{"id":113376,"date":"2020-06-30T10:47:00","date_gmt":"2020-06-30T10:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/iptal-oranini-hesaplayin-ve-satici-performansini-artirin-amazon-saticilari-icin-ipuclari-hesaplama-formulu-dahil\/"},"modified":"2020-06-30T10:47:00","modified_gmt":"2020-06-30T10:47:00","slug":"iptal-oranini-hesaplayin-ve-satici-performansini-artirin-amazon-saticilari-icin-ipuclari-hesaplama-formulu-dahil","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/iptal-oranini-hesaplayin-ve-satici-performansini-artirin-amazon-saticilari-icin-ipuclari-hesaplama-formulu-dahil\/","title":{"rendered":"\u0130ptal oran\u0131n\u0131 hesaplay\u0131n ve sat\u0131c\u0131 performans\u0131n\u0131 art\u0131r\u0131n \u2013 Amazon sat\u0131c\u0131lar\u0131 i\u00e7in ipu\u00e7lar\u0131 (hesaplama form\u00fcl\u00fc dahil)"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-997895-identifier\">Sipari\u015f geliyor \u2013 ancak \u00fcr\u00fcn\u00fcn teslimat\u0131 m\u00fcmk\u00fcn de\u011fil. Bu, ne m\u00fc\u015fteri ne de sat\u0131c\u0131 i\u00e7in ho\u015f bir senaryo. \u00c7\u00fcnk\u00fc bir iptal nedeniyle ger\u00e7ek para kaybedilmesinin yan\u0131 s\u0131ra, bu durum m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 i\u00e7in de pek faydal\u0131 de\u011fildir. Amazon sat\u0131c\u0131lar\u0131 ayr\u0131ca bir ek sorunla kar\u015f\u0131 kar\u015f\u0131yad\u0131r: S\u00f6zde\u00a0<strong>sipari\u015fin yerine getirilmeden \u00f6nceki iptal oran\u0131, sat\u0131c\u0131 performans\u0131n\u0131n hesaplanmas\u0131nda do\u011frudan etkili olan \u00e7ok \u00f6nemli bir g\u00f6stergedir<\/strong>.<\/p><p class=\"theme-wp-block gb-responsive-112747-identifier\">B\u00f6ylece bu\u00a0<a href=\"\/tr\/blog\/amazon-kpi\/\">Amazon KPI<\/a>\u00a0ayn\u0131 zamanda, bir sat\u0131c\u0131 olarak\u00a0<strong>Buy Box<\/strong>\u00a0\u00fczerindeki kazan\u00e7 \u015fanslar\u0131n\u0131z\u0131 nas\u0131l etkiledi\u011fini ve \u00fcr\u00fcnlerinizin arama sonu\u00e7lar\u0131 i\u00e7inde nas\u0131l s\u0131raland\u0131\u011f\u0131n\u0131 da etkiler. Bu nedenle, Amazon \u00fczerinden sat\u0131\u015f yapan herkes iptal oran\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131d\u0131r. Ancak, iptal oran\u0131 \u00f6ncesinde hangi durumlar kaydedilir ve bunlar\u0131 nas\u0131l \u00f6nleyebilirsiniz?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-712708-identifier\">Was ist die Stornorate vor Erf\u00fcllung?<\/h2><p class=\"theme-wp-block gb-responsive-847030-identifier\">Amazon&#8217;da iptal, bir sat\u0131c\u0131 olarak al\u0131\u015f\u0131k oldu\u011funuzdan farkl\u0131 bir tan\u0131ma sahiptir. \u0130ptal oran\u0131, e-ticaret devi taraf\u0131ndan \u2013 belki de ilk ba\u015fta tahmin edebilece\u011finiz gibi \u2013 m\u00fc\u015fteri taraf\u0131ndan yap\u0131lan iptalleri kaydetmez. <strong>Bu g\u00f6sterge, pazar yeri sat\u0131c\u0131s\u0131n\u0131n son yedi g\u00fcn i\u00e7inde bir sipari\u015fi iptal etme s\u0131kl\u0131\u011f\u0131n\u0131 \u00f6l\u00e7er<\/strong>, sipari\u015f i\u015fleme s\u00fcrecini tamamlamadan \u00f6nce ve bu durumu bu s\u00fcre i\u00e7indeki