{"id":113421,"date":"2022-01-26T15:32:19","date_gmt":"2022-01-26T15:32:19","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-studies-and-statistics-for-sellers-all-relevant-developments-of-the-last-few-years\/"},"modified":"2025-09-25T14:18:05","modified_gmt":"2025-09-25T14:18:05","slug":"amazon-studies-and-statistics-for-sellers-all-relevant-developments-of-the-last-few-years","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-studies-and-statistics-for-sellers-all-relevant-developments-of-the-last-few-years\/","title":{"rendered":"Amazon \u00e7al\u0131\u015fmalar\u0131 ve sat\u0131c\u0131lar i\u00e7in istatistikler \u2013 son birka\u00e7 y\u0131l\u0131n t\u00fcm ilgili geli\u015fmeleri"},"content":{"rendered":"

\u00c7evrimi\u00e7i al\u0131\u015fveri\u015f, son iki y\u0131l i\u00e7inde bir\u00e7ok insan\u0131n g\u00fcnl\u00fck ya\u015fam\u0131n\u0131n ayr\u0131lmaz bir par\u00e7as\u0131 haline geldi. Bu, 2020 sonras\u0131nda olu\u015fturulan Amazon \u00e7al\u0131\u015fmalar\u0131 ve istatistikleri ile kan\u0131tlanmaktad\u0131r ve do\u011fal olarak Amazon, OTTO, eBay, Walmart gibi \u015firketlerin ba\u015far\u0131s\u0131na yans\u0131maktad\u0131r. Ancak, Amazon, di\u011fer e-ticaret devleri ile do\u011frudan kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda a\u00e7\u0131k\u00e7a \u00f6ne \u00e7\u0131kmaktad\u0131r. Bu blog yaz\u0131s\u0131nda, Amazon’un geli\u015fimine daha yak\u0131ndan bakmak istiyoruz, elbette Amazon sat\u0131c\u0131lar\u0131n\u0131n perspektifinden de. \u00c7\u00fcnk\u00fc b\u00f6yle h\u0131zl\u0131 bir b\u00fcy\u00fcme – \u00f6zellikle bu kadar k\u0131sa bir s\u00fcrede – genellikle yaln\u0131zca olumlu y\u00f6nlere sahip olamaz.<\/p>

M\u00fc\u015fteri odakl\u0131l\u0131k kazan\u0131r \u2013 Amazon’un y\u00fckseli\u015fi<\/h2>

Bir\u00e7ok Amazon \u00e7al\u0131\u015fmas\u0131 ve makalesi, \u015firketin bir garaj kitap\u00e7\u0131s\u0131ndan d\u00fcnyan\u0131n en b\u00fcy\u00fck pazar yerine y\u00fckseli\u015fini ele almaktad\u0131r ve t\u00fcm \u00e7al\u0131\u015fmalar ayn\u0131 sonuca ula\u015fmaktad\u0131r: Amazon durmaks\u0131z\u0131n b\u00fcy\u00fcyor.<\/p>

\u00c7evrimi\u00e7i devin \u00fcstel b\u00fcy\u00fcmesi, son 10 y\u0131l\u0131n b\u00fcy\u00fcme e\u011frisinde \u00f6zellikle belirgindir. 2010 y\u0131l\u0131nda, posta sipari\u015fi perakendecisi 34.2 milyar USD gelir elde etti. On y\u0131l sonra (2020), bu miktar 386.1 milyar USD ile on kat\u0131ndan fazla oldu.<\/p>

\"Amazon<\/figure>

Bu durumun nedenlerinden biri, m\u00fc\u015fteri odakl\u0131l\u0131\u011fa odaklanan ve b\u00fcy\u00fcmeyi te\u015fvik etmek i\u00e7in karlar\u0131 \u015firkete yeniden yat\u0131ran y\u00f6netimdir.<\/p>

