{"id":113460,"date":"2019-11-19T08:24:00","date_gmt":"2019-11-19T08:24:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fiyat-optimizasyonu-bir-repricer-nin-vazgecilmez-olmasinin-5-nedeni\/"},"modified":"2019-11-19T08:24:00","modified_gmt":"2019-11-19T08:24:00","slug":"amazon-fiyat-optimizasyonu-bir-repricer-nin-vazgecilmez-olmasinin-5-nedeni","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-fiyat-optimizasyonu-bir-repricer-nin-vazgecilmez-olmasinin-5-nedeni\/","title":{"rendered":"Amazon fiyat optimizasyonu \u2013 bir Repricer’nin vazge\u00e7ilmez olmas\u0131n\u0131n 5 nedeni"},"content":{"rendered":"

Herkes, Amazon’da sat\u0131\u015f yap\u0131yorsa, pazar yerinin ne kadar hiper rekabet\u00e7i bir ortam sundu\u011funu bilir. Amazon’da yaln\u0131zca bireysel \u00fcr\u00fcnler aras\u0131nda de\u011fil, ayn\u0131 zamanda ayn\u0131 \u00fcr\u00fcn\u00fcn sat\u0131c\u0131lar\u0131 aras\u0131nda da rekabet vard\u0131r. Son durumda, do\u011fru fiyat genellikle hangi sat\u0131c\u0131n\u0131n \u00fcr\u00fcn\u00fc sonunda sataca\u011f\u0131n\u0131 belirler. Amazon’daki fiyatland\u0131rma, \u00f6rne\u011fin eBay’deki gibi farkl\u0131 de\u011fildir. Ve tam burada, SELLERLOGIC’dan bir Amazon Repricer’nin otomatik fiyat optimizasyonu devreye girer.<\/p>

Bu noktada temel bilgilerini tazelemek isteyenler i\u00e7in burada \u015funlar\u0131 bulabilirsiniz: \u201eRepricing nedir ve en b\u00fcy\u00fck 14 hata nelerdir?<\/a>\u201c <\/p>

Tam rekabet …<\/h2>

Amazon sat\u0131c\u0131lar\u0131 i\u00e7in fiyat optimizasyonunun neden vazge\u00e7ilmez oldu\u011funu daha ayr\u0131nt\u0131l\u0131 olarak ele almadan \u00f6nce, Amazon’daki rekabet durumuna bir kez daha dikkat etmemiz gerekiyor.<\/p>

… ayn\u0131 kategorideki farkl\u0131 \u00fcr\u00fcnler aras\u0131nda<\/h3>

E\u011fer oyun fareleri, stres toplar\u0131, dekorasyon \u00fcr\u00fcnleri veya bah\u00e7e mobilyalar\u0131 sat\u0131yorsan\u0131z, en nadir durumlarda bir \u00fcr\u00fcn grubunun tek sat\u0131c\u0131s\u0131 olacaks\u0131n\u0131z. Yani, bah\u00e7e sandalyeleriniz ba\u015fka bir sat\u0131c\u0131n\u0131n bah\u00e7e sandalyeleriyle rekabet ediyor.<\/p>

Bu rekabet, her arama sonu\u00e7 sayfas\u0131nda s\u00fcrd\u00fcr\u00fclmektedir. Orada, ayn\u0131 sorunu \u00e7\u00f6zmesi gereken bir\u00e7ok farkl\u0131 \u00fcr\u00fcn kar\u015f\u0131 kar\u015f\u0131ya gelmektedir. Hangi \u00fcr\u00fcn\u00fcn \u00fcstte olaca\u011f\u0131, Amazon’un, ilgili arama sorgusu i\u00e7in sat\u0131n alma olas\u0131l\u0131\u011f\u0131n\u0131 hesaplayan karma\u015f\u0131k bir algoritma arac\u0131l\u0131\u011f\u0131yla belirlenmektedir. En y\u00fcksek sat\u0131n alma olas\u0131l\u0131\u011f\u0131na sahip \u00fcr\u00fcn birinci s\u0131rada yer almaktad\u0131r.<\/p>

