{"id":113403,"date":"2021-12-23T16:21:56","date_gmt":"2021-12-23T16:21:56","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-yeniden-hedefleme-dogru-hedefleme-ile-amazon-disindaki-musterilere-ulasin\/"},"modified":"2021-12-23T16:21:56","modified_gmt":"2021-12-23T16:21:56","slug":"amazon-yeniden-hedefleme-dogru-hedefleme-ile-amazon-disindaki-musterilere-ulasin","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-yeniden-hedefleme-dogru-hedefleme-ile-amazon-disindaki-musterilere-ulasin\/","title":{"rendered":"Amazon Yeniden Hedefleme \u2013 do\u011fru hedefleme ile Amazon d\u0131\u015f\u0131ndaki m\u00fc\u015fterilere ula\u015f\u0131n"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-497066-identifier\">Amazon Yeniden Hedefleme ile potansiyel m\u00fc\u015fterileri sat\u0131n almaya y\u00f6nlendirmenin, onlar\u0131 sadece gitmelerine b\u0131rakmaktan \u00e7ok daha kolay oldu\u011funu biliyor muydunuz? Ortalama olarak, al\u0131c\u0131lar\u0131n ilk \u00fcr\u00fcn aramas\u0131ndan sonra bir sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftirmesi alt\u0131 ila yedi g\u00fcn s\u00fcrmektedir. Yeniden hedefleme sayesinde, \u00fcr\u00fcnlerinizi bu kritik zaman diliminde Amazon&#8217;da ve d\u0131\u015f\u0131nda tan\u0131tarak m\u00fc\u015fteriyi m\u00fcmk\u00fcn oldu\u011funca sat\u0131n alma i\u015flemini tamamlamaya y\u00f6nlendirebilirsiniz.<\/p><p class=\"theme-wp-block gb-responsive-813080-identifier\">Hen\u00fcz \u00e7ok uzun bir s\u00fcre \u00f6nce, yaln\u0131zca tedarik\u00e7ilerin Amazon Yeniden Hedefleme Reklamlar\u0131 yay\u0131nlama imkan\u0131 vard\u0131. Ancak 2020&#8217;nin ortalar\u0131ndan itibaren Amazon, \u00e7evrimi\u00e7i sat\u0131c\u0131lara yeniden hedefleme se\u00e7ene\u011fini sunarak belirli tan\u0131mlanm\u0131\u015f hedef kitlelere reklam g\u00f6sterme imkan\u0131 sa\u011flam\u0131\u015ft\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-164226-identifier\">Bu reklam bi\u00e7imini nas\u0131l kullanabilirsiniz ve bu reklamlar\u0131n kullan\u0131m\u0131 ne zaman k\u00e2rl\u0131 hale gelir?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-390905-identifier\" id=\"was-ist-amazon-retargeting-und-wie-funktioniert-das\">Amazon Yeniden Hedefleme nedir ve nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/h2><p class=\"theme-wp-block gb-responsive-225161-identifier\">Muhtemelen Amazon&#8217;da veya bir \u00e7evrimi\u00e7i ma\u011fazada bir \u00fcr\u00fcn arad\u0131ktan sadece birka\u00e7 dakika veya saat sonra ziyaret etti\u011finiz \u00fcr\u00fcn sayfalar\u0131n\u0131n veya benzer \u00fcr\u00fcnlerin reklamlar\u0131n\u0131 g\u00f6rd\u00fc\u011f\u00fcn\u00fcz\u00fc fark ettiniz. Bu noktada bir\u00e7ok ki\u015fi Facebook ve benzeri platformlar taraf\u0131ndan izlendi\u011fini veya hatta dinlendi\u011fini d\u00fc\u015f\u00fcn\u00fcyor (korkutucu!). Asl\u0131nda her \u015fey \u00e7ok daha basit: Yeniden hedefleme reklamlar\u0131, Facebook, Google veya Amazon hesab\u0131n\u0131zdaki verilerinizin i\u015flenmesine onay verdi\u011finiz i\u00e7in size hedeflenen ki\u015filer olarak g\u00f6sterilmi\u015ftir.<\/p><p class=\"theme-wp-block gb-responsive-275461-identifier\">Yeniden hedefleme, Programatik Reklamc\u0131l\u0131\u011f\u0131n bir bi\u00e7imidir. Bu s\u00fcre\u00e7te, reklam alanlar\u0131 \u00e7evrimi\u00e7i ma\u011faza s\u0131n\u0131rlar\u0131n\u0131n \u00f6tesinde reklamverenlere tahsis edilir, b\u00f6ylece hen\u00fcz s\u0131cak olan m\u00fc\u015fterileri tekrar M\u00fc\u015fteri Yolculu\u011funa geri getirip sat\u0131n alma i\u015flemini tamamlamalar\u0131 sa\u011flan\u0131r. Ancak yeniden hedefleme, Amazon&#8217;un icad\u0131 de\u011fildir. Dahas\u0131, Amazon, sat\u0131c\u0131lar i\u00e7in yeniden hedefleme reklamlar\u0131n\u0131, \u00f6rne\u011fin internet devleri Facebook ve Google&#8217;dan \u00e7ok daha sonra ba\u015flatt\u0131.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-411627-identifier is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-20549-identifier\">Yeniden hedefleme, \u00e7evrimi\u00e7i pazarlamada, bir web sitesinin ziyaret\u00e7ilerinin &#8211; genellikle bir \u00e7evrimi\u00e7i ma\u011faza &#8211; i\u015faretlendi\u011fi ve ard\u0131ndan di\u011fer web sitelerinde hedefli reklamlarla tekrar hedeflenmesi gereken bir takip y\u00f6ntemidir.