{"id":113358,"date":"2020-09-15T10:08:00","date_gmt":"2020-09-15T10:08:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/private-label-on-amazon-advantages-disadvantages-and-how-to-successfully-trade-with-your-own-brand\/"},"modified":"2026-05-19T20:42:15","modified_gmt":"2026-05-19T20:42:15","slug":"private-label-on-amazon-advantages-disadvantages-and-how-to-successfully-trade-with-your-own-brand","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/private-label-on-amazon-advantages-disadvantages-and-how-to-successfully-trade-with-your-own-brand\/","title":{"rendered":"Amazon’da \u00d6zel Etiket: Avantajlar, Dezavantajlar ve Kendi Markan\u0131zla Ba\u015far\u0131l\u0131 Bir \u015eekilde Nas\u0131l Ticaret Yapars\u0131n\u0131z"},"content":{"rendered":"

Bir\u00e7ok sat\u0131c\u0131 i\u00e7in Amazon’da \u00d6zel Etiketler, kendi \u00fcr\u00fcnlerini \u00e7ok umut verici bir platformda sunma imkan\u0131 sa\u011flar. Ancak bir kar\u0131\u015f\u0131m da m\u00fcmk\u00fcnd\u00fcr: Amazon sat\u0131c\u0131lar\u0131 giderek daha fazla, hem ticari \u00fcr\u00fcnler hem de kendi \u00d6zel Etiket \u00fcr\u00fcnlerini satmay\u0131 tercih ediyor. E\u011fer Amazon’da \u00d6zel Etiket \u00fcr\u00fcnleri sat\u0131\u015f\u0131yla kendi i\u015finizi kurmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, bu makalede size bu i\u015f modeli hakk\u0131nda bir bak\u0131\u015f sunmaktan memnuniyet duyar\u0131z.<\/p>

Temelde \u00f6zel bir \u015feye ihtiya\u00e7 yoktur: uygun bir ni\u015fin belirlenmesi, hedef kitleye do\u011fru bir \u015fekilde hitap edilmesi, dikkatli bir hesaplama, e-ticaret konusunda bir yetenek ve herkesin sa\u011flam kazan\u00e7lar elde etme imkan\u0131 vard\u0131r. Bu ko\u015fullarla, 2025 y\u0131l\u0131nda Amazon’daki \u00d6zel Etiket i\u015finizin \u00f6n\u00fcnde hi\u00e7bir engel kalmayacakt\u0131r.<\/p>

\u00d6zel Etiket, Ticari \u00dcr\u00fcn, Beyaz Etiket, Amazon Kendi Markalar\u0131 \u2013 Terimlerin Kar\u0131\u015f\u0131m\u0131<\/h2>

Amazon’da bir kendi markan\u0131n sat\u0131\u015f\u0131ndan bahsedildi\u011finde, \u00f6ncelikle \u00d6zel Etiket \u00fcr\u00fcnlerinin sat\u0131\u015f\u0131 kastedilmektedir. Bununla birlikte, Beyaz Etiket veya hatta Amazon Kendi Markas\u0131 gibi ba\u015fka terimler de bulabilirsiniz. Bu terimlerin her birinin arkas\u0131nda ne var ve belki de ortak bir noktalar\u0131 var m\u0131?<\/p>

\u00d6zel Etiket nedir?<\/h3>

\u00d6zel Etiket, \u0130ngilizce’den gelmektedir ve ticari marka anlam\u0131na gelir. \u00d6zel Etiket \u00fcr\u00fcnleri, belirli bir sat\u0131c\u0131 i\u00e7in \u00fcretilen ve bu sat\u0131c\u0131n\u0131n kendi markas\u0131 alt\u0131nda pazarlayabilece\u011fi \u00fcr\u00fcnlerdir. Siz sat\u0131c\u0131 olarak, se\u00e7ti\u011finiz \u00fcr\u00fcnleri ihtiya\u00e7lar\u0131n\u0131za veya isteklerinize g\u00f6re de\u011fi\u015ftirebilir veya iyile\u015ftirmeler yapabilirsiniz. Ayr\u0131ca, \u00fcreticiler iste\u011finiz \u00fczerine ki\u015fiselle\u015ftirilmi\u015f bir ambalaj sa\u011flayabilir veya \u00fcr\u00fcn\u00fc logonuzla basabilir.<\/p>

Ticari \u00fcr\u00fcn nedir?<\/h3>

\u00d6zel Etiketin aksine, ticari \u00fcr\u00fcnlerde zaten yerle\u015fik markalara ba\u015fvurursunuz ve dolay\u0131s\u0131yla yeni bir marka yaratman\u0131za gerek yoktur. Sadece sat\u0131c\u0131 olarak i\u015flev g\u00f6r\u00fcrs\u00fcn\u00fcz ve \u00f6rne\u011fin Oral-B’nin di\u015f f\u0131r\u00e7alar\u0131n\u0131 Amazon’da yeniden satars\u0131n\u0131z. Marka zaten bilinir ve m\u00fc\u015fteriler bu markay\u0131 hedefli olarak arayacakt\u0131r. Sat\u0131c\u0131 olarak, \u00f6zellikle Buy Box<\/a> kazanc\u0131n\u0131zla ilgilenmeniz gerekir.<\/p>

\u0130ki \u00fcr\u00fcn t\u00fcr\u00fcn\u00fcn tan\u0131m\u0131nda, ilk bak\u0131\u015fta baz\u0131 farkl\u0131l\u0131klar g\u00f6rebilirsiniz. Ancak daha dikkatli bir bak\u0131\u015f, ilgili stratejinin se\u00e7iminde dikkate al\u0131nmas\u0131 gereken \u00e7ok daha fazla detay\u0131 ortaya \u00e7\u0131kar\u0131r; bu da bizi bir sonraki noktaya getirir:<\/p>

Beyaz Etiket nedir?<\/h3>

Beyaz Etiket ile \u00d6zel Etiket aras\u0131ndaki fark olduk\u00e7a k\u00fc\u00e7\u00fckt\u00fcr ve kolayca yanl\u0131\u015f yorumlanabilir. \u00d6zel Etiket veya ticari \u00fcr\u00fcnler, bir perakendeci i\u00e7in “\u00f6zel” olarak \u00fcretilen ve bu perakendeci taraf\u0131ndan yeniden sat\u0131lan bir markad\u0131r. \u00d6rne\u011fin, Rewe’nin “Ja” kendi markas\u0131. \u00d6zel Etiket \u00fcr\u00fcnlerinin aksine, Beyaz Etiket \u00fcr\u00fcnleri bir \u00fcretici taraf\u0131ndan birden fazla perakendeci i\u00e7in \u00fcretilir. Her perakendeci, \u00fcr\u00fcnleri temin ettikten sonra ki\u015fiselle\u015ftirme \u00f6zg\u00fcrl\u00fc\u011f\u00fcne sahiptir.<\/p>

Baz\u0131 \u00fcreticiler, Beyaz Etiket \u00fcr\u00fcnlerini ki\u015fiselle\u015ftirilmi\u015f ambalaj ve logo bask\u0131s\u0131yla sat\u0131\u015fa haz\u0131rlamay\u0131 bile teklif etmektedir. Ancak i\u015f modeli, standartla\u015ft\u0131r\u0131lm\u0131\u015f \u00fcr\u00fcnlerin h\u0131zl\u0131 bir \u015fekilde \u00fcretilmesine ve perakendeye h\u0131zl\u0131 bir \u015fekilde g\u00f6nderilmesine odaklanmaktad\u0131r. Beyaz Etiket \u00fcr\u00fcnleri, \u00d6zel Etiketin bir \u00f6n a\u015famas\u0131 olarak d\u00fc\u015f\u00fcn\u00fclebilir.<\/p>

