![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142650\/amazon-verkaeuferkonto.jpeg\")
<\/figure><\/div>\n\n\nAmazon, sat\u0131\u015f yapman\u0131n sadece birka\u00e7 t\u0131klama ile ba\u015flayabilece\u011fini duyuruyor. Amazon’da \u00e7evrimi\u00e7i perakendeci olarak kaydolmak i\u00e7in neler gerekiyor? Kay\u0131t s\u0131ras\u0131nda a\u015fa\u011f\u0131daki verilerin haz\u0131r olmas\u0131 gerekmektedir:<\/p>\n\n\n
- \n
- \u0130\u015f e-posta adresi veya mevcut bir Amazon m\u00fc\u015fteri hesab\u0131<\/li>\n\n\n\n
- Ge\u00e7erli kredi kart\u0131<\/li>\n\n\n\n
- Ge\u00e7erli pasaport veya kimlik kart\u0131<\/li>\n\n\n\n
- \u015eirket kayd\u0131 bilgileri, KDV kimlik numaras\u0131 dahil<\/li>\n<\/ul>\n<\/div>\n\n\n
\u0130lk \u00fc\u00e7 madde asl\u0131nda h\u0131zl\u0131 bir \u015fekilde uygulanabilir. Ama son madde ne olacak?<\/p>\n\n\n\n
Bir i\u015f kayd\u0131 yapmak, vergileri \u00f6demek ve di\u011fer y\u00fck\u00fcml\u00fcl\u00fckler<\/h3>\n\n\n\n
Amazon’da sat\u0131\u015f yapmak i\u00e7in sat\u0131c\u0131lar\u0131n bir i\u015f kayd\u0131 yapt\u0131rmas\u0131 gerekmektedir. Federal eyalete ba\u011fl\u0131 olarak, bir i\u015fleme \u00fccreti uygulanmaktad\u0131r. \u00d6rne\u011fin D\u00fcsseldorf’ta, \u015fu anda \u015fah\u0131s \u015firketleri i\u00e7in bu \u00fccret 26 euro’dur. Ek maliyetler de olabilir, bunlar dikkate al\u0131nmal\u0131 ve durum baz\u0131nda ara\u015ft\u0131r\u0131lmal\u0131d\u0131r.<\/p>\n\n\n\n
2019’dan beri, Amazon’daki sat\u0131c\u0131lar\u0131n bir vergi belgesi sa\u011flamas\u0131 gerekmektedir. Bunu ilgili vergi dairesinde ba\u015fvuruda bulunarak alabilir ve Seller Central’a y\u00fckleyebilirsiniz. Bu, bir sat\u0131c\u0131 olarak vergilerinizi d\u00fczg\u00fcn bir \u015fekilde \u00f6dedi\u011finizi g\u00f6sterir.<\/p>\n\n\n\n
Uygulanan vergi t\u00fcrleri, i\u015fletmenin ana konumuna ve \u015firketin hukuki \u015fekline de ba\u011fl\u0131d\u0131r. Gelir vergisi, ticaret vergisi ve katma de\u011fer vergisinden sermaye kazanc\u0131 vergisine kadar dikkate al\u0131nmas\u0131 gereken bir\u00e7ok \u015fey vard\u0131r. Vergiler \u00e7ok bireysel olarak olu\u015fturuldu\u011fundan, e-ticaret konusunda uzmanla\u015fm\u0131\u015f bir vergi dan\u0131\u015fman\u0131ndan profesyonel tavsiye almak \u00f6nerilir.<\/p>\n\n\n\n
Di\u011fer maliyetler, sizin i\u00e7in a\u015fa\u011f\u0131dakiler i\u00e7in maliyetleri i\u00e7erebilir:<\/p>\n\n\n
\n- \n
- Sat\u0131n alma<\/li>\n\n\n\n
- Muhasebe<\/li>\n\n\n\n
- Kullanmak istedi\u011finiz ara\u00e7lar \/ yaz\u0131l\u0131mlar<\/li>\n\n\n\n
- Reklamc\u0131l\u0131k, PPC, reklamlar vb.<\/li>\n<\/ul>\n<\/div>\n\n\n
Bir KDV kimlik numaras\u0131 nedir ve nas\u0131l alabilirim?<\/h3>\n\n\n\n
