{"id":113529,"date":"2020-02-20T15:43:00","date_gmt":"2020-02-20T15:43:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-ile-uluslararasi-satis-mi-yapiyorsunuz-uzman-micha-augstein-tarafindan-yazilmis-bir-misafir-makalesi\/"},"modified":"2020-02-20T15:43:00","modified_gmt":"2020-02-20T15:43:00","slug":"amazon-fba-ile-uluslararasi-satis-mi-yapiyorsunuz-uzman-micha-augstein-tarafindan-yazilmis-bir-misafir-makalesi","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-fba-ile-uluslararasi-satis-mi-yapiyorsunuz-uzman-micha-augstein-tarafindan-yazilmis-bir-misafir-makalesi\/","title":{"rendered":"Amazon FBA ile uluslararas\u0131 sat\u0131\u015f m\u0131 yap\u0131yorsunuz? Uzman Micha Augstein taraf\u0131ndan yaz\u0131lm\u0131\u015f bir misafir makalesi"},"content":{"rendered":"

Kendi \u00e7evrimi\u00e7i ma\u011fazas\u0131n\u0131 i\u015fletenler, bunun arkas\u0131nda ne kadar i\u015f g\u00fcc\u00fc, zaman ve karma\u015f\u0131k s\u00fcre\u00e7lerin oldu\u011funu bilir. Yurt d\u0131\u015f\u0131na ad\u0131m at\u0131ld\u0131\u011f\u0131nda, daha b\u00fcy\u00fck zorluklar ortaya \u00e7\u0131kmaktad\u0131r. Bu nedenle bir\u00e7ok sat\u0131c\u0131, Ebay veya Amazon gibi zaten yerle\u015fik \u00e7evrimi\u00e7i pazar yerlerini tercih etmekte ve yaln\u0131zca sanal altyap\u0131n\u0131n \u00f6tesine ge\u00e7en hizmetlerden yararlanmaktad\u0131r. B\u00f6yle bir \u00f6rnek “Fulfillment by Amazon”, k\u0131saca FBA veya Amazon FBA’d\u0131r. Uluslararas\u0131 sat\u0131\u015f yapmak bu \u015fekilde daha kolay hale gelmektedir.<\/p>

Bu hizmet, burada “Amazon ile G\u00f6nderim” terimiyle de bilinir ve bir\u00e7ok avantaj sunmaktad\u0131r: \u00c7ok say\u0131da yeni m\u00fc\u015fteri, artan t\u00fcketici memnuniyeti ve kolay i\u015flem. Bunun arkas\u0131nda ne var? FBA ger\u00e7ekten sadece ma\u011faza sahipleri i\u00e7in avantajlar m\u0131 sunuyor<\/a> ve bu hizmet her sat\u0131c\u0131 veya marka i\u00e7in uygun mu? Kesin bir hay\u0131r \u2013 bunu burada belirtmek gerekir.<\/p>

Yazar Hakk\u0131nda<\/strong><\/p>

Micha Augstein, s\u0131n\u0131r \u00f6tesi \u00e7evrimi\u00e7i ticaret i\u00e7in lojistik hizmet sa\u011flay\u0131c\u0131s\u0131 PARCEL.ONE’\u0131n kurucusu ve genel m\u00fcd\u00fcr\u00fcd\u00fcr. <\/strong> 2006’dan beri \u00e7e\u015fitli lojistik \u00e7\u00f6z\u00fcmlerine yat\u0131r\u0131m yapmakta ve \u015firketler kurmaktad\u0131r. Daha \u00f6nce \u00e7e\u015fitli moda markalar\u0131 i\u00e7in toptan sat\u0131\u015fta \u00e7al\u0131\u015fm\u0131\u015ft\u0131r.<\/p><\/blockquote><\/div><\/div>

Sat\u0131c\u0131lar, k\u00fcreselle\u015fmeye ayak uydurmak zorundad\u0131r.<\/h2>

