{"id":113367,"date":"2020-04-16T03:17:00","date_gmt":"2020-04-16T03:17:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/her-sey-sadece-calinmis-mi-eo-eo-amazon-un-fikri-mulkiyetin-korunmasina-yonelik-politikalari\/"},"modified":"2020-04-16T03:17:00","modified_gmt":"2020-04-16T03:17:00","slug":"her-sey-sadece-calinmis-mi-eo-eo-amazon-un-fikri-mulkiyetin-korunmasina-yonelik-politikalari","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/her-sey-sadece-calinmis-mi-eo-eo-amazon-un-fikri-mulkiyetin-korunmasina-yonelik-politikalari\/","title":{"rendered":"&#8220;Her \u015fey sadece \u00e7al\u0131nm\u0131\u015f m\u0131, eo, eo&#8221;? Amazon&#8217;un fikri m\u00fclkiyetin korunmas\u0131na y\u00f6nelik politikalar\u0131"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-704574-identifier\">Kendisi de <em>Die Prinzen<\/em> \u015fark\u0131s\u0131n\u0131 nas\u0131l s\u00f6yledi? \u201eBu sadece \u00e7al\u0131nm\u0131\u015f ve \u00e7al\u0131nm\u0131\u015f, sadece \u00e7ekilmi\u015f ve ya\u011fmalanm\u0131\u015f. \/ \u00d6z\u00fcr dilerim, bunu kendime m\u00fcsaade ettim.\u201d Sanat ve k\u00fclt\u00fcrde belki de intertekst\u00fcel bir referans olarak ge\u00e7erli olabilecek \u015feyler, ancak giri\u015fimciler ve sat\u0131c\u0131lar i\u00e7in geni\u015f kapsaml\u0131 sonu\u00e7lar do\u011furabilir: Taklitler, sahte \u00fcr\u00fcnler, izinsiz marka kullan\u0131m\u0131 ve benzeri \u015feyler k\u00fc\u00e7\u00fck bir su\u00e7 de\u011fildir. Kendi \u00e7evrimi\u00e7i ma\u011fazan\u0131zda, ihtiyati tedbir bildirimleri posta kutusuna d\u00fc\u015fer. Ancak Amazon&#8217;un da fikri m\u00fclkiyetin k\u00f6t\u00fcye kullan\u0131lmas\u0131n\u0131 \u00f6nlemek i\u00e7in politikalar\u0131 vard\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-484515-identifier\">En k\u00f6t\u00fc senaryoda, sat\u0131c\u0131lara sat\u0131c\u0131 hesaplar\u0131n\u0131n tamamen engellenmesi veya devre d\u0131\u015f\u0131 b\u0131rak\u0131lmas\u0131 ya da sat\u0131\u015f yetkisinin iptali gibi ekonomik sonu\u00e7lar\u0131 olan durumlar tehdit edebilir. Genel sat\u0131c\u0131 performans\u0131 o zaman \u00f6nemsiz hale gelir, bu ne kadar iyi olursa olsun ve iptal oran\u0131 veya gecikmeli teslimat say\u0131s\u0131 ne kadar d\u00fc\u015f\u00fck olursa olsun. Bu nedenle, sat\u0131c\u0131lar\u0131n fikri m\u00fclkiyet haklar\u0131n\u0131 ihlal etmemeye \u00f6zen g\u00f6stermeleri gerekir. \u00d6zellikle Almanya ve Avrupa Birli\u011fi, kar\u015f\u0131la\u015ft\u0131rmal\u0131 olarak kat\u0131 koruma haklar\u0131na sahiptir \u2013 her sat\u0131c\u0131n\u0131n bu haklara kesinlikle uymas\u0131 gerekir, aksi takdirde geni\u015f kapsaml\u0131 hukuki sonu\u00e7larla kar\u015f\u0131la\u015fma riski ta\u015f\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-684084-identifier\">Bu yaz\u0131, ulusal veya uluslararas\u0131 yasalarla de\u011fil, \u00f6zellikle <a href=\"\/tr\/blog\/amazon-richtlinien\/\">Amazon&#8217;un fikri m\u00fclkiyet, marka haklar\u0131 ve \u00fcr\u00fcn sahtecili\u011fi<\/a> ile ilgili politikalar\u0131yla ilgilenmektedir.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-225107-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block\">Hukuki dan\u0131\u015fmanl\u0131k her zaman yaln\u0131zca bir <strong>uzman avukat<\/strong> taraf\u0131ndan yap\u0131labilir! \u015e\u00fcphe durumunda mutlaka b\u00f6yle birine ba\u015fvurun.<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-248329-identifier\" id=\"tab-con-6\">Warum ist es Amazon wichtig, geistiges Eigentum zu sch\u00fctzen?<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-340576-identifier\"><img decoding=\"async\" width=\"844\" height=\"357\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht.jpeg\" alt=\"Amazon fikri m\u00fclkiyet politikalar\u0131nda telif hakk\u0131 d\u0131\u015f\u0131nda ba\u015fka neleri ele al\u0131yor?\" class=\"wp-image-1697\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht-407x172.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht-768x325.