{"id":113499,"date":"2021-06-29T12:58:00","date_gmt":"2021-06-29T12:58:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/what-is-the-amazon-vendor-program-and-who-is-it-suitable-for\/"},"modified":"2026-05-19T20:08:07","modified_gmt":"2026-05-19T20:08:07","slug":"what-is-the-amazon-vendor-program-and-who-is-it-suitable-for","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/what-is-the-amazon-vendor-program-and-who-is-it-suitable-for\/","title":{"rendered":"Amazon Tedarik\u00e7i Program\u0131 nedir ve kimler i\u00e7in uygundur?"},"content":{"rendered":"

Amazon’da temelde iki farkl\u0131 yolla sat\u0131\u015f yapabilirsiniz: Amazon Tedarik\u00e7i Program\u0131 \u00fczerinden veya Sat\u0131c\u0131 olarak. Bu blogda program\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131, size neler kazand\u0131rabilece\u011fi ve hangi dezavantajlar\u0131n\u0131n oldu\u011fu ele al\u0131nacakt\u0131r.<\/p>

Amazon Tedarik\u00e7ileri <\/strong>\u00e7evrimi\u00e7i dev ile B2B ili\u015fkisi i\u00e7indedir<\/h2>

Sat\u0131c\u0131 program\u0131n\u0131n aksine, Tedarik\u00e7i olarak Amazon’a sat\u0131\u015f yapars\u0131n\u0131z ve son t\u00fcketicilere Amazon \u00fczerinden sat\u0131\u015f yapmazs\u0131n\u0131z. B\u00f6ylece e-ticaret devi ile tamamen normal bir ticari ili\u015fki kurmu\u015f olursunuz. Amazon, \u00fcr\u00fcnlerinizi daha sonra t\u00fcketicilere satmaktad\u0131r.<\/p>

Amazon Tedarik\u00e7ileri <\/strong>mallar\u0131n\u0131 b\u00fcy\u00fck miktarlarda \u00e7evrimi\u00e7i devine teslim eder ve bu, sat\u0131\u015f, ciro takibi, m\u00fc\u015fteri ileti\u015fimi ve son olarak fiyatland\u0131rma ile ilgilenir. \u0130lgilenenler, \u00f6nceden Amazon ile ko\u015fullar\u0131 m\u00fczakere eder ve fiyat listeleri sunar. Amazon, bunlar\u0131 rakip teklifleri ile kar\u015f\u0131la\u015ft\u0131r\u0131r ve bu temel \u00fczerinden bir teklif haz\u0131rlar.<\/p>

Bu teklifi kabul ederseniz, yakla\u015f\u0131k bir ay sonra ilk teslimat ger\u00e7ekle\u015febilir. O zaman Tedarik\u00e7i olarak Amazon hesab\u0131n\u0131zda <\/strong>\u00fcr\u00fcn tablolar\u0131n\u0131 y\u00fcklemeniz gerekecek, \u00e7\u00fcnk\u00fc bunlar \u00fcr\u00fcn detay sayfalar\u0131n\u0131n olu\u015fturulmas\u0131 i\u00e7in gereklidir. Bu tablolar\u0131 Amazon Tedarik\u00e7i Merkezi’nde giri\u015f yapt\u0131ktan sonra Stok sekmesi alt\u0131nda ekleyebilirsiniz.<\/p>

Amazon Tedarik\u00e7i Program\u0131n\u0131n<\/strong> Avantajlar\u0131<\/h2>

Pazar yerinde Sat\u0131c\u0131 olarak aktif olmayanlar\u0131n da elbette avantajlar\u0131 vard\u0131r. Amazon’un m\u00fc\u015fteri deste\u011fi, iade y\u00f6netimi ve ciro takibi gibi g\u00f6revleri \u00fcstlenmesi sayesinde i\u015f y\u00fck\u00fcn\u00fcn azalmas\u0131n\u0131n yan\u0131 s\u0131ra ba\u015fka avantajlar da bulunmaktad\u0131r:<\/p>

Uzmanlardan Destek: Amazon Tedarik\u00e7i Y\u00f6neticisi<\/strong><\/h3>

Amazon Tedarik\u00e7i Hizmetleri Program\u0131, Amazon.de’de Tedarik\u00e7i olarak sizi destekleyerek ba\u015far\u0131n\u0131z\u0131 uzun vadede g\u00fcvence alt\u0131na almay\u0131 ve g\u00fc\u00e7lendirmeyi ama\u00e7lamaktad\u0131r. Pazar yeri i\u015fletmecisinin vaadi budur.<\/p>

