{"id":113544,"date":"2020-04-07T12:25:00","date_gmt":"2020-04-07T12:25:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/uzman-roportaji-iyi-kaynaklanmis-olmak-yari-zaferdir-krizde-kendinizi-boyle-hazirlayin\/"},"modified":"2020-04-07T12:25:00","modified_gmt":"2020-04-07T12:25:00","slug":"uzman-roportaji-iyi-kaynaklanmis-olmak-yari-zaferdir-krizde-kendinizi-boyle-hazirlayin","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/uzman-roportaji-iyi-kaynaklanmis-olmak-yari-zaferdir-krizde-kendinizi-boyle-hazirlayin\/","title":{"rendered":"Uzman r\u00f6portaj\u0131: \u0130yi kaynaklanm\u0131\u015f olmak, yar\u0131 zaferdir \u2013 Krizde kendinizi b\u00f6yle haz\u0131rlay\u0131n!"},"content":{"rendered":"

Bir\u00e7ok b\u00f6lgede d\u00fcnya durdu: Almanya’da yaln\u0131zca s\u00fcpermarketler veya benzin istasyonlar\u0131 gibi sistem a\u00e7\u0131s\u0131ndan \u00f6nemli i\u015fletmeler a\u00e7\u0131kt\u0131, \u0130talya t\u00fcm hayati olmayan \u00fcretimi dondurdu ve \u0130spanya da esas olarak kabul edilmeyen i\u015fletmeleri kapatt\u0131.<\/p>

E-ticaret, baz\u0131 alanlarda artan talep ve soka\u011fa \u00e7\u0131kma yasaklar\u0131ndan faydaland\u0131 – ancak di\u011fer alanlarda da fiziksel perakende gibi kay\u0131plar ya\u015fad\u0131. Ancak bir\u00e7ok \u00e7evrimi\u00e7i sat\u0131c\u0131 tamamen farkl\u0131 bir sorunla kar\u015f\u0131 kar\u015f\u0131yayd\u0131: \u00dcretimler durdu\u011funda, uzun vadede \u00fcr\u00fcnleri t\u00fckeniyor. Bu, Amazon sat\u0131c\u0131lar\u0131 i\u00e7in Buy Box’\u00fcn kayb\u0131, zor kazan\u0131lm\u0131\u015f s\u0131ralaman\u0131n kayb\u0131 veya hatta hesap kapat\u0131lmas\u0131 anlam\u0131na gelebilir.<\/p>

Peki, bir Amazon sat\u0131c\u0131s\u0131 olarak teslimat s\u0131k\u0131nt\u0131lar\u0131n\u0131 nas\u0131l \u00f6nlersiniz, tek bir tedarik\u00e7iye ba\u011f\u0131ml\u0131 olman\u0131n ne anlama geldi\u011fi ve AB i\u00e7indeki tedarik kaynaklar\u0131n\u0131n hangi avantajlara sahip oldu\u011fu nedir? Krizlere dayan\u0131kl\u0131 kaynaklama hakk\u0131nda uzmanlar Martina Schimmel ve Carsten Brandt ile konu\u015ftuk.<\/p>

Peki, bir Amazon sat\u0131c\u0131s\u0131 olarak teslimat s\u0131k\u0131nt\u0131lar\u0131n\u0131 nas\u0131l \u00f6nlersiniz, tek bir tedarik\u00e7iye ba\u011f\u0131ml\u0131 olman\u0131n ne anlama geldi\u011fi ve AB i\u00e7indeki tedarik kaynaklar\u0131n\u0131n hangi avantajlara sahip oldu\u011fu nedir? Krizlere dayan\u0131kl\u0131 kaynaklama hakk\u0131nda uzmanlar Martina Schimmel ve Carsten Brandt ile konu\u015ftuk.<\/p>

Uzmanlar<\/h2>

Bu blog yaz\u0131s\u0131 ilk olarak 2020 bahar\u0131nda yay\u0131mland\u0131.<\/em><\/p>

