strong>de\u011fi\u015fiklikleri<\/strong> i\u00e7 s\u00fcre\u00e7lerde ger\u00e7ekle\u015ftirdi\u011fi.<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-360262-identifier\">Amazon hesab\u0131 bir kez kapat\u0131ld\u0131\u011f\u0131nda, bir eylem plan\u0131 genellikle sat\u0131c\u0131lar i\u00e7in hesab\u0131 yeniden a\u00e7man\u0131n tek yoludur. <strong>Ask\u0131ya alma nedenleri<\/strong> \u00e7e\u015fitli olabilir, ancak genellikle \u00fc\u00e7 farkl\u0131 kategoriye ayr\u0131labilir:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-68670-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-852251-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Yetersiz sat\u0131c\u0131 performans\u0131<\/strong>: Bir sat\u0131c\u0131n\u0131n performans\u0131 gereksinimleri kar\u015f\u0131lam\u0131yorsa, bu bir Amazon eylem plan\u0131na yol a\u00e7abilir. Ancak genellikle ge\u00e7 teslimat bunun i\u00e7in yeterli de\u011fildir. Sat\u0131c\u0131 performans\u0131nda s\u0131k s\u0131k eksiklikler meydana gelirse ve kritik bir de\u011feri a\u015farsa, durum zorla\u015fabilir. Sat\u0131c\u0131lar\u0131n dikkat etmesi gereken metrikleri, <a href=\"\/tr\/blog\/die-wichtigsten-kriterien-fuer-den-gewinn-der-buy-box\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buy Box kazanma konusundaki blog yaz\u0131m\u0131zda<\/a> \u00f6\u011frenebilirler.<\/li><li class=\"theme-wp-block gb-responsive-956679-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sat\u0131\u015f politikalar\u0131 veya davran\u0131\u015f kurallar\u0131n\u0131 ihlal<\/strong>: Amazon sat\u0131c\u0131lar\u0131n\u0131n, bir\u00e7ok <a href=\"\/tr\/blog\/amazon-richtlinien\/\" target=\"_blank\" rel=\"noreferrer noopener\">politikay\u0131<\/a> ihlal ettiklerinde genellikle bir eylem plan\u0131 sunmalar\u0131 gerekir. \u00d6rne\u011fin, sat\u0131c\u0131lar\u0131n m\u00fc\u015fterilere, sat\u0131\u015f s\u00fcrecini pazar yeri platformundan kendi \u00e7evrimi\u00e7i ma\u011fazalar\u0131na y\u00f6nlendirmek amac\u0131yla pazarlama ile ilgili e-postalar g\u00f6ndermeleri veya <a href=\"\/tr\/blog\/6-ultimative-tipps-amazon-rezension-generieren\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00fcr\u00fcn incelemelerini yasad\u0131\u015f\u0131 olarak sat\u0131n almalar\u0131<\/a> bir neden olabilir.<\/li><li class=\"theme-wp-block gb-responsive-819616-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Yetersiz sat\u0131c\u0131 bilgileri<\/strong>: Sat\u0131c\u0131ya ait eksik veya yanl\u0131\u015f bilgiler de, Amazon&#8217;un ask\u0131ya alma sonras\u0131nda bir eylem plan\u0131 talep etmesine neden olabilir.<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-881541-identifier\">Sorun \u015fu ki: Amazon hesab\u0131 bir kez ask\u0131ya al\u0131nd\u0131\u011f\u0131nda, <strong>i\u00e7 ileti\u015fim kanallar\u0131<\/strong> art\u0131k kullan\u0131lamaz. Bu nedenle, sat\u0131c\u0131lar Amazon ile Seller Central \u00fczerinden ileti\u015fim kuramazlar. Bu durum, eylem plan\u0131n\u0131 elbette daha da zorla\u015ft\u0131r\u0131r. Bir \u00e7al\u0131\u015fan\u0131n yan\u0131t vermesi zaman alabilir. Bu nedenle, gerekli her \u015feyin m\u00fcmk\u00fcn oldu\u011funca derli toplu bir \u015fekilde iletilmesi \u00f6nemlidir. Sonu\u00e7ta, dijital hatt\u0131n di\u011fer ucundaki \u00e7al\u0131\u015fan g\u00fcnde birka\u00e7 b\u00f6yle e-posta okumaktad\u0131r.