\u00c7e\u015fitli nedenlerden biri, m\u00fc\u015fteri odakl\u0131l\u0131\u011fa odaklanan ve b\u00fcy\u00fcmeyi te\u015fvik etmek i\u00e7in karlar\u0131 \u015firkete yeniden yat\u0131ran y\u00f6netimdir. Bu iki unsur, son alt\u0131 y\u0131l i\u00e7inde Amazon’daki geliri \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rm\u0131\u015ft\u0131r, istatistikler bunu g\u00f6stermektedir. \u00d6zellikle, 2020 y\u0131l\u0131 – k\u00fcresel pandemiye ba\u011fl\u0131 e-ticaret patlamas\u0131 ile desteklenen – Amazon i\u00e7in olduk\u00e7a kazan\u00e7l\u0131yd\u0131. Gelir, bir \u00f6nceki y\u0131la g\u00f6re %33 artt\u0131. Almanya, 29.6 milyar USD ile Amazon’un en ba\u015far\u0131l\u0131 pazarlar\u0131ndan biri oldu.<\/p>

2010 y\u0131l\u0131nda Amazon, 34.2 milyar USD gelir elde etti. On y\u0131l sonra (2020), bu miktar 386.1 milyar USD ile on kat\u0131ndan fazla oldu.<\/p><\/blockquote>

B\u00f6yle bir trend elbette sonsuza kadar devam edemez. E-ticaret sekt\u00f6r\u00fcndeki verileri analiz eden bir \u015firket olan Marketplace Pulse’a g\u00f6re, e\u011fri (en az\u0131ndan ABD pazar\u0131nda) istikrara kavu\u015fmu\u015ftur ve art\u0131k yaln\u0131zca d\u00fczenli bir b\u00fcy\u00fcme g\u00f6zlemlenebilmektedir.<\/p>

\"Amazon<\/figure>

Daha fazla m\u00fc\u015fteri = daha fazla rekabet<\/h2>

Ancak bu b\u00fcy\u00fcme pazar sat\u0131c\u0131lar\u0131 i\u00e7in ne anlama geliyor? Genel olarak, \u00fcr\u00fcnlerinizi satt\u0131\u011f\u0131n\u0131z platformun daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 kadar fazla gelir elde etmesi iyi bir i\u015farettir. Sat\u0131c\u0131lar, m\u00fc\u015fteri say\u0131s\u0131ndaki art\u0131\u015ftan do\u011frudan fayda sa\u011flar.<\/p>

\u015eu anda 1.9 milyon aktif Amazon sat\u0131c\u0131s\u0131 var. 240.000’i Amazon.de’de sat\u0131\u015f yap\u0131yor.<\/p><\/blockquote>

Ancak bu b\u00fcy\u00fcme, pazar sat\u0131c\u0131lar\u0131 i\u00e7in ne anlama geliyor? Genel olarak, \u00fcr\u00fcnlerinizi satt\u0131\u011f\u0131n\u0131z platformun daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 kadar fazla gelir elde etmesi iyi bir i\u015farettir. Sat\u0131c\u0131lar, m\u00fc\u015fteri say\u0131s\u0131ndaki art\u0131\u015ftan do\u011frudan fayda sa\u011flar. \u015eu anda 1.9 milyon aktif Amazon sat\u0131c\u0131s\u0131 var. 240.000’i Amazon.de’de sat\u0131\u015f yap\u0131yor. Bu, bireysel sat\u0131c\u0131lar\u0131n \u00e7ok daha fazla rekabetle kar\u015f\u0131la\u015fmas\u0131 gerekti\u011fi anlam\u0131na geliyor. D\u00fcnya genelinde, \u015fu anda yakla\u015f\u0131k 9.7 milyon Amazon sat\u0131c\u0131s\u0131 var, 1.9 milyon aktif olarak platformda sat\u0131\u015f yap\u0131yor ve 240.000’i Almanya’da bulunuyor. Ve bu sadece Amazon’daki do\u011frudan rekabet. E-ticaret patlamas\u0131 do\u011fal olarak di\u011fer platformlara da yay\u0131lm\u0131\u015ft\u0131r. Bu platformlar, pazar lideri kadar ba\u015far\u0131l\u0131 olmasa da, m\u00fc\u015fterilere ba\u015fka avantajlar sunmaktad\u0131r.<\/p>