\u00d6ncelikle m\u00fc\u015fteriler i\u00e7in \u00f6nemli olan, g\u00fcvenilir bir ma\u011fazadan sipari\u015f vermek, istenen \u00fcr\u00fcnleri h\u0131zl\u0131 bir \u015fekilde teslim almak ve bunun yan\u0131 s\u0131ra uygun fiyatl\u0131 olmakt\u0131r. Yurt i\u00e7inden veya yurt d\u0131\u015f\u0131ndan teslimat, ba\u015flang\u0131\u00e7ta \u00f6nemli de\u011fildir. Bu, sat\u0131c\u0131lar\u0131n uluslararas\u0131 sat\u0131\u015f yapmas\u0131, Amazon veya di\u011fer kanallar \u00fczerinden olmas\u0131 durumunda da ge\u00e7erlidir.<\/p>

B\u00fcy\u00fck potansiyeller bar\u0131nd\u0131ran ancak \u00e7evrimi\u00e7i sat\u0131c\u0131lar i\u00e7in b\u00fcy\u00fck zorluklar da getiren bir geli\u015fme. Yeni pazarlar\u0131n ke\u015ffi \u2013 ulusal s\u0131n\u0131rlar\u0131n \u00f6tesinde \u2013 yeni sat\u0131\u015f f\u0131rsatlar\u0131 sunmakta ve artan uluslararas\u0131la\u015fma d\u00f6nemlerinde uzun vadede ayakta kalmak ve b\u00fcy\u00fcmek istiyorsan\u0131z bir zorunluluk haline gelmektedir.<\/p>

\u00d6zellikle uluslararas\u0131 arenada “yeni ba\u015flayanlar” i\u00e7in Ebay veya Amazon gibi b\u00fcy\u00fck \u00e7evrimi\u00e7i pazar yerleri, d\u00fcnya genelindeki m\u00fc\u015fteriler aras\u0131nda iyi bir g\u00f6r\u00fcn\u00fcrl\u00fck sunmaktad\u0131r. Ayr\u0131ca, s\u0131n\u0131r \u00f6tesi e-ticarete giri\u015fimi kolayla\u015ft\u0131rmak i\u00e7in cazip teklifler de sunmaktad\u0131r. Bu noktalar, uluslararas\u0131 sat\u0131\u015f\u0131n temel olarak m\u00fcmk\u00fcn oldu\u011fu durumlarda Amazon ve FBA’y\u0131 desteklemektedir.<\/p>

Amazon ile G\u00f6nderim \u2013 bu nedir?<\/h3>

Bu teklifin arkas\u0131ndaki temel d\u00fc\u015f\u00fcnce, her \u00e7evrimi\u00e7i sat\u0131c\u0131 i\u00e7in \u00f6ncelikle cazip bir durumdur: Ma\u011faza sahipleri, t\u00fcm s\u00fcre\u00e7lerini kolayca otomatikle\u015ftirerek d\u0131\u015f kaynak kullanabilir ve tekrar ana i\u015flerine ve i\u015fin ger\u00e7ek geli\u015fimine odaklanabilirler. Yani: Sipari\u015f s\u00fcrecini, paketleme ve g\u00f6nderimi, iade i\u015flemlerini ve hatta m\u00fc\u015fteri hizmetleri ile faturaland\u0131rmay\u0131 \u2013 k\u0131sacas\u0131 \u00e7ok zaman, alan ve i\u015f g\u00fcc\u00fc gerektiren her \u015feyi \u2013 Amazon’a devretmektedirler.<\/p>