Elbette fiyat da burada bir rol oynar. Bu, her zaman en ucuz \u00fcr\u00fcn\u00fcn \u00fcstte oldu\u011fu anlam\u0131na gelmez, aksine arama sorgusuna en iyi uyan ve \u00e7ekici bir fiyat g\u00f6steren \u00fcr\u00fcnd\u00fcr. Bu nedenle, Amazon’daki fiyat optimizasyonunu ihmal etmemek \u00f6nemlidir.<\/p>

… Buy Box’\u00fc elde etmek i\u00e7in<\/h3>

Sadece genel bak\u0131\u015f sayfas\u0131nda de\u011fil, ayn\u0131 zamanda bireysel \u00fcr\u00fcnlerde de ac\u0131mas\u0131z bir rekabetle kar\u015f\u0131 kar\u015f\u0131yas\u0131n\u0131z.<\/p>

Sebep \u015fudur: Amazon, temiz bir \u00fcr\u00fcn katalo\u011fu olmas\u0131n\u0131 istemektedir ve bu nedenle ayn\u0131 \u00fcr\u00fcn\u00fcn birden fazla kez katalo\u011fa eklenmesine izin vermemektedir. Pazar yeri, EAN ve marka arac\u0131l\u0131\u011f\u0131yla \u00fcr\u00fcn\u00fcn zaten katalogda olup olmad\u0131\u011f\u0131n\u0131 tespit eder. E\u011fer durum b\u00f6yleyse, ayn\u0131 \u00fcr\u00fcn\u00fcn sat\u0131c\u0131s\u0131 olarak mevcut \u00fcr\u00fcn listelemesine “eklenirsiniz”. “Eklenmek” ile neyi kastetti\u011fimizi hemen anlayacaks\u0131n\u0131z.<\/p>

M\u00fc\u015fterinin olas\u0131 tedarik\u00e7iler aras\u0131ndaki se\u00e7imle bunalmamas\u0131 i\u00e7in Amazon, “al\u0131\u015fveri\u015f sepeti alan\u0131” olarak bilinen bir alan\u0131, \u0130ngilizce Buy Box<\/a> bulundurmaktad\u0131r. Bu alan, “Sepete Ekle” sar\u0131 butonunun bulundu\u011fu sa\u011f \u00fcst k\u00f6\u015fedeki aland\u0131r ve Amazon’daki fiyat ayarlamalar\u0131 ve fiyat optimizasyonu a\u00e7\u0131s\u0131ndan kritik bir rol oynamaktad\u0131r.<\/p>

\"Fiyatlar\u0131<\/figure><\/div>

Bu butonun arkas\u0131nda tam olarak B\u0130R sat\u0131c\u0131n\u0131n teklifi bulunmaktad\u0131r. Ayn\u0131 \u00fcr\u00fcn\u00fc sunan di\u011fer t\u00fcm sat\u0131c\u0131lar, s\u0131radan bir listede bir araya getirilir.<\/p>

\"Fiyatlar\u0131n\u0131<\/figure><\/div>

Bu nedenle, Buy Box’\u00fcn kutsal k\u00e2se olarak g\u00f6r\u00fclmesi \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fildir – \u00e7\u00fcnk\u00fc bir \u00fcr\u00fcn\u00fcn SATI\u015eLARININ %90’\u0131 Buy Box’te ger\u00e7ekle\u015fmektedir.<\/p>Amazon’un hangi sat\u0131c\u0131n\u0131n Buy Box’\u00fc kazanaca\u011f\u0131na karar vermesi, yine s\u0131k\u0131 bir s\u0131rd\u0131r. Ancak, sat\u0131c\u0131 performans\u0131, g\u00f6nderim h\u0131z\u0131, kullan\u0131labilirlik VE fiyat\u0131n belirleyici roller oynad\u0131\u011f\u0131 kesin olarak kabul edilmektedir. Bu da bizi “Amazon’da fiyat optimizasyonu” konusuna getiriyor.