<\/p>\n<cite><a href=\"https:\/\/de.wikipedia.org\/wiki\/Retargeting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Vikipedi<\/a><\/cite><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-233782-identifier\" id=\"wie-wird-der-kunde-genau-angesprochen\">M\u00fc\u015fteri tam olarak nas\u0131l hedeflenir?<\/h3><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-322434-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-586261-identifier\">\u0130lgilenen ki\u015filer \u00fcr\u00fcn sayfan\u0131z\u0131 ziyaret eder.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-517022-identifier\">Ancak sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftirmeden ayr\u0131l\u0131rlar\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-730480-identifier\">G\u00f6z atarken \u00fcr\u00fcnlerinizin reklam\u0131n\u0131 g\u00f6r\u00fcrler\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293857-identifier\">Sat\u0131n alma ilgisi yeniden canlan\u0131r\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163306-identifier\">Sat\u0131n almaya haz\u0131r m\u00fc\u015fteriler \u00fcr\u00fcn\u00fc sepete ekler!<\/li><\/ol><\/div><div class=\"wp-block-image gb-responsive-478096-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg\" alt=\"amazon retargeting on facebook - so geht retargeting\" class=\"wp-image-17733\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-528627-identifier\">Amazon Yeniden Hedefleme ile, belirli \u00fcr\u00fcn sayfalar\u0131n\u0131 ziyaret eden veya ge\u00e7mi\u015fte sizden \u00fcr\u00fcn sat\u0131n alan ki\u015filere odaklan\u0131yorsunuz.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-227006-identifier\" id=\"welche-werbemoglichkeiten-stehen-ihnen-auf-amazon-uberhaupt-zur-verfugung\">Amazon&#8217;da size hangi reklam se\u00e7enekleri sunulmaktad\u0131r?<\/h3><p class=\"theme-wp-block gb-responsive-725392-identifier\">Yeniden hedefleme \u00f6nlemleri, \u00fcr\u00fcn detay sayfalar\u0131nda yeterli trafik oldu\u011funda ba\u015flayabilir. Bunun i\u00e7in genellikle <a href=\"\/tr\/blog\/amazon-ppc\/\">PPC kampanyalar\u0131<\/a> olu\u015fturman\u0131z gerekir. Amazon, reklamverenlerin kendi \u00fcr\u00fcnlerini ve markalar\u0131n\u0131 tan\u0131tmalar\u0131n\u0131 sa\u011flamak i\u00e7in birka\u00e7 Reklam hizmetini bir araya getirir. Ba\u015flamadan \u00f6nce, a\u015fa\u011f\u0131da kulland\u0131\u011f\u0131m\u0131z terimlere k\u0131sa bir giri\u015f yapmak istiyoruz.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-268844-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-350917-identifier\"><a href=\"\/tr\/blog\/amazon-advertising\/\">Amazon Reklamc\u0131l\u0131\u011f\u0131<\/a>, Amazon&#8217;un reklam platformudur; bu platform \u00fczerinden Amazon&#8217;da reklamlar olu\u015fturabilir ve yay\u0131nlayabilirsiniz.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-869355-identifier\">PPC, T\u0131klama Ba\u015f\u0131na \u00d6deme anlam\u0131na gelir ve t\u0131klama ba\u015f\u0131na \u00f6deme yapt\u0131\u011f\u0131n\u0131z reklam kampanyalar\u0131n\u0131 ifade eder.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-756861-identifier\">CPC, T\u0131klama Ba\u015f\u0131na Maliyet anlam\u0131na gelir ve bu, faturaland\u0131rma y\u00f6ntemini ifade eder.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307242-identifier\"><a href=\"\/tr\/blog\/amazon-dsp\/\">DSP, Talep Taraf\u0131 Platformu<\/a> anlam\u0131na gelir. DSP, reklamverenlerin Amazon d\u0131\u015f\u0131ndaki di\u011fer web sitelerinde hedefli reklam yapmalar\u0131n\u0131, Amazon Yeniden Hedefleme Kampanyas\u0131 y\u00fcr\u00fctmelerini ve kendi hedef kitlelerini olu\u015fturabilmelerini sa\u011flayan bir yaz\u0131l\u0131md\u0131r; bu hedef kitleler Reklamveren Kitleleri veya Benzer Kitleler gibi olabilir.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-128533-identifier\">Hedefleme, kullan\u0131c\u0131lar\u0131n tercihleri ve arama niyetlerine g\u00f6re Amazon&#8217;da ve d\u0131\u015f\u0131nda hedeflenmesi i\u015flemidir. Amazon Reklamc\u0131l\u0131\u011f\u0131 yaln\u0131zca anahtar kelime, \u00fcr\u00fcn ve s\u0131n\u0131rl\u0131 hedef kitle hedeflemesine (ilgilere, sat\u0131n alma niyetlerine, konuma vb. dayal\u0131) izin verir.