toplam sipari\u015f say\u0131s\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-710931-identifier\">Bu da \u015funu ifade eder: Bu KPI yaln\u0131zca pazar yeri sat\u0131c\u0131lar\u0131 sipari\u015flerini kendileri g\u00f6nderdi\u011finde, yani \u00f6rne\u011fin\u00a0<strong><a href=\"\/tr\/blog\/amazon-fbm\/\">Sat\u0131c\u0131 Taraf\u0131ndan Yerine Getirme (FBM)<\/a><\/strong>\u00a0veya\u00a0<strong>Sat\u0131c\u0131lar Taraf\u0131ndan Prime<\/strong>\u00a0durumunda ge\u00e7erlidir. Ancak, sipari\u015f i\u015fleme s\u00fcrecini <a href=\"\/tr\/blog\/amazon-fba\/\">Amazon Taraf\u0131ndan Yerine Getirme (FBA)<\/a> kapsam\u0131nda \u00e7evrimi\u00e7i devle devretmi\u015flerse, iptal oran\u0131 \u00f6ncesi sat\u0131c\u0131 de\u011ferlendirmesine dahil edilmez.<\/p><p class=\"theme-wp-block gb-responsive-922282-identifier\">Amazon, iptal oran\u0131n\u0131 yerine getirmeden \u00f6nce \u00f6zellikle bir sat\u0131c\u0131n\u0131n <strong>stok y\u00f6netimi<\/strong> i\u00e7in bir g\u00f6sterge olarak \u00f6l\u00e7mektedir. \u00c7\u00fcnk\u00fc \u00e7o\u011fu durumda sat\u0131c\u0131lar bir sipari\u015fi yerine getiremiyorlar, \u00e7\u00fcnk\u00fc \u00fcr\u00fcn stokta yok. M\u00fc\u015fterinin Amazon hesab\u0131 \u00fczerinden yapt\u0131\u011f\u0131 iptaller buna dahil de\u011fildir, bu iptaller sipari\u015fin i\u015flenmesinden \u00f6nce yap\u0131lsa bile.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-318820-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tSat\u0131c\u0131dan En \u00c7ok Satan&#8217;a Yolculu\u011funuza Ba\u015flay\u0131n &#8211; SELLERLOGIC ile.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tBug\u00fcn \u00fccretsiz deneme al\u0131n ve do\u011fru hizmetlerin sizi iyi olmaktan en iyi olmaya nas\u0131l ta\u015f\u0131yabilece\u011fini g\u00f6r\u00fcn. Beklemeyin. \u015eimdi harekete ge\u00e7in.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">\u015eimdi ba\u015fla<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-307259-identifier\">Neden yerine getirmeden \u00f6nce y\u00fcksek bir iptal oran\u0131 olumsuzdur?<\/h3><p class=\"theme-wp-block gb-responsive-694955-identifier\">Amazon, iptal oran\u0131n\u0131 anla\u015f\u0131l\u0131r bir \u015fekilde <strong>m\u00fcmk\u00fcn oldu\u011funca d\u00fc\u015f\u00fck<\/strong> tutmak istemektedir. Bunun ba\u015fl\u0131ca iki nedeni vard\u0131r:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-305458-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-550364-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u0130lk olarak, yaln\u0131zca sat\u0131c\u0131lar <strong>gelir kayb\u0131na u\u011framaz<\/strong>, ayn\u0131 zamanda Amazon da, \u00f6rne\u011fin sat\u0131\u015f komisyonlar\u0131 \u015feklinde.<\/li><li class=\"theme-wp-block gb-responsive-723499-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u0130kinci olarak, bir iptal m\u00fc\u015fterilerde hayal k\u0131r\u0131kl\u0131\u011f\u0131na yol a\u00e7ar. <strong>Memnuniyetsiz m\u00fc\u015fteriler<\/strong> ise belki de bir sonraki sat\u0131n almaktan vazge\u00e7er ve rakiplere kayar. M\u00fc\u015fteri odakl\u0131l\u0131k ilkesine ba\u011fl\u0131 kalarak Amazon b\u00fcy\u00fck bir mesafe kat etti \u2013 bu nedenle bu noktada da bunu uygulamaktad\u0131r.