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-98604-identifier\">Amazon kendisi iki i\u015flevde yer al\u0131r: Birincisi, (kendi) \u00fcr\u00fcnlerin sat\u0131c\u0131s\u0131 olarak, ikincisi ise \u00fc\u00e7\u00fcnc\u00fc \u015fah\u0131slara \u00fcr\u00fcn ticareti yapma imkan\u0131 sunan bir platform olarak. Sat\u0131c\u0131 olarak Amazon&#8217;un elbette ilgili ulusal telif hakk\u0131 yasalar\u0131na uymas\u0131 gerekir. Ancak bir sat\u0131c\u0131 telif hakk\u0131 ihlali yapt\u0131\u011f\u0131nda, \u00e7evrimi\u00e7i devin platform olarak umursamamas\u0131 m\u00fcmk\u00fcn m\u00fc?<\/p><p class=\"theme-wp-block gb-responsive-386285-identifier\">Asl\u0131nda, <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/201361070?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon&#8217;un fikri m\u00fclkiyet politikalar\u0131na<\/a> uyumun ne \u00f6l\u00e7\u00fcde kendi inisiyatifiyle kontrol edildi\u011fi ve uyguland\u0131\u011f\u0131 belirsizdir. \u00d6zellikle Avrupa&#8217;daki sat\u0131c\u0131lar, marka \u00fcr\u00fcnlerinin sahtecilikleri veya di\u011fer telif hakk\u0131 ihlalleri konusunda yeterince s\u0131k \u00f6nlem al\u0131nmad\u0131\u011f\u0131 izlenimine s\u0131k\u00e7a kap\u0131lmaktad\u0131rlar, \u00f6rne\u011fin Asya b\u00f6lgesinden gelen \u015f\u00fcpheli tekliflerde.<\/p><p class=\"theme-wp-block gb-responsive-447430-identifier\">Ancak ger\u00e7ek \u015fu ki, Amazon&#8217;un da pazar yerlerinde telif hakk\u0131n\u0131n korunmas\u0131n\u0131 sa\u011flamak ve \u00fcr\u00fcnlerin ger\u00e7ekli\u011fini garanti etmek konusunda me\u015fru bir \u00e7\u0131kar\u0131 vard\u0131r. \u00c7\u00fcnk\u00fc \u015firketin hedefi her zaman m\u00fckemmel bir m\u00fc\u015fteri deneyimi sunmakt\u0131r \u2013 m\u00fc\u015fteri orijinal \u00fcr\u00fcn yerine sahte bir \u00fcr\u00fcn al\u0131rsa, bu hayal k\u0131r\u0131kl\u0131\u011f\u0131na ve memnuniyetsizli\u011fe yol a\u00e7ar, bu da iadeleri ve \u00f6deme geri taleplerini art\u0131r\u0131r. Ayr\u0131ca, b\u00f6yle bir m\u00fc\u015fteri bir sonraki sefer belki de rakipten sipari\u015f verecektir, bu da e-ticaret devinin gelir kayb\u0131na neden olur, en az\u0131ndan sat\u0131\u015f \u00fccretleri \u015feklinde. Bu, <a href=\"\/tr\/blog\/private-label-oder-handelsware\/\" target=\"_blank\" rel=\"noreferrer noopener\">ticari \u00fcr\u00fcnler veya \u00f6zel markalar<\/a> ile ilgili olup olmad\u0131\u011f\u0131na bak\u0131lmaks\u0131z\u0131n ge\u00e7erlidir.<\/p><p class=\"theme-wp-block gb-responsive-631120-identifier\">Bir di\u011fer etki, ger\u00e7ek hak sahiplerinin de marka haklar\u0131n\u0131n ihlalini \u00f6nlemek i\u00e7in \u00e7aba g\u00f6stermesidir. Marka sahipleri, telif haklar\u0131n\u0131n ihlalini do\u011frudan bildirmekle kalmaz, ayn\u0131 zamanda Amazon ile ileti\u015fime ge\u00e7erek fikri m\u00fclkiyetin korunmas\u0131na y\u00f6nelik politikalar\u0131n uygulanmas\u0131n\u0131 ve sahte \u00fcr\u00fcnler gibi k\u00f6t\u00fcye kullan\u0131lan tekliflerin kald\u0131r\u0131lmas\u0131n\u0131 talep ederler.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-399263-identifier\" id=\"tab-con-7\">Was ist geistiges Eigentum bei Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-528381-identifier\">Temelde, \u00e7evrimi\u00e7i dev ve ilgili sat\u0131c\u0131lar, \u00fcr\u00fcnlerin sat\u0131\u015fa sunuldu\u011fu her \u00fclkenin veya ekonomik b\u00f6lgenin ge\u00e7erli yasalar\u0131na tabidir. Almanya pazar\u0131nda sat\u0131\u015f yapan bir sat\u0131c\u0131, dolay\u0131s\u0131yla Alman hukukunu bilmek ve buna uymak zorundad\u0131r. Avrupa Birli\u011fi veya Avrupa Ekonomik Alan\u0131 (EEA) \u00fcyesi olan \u00fclkelerde, bu \u00fclkelere \u0130zlanda, Norve\u00e7 ve Lihten\u015ftayn da dahildir, Avrupa yasalar\u0131 da \u00f6nemli bir rol oynamaktad\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-907058-identifier\">Buna g\u00f6re Amazon&#8217;un fikri m\u00fclkiyetin korunmas\u0131na y\u00f6nelik politikalar\u0131 da \u015fekillenir. Her zaman ge\u00e7erli telif hakk\u0131 ve patent hukuku gibi ilgili yasal d\u00fczenlemeler belirleyicidir. Amazon, politikalar\u0131n\u0131 \u00e7e\u015fitli b\u00f6l\u00fcmlere