Amazon Kendi Markalar\u0131 nedir?<\/h3>

2009’dan beri Amazon, “Amazon Basics” markas\u0131 alt\u0131nda elektronik aksesuarlar, ofis malzemeleri veya oyun konsollar\u0131 gibi uygun fiyatl\u0131 ihtiya\u00e7 maddeleri sunmaktad\u0131r. “Amazon Basics”, \u00e7evrimi\u00e7i devin yaln\u0131zca bir kendi markas\u0131d\u0131r. Ba\u015flang\u0131\u00e7ta yaln\u0131zca birka\u00e7 \u00fcr\u00fcn sunulurken, sat\u0131c\u0131 art\u0131k “Basics” serisinde yakla\u015f\u0131k 2.000 \u00fcr\u00fcne sahiptir. Son y\u0131llarda Amazon’un d\u00fcnya genelinde 80’den fazla kendi markas\u0131 olu\u015fturdu\u011fu s\u00f6ylenmektedir. Bunlardan baz\u0131lar\u0131 a\u00e7\u0131k\u00e7a Amazon’a ait markalar olarak tan\u0131t\u0131lmaktad\u0131r – \u00f6rne\u011fin “Amazon Essentials” veya “Amazon Basics”. Di\u011ferleri ise ilk bak\u0131\u015fta Amazon Kendi Markas\u0131 olarak tan\u0131nmamaktad\u0131r. Ya da “James & Erin”, “Franklin & Freeman”, “Lark & Ro” veya “The Fix” isimleri akl\u0131n\u0131za Amazon’u sat\u0131c\u0131 olarak getiriyor mu? \u00dc\u00e7\u00fcnc\u00fc taraf sat\u0131c\u0131lara y\u00f6nelik hedefli bir sald\u0131r\u0131 hakk\u0131nda h\u00e2l\u00e2 s\u00f6ylentiler dola\u015fmaktad\u0131r. Ayn\u0131 zamanda, son t\u00fcketiciler \u00fcr\u00fcn kalitesini genellikle yetersiz olarak de\u011ferlendirmektedir. Amazon’un \u00f6n\u00fcnde hala \u00e7ok i\u015f var.<\/p>

\u00d6zel Etiket mi yoksa Ticari \u00dcr\u00fcn m\u00fc \u2013 Amazon Sat\u0131c\u0131lar\u0131 i\u00e7in hangisi daha iyidir?<\/h2>

S\u0131kl\u0131kla tart\u0131\u015f\u0131lan bir di\u011fer konu: \u00d6zel Etiket mi yoksa Ticari \u00dcr\u00fcn m\u00fc satmak daha kolayd\u0131r? \u0130kisi, fiyat, yat\u0131r\u0131mlar, Buy Box ve f\u0131rsatlar ile riskler gibi \u00e7e\u015fitli y\u00f6nlerden farkl\u0131l\u0131k g\u00f6stermektedir. Genel bir bak\u0131\u015f:<\/p>

<\/th>\u00d6zel Etiket<\/strong><\/th>Ticari \u00dcr\u00fcn<\/strong><\/th><\/tr><\/thead>
Al\u0131\u015f fiyat\u0131<\/td>d\u00fc\u015f\u00fck<\/td>y\u00fcksek<\/td><\/tr>
Sat\u0131\u015f fiyat\u0131<\/td>esnek<\/td>esnek de\u011fil, \u00e7\u00fcnk\u00fc rakiplerle fiyat sava\u015f\u0131 var<\/td><\/tr>
Yat\u0131r\u0131mlar<\/td>\u200b<\/strong>y\u00fcksek<\/td>d\u00fc\u015f\u00fck<\/td><\/tr>
Buy Box<\/td>daha y\u00fcksek olas\u0131l\u0131k, Buy Box kazanmak i\u00e7in<\/td>di\u011fer sat\u0131c\u0131lar taraf\u0131ndan Buy Box i\u00e7in rekabet<\/td><\/tr>
Sorumluluk \/ Y\u00fck\u00fcml\u00fcl\u00fck<\/td>y\u00fcksek<\/td>d\u00fc\u015f\u00fck<\/td><\/tr>
Kendi markan\u0131z alt\u0131nda ba\u015fka \u00fcr\u00fcnler yay\u0131nlama imkan\u0131<\/td>evet<\/td>hay\u0131r<\/td><\/tr>
Markan\u0131n sat\u0131\u015f\u0131yla kazan\u00e7 sa\u011flama imkan\u0131<\/td>evet<\/td>hay\u0131r<\/td><\/tr><\/tbody><\/table><\/figure>

Fiyat<\/h3>

\u00d6zel Etiket<\/strong>: Markas\u0131z \u00fcr\u00fcnlerin al\u0131\u015f fiyat\u0131 d\u00fc\u015f\u00fckt\u00fcr, ancak marka olu\u015fturma ve pazarlama i\u00e7in ek maliyetler ortaya \u00e7\u0131kar. Sat\u0131\u015f fiyat\u0131, rekabetten daha az etkilenir.<\/p>

Ticari \u00dcr\u00fcn<\/strong>: Al\u0131\u015f fiyat\u0131 daha y\u00fcksektir, \u00e7\u00fcnk\u00fc bu, yerle\u015fik marka \u00fcr\u00fcnleridir. Ayr\u0131ca, sat\u0131\u015f fiyat\u0131, sonu\u00e7ta ayn\u0131 \u00fcr\u00fcnleri satan rakiplerden b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkilenmektedir.<\/p>

Yat\u0131r\u0131mlar<\/h3>

\u00d6zel Etiket<\/strong>: Genellikle, marka olu\u015fturma, pazarlama ve \u00fcr\u00fcn geli\u015ftirmeyi finanse etmek i\u00e7in daha y\u00fcksek yat\u0131r\u0131mlar gereklidir; ayr\u0131ca daha b\u00fcy\u00fck al\u0131m miktarlar\u0131 ve bunlarla ili\u015fkili nakliye maliyetleri de dikkate al\u0131nmal\u0131d\u0131r.<\/p>

Ticari \u00dcr\u00fcn<\/strong>: Ticari \u00fcr\u00fcn sat\u0131c\u0131lar\u0131 genellikle daha az yat\u0131r\u0131m yapmak zorundad\u0131r, \u00e7\u00fcnk\u00fc marka zaten yerle\u015fiktir ve marka olu\u015fturma ile \u00fcr\u00fcn geli\u015ftirme daha az zahmetlidir.<\/p>

Buy Box<\/h3>

\u00d6zel Etiket<\/strong>: Burada kesinlikle bir \u00f6zel Buy-Box yetkisine sahip olsan\u0131z da, arama sonu\u00e7lar\u0131ndaki rekabeti k\u00fc\u00e7\u00fcmsememek gerekir. Ancak fiyatland\u0131rmada sat\u0131c\u0131 olarak daha fazla \u00f6zg\u00fcrl\u00fc\u011fe sahipsiniz.<\/p>

Ticari \u00dcr\u00fcn<\/strong>: Ticari \u00fcr\u00fcnlerin sat\u0131\u015f\u0131, Buy Box \u00fczerindeki rekabetten b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkilenmektedir. Di\u011fer sat\u0131c\u0131larla do\u011frudan fiyat sava\u015f\u0131, \u00d6zel Etiket \u00fcr\u00fcnlerine g\u00f6re \u00e7ok daha yo\u011fundur. Bu nedenle, fiyatland\u0131rmadaki esneklik s\u0131n\u0131rl\u0131d\u0131r, \u00e7\u00fcnk\u00fc fiyat stratejilerinizi s\u00fcrekli olarak rakiplere uyarlamak zorundas\u0131n\u0131z.<\/p>

F\u0131rsatlar ve riskler<\/h3>

\u00d6zel Etiket: <\/strong>Kendi markan\u0131z\u0131 olu\u015fturmak ve satmak, bir\u00e7ok sat\u0131c\u0131 i\u00e7in b\u00fcy\u00fck bir cazibe kayna\u011f\u0131d\u0131r. Marka imaj\u0131 ve \u00fcr\u00fcn kalitesi i\u00e7in daha b\u00fcy\u00fck bir sorumluluk almak, bir\u00e7ok ki\u015fi taraf\u0131ndan memnuniyetle kar\u015f\u0131lanmaktad\u0131r.<\/p>

Ticari Mal<\/strong>: Ticari mallarda, giri\u015fimcilerin riski genellikle daha d\u00fc\u015f\u00fckt\u00fcr, \u00e7\u00fcnk\u00fc zaten yerle\u015fik markalar\u0131n \u00fcr\u00fcnlerini satmaktad\u0131rlar ve bu markalar genellikle tan\u0131mlanm\u0131\u015f bir hedef kitleye ve marka bilinirli\u011fine sahiptir. Bu nedenle, s\u0131f\u0131rdan kendi markan\u0131z\u0131 olu\u015fturma gereklili\u011fi ortadan kalkar; bu da zaman, kaynaklar ve uzmanl\u0131k gerektirecektir. Ancak, ticari mal sat\u0131c\u0131lar\u0131n\u0131n kendi markalar\u0131n\u0131 geli\u015ftirme ve g\u00fc\u00e7lendirme imkan\u0131 yoktur, bu da uzun vadede sad\u0131k bir m\u00fc\u015fteri taban\u0131 olu\u015fturmay\u0131 zorla\u015ft\u0131r\u0131r.<\/p>