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-334142-identifier\">Amazon i\u00e7in bir eylem plan\u0131 olu\u015fturmak: \u0130\u015fte b\u00f6yle!<\/h2><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-731677-identifier\"><img decoding=\"async\" width=\"844\" height=\"211\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download.jpg\" alt=\"Amazon eylem plan\u0131n\u0131 indirmek i\u00e7in \u015fablon olarak bulmak m\u00fcmk\u00fcn de\u011fil, \u00e7\u00fcnk\u00fc her durum bireyseldir.\" class=\"wp-image-1640\" title=\"Amazon eylem plan\u0131n\u0131 indirmek i\u00e7in \u015fablon olarak bulmak m\u00fcmk\u00fcn de\u011fil, \u00e7\u00fcnk\u00fc her durum bireyseldir. \" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download-407x102.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download-768x192.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block is-style-default gb-responsive-765721-identifier\">Temelde, e-ticaret devi <strong>bahaneler duymak istemiyor<\/strong>. Problemler ortaya \u00e7\u0131kabilir, ancak genellikle ilgili s\u00fcre\u00e7lerin i\u00e7sel bir yeniden d\u00fczenlenmesi ile \u00e7\u00f6z\u00fclebilir. Sat\u0131c\u0131lar\u0131n, durumu k\u00fc\u00e7\u00fcmsemeye, bir su\u00e7lu g\u00f6stermeye veya kendilerini savunmaya \u00e7al\u0131\u015fmak yerine buna odaklanmalar\u0131 gerekir. Amazon, eylem plan\u0131nda <strong>net ve kesin bir ifade<\/strong> beklemektedir. Tarafs\u0131zl\u0131k sihirli kelimedir. Sat\u0131c\u0131n\u0131n \u015firketine, etkilenen \u00fcr\u00fcne veya duygusal ifadelere dair uzun giri\u015flerin bir eylem plan\u0131nda yeri yoktur.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-460412-identifier\">Bunun yerine, sat\u0131c\u0131lar <strong>hata nedenine ve \u00e7\u00f6z\u00fcm\u00fcne<\/strong> odaklanmal\u0131d\u0131r. Hesab\u0131n devre d\u0131\u015f\u0131 b\u0131rak\u0131lmas\u0131 birden fazla probleme ba\u011fl\u0131ysa, her bir probleme ayr\u0131 ayr\u0131 de\u011finilmelidir. Bazen Amazon, baz\u0131 \u00fcr\u00fcnler i\u00e7in kan\u0131t talep eder. Bu kan\u0131tlar her zaman eksiksiz bir \u015fekilde iletilmelidir. Bu ba\u011flamda, \u00e7evrimi\u00e7i dev, \u00f6nemli bilgilerin ASIN&#8217;ler, tedarik\u00e7i ileti\u015fim bilgileri veya genel \u015fartlar\u0131n maddeleri gibi g\u00f6rsel olarak vurgulanmas\u0131n\u0131 \u00f6nermektedir.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-788512-identifier\">Ancak \u015firket, somut tasar\u0131m\u0131 sat\u0131c\u0131lar\u0131na b\u0131rakmaktad\u0131r. Bu bir yandan sorunludur, \u00e7\u00fcnk\u00fc bu durum Amazon eylem plan\u0131 etraf\u0131nda ger\u00e7ek bir gizem yaratm\u0131\u015f ve bir\u00e7ok sat\u0131c\u0131n\u0131n b\u00f6yle bir plan olu\u015fturmas\u0131n\u0131 zorla\u015ft\u0131rm\u0131\u015ft\u0131r. \u00d6te yandan, her eylem plan\u0131n\u0131n Amazon sat\u0131c\u0131s\u0131 taraf\u0131ndan bireysel olarak yaz\u0131lmas\u0131 gerekti\u011fi ger\u00e7e\u011fini dikkate almaktad\u0131r. <strong>Standart bir \u00e7\u00f6z\u00fcm yoktur!<\/strong><\/p><p class=\"theme-wp-block is-style-default gb-responsive-799678-identifier\">Yine de, sat\u0131c\u0131lar <strong>kalite y\u00f6netimi<\/strong> y\u00f6ntemlerine y\u00f6nelmelidir: 4-Dimensional (4D) ve 8-Dimensional rapor (8D). \u00c7\u00fcnk\u00fc her iki rapor da net bir yap\u0131 sunmaktad\u0131r.