Ama b\u00f6yle bir rekabet ortam\u0131nda nas\u0131l \u00f6ne \u00e7\u0131k\u0131l\u0131r?<\/h2>

Basit cevap: Rakiplerinizden daha iyi olun.<\/p>

Kesin cevap: Amazon’un Buy Box’\u00fc hesaplamak i\u00e7in kulland\u0131\u011f\u0131 se\u00e7im kriterlerini rakiplerinizden daha iyi bir \u015fekilde yerine getirin.<\/p>

Bu kriterler nelerdir? \u0130\u015fte Buy Box’\u00fcn en \u00f6nemli kriterleri<\/a>:<\/p>

\"Amazon'daki<\/figure><\/div>

Bu de\u011ferler, Buy Box’\u00fc elde edebilmek i\u00e7in asgari gereksinimlerdir. Bu kriterler yerine getirilmezse, \u00fcr\u00fcn\u00fcn tek sat\u0131c\u0131s\u0131 olsan\u0131z bile Buy Box’\u00fc alamazs\u0131n\u0131z. Bu nedenle, de\u011ferleriniz ne kadar iyi olursa, Buy Box’\u00fc kazanma \u015fans\u0131n\u0131z o kadar b\u00fcy\u00fck olur.<\/p>

Ancak iki son derece \u00f6nemli kriter hakk\u0131nda hen\u00fcz konu\u015fmad\u0131k: g\u00f6nderim y\u00f6ntemi ve toplam fiyat.<\/p>

G\u00f6nderim y\u00f6ntemi<\/h3>

G\u00f6nderim y\u00f6ntemi hakk\u0131nda konu\u015ftu\u011fumuzda, \u00fcr\u00fcn\u00fcn kim taraf\u0131ndan ve hangi ko\u015fullarda g\u00f6nderilece\u011fi konusunu ele al\u0131yoruz. Amazon, \u00fcr\u00fcn g\u00f6nderimi i\u00e7in iki temel se\u00e7ene\u011fi ay\u0131rt eder: Amazon taraf\u0131ndan g\u00f6nderim (FBA = Fulfillment by Amazon) veya sat\u0131c\u0131 taraf\u0131ndan g\u00f6nderim (FBM = Fulfillment by Merchant).<\/p>

FBA ve FBM kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/h4>

<\/p>

Amazon taraf\u0131ndan yerine getirme<\/strong><\/th>Sat\u0131c\u0131 taraf\u0131ndan yerine getirme<\/strong><\/th><\/tr><\/thead>
Amazon taraf\u0131ndan depolama ve g\u00f6nderim<\/td>Sat\u0131c\u0131 taraf\u0131ndan depolama ve g\u00f6nderim<\/td><\/tr>
Amazon taraf\u0131ndan m\u00fc\u015fteri hizmeti

<\/td>		Sat\u0131c\u0131 taraf\u0131ndan m\u00fc\u015fteri hizmeti<\/td><\/tr>
Amazon taraf\u0131ndan m\u00fc\u015fteri hizmeti

<\/td>		Sat\u0131c\u0131 taraf\u0131ndan iade i\u015flemleri<\/td><\/tr>
\u00dc\u00e7 \u00f6nc\u00fc noktaya ba\u011fl\u0131 olarak her zaman iyi sat\u0131c\u0131 performans\u0131<\/td>Sat\u0131c\u0131 performans\u0131n\u0131 korumak \u00e7ok daha zor<\/td><\/tr>
Prime Program\u0131na kat\u0131l\u0131m dahil<\/td>Prime Program\u0131na kat\u0131l\u0131m yaln\u0131zca sat\u0131c\u0131 taraf\u0131ndan Prime ile m\u00fcmk\u00fcnd\u00fcr<\/td><\/tr>
\u00dcr\u00fcn ba\u015f\u0131na sabit \u00fccretler<\/td>Depolama alan\u0131 maliyetleri, dolu olup olmad\u0131\u011f\u0131na bak\u0131lmaks\u0131z\u0131n<\/td><\/tr>
G\u00f6nderim hizmet sa\u011flay\u0131c\u0131lar\u0131 \u00fczerinde etkisi yoktur<\/td>G\u00f6nderim hizmet sa\u011flay\u0131c\u0131s\u0131nda kendi belirleme (sat\u0131c\u0131 taraf\u0131ndan Prime d\u0131\u015f\u0131nda)<\/td><\/tr>
Al\u0131c\u0131ya kar\u015f\u0131 sat\u0131c\u0131 olarak g\u00f6r\u00fcn\u00fcrl\u00fck yoktur<\/td>Paket arac\u0131l\u0131\u011f\u0131yla sat\u0131c\u0131 olarak g\u00f6r\u00fcn\u00fcrl\u00fck<\/td><\/tr>
Kullan\u0131\u015fl\u0131, h\u0131zl\u0131 sat\u0131lan \u00fcr\u00fcnler i\u00e7in idealdir<\/td>Hacimli ve yava\u015f sat\u0131lan \u00fcr\u00fcnler i\u00e7in idealdir<\/td><\/tr><\/tbody><\/table><\/figure>