Her iki strateji de avantajlar ve dezavantajlar sunmaktad\u0131r. \u00d6zel marka, kendi markan\u0131z\u0131 olu\u015fturma imkan\u0131 tan\u0131rken, daha y\u00fcksek yat\u0131r\u0131mlar ve daha fazla \u00e7aba gerektirir. Ticari mal ise daha az risk ta\u015f\u0131r, ancak kendi markan\u0131z\u0131 olu\u015fturma imkan\u0131 sunmaz. \u0130ki \u00fcr\u00fcn t\u00fcr\u00fc aras\u0131ndaki se\u00e7im, sat\u0131c\u0131n\u0131n bireysel hedeflerine ve kaynaklar\u0131na ba\u011fl\u0131d\u0131r.<\/p>

\u00d6zel marka \u00fcr\u00fcnlerinin Amazon’da sat\u0131lmas\u0131n\u0131n avantajlar\u0131 ve dezavantajlar\u0131 nelerdir?<\/h2>

Kendi \u00fcr\u00fcnlerinizi satmak cazip olsa da, bir\u00e7ok yerde hata yapma olas\u0131l\u0131\u011f\u0131n\u0131 da beraberinde getirir. A\u015fa\u011f\u0131da, \u00f6zel markan\u0131n f\u0131rsatlar\u0131n\u0131 ve ayn\u0131 zamanda risklerini sunuyoruz.<\/p>

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Amazon’da \u00d6zel Marka \u0130\u015fletmesinin Avantajlar\u0131<\/h2>

\u00d6zel marka, rakiplerinizden ayr\u0131\u015fman\u0131z\u0131 ve Amazon’un geni\u015f m\u00fc\u015fteri taban\u0131n\u0131 avantaj\u0131n\u0131za kullanman\u0131z\u0131 sa\u011flar. Kendi benzersiz \u00fcr\u00fcnlerinizi ve markalar\u0131n\u0131z\u0131 geli\u015ftirip sunarak, m\u00fc\u015fterilerin zihinlerinde belirgin bir imaj olu\u015fturursunuz. Google’\u0131 art\u0131k \u00fcr\u00fcnler i\u00e7in \u00f6nde gelen arama motoru olarak geride b\u0131rakan Amazon, \u00fcr\u00fcnleriniz i\u00e7in muazzam bir eri\u015fim sunan bir platformdur. B\u00f6ylece, markan\u0131z\u0131 etkili bir \u015fekilde konumland\u0131rma ve ayn\u0131 zamanda Amazon’un kapsaml\u0131 kaynaklar\u0131ndan yararlanma imkan\u0131na sahip olursunuz.<\/p>

1. Kendi marka varl\u0131\u011f\u0131n\u0131z\u0131 olu\u015fturma imkan\u0131<\/h3>

\u00d6zel marka sat\u0131c\u0131s\u0131 olarak, m\u00fc\u015fteri hizmetleri, \u00f6zel ambalajlar ve \u00e7ekici bir Amazon ma\u011fazas\u0131 ile m\u00fc\u015fterilerin dikkatini \u00e7ekebilirsiniz. \u00d6zelle\u015ftirilmi\u015f ba\u015fl\u0131k, kutucuklar ve \u00fcr\u00fcn kategorileri ile tasarlanm\u0131\u015f markal\u0131 ma\u011fazan\u0131z, potansiyel al\u0131c\u0131lara netlik sunar ve ba\u011f\u0131ms\u0131z bir \u00e7evrimi\u00e7i ma\u011fazaya olduk\u00e7a benzer, ancak Amazon’un m\u00fc\u015fteri eri\u015fimini kullan\u0131r. Kendi markal\u0131 ma\u011fazan\u0131z ile markan\u0131z\u0131 ve benzersiz \u00f6zelliklerini daha etkili bir \u015fekilde iletebilir ve daha g\u00fc\u00e7l\u00fc sat\u0131n alma te\u015fvikleri olu\u015fturabilirsiniz.<\/p>

2. \u00d6zel marka \u00fcr\u00fcnleri ile USP’ler geli\u015ftirmek ve katma de\u011fer sunmak<\/h3>

USP’lerin geli\u015ftirilmesi ile \u00f6zel veya hatta benzersiz \u00fcr\u00fcnlerle net bir hedef kitleye hitap edebilir ve ger\u00e7ek bir katma de\u011fer sunabilirsiniz. Amazon’da \u00f6zel marka sat\u0131c\u0131s\u0131 olarak, m\u00fc\u015fteri kitlenizi daha hedefli bir \u015fekilde \u00e7ekmek i\u00e7in tamamen \u00f6zelle\u015ftirilebilir A+ i\u00e7erik veya kapsaml\u0131 Amazon PPC teklifleri gibi her t\u00fcrl\u00fc araca eri\u015fiminiz vard\u0131r. \u00dcr\u00fcn sayfalar\u0131n\u0131n tasar\u0131m\u0131na zaman ve para yat\u0131rmaya haz\u0131rsan\u0131z ve \u00f6zellikle de\u011ferli bilgiler sunuyorsan\u0131z, t\u00fcketicilerin sat\u0131n alma karar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde kolayla\u015ft\u0131rabilirsiniz.<\/p>\t\t

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\n\t\t\t\tAmazon PPC reklamlar\u0131n\u0131z i\u00e7in en iyi strateji<\/a>\n\t\t\t<\/div>\n\t\t\t
Dies ist ein Artikel, den wir gemeinsam mit unserem U.S. Partner SellerMetrics geschrieben haben. Einige der Screenshots sind deshalb auf Englisch. Amazon PPC kampanyalar\u0131n\u0131n y\u00f6netimi zorlu bir i\u015ftir. Sat\u0131c\u0131lar, reklam t\u00fcrleri ve ayarlar\u0131 nedeniyle s\u0131k s\u0131k …<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

3. \u00dcr\u00fcn listelemesinde do\u011frudan rekabet yoktur<\/h3>

Amazon’daki \u00fc\u00e7\u00fcnc\u00fc taraf sat\u0131c\u0131lar, \u00e7ok fazla rekabetle kar\u015f\u0131la\u015fmak zorundad\u0131r. Burada fiyat genellikle \u00e7ok b\u00fcy\u00fck bir rol oynar. \u00d6zel marka sat\u0131c\u0131lar\u0131 i\u00e7in de \u00fcr\u00fcnler kendili\u011finden sat\u0131lmaz. \u00dcr\u00fcnlerinizi Amazon’da \u00f6ne \u00e7\u0131karmak istiyorsan\u0131z, ek reklam harcamalar\u0131ndan vazge\u00e7emezsiniz. Ancak \u00fcr\u00fcn listelemenizde genellikle tek sat\u0131c\u0131 sizsiniz ve Buy Box genellikle otomatik olarak size aittir.<\/p>

4. Kontrol Alt\u0131nda: \u00dcr\u00fcn Listelemesi, Anahtar Kelimeler ve Metin<\/h3>

\u00dc\u00e7\u00fcnc\u00fc taraf sat\u0131c\u0131lara k\u0131yasla, \u00f6zel marka sat\u0131c\u0131lar\u0131 teklifleri \u00fczerinde daha fazla kontrole sahiptir. \u00dcr\u00fcn sayfalar\u0131n\u0131 metinler, g\u00f6rseller, anahtar kelimeler<\/a> ve a\u00e7\u0131klamalar ile ki\u015fiselle\u015ftirerek markalar\u0131na \u00f6zg\u00fcn bir karakter kazand\u0131rabilirler. Bu, ilgili i\u00e7eriklerle daha etkili bir hedef kitleye ula\u015fmay\u0131 sa\u011flar.<\/p>

Bir Amazon anahtar kelime arac\u0131<\/a> s\u0131ralaman\u0131z\u0131 nas\u0131l iyile\u015ftirir. Size di\u011fer stratejilerin neler oldu\u011funu ve Amazon’da anahtar kelimelerin nerede kaydedilece\u011fini g\u00f6steriyoruz.<\/p>

5. Daha Y\u00fcksek Kar Marjlar\u0131<\/h3>

Amazon m\u00fc\u015fterileri, platforma ve m\u00fc\u015fteri hizmetine duyulan y\u00fcksek g\u00fcven nedeniyle genellikle \u00fcr\u00fcnler i\u00e7in daha fazla \u00f6deme yapar. Markal\u0131 ma\u011faza sahibi olarak, m\u00fc\u015fterileri daha fazla harcama yapmaya ikna edebilirsiniz – birinci s\u0131n\u0131f hizmet, detayl\u0131 \u00fcr\u00fcn sayfalar\u0131 ve t\u00fcm m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layan kapsaml\u0131 bir teklif ile.<\/p>\t\t