R\u00f6portaj<\/h2>

SELLERLOGIC: Merhaba Bayan Schimmel, merhaba Bay Brandt! Kesinlikle Corona pandemisinden \u00f6nce de herkese s\u00f6ylemi\u015f oldu\u011funuz bir \u015feyi, \u015fu anda bir\u00e7ok sat\u0131c\u0131 ac\u0131 bir \u015fekilde hissediyor: De\u011fer zincirinin \u00e7\u00f6kmesi durumunda, tek bir kaynak kayna\u011f\u0131na ba\u011f\u0131ml\u0131 olmak son derece olumsuzdur. Bu t\u00fcr bir ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n beraberinde getirebilece\u011fi di\u011fer dezavantajlar nelerdir?<\/strong><\/p>

Martina Schimmel<\/strong>: \u201eTemelde, yaln\u0131zca tek bir kaynak kayna\u011f\u0131na ba\u011fl\u0131 olmak her zaman olumsuzdur – elbette, yaln\u0131zca tek bir \u00fcr\u00fcn sat\u0131yorsan\u0131z, bu durumda genellikle ba\u015fka bir yol yoktur. Ancak, bir sat\u0131c\u0131n\u0131n birden fazla \u00fcr\u00fcn, genellikle farkl\u0131 segmentlerden \u00fcr\u00fcnler satt\u0131\u011f\u0131 normal durumu g\u00f6z \u00f6n\u00fcnde bulundurursak, her \u015feyi tek bir tedarik\u00e7iden almak mant\u0131kl\u0131 de\u011fildir – ister \u00c7in’de, ister Avrupa’da veya ba\u015fka bir yerde olsun. Bunun \u00e7e\u015fitli nedenleri var: \u0130lk olarak, mutfak aksesuarlar\u0131 geli\u015ftirme ve \u00fcretme konusunda iyi olan bir \u00fcretici, porselen konusunda mutlaka uzman de\u011fildir. \u00d6zellikle \u00c7in’de, bu genellikle farkl\u0131 fabrikalarda \u00fcretilen olduk\u00e7a farkl\u0131 becerilerdir. \u0130kincisi, tedarik\u00e7i de bir s\u00fcre sonra bu sat\u0131c\u0131 i\u00e7in tek tedarik\u00e7i oldu\u011funu fark eder – ve bu g\u00fcc\u00fc fiyatlar ve kalite \u00fczerinde kullan\u0131r.\u201d<\/p>

Carsten Brandt<\/strong>: \u201eKesinlikle. E\u011fer bir \u015firket olarak yaln\u0131zca bir tedarik\u00e7iye g\u00fcveniyorsam, kendimi istemeden b\u00fcy\u00fck bir ba\u011f\u0131ml\u0131l\u0131\u011fa sokmu\u015f oluyorum. Bu, yaln\u0131zca mevcut durumda \u00f6ng\u00f6r\u00fclemeyen \u015fekilde ortaya \u00e7\u0131kan ve y\u0131k\u0131c\u0131 sonu\u00e7lar do\u011furabilecek olas\u0131 teslimat s\u0131k\u0131nt\u0131lar\u0131n\u0131 etkilemekle kalmaz. Normal zamanlarda da yaln\u0131zca bir kaynak kayna\u011f\u0131na sahip olmak, teslimat s\u00fcreleri ve kapasiteleri a\u00e7\u0131s\u0131ndan gereksiz bir ba\u011f\u0131ml\u0131l\u0131k yarat\u0131r, ayr\u0131ca kalite ve fiyat a\u00e7\u0131s\u0131ndan da. Ancak bunun kar\u015f\u0131s\u0131nda, genellikle uzun y\u0131llara dayanan ve yak\u0131n bir m\u00fc\u015fteri-tedarik\u00e7i ili\u015fkisi de vard\u0131r ki bu da i\u015f ba\u015far\u0131s\u0131 i\u00e7in \u00f6nemlidir. Bu nedenle, birden fazla tedarik\u00e7i ile ili\u015fki geli\u015ftirmek gerekir ve geli\u015ftirilmelidir.\u201d<\/p>

SELLERLOGIC: Diyelim ki \u015fu anda \u00c7in veya \u0130talya gibi tek bir kaynak kayna\u011f\u0131na ba\u011f\u0131ml\u0131y\u0131m ve yak\u0131nda stoklar\u0131m\u0131n t\u00fckenece\u011fini fark ettim – bu durumda ne yapabilirim?<\/strong><\/p>