G\u00f6nderim y\u00f6nteminin arka plan\u0131 Prime etiketi ile ilgilidir. Amazon taraf\u0131ndan g\u00f6nderilen teklifler otomatik olarak Prime etiketini al\u0131r. Ancak, FBM sat\u0131c\u0131lar\u0131 da “Sat\u0131c\u0131 taraf\u0131ndan Prime” program\u0131 arac\u0131l\u0131\u011f\u0131yla Prime etiketine uygun hale gelme imkan\u0131na sahiptir.<\/p>

Toplam fiyat<\/h3>

Fakat fiyatla ilgili konu\u015ftu\u011funda, Amazon yaln\u0131zca \u00fcr\u00fcn fiyat\u0131n\u0131 kastetmiyor. Buy Box’\u00fcn hesaplanmas\u0131nda, \u00fcr\u00fcn ve g\u00f6nderim i\u00e7in toplam maliyetler dikkate al\u0131nmaktad\u0131r. Bu nedenle, \u00fcr\u00fcn fiyat\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcp g\u00f6nderim maliyetlerini art\u0131rarak manip\u00fclasyon yap\u0131lmas\u0131 m\u00fcmk\u00fcn de\u011fildir.<\/p>

Fiyat optimizasyonu ile Amazon Buy Box<\/h2>

Fiyat konusunun ne kadar hassas oldu\u011funu biliyoruz. Hi\u00e7bir sat\u0131c\u0131 negatif marj ile sat\u0131\u015f yapmak istemez. Hi\u00e7bir sat\u0131c\u0131 sadece kaybedenlerin oldu\u011fu bir fiyat sava\u015f\u0131na kar\u0131\u015fmak istemez. Yine de fiyat kald\u0131ra\u00e7 olarak g\u00f6z ard\u0131 edilmemelidir. \u00c7\u00fcnk\u00fc rakipleriniz de uyumuyor: Art\u0131k Amazon’da fiyatlar\u0131n\u0131 optimize etmek standart hale geldi.

\u00c7\u00fcnk\u00fc Amazon, m\u00fc\u015fterilerine en iyi fiyatla en iyi teklifi sunmak istiyor. Rekabet\u00e7i olmayan bir fiyat, “Di\u011fer Sat\u0131c\u0131lar” listesinin belirsizli\u011fine d\u00fc\u015fmenin en kesin yoludur.

Fiyat\u0131 etkili bir kald\u0131ra\u00e7 olarak kullanmak i\u00e7in, Buy Box’\u00fc s\u00fcrekli olarak izlemeniz ve onu kaybetti\u011finizde fiyat\u0131 ayarlaman\u0131z gerekir. Zaman harcamas\u0131 \u00e7ok fazla olurdu. Bu nedenle, Amazon fiyat optimizasyonunu otomatikle\u015ftirmek mant\u0131kl\u0131d\u0131r. \u0130\u015fte bu, SELLERLOGIC’\u0131n bir repricing yaz\u0131l\u0131m\u0131n\u0131n g\u00f6revidir.<\/p>

<\/p>

\"Northeastern<\/figure><\/div>

Amazon Repricer’nin otomatik fiyat optimizasyonu b\u00f6yle \u00e7al\u0131\u015f\u0131r<\/h2>