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\n\t\t\tSat\u0131c\u0131dan En \u00c7ok Satan’a Yolculu\u011funuza Ba\u015flay\u0131n – SELLERLOGIC ile.\t\t<\/div>\n\t\t
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\n\t\t\t\tBug\u00fcn \u00fccretsiz deneme al\u0131n ve do\u011fru hizmetlerin sizi iyi olmaktan en iyi olmaya nas\u0131l ta\u015f\u0131yabilece\u011fini g\u00f6r\u00fcn. Beklemeyin. \u015eimdi harekete ge\u00e7in.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\t\t\u015eimdi ba\u015fla<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n

6. Amazon Marka Kayd\u0131 ile Markan\u0131z\u0131 Olu\u015fturma ve Koruma Deste\u011fi<\/h3>

Amazon, kay\u0131tl\u0131 \u00f6zel marka sahiplerine marka olu\u015fturma ve koruma deste\u011fi sa\u011flamak i\u00e7in Marka Kayd\u0131 Hizmetleri sunmaktad\u0131r. Buna A+ \u0130\u00e7erik, Sponsorlu Markalar ve kendi ma\u011fazalar\u0131 dahildir. Ayr\u0131ca, Amazon’daki markalar\u0131n ve fikri m\u00fclkiyetin korunmas\u0131 da kapsamaktad\u0131r. ” \u015eeffafl\u0131k<\/a> ” arac\u0131 ile sat\u0131c\u0131lar, sahtecilik ve k\u00f6t\u00fcye kullan\u0131m\u0131 \u00f6nlemek i\u00e7in \u00fcr\u00fcnlerine benzersiz bir kod ekleyebilir; bu, hem marka sahipleri hem de m\u00fc\u015fteriler i\u00e7in faydal\u0131d\u0131r.<\/p>

Amazon’da \u00d6zel Marka \u0130\u015fletmesinin Dezavantajlar\u0131<\/h2>

\u00d6zel marka sat\u0131c\u0131s\u0131 olarak i\u015f yapmak, s\u00f6zde kendi kendine zenginle\u015fen milyoncular\u0131n YouTube videolar\u0131nda B\u0130R\u0130C\u0130K i\u015f fikri olarak \u00f6ne s\u00fcr\u00fclmektedir. B\u0130R \u00c7in \u00fcr\u00fcn\u00fc, Bali’deki plajdan sipari\u015f edilmekte ve do\u011frudan Amazon’un FBA depolar\u0131na g\u00f6nderilmektedir. Ve b\u00fcy\u00fck para basma s\u00fcreci ba\u015flamaktad\u0131r.<\/p>

Ger\u00e7ekten bu kadar kolay m\u0131? Kesinlikle hay\u0131r. Di\u011fer her yerde oldu\u011fu gibi, Amazon \u00fczerinden sat\u0131\u015f yapmak genel olarak ve kendi markan\u0131z\u0131 olu\u015fturmak \u00f6zel olarak zorlu bir i\u015ftir. Not: Her \u015feyi tek bir \u00fcr\u00fcne yat\u0131rmak ba\u015far\u0131ya g\u00f6t\u00fcrmez, ama sonunda b\u00fcy\u00fck miktarda para kaybettirir.<\/p>

1. \u00c7in’den \u0130thalat Riskler Ta\u015f\u0131r<\/h3>

Uygun net par\u00e7a fiyatlar\u0131, zengin \u00fcretici ve \u00fcr\u00fcn se\u00e7ene\u011fi ile bireysel \u00fcr\u00fcn \u00fcretiminde b\u00fcy\u00fck esneklik – bunlar \u00c7in’den ithalat\u0131n ana arg\u00fcmanlar\u0131d\u0131r. Ayn\u0131 zamanda, bunlar yaln\u0131zca y\u00fcksek sipari\u015f miktarlar\u0131, d\u00fc\u015f\u00fck y\u00fck boyutlar\u0131 ve belirli \u00fcr\u00fcn segmentleri gibi belirli durumlarda ge\u00e7erlidir. \u00c7in’den ithalat yapanlar, riskler ve dezavantajlarla da kar\u015f\u0131la\u015fmak zorundad\u0131r. Bu risklerden korunmak i\u00e7in, sat\u0131c\u0131 \u00e7o\u011fu zaman \u00fcr\u00fcnlerin kalitesi, \u00fcretici ile ileti\u015fim, gerekli lisanslar ve sertifikalar, olas\u0131 teslimat zorluklar\u0131 vb. konularla ilgilenen ithalat ajanslar\u0131 ile i\u015fbirli\u011fi yapmak zorundad\u0131r.<\/p>

2. Uzun Teslimat S\u00fcreleri ve Yeniden Sipari\u015fler i\u00e7in Y\u00fcksek Planlama Gereksinimi<\/h3>

\u00d6zel marka \u00fcr\u00fcnleri, \u00e7evrimi\u00e7i sat\u0131c\u0131n\u0131n sipari\u015fi \u00fczerine \u00fcretilir ve bu nedenle an\u0131nda yeniden sipari\u015f edilip teslim edilemez. \u0130ster \u00c7inli ister Avrupal\u0131 \u00fcreticilerle \u00e7al\u0131\u015f\u0131yor olun, daha uzun teslimat s\u00fcreleri ile kar\u015f\u0131la\u015fman\u0131z gerekecektir. Bu da yeniden sipari\u015flerde planlama gereksinimini art\u0131r\u0131r. Bir \u00fcr\u00fcn aniden y\u00fcksek talep g\u00f6r\u00fcrse, sekiz haftaya kadar teslimat s\u00fcreleri ile h\u0131zla stokta kalmama<\/em> durumu ile kar\u015f\u0131la\u015fabilirsiniz.<\/p>

3. Tam \u00dcr\u00fcn Sorumlulu\u011fu ve Uygunluk Beyan\u0131<\/h3>

\u00d6zel marka se\u00e7erseniz, bu sizi adeta bir yar\u0131 \u00fcretici yapar. Avrupa t\u00fcketicilerini korumak i\u00e7in, AB’ye ithal edilecek bir \u00fcr\u00fcn\u00fcn uymas\u0131 gereken yasal d\u00fczenlemeler ve y\u00f6netmelikler bulunmaktad\u0131r. Bu, \u00f6rne\u011fin elektrikli cihazlar, oyuncaklar veya g\u0131da ile insan v\u00fccudu ile do\u011frudan temas eden \u00fcr\u00fcnler i\u00e7in ge\u00e7erlidir. Bu nedenle, ithalat\u00e7\u0131 olarak \u00fcr\u00fcnlerin hangi belgeleri, sertifikalar\u0131 ve etiketlemeleri gerektirdi\u011fi hakk\u0131nda \u00f6nceden bilgi edinmelisiniz. Asya’daki \u00fcreticilerle \u00e7al\u0131\u015fmak istiyorsan\u0131z, \u00fcretim, lisanslama, sertifikasyon, g\u00fcmr\u00fck ve Asya’dan teslimat\u0131n t\u00fcm ad\u0131mlar\u0131yla ilgilenen bir ithalat ajans\u0131 ile \u00e7al\u0131\u015fmak iyi bir fikir olabilir.<\/p>

4. D\u00fc\u015f\u00fck Miktarlarda Y\u00fcksek Maliyetler<\/h3>

\u0130ster \u00c7inli \u00fcreticilerle ister AB \u015firketleriyle \u00e7al\u0131\u015f\u0131yor olun, test ama\u00e7l\u0131 talep etti\u011finiz d\u00fc\u015f\u00fck \u00fcr\u00fcn miktarlar\u0131nda y\u00fcksek maliyetler ile kar\u015f\u0131la\u015fmak zorunda kalacaks\u0131n\u0131z.<\/p>

5. Marka ve \u00dcr\u00fcn\u00fc Tan\u0131tmak i\u00e7in Y\u00fcksek Pazarlama \u00c7abas\u0131<\/h3>

\u00d6zel marka ile durumu kontrol ediyorsunuz, ancak kendi markan\u0131z\u0131 olu\u015fturmak i\u00e7in m\u00fc\u015fterilerin ilgisini \u00e7ekmek amac\u0131yla derinlere inmeniz gerekiyor. Zaman da b\u00fcy\u00fck bir rol oynamaktad\u0131r. A+ i\u00e7erik, detay sayfalar\u0131 veya reklam verme – her \u015fey zaman ve para gerektirir.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Mit\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tAmazon PPC reklamlar\u0131n\u0131z i\u00e7in en iyi strateji<\/a>\n\t\t\t<\/div>\n\t\t\t
Dies ist ein Artikel, den wir gemeinsam mit unserem U.S. Partner SellerMetrics geschrieben haben. Einige der Screenshots sind deshalb auf Englisch. Amazon PPC kampanyalar\u0131n\u0131n y\u00f6netimi zorlu bir i\u015ftir. Sat\u0131c\u0131lar, reklam t\u00fcrleri ve ayarlar\u0131 nedeniyle s\u0131k s\u0131k …<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