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-967733-identifier\">Kullan\u0131c\u0131 bazl\u0131 hedefleme \u2013 Kullan\u0131c\u0131 X, \u00fcr\u00fcn detay sayfas\u0131 Y&#8217;yi ziyaret etti veya belirli ilgi alanlar\u0131na sahip oldu\u011fu i\u00e7in bu bilgiler do\u011frultusunda hedeflenir ve reklam g\u00f6sterilir.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-537815-identifier\">Yeniden hedefleme, potansiyel al\u0131c\u0131lar\u0131n \u00fcr\u00fcn sayfan\u0131z\u0131 ziyaret ettikten sonra tekrar hedeflenerek sat\u0131n alma i\u015flemini tamamlamalar\u0131 i\u00e7in bir y\u00f6ntemdir. Ancak Amazon Yeniden Hedefleme sayesinde, Benzer Kitleler arac\u0131l\u0131\u011f\u0131yla, \u00f6rne\u011fin bir rakip \u00fcr\u00fcne ilgi duyan m\u00fc\u015fterilere de ula\u015f\u0131labilir.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-141785-identifier\">Amazon&#8217;da \u00e7evrimi\u00e7i sat\u0131c\u0131 olarak sahip oldu\u011funuz bu reklam se\u00e7enekleri:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-333029-identifier\" id=\"sponsored-products\">Sponsorlu \u00dcr\u00fcnler<\/h4><p class=\"theme-wp-block gb-responsive-373993-identifier\">Amazon&#8217;daki \u00e7evrimi\u00e7i sat\u0131c\u0131lar aras\u0131nda en pop\u00fcler reklamlar. Sponsorlu \u00dcr\u00fcnler, anahtar kelime ve ASIN bazl\u0131 reklamlard\u0131r ve belirli \u00fcr\u00fcnlerin arama sonu\u00e7lar\u0131nda ve \u00fcr\u00fcn detay sayfalar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131r\u0131r. Faturaland\u0131rma CPC ile yap\u0131l\u0131r.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-954686-identifier\"><img decoding=\"async\" width=\"844\" height=\"742\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png\" alt=\"Retargeting on Amazon \u2013 Sponsored Products\" class=\"wp-image-17726\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-407x358.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-768x675.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-441041-identifier\" id=\"sponsored-brands\">Sponsorlu Markalar<\/h4><p class=\"theme-wp-block gb-responsive-633607-identifier\">Sponsorlu Markalar, marka bilinirli\u011fini art\u0131rmak i\u00e7in uygundur ve pazar yerindeki arama sonu\u00e7lar\u0131nda ve \u00fcr\u00fcn sayfalar\u0131nda g\u00f6r\u00fcn\u00fcr. Reklamveren, Sponsorlu Markalar arac\u0131l\u0131\u011f\u0131yla markas\u0131n\u0131 sonu\u00e7lar\u0131n \u00fcst k\u0131sm\u0131nda \u00fc\u00e7 \u00fcr\u00fcn ve marka logosu ile tan\u0131tma imk\u00e2n\u0131na sahiptir. M\u00fc\u015fteriler, bir a\u00e7\u0131l\u0131\u015f sayfas\u0131na veya ma\u011fazaya y\u00f6nlendirilebilir. Faturaland\u0131rma CPC ile yap\u0131l\u0131r.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-225037-identifier\"><img decoding=\"async\" width=\"844\" height=\"486\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png\" alt=\"Amazon Yeniden Pazarlama Pikseli - Sponsorlu Markalar Reklamlar\u0131\" class=\"wp-image-17720\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-407x234.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-768x442.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-470153-identifier\" id=\"sponsored-display-ads\">Sponsorlu G\u00f6r\u00fcnt\u00fcleme Reklamlar\u0131<\/h4><p class=\"theme-wp-block gb-responsive-558421-identifier\">Sponsorlu G\u00f6r\u00fcnt\u00fcleme Reklamlar\u0131 ile Sponsorlu \u00dcr\u00fcnler ve Markalar aras\u0131ndaki fark, reklamlar\u0131n g\u00f6steriminde yatmaktad\u0131r. Sponsorlu \u00dcr\u00fcnler ve Markalar anahtar kelime bazl\u0131d\u0131r ve yaln\u0131zca Amazon&#8217;da g\u00f6r\u00fcn\u00fcr. Sponsorlu G\u00f6r\u00fcnt\u00fcleme Reklamlar\u0131, kullan\u0131c\u0131 bazl\u0131 verileri ve ilgi alanlar\u0131n\u0131 kullan\u0131r ve Amazon d\u0131\u015f\u0131nda da yay\u0131nlanabilir. Bu nedenle, Sponsorlu G\u00f6r\u00fcnt\u00fcleme Reklamlar\u0131 daha y\u00fcksek bir eri\u015fime sahiptir, m\u00fc\u015fteriyi bulundu\u011fu yerden yakalar ve Amazon&#8217;da yeniden hedefleme i\u00e7in de kullan\u0131labilir. Faturalama CPC ile yap\u0131l\u0131r.