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-193822-identifier\">Her iki unsur da pazar yeri sat\u0131c\u0131lar\u0131n\u0131, m\u00fcmk\u00fcn oldu\u011funca az sipari\u015f iptal etmeleri gerekti\u011fine ikna etmektedir. Daha da \u00f6nemlisi: <strong>Performans \u00fczerindeki etki b\u00fcy\u00fckt\u00fcr.<\/strong> Sat\u0131c\u0131 performans\u0131, Amazon algoritmas\u0131 i\u00e7in Buy Box&#8217;\u00fcn verilmesinde \u00f6nemli bir g\u00f6stergedir.<\/p><p class=\"theme-wp-block gb-responsive-631275-identifier\">Ancak, s\u00f6zde al\u0131\u015fveri\u015f sepeti alan\u0131n\u0131n kazanc\u0131 <strong>y\u00fcksek bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131 i\u00e7in belirleyicidir<\/strong>. M\u00fc\u015fterilerin yakla\u015f\u0131k %90&#8217;\u0131 sar\u0131 buton \u00fczerinden al\u0131\u015fveri\u015f yapmaktad\u0131r. Yani, orada g\u00f6r\u00fcnmeyenler neredeyse hi\u00e7 sat\u0131\u015f yapamaz. Sadece yerine getirmeden \u00f6nce iptal oran\u0131 %0&#8217;a yak\u0131n oldu\u011funda, sat\u0131c\u0131lar rakiplerine kar\u015f\u0131 \u00f6ne ge\u00e7ebilirler.<\/p><p class=\"theme-wp-block gb-responsive-49244-identifier\">Benzer durum <strong>\u00d6zel Etiket Sat\u0131c\u0131lar\u0131<\/strong> i\u00e7in de ge\u00e7erlidir. Arama sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda yer almak, yaln\u0131zca <a href=\"\/tr\/blog\/amazon-seo-so-verbessern-sie-ihr-listing\/\">profesyonel SEO optimizasyonu<\/a> meselesi de\u011fildir. Di\u011fer de\u011ferler uyumlu de\u011filse, iyi bir s\u0131ralama elde etmek neredeyse imkans\u0131zd\u0131r, \u00e7\u00fcnk\u00fc algoritma m\u00fc\u015fteriye en y\u00fcksek olas\u0131l\u0131kla memnun edecek \u00fcr\u00fcnleri g\u00f6stermeye programlanm\u0131\u015ft\u0131r.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-17299-identifier\">Yerine getirmeden \u00f6nce iptal oran\u0131 nas\u0131l hesaplan\u0131r?<\/h3><p class=\"theme-wp-block gb-responsive-964241-identifier\"><a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/200205250?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon politikalar\u0131na g\u00f6re<\/a>, yerine getirmeden \u00f6nce iptal oran\u0131 <strong>%2,5&#8217;in alt\u0131nda<\/strong> kalmal\u0131d\u0131r ki sat\u0131c\u0131 Amazon&#8217;da sat\u0131\u015f yapabilsin. Bir sat\u0131c\u0131 daha fazla iptal yapmak zorunda kal\u0131rsa, <strong>sat\u0131c\u0131 hesab\u0131n\u0131n ask\u0131ya al\u0131nmas\u0131<\/strong> riskiyle kar\u015f\u0131 kar\u015f\u0131ya kal\u0131r.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-2207-identifier\">\u0130ptal oran\u0131: Hesaplama form\u00fcl\u00fc<\/h4><p class=\"theme-wp-block gb-responsive-460695-identifier\">\u0130ptal oran\u0131n\u0131 hesaplamak olduk\u00e7a basittir. Bunun i\u00e7in iptal edilen sipari\u015fler, t\u00fcm sipari\u015flere b\u00f6l\u00fcn\u00fcr ve bu sonu\u00e7 100 ile \u00e7arp\u0131l\u0131r.