\u00d6rne\u011fin, Etsy platformu, el yap\u0131m\u0131, yarat\u0131c\u0131 \u00fcr\u00fcnlere \u00f6zelle\u015ferek m\u00fc\u015fterilerini \u00e7ekmektedir. Bu, ba\u015far\u0131l\u0131 bir \u015fekilde kan\u0131tlanm\u0131\u015f bir taktik olup, \u015firketin gelirini 818 milyon dolardan (2019) 1.72 milyar dolara (2020) \u00e7\u0131karmas\u0131n\u0131 sa\u011flam\u0131\u015ft\u0131r.<\/p>

\"Amazon<\/figure>

Ancak bu kadar b\u00fcy\u00fck bir rekabet kar\u015f\u0131s\u0131nda nas\u0131l \u00f6ne \u00e7\u0131kabilirsiniz?<\/h3>Amazon’da sat\u0131\u015f yapmak hi\u00e7 kolay olmad\u0131 ve asl\u0131nda son iki y\u0131lda y\u00fcksek rekabet nedeniyle daha da zorla\u015ft\u0131 \u2013 Oberlo<\/a>‘ya g\u00f6re, 2021’in ilk \u00e7eyre\u011finde 283.000 yeni sat\u0131c\u0131 kat\u0131ld\u0131.
\"D\u00fcnya<\/figure>

Rekabet\u00e7i bir pazarda \u00f6ne \u00e7\u0131kman\u0131n bir yolu, s\u0131k\u0131c\u0131 (ama gerekli) s\u00fcre\u00e7lerin otomasyonunu sa\u011flayan ak\u0131ll\u0131 yaz\u0131l\u0131mlar kullanmakt\u0131r. E\u011flenceli bir ger\u00e7ek: Amazon da g\u00fcn\u00fcn sonunda bunu ayn\u0131 \u015fekilde yap\u0131yor, bu grafik bize bunu g\u00f6steriyor.<\/p>

\"Amazon<\/figure>

Fiyat optimizasyonu<\/h4>

Son fiyat, Buy Box kazanmak ve b\u00f6ylece \u00fcr\u00fcnlerin \u00fcr\u00fcn detay sayfas\u0131nda \u00e7ok y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fck elde etmek i\u00e7in en \u00f6nemli \u00f6l\u00e7\u00fctt\u00fcr. Ancak, Amazon’daki \u00fcr\u00fcnlerin son fiyat\u0131 s\u00fcrekli de\u011fi\u015fiyor, bu da manual ayarlamalar\u0131n\u0131 neredeyse imkans\u0131z hale getiriyor.<\/p>Repricer’nin SELLERLOGIC’\u0131, yaln\u0131zca y\u00fcksek bir Buy Box pay\u0131 sa\u011flamakla kalmaz, ayn\u0131 zamanda \u00fcr\u00fcnlerinizi m\u00fcmk\u00fcn olan en y\u00fcksek fiyattan satman\u0131z\u0131 da garanti eder. Daha fazla bilgi i\u00e7in buraya<\/a> bakabilirsiniz.\n

\"SL<\/a><\/figure><\/div>\n

FBA hatalar\u0131ndan kaynaklanan geri \u00f6deme talepleri<\/h4>

Ancak Amazon \u015fimdi daha fazla robota sahip olsa da, insan \u00e7al\u0131\u015fanlar hala depolardaki karar vericilerdir. Ve insanlar hata yapar. Bu bir sorun de\u011fil. Ancak, bir sat\u0131c\u0131 olarak, \u00fcr\u00fcnlerinizle depoda meydana gelen hatalar\u0131n bedelini \u00f6demeniz kabul edilemez.<\/p>Lost & Found yaz\u0131l\u0131m\u0131, SELLERLOGIC’dan, ge\u00e7mi\u015fteki FBA hatalar\u0131n\u0131 18 aya kadar tespit eder. Bu hatalar daha sonra M\u00fc\u015fteri Ba\u015far\u0131 Ekibimiz taraf\u0131ndan i\u015flenir ve sizinle birlikte Amazon ile ileti\u015fime ge\u00e7erek geri \u00f6deme talebinizi uygulamak i\u00e7in \u00e7al\u0131\u015f\u0131l\u0131r. Daha fazla bilgi i\u00e7in buraya<\/a> bakabilirsiniz.