6. Son ama en az de\u011fil – genellikle ba\u015flang\u0131\u00e7 sermayesi gereklidir<\/h3>

\u00d6nceki maddelerden de anlayabilece\u011finiz gibi, Amazon’da bir \u00f6zel marka i\u015fletmek belirli bir ba\u015flang\u0131\u00e7 sermayesi gerektirir. Rekabet\u00e7i olabilmek i\u00e7in, \u00fcr\u00fcn maliyetlerinin d\u00fc\u015f\u00fck kalmas\u0131n\u0131 sa\u011flamal\u0131s\u0131n\u0131z. Bu nedenle, b\u00fcy\u00fck miktarlarda sipari\u015f vermeniz gerekecektir. \u00d6zel marka, uzun vadeli bir yat\u0131r\u0131md\u0131r.<\/p>

Amazon’da \u00d6zel Marka Sat\u0131\u015f\u0131 2025’te Nas\u0131l \u0130\u015fliyor?<\/h2>

Amazon s\u00fcrekli geli\u015fiyor, t\u0131pk\u0131 pazardaki rekabet gibi. Art\u0131k bir\u00e7ok \u00c7inli \u00fcretici, \u00fcr\u00fcnlerini yaln\u0131zca Avrupa’daki \u00e7evrimi\u00e7i sat\u0131c\u0131lara satmak yerine, ticaret platformunu kendileri ele ge\u00e7iriyor.<\/p>

2025’te \u00f6zel marka sat\u0131c\u0131s\u0131 olarak Amazon’da k\u00e2rl\u0131 bir \u015fekilde sat\u0131\u015f yapmak i\u00e7in hangi unsurlar\u0131 dikkate alman\u0131z gerekiyor?<\/p>

\u00dcr\u00fcn Ara\u015ft\u0131rmas\u0131 ve Pazar Analizi<\/h3>

Pazar analizi, \u00fcr\u00fcn\u00fcn\u00fcz piyasaya s\u00fcr\u00fclmeden \u00f6nce sekt\u00f6rler, m\u00fc\u015fteriler, rakipler ve pazar\u0131n di\u011fer boyutlar\u0131 hakk\u0131nda mevcut duruma dair bilgiler sa\u011flamaktad\u0131r. Ara\u015ft\u0131rman\u0131za ne ile ba\u015flamal\u0131s\u0131n\u0131z? Size k\u0131sa bir genel bak\u0131\u015f sunmak istiyoruz, ancak bu kesinlikle taml\u0131k iddias\u0131nda de\u011fildir.<\/p>

\u00dcr\u00fcn Ara\u015ft\u0131rmas\u0131<\/h4>

Tamamen s\u0131f\u0131rdan ba\u015fl\u0131yorsan\u0131z ve Amazon’da hangi \u00fcr\u00fcnlerle yer almak istedi\u011finize dair bir fikriniz yoksa, en \u00e7ok satanlar listesine g\u00f6z atmak faydal\u0131 olacakt\u0131r. Burada y\u00fcksek talep g\u00f6ren ve genellikle g\u00fcvenilir bir \u015fekilde sat\u0131lan \u00fcr\u00fcnleri bulabilirsiniz. \u00d6zel ara\u00e7lar ile ara\u015ft\u0131rmay\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde kolayla\u015ft\u0131rmak m\u00fcmk\u00fcnd\u00fcr. Ancak manuel ara\u015ft\u0131rma ve baz\u0131 ipu\u00e7lar\u0131<\/a>, \u00f6rne\u011fin 999 y\u00f6ntemi gibi, do\u011fru \u00fcr\u00fcn\u00fc bulman\u0131za yard\u0131mc\u0131 olabilir.<\/p>

Hedef Kitle<\/h4>

\u00dcr\u00fcn ara\u015ft\u0131rmas\u0131 yaparken potansiyel m\u00fc\u015fterilerinizi g\u00f6z ard\u0131 etmeyin. Amazon’da bir \u00f6zel marka i\u015fletmesi kurarken hedef kitlenin tan\u0131mlanmas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. Hedef kitlenizin \u00fcr\u00fcn\u00fcn\u00fcze olan duygusal ba\u011f\u0131, kitlenin b\u00fcy\u00fckl\u00fc\u011f\u00fcnden daha \u00f6nemlidir. Hedef kitlenizi iyi tan\u0131yorsan\u0131z, \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131nda \u00e7ekici teklifler ve paketler olu\u015fturabilir ve b\u00f6ylece daha fazla sat\u0131\u015f sa\u011flayabilirsiniz.<\/p>

Rekabet Analizi<\/h4>

Pazar analizine rekabetin g\u00f6zlemlenmesi de dahildir. Amazon’da olmayan bir \u015fey yoktur. Bu nedenle, m\u00fc\u015fterilerinizin \u00e7ok h\u0131zl\u0131 bir \u015fekilde alternatiflere y\u00f6nelece\u011fini varsay\u0131n. \u00d6zel marka sat\u0131c\u0131s\u0131 olarak ba\u015flamadan \u00f6nce, potansiyel rakiplerinizi \u00e7ok dikkatli bir \u015fekilde izleyin ve onlar\u0131n Amazon’da nas\u0131l konumland\u0131\u011f\u0131n\u0131, hangi reklamlar\u0131 yay\u0131nlad\u0131\u011f\u0131n\u0131, hangi USP’leri iletti\u011fini, A+ i\u00e7eri\u011fin nas\u0131l tasarland\u0131\u011f\u0131n\u0131 vb. \u00f6\u011frenin.<\/p>

Kendinize sorun: M\u00fc\u015fterilerime rekabetin arkas\u0131nda kalmam i\u00e7in ne t\u00fcr bir katma de\u011fer sunabilirim?<\/p>

Rekabetinizin avantajlar\u0131n\u0131 ve dezavantajlar\u0131n\u0131 not edin. \u00dcr\u00fcnlerin nas\u0131l pazarlanaca\u011f\u0131n\u0131 g\u00f6zlemleyin ve rakiplerinizden daha iyi veya farkl\u0131 bir \u015fekilde yap\u0131n. \u00dcr\u00fcnlerinizin kalitesi, m\u00fc\u015fteri hizmeti, g\u00f6nderim h\u0131z\u0131 veya \u00fcr\u00fcn bilgileri daha iyi bir \u015fekilde haz\u0131rlanm\u0131\u015fsa, bu noktada bir\u00e7ok art\u0131 puan toplars\u0131n\u0131z ve g\u00f6r\u00fcn\u00fcm\u00fcn\u00fcz i\u00e7in farkl\u0131la\u015ft\u0131r\u0131c\u0131 unsurlar olu\u015fturursunuz.<\/p>

Ni\u015f veya geni\u015f bir konumland\u0131rma<\/a> – Amazon’da daha fazla kazan\u00e7 sa\u011flayan hangisidir? \u015eimdi en b\u00fcy\u00fck pazardaki rekabet hakk\u0131nda raporumuzu okuyun.<\/p>

Yerli \u00fcreticiler mi yoksa “\u00c7in Mal\u0131” m\u0131 – hangisi \u00f6zel marka i\u015finize uygun?<\/h3>

Uygun tedarik\u00e7i ara\u015ft\u0131r\u0131rken s\u0131k\u00e7a \u00c7in’e bak\u0131l\u0131r. Daha \u00f6nce de belirtti\u011fimiz gibi, \u00c7inli \u00fcreticilerle \u00e7al\u0131\u015fmak \u00e7ok fazla \u00e7aba gerektirir ve genellikle daha uzun teslimat s\u00fcreleri ile kar\u015f\u0131la\u015fman\u0131z gerekir. Bu, planlama gereksinimini art\u0131r\u0131r ve \u00fcr\u00fcnlerinizdeki artan talep s\u0131ras\u0131nda stokta kalmama<\/em> durumuna d\u00fc\u015fmenize neden olabilir; bu sadece trendi ka\u00e7\u0131rmakla kalmaz, ayn\u0131 zamanda Buy Box’\u00fc de kaybetmenize yol a\u00e7ar.<\/p>