E\u011fer bir AB \u00fclkesinde mal sat\u0131yorsan\u0131z, mallar\u0131n\u0131z\u0131 depolad\u0131\u011f\u0131n\u0131z veya g\u00f6nderdi\u011finiz HER \u00fclkede KDV kayd\u0131 yapt\u0131rmal\u0131s\u0131n\u0131z. Almanya’da, KDV’yi yerel vergi dairesinden al\u0131rs\u0131n\u0131z. AB’ye geni\u015flemeyi d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, yerel vergi dan\u0131\u015fmanlar\u0131yla \u00e7al\u0131\u015fman\u0131z\u0131 \u00f6neririz.<\/p>\n\n\n\n
Katma de\u011fer vergisine (KDV) ne zaman tabi olunur?<\/h3>\n\n\n\n
Amazon’da sat\u0131\u015f yapt\u0131\u011f\u0131n\u0131zda, otomatik olarak katma de\u011fer vergisine (KDV) tabi olmazs\u0131n\u0131z. KDV y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc yaln\u0131zca belirli bir gelir e\u015fi\u011fi a\u015f\u0131ld\u0131\u011f\u0131nda otomatik olarak ge\u00e7erli olur, bunu her zaman akl\u0131n\u0131zda bulundurmal\u0131s\u0131n\u0131z. E\u011fer bu e\u015fi\u011fi a\u015famazsan\u0131z, k\u00fc\u00e7\u00fck bir i\u015fletme olarak faaliyet g\u00f6stermeye devam edebilirsiniz.<\/p>\n\n\n\n
KDV y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc, yaln\u0131zca i\u015fletmenizle 22.000 eurodan (\u00f6nceki: 17.500 euro) daha y\u00fcksek kar elde etti\u011finizde ve mevcut y\u0131lda 50.000 eurodan daha y\u00fcksek olmas\u0131 bekleniyorsa ortaya \u00e7\u0131kar. E\u011fer gelir bu miktar\u0131 a\u015farsa, KDV y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc ge\u00e7erli olur.<\/p>\n\n\n\n
KDV y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcne ge\u00e7i\u015f, 5 y\u0131l boyunca ba\u011flay\u0131c\u0131d\u0131r. Bu nedenle, k\u00fc\u00e7\u00fck i\u015fletme d\u00fczenlemesini mi yoksa standart vergilendirmeyi mi se\u00e7ece\u011finizi \u00e7ok dikkatli d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n
Amazon’da sat\u0131\u015f yapmak – Amazon sat\u0131c\u0131 hesab\u0131 nas\u0131l kurulur<\/h2>\n\n\n
\n![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142650\/amazon-haendler-werden.jpeg\")
<\/figure><\/div>\n\n\nAmazon’da ticari olarak sat\u0131\u015f yapmak i\u00e7in gerekli haz\u0131rl\u0131klar\u0131 yapt\u0131ktan sonra, Seller Central’da bir sat\u0131c\u0131 hesab\u0131 olu\u015fturma zaman\u0131 geldi. Sat\u0131c\u0131 olarak izledi\u011finiz hedeflere ba\u011fl\u0131 olarak, bir sat\u0131\u015f plan\u0131 se\u00e7ebilirsiniz. A\u015fa\u011f\u0131daki iki se\u00e7enek mevcuttur:<\/p>\n\n\n\n
Bireysel sat\u0131c\u0131 sat\u0131\u015f plan\u0131<\/h3>\n\n\n\n
E\u011fer ayda 40 birimden az satmay\u0131 planl\u0131yorsan\u0131z, bu model sizin i\u00e7in uygundur. Sat\u0131lan her birim i\u00e7in 0,99 euro \u00f6d\u00fcyorsunuz ve herhangi bir temel \u00fccret yok. Ancak, Marka Ma\u011fazalar\u0131, FBA gibi se\u00e7enekler kullan\u0131lamaz.<\/p>\n\n\n\n
Profesyonel sat\u0131c\u0131 sat\u0131\u015f plan\u0131<\/h3>\n\n\n\n