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-263401-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-9158-identifier\"><\/p><p>\u0130ptal oran\u0131 % = (\u0130ptal edilen sipari\u015fler \/ T\u00fcm sipari\u015flerin toplam say\u0131s\u0131) x 100<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-921155-identifier\">%2,5&#8217;in alt\u0131ndaki bir de\u011fer sat\u0131\u015f lisans\u0131n\u0131 tehlikeye atmasa da, yerine getirmeden \u00f6nce iptal oran\u0131 \u00e7ok daha d\u00fc\u015f\u00fck olmal\u0131, m\u00fcmk\u00fcnse <strong>%0&#8217;a yak\u0131n olmal\u0131d\u0131r<\/strong>. Ancak o zaman <a href=\"\/tr\/blog\/die-wichtigsten-kriterien-fuer-den-gewinn-der-buy-box\/\">Buy Box&#8217;\u00fc kazanma \u015fans\u0131 vard\u0131r<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-613833-identifier\">D\u00fc\u015f\u00fck bir iptal oran\u0131 i\u00e7in ipu\u00e7lar\u0131<\/h2><p class=\"theme-wp-block gb-responsive-632526-identifier\">Amazon sat\u0131c\u0131s\u0131 olarak iptal oran\u0131n\u0131 d\u00fc\u015f\u00fck tutmak i\u00e7in en \u00f6nemli \u015fey: <strong>iyi bir mal y\u00f6netimi<\/strong>! Dijitalle\u015fme sayesinde bir\u00e7ok s\u00fcre\u00e7 otomatik olarak ger\u00e7ekle\u015ftirilebilir: Ak\u0131ll\u0131 sistemler, \u00f6rne\u011fin, \u00f6n\u00fcm\u00fczdeki haftalar\u0131n beklenen sat\u0131\u015flar\u0131n\u0131 tahmin eder ve <strong>stok<\/strong> azald\u0131\u011f\u0131nda uyar\u0131da bulunur.<\/p><p class=\"theme-wp-block gb-responsive-345524-identifier\">Daha da iyisi: \u0130\u00e7 mal y\u00f6netim sistemini <strong>otomatik olarak Amazon&#8217;a ba\u011flayanlar<\/strong>, a\u015f\u0131r\u0131 sat\u0131\u015flar\u0131 olu\u015ftu\u011fu yerde \u00f6nler ve b\u00f6ylece yerine getirmeden \u00f6nce iptal oran\u0131n\u0131 kendili\u011finden d\u00fc\u015f\u00fck tutar. Ayr\u0131ca, sat\u0131c\u0131lar\u0131n \u00f6zellikle <strong>pop\u00fcler \u00fcr\u00fcnlerin sat\u0131\u015f geli\u015fimini<\/strong> takip etmeleri gerekir. E\u011fer bir \u00fcr\u00fcn\u00fcn sat\u0131\u015f\u0131nda bir art\u0131\u015f beliriyorsa veya Amazon&#8217;da bu \u00fcr\u00fcn i\u00e7in bir <strong>sat\u0131n alma trendi<\/strong> geli\u015fiyorsa, stok miktar\u0131n\u0131 erken art\u0131rmak \u00f6nerilebilir. Burada da hayat\u0131n\u0131z\u0131 kolayla\u015ft\u0131racak ak\u0131ll\u0131 \u00e7\u00f6z\u00fcmler bulunmaktad\u0131r. <a href=\"#[pref-link id=23023 pref-lang=tr]\">SELLERLOGIC Business Analytics<\/a> ile en \u00e7ok satan \u00fcr\u00fcnler ve &#8220;raf \u0131s\u0131nmalar\u0131&#8221; saniyeler i\u00e7inde tan\u0131mlanabilir, b\u00f6ylece sadece iptaller \u00f6nlenmekle kalmaz, ayn\u0131 zamanda sat\u0131\u015flar da etkili bir \u015fekilde art\u0131r\u0131labilir.