Brandt<\/strong>: \u201eHangi kaynak kayna\u011f\u0131na ba\u011f\u0131ml\u0131 oldu\u011funuzun \u00f6nemi yok. Mevcut durumda, y\u0131llard\u0131r iyi bir i\u015f ili\u015fkisi kurdu\u011funuz tedarik\u00e7inin yar\u0131n hala teslimat yap\u0131p yapamayaca\u011f\u0131n\u0131 kimse s\u00f6yleyemez. Bu nedenle, kaynak ili\u015fkilerinizi g\u00f6zden ge\u00e7irmek ve ek veya alternatif tedarik\u00e7iler arayarak bir B plan\u0131 geli\u015ftirmek \u00f6nemlidir. Do\u011fru tedarik\u00e7iyi bulmak i\u00e7in Europages<\/em> veya Wer liefert was<\/em> gibi B2B platformlar\u0131 yard\u0131mc\u0131 olabilir.\u201d<\/p>

\u201eHi\u00e7 kimse mevcut durumda, ev ve i\u015f tedarik\u00e7isinin yar\u0131n hala teslimat yap\u0131p yapamayaca\u011f\u0131n\u0131 s\u00f6yleyemez.\u201d<\/p><\/blockquote><\/figure>

Wer liefert was<\/em>, ayr\u0131ca wlw Connect<\/em> ad\u0131nda yeni bir hizmet ba\u015flatt\u0131 ve bu, kaynak bulmay\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde kolayla\u015ft\u0131r\u0131yor. Arayan, en \u00f6nemli detaylarla bir talep olu\u015fturuyor ve geriye yaslanabiliyor. Biz, bu talebi i\u015flemek i\u00e7in gerekli yeteneklere ve ger\u00e7ekten de kapasitelere sahip olan uygun tedarik\u00e7ileri ar\u0131yoruz ve bu firmalar\u0131n listesini arayana geri iletiyoruz. Bu uzun listeden, talep eden ki\u015fi kendine uygun buldu\u011fu iki veya \u00fc\u00e7 firmay\u0131 se\u00e7iyor, onlarla ileti\u015fime ge\u00e7iyor ve do\u011frudan teklif m\u00fczakerelerine ba\u015flayabiliyor.\u201d<\/p>

SELLERLOGIC: \u00d6zel etiket sat\u0131c\u0131lar\u0131 \u015fu anda \u00f6zellikle zor durumda. Bu segment i\u00e7in ekonomik zarar\u0131 m\u00fcmk\u00fcn oldu\u011funca s\u0131n\u0131rlamak i\u00e7in \u00f6zel y\u00f6ntemler var m\u0131?<\/strong><\/p>

Schimmel<\/strong>: \u201eBence, \u00f6ncelikle ger\u00e7ek \u00f6zel etiket sat\u0131c\u0131lar\u0131 ile sahte \u00f6zel etiketler aras\u0131nda bir ayr\u0131m yapmak gerekiyor. \u0130lk gruptakiler, ger\u00e7ekten kendileri i\u00e7in \u00f6zel olarak geli\u015ftirilmi\u015f, tasarlanm\u0131\u015f ve \u00fcretilmi\u015f bir \u00fcr\u00fcn sat\u0131yorlar. \u0130kinci gruptakiler ise standart bir \u00fcr\u00fcn\u00fc standart versiyonunda sat\u0131yorlar ve \u00fcreticiden logolar\u0131n\u0131 bast\u0131rarak Amazon’da kendi listelemelerine sahip oluyorlar.\u201d<\/p>

\u0130lk grup ger\u00e7ekten zor durumda, e\u011fer \u00fcr\u00fcnleri \u015fu anda tedarik\u00e7i taraf\u0131ndan sa\u011flanam\u0131yorsa. \u00c7\u00fcnk\u00fc alternatif bir kaynak bulmak ve bir takip \u00fcr\u00fcn\u00fc geli\u015ftirmek zaman al\u0131c\u0131d\u0131r – ve bu s\u00fcre zarf\u0131nda normal tedarik\u00e7inin de muhtemelen tekrar teslimat yapabilmesi beklenir.<\/p>