ay\u0131rmaktad\u0131r:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-809499-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-853094-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">telif hakk\u0131,<\/li><li class=\"theme-wp-block gb-responsive-375698-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">marka,<\/li><li class=\"theme-wp-block gb-responsive-101426-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">patent,<\/li><li class=\"theme-wp-block gb-responsive-33611-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">faydal\u0131 model,<\/li><li class=\"theme-wp-block gb-responsive-185533-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">paralel ithalat ve<\/li><li class=\"theme-wp-block gb-responsive-600226-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">tasar\u0131m<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-777705-identifier\">A\u015fa\u011f\u0131da, bu alanlar\u0131 ayr\u0131nt\u0131l\u0131 olarak inceleyece\u011fiz ve Amazon&#8217;un fikri m\u00fclkiyetle ilgili politikalar\u0131n\u0131n bir sat\u0131c\u0131 olarak sizin i\u00e7in ne gibi etkileri oldu\u011funu ve bu politikalara ayk\u0131r\u0131 bir ihlalle su\u00e7land\u0131\u011f\u0131n\u0131zda ne yapabilece\u011finizi a\u00e7\u0131klayaca\u011f\u0131z.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-209194-identifier\" id=\"tab-con-8\">Amazon&#8217;daki telif hakk\u0131<\/h3><div class=\"wp-block-image is-style-default gb-responsive-744012-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-geistiges-eigentum-verkaufen.jpg\" alt=\"Amazon'da 'fikri m\u00fclkiyet' ne anlama geliyor? Bunu satmak m\u00fcmk\u00fcn de\u011fil.\" class=\"wp-image-1719\" style=\"width:500px;height:333px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-geistiges-eigentum-verkaufen-407x271.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-geistiges-eigentum-verkaufen.jpg 500w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-584341-identifier\">Telif hakk\u0131n\u0131n belirleyici \u00f6zelli\u011fi, bunun i\u00e7in hak sahibinin herhangi bir resmi kayd\u0131 veya benzeri bir eylemde bulunmas\u0131na gerek olmamas\u0131d\u0131r \u2013 \u00f6rne\u011fin patent hukukunda oldu\u011fu gibi. Genellikle, bir eserin, \u00f6rne\u011fin bir resim veya roman\u0131n yarat\u0131c\u0131s\u0131, bu esere ait telif haklar\u0131n\u0131 elinde bulundurur; bu ki\u015fi, ard\u0131ndan tek ba\u015f\u0131na ekonomik haklara sahip olur.<\/p><p class=\"theme-wp-block gb-responsive-243349-identifier\">Telif hakk\u0131, edebiyat, bilim ve sanat eserlerine at\u0131fta bulunur (\u00a7 2 UrhG), ancak baz\u0131 AB \u00fclkelerinde ticari modeller ve tasar\u0131mlar \u00fczerinde de ge\u00e7erlidir (\u00f6rne\u011fin Almanya&#8217;da). Bu nedenle, yetkisiz kopyalar satmak, korunan orijinal eserleri izin almadan kullanmak veya bu t\u00fcr \u00fcr\u00fcnleri EEA&#8217;ya ithal etmek yasakt\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-894893-identifier\">Bu nedenle, <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/201361070?language=de_DE\">Amazon&#8217;un fikri m\u00fclkiyetin korunmas\u0131na y\u00f6nelik politikas\u0131<\/a> <strong>\u00fcr\u00fcn g\u00f6rselleri<\/strong> i\u00e7in de ge\u00e7erlidir; bu g\u00f6rseller de telif hakk\u0131yla korunabilir. Sat\u0131c\u0131lar bir marka \u00fcr\u00fcn\u00fcn\u00fc satma yetkisine sahip olsalar bile, bu, \u00fcr\u00fcn detay sayfas\u0131nda di\u011fer sat\u0131c\u0131lar\u0131n \u00fcr\u00fcn foto\u011fraflar\u0131n\u0131 kullanabilecekleri anlam\u0131na gelmez. Ancak, sat\u0131c\u0131 taraf\u0131ndan kendileri \u00e7ekilen foto\u011fraflar kullan\u0131labilir, \u00e7\u00fcnk\u00fc bu durumda telif hakk\u0131 sahibi olarak gerekli haklara sahiptirler.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-773022-identifier\" id=\"tab-con-9\">Woher wei\u00df ich, ob ich ein Produkt laut Urheberrecht verkaufen darf?<\/h4><p class=\"theme-wp-block gb-responsive-314912-identifier\">Sat\u0131c\u0131lar\u0131n korunan bir \u00fcr\u00fcn\u00fc \u2013 \u00f6rne\u011fin bir kitab\u0131 \u2013 satmalar\u0131na neden olan \u00e7e\u015fitli senaryolar vard\u0131r. Amazon, bunlar\u0131 da fikri m\u00fclkiyet politikalar\u0131nda ele almaktad\u0131r:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-125539-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-253948-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sat\u0131c\u0131, eserin yarat\u0131c\u0131s\u0131d\u0131r.