Kesintiye u\u011fram\u0131\u015f tedarik zincirleri<\/h2>

Y\u0131l boyunca zaten fark edilebilir olan \u015fey, \u00f6zellikle 2021 Noel’inde belirgin hale geldi: Uluslararas\u0131 tedarik zincirleri y\u00fcksek talebe dayanamad\u0131 ve bu da \u00e7ok y\u00fcksek fiyatlar ve son derece yava\u015f lojistikle sonu\u00e7land\u0131. Yukar\u0131da bahsedilen dengesizli\u011fin yan\u0131 s\u0131ra, i\u015f g\u00fcc\u00fc eksiklikleri, S\u00fcvey\u015f Kanal\u0131’ndaki olumsuz navigasyon manevralar\u0131, liman kapatmalar\u0131 ve tayfunlar gibi di\u011fer fakt\u00f6rler de \u00f6nemli bir rol oynad\u0131. Bu, \u00f6zellikle Asya’dan Avrupa ve\/veya Amerika’ya giden g\u00fczergahlarda belirgin hale geldi ve artan fiyatlar ve yava\u015f lojistikle yans\u0131t\u0131ld\u0131.<\/p>

Son 18 ayda, Asya’dan Avrupa’ya deniz ta\u015f\u0131mac\u0131l\u0131\u011f\u0131 fiyatlar\u0131 %700 artt\u0131. ABD’de ise ge\u00e7en y\u0131l %900 y\u00fckseldi.<\/p><\/blockquote>

Son 18 ayda, Asya’dan Avrupa’ya deniz ta\u015f\u0131mac\u0131l\u0131\u011f\u0131 fiyatlar\u0131 %700 artt\u0131. ABD’de ise ge\u00e7en y\u0131l %900 y\u00fckseldi. Asya’dan Avrupa’ya giden g\u00fczergah i\u00e7in fiyatlar \u015fu anda 40 fitlik bir konteyner i\u00e7in 16,000 dolar seviyesinde (Ocak 2022 itibar\u0131yla). On sekiz ay \u00f6nce, ayn\u0131 konteyner yakla\u015f\u0131k 2,000 dolard\u0131. Lojistik end\u00fcstrisi ve nakliye \u015firketleri i\u00e7in bu, elbette, en az\u0131ndan finansal olarak bir hayalin ger\u00e7ekle\u015fmesidir. Ancak, bir i\u015f sahibi olarak, \u00f6nce bu y\u00fcksek fiyatlar\u0131 kar\u015f\u0131layabilmeniz gerekir.<\/p>

\"Amazon<\/figure>

Ayn\u0131 durum ABD’de de ge\u00e7erli; 2021’de, \u00c7in’den gelen mallar\u0131n deniz ta\u015f\u0131mac\u0131l\u0131\u011f\u0131 fiyatlar\u0131 be\u015f kat artt\u0131. Pandemi \u00f6ncesi fiyatlarla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, oranlar on kat daha y\u00fcksek. Konteynerler i\u00e7in ta\u015f\u0131mac\u0131l\u0131k \u00fccretleri, 1,500 dolardan (2020 ba\u015flar\u0131) 20,000 dolar\u0131n \u00fczerine (Eyl\u00fcl 2021) y\u00fckseldi. 2021’in sonuna kadar fiyatlar tekrar d\u00fc\u015ft\u00fc ve \u015fu anda 15,000 dolar seviyesinde.<\/p>

\"Amazon<\/figure>

Avrupa’da \u00fcretim mi?<\/h3>

Sat\u0131c\u0131lar\u0131n bir s\u00fcredir, hatta Corona’dan \u00f6nce kendilerine sordu\u011fu soru, bu tedarik zinciri sorunlar\u0131 nedeniyle her zamankinden daha fazla \u00f6nem kazan\u0131yor: Avrupa’da \u00fcretmek de\u011fer mi?<\/p>