Panevropal\u0131 g\u00f6nderim kullan\u0131m\u0131ndaki engeller d\u00fc\u015f\u00fckt\u00fcr: Bunun i\u00e7in, herhangi bir \u00fcr\u00fcn kategorisindeki mallar, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131na da\u011f\u0131lm\u0131\u015f olan \u00e7evrimi\u00e7i devin lojistik merkezlerine g\u00f6nderilmektedir. \u00dcr\u00fcnler burada depolan\u0131r ve sat\u0131\u015flar\u0131n\u0131 bekler. M\u00fc\u015fterilerin sorular\u0131, Amazon taraf\u0131ndan ilgili \u00fclkenin dilinde yan\u0131tlanmaktad\u0131r. Yani, sat\u0131c\u0131 hesab\u0131 ilgili sat\u0131\u015f \u00fccretleri ile y\u00fcklenirken, bu hizmet bir\u00e7ok avantaj sunan bir “tam hizmet paketi”dir.<\/p>

Bunu \u00e7evrimi\u00e7i sat\u0131c\u0131 olarak FBA’dan elde edersiniz.<\/h2>
\"Amazon<\/figure><\/div>

\u00d6ncelikle, b\u00f6yle bir g\u00f6nderim, \u00e7evrimi\u00e7i ticarete veya yeni sat\u0131\u015f kanallar\u0131na giri\u015fimi kolayla\u015ft\u0131rmaktad\u0131r \u2013 ayr\u0131ca uluslararas\u0131 i\u015f yapmaya da basit bir ba\u015flang\u0131\u00e7 sunmaktad\u0131r. Sat\u0131c\u0131, uluslararas\u0131 sat\u0131\u015f yapmak i\u00e7in yerle\u015fik Amazon FBA altyap\u0131s\u0131n\u0131 kullanmakta ve dilsel ve toplumsal \u00f6zelliklerle u\u011fra\u015fmak zorunda kalmamaktad\u0131r; ayr\u0131ca lojistik sa\u011flay\u0131c\u0131lar ve tarifelerle de ba\u015fa \u00e7\u0131kmas\u0131 gerekmemektedir. B\u00fcy\u00fck bir personel ve zaman harcamas\u0131 olmadan, kendi \u00fcr\u00fcnlerinin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, d\u00fcnya genelinde devasa bir m\u00fc\u015fteri kitlesinin g\u00fcvendi\u011fi y\u00fcksek trafikli bir pazarda art\u0131r\u0131labilir \u2013 bu da son y\u0131llarda artan Prime m\u00fc\u015fteri say\u0131s\u0131yla da g\u00f6r\u00fcnmektedir.<\/p>

Bu sat\u0131n alma g\u00fcc\u00fc y\u00fcksek hedef kitle \u2013 2018 itibar\u0131yla d\u00fcnya genelinde 100 milyondan fazla aboneye sahip \u2013 sadece Amazon’da \u00e7ok daha fazla zaman ge\u00e7irmekle kalmaz, ayn\u0131 zamanda daha pahal\u0131 sepetler de olu\u015fturur. Bu m\u00fc\u015fterilerin b\u00fcy\u00fck bir k\u0131sm\u0131, aramay\u0131 do\u011frudan yaln\u0131zca Prime tekliflerine g\u00f6re filtrelemekte, bu teklifler Amazon ile g\u00f6nderim ve yaln\u0131zca bir ila iki g\u00fcn i\u00e7inde teslimat vaadi sunmaktad\u0131r. Bu etikete sahip olmayan sat\u0131c\u0131lar, sonu\u00e7 listesinde hi\u00e7 g\u00f6r\u00fcnmemektedir. Bu da bir\u00e7ok sat\u0131c\u0131n\u0131n “Amazon ile G\u00f6nderim” kullanmas\u0131n\u0131n bir nedenidir. \u00c7\u00fcnk\u00fc bu durumda \u00fcr\u00fcnleri otomatik olarak bir Prime etiketi al\u0131r ve Buy Box’teki yerle\u015ftirmede \u00f6ncelik kazan\u0131r.<\/p>