Uzak Do\u011fu’dan tedarik etmenin dezavantajlar\u0131 vard\u0131r; bu dezavantajlar, AB kaynak kullan\u0131m\u0131n\u0131n avantajlar\u0131n\u0131n temelini olu\u015fturur. Avrupa’dan bir tedarik\u00e7i, belirgin \u015fekilde daha pahal\u0131d\u0131r, ancak sat\u0131c\u0131 olarak daha fazla g\u00fcvenceye sahip olursunuz. Burada, \u00f6nceden \u00fcretilmi\u015f \u00fcr\u00fcnleri k\u00fc\u00e7\u00fck miktarlarda sat\u0131n alabilir ve ihtiya\u00e7 duydu\u011funuzda h\u0131zl\u0131 ve esnek bir \u015fekilde yeniden sipari\u015f verebilirsiniz. T\u00fcm d\u00fczenlemelere uyumdan ithalat\u00e7\u0131 sorumludur, ayn\u0131 \u015fekilde olas\u0131 hasarlardan da.<\/p>

Sat\u0131c\u0131 Hesab\u0131 Olu\u015fturma \u2013 \u00d6zel Etiket \u0130\u015finize Ne Uygun?<\/h2>

Pazar analizinizi tamamlad\u0131ktan ve Amazon’da hangi \u00fcr\u00fcnleri satmak istedi\u011finizden emin olduktan sonra, Amazon sat\u0131c\u0131 hesab\u0131n\u0131n kurulumu gelir.<\/p>

Amazon’da sat\u0131c\u0131 olarak iki se\u00e7ene\u011finiz vard\u0131r \u2013 Temel Hesap veya Bireysel Tarif ya da Profesyonel Tarif.<\/p>

Bireysel Tarif<\/h3>

Bireysel hesab\u0131n olu\u015fturulmas\u0131 \u00fccretsizdir. Ancak, Amazon’da yapt\u0131\u011f\u0131n\u0131z her sat\u0131\u015f i\u00e7in, her bir \u00fcr\u00fcn ba\u015f\u0131na 0,99 \u20ac komisyon + y\u00fczdelik sat\u0131\u015f \u00fccretleri<\/a> \u00f6demeniz gerekmektedir; bu \u00fccretler \u00fcr\u00fcn kategorisine ba\u011fl\u0131 olarak yakla\u015f\u0131k %7-15 aras\u0131nda de\u011fi\u015fmektedir. Bu \u00fccret modeli, ayda 40’tan az \u00fcr\u00fcn satan sat\u0131c\u0131lar i\u00e7in tasarlanm\u0131\u015ft\u0131r.<\/p>

Profesyonel Tarif<\/h3>

Profesyonel Tarif ile sat\u0131\u015f rakamlar\u0131n\u0131n daha iyi bir g\u00f6r\u00fcn\u00fcm\u00fc, kargo maliyetlerinin ayarlanmas\u0131, liste y\u00fcklemeleri, ayr\u0131nt\u0131l\u0131 sat\u0131\u015f istatistikleri ve daha bir\u00e7ok tasar\u0131m ve kullan\u0131m se\u00e7ene\u011fi gibi \u00e7ok daha fazla imkana sahip olursunuz. Bu tarif, ayda 40’tan fazla \u00fcr\u00fcn sat\u0131\u015f\u0131 yapt\u0131\u011f\u0131n\u0131zda karl\u0131 hale gelir ve bu asgari hedefi kendinize belirlemelisiniz.<\/p>

Sat\u0131\u015fa aktif olarak ba\u015flamadan ve kendi i\u015finizi kurmadan \u00f6nce bireysel bir hesapla ba\u015flaman\u0131z\u0131 \u00f6neririz. \u00dcr\u00fcnleriniz listelendi\u011finde ve g\u00f6nderime haz\u0131r oldu\u011funda, Profesyonel Tarife ge\u00e7i\u015f yapabilirsiniz.<\/p>

Amazon’da Sat\u0131\u015f \u0130\u00e7in Kendi Markan\u0131z\u0131n Kayd\u0131<\/h2>

Markan\u0131z\u0131n DPMA<\/a> veya EUIPO<\/a> nezdinde kayd\u0131, marka haklar\u0131n\u0131z\u0131 korur ve Amazon’da bir \u00d6zel Etiket i\u015fi y\u00fcr\u00fctmek istiyorsan\u0131z zorunludur. Kay\u0131t s\u0131ras\u0131nda, marka koruman\u0131n her zaman b\u00f6lgesel oldu\u011funu unutmamal\u0131s\u0131n\u0131z. Markas\u0131n\u0131 DPMA’ya kaydettiren biri, \u00c7in’de izinsiz kullan\u0131ma kar\u015f\u0131 yasal i\u015flem yapamaz.<\/p>

\"\u00d6zel<\/figure>

Ancak, markan\u0131z\u0131 do\u011frudan Amazon’da koruma<\/a> se\u00e7ene\u011finizin oldu\u011funu biliyor muydunuz?<\/p>

\u00dc\u00e7\u00fcnc\u00fc taraflar\u0131n, mevcut bir ASIN’i kullanarak \u00fcr\u00fcn sahtekarl\u0131klar\u0131n\u0131 daha ucuz satmas\u0131 veya \u00fcr\u00fcn a\u00e7\u0131klamas\u0131n\u0131 de\u011fi\u015ftirmesi m\u00fcmk\u00fcnd\u00fcr. Ve bize inan\u0131n, bu olduk\u00e7a s\u0131k ger\u00e7ekle\u015fiyor. Amazon’da marka kayd\u0131 bu sorunu ortadan kald\u0131r\u0131r: Marka kayd\u0131 ile marka sahibi, marka haklar\u0131na ayk\u0131r\u0131l\u0131klar\u0131 kolayca izleyip Amazon’a bildirebilece\u011finiz Amazon ara\u00e7lar\u0131na eri\u015fim sa\u011flar. B\u00f6ylece takip\u00e7ileri h\u0131zl\u0131 bir \u015fekilde ortadan kald\u0131rabilirsiniz.<\/p>

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Amazon \u00d6zel Etiket \u00dcr\u00fcnlerini FBA ile Satmak<\/h3>

Amazon’da \u00d6zel Etiket \u00fcr\u00fcnlerinizi do\u011frudan Amazon’un Lojistik Hizmeti (k\u0131saca FBA) arac\u0131l\u0131\u011f\u0131yla satmay\u0131 planl\u0131yorsan\u0131z, \u00fcr\u00fcn ara\u015ft\u0131rma a\u015famas\u0131nda gelecekteki \u00fcr\u00fcnlerinizin ve paketlerinizin boyutunu dikkate alman\u0131z gerekir. Hesaplama olduk\u00e7a basit: \u00dcr\u00fcn ne kadar k\u00fc\u00e7\u00fckse, nakliye ve depolama maliyetleri<\/a> o kadar d\u00fc\u015f\u00fck olur.<\/p>

Ger\u00e7ek \u015fu ki: \u00d6zel Etiket i\u015fi genellikle FBA ile ili\u015fkilendirilir, \u00e7\u00fcnk\u00fc bu hizmet, \u00fcr\u00fcnlerini pazarlama ve da\u011f\u0131t\u0131m\u0131na odaklanmak isteyenler i\u00e7in m\u00fckemmeldir. FBA, yaln\u0131zca Buy Box’\u00fcn g\u00f6nderimini, m\u00fc\u015fteri hizmetlerini ve kazanc\u0131n\u0131 kolayla\u015ft\u0131rmakla kalmaz. Bir FBA sat\u0131c\u0131s\u0131, Prime banner’\u0131 ile Amazon’daki en al\u0131m g\u00fcc\u00fcne sahip hedef kitleye \u2013 Prime m\u00fc\u015fterilerine \u2013 dikkat \u00e7ekme ve eri\u015fim sa\u011flama avantaj\u0131na sahiptir. Almanya’da yaln\u0131zca 34,4 milyon potansiyel m\u00fc\u015fteri, ayr\u0131ca son derece h\u0131zl\u0131 sat\u0131n alma kararlar\u0131 verme e\u011filimindedir.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Amazon\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tAmazon FBA nas\u0131l \u00e7al\u0131\u015f\u0131r? Pop\u00fcler yerine getirme hizmeti hakk\u0131nda bilmeniz gereken her \u015fey bir bak\u0131\u015fta!<\/a>\n\t\t\t<\/div>\n\t\t\t
\u00c7o\u011fu sat\u0131c\u0131 i\u00e7in tan\u0131d\u0131k bir terim olmal\u0131: Amazon’un Lojistik Hizmeti, ya da Almanca “Versand durch Amazon”. Bunun arkas\u0131nda, e-ticaret devi taraf\u0131ndan sat\u0131c\u0131lara sunulan bir dizi hizmet bulunmaktad\u0131r…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Fulfillment\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tAmazon taraf\u0131ndan Yerine Getirilir \u2013 Amazon FBA kimler i\u00e7in uygundur?<\/a>\n\t\t\t<\/div>\n\t\t\t
Amazon, \u00e7evrimi\u00e7i ticarette ka\u00e7\u0131n\u0131lmaz bir yerdir. Bu nedenle, her y\u0131l binlerce yeni sat\u0131c\u0131 profili olu\u015fturulmas\u0131 da bir s\u00fcrpriz de\u011fildir. Ancak e-ticaret i\u015fine ba\u015flamak ve k\u00e2rl\u0131 bir Amazon \u015firketi kurmak kolay de\u011fildir. Bu s\u00fcre\u00e7te \u00f6zellikle lojistik b\u00fcy\u00fck …<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