Bu plan, sadece k\u00fc\u00e7\u00fck bir ek gelir elde etmekle yetinmeyen herkes i\u00e7in uygundur. Bu abonelik modeli ile sat\u0131lan birim ba\u015f\u0131na \u00fccret \u00f6demezsiniz, ancak ayl\u0131k 39 euro sabit bir \u00fccret \u00f6dersiniz. Ayr\u0131ca, A+ \u0130\u00e7erik gibi ek reklam ve analiz se\u00e7eneklerine de eri\u015fiminiz olur. Dahas\u0131, bu plan, \u00fcr\u00fcnlerinizi FBA arac\u0131l\u0131\u011f\u0131yla satmak isteyen herkes i\u00e7in uygundur, \u00e7\u00fcnk\u00fc bu se\u00e7enek yaln\u0131zca profesyonel planda mevcuttur.<\/p>\n\n\n\n
Amazon sat\u0131c\u0131s\u0131 olma – Hangi i\u015f modeli sizin i\u00e7in en uygunu?<\/h2>\n\n\n\n
Amazon’da sat\u0131\u015f yapmadan \u00f6nce, mevcut pazar ko\u015fullar\u0131 hakk\u0131nda genel bir fikir edinmelisiniz. Hangi trendlerin mevcut oldu\u011funu veya hangi trendlerin yak\u0131nda ortaya \u00e7\u0131kabilece\u011fini \u00f6\u011frenin. Baz\u0131 ipu\u00e7lar\u0131yla, Amazon’daki potansiyel rakiplerinizi h\u0131zl\u0131 bir \u015fekilde g\u00f6zetleyebilir<\/a> ve sat\u0131\u015f hacimleri hakk\u0131nda daha fazla bilgi edinebilirsiniz.<\/p>\n\n\n\n
Geni\u015f kapsaml\u0131 \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131 i\u00e7in Zentrada veya Alibaba gibi tedarik platformlar\u0131 \u00e7ok iyi bir \u015fekilde uygundur. Orada, ana sayfada do\u011frudan proje teklifleri al\u0131rs\u0131n\u0131z, bunlar hesaplamalar\u0131n\u0131z i\u00e7in \u00f6nemli olan sat\u0131n alma fiyatlar\u0131n\u0131 i\u00e7erir.<\/p>\n\n\n\n
E\u011fer zaten bir sat\u0131c\u0131 olarak deneyim kazand\u0131ysan\u0131z, ayn\u0131 veya benzer \u00fcr\u00fcnleri Amazon’da satmak faydal\u0131 olacakt\u0131r. Ko\u015fu ayakkab\u0131lar\u0131na odaklanan yerle\u015fik bir perakendeci misiniz? O zaman bunlar\u0131 Amazon’da da sunun. Bu \u015fekilde, bilgi birikiminizden faydalan\u0131r ve pazarda uzmanl\u0131\u011f\u0131n\u0131zla da etkileyici olursunuz.<\/p>\n\n\n\n
Yeterince \u00fcr\u00fcn fikri toplad\u0131ktan ve sizin i\u00e7in uygun olan\u0131 \u00f6\u011frendikten sonra, kaba bir hesaplama yapmal\u0131s\u0131n\u0131z. Rakiplerinize dayanarak sat\u0131\u015f hacminizi tahmin edin. K\u00e2rl\u0131l\u0131\u011f\u0131n\u0131z\u0131 sa\u011flayacak (yani, maliyetleri kar\u015f\u0131layacak ve kar elde edecek) ve rekabet\u00e7i olan bir fiyat aral\u0131\u011f\u0131 belirleyin. Amazon’da satmak istedi\u011finiz \u00fcr\u00fcn bu noktalar\u0131n birini kar\u015f\u0131lam\u0131yorsa, onu portf\u00f6y\u00fcn\u00fcze dahil etmemelisiniz.<\/p>\n\n\n\n
\u00d6zel etiket veya markal\u0131 \u00fcr\u00fcnler: Hangisi daha iyi?<\/h3>\n\n\n\n
Se\u00e7enekleriniz hakk\u0131nda genel bir fikir edindikten sonra, ba\u015fka bir karar vermeniz gerekiyor: markal\u0131 \u00fcr\u00fcnler mi yoksa \u00f6zel etiket mi?<\/p>\n\n\n\n