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-888858-identifier\" id=\"werbemittel-von-amazon-dsp\">Amazon DSP Reklam Ara\u00e7lar\u0131<\/h3><p class=\"theme-wp-block gb-responsive-15348-identifier\">Daha \u00f6nce belirtti\u011fimiz gibi, DSP, reklamlar\u0131n programatik reklamc\u0131l\u0131k arac\u0131l\u0131\u011f\u0131yla Amazon d\u0131\u015f\u0131nda da g\u00f6sterilmesini sa\u011flayan bir teknolojidir. Programatik reklamc\u0131l\u0131k i\u00e7in, medya alanlar\u0131, yani reklam alanlar\u0131, Amazon d\u0131\u015f\u0131nda sat\u0131n al\u0131nabilir. DSP reklamlar\u0131 yay\u0131nlayabilmek i\u00e7in Amazon Sat\u0131c\u0131s\u0131 olman\u0131za gerek yoktur.<\/p><p class=\"theme-wp-block gb-responsive-848078-identifier\">Reklamlar\u0131n en geni\u015f kitleye ba\u015far\u0131l\u0131 bir \u015fekilde ula\u015fabilmesi ve sat\u0131n alma ger\u00e7ekle\u015ftirebilmesi i\u00e7in Amazon \u00e7e\u015fitli formatlar sunmaktad\u0131r. Bu noktada, reklamveren olarak reklamlar\u0131n\u0131z\u0131 kullan\u0131p kullanmamaya veya Amazon reklam ara\u00e7lar\u0131n\u0131, \u00f6rne\u011fin \u00e7evrimi\u00e7i reklam \u015fablonlar\u0131 veya video reklam olu\u015fturucular\u0131n\u0131 kullanmaya esnek bir \u015fekilde karar verebilirsiniz.<\/p><p class=\"theme-wp-block gb-responsive-913090-identifier\">Geleneksel PPC reklamlar\u0131n\u0131n aksine, DSP \u00fczerinden reklamlar\u0131n faturalamas\u0131 CPM (Cost-per-Mile) ile yap\u0131lmaktad\u0131r. Amazon, pazar yerine ba\u011fl\u0131 olarak yakla\u015f\u0131k 35.000 $&#8217;l\u0131k bir minimum b\u00fct\u00e7e ile hesap yapman\u0131z gerekti\u011fini kendisi belirtmektedir. DSP reklamlar\u0131n\u0131n Amazon d\u0131\u015f\u0131nda yay\u0131nlanmas\u0131 nedeniyle, Amazon&#8217;da yeniden hedefleme i\u00e7in kullan\u0131labilirler.<\/p><p class=\"theme-wp-block gb-responsive-300820-identifier\">Bu reklam olanaklar\u0131yla, bir \u00e7evrimi\u00e7i sat\u0131c\u0131 olarak Amazon DSP&#8217;de yeniden hedefleme ba\u015flatma imkan\u0131na sahipsiniz:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-971434-identifier\" id=\"display-ads\">G\u00f6r\u00fcnt\u00fcleme Reklamlar\u0131<\/h4><p class=\"theme-wp-block gb-responsive-17283-identifier\">G\u00f6r\u00fcnt\u00fcleme Reklamlar\u0131, metin ve g\u00f6rseller i\u00e7eren ve bir hedef sayfaya y\u00f6nlendiren bir Call-to-Action (CTA) butonu bulunan reklamlard\u0131r. Reklamlar genellikle bir web sayfas\u0131n\u0131n \u00fcst veya yan kenar\u0131nda veya i\u00e7eri\u011finde yer al\u0131r. Burada <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-advertising?ref_=a20m_us_p_dsp_faq_blg_da\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">G\u00f6r\u00fcnt\u00fcleme Reklamlar\u0131 Olu\u015fturma K\u0131lavuzu<\/a> ve <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-ads-examples?ref_=a20m_us_lbr_gd_dispad_gd_daex\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">g\u00f6rseller ve CTA \u00f6\u011feleri i\u00e7in en iyi \u00f6rnekler<\/a> bulabilirsiniz.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-375387-identifier\" id=\"audio-ads\">Sesli Reklamlar<\/h4><p class=\"theme-wp-block gb-responsive-456738-identifier\">G\u00f6r\u00fcnt\u00fcleme reklam stratejinizi sesli reklamlarla tamamlamak istiyorsan\u0131z, Amazon bu reklam bi\u00e7imini de sunmaktad\u0131r. Sesli reklamlar 10 ile 30 saniye aras\u0131nda olabilir ve Amazon Music&#8217;teki \u015fark\u0131lar aras\u0131ndaki aralarda d\u00fczenli aral\u0131klarla \u00e7al\u0131n\u0131r.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-548942-identifier\" id=\"video-ads\">Video Reklamlar<\/h4><p class=\"theme-wp-block gb-responsive-600446-identifier\">Video Reklamlar markalar, sat\u0131c\u0131lar ve ajanslar i\u00e7in mevcuttur. Reklamverenler, \u00fcr\u00fcnlerini Amazon&#8217;da sat\u0131p satmad\u0131klar\u0131na bak\u0131lmaks\u0131z\u0131n bu reklamlar\u0131 yay\u0131nlayabilirler. Reklamlar, Amazon ak\u0131\u015f i\u00e7eriklerinin \u00f6n\u00fcnde veya ortas\u0131nda g\u00f6sterilir.