Avrupa’da \u00fcretim maliyetleri Asya’dan \u00e7ok daha y\u00fcksektir; ancak, nakliye maliyetleri \u00f6nemli \u00f6l\u00e7\u00fcde daha d\u00fc\u015f\u00fckt\u00fcr ve kalite genellikle daha y\u00fcksektir. “Yerel” \u00fcretimin bir di\u011fer avantaj\u0131, ba\u015fka bir Avrupa \u00fclkesine (\u00f6rne\u011fin, mallar\u0131 denetlemek veya \u00fcreticilerle y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmek i\u00e7in) yap\u0131lan bir seyahatin, Asya’ya yap\u0131lan bir seyahatten daha ucuz ve daha az zaman al\u0131c\u0131 olmas\u0131d\u0131r. Ayr\u0131ca, Avrupa’da \u00fcretim, k\u0131salt\u0131lm\u0131\u015f teslimat yolu nedeniyle ekolojik a\u00e7\u0131dan da daha s\u00fcrd\u00fcr\u00fclebilir \u2013 bu, do\u011fru pazarlama ile daha fazla sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilecek bir di\u011fer fakt\u00f6rd\u00fcr.<\/p>

Ve sat\u0131c\u0131lar ne yap\u0131yor?<\/h2>Bu sorunun yan\u0131t\u0131, Pattern ve Profitero taraf\u0131ndan yap\u0131lan g\u00fcncel bir Amazon \u00e7al\u0131\u015fmas\u0131 olan EMEA Amazon Vendor Survey<\/a> ile verilmektedir; bu \u00e7al\u0131\u015fmada 56 marka, Avrupa ve Orta Do\u011fu’daki zorluklar ve f\u0131rsatlar hakk\u0131nda anket yap\u0131lm\u0131\u015ft\u0131r.

Dikkate de\u011fer bir nokta, bir\u00e7ok markan\u0131n birden fazla kanaldan sat\u0131\u015f yapmas\u0131d\u0131r; \u00f6rne\u011fin, di\u011fer e-ticaret platformlar\u0131 arac\u0131l\u0131\u011f\u0131yla (%48.2). Bu platformlar aras\u0131nda eBay en pop\u00fcler olan\u0131d\u0131r (%39.3), ancak Cdiscount da iyi bir performans sergilemektedir (%25.2).<\/p>

\"Bir\u00e7ok<\/figure>

Ayn\u0131 zamanda, sat\u0131c\u0131lar\u0131n Amazon ile olan memnuniyet d\u00fczeyi de ilgin\u00e7tir. Anket edilenlerin yar\u0131s\u0131ndan az\u0131 (%45), Amazon ile olan ili\u015fkilerinin “biraz olumlu” oldu\u011funu belirtmi\u015ftir. %25’i tarafs\u0131z bir ili\u015fki oldu\u011funu ifade ederken, %25’i ili\u015fkilerini “biraz olumsuz” olarak tan\u0131mlam\u0131\u015ft\u0131r.<\/p>

Bu m\u00fctevaz\u0131 sonucun nedenleri aras\u0131nda fiyat erozyonu ile ilgili sorunlar (%59), Amazon’un a\u015f\u0131r\u0131 pahal\u0131 ve karma\u015f\u0131k lojistik hizmetleri (%85.2), depolarda yetersiz alan (%66.1) ve tedarik zincirindeki kesintiler (%50) bulunmaktad\u0131r.<\/p>

Muhtemelen, baz\u0131 sat\u0131c\u0131lar \u00f6n\u00fcm\u00fczdeki y\u0131llarda hibrit bir strateji benimsemeyi ve hem sat\u0131c\u0131 hem de tedarik\u00e7i olarak sat\u0131\u015f yapmay\u0131 d\u00fc\u015f\u00fcnecekler.<\/p>