\u00d6ncelikle bir \u015fey: \u00f6zel etiket<\/a> veya markal\u0131 \u00fcr\u00fcnler’in Amazon’da hangisinin daha iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131na dair genel bir cevap yoktur. Daha ziyade, bir Amazon sat\u0131c\u0131s\u0131 olarak hangi ilgi ve hedefleri takip etti\u011finiz ve bunlara nas\u0131l ula\u015fabilece\u011finizle ilgilidir. Farkl\u0131 formlar\u0131, avantajlar\u0131n\u0131 ve dezavantajlar\u0131n\u0131 \u00f6\u011frenerek, bir \u00fcr\u00fcn i\u00e7in do\u011fru modeli se\u00e7in. Elbette, t\u00fcm i\u015finizi birine veya di\u011ferine g\u00f6re ayarlamak zorunda de\u011filsiniz – her zaman \u00fcr\u00fcne ba\u011fl\u0131 olarak neyin daha mant\u0131kl\u0131 oldu\u011funa yeniden karar verebilirsiniz.<\/p>\n\n\n\n
Karar verirken “\u00f6zel etiket mi yoksa markal\u0131 \u00fcr\u00fcnler mi?” ek olarak dikkate alman\u0131z gereken ba\u015fka fakt\u00f6rler de vard\u0131r. \u00d6rne\u011fin, sorumluluk ve garanti y\u00fck\u00fcml\u00fcl\u00fckleri, \u00fcretici olup olmad\u0131\u011f\u0131n\u0131za veya sadece \u00fc\u00e7\u00fcnc\u00fc taraf bir sat\u0131c\u0131 olup olmad\u0131\u011f\u0131n\u0131za ba\u011fl\u0131d\u0131r. Yat\u0131r\u0131mlar da olduk\u00e7a farkl\u0131d\u0131r. \u00d6zel etiket satarken, markan\u0131z\u0131 olu\u015fturup tan\u0131tman\u0131z gerekirken, Amazon’da markal\u0131 \u00fcr\u00fcnler satarken marka sahiplerinin pazarlamas\u0131na g\u00fcvenebilirsiniz.<\/p>\n\n\n\n
\u00d6zel etiket ile, t\u00fcm markala\u015fmay\u0131 tasarlama, s\u00fcrd\u00fcr\u00fclebilir \u00fcretimi savunma veya de\u011fer zinciri boyunca adil ko\u015fullara dikkat etme f\u0131rsat\u0131na sahip olursunuz – ancak gerekli fonlar olmadan de\u011fil. Markal\u0131 \u00fcr\u00fcnlerde, bu t\u00fcm kararlar marka sahibinin sorumlulu\u011fundad\u0131r ve siz “sadece” zincirdeki bir ba\u015fka halka olursunuz, bu da kesinlikle avantajlar\u0131 ve dezavantajlar\u0131 vard\u0131r.<\/p>\n\n\n\n
Amazon’da markal\u0131 \u00fcr\u00fcn sat\u0131\u015f\u0131<\/h3>\n\n\n\n
Hangi markal\u0131 \u00fcr\u00fcnleri Amazon’da satmak isteyenler, Essie markas\u0131ndan bir oje gibi, zaten kurulmu\u015f bir markan\u0131n \u00fcr\u00fcn\u00fcn\u00fc sunar. \u0130sim iyi bilinir ve al\u0131c\u0131lar \u00f6zellikle “ojeler Essie” terimini arar. Ancak, sat\u0131c\u0131 kesinlikle \u00fcr\u00fcn\u00fcn tek sa\u011flay\u0131c\u0131s\u0131 de\u011fildir ve bir rekabet ortaya \u00e7\u0131kar. Sadece en iyi teklif Buy Box kazan\u0131r ve talebin yakla\u015f\u0131k %90’\u0131n\u0131 \u00e7eker.<\/p>\n\n\n\n
![\"Amazon'da](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130321\/amazon-handelsware-buy-box-1-844x463.png\")
<\/figure>\n\n\n\nRekabet h\u0131zla fiyatlar\u0131n a\u015fa\u011f\u0131 do\u011fru bir sarmal\u0131na yol a\u00e7ar ve sat\u0131lan birim ba\u015f\u0131na kar giderek daral\u0131r. Bu, sa\u011flay\u0131c\u0131lar\u0131n art\u0131k ayak uyduramaz hale gelmesi ve piyasadan d\u0131\u015flanmas\u0131yla sonu\u00e7lanabilir.<\/p>\n\n\n\n