<\/p><p class=\"theme-wp-block gb-responsive-399066-identifier\">Bu t\u00fcr s\u00fcre\u00e7leri uygulamak, yaln\u0131zca zaman al\u0131c\u0131 de\u011fil, ayn\u0131 zamanda maliyetli de de\u011fildir. Ayr\u0131ca, sat\u0131c\u0131lar kendi g\u00f6nderimlerini yapabilmek i\u00e7in artan sat\u0131\u015flarla birlikte giderek daha fazla personele ihtiya\u00e7 duyarlar. Bu kaynaklar\u0131 sa\u011flayamayan veya istemeyenler, <a href=\"\/tr\/blog\/amazon-fba-fuer-wen-ist-das-fulfillment-by-amazon-geeignet\/\">Amazon&#8217;un FBA program\u0131n\u0131 kullanmal\u0131d\u0131r<\/a>. Bu sayede, depolamadan paketlemeye ve g\u00f6nderime kadar t\u00fcm yerine getirme s\u00fcreci kapsanm\u0131\u015f olur. Ayr\u0131ca, iptal oran\u0131 d\u0131\u015f\u0131nda Buy Box i\u00e7in \u00f6nemli olan bir\u00e7ok <strong>zorlay\u0131c\u0131 metrik<\/strong> hakk\u0131nda sat\u0131c\u0131lar\u0131n endi\u015felenmesine gerek kalmaz.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-69984-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-120593-identifier\">M\u00fc\u015fterilerin sipari\u015flerini iptal etmek istemesi ve bunun i\u00e7in do\u011frudan sat\u0131c\u0131yla ileti\u015fime ge\u00e7mesi durumlar\u0131 olabilir. Bunun \u00e7e\u015fitli nedenleri olabilir, \u00f6rne\u011fin, sipari\u015fin yaln\u0131zca bir k\u0131sm\u0131n\u0131 iade etmek istemeleri, di\u011fer k\u0131sm\u0131n\u0131 ise sat\u0131n almaya devam etmek istemeleri. E\u011fer sat\u0131c\u0131 buna yan\u0131t verip sipari\u015fi iptal ederse, bu yerine getirmeden \u00f6nceki iptal oran\u0131na dahil edilir. <strong>Bu nedenle, m\u00fc\u015fterilere b\u00f6yle bir durumda her zaman kendi Amazon m\u00fc\u015fteri hesaplar\u0131 \u00fczerinden resmi yolu izlemeleri ve sipari\u015fi oradan kendilerinin iptal etmeleri hat\u0131rlat\u0131lmal\u0131d\u0131r.<\/strong> Sadece bir k\u0131sm\u0131n iptal edilmesi gerekiyorsa, sat\u0131c\u0131 bunu k\u0131smi iade ile \u00e7\u00f6zebilir. Sadece &#8220;Amazon M\u00fc\u015fterisinden Sipari\u015f \u0130ptali Talebi &#8230;&#8221; konulu e-postalar bir istisna te\u015fkil eder \u2013 burada Amazon, bunun m\u00fc\u015fteri taraf\u0131ndan yap\u0131lan bir iptal talebi oldu\u011funu otomatik olarak tan\u0131r.<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-585377-identifier\">Sonu\u00e7: \u0130ptal oran\u0131na her zaman dikkat edin!<\/h2><p class=\"theme-wp-block gb-responsive-628043-identifier\">Sipari\u015flerin yerine getirilmesinden \u00f6nce \u00e7ok y\u00fcksek bir iptal oran\u0131, bir\u00e7ok a\u00e7\u0131dan sorunludur: <strong>Gelir<\/strong> kaybedilir, m\u00fc\u015fteri muhtemelen bir daha sizden sipari\u015f vermeyecek ve Amazon da sizi cezaland\u0131r\u0131r \u2013 %2,5&#8217;lik <strong>e\u015fik de\u011ferinin a\u015f\u0131lmas\u0131<\/strong> durumunda belki de sat\u0131c\u0131 hesab\u0131n\u0131z\u0131n devre d\u0131\u015f\u0131 b\u0131rak\u0131lmas\u0131yla.<\/p><p class=\"theme-wp-block gb-responsive-501728-identifier\">Genel olarak, Amazon&#8217;daki iptal oran\u0131 m\u00fcmk\u00fcn oldu\u011funca <strong>%0&#8217;a yak\u0131n olmal\u0131d\u0131r<\/strong>. Ancak o zaman Amazon Buy Box veya \u00fcst s\u0131ralarda bir s\u0131ralama i\u00e7in iyi \u015fanslar\u0131n\u0131z olur. Sat\u0131c\u0131 taraf\u0131ndan yap\u0131lan iptaller genellikle stok eksikli\u011finden kaynakland\u0131\u011f\u0131 i\u00e7in, profesyonel bir mal y\u00f6netimine g\u00fcvenmeli ve bunu Amazon&#8217;a otomatik olarak ba\u011flamal\u0131s\u0131n\u0131z. B\u00f6ylece a\u015f\u0131r\u0131 sat\u0131\u015flar \u00f6nlenir ve stok miktarlar\u0131 s\u00fcrekli kontrol alt\u0131nda tutulur.