Ayr\u0131ca, sat\u0131c\u0131lar Amazon FBA \u00fczerinden uluslararas\u0131 sat\u0131\u015f yapt\u0131klar\u0131nda genellikle sorunsuz bir M\u00fc\u015fteri Yolculu\u011fu y\u00f6netiminden de faydalanmaktad\u0131r. G\u00fcvenilir, k\u0131sa teslimat s\u00fcreleri \u2013 genellikle bir g\u00fcn i\u00e7inde \u2013 ve h\u0131zl\u0131, basit bir iade y\u00f6netimi, \u00e7evrimi\u00e7i m\u00fc\u015fteriler i\u00e7in art\u0131k sadece iyi bir uygulama de\u011fil, ayn\u0131 zamanda beklenen bir standart haline gelmi\u015ftir. Bu arada, iyi yorumlar, g\u00f6z ard\u0131 edilemeyecek bir sat\u0131\u015f art\u0131r\u0131c\u0131d\u0131r ve yeni m\u00fc\u015fteri kazan\u0131m\u0131nda etkili bir arg\u00fcmand\u0131r.<\/p>

Buna ek olarak, \u00e7evrimi\u00e7i dev, d\u00fcnya genelinde bir\u00e7ok \u00fclkede yerel bir platformla temsil edilmektedir ve bu da \u00fcr\u00fcnleri \u00fclkeye \u00f6zg\u00fc olarak ayn\u0131 ba\u015far\u0131 modeliyle sunma imkan\u0131 sa\u011flamaktad\u0131r.<\/p>

Amazon.com, Almanya’daki web sitesinden alt\u0131 kat daha fazla gelir elde etmektedir.<\/h4>

Almanya’da Amazon, \u015f\u00fcphesiz ki bir numaral\u0131 al\u0131\u015fveri\u015f platformudur. Ancak ABD pazar\u0131 \u00e7ok daha b\u00fcy\u00fck bir potansiyel ta\u015f\u0131maktad\u0131r<\/a>. Amazon.com \u00fczerinden \u00e7evrimi\u00e7i dev, alt\u0131 kat daha fazla gelir elde etmektedir. Frans\u0131z, \u0130talyan ve \u0130spanyol web siteleriyle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, Amerikan platformu on kat ile yirmi kat aras\u0131nda daha y\u00fcksek bir trafik ve \u00e7ok daha fazla sipari\u015f almaktad\u0131r.<\/p>

Amazon’un Avrupa’daki ma\u011faza sayfalar\u0131 \u00fczerinden, \u00f6zellikle de ABD’de yeni sat\u0131\u015f pazarlar\u0131n\u0131n ke\u015ffi, yaln\u0131zca uluslararas\u0131 “yeni ba\u015flayanlar” i\u00e7in de\u011fil, ayn\u0131 zamanda gelir ve yeni m\u00fc\u015fteri kazan\u0131m\u0131 a\u00e7\u0131s\u0131ndan da devasa bir potansiyel sunmaktad\u0131r. Amazon sipari\u015flerinin lojisti\u011fiyle ilgilenmek zorunda olmad\u0131\u011f\u0131n\u0131z gibi, Alman mallar\u0131n\u0131n FBA deposuna teslimat\u0131 da b\u00fcy\u00fck bir \u00e7aba gerektirmeden m\u00fcmk\u00fcnd\u00fcr. Parcel.One<\/a> gibi sa\u011flay\u0131c\u0131lar, lojistik ve g\u00f6nderimi \u00fcstlenmekte ve \u00fclkeye \u00f6zg\u00fc gereksinimlere son derece a\u015fina olmaktad\u0131r.<\/p>