Sahte \u00f6zel etiket sat\u0131c\u0131lar\u0131 bu durumda belirgin \u015fekilde daha avantajl\u0131d\u0131r, \u00e7\u00fcnk\u00fc genellikle, \u00f6rne\u011fin \u00c7in’den sat\u0131n ald\u0131klar\u0131 standart \u00fcr\u00fcn, bir Avrupa ithalat\u00e7\u0131s\u0131nda da bulunmaktad\u0131r. O zaman sadece kendi logolar\u0131n\u0131 nas\u0131l ve ne \u015fekilde bast\u0131rabileceklerini d\u00fc\u015f\u00fcnmeleri gerekir. Bir\u00e7ok durumda, bu logonun \u00fcr\u00fcnlerin \u00fczerine bas\u0131lmas\u0131 bile gerekli de\u011fildir; sat\u0131c\u0131 yaln\u0131zca EAN kodlar\u0131n\u0131 yeniden etiketlemelidir – elbette yeni tedarik\u00e7inin onay\u0131 ile.\u201d<\/p>

SELLERLOGIC: \u00c7in’e olan ba\u011f\u0131ml\u0131l\u0131klar\u0131n\u0131 azaltmak isteyen \u00e7evrimi\u00e7i sat\u0131c\u0131lar\u0131n uzun vadede ele almas\u0131 gereken eylemler nelerdir?<\/strong><\/p>

Brandt<\/strong>: \u201eBurada da genel olarak ba\u011f\u0131ml\u0131l\u0131klardan ka\u00e7\u0131nmak \u00f6nemlidir. Bu, \u00c7in ile olan ba\u011f\u0131ml\u0131l\u0131klar i\u00e7in ge\u00e7erli oldu\u011fu gibi, d\u00fcnyan\u0131n ba\u015fka bir yerindeki bir tedarik\u00e7i ile olan ba\u011f\u0131ml\u0131l\u0131klar i\u00e7in de ge\u00e7erlidir. Bu nedenle, yaln\u0131zca bir tedarik\u00e7iye g\u00fcvenmek yerine, birden fazla kaynak kayna\u011f\u0131 ile g\u00fcvenilir bir i\u015f ili\u015fkisi kurmak mant\u0131kl\u0131d\u0131r. \u00d6zellikle bu gibi zamanlarda, yak\u0131n bir i\u015f ili\u015fkisi son derece \u00f6nemlidir. Uzun s\u00fcre birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z ve s\u0131k s\u0131k ileti\u015fimde bulundu\u011funuz i\u015f ortaklar\u0131yla, olas\u0131 teslimat s\u0131k\u0131nt\u0131lar\u0131 hakk\u0131nda a\u00e7\u0131k ve en \u00f6nemlisi erken bir \u015fekilde konu\u015fabilir ve ard\u0131ndan B veya C tedarik\u00e7ilerine y\u00f6nelerek ihtiya\u00e7 halinde kapasiteleri art\u0131rabilirsiniz.\u201d<\/p>

Schimmel<\/strong>: \u201eTemelde, sat\u0131c\u0131lara tedarik\u00e7i se\u00e7imi ve de\u011ferlendirmesi konusunda temel \u00fcr\u00fcn yelpazesi ve tamamlay\u0131c\u0131 \u00fcr\u00fcn yelpazesi olarak ikiye ay\u0131rmalar\u0131n\u0131 \u00f6neriyorum. E\u011fer temel \u00fcr\u00fcn yelpazemdeki bir \u00fcr\u00fcn i\u00e7in bir tedarik\u00e7i ar\u0131yorsam, \u00f6ncelikle m\u00fcmk\u00fcn oldu\u011funca do\u011frudan kayna\u011fa yakla\u015fmam, ikincisi tedarik\u00e7i ile do\u011frudan ileti\u015fimde olmam ve \u00fc\u00e7\u00fcnc\u00fcs\u00fc tedarik\u00e7inin bu segmentte ger\u00e7ek bir profesyonel olmas\u0131 \u00f6nemlidir. \u00c7\u00fcnk\u00fc ancak o zaman iyi bir fiyat ve iyi bir \u00fcr\u00fcn alabilirim.\u201d<\/p>