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-802622-identifier\">4D Raporu<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-558842-identifier\">4-Dimensional Rapor, \u00e7o\u011fu Amazon eylem plan\u0131 i\u00e7in, \u00f6zellikle de daha k\u00fc\u00e7\u00fck, daha az ciddi ihlaller i\u00e7in uygundur; \u00f6rne\u011fin, tek bir \u00fcr\u00fcn\u00fcn kapat\u0131lmas\u0131n\u0131 kald\u0131rmak i\u00e7in. Bu nedenle, burada daha ayr\u0131nt\u0131l\u0131 olarak ele al\u0131yoruz. Rapor, <strong>d\u00f6rt farkl\u0131 boyuta<\/strong> ayr\u0131lmaktad\u0131r:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-362630-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-660268-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D1: Problem Tan\u0131m\u0131<\/li><li class=\"theme-wp-block gb-responsive-239490-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D2: Neden Analizi ve Acil \u00d6nlemler<\/li><li class=\"theme-wp-block gb-responsive-779472-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D3: Giderici \u00d6nlemler<\/li><li class=\"theme-wp-block gb-responsive-832829-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D4: Etkililik Kan\u0131t\u0131<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-237040-identifier\">D1: Problem Tan\u0131m\u0131<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-751594-identifier\">\u0130lk boyut esasen tan\u0131mlay\u0131c\u0131 bir karaktere sahiptir. Burada, <strong>hangi problemin yapt\u0131r\u0131ma neden oldu\u011funu<\/strong> k\u0131saca ama kesin bir \u015fekilde tan\u0131mlamak \u00f6nemlidir. \u00c7\u00f6z\u00fcm \u00f6nerileri burada hen\u00fcz istenmemektedir.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-308974-identifier\">D2: Neden Analizi<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-267991-identifier\">Bu boyutta, sat\u0131c\u0131lar konuya daha derinlemesine dalar ve <strong>bir problemin neden ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131<\/strong> incelerler. Bu s\u00fcre\u00e7te, kendi hatalar\u0131n\u0131 analiz etmek de \u00f6nemlidir. Ancak, hatalar\u0131 ba\u015fkalar\u0131nda aramak hedefe ula\u015fmay\u0131 sa\u011flamaz. Bu do\u011fru olsa bile, Amazon eylem plan\u0131nda m\u00fcmk\u00fcn oldu\u011funca su\u00e7lamalardan ka\u00e7\u0131n\u0131lmal\u0131d\u0131r.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-215444-identifier\">Ayr\u0131ca, problemi \u00e7\u00f6zmek i\u00e7in al\u0131nan \u00f6nlemleri a\u00e7\u0131klamak da \u00f6nemlidir. Burada niyet beyanlar\u0131 veya vaatler de\u011fil, eylemler s\u00f6z konusudur. \u00d6rne\u011fin, ask\u0131ya alma y\u00fcksek bir ge\u00e7 teslimat oran\u0131 nedeniyle ger\u00e7ekle\u015ftiyse, teslimat hizmetini de\u011fi\u015ftirme niyeti belirtilmemeli &#8211; bu de\u011fi\u015fiklik zaten yap\u0131lm\u0131\u015f olmal\u0131d\u0131r.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-306904-identifier\">D3: Giderici \u00d6nlemler<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-384561-identifier\">\u00dc\u00e7\u00fcnc\u00fc boyut, ikinci boyuta dayan\u0131r. Burada, az \u00f6nce <strong>tart\u0131\u015f\u0131lan \u00f6nlemler tam olarak a\u00e7\u0131klanmal\u0131d\u0131r<\/strong>. Hangi s\u00fcre\u00e7lerde hangi de\u011fi\u015fiklikler yap\u0131ld\u0131 ve bu de\u011fi\u015fiklikler problemi nas\u0131l \u00e7\u00f6z\u00fcyor? Baz\u0131 s\u00fcre\u00e7ler kontrol mekanizmas\u0131 olarak yeniden mi tan\u0131t\u0131ld\u0131, \u00e7al\u0131\u015fan e\u011fitimleri mi yap\u0131ld\u0131 veya organizasyonel bir yeniden yap\u0131land\u0131rma m\u0131 ger\u00e7ekle\u015fti? T\u00fcm bu unsurlar D3&#8217;e dahil edilmelidir, b\u00f6ylece Amazon eylem plan\u0131 reddedilmez.