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-534876-identifier\" id=\"dynamik-in-der-schaltung-der-anzeigen\">Reklamlar\u0131n Yay\u0131n\u0131nda Dinamizm<\/h3><p class=\"theme-wp-block gb-responsive-212182-identifier\">Retargeting reklamlar\u0131n\u0131 yay\u0131nlarken daha fazla dinamizm mi istiyorsunuz? Amazon DSP, bu se\u00e7ene\u011fi dinamik ve duyarl\u0131 reklam formatlar\u0131 \u015feklinde sunmaktad\u0131r &#8211; Dinamik E-Ticaret Reklamlar\u0131 (DEA) ve Duyarl\u0131 E-Ticaret Yarat\u0131c\u0131lar\u0131 (REC). B\u00f6ylece Amazon, \u00e7evrimi\u00e7i sat\u0131c\u0131lara b\u00fcy\u00fck bir \u00e7aba harcamadan \u00e7evrimi\u00e7i devin deneyimini kullanma imkan\u0131 sunmaktad\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-55413-identifier\">DEA&#8217;lar\u0131n kullan\u0131m\u0131 s\u0131ras\u0131nda Amazon, ilgili ASIN&#8217;in \u00fcr\u00fcn verilerine dayanarak en iyi reklam \u00f6\u011felerini arar ve en iyi sonu\u00e7lar\u0131 elde etmek i\u00e7in g\u00f6rsellerin, metinlerin, d\u00fczenlerin ve tasar\u0131mlar\u0131n farkl\u0131 varyasyonlar\u0131n\u0131 test eder.<\/p><p class=\"theme-wp-block gb-responsive-408041-identifier\">A\u015fa\u011f\u0131daki parametreler, ilgili Amazon \u00fcr\u00fcn\u00fcnden otomatik olarak \u00e7ekilir ve g\u00f6sterilir:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431923-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-7676-identifier\">\u00dcr\u00fcn Ba\u015fl\u0131\u011f\u0131<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-988921-identifier\">\u00dcr\u00fcn G\u00f6rseli<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518957-identifier\">Prime Logosu<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-521781-identifier\">Fiyat<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-503012-identifier\">De\u011ferlendirmeler<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-930528-identifier\">ve Call-to-Action Butonu<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-251814-identifier\">G\u00f6rseller, reklamlar\u0131n yerle\u015ftirilmesi, politikalar ve onay s\u00fcreci hakk\u0131nda \u00e7ok kapsaml\u0131 bir k\u0131lavuzu <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-specs\/ecommerce?ref_=a20m_us_spcs_ecm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">burada Amazon&#8217;da bulabilirsiniz<\/a>.<\/p><div class=\"wp-block-image gb-responsive-606578-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg\" alt=\"Amazon Yeniden Hedefleme Kampanyas\u0131 ile Dinamik E-Ticaret Reklamlar\u0131 (DEA)\" class=\"wp-image-17710\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA-407x339.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-161178-identifier\" id=\"welche-targeting-optionen-stehen-ihnen-bei-amazon-retargeting-zur-verfugung\">Amazon Yeniden Hedefleme&#8217;de hangi hedefleme se\u00e7enekleri mevcuttur?<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-228702-identifier\" id=\"asin-retargeting-product-views\">ASIN Yeniden Hedefleme \u2013 \u00dcr\u00fcn G\u00f6r\u00fcnt\u00fclemeleri<\/h4><p class=\"theme-wp-block gb-responsive-891270-identifier\">\u00dcr\u00fcn G\u00f6r\u00fcnt\u00fclemeleri, yeniden hedefleme reklamlar\u0131 i\u00e7in klasik bir se\u00e7enektir ve en y\u00fcksek Reklam Harcamas\u0131 Getirisi (ROAS) vaadiyle olduk\u00e7a pop\u00fclerdir. Potansiyel bir al\u0131c\u0131 bir \u00fcr\u00fcn\u00fc g\u00f6r\u00fcr, ancak sat\u0131n almaz. \u00dcr\u00fcn\u00fc sat\u0131n alana kadar veya reklam hedefinden \u00e7\u0131kana kadar hedeflenir.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-148884-identifier\" id=\"asin-retargeting-product-searches\">ASIN Yeniden Hedefleme \u2013 \u00dcr\u00fcn Aramalar\u0131<\/h4><p class=\"theme-wp-block gb-responsive-101289-identifier\">Bir kullan\u0131c\u0131, reklam\u0131 yap\u0131lan ASIN ile ilgili belirli bir anahtar kelime girer. Bu ASIN \u00fczerinde bir hedefleme olu\u015fturulabilir. Ancak anahtar kelime, Amazon taraf\u0131ndan algoritmik olarak belirlenir. \u00c7evrimi\u00e7i sat\u0131c\u0131 bu se\u00e7im s\u00fcrecine dair bir bilgiye sahip de\u011fildir.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-311963-identifier\" id=\"asin-retargeting-brand-views\">ASIN Yeniden Hedefleme \u2013 Marka G\u00f6r\u00fcnt\u00fclemeleri<\/h4><p class=\"theme-wp-block gb-responsive-671483-identifier\">Bir kullan\u0131c\u0131, belirli bir zaman diliminde bir markan\u0131n \u00fcr\u00fcnlerini inceliyorsa, hedefli bir \u015fekilde reklam verilebilir.