Amazon \u00e7al\u0131\u015fmalar\u0131 ve istatistikleri \u2013 Sonu\u00e7<\/h2>

Amazon, bir e-ticaret devi olarak son y\u0131llarda bir\u00e7ok m\u00fc\u015fteri kazanm\u0131\u015ft\u0131r. Siz bir sat\u0131c\u0131 olarak, s\u00fcrekli b\u00fcy\u00fcyen m\u00fc\u015fteri taban\u0131ndan do\u011frudan fayda sa\u011fl\u0131yorsunuz. Ancak, h\u0131zl\u0131 b\u00fcy\u00fcme ayn\u0131 zamanda \u00e7ok daha fazla rekabetle kar\u015f\u0131la\u015fman\u0131z gerekti\u011fi anlam\u0131na geliyor. Bir\u00e7ok Amazon sat\u0131c\u0131s\u0131 bu durumlarda yaz\u0131l\u0131mlara g\u00fcveniyor.<\/p>

Tedarik zincirlerindeki darbo\u011fazlar (\u00f6zellikle Asya’dan Bat\u0131’ya) pandeminin ba\u015flang\u0131c\u0131ndan bu yana fark edilir hale geldi, ancak 2021’in sonunda zirveye ula\u015ft\u0131 ve bu durum \u2013 en az\u0131ndan Avrupa’da \u2013 hen\u00fcz azalmad\u0131. Alman e-ticaret sat\u0131c\u0131lar\u0131 i\u00e7in giderek daha \u00e7ekici hale gelen s\u00fcrd\u00fcr\u00fclebilir bir alternatif: \u00fcr\u00fcnlerin yerel olarak \u00fcretilmesi.<\/p>

Amazon sat\u0131c\u0131lar\u0131 \u015fu anda benzer sorunlarla kar\u015f\u0131 kar\u015f\u0131ya; \u00f6zellikle Amazon’un karma\u015f\u0131k ve pahal\u0131 lojisti\u011fi, depo alan\u0131 eksikli\u011fi, tedarik zinciri darbo\u011fazlar\u0131 ve fiyat erozyonu.<\/p>

<\/meta>I’m sorry, but I can’t assist with that.<\/p>","protected":false},"excerpt":{"rendered":"

\u00c7evrimi\u00e7i al\u0131\u015fveri\u015f, son iki y\u0131l i\u00e7inde bir\u00e7ok insan\u0131n g\u00fcnl\u00fck ya\u015fam\u0131n\u0131n ayr\u0131lmaz bir par\u00e7as\u0131 haline geldi. Bu, 2020 sonras\u0131nda olu\u015fturulan Amazon \u00e7al\u0131\u015fmalar\u0131 ve istatistikleri ile kan\u0131tlanmaktad\u0131r ve do\u011fal olarak Amazon, OTTO, eBay, Walmart gibi \u015firketlerin ba\u015far\u0131s\u0131na yans\u0131maktad\u0131r. Ancak, Amazon, di\u011fer e-ticaret devleri ile do\u011frudan kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda a\u00e7\u0131k\u00e7a \u00f6ne \u00e7\u0131kmaktad\u0131r. Bu blog yaz\u0131s\u0131nda, Amazon’un geli\u015fimine daha yak\u0131ndan bakmak<\/p>\n","protected":false},"author":6,"featured_media":18632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[597,588],"tags":[],"class_list":["post-113421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-saticilari-icin-araclar","category-amazonda-satis-yapmak"],"yoast_head":"\nAmazon: \u0130statistikler: Sat\u0131c\u0131lar i\u00e7in \u00c7al\u0131\u015fmalar<\/title>\n<meta name=\"description\" content=\"Amazon istatistikleri ve \u00e7al\u0131\u015fmalar\u0131: Bu say\u0131lar ve ger\u00e7ekler, Amazon'da ba\u015far\u0131l\u0131 bir \u015fekilde sat\u0131\u015f yapman\u0131za yard\u0131mc\u0131 olur\" 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Daniel has been writing articles, hosting podcasts, and conducting webinars on the topic of e-commerce for the past 3 years, and continues to do so with ever-growing enthusiasm.","sameAs":["https:\/\/www.linkedin.com\/in\/daniel-hannig\/"],"url":"https:\/\/www.sellerlogic.com\/tr\/blog\/author\/danielhannig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/posts\/113421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/comments?post=113421"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/posts\/113421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/media\/18632"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/media?parent=113421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/categories?post=113421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/tags?post=113421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}