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-589505-identifier\">D4: Etkililik Kan\u0131t\u0131<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-360435-identifier\">\u00d6nceki boyutlarda \u00f6nemli olan, D4&#8217;te \u00f6zellikle ge\u00e7erlidir: Amazon, eylem plan\u0131nda \u00f6nlemlerin problemi nas\u0131l \u00e7\u00f6zd\u00fc\u011f\u00fcn\u00fc de\u011fil, <strong>\u00f6nlemlerin bunu nas\u0131l ba\u015fard\u0131\u011f\u0131n\u0131<\/strong> okumak istemektedir.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-89503-identifier\">Bu ba\u011flamda hangi <strong>kan\u0131tlar\u0131n<\/strong> sunulmas\u0131 gerekti\u011fi olduk\u00e7a bireyseldir ve problem durumu ile \u00e7\u00f6z\u00fcm yakla\u015f\u0131m\u0131na ba\u011fl\u0131d\u0131r. \u00d6rne\u011fin, tedarik\u00e7i de\u011fi\u015ftirildiyse, kabul s\u00f6zle\u015fmelerinin kopyalar\u0131 kan\u0131t olarak kullan\u0131labilir. Di\u011fer durumlarda, s\u00fcre\u00e7 optimizasyonundan bu yana benzer sorunlar\u0131n tekrar ortaya \u00e7\u0131kmad\u0131\u011f\u0131n\u0131 g\u00f6steren foto\u011fraflar, mal y\u00f6netimi raporlar\u0131 veya m\u00fc\u015fteri de\u011ferlendirmeleri de kullan\u0131labilir. Her durumda, iddialar\u0131 veri ve ger\u00e7eklerle desteklemek iyi bir fikirdir.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-634549-identifier\">8D Raporu<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-478462-identifier\">4D Raporuna k\u0131yasla, 8D Raporu daha ayr\u0131nt\u0131l\u0131d\u0131r ve problemi ve \u00e7\u00f6z\u00fcm yakla\u015f\u0131m\u0131n\u0131 yan\u0131 s\u0131ra <strong>\u00e7\u00f6z\u00fcm bulma s\u00fcrecini<\/strong> de tan\u0131mlar. Bu nedenle, 8D Raporu, yaln\u0131zca tekil \u00fcr\u00fcnlerin de\u011fil, t\u00fcm sat\u0131c\u0131 hesaplar\u0131n\u0131n kapat\u0131ld\u0131\u011f\u0131 ciddi ihlaller i\u00e7in Amazon eylem plan\u0131 olarak uygundur.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-123740-identifier\">Farkl\u0131 boyutlar \u015fu \u015fekilde tan\u0131mlanmaktad\u0131r:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-248613-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-756780-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D1: Problemin \u00e7\u00f6z\u00fcm\u00fc \u00fczerinde kim \u00e7al\u0131\u015f\u0131yor?<\/strong> Kendi bir ekip mi olu\u015fturuldu, bir d\u0131\u015f hizmet sa\u011flay\u0131c\u0131 m\u0131 g\u00f6revlendirildi yoksa ileti\u015fim kurulabilecek bir yaz\u0131l\u0131m \u00e7\u00f6z\u00fcm\u00fc m\u00fc kullan\u0131ld\u0131?<\/li><li class=\"theme-wp-block gb-responsive-739477-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D2: Problem nedir?<\/strong> Bu nokta esasen 4D Raporunun ilk boyutuna kar\u015f\u0131l\u0131k gelmektedir.<\/li><li class=\"theme-wp-block gb-responsive-193756-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D3: Hangi acil \u00f6nlemler al\u0131nd\u0131?<\/strong> Burada, problemin \u00e7\u00f6z\u00fcm\u00fcne y\u00f6nelik en \u00f6nemli \u00f6nlemlerin k\u0131sa bir \u00f6zetinin verilmesi ama\u00e7lanmaktad\u0131r.