<\/strong> Kendi eserini elbette herkes istedi\u011fi gibi satabilir.<\/li><li class=\"theme-wp-block gb-responsive-856822-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Telif hakk\u0131 sahibi veya hak sahibi sat\u0131\u015fa izin vermi\u015ftir.<\/strong> Ancak sat\u0131c\u0131lar, \u015f\u00fcphe durumunda bunu kan\u0131tlayabileceklerinden emin olmal\u0131d\u0131rlar.<\/li><li class=\"theme-wp-block gb-responsive-773216-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sat\u0131\u015f, t\u00fckenme ilkesine g\u00f6re izinlidir.<\/strong> Buna g\u00f6re, &#8220;orijinal, yasal olarak edinilmi\u015f fiziksel bir \u00fcr\u00fcn\u00fcn yeniden sat\u0131\u015f\u0131 [&#8230;] telif hakk\u0131 sahibinin izni olmaks\u0131z\u0131n [izin verilir]&#8221;.<\/li><\/ol><\/div><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-535607-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-984673-identifier\"><strong>Dikkat!<\/strong> T\u00fckenme ilkesi, Avrupa&#8217;da yaln\u0131zca daha \u00f6nce <strong>yasal olarak EEA&#8217;ya ithal edilmi\u015f veya orada sat\u0131lm\u0131\u015f<\/strong> \u00fcr\u00fcnleri kapsar; yani hak sahibi taraf\u0131ndan veya onun izniyle yetkilendirilmi\u015f bir ki\u015fi taraf\u0131ndan. Bu nedenle, sat\u0131c\u0131lar\u0131n kesinlikle <a href=\"\/tr\/blog\/experteninterview-online-handel-sourcing-krise\/\" target=\"_blank\" rel=\"noreferrer noopener\">tedarik kaynaklar\u0131n\u0131n g\u00fcvenilirli\u011fine dikkat etmeleri<\/a> gerekir, paralel ithalatlar\u0131 \u00f6nlemek i\u00e7in!<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-167546-identifier\" id=\"tab-con-10\">Amazon&#8217;daki Marka Hukuku<\/h3><div class=\"wp-block-image gb-responsive-369409-identifier\"><figure class=\"theme-wp-block alignright size-large\"><img decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-richtlinie-geistiges-eigentum.jpeg\" alt='Amazon Politik \"Fikri M\u00fclkiyet\" ayn\u0131 zamanda marka hukukunu da ele al\u0131yor.' class=\"wp-image-1724\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-richtlinie-geistiges-eigentum-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-richtlinie-geistiges-eigentum.jpeg 500w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-797300-identifier\">Amazon, fikri m\u00fclkiyetin korunmas\u0131na ili\u015fkin politikalar\u0131nda marka hakk\u0131 ihlali ve genel olarak markalar konusunu da ayr\u0131nt\u0131l\u0131 bir \u015fekilde ele almaktad\u0131r. Bunlar genellikle korunmaktad\u0131r ve ba\u015fkalar\u0131 taraf\u0131ndan sadece kullan\u0131lmamal\u0131d\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-580713-identifier\">Fikri m\u00fclkiyet hukukundan farkl\u0131 olarak, markalar\u0131n genellikle yetkisiz kullan\u0131ma kar\u015f\u0131 korunmak i\u00e7in kaydedilmesi gerekmektedir. Almanya&#8217;da yetkili kurum\u00a0<a href=\"https:\/\/www.dpma.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DPMA<\/a>, Avrupa d\u00fczeyinde ise\u00a0<a href=\"https:\/\/euipo.europa.eu\/ohimportal\/de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">EUIPO<\/a>&#8216;dur.<\/p><p class=\"theme-wp-block gb-responsive-333207-identifier\">Bilmek \u00f6nemlidir:\u00a0<strong>Marka korumas\u0131 her zaman b\u00f6lgeseldir.<\/strong>\u00a0Markas\u0131n\u0131 DPMA&#8217;da kaydettiren biri, \u00c7in&#8217;de yetkisiz kullan\u0131ma kar\u015f\u0131 da harekete ge\u00e7ebilece\u011fini bekleyemez. Koruma, markan\u0131n izinsiz kullan\u0131m\u0131na y\u00f6neliktir, \u00f6zellikle de bu durum m\u00fc\u015fterilerin yan\u0131lt\u0131lmas\u0131na neden oluyorsa, \u00f6rne\u011fin kimin \u00fcr\u00fcn sundu\u011fu veya kimin bunlarla ba\u011flant\u0131l\u0131 oldu\u011fu konusunda.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-962357-identifier\" id=\"tab-con-11\">Markalar belirli ko\u015fullar alt\u0131nda al\u0131n\u0131p sat\u0131labilir.