Repricer \u00fcr\u00fcnlerinizi ve rakiplerinizin \u00fcr\u00fcnlerini kesintisiz olarak izler. Rakip \u00fcr\u00fcnlerden birinin fiyat\u0131 de\u011fi\u015firse ve b\u00f6ylece Buy Box’\u00fc kazan\u0131rsa, yaz\u0131l\u0131m otomatik olarak ayarlama yapar. Ancak fiyat d\u00fc\u015f\u00fc\u015f\u00fc ba\u015flamamas\u0131 i\u00e7in ara\u00e7larda, fiyat\u0131n ayarlanamayaca\u011f\u0131 bir minimum fiyat belirlenebilir.

Repricer’nin i\u00e7sel \u00e7al\u0131\u015fma \u015fekli farkl\u0131l\u0131k g\u00f6sterir. Kural tabanl\u0131 repricing ara\u00e7lar\u0131 ve SELLERLOGIC’\u0131nki gibi dinamik Repricer’ler vard\u0131r.<\/p>

Amazon’da kural tabanl\u0131 fiyat optimizasyonu<\/h3>

Bu yakla\u015f\u0131mda rakip fiyat\u0131 \u00f6n plandad\u0131r. \u00d6nceden tan\u0131mlanm\u0131\u015f kurala ba\u011fl\u0131 olarak, kendi fiyat\u0131n\u0131z rakip fiyat\u0131na g\u00f6re ayarlan\u0131r.

\u00d6rne\u011fin, kendi fiyat\u0131n\u0131z\u0131n her zaman en ucuzdan 3 sent daha d\u00fc\u015f\u00fck olmas\u0131 ayarlanabilir, b\u00f6ylece Buy Box’\u00fcn kar\u0131n\u0131 garanti alt\u0131na alabilirsiniz.

Ancak rakip fiyat\u0131na odaklanman\u0131n baz\u0131 dezavantajlar\u0131 vard\u0131r. Buy Box yaln\u0131zca fiyatla belirlenmedi\u011finden, daha iyi sat\u0131c\u0131 performans\u0131na sahip sat\u0131c\u0131lar, Buy Box’\u00fc kaybetmeden daha y\u00fcksek fiyatlar elde edebilirler. Bu durumu kural tabanl\u0131 bir Repricer dikkate alamaz. Bu nedenle, bu t\u00fcr repricing ara\u00e7lar\u0131n\u0131 kullan\u0131rken para kaybetme riski vard\u0131r. Bu yakla\u015f\u0131m\u0131n tam olarak ate\u015fledi\u011fi fiyat sava\u015flar\u0131ndan bahsetmiyorum bile.<\/p>

Amazon’da dinamik fiyat optimizasyonu<\/h3>

Dinamik yakla\u015f\u0131m, SELLERLOGIC Repricer’nin de izledi\u011fi gibi, yaln\u0131zca rakiplere ba\u011fl\u0131 de\u011fildir. Aksine, bu yakla\u015f\u0131m Buy Box’\u00fcn k\u00e2r\u0131na yol a\u00e7an m\u00fcmk\u00fcn oldu\u011funca \u00e7ok kriteri dikkate al\u0131r ve fiyat\u0131 yaln\u0131zca Buy Box’\u00fcn k\u00e2r\u0131 i\u00e7in kesinlikle gerekli oldu\u011fu kadar ayarlar.

Bu sayede Buy Box’te \u00e7ok daha y\u00fcksek fiyatlar elde edebilir ve b\u00f6ylece hem ciroyu hem de k\u00e2r\u0131 optimize edebilirsiniz.

2017 y\u0131l\u0131nda Northeastern \u00dcniversitesi’nden bir \u00e7al\u0131\u015fma<\/a> dinamik bir Repricer kullan\u0131m\u0131 ile Buy Box’\u00fcn k\u00e2r\u0131 aras\u0131nda belirgin bir korelasyon bulmu\u015ftur. \u00dcstelik daha y\u00fcksek k\u00e2rl\u0131l\u0131kta bile.