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-761271-identifier\">SSS<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1723813545480\"><strong class=\"schema-faq-question\"><strong>\u0130ptal nedir?<\/strong><\/strong> <p class=\"schema-faq-answer\">Temelde, iptal oran\u0131, planlanan rezervasyonlar\u0131n veya i\u015flemlerin toplam\u0131na g\u00f6re nihayetinde ne kadar\u0131n\u0131n iptal edildi\u011fini g\u00f6sterir. Ancak Amazon&#8217;da iptal ne anlama geliyor? Burada iptal, farkl\u0131 bir anlam ta\u015f\u0131r. Amazon&#8217;da iptal oran\u0131 (veya iptal oran\u0131), son yedi g\u00fcn i\u00e7inde \u00e7evrimi\u00e7i sat\u0131c\u0131 taraf\u0131ndan yap\u0131lan iptallerin say\u0131s\u0131n\u0131 ifade eder.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813568672\"><strong class=\"schema-faq-question\"><strong>Bir (Amazon) sat\u0131c\u0131s\u0131n\u0131n yerine getirmeden \u00f6nceki iptal oran\u0131 ne kadar olmal\u0131d\u0131r?<\/strong><\/strong> <p class=\"schema-faq-answer\">Hesap ask\u0131ya al\u0131nmamas\u0131 i\u00e7in iptal oran\u0131n\u0131n %2,5&#8217;in alt\u0131nda olmas\u0131 gerekir. Ancak, mal y\u00f6netimini kontrol alt\u0131nda tutan sa\u011fl\u0131kl\u0131 bir \u00e7evrimi\u00e7i ticaret i\u015fletmesinde, bu oran daha \u00e7ok %0&#8217;a yak\u0131n olmaktad\u0131r.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813604932\"><strong class=\"schema-faq-question\"><strong>Y\u00fcksek bir iptal oran\u0131n\u0131n e-ticaretteki dezavantajlar\u0131 nelerdir?<\/strong><\/strong> <p class=\"schema-faq-answer\">Y\u00fcksek bir iptal oran\u0131 \u2013 \u00f6zellikle Amazon sat\u0131c\u0131lar\u0131 i\u00e7in \u2013 olumsuzdur. Bir yandan, iptaller yaln\u0131zca sat\u0131c\u0131lar i\u00e7in de\u011fil, ayn\u0131 zamanda e-ticaret platformu i\u00e7in de gelir kayb\u0131 anlam\u0131na gelir, \u00e7\u00fcnk\u00fc her ikisi de sat\u0131\u015ftan komisyon kaybeder. Ayr\u0131ca, m\u00fc\u015fterilerde memnuniyetsizlik yarat\u0131r, bu nedenle m\u00fc\u015fteriler bir sonraki al\u0131\u015fveri\u015ften vazge\u00e7er ve bunun yerine rakiplere y\u00f6nelirler.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813640003\"><strong class=\"schema-faq-question\"><strong>\u0130ptal oran\u0131m\u0131 d\u00fc\u015f\u00fck tutmak i\u00e7in ne yapabilirim?<\/strong><\/strong> <p class=\"schema-faq-answer\">Sat\u0131c\u0131lar taraf\u0131ndan yap\u0131lan \u00e7o\u011fu iptal, bo\u015f stoklardan kaynaklanmaktad\u0131r. Bu nedenle, sa\u011flam bir mal y\u00f6netimine zaman ve enerji yat\u0131r\u0131n veya bu g\u00f6revi sizin i\u00e7in \u00fcstlenecek bir ara\u00e7 veya hizmet sa\u011flay\u0131c\u0131 aray\u0131n.