E\u011fer tamamlay\u0131c\u0131 \u00fcr\u00fcn yelpazemdeki bir veya daha fazla \u00fcr\u00fcn i\u00e7in bir tedarik\u00e7i ar\u0131yorsam (bu \u00fcr\u00fcnlerin s\u0131k s\u0131k de\u011fi\u015fip de\u011fi\u015fmedi\u011fi veya kal\u0131c\u0131 olup olmad\u0131\u011f\u0131 \u00f6nemli de\u011fil), o zaman genel olarak iyi sat\u0131n alma fiyatlar\u0131 sunabilen geni\u015f bir \u00fcr\u00fcn yelpazesine sahip biriyle \u00e7al\u0131\u015fmak daha iyidir. \u00c7\u00fcnk\u00fc her yeni tamamlay\u0131c\u0131 \u00fcr\u00fcn i\u00e7in yeni bir tedarik\u00e7i aramak, bilgilendirmek ve benzeri i\u015flemler yapmak pek mant\u0131kl\u0131 de\u011fildir. Bu ama\u00e7la, \u00f6rne\u011fin Zentrada<\/a> gibi bir tedarik platformu idealdir. Eskiden bu rol\u00fc klasik toptanc\u0131 \u00fcstleniyordu, ancak g\u00fcn\u00fcm\u00fczde bu t\u00fcr toptanc\u0131lar neredeyse kalmad\u0131.\u201d<\/p>

SELLERLOGIC: Ve ba\u015flang\u0131\u00e7 seviyesindeki ki\u015filer kaynak bulma konusunda kesinlikle nelere dikkat etmelidir? <\/strong><\/p>

K\u00fcf<\/strong>: \u201eTam ba\u015flang\u0131\u00e7ta, \u00f6nce Avrupa Birli\u011fi’nden ticari mal sat\u0131n almak gerekir. \u00c7\u00fcnk\u00fc ba\u015flang\u0131\u00e7ta bir Amazon sat\u0131c\u0131s\u0131n\u0131n bir\u00e7ok di\u011fer \u00f6nemli konuyla (serbest \u00e7al\u0131\u015fma, Amazon nas\u0131l \u00e7al\u0131\u015f\u0131r, m\u00fc\u015fterilerin talepleri ve daha fazlas\u0131) ilgilenmesi gerekiyor. E\u011fer birisi do\u011frudan \u00c7in’den \u00fcr\u00fcn sat\u0131n alma maceras\u0131na at\u0131lmak ve t\u00fcm sertifikalar ve d\u00fczenlemelerle ilgilenmek istiyorsa, bu benim a\u00e7\u0131mdan Harakiri’dir.<\/p>

\u201eE\u011fer birisi \u00fcr\u00fcn ithalat\u0131 maceras\u0131na at\u0131lmak istiyorsa, bu benim a\u00e7\u0131mdan Harakiri’dir.\u201d<\/p><\/blockquote><\/figure>

\u00c7\u00fcnk\u00fc, \u00fc\u00e7\u00fcnc\u00fc \u00fclkelerden mal satan sat\u0131c\u0131lar\u0131n kendilerinin \u00fcretici haline geldi\u011fini ve bu t\u00fcr \u00fcr\u00fcnler i\u00e7in t\u00fcm d\u00fczenlemelere uyum sa\u011flama sorumlulu\u011funu \u00fcstlendi\u011fini bilmek gerekir: Anahtar kelime uygunluk beyan\u0131. Sat\u0131c\u0131 ayn\u0131 \u00fcr\u00fcn\u00fc bir Avrupa ithalat\u00e7\u0131s\u0131ndan sat\u0131n al\u0131rsa, ithalat\u00e7\u0131 \u00fcreticidir. Bunun g\u00fczel bir yan etkisi, sat\u0131c\u0131n\u0131n \u00fcr\u00fcn veya kutu \u00fczerinde hangi standartlar\u0131n belirtildi\u011fini \u00f6ncelikle g\u00f6rebilmesidir. Ve e\u011fer daha sonra sorunlar \u00e7\u0131karsa, sat\u0131c\u0131 ithalat\u00e7\u0131y\u0131 tazminat i\u00e7in sorumlu tutabilir. \u00dcr\u00fcn\u00fc \u00c7in’den sat\u0131n alm\u0131\u015fsa, sat\u0131c\u0131 tazminat zincirindeki son noktad\u0131r.<\/p>

SELLERLOGIC: \u00dcretimlerin tekrar normal \u015fekilde \u00e7al\u0131\u015fmas\u0131 ne kadar s\u00fcrecek ve bunun yaz \u00fcr\u00fcnleri ticareti \u00fczerindeki etkileri neler olabilir?<\/strong><\/p>