<\/h4><p class=\"theme-wp-block gb-responsive-678166-identifier\">Ayn\u0131 zamanda kay\u0131tl\u0131, korunan marka \u00fcr\u00fcnleri de \u00fc\u00e7\u00fcnc\u00fc \u015fah\u0131slar taraf\u0131ndan al\u0131n\u0131p sat\u0131labilir \u2013 e\u011fer belirli gereklilikler sa\u011flan\u0131yorsa. \u00d6te yandan, bir marka sahibi markas\u0131n\u0131n kullan\u0131m\u0131n\u0131 yasaklayabilir. Amazon&#8217;un fikri m\u00fclkiyetin korunmas\u0131na ili\u015fkin politikalar\u0131 bu konuda \u00e7e\u015fitli durumlar\u0131 tan\u0131maktad\u0131r:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-853370-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-669340-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Mal, marka sahibinin markas\u0131n\u0131 kaydettirdi\u011fi \u00fcr\u00fcnle\u00a0<strong>ayn\u0131d\u0131r<\/strong>.<\/li><li class=\"theme-wp-block gb-responsive-200243-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Mal, marka sahibinin markas\u0131n\u0131 kaydettirdi\u011fi \u00fcr\u00fcnle\u00a0<strong>b\u00fcy\u00fck benzerlik<\/strong>\u00a0g\u00f6sterir.<\/li><li class=\"theme-wp-block gb-responsive-270403-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ayn\u0131 veya benzer bir markan\u0131n kullan\u0131m\u0131\u00a0<strong>haks\u0131z bir avantaj<\/strong>\u00a0olu\u015fturur.<\/li><li class=\"theme-wp-block gb-responsive-639912-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Markan\u0131n veya marka sahibinin\u00a0<strong>itibar\u0131<\/strong>\u00a0yasad\u0131\u015f\u0131 bir \u015fekilde zedelenir.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-128047-identifier\">T\u00fcm Amazon sat\u0131c\u0131lar\u0131 i\u00e7in iyi haber:\u00a0<strong>Bu, marka \u00fcr\u00fcnlerinin temel olarak sat\u0131lamayaca\u011f\u0131 anlam\u0131na gelmez.<\/strong>\u00a0Belirli d\u00fczenlemelere uyanlar, kendileri marka sahibi olmasalar bile Amazon&#8217;da marka \u00fcr\u00fcnleri sunabilirler. Bunun i\u00e7in<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-955078-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-195770-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=201165970&amp;language=de_DE&amp;ref=efph_201165970_cont_201361070\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">orijinal \u00fcr\u00fcnler satmak<\/a>,<\/li><li class=\"theme-wp-block gb-responsive-878842-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">marka ad\u0131 alt\u0131nda\u00a0<strong>orijinal anlam\u0131nda<\/strong>\u00a0sunulmaktad\u0131r.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-243660-identifier\">\u00d6rne\u011fin, Deuter s\u0131rt \u00e7antalar\u0131n\u0131 satmak isteyenler, e\u011fer \u00fcr\u00fcnler ger\u00e7ekten Deuter markas\u0131na ait orijinal s\u0131rt \u00e7antalar\u0131ysa ve Deuter marka ad\u0131 alt\u0131nda sunuluyorsa, Amazon&#8217;da bunu fikri m\u00fclkiyetin korunmas\u0131na ili\u015fkin politikalara g\u00f6re yapabilirler.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-272349-identifier\" id=\"tab-con-1\">Benzerlik versus Uyumluluk<\/h4><p class=\"theme-wp-block gb-responsive-803929-identifier\">Ayn\u0131 zamanda, bir markay\u0131 anmak genellikle kabul edilebilir, \u00f6rne\u011fin bir marka olmayan \u00fcr\u00fcn\u00fcn uyumlulu\u011funu g\u00f6stermek i\u00e7in. Telefon k\u0131l\u0131flar\u0131 satan biri, bu k\u0131l\u0131flar\u0131n Samsung, Apple veya Huawei markalar\u0131n\u0131n modellerine de uydu\u011funu belirtebilir.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-140503-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block\"><strong>Ancak, bir benzerlik olu\u015fturmak yasakt\u0131r!<\/strong>\u00a0Telefon k\u0131l\u0131flar\u0131 \u00f6rne\u011fini devam ettirirsek: Telefon k\u0131l\u0131f\u0131n\u0131n Huawei&#8217;ninkine benzer oldu\u011fu veya Samsung&#8217;unkilerden daha iyi oldu\u011fu yazmak yasakt\u0131r.