<\/li><li class=\"theme-wp-block gb-responsive-437491-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D4: Hata nedeni neydi?<\/strong> Bu, m\u00fcmk\u00fcn oldu\u011funca nesnel bir \u015fekilde anlat\u0131lmal\u0131d\u0131r. Ayr\u0131ca, hatan\u0131n testler, analizler vb. yoluyla bulunmas\u0131 da buraya dahildir.<\/li><li class=\"theme-wp-block gb-responsive-200557-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D5: Hangi \u00e7\u00f6z\u00fcm \u00f6nerileri var?<\/strong> Bu noktada, Amazon eylem plan\u0131nda hangi farkl\u0131 \u00e7\u00f6z\u00fcm \u00f6nerilerinin tart\u0131\u015f\u0131ld\u0131\u011f\u0131n\u0131 ve bunlar\u0131n problemi nas\u0131l \u00e7\u00f6zd\u00fc\u011f\u00fcn\u00fc \u00f6\u011frenmelidir. Ayr\u0131ca, hangi kriterlere dayanarak bir \u00e7\u00f6z\u00fcm\u00fcn di\u011ferine tercih edildi\u011fi de gerek\u00e7elendirilmelidir.<\/li><li class=\"theme-wp-block gb-responsive-410993-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D6: D5&#8217;teki \u00f6nlemler nas\u0131l uyguland\u0131?<\/strong>\u00a0Burada D5&#8217;teki \u00f6nlemlerin uygulanmas\u0131n\u0131 belgelemekle ilgilidir.<\/li><li class=\"theme-wp-block gb-responsive-529292-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D7: \u00d6nlemler sorunun yeniden ortaya \u00e7\u0131kmas\u0131n\u0131 nas\u0131l engelliyor?<\/strong>\u00a0Bu boyutta, uygulanan \u00e7\u00f6z\u00fcmlerin hata \u00f6nlemeye nas\u0131l katk\u0131da bulundu\u011fu g\u00f6sterilmektedir.<\/li><li class=\"theme-wp-block gb-responsive-324487-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D8: Ekip hata analizinden ne \u00f6\u011frendi?<\/strong>\u00a0Son b\u00f6l\u00fcmde bir t\u00fcr \u00f6zet \u00e7\u0131kar\u0131lmal\u0131 ve \u00f6\u011frenme e\u011frisi g\u00f6sterilmelidir. Burada gelecekte bu t\u00fcr sorunlar\u0131n nas\u0131l ve neden \u00f6nlenece\u011fine dair a\u00e7\u0131klamalar i\u00e7in de yer vard\u0131r.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-520572-identifier\">Ben\u00f6tigt man bei einem Ma\u00dfnahmenplan f\u00fcr Amazon Hilfe?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-48022-identifier\">\u00d6zellikle 8D raporu, ama ayn\u0131 zamanda 4D raporu da y\u00fcksek d\u00fczeyde bir yans\u0131tma ve \u00f6z inisiyatif gerektirir. Hemen her zaman, \u00e7evrimi\u00e7i devin bir \u00f6nlem plan\u0131 talep etmesine neden olan hatalar\u0131n hangileri oldu\u011fu net de\u011fildir. E\u011fer Amazon yaln\u0131zca bir \u00fcr\u00fcn\u00fc engellediyse, sat\u0131c\u0131lar belki de sakin bir \u015fekilde aray\u0131\u015fa \u00e7\u0131kabilirler. Ancak bir\u00e7ok ASIN veya sat\u0131\u015f yetkisi s\u00f6z konusu oldu\u011funda, \u00f6nlem plan\u0131n\u0131n kalitesine ba\u011fl\u0131 olarak varl\u0131k durumu etkilenebilir.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-225030-identifier\">Ancak <strong>d\u0131\u015far\u0131dan olu\u015fturma<\/strong> maliyetli bir zevk de\u011fildir. Sa\u011flay\u0131c\u0131lar genellikle <strong>\u00fc\u00e7 haneli veya d\u00f6rt haneli tutarlar<\/strong> talep ederler. Bunun kar\u015f\u0131l\u0131\u011f\u0131nda en \u00e7ok sunduklar\u0131 \u015fey \u015fudur: Deneyim ve bilgi, \u00f6zellikle Amazon ile ileti\u015fimde. Her \u00f6nlem plan\u0131n\u0131n bireysel olarak olu\u015fturulmas\u0131 gerekti\u011fi gibi, bir hizmet sa\u011flay\u0131c\u0131ya karar verme de bireysel bir karard\u0131r ve bir\u00e7ok fakt\u00f6re ba\u011fl\u0131d\u0131r.