\u00d6zel Etiket ve Amazon Buy Box \u2013 Kazan\u00e7 Garantili mi?<\/h2>

Ne yaz\u0131k ki, bu o kadar da kolay de\u011fil. \u00d6zel Etiket sat\u0131c\u0131lar\u0131 olarak, Amazon pazar\u0131ndaki di\u011ferleri gibi kurallara uyman\u0131z gerekir, b\u00f6ylece Buy Box’\u00fc kazanabilirsiniz. Yeni bir sat\u0131c\u0131 olarak, Buy Box’e eri\u015fim sa\u011flamak i\u00e7in 90 g\u00fcnl\u00fck bir sat\u0131\u015f ge\u00e7mi\u015fine ihtiyac\u0131n\u0131z vard\u0131r. Bu s\u00fcre zarf\u0131nda teklifiniz, yaln\u0131zca s\u0131n\u0131rl\u0131 g\u00f6r\u00fcn\u00fcrl\u00fck alan\u0131 olan “Amazon’daki Di\u011fer Sat\u0131c\u0131lar” b\u00f6l\u00fcm\u00fcnde kal\u0131r.<\/p>

Bu 90 g\u00fcn\u00fcn ard\u0131ndan ne olur? E\u011fer kusursuz bir sat\u0131\u015f ge\u00e7mi\u015fine, birinci s\u0131n\u0131f hizmete ve g\u00f6nderime sahip olabiliyorsan\u0131z, Buy Box’e eri\u015fim sa\u011flars\u0131n\u0131z ve bunu koruyabilirsiniz. Peki “kusursuz” ne anlama geliyor? \u0130yi haber: Ayn\u0131 \u00fcr\u00fcn sayfas\u0131nda di\u011fer rakiplerinizle rekabet etmek zorunda de\u011filsiniz. Yine de, k\u00f6t\u00fc performans durumunda yapt\u0131r\u0131mlara tabi olabilirsiniz.<\/p>\t\t

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\n\t\t\t\tAmazon hakk\u0131nda t\u00fcm \u00f6nemli bilgiler Buy Box: sat\u0131c\u0131 performans\u0131, nitelik ve daha fazlas\u0131<\/a>\n\t\t\t<\/div>\n\t\t\t
Amazon’daki sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak istiyorsan\u0131z, Buy Box kazanc\u0131na odaklanmal\u0131s\u0131n\u0131z. K\u00fc\u00e7\u00fck sar\u0131 buton, \u00e7evrimi\u00e7i sat\u0131c\u0131lar i\u00e7in kritik bir rol oynar, \u00e7\u00fcnk\u00fc burada t\u00fcm pazar sat\u0131\u015flar\u0131n\u0131n %90’\u0131 ger\u00e7ekle\u015fir. Bu makalede, Amazon Buy Box hakk\u0131nda bil…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Die\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tAmazon’da BuyBox’u kazanmak i\u00e7in en \u00f6nemli 14 kriter ve metriklerinizi nas\u0131l kontrol alt\u0131nda tutaca\u011f\u0131n\u0131z<\/a>\n\t\t\t<\/div>\n\t\t\t
Asl\u0131nda baz\u0131 tekliflerin Amazon’da g\u00f6r\u00fcn\u00fcrken di\u011ferlerinin Amazon BuyBox‘ta g\u00f6r\u00fcnmemesinin sebebi nedir? K\u00fc\u00e7\u00fck sar\u0131 butonu kazanman\u0131n kriterleri, \u00e7evrimi\u00e7i devin en iyi saklanan s\u0131rr\u0131d\u0131r ve BuyBox i\u00e7in nitelik kazanmak hi\u00e7 de kolay de\u011fildir. Ama…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Sonu\u00e7<\/h2>

\u00d6zel Etiket sat\u0131\u015f\u0131 ne bir sihirli \u00e7\u00f6z\u00fcm ne de eski bir y\u00f6ntemdir ve kesinlikle kendi kendine y\u00fcr\u00fcyen bir i\u015f de\u011fildir. Bunun yerine, ba\u015far\u0131l\u0131 olmak i\u00e7in belirli bir bilgiye sahip olman\u0131z ve ciddi \u015fekilde \u00e7al\u0131\u015fman\u0131z gerekir. Bu nedenle, birka\u00e7 kendini “ko\u00e7” olarak tan\u0131tan YouTube e\u011fitmeni size ilk milyonunuzu vaat etti\u011fi i\u00e7in g\u00f6zlerinizi kapat\u0131p kendi felaketinize ko\u015fmay\u0131n.<\/p>

G\u00fcn\u00fcm\u00fczde sat\u0131c\u0131lar, birka\u00e7 y\u0131l \u00f6ncesine g\u00f6re daha fazla bilgiye ve f\u0131rsata sahip. Do\u011fru bir \u015fekilde yapmak isteyenler, marka olu\u015fturma s\u00fcrecine odaklanmak zorundad\u0131r ve ard\u0131ndan rakiplerin sunmad\u0131\u011f\u0131 katma de\u011feri sa\u011flamal\u0131d\u0131r. Sonu\u00e7ta, \u00d6zel Etiketlemenin amac\u0131, rakiplerden ayr\u0131\u015fmakt\u0131r.<\/p>

Amazon, \u00d6zel Etiket ile ba\u015far\u0131l\u0131 bir \u015fekilde sat\u0131\u015f yapabilmek i\u00e7in bir\u00e7ok teknik imkan, hizmet, sad\u0131k m\u00fc\u015fteri kitlesi ve son olarak uluslararas\u0131 pazara eri\u015fim sunmaktad\u0131r. \u0130yi bilgilendirilmi\u015f ve haz\u0131rl\u0131kl\u0131 olan herkes kendi ba\u015far\u0131 hikayesini yazabilir.<\/p>

SSS<\/h2>
Amazon sat\u0131c\u0131s\u0131 olarak ticari \u00fcr\u00fcn m\u00fc yoksa \u00d6zel Etiket mi satmal\u0131s\u0131n\u0131z?<\/strong><\/strong>

\u00d6zel Etiket ile ticari \u00fcr\u00fcnler aras\u0131nda se\u00e7im yapmak, Amazon sat\u0131c\u0131s\u0131 olarak \u00e7e\u015fitli fakt\u00f6rlere ba\u011fl\u0131d\u0131r. \u00d6zel Etiket, daha y\u00fcksek kar marjlar\u0131 ve marka olu\u015fturma imkan\u0131 sunar, ancak \u00fcr\u00fcn geli\u015ftirme ve pazarlama i\u00e7in yat\u0131r\u0131m gerektirir. Ticari \u00fcr\u00fcnler ise daha az risklidir ve daha az yat\u0131r\u0131m gerektirir, ancak daha yo\u011fun bir rekabete maruz kalabilir.<\/p> <\/div>

\u00d6zel Etiket sat\u0131\u015f\u0131nda mutlaka dikkate al\u0131nmas\u0131 gereken b\u00fcy\u00fck dezavantajlar nelerdir?<\/strong><\/strong>

Yukar\u0131da bahsedilen pazarlama ve \u00fcr\u00fcn geli\u015ftirme maliyetlerinin yan\u0131 s\u0131ra, \u00d6zel Etiket ayn\u0131 zamanda belirsiz pazar kabul\u00fc riski, \u00f6nemli bir rekabet ve k\u00e2rl\u0131l\u0131\u011fa ula\u015fmak i\u00e7in daha uzun bir ba\u015flang\u0131\u00e7 s\u00fcresi ile ili\u015fkilidir. Marka olu\u015fturma, pazarlama ve m\u00fc\u015fteri hizmetlerinde s\u00fcrekli \u00e7aba gerektirir. \u00dcr\u00fcn\u00fcn beklenen ba\u015far\u0131y\u0131 elde etmemesi veya di\u011fer rakipler taraf\u0131ndan geride b\u0131rak\u0131lmas\u0131 riski bulunmaktad\u0131r.<\/p> <\/div>