Bu nedenle, mutlaka bir Repricer kullanman\u0131z i\u00e7in 5 nedeni de ele al\u0131yoruz.<\/p>

Amazon i\u00e7in dinamik fiyat optimizasyonu kullanman\u0131n 5 nedeni<\/h2>

#1: Zaman tasarrufu<\/h3>

T\u00fcm \u00fcr\u00fcnlerin fiyatlar\u0131n\u0131n manuel olarak kontrol edilmesi neredeyse imkans\u0131zd\u0131r. K\u00fc\u00e7\u00fck bir \u00fcr\u00fcn portf\u00f6y\u00fcnde bu hala m\u00fcmk\u00fcn olabilir. Ancak binlerce \u00fcr\u00fcnle, zaman harcamas\u0131 \u00e7ok fazla olur.<\/p>

Bu nedenle, bu s\u00fcrecin kesinlikle otomatikle\u015ftirilmesi gerekir. B\u00f6ylece kazan\u0131lan zaman pazarlama veya \u00fcr\u00fcn tedariki i\u00e7in kullan\u0131labilir.<\/p>

#2: Daha fazla ciro<\/h3>

\u0130\u015f ba\u015far\u0131n\u0131z Buy Box’\u00fcn k\u00e2r\u0131na ba\u011fl\u0131d\u0131r. Biraz abartarak ifade etmek gerekirse: Buy Box yoksa, ciro yok.<\/p>

D\u00fc\u015f\u00fck marjlar konusunda endi\u015feler anla\u015f\u0131labilir. Ancak hi\u00e7 sat\u0131\u015f yapmamak da marja sa\u011flamaz. Sonu\u00e7ta, \u00f6nemli olan y\u00fczde de\u011fil, mutlak de\u011ferdir. Fiyat optimizasyonu, Amazon sat\u0131c\u0131lar\u0131n\u0131n e-ticaret platformunda daha d\u00fc\u015f\u00fck marjlara ra\u011fmen ciro art\u0131rmalar\u0131na yard\u0131mc\u0131 olabilir.<\/p>

Bir \u00d6RNEK HESAPLAMA:<\/strong><\/p>

<\/hr>
Repricer olmadan<\/strong><\/th><\/tr><\/thead>
Al\u0131\u015f fiyat\u0131n\u0131z: 5 Euro
Hedefledi\u011finiz sat\u0131\u015f fiyat\u0131: 8 Euro<\/strong>
Sat\u0131\u015f fiyat\u0131ndan marj\u0131n\u0131z: 37,5%<\/strong><\/td><\/tr>
8 Euro i\u00e7in olas\u0131 sat\u0131\u015flar: ayda 10 adet
Ciro: 10 x 8 Euro = 80 Euro<\/strong>
Kapsama katk\u0131s\u0131: 10 x (8 Euro – 5 Euro) = 30 Euro<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>
Repricer ile<\/strong><\/th><\/tr><\/thead>
Al\u0131\u015f fiyat\u0131n\u0131z: 5 Euro
Ortalama sat\u0131\u015f fiyat\u0131: 6,50 Euro<\/strong>
Sat\u0131\u015f fiyat\u0131ndan marj\u0131n\u0131z: yakla\u015f\u0131k 23%<\/strong><\/td><\/tr>
6,50 Euro i\u00e7in olas\u0131 sat\u0131\u015flar: ayda 100 adet
Ciro: 100 x 6,50 Euro = 650 Euro<\/strong>
Kapsama katk\u0131s\u0131: 100 x (6,50 Euro – 5 Euro) = 150 Euro<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>

Repricer y\u00fczde marj\u0131 azaltmas\u0131na ra\u011fmen, daha y\u00fcksek bir ciro ve dolay\u0131s\u0131yla daha y\u00fcksek bir kapsama katk\u0131s\u0131 sa\u011flar.<\/p>

#3: K\u00e2rl\u0131l\u0131k<\/h3>

\u00d6nceki nokta, bir Repricer’nin daha s\u0131k Buy Box kazanarak ciro art\u0131rd\u0131\u011f\u0131n\u0131 ima etmi\u015ftir.<\/p>