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-998885-identifier\">Bunun \u00f6nemli bir noktas\u0131 \u015fudur: <strong>D\u00fczeltme imkan\u0131 vard\u0131r.<\/strong> Amazon sat\u0131c\u0131 hesab\u0131n\u0131 engellemi\u015f olsa bile, \u00f6nlem plan\u0131 ilk seferde onaylanmak zorunda de\u011fildir. Genellikle sat\u0131c\u0131lar, hangi unsurlar\u0131n eksik oldu\u011funa dair sorular ve ipu\u00e7lar\u0131 al\u0131rlar.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-359340-identifier\">Fazit: Kolay bir g\u00f6rev de\u011fil!<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-696497-identifier\">Bir \u015fey kesin: Amazon bir \u00f6nlem plan\u0131 talep etti\u011finde, bu pazar yeri sat\u0131c\u0131lar\u0131 i\u00e7in b\u00fcy\u00fck bir engeldir ve bazen varl\u0131klar\u0131n\u0131 tehdit edebilir. E-ticaret devi taraf\u0131ndan sa\u011flanan bilgiler, olu\u015fturma s\u00fcrecinde mutlaka yard\u0131mc\u0131 olmaz. K\u00fc\u00e7\u00fck ihlallerde bir 4D raporu ve ciddi sorunlarda bir 8D raporu y\u00f6nlendirme sa\u011flayabilir. Ancak o zaman bile, olu\u015fturma s\u00fcreci sat\u0131c\u0131lardan y\u00fcksek d\u00fczeyde \u00f6z yans\u0131tma gerektirir.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-66318-identifier\">Amazon \u00f6nlem plan\u0131 i\u00e7in de bir \u00f6rnek veya benzeri yoktur, \u00e7\u00fcnk\u00fc bu kalite g\u00fcvence arac\u0131n\u0131n kullan\u0131ld\u0131\u011f\u0131 durumlar \u00e7ok \u00e7e\u015fitlidir. Varl\u0131k tehdidi olu\u015fturan hesap devre d\u0131\u015f\u0131 b\u0131rakmalar\u0131nda bir alternatif, d\u0131\u015f hizmet sa\u011flay\u0131c\u0131lar olabilir. Ancak burada \u00fc\u00e7 haneli veya d\u00f6rt haneli maliyetlerin planlanmas\u0131 gerekmektedir.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-885231-identifier has-small-font-size\">Bildnachweise in der Reihenfolge der Bilder: \u00a9 LIGHTFIELD STUDIOS \u2013 stock.adobe.com; \u00a9 Gajus \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00d6ncelikle her pazar yeri sat\u0131c\u0131s\u0131n\u0131n korktu\u011fu \u015fey: Amazon sat\u0131c\u0131 hesab\u0131n\u0131n kapat\u0131lmas\u0131 veya sat\u0131\u015f yetkisinin ask\u0131ya al\u0131nmas\u0131. En iyi durumda, \u00e7evrimi\u00e7i platform \u00fczerinden sadece k\u00fc\u00e7\u00fck bir ek gelir elde edilir; en k\u00f6t\u00fc durumda, bir g\u00fcnde en \u00f6nemli veya hatta tek gelir kayna\u011f\u0131 kaybolur. S\u00fcper felaket. \u0130yi haber: Sat\u0131\u015f yetkisinin iptali kal\u0131c\u0131 olmak zorunda de\u011fil. Ancak bir\u00e7ok<\/p>\n","protected":false},"author":3,"featured_media":1596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[594],"tags":[],"class_list":["post-113349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipuclari-ve-puef-noktalari"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Eylem Plan\u0131 Olu\u015fturma [4 Ad\u0131ml\u0131 K\u0131lavuz]<\/title>\n<meta name=\"description\" content=\"Amazon i\u00e7in Eylem Plan\u0131na 4 Ad\u0131m: Amazon&#039;daki Sat\u0131c\u0131 Hesab\u0131n\u0131z\u0131 Ba\u015far\u0131yla Nas\u0131l A\u00e7ars\u0131n\u0131z\" \/>\n<meta name=\"robots\" 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