Sat\u0131c\u0131lar i\u00e7in bu b\u00fcy\u00fck avantajlar sunmaktad\u0131r: Avrupa ve deniza\u015f\u0131r\u0131 hedeflere y\u00f6nelik \u00e7e\u015fitli g\u00f6nderimler, tek bir kargo biriminde bir araya getirilir, bir toplama adresine g\u00f6nderilir ve y\u00f6nlendirme daha sonra lojistik uzman\u0131na devredilir. Parcel.One, toplama, g\u00fcmr\u00fck d\u00fczenlemelerine uyum ve zaman\u0131nda teslimat konular\u0131yla ilgilenmektedir \u2013 ve \u00fcr\u00fcnleri g\u00fcvenilir, yerel kargo hizmet sa\u011flay\u0131c\u0131lar\u0131 arac\u0131l\u0131\u011f\u0131yla son m\u00fc\u015fteriye veya Amazon depolar\u0131na g\u00f6ndermektedir. Bu s\u00fcre\u00e7te, birden fazla m\u00fc\u015fterinin g\u00f6nderimleri birle\u015ftirilerek, g\u00f6nderim miktar indirimleri ile daha uygun hale getirilmektedir.<\/p>

FBA ile sat\u0131c\u0131lar, pazarlama potansiyellerini kaybetmektedir.<\/h3>
\"Harika<\/figure><\/div>

Amazon FBA’y\u0131 kullanarak uluslararas\u0131 sat\u0131\u015f yapan ma\u011faza sahipleri i\u00e7in t\u00fcm avantajlara ra\u011fmen, bu hizmet her sat\u0131c\u0131 veya marka i\u00e7in do\u011fru bir se\u00e7im de\u011fildir.<\/p>

Depolama maliyetleri, s\u00fcre ve alanla tan\u0131mland\u0131\u011f\u0131 i\u00e7in, sat\u0131c\u0131lar \u00f6zellikle b\u00fcy\u00fck ve hacimli \u00fcr\u00fcnlerde, bunun karl\u0131 olup olmad\u0131\u011f\u0131n\u0131 de\u011ferlendirmelidir \u2013 \u00f6zellikle de h\u0131zl\u0131 hareket eden \u00fcr\u00fcnler de\u011filse. Ayr\u0131ca, m\u00fc\u015fteri dan\u0131\u015fmanl\u0131\u011f\u0131 gerekti\u011finde, sat\u0131\u015f\u0131n ba\u011f\u0131ms\u0131z olarak y\u00fcr\u00fct\u00fclmesi gerekmektedir.<\/p>

Sat\u0131c\u0131lar, FBA ile de\u011ferli pazarlama potansiyelinin kaybedildi\u011finin fark\u0131nda olmal\u0131d\u0131r. \u00c7\u00fcnk\u00fc sad\u0131k bir m\u00fc\u015fteri kitlesi olu\u015fturmak, yaln\u0131zca kendi \u00e7evrimi\u00e7i ma\u011fazas\u0131yla m\u00fcmk\u00fcnd\u00fcr. Amazon m\u00fc\u015fterileri genellikle sadece Amazon’u sat\u0131c\u0131 olarak alg\u0131lar ve arkas\u0131ndaki sat\u0131c\u0131y\u0131 g\u00f6rmezler. M\u00fc\u015fteriler, sipari\u015f s\u00fcrecinde Amazon web sitesinin logosunu ve tasar\u0131m\u0131n\u0131 kaydeder, \u00fcr\u00fcnlerini Amazon markal\u0131 ambalajda al\u0131r ve sorular veya sorunlar i\u00e7in Amazon m\u00fc\u015fteri hizmetleriyle ileti\u015fime ge\u00e7erler. \u00d6rne\u011fin, sat\u0131c\u0131 \u00e7evre dostu bir \u00fcr\u00fcn sat\u0131yorsa<\/a>, bilin\u00e7li bir iklim n\u00f6tr ambalaj se\u00e7me imkan\u0131 yoktur. Sat\u0131c\u0131n\u0131n, g\u00f6nderim se\u00e7enekleri ve iade y\u00f6netimi konusunda k\u0131s\u0131tlamalar\u0131 vard\u0131r.<\/p>