Markal\u0131 \u00fcr\u00fcnlerin sat\u0131c\u0131s\u0131 olarak, fiyatlar\u0131n\u0131z\u0131 piyasa durumuna g\u00f6re ayarlayan ak\u0131ll\u0131 ara\u00e7lar kullanarak buna kar\u015f\u0131 koyabilirsiniz. Bu \u015fekilde, SELLERLOGIC Repricer<\/a> yard\u0131m\u0131yla \u00fcr\u00fcnlerinizi satmak istedi\u011finiz minimum ve maksimum fiyat\u0131 kendiniz belirleyebilirsiniz. Amazon Repricer’den gelen optimizasyon stratejileri, Buy Box stratejisinden g\u00fcnl\u00fck Push’ya ve tercihleriniz do\u011frultusunda manuel ayarlara kadar uzanmaktad\u0131r. Buy Box’\u00fc kazanman\u0131za yard\u0131mc\u0131 olabilecek fiyatland\u0131rma stratejalar\u0131 hakk\u0131nda daha fazla bilgi i\u00e7in buray\u0131 okuyun:<\/p>\n\n\n\t\t
\n\t\t\n\t\t\t\n\t\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t![\"Auf](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142637\/amazon-repricer-strategien-sellerlogic-thumbnail.jpeg\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tDo\u011fru fiyatland\u0131rma stratejisi ile ba\u015flat\u0131n: \u0130\u015finize ger\u00e7ekten uyan stratejiyi SELLERLOGIC Repricer ile bulun \u2013 pratik \u00f6rnekler de dahil!<\/a>\n\t\t\t<\/div>\n\t\t\tAmazon i\u00e7in SELLERLOGIC Repricer ile \u00e7evrimi\u00e7i sat\u0131c\u0131lara, bireysel ihtiya\u00e7lara uyum sa\u011flayacak veya tamamen otomatik olarak g\u00fcvenilir bir \u015fekilde fiyat\u0131 optimize edecek \u00e7e\u015fitli stratejiler sunulmaktad\u0131r. Stratejiler, ticari \u00fcr\u00fcn sat\u0131c\u0131lar\u0131 ve \u00f6zel markalar…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n\n\nMarkal\u0131 \u00fcr\u00fcnlerin avantaj\u0131 a\u00e7\u0131kt\u0131r: \u00fcr\u00fcn, m\u00fc\u015fteriler taraf\u0131ndan h\u0131zl\u0131 bir \u015fekilde bulunur, hatta do\u011frudan aramasalar bile. Dezavantaj\u0131: \u00e7ok fazla rakip Buy Box i\u00e7in yar\u0131\u015f\u0131r ve tehlikeli bir fiyat sava\u015f\u0131 ba\u015flar.<\/p>\n\n\n\n
The Buy Box is also referred to as the shopping cart or shopping cart field. Occasionally, alternative spellings such as Amazon Buy Box or shopping cart field are used. The fact is that only one offer holds the Buy Box and receives the approval when a customer purchases the product with a click of the button. Therefore, whoever appears in the Buy Box the most often collects the most orders. Additionally, since 2023, there is now a second Buy Box on Amazon, an alternative purchasing option for customers who do not choose the main seller recommended by Amazon. It is displayed below the main offer on the product page and allows other sellers to offer the same product.<\/p>\n\n\n\n
\n
Buy Box nedir?<\/strong><\/p>\n\n\n\n
Amazon’da, Buy Box bir \u00fcr\u00fcn detay sayfas\u0131n\u0131n sa\u011f \u00fcst k\u00f6\u015fesindeki k\u00fc\u00e7\u00fck sar\u0131 kutu olarak tan\u0131mlan\u0131r. Bu buton arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fteri \u00fcr\u00fcn\u00fc al\u0131\u015fveri\u015f sepetine ekler. Sorun \u015fu ki: Ayn\u0131 markan\u0131n ayn\u0131 \u00fcr\u00fcn\u00fc Amazon’da yaln\u0131zca tek bir \u00fcr\u00fcn sayfas\u0131 al\u0131r – burada t\u00fcm sat\u0131c\u0131lar, bu \u00fcr\u00fcn i\u00e7in teklifleriyle mant\u0131ken toplan\u0131r.<\/p>\n<\/blockquote>\n\n\n\n