K\u00fcf<\/strong>: \u201eHah \u2026 bunu bug\u00fcn kimse tam olarak s\u00f6yleyemez \u2026 Bu, \u00c7in’de veya \u00f6rne\u011fin \u0130talya veya \u0130spanya’da \u00fcretim yap\u0131lan b\u00f6lgeye de \u00e7ok ba\u011fl\u0131. E\u011fer \u00fcretim, ciddi \u015fekilde etkilenen bir b\u00f6lgede ise \u2013 ya da tedarik\u00e7i bu b\u00f6lgelerden malzeme almak zorundaysa \u2013 o zaman her \u015feyin eski d\u00fczenine d\u00f6nmesi kesinlikle daha uzun s\u00fcrecektir. Ancak, \u015fu anda normal veya sadece hafif azalt\u0131lm\u0131\u015f kapasitelerle \u00fcretim yapan bir\u00e7ok Asya b\u00f6lgesi de tan\u0131yorum. Orada, uzat\u0131lan CNY’den kaynaklanan d\u00f6rt ila alt\u0131 haftal\u0131k bir kayma var. Ve \u015fu anda \u00c7in’de maske ve y\u00fcz koruyucu \u00fcretimleri tam h\u0131zla devam ediyor. Her hafta burada Avrupa’ya yeni teslimatlar geliyor ve bunlar sat\u0131c\u0131lara ve t\u0131bbi kurulu\u015flara da\u011f\u0131t\u0131l\u0131yor.\u201d<\/p>

Brandt<\/strong>: \u201eBen de d\u00fc\u015f\u00fcn\u00fcyorum ki, k\u0131s\u0131tlamalar\u0131n ne kadar s\u00fcrece\u011fi ve ekonomik ya\u015fam\u0131n ne zaman tam anlam\u0131yla yeniden ba\u015flayaca\u011f\u0131 \u015fu anda g\u00fcvenilir bir \u015fekilde s\u00f6ylenemez. Ancak, Corona pandemisinin yaz ticareti \u00fczerinde belirgin etkileri olaca\u011f\u0131na ve bu durumun t\u00fcm sekt\u00f6rlerde ge\u00e7erli olaca\u011f\u0131na eminim. G\u00fcncel rakamlar, 2020 i\u00e7in gayri safi yurti\u00e7i has\u0131lada %2,8’lik bir d\u00fc\u015f\u00fc\u015f \u00f6ng\u00f6r\u00fcyor.\u201d<\/p>

SELLERLOGIC: Online sat\u0131c\u0131lar\u0131n sadece \u00c7in’de de\u011fil, ba\u015fka yerlerde de kaynak bulmalar\u0131 i\u00e7in ba\u015fka nedenler var m\u0131?<\/strong><\/p>

K\u00fcf<\/strong>: \u201eYukar\u0131da bahsedilen Avrupa Birli\u011fi’nde al\u0131\u015fveri\u015fin avantajlar\u0131n\u0131n yan\u0131 s\u0131ra, \u00f6zellikle k\u0131sa vadeli eri\u015filebilirlik ve daha k\u00fc\u00e7\u00fck miktarlar alma imkan\u0131 ile k\u0131sa vadede yeniden sipari\u015f verme olana\u011f\u0131 da Avrupa’dan al\u0131\u015fveri\u015fi destekliyor. Ayr\u0131ca, \u00c7in’den temin edilmesi yasak olan \u00fcr\u00fcnler de var: \u00d6rne\u011fin, ger\u00e7ek marka \u00fcr\u00fcnler veya lisansl\u0131 \u00fcr\u00fcnler. Bunlar her zaman resmi \u00fcreticiden, onun da\u011f\u0131t\u0131mc\u0131lar\u0131ndan veya bir lisans sahibinden sat\u0131n al\u0131nmal\u0131d\u0131r.\u201d<\/p>

Brandt<\/strong>: \u201eA\u00e7\u0131klanan ba\u011f\u0131ml\u0131l\u0131klar nedeniyle, \u00e7evredeki pazarlara bakmak her zaman faydal\u0131d\u0131r. Avrupa’dan tedarik\u00e7iler, \u00f6rne\u011fin daha k\u0131sa teslimat yollar\u0131 avantaj\u0131na sahiptir, AB i\u00e7indeki mal trafi\u011fi g\u00fcmr\u00fcks\u00fczd\u00fcr ve tek bir para birimi vard\u0131r \u2013 sadece birka\u00e7 avantajdan bahsetmek gerekirse.\u201d<\/p>