Ancak Amazon FBA \u00fczerinden uluslararas\u0131 sat\u0131\u015f yapan t\u00fcm sat\u0131c\u0131lar i\u00e7in bir ba\u015fka dezavantaj daha vard\u0131r: E-Ticaret devi, geri g\u00f6nderilen hemen her \u00fcr\u00fcn\u00fc, daha ayr\u0131nt\u0131l\u0131 bir inceleme yapmadan kabul etmektedir. Bunun arkas\u0131nda, \u00e7evrimi\u00e7i devin b\u00fcy\u00fck m\u00fc\u015fteri odakl\u0131l\u0131\u011f\u0131 ve elbette karma\u015f\u0131k bir organizasyon y\u00fck\u00fcnden ka\u00e7\u0131nma iste\u011fi yatmaktad\u0131r. Yine de, bu durum sat\u0131c\u0131 i\u00e7in olduk\u00e7a maliyetli hale gelebilir. \u00d6rne\u011fin, y\u00fcksek kaliteli ancak belki de sadece hafif hasar g\u00f6rm\u00fc\u015f elektrikli \u00fcr\u00fcnlerin basit\u00e7e imha edilmesi durumunda. Kendi teslimat s\u0131k\u0131nt\u0131lar\u0131n\u0131z varsa ve Amazon deposundaki \u00fcr\u00fcnlerinize ihtiya\u00e7 duyuyorsan\u0131z, \u00fcr\u00fcnlerin yeniden temin edilmesi gerekecektir. Bu da zaman ve para kayb\u0131na yol a\u00e7ar.<\/p>

Basit\u00e7e s\u00f6ylemek gerekirse: Sizin \u00e7evrimi\u00e7i ma\u011fazan\u0131z, sizin oyun kurallar\u0131n\u0131z! FBA ile stok kontrol\u00fc, iade i\u015flemleri, teslimat ko\u015fullar\u0131 ve sat\u0131\u015f ortam\u0131 kontrol\u00fc elden \u00e7\u0131kar\u0131l\u0131r. Kendi \u00fcr\u00fcn\u00fcn\u00fcz, Amazon m\u00fc\u015fterisine rakip \u00fcr\u00fcn\u00fcn hemen yan\u0131nda sunulur ve do\u011frudan bir fiyat sava\u015f\u0131nda yer al\u0131r – sadece yerli \u00fcr\u00fcnlere de\u011fil, ayn\u0131 zamanda yabanc\u0131 \u00fcr\u00fcnlere kar\u015f\u0131 da. Rekabet olduk\u00e7a b\u00fcy\u00fck.<\/p>

\u201eAmazon Taraf\u0131ndan Yerine Getirme\u201c \u2013 yapmak m\u0131 yoksa yapmamak m\u0131?<\/strong><\/p>

Sonu\u00e7 olarak, \u201eAmazon Taraf\u0131ndan Yerine Getirme\u201c \u2013 baz\u0131 dezavantajlara ra\u011fmen \u2013 sat\u0131c\u0131lar i\u00e7in yeni pazarlara a\u00e7\u0131lma, geni\u015fleme ve uluslararas\u0131la\u015fma konusunda iyi bir f\u0131rsat sunar. \u00c7\u00fcnk\u00fc Amazon FBA arac\u0131l\u0131\u011f\u0131yla sat\u0131c\u0131lar Avrupa genelinde ve uluslararas\u0131 olarak sat\u0131\u015f yapabilirler. B\u00fcy\u00fck bir i\u015f g\u00fcc\u00fc, depo alan\u0131 ve zaman harcamadan, devasa bir pazarda markalar\u0131n\u0131z\u0131 uluslararas\u0131 bir hedef kitleye sunabilirsiniz. \u00d6zellikle Amerikan Amazon platformu, alt\u0131 kat daha b\u00fcy\u00fck cirosu ve y\u00fcksek trafi\u011fi ile b\u00fcy\u00fck bir sat\u0131\u015f pazar\u0131 sunmaktad\u0131r.<\/p>