Buy Box i\u00e7indeki tekliflerin yerle\u015ftirilmesine kim karar verir?<\/h4>\n\n\n\n
Buy Box, en y\u00fcksek m\u00fc\u015fteri memnuniyetini sa\u011flayan sa\u011flay\u0131c\u0131 taraf\u0131ndan kazan\u0131l\u0131r. Amazon’a g\u00f6re pazar yeri sat\u0131c\u0131lar\u0131n\u0131n yerine getirmesi gereken Buy Box i\u00e7in bir\u00e7ok kriter vard\u0131r. Amazon’un performans \u00f6l\u00e7\u00fctlerini kar\u015f\u0131layan sa\u011flay\u0131c\u0131lar k\u0131sa listeye al\u0131n\u0131r. Bunlar aras\u0131nda, \u00f6rne\u011fin, g\u00f6nderim s\u00fcresi, sipari\u015f hatalar\u0131 oran\u0131 veya iadelerde m\u00fc\u015fteri memnuniyeti yer al\u0131r.<\/p>\n\n\n\n
Bar \u00e7ok y\u00fcksek bir seviyede belirlenmi\u015ftir ve k\u00fc\u00e7\u00fck sar\u0131 kutu i\u00e7in m\u00fccadele genellikle optimal sat\u0131\u015f fiyat\u0131 ile kazan\u0131l\u0131r. E\u011fer bu fiyat \u00e7ok y\u00fcksekse, Buy Box’\u00fc kazanmak \u00e7ok olas\u0131 de\u011fildir. \u00d6te yandan, daha k\u00fc\u00e7\u00fck fiyat farkl\u0131l\u0131klar\u0131, \u00f6rne\u011fin, m\u00fckemmel sat\u0131c\u0131 performans\u0131 ile telafi edilebilir.<\/p>\n\n\n\t\t
\n\t\t\n\t\t\t\n\t\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t![\"Die](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/07\/23142040\/amazon-buy-box-thumbnail.jpeg\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tAmazon hakk\u0131nda t\u00fcm \u00f6nemli bilgiler Buy Box: sat\u0131c\u0131 performans\u0131, nitelik ve daha fazlas\u0131<\/a>\n\t\t\t<\/div>\n\t\t\tE\u011fer Amazon’daki sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak istiyorsan\u0131z, Buy Box’\u00fc kazanmak \u00fczerine odaklanmal\u0131s\u0131n\u0131z. K\u00fc\u00e7\u00fck sar\u0131 buton, \u00e7evrimi\u00e7i perakendeciler i\u00e7in kritik bir rol oynar, \u00e7\u00fcnk\u00fc t\u00fcm pazar yeri sat\u0131\u015flar\u0131n\u0131n %90’\u0131 burada ger\u00e7ekle\u015fir. Bunu okuyun<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t![\"Second](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135540\/2nd-amazon-buybox-p-thumbnail.jpg\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tE\u011flenceyi \u0130kiye Katla: Amazon’un \u0130kinci Buy Box Pazar Oyununu Sarsmaya Haz\u0131r!<\/a>\n\t\t\t<\/div>\n\t\t\tAmazon’daki ikinci Buy Box herkesin dilinde: Oyun de\u011fi\u015ftirici! Devrim niteli\u011finde! Asl\u0131nda, m\u00fc\u015fteriler i\u00e7in bir\u00e7ok \u015fey de\u011fi\u015febilece\u011fi gibi, pazar yeri sat\u0131c\u0131lar\u0131n\u0131n da yeni ko\u015fullara haz\u0131rlanmalar\u0131 gerekiyor. Bu durumun sat\u0131c\u0131lar i\u00e7in ne anlama gelebilece\u011fini burada okuyabilirsiniz!