SELLERLOGIC’\u0131n Amazon i\u00e7in Repricer<\/a> gibi dinamik ara\u00e7lar, yaln\u0131zca \u00e7ok daha fazla ciro sa\u011flamakla kalmaz, ayn\u0131 zamanda Buy Box’\u00fcn en y\u00fcksek fiyatla kazan\u0131lmas\u0131yla da \u00e7ok daha iyi bir k\u00e2rl\u0131l\u0131k elde eder. Amazon’da fiyat optimizasyonu ile ve fiyat optimizasyonu olmadan yapt\u0131\u011f\u0131m\u0131z \u00f6rnek hesaplama bunu a\u00e7\u0131k\u00e7a g\u00f6stermektedir:<\/p>

YUKARIDAK\u0130 \u00d6RNEK HESAPLAMAYI TEKRAR G\u00d6ZDEN GE\u00c7\u0130RMEK \u0130\u00c7\u0130N:<\/strong><\/p>

<\/hr>
Kural tabanl\u0131 Repricer ile<\/strong><\/th><\/tr><\/thead>
Al\u0131\u015f fiyat\u0131n\u0131z: 5 Euro
Ortalama sat\u0131\u015f fiyat\u0131: 6,50 Euro<\/strong>
Sat\u0131\u015f fiyat\u0131ndan marj\u0131n\u0131z: yakla\u015f\u0131k 23%<\/strong><\/td><\/tr>
6,50 Euro i\u00e7in olas\u0131 sat\u0131\u015flar: ayda 100 adet
Ciro: 100 x 6,50 Euro = 650 Euro<\/strong>
Kapsama katk\u0131s\u0131: 100 x (6,50 Euro – 5 Euro) = 150 Euro<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>
Dinamik Repricer ile<\/strong><\/th><\/tr><\/thead>
Al\u0131\u015f fiyat\u0131n\u0131z: 5 Euro
Daha iyi sat\u0131c\u0131 performans\u0131 nedeniyle ortalama sat\u0131\u015f fiyat\u0131: 7,50 Euro<\/strong>
Sat\u0131\u015f fiyat\u0131ndan marj\u0131n\u0131z: yakla\u015f\u0131k 33%<\/strong><\/td><\/tr>
7,50 Euro i\u00e7in olas\u0131 sat\u0131\u015flar: ayda 100 adet
Ciro: 100 x 7,50 Euro = 750 Euro<\/strong>
Kapsama katk\u0131s\u0131: 100 x (7,50 Euro – 5 Euro) = 250 Euro<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>

#4: Hesaplama g\u00fcvenli\u011fi<\/h3>

Bu nedeni t\u00fcm Repricer’ler i\u00e7in \u00f6ne s\u00fcremeyiz, ancak kesinlikle Amazon i\u00e7in SELLERLOGIC Repricer’miz i\u00e7in ge\u00e7erlidir. Ara\u00e7lar\u0131m\u0131zda, al\u0131\u015f fiyat\u0131n\u0131z\u0131 girme ve minimum fiyat\u0131 otomatik olarak hesaplama se\u00e7ene\u011finiz vard\u0131r.

Yani, SELLERLOGIC arac\u0131 \u015funlar\u0131 hesaplar:<\/p>

  • Amazon \u00fccretleri,<\/li>
  • g\u00f6nderim se\u00e7ene\u011fine g\u00f6re FBA \u00fccretleri<\/li>
  • veya g\u00f6nderim \u00fccretleri<\/li>
  • ve KDV.<\/li><\/ul><\/div>

    Minimum fiyat, belirtti\u011finiz al\u0131\u015f fiyat\u0131, minimum marja ve ara\u00e7 taraf\u0131ndan hesaplanan \u00fccretlerden olu\u015fur. B\u00f6ylece her zaman k\u00e2rl\u0131 bir fiyattan sat\u0131\u015f yapt\u0131\u011f\u0131n\u0131zdan emin olabilirsiniz. Amazon’daki fiyat optimizasyonu s\u0131ras\u0131nda bu fiyat alt s\u0131n\u0131r\u0131 asla a\u015f\u0131lmayacakt\u0131r.<\/p>