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-848607-identifier has-small-font-size\">G\u00f6r\u00fcnt\u00fc kaynaklar\u0131, resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9 \u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440 \u0411\u0430\u0439\u0434\u0443 \u2013 stock.adobe.com<a href=\"#[pref-link id=60 pref-lang=tr]\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Sipari\u015f geliyor \u2013 ancak \u00fcr\u00fcn\u00fcn teslimat\u0131 m\u00fcmk\u00fcn de\u011fil. Bu, ne m\u00fc\u015fteri ne de sat\u0131c\u0131 i\u00e7in ho\u015f bir senaryo. \u00c7\u00fcnk\u00fc bir iptal nedeniyle ger\u00e7ek para kaybedilmesinin yan\u0131 s\u0131ra, bu durum m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 i\u00e7in de pek faydal\u0131 de\u011fildir. Amazon sat\u0131c\u0131lar\u0131 ayr\u0131ca bir ek sorunla kar\u015f\u0131 kar\u015f\u0131yad\u0131r: S\u00f6zde\u00a0sipari\u015fin yerine getirilmeden \u00f6nceki iptal oran\u0131, sat\u0131c\u0131 performans\u0131n\u0131n hesaplanmas\u0131nda do\u011frudan etkili<\/p>\n","protected":false},"author":3,"featured_media":54353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[573],"tags":[],"class_list":["post-113376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tuem-buy-box-hakkinda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0130ptal oran\u0131n\u0131 hesaplay\u0131n: Yerine getirmeden \u00f6nceki 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. 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Bir yandan, iptaller yaln\u0131zca sat\u0131c\u0131lar i\u00e7in de\u011fil, ayn\u0131 zamanda e-ticaret platformu i\u00e7in de gelir kayb\u0131 anlam\u0131na gelir, \u00e7\u00fcnk\u00fc her ikisi de sat\u0131\u015ftan komisyon kaybeder. Ayr\u0131ca, m\u00fc\u015fterilerde memnuniyetsizlik yarat\u0131r, bu nedenle m\u00fc\u015fteriler bir sonraki al\u0131\u015fveri\u015ften vazge\u00e7er ve bunun yerine rakiplere y\u00f6nelirler.","inLanguage":"tr-TR"},"inLanguage":"tr-TR"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/iptal-oranini-hesaplayin-ve-satici-performansini-artirin-amazon-saticilari-icin-ipuclari-hesaplama-formulu-dahil\/#faq-question-1723813640003","position":4,"url":"https:\/\/www.sellerlogic.com\/tr\/blog\/iptal-oranini-hesaplayin-ve-satici-performansini-artirin-amazon-saticilari-icin-ipuclari-hesaplama-formulu-dahil\/#faq-question-1723813640003","name":"\u0130ptal oran\u0131m\u0131 d\u00fc\u015f\u00fck tutmak i\u00e7in ne yapabilirim?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Sat\u0131c\u0131lar taraf\u0131ndan yap\u0131lan \u00e7o\u011fu iptal, bo\u015f stoklardan kaynaklanmaktad\u0131r. Bu nedenle, sa\u011flam bir mal y\u00f6netimine zaman ve enerji yat\u0131r\u0131n veya bu g\u00f6revi sizin i\u00e7in \u00fcstlenecek bir ara\u00e7 veya hizmet sa\u011flay\u0131c\u0131 aray\u0131n.","inLanguage":"tr-TR"},"inLanguage":"tr-TR"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/posts\/113376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/comments?post=113376"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/posts\/113376\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/media\/54353"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/media?parent=113376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/categories?post=113376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/tags?post=113376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}