FBA program\u0131, sad\u0131k m\u00fc\u015fteriler olu\u015fturmak ve m\u00fc\u015fteri ili\u015fkisini geli\u015ftirmek isteyenler i\u00e7in uygun de\u011fildir \u2013 ayr\u0131ca sat\u0131c\u0131 olarak pazarlama potansiyelini hizmet sa\u011flay\u0131c\u0131ya devretmi\u015f olursunuz. Bu nedenle, bir\u00e7ok sat\u0131c\u0131 i\u00e7in, ancak t\u00fcm sat\u0131c\u0131lar i\u00e7in de\u011fil, Amazon FBA arac\u0131l\u0131\u011f\u0131yla uluslararas\u0131 sat\u0131\u015f yapmak mant\u0131kl\u0131d\u0131r.<\/p>

PARCEL.ONE<\/a> uluslararas\u0131 \u00e7evrimi\u00e7i ticaret i\u00e7in \u00f6zel bir lojistik hizmet sa\u011flay\u0131c\u0131s\u0131d\u0131r. Bu giri\u015fim, \u00e7evrimi\u00e7i sat\u0131c\u0131lara, hedef \u00fclkeye bak\u0131lmaks\u0131z\u0131n t\u00fcm g\u00f6nderimleri bir araya getirerek ve her bir g\u00f6nderi i\u00e7in ideal hizmet sa\u011flay\u0131c\u0131s\u0131n\u0131 se\u00e7erek yurtd\u0131\u015f\u0131ndaki g\u00f6nderim maliyetlerini \u00f6nemli \u00f6l\u00e7\u00fcde d\u00fc\u015f\u00fcrme imkan\u0131 sunar. Ayr\u0131ca, PARCEL.ONE t\u00fcm pazarlar i\u00e7in tek s\u00f6zle\u015fmeli ortak olarak i\u015flev g\u00f6rd\u00fc\u011f\u00fcnden, sat\u0131c\u0131 taraf\u0131ndaki y\u00fck de \u00f6nemli \u00f6l\u00e7\u00fcde azal\u0131r \u2013 tek bir etiket ve s\u00fcrekli takip ile.<\/p><\/blockquote>

G\u00f6r\u00fcnt\u00fc referanslar\u0131, resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9 FrankBoston \u2013 stock.adobe.com \/ \u00a9 Parcel.One \/ \u00a9 Tierney \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Kendi \u00e7evrimi\u00e7i ma\u011fazas\u0131n\u0131 i\u015fletenler, bunun arkas\u0131nda ne kadar i\u015f g\u00fcc\u00fc, zaman ve karma\u015f\u0131k s\u00fcre\u00e7lerin oldu\u011funu bilir. Yurt d\u0131\u015f\u0131na ad\u0131m at\u0131ld\u0131\u011f\u0131nda, daha b\u00fcy\u00fck zorluklar ortaya \u00e7\u0131kmaktad\u0131r. Bu nedenle bir\u00e7ok sat\u0131c\u0131, Ebay veya Amazon gibi zaten yerle\u015fik \u00e7evrimi\u00e7i pazar yerlerini tercih etmekte ve yaln\u0131zca sanal altyap\u0131n\u0131n \u00f6tesine ge\u00e7en hizmetlerden yararlanmaktad\u0131r. B\u00f6yle bir \u00f6rnek “Fulfillment by Amazon”, k\u0131saca<\/p>\n","protected":false},"author":3,"featured_media":2169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[582,588],"tags":[],"class_list":["post-113529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-tarafindan-yerine-getirme","category-amazonda-satis-yapmak"],"yoast_head":"\nAmazon FBA ile uluslararas\u0131 sat\u0131\u015f \u2013 nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/title>\n<meta name=\"description\" content=\"Amazon FBA, uluslararas\u0131 sat\u0131\u015f a\u00e7\u0131s\u0131ndan ne yapabilir? 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