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t![\"Die](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/14112723\/buybox-gewinnen-amazon-thumbnail.jpeg\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tAmazon’da BuyBox’u kazanmak i\u00e7in en \u00f6nemli 14 kriter ve metriklerinizi nas\u0131l kontrol alt\u0131nda tutaca\u011f\u0131n\u0131z<\/a>\n\t\t\t<\/div>\n\t\t\tAsl\u0131nda baz\u0131 tekliflerin Amazon’da g\u00f6r\u00fcn\u00fcrken di\u011ferlerinin Amazon BuyBox‘ta g\u00f6r\u00fcnmemesinin sebebi nedir? K\u00fc\u00e7\u00fck sar\u0131 butonu kazanman\u0131n kriterleri, \u00e7evrimi\u00e7i devin en iyi saklanan s\u0131rr\u0131d\u0131r ve BuyBox i\u00e7in nitelik kazanmak hi\u00e7 de kolay de\u011fildir. Ama…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n\n\nBuy Box’\u00fc kazanmak i\u00e7in en \u00f6nemli metrikler<\/h4>\n\n\n\n
![\"Private](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142900\/Private-Label-Amazon-Header-thumbnail.jpg\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t![\"Private](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/08\/01215246\/private-label-repricer-thumbnail.jpg\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t![\"Wie](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143008\/amazon-fba-produktrecherche-druchstarten-thumbnail.jpg\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t![\"amazon'da](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130358\/produkt-bei-amazon-verkaufen-hochladen-2.png\")
<\/figure>\n\n\n\n![\"amazon'da](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130337\/bei-amazon-verkaufen-produktsuche-1.png\")
<\/figure>\n\n\n\n![\"Amazon'da](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142649\/verkaufen-amazon.jpeg\")
<\/figure><\/div>\n\n\n![\"Bei](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142905\/amazon-suchbegriffe-thumbnail.jpeg\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t![\"amazon'da](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130347\/bei-amazon-verkaufen-ranglisten-1.png\")
<\/figure>\n\n\n\n![\"amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-advertising-thumbnail.jpg\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t![\"pan-eu](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140412\/pan-eu-amazon-thumbnail.jpg\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t![\"Wer](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142759\/amazon-usa-verkaufen-steuern-thumbnail.jpeg\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t![\"KPIs:](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon-thumbnail.jpeg\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t![\"\"](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30103149\/amazon-seo-listing-thumbnail.jpeg\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t