\u00d6zel Etiket sat\u0131c\u0131s\u0131 olarak hangi avantajlara sahip olursunuz?<\/strong><\/strong>

En b\u00fcy\u00fck avantaj, kendi markan\u0131z\u0131 olu\u015fturma ve kurma imkan\u0131d\u0131r. Kendi markan\u0131z alt\u0131nda \u00fcr\u00fcnler geli\u015ftirip satmak, rakiplerden farkl\u0131la\u015fan benzersiz \u00fcr\u00fcnler sunman\u0131z\u0131 sa\u011flar. Bu da m\u00fc\u015fterilerinizle uzun vadeli ili\u015fkiler kurman\u0131za olanak tan\u0131r. Ayr\u0131ca, \u00d6zel Etiket, fiyatland\u0131rma, \u00fcr\u00fcn kalitesi ve marka imaj\u0131 \u00fczerinde daha fazla kontrol sa\u011flar.<\/p> <\/div><\/div>

G\u00f6r\u00fcnt\u00fc Kredileri, resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9 ontsunan \u2013 stock.adobe.com \/ \u00a9 bloomicon \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Bir\u00e7ok sat\u0131c\u0131 i\u00e7in Amazon’da \u00d6zel Etiketler, kendi \u00fcr\u00fcnlerini \u00e7ok umut verici bir platformda sunma imkan\u0131 sa\u011flar. Ancak bir kar\u0131\u015f\u0131m da m\u00fcmk\u00fcnd\u00fcr: Amazon sat\u0131c\u0131lar\u0131 giderek daha fazla, hem ticari \u00fcr\u00fcnler hem de kendi \u00d6zel Etiket \u00fcr\u00fcnlerini satmay\u0131 tercih ediyor. E\u011fer Amazon’da \u00d6zel Etiket \u00fcr\u00fcnleri sat\u0131\u015f\u0131yla kendi i\u015finizi kurmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, bu makalede size bu i\u015f modeli hakk\u0131nda<\/p>\n","protected":false},"author":8,"featured_media":1944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[588],"tags":[],"class_list":["post-113358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazonda-satis-yapmak"],"yoast_head":"\nAmazon'da \u00d6zel Etiket: Avantajlar ve Dezavantajlar Genel Bak\u0131\u015f<\/title>\n<meta name=\"description\" content=\"Amazon'da \u00d6zel Etiket \u00dcr\u00fcnleri Satmak: Bu Zorluklar\u0131 Sat\u0131c\u0131lar A\u015fmak Zorundad\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/tr\/blog\/private-label-on-amazon-advantages-disadvantages-and-how-to-successfully-trade-with-your-own-brand\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon'da \u00d6zel Etiket: Avantajlar ve Dezavantajlar Genel Bak\u0131\u015f\" \/>\n<meta property=\"og:description\" content=\"Amazon'da \u00d6zel Etiket \u00dcr\u00fcnleri Satmak: Bu Zorluklar\u0131 Sat\u0131c\u0131lar A\u015fmak Zorundad\u0131r.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/tr\/blog\/private-label-on-amazon-advantages-disadvantages-and-how-to-successfully-trade-with-your-own-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta 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With over 15 years of experience in eCommerce, she conveys precise information in a targeted and understandable manner. Whether blog articles, product descriptions, or customer emails \u2013 her texts captivate and convince through clear structures and relevant added value. Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.","sameAs":["https:\/\/www.linkedin.com\/in\/kateryna-kogan\/"],"url":"https:\/\/www.sellerlogic.com\/tr\/blog\/author\/kateryna-kogan\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/private-label-on-amazon-advantages-disadvantages-and-how-to-successfully-trade-with-your-own-brand\/#faq-question-1723104302853","position":1,"url":"https:\/\/www.sellerlogic.com\/tr\/blog\/private-label-on-amazon-advantages-disadvantages-and-how-to-successfully-trade-with-your-own-brand\/#faq-question-1723104302853","name":"Amazon sat\u0131c\u0131s\u0131 olarak ticari \u00fcr\u00fcn m\u00fc yoksa \u00d6zel Etiket mi satmal\u0131s\u0131n\u0131z?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\u00d6zel Etiket ile ticari \u00fcr\u00fcnler aras\u0131nda se\u00e7im yapmak, Amazon sat\u0131c\u0131s\u0131 olarak \u00e7e\u015fitli fakt\u00f6rlere ba\u011fl\u0131d\u0131r. \u00d6zel Etiket, daha y\u00fcksek kar marjlar\u0131 ve marka olu\u015fturma imkan\u0131 sunar, ancak \u00fcr\u00fcn geli\u015ftirme ve pazarlama i\u00e7in yat\u0131r\u0131m gerektirir. Ticari \u00fcr\u00fcnler ise daha az risklidir ve daha az yat\u0131r\u0131m gerektirir, ancak daha yo\u011fun bir rekabete maruz kalabilir.","inLanguage":"tr-TR"},"inLanguage":"tr-TR"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/private-label-on-amazon-advantages-disadvantages-and-how-to-successfully-trade-with-your-own-brand\/#faq-question-1723104309808","position":2,"url":"https:\/\/www.sellerlogic.com\/tr\/blog\/private-label-on-amazon-advantages-disadvantages-and-how-to-successfully-trade-with-your-own-brand\/#faq-question-1723104309808","name":"\u00d6zel Etiket sat\u0131\u015f\u0131nda mutlaka dikkate al\u0131nmas\u0131 gereken b\u00fcy\u00fck dezavantajlar nelerdir?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yukar\u0131da bahsedilen pazarlama ve \u00fcr\u00fcn geli\u015ftirme maliyetlerinin yan\u0131 s\u0131ra, \u00d6zel Etiket ayn\u0131 zamanda belirsiz pazar kabul\u00fc riski, \u00f6nemli bir rekabet ve k\u00e2rl\u0131l\u0131\u011fa ula\u015fmak i\u00e7in daha uzun bir ba\u015flang\u0131\u00e7 s\u00fcresi ile ili\u015fkilidir. Marka olu\u015fturma, pazarlama ve m\u00fc\u015fteri hizmetlerinde s\u00fcrekli \u00e7aba gerektirir. \u00dcr\u00fcn\u00fcn beklenen ba\u015far\u0131y\u0131 elde etmemesi veya di\u011fer rakipler taraf\u0131ndan geride b\u0131rak\u0131lmas\u0131 riski bulunmaktad\u0131r.","inLanguage":"tr-TR"},"inLanguage":"tr-TR"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/private-label-on-amazon-advantages-disadvantages-and-how-to-successfully-trade-with-your-own-brand\/#faq-question-1723104321239","position":3,"url":"https:\/\/www.sellerlogic.com\/tr\/blog\/private-label-on-amazon-advantages-disadvantages-and-how-to-successfully-trade-with-your-own-brand\/#faq-question-1723104321239","name":"\u00d6zel Etiket sat\u0131c\u0131s\u0131 olarak hangi avantajlara sahip olursunuz?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"En b\u00fcy\u00fck avantaj, kendi markan\u0131z\u0131 olu\u015fturma ve kurma imkan\u0131d\u0131r. Kendi markan\u0131z alt\u0131nda \u00fcr\u00fcnler geli\u015ftirip satmak, rakiplerden farkl\u0131la\u015fan benzersiz \u00fcr\u00fcnler sunman\u0131z\u0131 sa\u011flar. Bu da m\u00fc\u015fterilerinizle uzun vadeli ili\u015fkiler kurman\u0131za olanak tan\u0131r. Ayr\u0131ca, \u00d6zel Etiket, fiyatland\u0131rma, \u00fcr\u00fcn kalitesi ve marka imaj\u0131 \u00fczerinde daha fazla kontrol sa\u011flar.","inLanguage":"tr-TR"},"inLanguage":"tr-TR"}]},"og_video":"https:\/\/www.youtube.com\/embed\/xVqDFmdJsIs","og_video_type":"text\/html","og_video_duration":"1118","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2020-09-15T10:08:00+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/posts\/113358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/comments?post=113358"}],"version-history":[{"count":1,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/posts\/113358\/revisions"}],"predecessor-version":[{"id":271170,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/posts\/113358\/revisions\/271170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/media\/1944"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/media?parent=113358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/categories?post=113358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/tags?post=113358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}