Yukar\u0131da belirtildi\u011fi gibi, Amazon Tedarik\u00e7ileri neredeyse \u00e7evrimi\u00e7i devin tedarik\u00e7ileri olarak hareket eder. Bu nedenle, muhtemelen Amazon’da bir Tedarik\u00e7i Y\u00f6neticisi ile \u00e7ok \u00e7al\u0131\u015facaks\u0131n\u0131z. Bu ki\u015fi, \u015firketi temsil eder ve aralar\u0131nda s\u00f6zle\u015fme ko\u015fullar\u0131n\u0131 sizinle m\u00fczakere edecektir.<\/p>

Di\u011fer g\u00f6revler aras\u0131nda pazarlama faaliyetlerinin y\u00f6netimi ve m\u00fc\u015fteri memnuniyetinin sa\u011flanmas\u0131, k\u00e2rl\u0131l\u0131\u011f\u0131n garanti alt\u0131na al\u0131nmas\u0131 ve ciro hedeflerinin ula\u015f\u0131lmas\u0131 da bulunmaktad\u0131r. Ancak, Amazon Tedarik\u00e7ilerini desteklemek zaman al\u0131c\u0131 bir g\u00f6rev oldu\u011fundan ve bu da Amazon i\u00e7in maliyetli bir i\u015f oldu\u011fundan, daha k\u00fc\u00e7\u00fck Tedarik\u00e7ilerin daha b\u00fcy\u00fck olanlar kadar desteklenmemesi m\u00fcmk\u00fcn olabilir.<\/p>

\"amazon<\/figure>

M\u00fc\u015fteri G\u00fcven Bonusu<\/h3>

S\u0131kl\u0131kla \u00f6ne s\u00fcr\u00fclen bir arg\u00fcman, m\u00fc\u015fterilerin \u00e7evrimi\u00e7i devine g\u00fcvendi\u011fidir. Amazon Tedarik\u00e7ileri, pazar yeri i\u015fletmecisini tedarik eder ve bu, son t\u00fcketicilere sat\u0131c\u0131 olarak \u00e7\u0131kar. Ancak Sat\u0131c\u0131lar do\u011frudan son t\u00fcketicilere sat\u0131\u015f yapar ve bu nedenle g\u00fcveni \u00f6ncelikle kazanmalar\u0131 gerekir. Ancak bu arg\u00fcmanda soru, al\u0131c\u0131lar\u0131n ger\u00e7ekten ne s\u0131kl\u0131kla Amazon’dan m\u0131 yoksa sadece onun pazar yerinden mi sat\u0131n ald\u0131klar\u0131n\u0131 sorgulad\u0131klar\u0131d\u0131r.<\/p>

Bir Amazon Tedarik\u00e7i Hesab\u0131<\/strong> Y\u00f6netmenin Dezavantajlar\u0131<\/h2>

Elbette Amazon Tedarik\u00e7i Program\u0131n\u0131n da s\u0131n\u0131rlamalar\u0131 vard\u0131r ve bu s\u0131n\u0131rlamalar, sat\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131na ba\u011fl\u0131 olarak olumsuz etkiler yaratabilir.<\/p>

Ba\u011f\u0131ml\u0131l\u0131k<\/h3>

Bir yandan, Amazon Tedarik\u00e7isi olarak girece\u011finiz bir ba\u011f\u0131ml\u0131l\u0131k s\u00f6z konusudur. Baz\u0131 Tedarik\u00e7ilerin deneyimleri, \u00e7evrimi\u00e7i devin s\u00f6zle\u015fme ko\u015fullar\u0131n\u0131n kat\u0131 oldu\u011funu g\u00f6stermektedir. Sonu\u00e7 olarak, e-ticaret devinin kurallar\u0131na g\u00f6re oynamak isteyip istemedi\u011finize karar vermeniz gerekecektir.<\/p>