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-363068-identifier\" id=\"asin-retargeting-brand-purchases\">ASIN Yeniden Hedefleme \u2013 Marka Sat\u0131n Almalar\u0131<\/h4><p class=\"theme-wp-block gb-responsive-209571-identifier\">Bir kullan\u0131c\u0131 belirli bir markan\u0131n \u00fcr\u00fcn\u00fcn\u00fc sat\u0131n al\u0131rsa ve ona ayn\u0131 markan\u0131n di\u011fer \u00fcr\u00fcnlerini sunmak isterseniz, o da hedeflenebilir. Bu, \u00f6zellikle <a href=\"\/tr\/blog\/amazon-display-ads\/\">\u00c7apraz ve Y\u00fckseltme Sat\u0131\u015f \u00dcr\u00fcnleri i\u00e7in uygun bir se\u00e7enektir<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-781386-identifier\" id=\"asin-retargeting-product-purchases\">ASIN Yeniden Hedefleme \u2013 \u00dcr\u00fcn Sat\u0131n Almalar\u0131<\/h4><p class=\"theme-wp-block gb-responsive-798139-identifier\">Bir kullan\u0131c\u0131, d\u00fczenli aral\u0131klarla yeniden sipari\u015f edilebilen bir t\u00fcketim \u00fcr\u00fcn\u00fc, \u00f6rne\u011fin takviye g\u0131da sipari\u015fi verirse, Amazon Yeniden Hedefleme arac\u0131l\u0131\u011f\u0131yla hedefli bir \u015fekilde reklam verilebilir, b\u00f6ylece yeniden sipari\u015fi m\u00fcmk\u00fcn oldu\u011funca tekrar oradan yapmas\u0131 sa\u011flanabilir.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-862483-identifier\" id=\"asin-retargeting-similarities-product-views\">ASIN Yeniden Hedefleme \u2013 Benzerlikler \u00dcr\u00fcn G\u00f6r\u00fcnt\u00fclemeleri<\/h4><p class=\"theme-wp-block gb-responsive-699982-identifier\">Bir kullan\u0131c\u0131, di\u011fer markalar\u0131n benzer \u00fcr\u00fcnlerini inceliyorsa, bunun i\u00e7in bir hedefleme ayarlanabilir. Ancak burada hangi ASIN&#8217;lerin se\u00e7ilece\u011fine Amazon algoritmas\u0131 karar verir.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-93676-identifier\" id=\"asin-retargeting-competitor-conquesting\">ASIN Yeniden Hedefleme \u2013 Rakip Fethetme<\/h4><p class=\"theme-wp-block gb-responsive-869853-identifier\">Rakip Fethetme, Benzerlikler \u00dcr\u00fcn G\u00f6r\u00fcnt\u00fclemeleri Yeniden Hedefleme ile benzer bir se\u00e7enektir. Ancak burada belirli ASIN&#8217;leri hedeflemek i\u00e7in tam olarak se\u00e7me imkan\u0131n\u0131z vard\u0131r. Benzerlikler \u00dcr\u00fcn G\u00f6r\u00fcnt\u00fclemeleri&#8217;nde bunu Amazon sizin i\u00e7in yapar.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-11279-identifier\" id=\"mit-welchen-kosten-ist-bei-amazon-retargeting-zu-rechnen\">Amazon Yeniden Hedefleme ile hangi maliyetlerle kar\u015f\u0131la\u015f\u0131labilir?<\/h2><p class=\"theme-wp-block gb-responsive-48702-identifier\">Genellikle, Amazon&#8217;daki reklamlar i\u00e7in yaln\u0131zca bir kullan\u0131c\u0131 reklam\u0131n\u0131za t\u0131klad\u0131\u011f\u0131nda \u00f6deme yapars\u0131n\u0131z (CPC \u2013 T\u0131klama Ba\u015f\u0131na Maliyet). Amazon DSP&#8217;de ise reklam\u0131n X say\u0131da ki\u015fiye g\u00f6sterimi i\u00e7in \u00f6deme yapars\u0131n\u0131z. Buna &#8220;G\u00f6sterim bazl\u0131 faturalama&#8221; denir &#8211; CPM \u2013 Bin G\u00f6sterim Ba\u015f\u0131na Maliyet, yani her 1.000 g\u00f6r\u00fcnt\u00fcleme i\u00e7in.<\/p><p class=\"theme-wp-block gb-responsive-563121-identifier\">Amazon Reklamc\u0131l\u0131\u011f\u0131n\u0131n aksine, Amazon DSP&#8217;de yaln\u0131zca Self Service y\u00f6ntemini de\u011fil, ayn\u0131 zamanda Y\u00f6netilen Hizmet y\u00f6ntemini de kullanma imkan\u0131n\u0131z vard\u0131r. Self Service y\u00f6nteminde, reklam kampanyan\u0131z \u00fczerinde tam kontrol sahibi olursunuz ve y\u00f6netim \u00fccreti \u00f6demezsiniz. Y\u00f6netilen Hizmetler i\u00e7in genellikle yakla\u015f\u0131k 10.000 EUR&#8217;luk bir minimum b\u00fct\u00e7eye ihtiyac\u0131n\u0131z vard\u0131r. Bu hizmette Amazon, \u00e7evrimi\u00e7i sat\u0131c\u0131 i\u00e7in reklamlar\u0131 kendisi olu\u015fturur ve size bir <a href=\"\/tr\/blog\/amazon-display-ads\/\">Kampanya Y\u00f6neticisi<\/a> atan\u0131r.<\/p><p class=\"theme-wp-block gb-responsive-894981-identifier\">Amazon DSP&#8217;ye nas\u0131l kaydolabilece\u011finiz hakk\u0131nda kesin bilgileri <a href=\"https:\/\/advertising.amazon.com\/de-de\/solutions\/products\/amazon-dsp?tag=googhydr-20&amp;hvadid=448098134638&amp;hvpos=&amp;hvexid=&amp;hvnetw=g&amp;hvrand=4567055610199769961&amp;hvpone=&amp;hvptwo=&amp;hvqmt=b&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9044735&amp;hvtargid=kwd-401268851195&amp;ref=pd_sl_4puf98unj7_b_sspa_ggl_d_de_ct_448098134638\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">do\u011frudan Amazon&#8217;dan<\/a> alabilirsiniz.