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-922694-identifier\">Bir \u00fcr\u00fcn\u00fcn Amazon&#8217;da sat\u0131l\u0131p sat\u0131lamayaca\u011f\u0131n\u0131 belirlemek i\u00e7in sat\u0131c\u0131lar kendilerine sormal\u0131d\u0131r,<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-490730-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-569322-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00fcr\u00fcnlerin\u00a0<strong>g\u00fcvenilir bir kaynaktan<\/strong>\u00a0gelip gelmedi\u011fini, \u00f6rne\u011fin bir yetkili sat\u0131c\u0131dan.<\/li><li class=\"theme-wp-block gb-responsive-920686-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">orijinalli\u011fi kan\u0131tlayacak\u00a0<strong>deliller<\/strong>\u00a0bulunup bulunmad\u0131\u011f\u0131n\u0131 (\u00f6rne\u011fin, fatura belgeleri).<\/li><li class=\"theme-wp-block gb-responsive-542374-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Amazon \u00fcr\u00fcn detay sayfas\u0131ndaki bilgilerin\u00a0<strong>yan\u0131lt\u0131c\u0131<\/strong>\u00a0olup olamayaca\u011f\u0131n\u0131 ve benzerlik de\u011fil, uyumlulu\u011fu tan\u0131mlay\u0131p tan\u0131mlamad\u0131\u011f\u0131n\u0131.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-853348-identifier\" id=\"tab-con-14\">Patentler, faydal\u0131 modeller ve tasar\u0131mlar<\/h3><p class=\"theme-wp-block gb-responsive-633115-identifier\">Amazon, fikri m\u00fclkiyet politikalar\u0131nda telif hakk\u0131 ve marka hukukunun yan\u0131 s\u0131ra patentler, faydal\u0131 modeller ve tasar\u0131mlar\u0131 da belirtmektedir. Bu \u00fc\u00e7 koruma \u015fekli de marka haklar\u0131 gibi b\u00f6lgeseldir.<\/p><p class=\"theme-wp-block gb-responsive-385634-identifier\">\u0130lk iki, yarat\u0131c\u0131 bir \u00e7al\u0131\u015fmay\u0131 korumak yerine belirli bir bulu\u015fu belirli bir s\u00fcre i\u00e7in korumalar\u0131yla \u00f6ne \u00e7\u0131kar. Bulu\u015f sahibi, bir\u00a0<strong>patent<\/strong>\u00a0ile \u00fcretimi ve kullan\u0131m\u0131, sat\u0131\u015f\u0131 ve ayr\u0131ca ithalat\u0131 yasaklama hakk\u0131n\u0131 elde eder. Ayn\u0131 \u015fey\u00a0<strong>faydal\u0131 modeller<\/strong>\u00a0i\u00e7in de ge\u00e7erlidir, ancak elde etme engelleri daha d\u00fc\u015f\u00fckt\u00fcr ve hukuki koruma daha az kapsaml\u0131d\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-649436-identifier\">Bir\u00a0<strong>tasar\u0131m<\/strong>\u00a0ise yaln\u0131zca bir \u00fcr\u00fcn\u00fcn g\u00f6r\u00fcn\u00fcm\u00fcne at\u0131fta bulunur. Bir tasar\u0131m\u0131 kaydetme imkan\u0131 vard\u0131r, bu da s\u0131n\u0131rs\u0131z bir koruma sa\u011flar. Ancak kaydedilmemi\u015f tasar\u0131mlar da \u00fc\u00e7 y\u0131l boyunca korunabilir.<\/p><p class=\"theme-wp-block gb-responsive-726721-identifier\">Bir \u00fcr\u00fcn bir patent, faydal\u0131 model veya tasar\u0131m ile korunuyorsa, sat\u0131c\u0131n\u0131n ilgili haklara sahip olmamas\u0131 durumunda Amazon&#8217;da sat\u0131\u015f\u0131 yasaklanabilir. Bir teklif verilmeden \u00f6nce, bunun bir &#8220;fikri m\u00fclkiyet h\u0131rs\u0131zl\u0131\u011f\u0131&#8221; olup olmad\u0131\u011f\u0131 d\u0131\u015flanmal\u0131d\u0131r.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-360858-identifier\" id=\"tab-con-2\">Kurallara ayk\u0131r\u0131 bir davran\u0131\u015f\u0131n ne gibi sonu\u00e7lar\u0131 olabilir?<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-6392-identifier\"><img decoding=\"async\" width=\"844\" height=\"425\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen.jpeg\" alt=\"Amazon'da fikri m\u00fclkiyetinizi nas\u0131l koruyabilirsiniz?\" class=\"wp-image-2148\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen-407x205.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen-768x387.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-699340-identifier\">Yasal olarak \u00f6zel olarak korunan \u00fcr\u00fcnleri izinsiz satarsan\u0131z, bu sizin i\u00e7in \u00f6nemli sonu\u00e7lar do\u011furabilir. Bir yandan, basit ihtar mektuplar\u0131ndan y\u00fcksek tazminat taleplerine ve hapis cezas\u0131na kadar hukuki sorunlar ortaya \u00e7\u0131kabilir. \u00d6te yandan, Amazon da kendi fikri m\u00fclkiyetin korunmas\u0131na ili\u015fkin politikalar\u0131n\u0131 Marketplace \u00fczerinde uygulamaktad\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-606434-identifier\">Amazon, bir teklifin kurallara veya ge\u00e7erli yasalara ayk\u0131r\u0131 oldu\u011funa dair bir bildirim ald\u0131\u011f\u0131nda,\u00a0<strong>bu teklifi genellikle siler<\/strong>\u00a0ve sat\u0131c\u0131ya e-posta ile bir\u00a0<strong>uyar\u0131 bildirimi<\/strong>\u00a0g\u00f6nderir. Birden fazla ihlal durumunda, bu birden fazla uyar\u0131 bildirimi de olabilir.