Ayr\u0131ca, Amazon Tedarik\u00e7ileri, \u00e7evrimi\u00e7i devin onlardan daha fazla sipari\u015f vermesine ba\u011f\u0131ml\u0131d\u0131r. D\u00fc\u015fen talep veya yetersiz k\u00e2rl\u0131l\u0131k gibi \u00e7e\u015fitli nedenlerden dolay\u0131, Amazon’un sizden daha az veya yeterince mal sipari\u015f etmemesi m\u00fcmk\u00fcnd\u00fcr.<\/p>

\u00dcr\u00fcn detay sayfalar\u0131 ve bunlar\u0131n yay\u0131nlanmas\u0131 konusunda da Amazon Tedarik\u00e7isi olarak Amazon.de’ye ba\u011f\u0131ml\u0131s\u0131n\u0131z. Tedarik\u00e7ilerin listelemelerinin daha titiz bir \u015fekilde incelendi\u011fi varsay\u0131lmaktad\u0131r. Bu nedenle, \u00fcr\u00fcnlerinizin yay\u0131nlanmas\u0131 birka\u00e7 hafta s\u00fcrebilir.<\/p>

Fiyat ve Marj \u00dczerinde Etki Yok<\/h3>

Her tedarik\u00e7i gibi, Amazon Tedarik\u00e7ilerinin de fiyatland\u0131rma \u00fczerinde etkisi yoktur, \u00e7\u00fcnk\u00fc bu Amazon’a aittir. Baz\u0131 Amazon Tedarik\u00e7ileri, \u00f6zel bir kampanyadan sonra d\u00fc\u015f\u00fck fiyatlar\u0131n, bu tekliflerden \u00f6nceki seviyeye geri d\u00f6nmedi\u011fi deneyimini ya\u015fam\u0131\u015ft\u0131r.<\/p>

Baz\u0131 Tedarik\u00e7ilerin Amazon’da g\u00f6rd\u00fc\u011f\u00fc bir di\u011fer dezavantaj, m\u00fc\u015fterilerde tutars\u0131z bir fiyat stratejisi izlenimi olu\u015fabilmesidir. \u00c7evrimi\u00e7i dev, kendi fiyatlar\u0131n\u0131 di\u011fer tekliflere uyarlayan bir algoritma kullanmaya da giderek daha fazla y\u00f6nelmektedir. Bu durum, pazar yeri ile kendi \u00e7evrimi\u00e7i ma\u011fazan\u0131z aras\u0131nda fiyat farkl\u0131l\u0131klar\u0131na yol a\u00e7abilir.<\/p>

Amazon Tedarik\u00e7ileri fiyatland\u0131rmay\u0131 etkileyemedikleri i\u00e7in, marjlar\u0131n\u0131z\u0131 kontrol etme imk\u00e2n\u0131n\u0131z da ortadan kalkar.<\/strong> \u00dcr\u00fcnlerin Amazon’un agresif fiyat politikas\u0131 nedeniyle uzun vadede daha s\u0131k Buy Box olup sat\u0131\u015f rakamlar\u0131n\u0131n art\u0131p artmayaca\u011f\u0131 veya fiyat\u0131n o kadar d\u00fc\u015f\u00fck olup sat\u0131\u015f rakamlar\u0131n\u0131n bunu dengeleyemeyece\u011fi durumlar, duruma g\u00f6re de\u011fi\u015fiklik g\u00f6sterebilir.<\/p><\/blockquote>

Ba\u015fka bir \u015fey var m\u0131?<\/h2>

Elbette Amazon Tedarik\u00e7i Program\u0131nda sadece avantajlar ve dezavantajlar yoktur. \u0130\u015fte birka\u00e7 ilgin\u00e7 bilgi daha:<\/p>

Amazon Tedarik\u00e7i Program\u0131na <\/strong>davet edilmek gerekmektedir<\/h3>

Amazon Sat\u0131c\u0131 Program\u0131na k\u0131yasla, Amazon Tedarik\u00e7ileri aras\u0131na kat\u0131lmak i\u00e7in daha fazla \u00e7aba gerekmektedir. Bunun i\u00e7in kaydolamazs\u0131n\u0131z, Amazon’dan bir davet beklemeniz gerekmektedir. E-ticaret devinin bu konuda hangi kriterleri g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fu ise genellikle gizli kalmaktad\u0131r. Ancak, esas olarak kurallara uygun ve adil bir \u015fekilde hareket eden ve y\u00fcksek ciro elde eden \u015firketlere y\u00f6nelik oldu\u011fu a\u00e7\u0131kt\u0131r. Ancak kabul etmek gerekir ki, bu da her sat\u0131c\u0131n\u0131n tedarik\u00e7ilerinden beklemesi gereken asgari gerekliliklerdir.<\/p>