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-962597-identifier\" id=\"welche-vorteile-hat-amazon-retargeting\">Amazon Yeniden Hedeflemenin avantajlar\u0131 nelerdir?<\/h2><p class=\"theme-wp-block gb-responsive-71449-identifier\">Yeniden Hedefleme ne i\u00e7in iyidir?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-127780-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-285777-identifier\">Yeniden Hedefleme, yaln\u0131zca m\u00fc\u015fterilere a\u00e7\u0131klamas\u0131 zor olan ve sat\u0131n alma i\u015flemini ger\u00e7ekle\u015ftirmek i\u00e7in daha fazla zamana ihtiya\u00e7 duyulan pahal\u0131 \u00fcr\u00fcnler i\u00e7in uygun de\u011fildir. \u00d6neri: Yeniden Hedefleme ile orta fiyat segmentlerinde veya bir ni\u015fte de \u00f6nemli \u00f6l\u00e7\u00fcde daha fazla sat\u0131\u015f elde edilebilir &#8211; yeter ki hedefler do\u011fru belirlenmi\u015f olsun. \u015eampuan veya bebek bezi gibi ki\u015fisel bak\u0131m \u00fcr\u00fcnleri, iyi bir \u015fekilde zamanlamal\u0131 olarak reklam\u0131 yap\u0131labilen ve genellikle yeniden sat\u0131n al\u0131nan \u00fcr\u00fcnlerdir.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18719-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-259390-identifier\">Ancak pahal\u0131 \u00fcr\u00fcnlerde de ge\u00e7erlidir: Sat\u0131n almaya istekli m\u00fc\u015fterileri reklamlarla ne kadar uzun s\u00fcre takip ederseniz ve &#8220;zay\u0131flamalar\u0131n\u0131&#8221; bekleyerseniz, tan\u0131t\u0131lan \u00fcr\u00fcn\u00fc ger\u00e7ekten satma \u015fans\u0131n\u0131z o kadar artar.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-52605-identifier\">Amazon Yeniden Hedefleme, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc zaten sat\u0131n alm\u0131\u015f olan hedef kitlelerin tamamen otomatik olarak hari\u00e7 tutulmas\u0131 sayesinde b\u00fcy\u00fck miktarda para tasarrufu sa\u011flar.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-887115-identifier\">Ayn\u0131 zamanda, Amazon&#8217;un reklam kampanyas\u0131ndan, yaln\u0131zca O \u00fcr\u00fcn de\u011fil, ayn\u0131 zamanda ilgili kategoride benzer bir \u00fcr\u00fcn\u00fc de sat\u0131n alan kullan\u0131c\u0131lar\u0131 hari\u00e7 tutma imkan\u0131 vard\u0131r. Bu, maliyetleri tekrar azalt\u0131r ve yine de istenen sat\u0131\u015f\u0131 sa\u011flar.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-689918-identifier\">Retargeting, d\u0131\u015f trafi\u011fi Amazon \u00fcr\u00fcn sayfan\u0131za geri y\u00f6nlendirmek i\u00e7in en iyi ara\u00e7t\u0131r. Retargeting reklamlar\u0131 ile y\u00fcksek bir ROAS ve sat\u0131\u015f art\u0131\u015f\u0131 s\u00fcrd\u00fcr\u00fclebilir.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-929971-identifier\">Amazon, yetkin bir ortak olarak yan\u0131n\u0131zdad\u0131r ve sat\u0131\u015fa b\u00fcy\u00fck ilgi g\u00f6stermektedir. M\u00fc\u015fteri veri analizi a\u00e7\u0131s\u0131ndan, daha iyi ve daha hassas bir hedefleme sunan ba\u015fka bir reklam platformu yoktur.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-683222-identifier\" id=\"fazit\">Fazit<\/h2><p class=\"theme-wp-block gb-responsive-348050-identifier\">Amazon, PAZAR YER\u0130 m\u00fc\u015fterileri i\u00e7in \u00e7ok b\u00fcy\u00fck bir avantaj olan \u00dcR\u00dcN ARAMA MOTORU&#8217;dur. Ancak, sat\u0131c\u0131lar i\u00e7in bu, y\u00fcksek rekabete kar\u015f\u0131 kendilerini kan\u0131tlamak i\u00e7in b\u00fcy\u00fck bir zorluktur. Potansiyel hedef kitlenize daha iyi ula\u015fmak istiyorsan\u0131z, PPC ve Retargeting reklamlar\u0131n\u0131n verilmesi esast\u0131r. B\u00f6ylece, m\u00fc\u015fteriler sat\u0131n alma ilgi alanlar\u0131na g\u00f6re bireysel reklamlarla hedeflenebilir ve takip edilebilir.<\/p><p class=\"theme-wp-block gb-responsive-459123-identifier\">Amazon Retargeting, b\u00fcy\u00fck resmin sadece bir par\u00e7as\u0131d\u0131r. Reklam vermek, ancak potansiyel bir al\u0131c\u0131n\u0131n bir Amazon \u00fcr\u00fcn\u00fcn\u00fc zaten g\u00f6r\u00fcnt\u00fclemesi durumunda anlam kazan\u0131r. Yani, Amazon&#8217;un reklamlar\u0131 etkili bir \u015fekilde g\u00f6sterebilmesi i\u00e7in \u00fcr\u00fcn detay sayfalar\u0131nda yeterince trafik olu\u015fturmal\u0131s\u0131n\u0131z.