<\/p><p class=\"theme-wp-block gb-responsive-319327-identifier\">Ayr\u0131ca, e-ticaret devi,\u00a0<strong>ilgili\u00a0<a href=\"\/tr\/blog\/amazon-fba-fuer-wen-ist-das-fulfillment-by-amazon-geeignet\/\" target=\"_blank\" rel=\"noreferrer noopener\">FBA \u00fcr\u00fcnlerini<\/a>\u00a0depolar\u0131nda imha etme hakk\u0131n\u0131 sakl\u0131 tutar<\/strong>\u00a0\u2013 elbette etkilenen sat\u0131c\u0131n\u0131n masraflar\u0131yla \u2013 ve gerekti\u011finde\u00a0<strong>sat\u0131c\u0131 hesab\u0131n\u0131 ask\u0131ya alabilir<\/strong>. Amazon, sat\u0131c\u0131n\u0131n \u00f6demesini, m\u00fc\u015fteri sipari\u015f etti\u011fi orijinal \u00fcr\u00fcn\u00fc alana kadar ayr\u0131ca bekletecektir.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-716878-identifier\" id=\"tab-con-3\">\u0130tirazda bulunmak \u2013 Delil sunmak<\/h3><p class=\"theme-wp-block gb-responsive-202948-identifier\">Ancak\u00a0<a href=\"\/tr\/blog\/fba-fehler-kosten-geld\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon da hatalar yapar \u2013 FBA depolar\u0131nda<\/a>\u00a0veya hak sahiplerinden gelen yanl\u0131\u015f \u015fikayetler nedeniyle. Uyar\u0131 bildirimi alan sat\u0131c\u0131lar, bu e-postaya yan\u0131t vererek itirazda bulunabilirler, \u00f6rne\u011fin bu \u00fcr\u00fcn\u00fc asla satmad\u0131larsa veya \u00fcr\u00fcn\u00fc satma haklar\u0131na sahiplerse.<\/p><p class=\"theme-wp-block gb-responsive-142217-identifier\">Ancak Amazon, fikri m\u00fclkiyetin korunmas\u0131na ili\u015fkin politikalar\u0131nda, b\u00f6yle bir durumda\u00a0<strong>delil<\/strong>\u00a0gerekti\u011fini belirtmektedir: \u201eE\u011fer bir hak sahibinin veya Amazon&#8217;un \u00fcr\u00fcn tekliflerinizi bir telif hakk\u0131 ihlali nedeniyle kald\u0131r\u0131rken hata yapt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, bildirim e-postas\u0131na yan\u0131t verin ve bir hata yap\u0131ld\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz spesifik nedenleri belirtin. \u00dcr\u00fcn\u00fcn ger\u00e7ekli\u011fini kan\u0131tlayan bir fatura veya sipari\u015f numaras\u0131 sa\u011flaman\u0131z gerekiyorsa, bunu da ekleyin.\u201d<\/p><p class=\"theme-wp-block gb-responsive-730098-identifier\">Ba\u015fka bir se\u00e7enek ise,\u00a0<strong>orijinal hak sahibiyle ileti\u015fime ge\u00e7mek<\/strong>\u00a0ve ondan \u015fikayeti geri \u00e7ekmesini istemektir.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-61690-identifier\" id=\"tab-con-12\">Hesap ask\u0131ya alma: Eylem plan\u0131 olu\u015fturmak<\/h3><p class=\"theme-wp-block gb-responsive-640010-identifier\">Sat\u0131c\u0131n\u0131n hesaplar\u0131 zaten bir devre d\u0131\u015f\u0131 b\u0131rakma ile etkilenmi\u015fse, durum daha zor hale gelir. Bu t\u00fcr durumlarda, Amazon genellikle sat\u0131c\u0131dan \u00e7e\u015fitli bilgileri i\u00e7ermesi gereken bir\u00a0<strong>eylem plan\u0131<\/strong>\u00a0talep eder. Bununla birlikte, Amazon fikri m\u00fclkiyet politikalar\u0131nda, haks\u0131z sat\u0131\u015f\u0131n nedenlerini \u00f6\u011frenmek istedi\u011fini ve sat\u0131c\u0131n\u0131n gelecekte b\u00f6yle bir hukuki ihlali \u00f6nlemek i\u00e7in hangi ad\u0131mlar\u0131 ataca\u011f\u0131n\u0131 belirtmektedir.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-454168-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-189391-identifier\">Eylem plan\u0131, Amazon&#8217;un \u00e7evrimi\u00e7i pazar yerlerindeki kurallara ayk\u0131r\u0131 durumlarda s\u0131k\u00e7a kulland\u0131\u011f\u0131 bir ara\u00e7t\u0131r. Etkilenen sat\u0131c\u0131lar, bu plan\u0131n haz\u0131rlanmas\u0131n\u0131 hafife almamal\u0131d\u0131r. Amazon ile ileti\u015fim kurmak hala zordur ve \u00e7\u00f6z\u00fcmler, \u00e7evrimi\u00e7i dev i\u00e7in her zaman gerek\u00e7elerden daha tercih edilir. Gerekirse, \u00f6zel bir ajans gibi bir profesyonele ba\u015fvurmay\u0131 d\u00fc\u015f\u00fcnmek de faydal\u0131 olabilir. Daha fazla bilgi i\u00e7in\u00a0<a href=\"\/tr\/blog\/amazon-massnahmenplan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nas\u0131l yap\u0131l\u0131r: Amazon i\u00e7in bir eylem plan\u0131 nas\u0131l olu\u015fturulur?