\"Vendor<\/figure>

<\/a><\/p>

G\u00f6r\u00fcn\u00fc\u015fe g\u00f6re Amazon Tedarik\u00e7i Program\u0131 \u00f6ncelikle b\u00fcy\u00fck \u015firketlere y\u00f6neliktir. \u201eAmazon Tedarik\u00e7i Express\u201c<\/a> daha k\u00fc\u00e7\u00fck ve gen\u00e7 i\u015fletmeleri \u00e7ekmek i\u00e7in tasarlanm\u0131\u015f bir programd\u0131, ancak hen\u00fcz Tedarik\u00e7i Merkezi i\u00e7in yeterli niteliklere sahip olmayanlar i\u00e7in uygundu. Ancak bu program 2018’de sona erdirilmi\u015ftir.<\/p>

Birka\u00e7 y\u0131l \u00f6ncesine kadar Amazon Tedarik\u00e7ileri<\/strong> Sat\u0131c\u0131lara g\u00f6re daha fazla Reklam se\u00e7ene\u011fine sahipti<\/h3>

<\/meta>Uzun bir s\u00fcre boyunca, A+ \u0130\u00e7erik veya Amazon Vine gibi ara\u00e7lar yaln\u0131zca Tedarik\u00e7ilere aitti. Ancak bu durum b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015fti, \u00e7\u00fcnk\u00fc Amazon, reklam b\u00f6l\u00fcm\u00fcn\u00fcn ciro potansiyelini fark etti.<\/p>

Art\u0131k bir Amazon Tedarik\u00e7isi ile bir Sat\u0131c\u0131 aras\u0131nda reklam a\u00e7\u0131s\u0131ndan neredeyse hi\u00e7bir fark yok. A+ ve Vine art\u0131k Sat\u0131c\u0131lar i\u00e7in de aktif hale geldi ve sekt\u00f6r uzmanlar\u0131, Ronny Marx gibi<\/a>, bu iki se\u00e7ene\u011fin uzun vadede Sat\u0131c\u0131 ve Tedarik\u00e7i olarak birle\u015fece\u011fini \u00f6ng\u00f6rmektedir.<\/p>

Sat\u0131c\u0131lar ile Amazon Tedarik\u00e7ileri aras\u0131ndaki yak\u0131nla\u015fma, veri alan\u0131nda da kendini g\u00f6stermektedir. Uzun bir s\u00fcre boyunca, Sat\u0131c\u0131lar burada b\u00fcy\u00fck bir avantaja sahipti, \u00e7\u00fcnk\u00fc performanslar\u0131yla ilgili \u00e7ok daha fazla i\u00e7g\u00f6r\u00fcye eri\u015fim sa\u011fl\u0131yorlard\u0131; bu bilgiler Tedarik\u00e7ilere ya hi\u00e7 eri\u015filemiyordu ya da yaln\u0131zca \u00e7ok y\u00fcksek maliyetlerle sunuluyordu. Ancak bu alan son zamanlarda b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015fti. Art\u0131k hem Amazon Tedarik\u00e7ileri hem de Sat\u0131c\u0131lar i\u00e7in bir\u00e7ok veri \u00fccretsiz olarak sunulmaktad\u0131r.<\/p>

Amazon Tedarik\u00e7isi vs. Sat\u0131c\u0131<\/h2>

Hangi modeli se\u00e7meniz gerekti\u011fi veya Amazon Tedarik\u00e7i Portal\u0131na eri\u015fiminizi iptal edip etmeyece\u011finiz elbette kendi ihtiya\u00e7lar\u0131n\u0131za ve tercihlerine ba\u011fl\u0131d\u0131r.<\/p>

E\u011fer Buy Box gibi konularla ilgilenmek istemiyorsan\u0131z, bunun yerine Amazon ile bir tedarik\u00e7i s\u00f6zle\u015fmesi m\u00fczakere etmek istiyorsan\u0131z ve bunun i\u00e7in marj ve kontrol\u00fc g\u00f6z ard\u0131 edebiliyorsan\u0131z, Amazon Tedarik\u00e7i Program\u0131 tam size g\u00f6re olabilir.<\/p>