<\/p><p class=\"theme-wp-block gb-responsive-2992-identifier\">Bu, sizin i\u00e7in Retargeting&#8217;i Amazon&#8217;daki t\u00fcm pazarlama konseptinizin sadece bir s\u00fctunu olarak g\u00f6rmeniz gerekti\u011fi anlam\u0131na gelir. PPC kampanyalar\u0131 olmadan, konseptin b\u00fcy\u00fck olas\u0131l\u0131kla i\u015fe yaramayaca\u011f\u0131 ve yanl\u0131\u015f belirlenen hedefler nedeniyle \u00e7ok para kaybedece\u011finiz anlam\u0131na gelir.<\/p><p class=\"theme-wp-block gb-responsive-767103-identifier\">Reklam b\u00fct\u00e7enizi do\u011fru bir \u015fekilde yat\u0131rmak istiyorsan\u0131z, Programatik Reklamc\u0131l\u0131k ile ilgilenmeli veya profesyonelleri ekibe dahil etmelisiniz. Ancak bir \u015fey a\u00e7\u0131kt\u0131r &#8211; pazarlama olmadan, m\u00fc\u015fterilere kendi \u00fcr\u00fcnlerinizle ula\u015fmak \u00e7ok zor olacakt\u0131r.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-679166-identifier\" id=\"faq\">FAQ<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1640245984398\"><strong class=\"schema-faq-question\">Amazon PPC nedir?<\/strong> <p class=\"schema-faq-answer\">PPC, T\u0131klama Ba\u015f\u0131na \u00d6deme anlam\u0131na gelir ve t\u0131klama ba\u015f\u0131na \u00f6deme yapt\u0131\u011f\u0131n\u0131z reklam kampanyalar\u0131n\u0131 ifade eder.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246404783\"><strong class=\"schema-faq-question\">Amazon DSP nedir?<\/strong> <p class=\"schema-faq-answer\">DSP, Talep Taraf\u0131 Platformu anlam\u0131na gelir. DSP, reklamverenlerin Amazon d\u0131\u015f\u0131ndaki di\u011fer web sitelerinde hedefli reklam yapmalar\u0131n\u0131, Retargeting ger\u00e7ekle\u015ftirmelerini ve kendi hedef kitlelerini, \u00f6rne\u011fin Reklamveren Kitleleri veya Benzer Kitleler ile hedeflemelerini sa\u011flayan bir teknolojidir.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246104930\"><strong class=\"schema-faq-question\">Amazon Retargeting nedir?<\/strong> <p class=\"schema-faq-answer\">Retargeting, potansiyel al\u0131c\u0131lar\u0131n \u00fcr\u00fcn sayfan\u0131z\u0131 ziyaret ettikten sonra tekrar hedeflenerek sat\u0131n alma i\u015flemini tamamlamalar\u0131 i\u00e7in bir y\u00f6ntemdir.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246136866\"><strong class=\"schema-faq-question\">Amazon Retargeting nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/strong> <p class=\"schema-faq-answer\">Amazon Retargeting arac\u0131l\u0131\u011f\u0131yla potansiyel m\u00fc\u015fterileriniz, hem Amazon i\u00e7inde hem de d\u0131\u015f\u0131nda sat\u0131n alma i\u015flemini hat\u0131rlat\u0131l\u0131r.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-737141-identifier has-small-font-size\">G\u00f6r\u00fcnt\u00fc Kredileri, g\u00f6r\u00fcnt\u00fclerin s\u0131ras\u0131na g\u00f6re: \u00a9 TarikVision \u2013 stock.adobe.com \/ Ekran g\u00f6r\u00fcnt\u00fcs\u00fc @ Amazon \/ Ekran g\u00f6r\u00fcnt\u00fcs\u00fc @ Amazon \/ Ekran g\u00f6r\u00fcnt\u00fcs\u00fc @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon Yeniden Hedefleme ile potansiyel m\u00fc\u015fterileri sat\u0131n almaya y\u00f6nlendirmenin, onlar\u0131 sadece gitmelerine b\u0131rakmaktan \u00e7ok daha kolay oldu\u011funu biliyor muydunuz? Ortalama olarak, al\u0131c\u0131lar\u0131n ilk \u00fcr\u00fcn aramas\u0131ndan sonra bir sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftirmesi alt\u0131 ila yedi g\u00fcn s\u00fcrmektedir. Yeniden hedefleme sayesinde, \u00fcr\u00fcnlerinizi bu kritik zaman diliminde Amazon&#8217;da ve d\u0131\u015f\u0131nda tan\u0131tarak m\u00fc\u015fteriyi m\u00fcmk\u00fcn oldu\u011funca sat\u0131n alma i\u015flemini tamamlamaya<\/p>\n","protected":false},"author":8,"featured_media":17741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[570],"tags":[],"class_list":["post-113403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-ile-reklam-ver"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon&#039;daki Retargeting Reklamlar\u0131 bir bak\u0131\u015fta<\/title>\n<meta name=\"description\" content=\"Amazon ile Retargeting Reklamlar\u0131: M\u00fc\u015fterilerinize nas\u0131l ba\u015far\u0131l\u0131 bir \u015fekilde ula\u015fabilirsiniz ve hangi hedefleme se\u00e7enekleri mevcuttur? 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