    #5: Stratejiler<\/h3>

    Elbette, Buy Box’\u00fcn k\u00e2r\u0131 en \u00f6nemli hedeftir. Ancak ba\u015fka bir hedefin pe\u015finde olabilirsiniz veya rakipler aras\u0131nda Buy Box i\u00e7in rekabet o kadar da y\u00fcksek olmayabilir.<\/p>

    \u0130yi bir Repricer hedefinize uygun do\u011fru stratejiyi sunar. B\u00f6ylece i\u015f durumunuza g\u00f6re Amazon fiyat\u0131n\u0131z\u0131 optimize ettirebilirsiniz. Bu stratejiler \u00f6rne\u011fin \u015funlard\u0131r:<\/p>

    • Sipari\u015f say\u0131lar\u0131na g\u00f6re \u00fcr\u00fcn fiyatlar\u0131n\u0131n kontrol\u00fc<\/li>
    • G\u00fcn boyunca fiyatlar\u0131n dinamik olarak de\u011fi\u015ftirilmesi<\/li>
    • Tamamen bireysel stratejiler, kendi \u00f6zel gereksinimlerinize g\u00f6re<\/li><\/ul><\/div>

      Sonu\u00e7: Aktif fiyatland\u0131rma faydal\u0131d\u0131r!<\/strong><\/h2>

      Amazon, sat\u0131c\u0131lar\u0131n ba\u015far\u0131l\u0131 bir \u015fekilde sat\u0131\u015f yapmas\u0131n\u0131 her zaman kolayla\u015ft\u0131rm\u0131yor. Bu nedenle, sat\u0131c\u0131lar\u0131n Amazon veya eBay gibi pazar yerlerinde do\u011fru ara\u00e7larla donanmas\u0131 gerekiyor.

      Rakiplerle Buy Box’te rekabet edebilmek i\u00e7in Amazon i\u00e7in dinamik fiyat optimizasyonu vazge\u00e7ilmezdir. SELLERLOGIC Repricer yaln\u0131zca belirgin zaman tasarrufu ve daha y\u00fcksek ciro sa\u011flamakla kalmaz, ayn\u0131 zamanda dinamik, algoritma destekli yakla\u015f\u0131m\u0131yla \u00e7ok daha iyi bir k\u00e2rl\u0131l\u0131k da elde eder.

      B\u00f6yle bir araca sahip olmayan Amazon sat\u0131c\u0131lar\u0131, asl\u0131nda daha ba\u015flamadan kaybetmi\u015flerdir.<\/p>

      G\u00f6r\u00fcnt\u00fc kaynaklar\u0131, resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9 hxdyl \u2013 stock.adobe.com \/ Amazon’dan ekran g\u00f6r\u00fcnt\u00fcs\u00fc<\/p>","protected":false},"excerpt":{"rendered":"

      Herkes, Amazon’da sat\u0131\u015f yap\u0131yorsa, pazar yerinin ne kadar hiper rekabet\u00e7i bir ortam sundu\u011funu bilir. Amazon’da yaln\u0131zca bireysel \u00fcr\u00fcnler aras\u0131nda de\u011fil, ayn\u0131 zamanda ayn\u0131 \u00fcr\u00fcn\u00fcn sat\u0131c\u0131lar\u0131 aras\u0131nda da rekabet vard\u0131r. Son durumda, do\u011fru fiyat genellikle hangi sat\u0131c\u0131n\u0131n \u00fcr\u00fcn\u00fc sonunda sataca\u011f\u0131n\u0131 belirler. Amazon’daki fiyatland\u0131rma, \u00f6rne\u011fin eBay’deki gibi farkl\u0131 de\u011fildir. Ve tam burada, SELLERLOGIC’dan bir Amazon Repricer’nin otomatik<\/p>\n","protected":false},"author":8,"featured_media":2111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[597],"tags":[],"class_list":["post-113460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-saticilari-icin-araclar"],"yoast_head":"\nAmazon'da fiyat optimizasyonu: Repricer i\u00e7in 5 neden<\/title>\n<meta name=\"description\" content=\"Amazon'da fiyat optimizasyonu, ara\u00e7lar olmadan \u00e7al\u0131\u015f\u0131rken yorucu. 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