<\/a>\u00a0yaz\u0131m\u0131za g\u00f6z atabilirsiniz.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-206029-identifier\">Fikri m\u00fclkiyetin korunmas\u0131na ili\u015fkin Amazon politikalar\u0131n\u0131n uygulanmas\u0131 hakk\u0131nda ayr\u0131nt\u0131l\u0131 bilgilere etkilenenler ayr\u0131ca\u00a0<a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/help.html?itemID=201361070&amp;language=de-DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Seller Central&#8217;daki yard\u0131m sayfalar\u0131nda<\/a>\u00a0ula\u015fabilirler.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-489609-identifier\" id=\"tab-con-13\">Sonu\u00e7: Koruma haklar\u0131na kesinlikle dikkat edilmelidir!<\/h2><p class=\"theme-wp-block gb-responsive-845388-identifier\">G\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi, Amazon&#8217;un fikri m\u00fclkiyet politikalar\u0131n\u0131n ihlali ciddi sonu\u00e7lar do\u011furabilir. E-ticaret devi yaln\u0131zca uyar\u0131 bildirimleri da\u011f\u0131tmakla kalmaz, ayn\u0131 zamanda \u00fcr\u00fcn tekliflerini siler, FBA \u00fcr\u00fcnlerini imha eder ve en k\u00f6t\u00fc durumda sat\u0131\u015f yetkisini geri al\u0131namaz bir \u015fekilde iptal eder. Bu durumda, genel sat\u0131c\u0131 performans\u0131 art\u0131k \u00f6nemli de\u011fildir; ne kadar iyi olursa olsun ve iptal oran\u0131 veya gecikmeli teslimat say\u0131s\u0131 ne kadar d\u00fc\u015f\u00fck olursa olsun. \u00d6zellikle gelirlerini esasen Amazon \u00fczerinden elde eden sat\u0131c\u0131lar i\u00e7in, sat\u0131c\u0131 hesab\u0131n\u0131n ask\u0131ya al\u0131nmas\u0131 bir felaket anlam\u0131na gelir.<\/p><p class=\"theme-wp-block gb-responsive-360441-identifier\">Amazon d\u0131\u015f\u0131nda da telif hakk\u0131 veya marka haklar\u0131n\u0131n ihlali, ihtar mektuplar\u0131 gibi bir\u00e7ok para ve sinir kayb\u0131na neden olabilir. Sat\u0131c\u0131lar,\u00a0<a href=\"\/tr\/blog\/amazon-fba-produktrecherche\/\" target=\"_blank\" rel=\"noreferrer noopener\">kapsaml\u0131 bir \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131<\/a>\u00a0ve ilgili \u00fcr\u00fcn detay sayfas\u0131nda do\u011fru bir \u015fekilde ifade etme ile bundan ka\u00e7\u0131nabilirler. \u015e\u00fcphe durumunda ise her zaman bir avukat\u0131n devreye girmesi \u00f6nerilir.<\/p><p class=\"theme-wp-block gb-responsive-788799-identifier has-small-font-size\">G\u00f6r\u00fcnt\u00fc kaynaklar\u0131 s\u0131ras\u0131yla: \u00a9 peshkov \u2013 stock.adobe.com \/ \u00a9 tiero \u2013 stock.adobe.com \/ \u00a9 \u0100nanda \u2013 stock.adobe.com \/ \u00a9 REDPIXEL \u2013 stock.adobe.com \/ \u00a9 Brad Pict \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Kendisi de Die Prinzen \u015fark\u0131s\u0131n\u0131 nas\u0131l s\u00f6yledi? \u201eBu sadece \u00e7al\u0131nm\u0131\u015f ve \u00e7al\u0131nm\u0131\u015f, sadece \u00e7ekilmi\u015f ve ya\u011fmalanm\u0131\u015f. \/ \u00d6z\u00fcr dilerim, bunu kendime m\u00fcsaade ettim.\u201d Sanat ve k\u00fclt\u00fcrde belki de intertekst\u00fcel bir referans olarak ge\u00e7erli olabilecek \u015feyler, ancak giri\u015fimciler ve sat\u0131c\u0131lar i\u00e7in geni\u015f kapsaml\u0131 sonu\u00e7lar do\u011furabilir: Taklitler, sahte \u00fcr\u00fcnler, izinsiz marka kullan\u0131m\u0131 ve benzeri \u015feyler k\u00fc\u00e7\u00fck bir<\/p>\n","protected":false},"author":3,"featured_media":1693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[588],"tags":[],"class_list":["post-113367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazonda-satis-yapmak"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon: Sat\u0131\u015f yetkisi iptal mi edildi?<\/title>\n<meta name=\"description\" content=\"Amazon Marketplace: Sat\u0131\u015f yetkisi iptal mi edildi? 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