Ancak pazar\u0131 kendiniz y\u00f6netmek ve pazarlama kampanyalar\u0131, fiyatland\u0131rma vb. konularda kontrol\u00fc elinizde tutmak istiyorsan\u0131z, kesinlikle Sat\u0131c\u0131 Program\u0131 ile daha iyi bir konumdas\u0131n\u0131z. Bu durumda, sizi destekleyecek Ara\u00e7lara<\/a> g\u00f6z atman\u0131z faydal\u0131 olacakt\u0131r, \u00e7\u00fcnk\u00fc yaln\u0131zca ak\u0131ll\u0131 otomasyonlarla uzun vadede Amazon’da ba\u015far\u0131l\u0131 bir \u015fekilde sat\u0131\u015f yapabilirsiniz. Stok y\u00f6netimi ve muhasebe konular\u0131nda size yard\u0131mc\u0131 olan ara\u00e7lardan, rekabet\u00e7i olman\u0131z\u0131 sa\u011flayanlara kadar bir\u00e7ok se\u00e7enek bulunmaktad\u0131r. \u0130yi bir Repricer, \u00f6rne\u011fin, Buy Box’\u00fc Amazon’a kar\u015f\u0131 kazanman\u0131za<\/a> yard\u0131mc\u0131 olabilir!<\/p>

E\u011fer her iki modelde de bir gelecek g\u00f6r\u00fcyorsan\u0131z ve karar veremiyorsan\u0131z, ayn\u0131 anda hem Amazon Tedarik\u00e7isi hem de Sat\u0131c\u0131 olmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz. Ancak bu hibrit modelin iyi bir \u015fekilde planlanmas\u0131 gerekti\u011fini unutmay\u0131n. E\u011fer her iki model hakk\u0131nda kapsaml\u0131 bir bilgiye sahip de\u011filseniz, ilgili bir ajansa ba\u015fvurman\u0131z\u0131 \u00f6neririz.<\/p>

S\u0131k\u00e7a Sorulan Sorular<\/strong><\/p>

Amazon Tedarik\u00e7isi nedir?<\/strong>

Amazon Tedarik\u00e7ileri, \u00fcr\u00fcnlerini Amazon’a tedarik eden sat\u0131c\u0131lard\u0131r. Amazon, bu \u00fcr\u00fcnleri \u00e7evrimi\u00e7i platformu \u00fczerinden son t\u00fcketicilere satmaktad\u0131r.<\/p> <\/div>

Amazon Vendor Central nedir?<\/strong>

Vendor Central \u00fczerinden Amazon Vendorlar\u0131 i\u015flerini y\u00f6netebilir. Orada \u00f6rne\u011fin \u00fcr\u00fcn tablolar\u0131 y\u00fcklenebilir. <\/p> <\/div><\/div>

Bildnachweise in der Reihenfolge der Bilder: \u00a9 elenabsl \u2013 stock.adobe.com \/<\/meta>\u00a9 Visual Generation \u2013 stock.adobe.com \/<\/meta>\u00a9 Brad Pict \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Amazon’da temelde iki farkl\u0131 yolla sat\u0131\u015f yapabilirsiniz: Amazon Tedarik\u00e7i Program\u0131 \u00fczerinden veya Sat\u0131c\u0131 olarak. Bu blogda program\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131, size neler kazand\u0131rabilece\u011fi ve hangi dezavantajlar\u0131n\u0131n oldu\u011fu ele al\u0131nacakt\u0131r. Amazon Tedarik\u00e7ileri \u00e7evrimi\u00e7i dev ile B2B ili\u015fkisi i\u00e7indedir Sat\u0131c\u0131 program\u0131n\u0131n aksine, Tedarik\u00e7i olarak Amazon’a sat\u0131\u015f yapars\u0131n\u0131z ve son t\u00fcketicilere Amazon \u00fczerinden sat\u0131\u015f yapmazs\u0131n\u0131z. B\u00f6ylece e-ticaret devi ile<\/p>\n","protected":false},"author":5,"featured_media":11491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[588],"tags":[],"class_list":["post-113499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazonda-satis-yapmak"],"yoast_head":"\nAmazon Vendor Program\u0131: Kimin i\u00e7in uygundur?<\/title>\n<meta name=\"description\" content=\"Amazon Vendor olmak? Program herkes i\u00e7in uygun de\u011fildir. 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