SELLERLOGIC: Te\u015fekk\u00fcr ederim!<\/strong><\/p>

G\u00f6r\u00fcnt\u00fc kredileri resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9 aerial-drone \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Bir\u00e7ok b\u00f6lgede d\u00fcnya durdu: Almanya’da yaln\u0131zca s\u00fcpermarketler veya benzin istasyonlar\u0131 gibi sistem a\u00e7\u0131s\u0131ndan \u00f6nemli i\u015fletmeler a\u00e7\u0131kt\u0131, \u0130talya t\u00fcm hayati olmayan \u00fcretimi dondurdu ve \u0130spanya da esas olarak kabul edilmeyen i\u015fletmeleri kapatt\u0131. E-ticaret, baz\u0131 alanlarda artan talep ve soka\u011fa \u00e7\u0131kma yasaklar\u0131ndan faydaland\u0131 – ancak di\u011fer alanlarda da fiziksel perakende gibi kay\u0131plar ya\u015fad\u0131. Ancak bir\u00e7ok \u00e7evrimi\u00e7i sat\u0131c\u0131<\/p>\n","protected":false},"author":3,"featured_media":2059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[594],"tags":[],"class_list":["post-113544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipuclari-ve-puef-noktalari"],"yoast_head":"\n\u00c7evrimi\u00e7i Perakende: \u0130yi Kaynaklama Gelir D\u00fc\u015f\u00fc\u015f\u00fcnden Nas\u0131l Korur<\/title>\n<meta name=\"description\" content=\"Kriz i\u00e7in Haz\u0131rl\u0131kl\u0131: \u00c7evrimi\u00e7i Perakendede \u0130yi Kaynaklama Alt\u0131n De\u011ferindedir! 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Uzman r\u00f6portaj\u0131nda, perakendecilerin nelere dikkat etmesi gerekti\u011fini a\u00e7\u0131kl\u0131yoruz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/tr\/blog\/uzman-roportaji-iyi-kaynaklanmis-olmak-yari-zaferdir-krizde-kendinizi-boyle-hazirlayin\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-07T12:25:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142853\/online-handel-sourcing.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/uzman-roportaji-iyi-kaynaklanmis-olmak-yari-zaferdir-krizde-kendinizi-boyle-hazirlayin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/uzman-roportaji-iyi-kaynaklanmis-olmak-yari-zaferdir-krizde-kendinizi-boyle-hazirlayin\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Uzman r\u00f6portaj\u0131: \u0130yi kaynaklanm\u0131\u015f olmak, yar\u0131 zaferdir \u2013 Krizde kendinizi b\u00f6yle haz\u0131rlay\u0131n!\",\"datePublished\":\"2020-04-07T12:25:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/uzman-roportaji-iyi-kaynaklanmis-olmak-yari-zaferdir-krizde-kendinizi-boyle-hazirlayin\/\"},\"wordCount\":2072,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/uzman-roportaji-iyi-kaynaklanmis-olmak-yari-zaferdir-krizde-kendinizi-boyle-hazirlayin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142853\/online-handel-sourcing.jpeg\",\"articleSection\":[\"\u0130pu\u00e7lar\u0131 ve P\u00fcf Noktalar\u0131\"],\"inLanguage\":\"tr-TR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/uzman-roportaji-iyi-kaynaklanmis-olmak-yari-zaferdir-krizde-kendinizi-boyle-hazirlayin\/\",\"url\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/uzman-roportaji-iyi-kaynaklanmis-olmak-yari-zaferdir-krizde-kendinizi-boyle-hazirlayin\/\",\"name\":\"\u00c7evrimi\u00e7i Perakende: \u0130yi Kaynaklama Gelir D\u00fc\u015f\u00fc\u015f\u00fcnden Nas\u0131l Korur\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/uzman-roportaji-iyi-kaynaklanmis-olmak-yari-zaferdir-krizde-kendinizi-boyle-hazirlayin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/uzman-roportaji-iyi-kaynaklanmis-olmak-yari-zaferdir-krizde-kendinizi-boyle-hazirlayin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142853\/online-handel-sourcing.jpeg\",\"datePublished\":\"2020-04-07T12:25:00+00:00\",\"description\":\"Kriz i\u00e7in Haz\u0131rl\u0131kl\u0131: \u00c7evrimi\u00e7i Perakendede \u0130yi Kaynaklama Alt\u0131n De\u011ferindedir! 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