{"id":113547,"date":"2020-02-11T07:47:00","date_gmt":"2020-02-11T07:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/e-ticaret-uzmani-jens-armbrecht-bir-roportajda-amazon-un-tedarikci-programinin-avantajlari\/"},"modified":"2020-02-11T07:47:00","modified_gmt":"2020-02-11T07:47:00","slug":"e-ticaret-uzmani-jens-armbrecht-bir-roportajda-amazon-un-tedarikci-programinin-avantajlari","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/e-ticaret-uzmani-jens-armbrecht-bir-roportajda-amazon-un-tedarikci-programinin-avantajlari\/","title":{"rendered":"E-ticaret uzman\u0131 Jens Armbrecht bir r\u00f6portajda: Amazon’un tedarik\u00e7i program\u0131n\u0131n avantajlar\u0131"},"content":{"rendered":"

Amazon sat\u0131c\u0131lar\u0131, \u00fcr\u00fcnlerini sadece sat\u0131c\u0131 olarak de\u011fil, ayn\u0131 zamanda Tedarik\u00e7i<\/a> olarak da satabilirler. Bu, do\u011frudan son t\u00fcketicilere sat\u0131\u015f yapmad\u0131klar\u0131, aksine Amazon’un tedarik\u00e7isi olduklar\u0131 anlam\u0131na gelir. Online dev ile klasik bir B2B ticareti ortaya \u00e7\u0131kar.<\/p>

Bir\u00e7ok forumda, programla ilgili zorluklar hakk\u0131nda \u015fikayet eden sinirli Tedarik\u00e7iler bulunsa da. Ayr\u0131ca, ba\u015flang\u0131\u00e7ta Tedarik\u00e7ilere ayr\u0131lm\u0131\u015f olan daha fazla i\u00e7eri\u011fin Sat\u0131c\u0131lara a\u00e7\u0131ld\u0131\u011f\u0131 gibi g\u00f6r\u00fcn\u00fcyor. Peki, Tedarik\u00e7i program\u0131ndaki avantajlar nerede?<\/p>

Online dev, programla ilgili bilgiler konusunda daha \u00e7ok kapal\u0131 kal\u0131yor. Sadece Tedarik\u00e7i Merkezi’nde sat\u0131c\u0131lar daha fazla bilgi edinebiliyor. Bunun i\u00e7in Tedarik\u00e7i olarak kay\u0131t olmak gerekmektedir.<\/p>

Bu nedenle, e-ticaret uzman\u0131 ve Shopvires<\/a> kurucusu Jens Armbrecht ile Tedarik\u00e7i program\u0131n\u0131n avantajlar\u0131 hakk\u0131nda konu\u015ftuk.<\/p>

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Jens Armbrecht<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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E-ticaret uzman\u0131 ve Shopvires’in kurucusu, 17 y\u0131ld\u0131r online ticaretle aktif olarak ilgileniyor ve \u015firketlerin kurulmas\u0131 ve geli\u015ftirilmesiyle tutkulu bir \u015fekilde ilgileniyor. Shopvires ile e-ticaretle ilgili konularda firmalara dan\u0131\u015fmanl\u0131k yap\u0131yor. \u0130\u015fin b\u00fcy\u00fck bir k\u0131sm\u0131, zaten kay\u0131tl\u0131 ve yeni Tedarik\u00e7ilerle dan\u0131\u015fmanl\u0131k yapmakt\u0131r.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

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SELLERLOGIC: Sat\u0131c\u0131 Merkezi ile Tedarik\u00e7i Merkezi’nin giderek daha fazla yak\u0131nla\u015ft\u0131\u011f\u0131 izlenimini veriyor. Tedarik\u00e7i program\u0131nda, Sat\u0131c\u0131 Merkezi’ne g\u00f6re hangi avantajlar\u0131 g\u00f6r\u00fcyorsunuz?<\/strong><\/p>

Jens Armbrecht: \u201e\u00d6ncelikle, Tedarik\u00e7i program\u0131n\u0131n asl\u0131nda kimin i\u00e7in tasarland\u0131\u011f\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmak gerekir. \u00c7o\u011fu Tedarik\u00e7i, \u00fcr\u00fcnlerin do\u011frudan Amazon’a sat\u0131ld\u0131\u011f\u0131 \u00fcreticilerdir.
Sat\u0131c\u0131lar ve Tedarik\u00e7iler, A+ \u0130\u00e7erik gibi ‘i\u015flevsellik’ a\u00e7\u0131s\u0131ndan giderek daha fazla yak\u0131nla\u015fsalar da, Tedarik\u00e7i program\u0131 \u00fcreticiler i\u00e7in hala cazip olmaya devam edecektir.
Bunun \u00e7ok basit bir nedeni var: Bir\u00e7ok b\u00fcy\u00fck \u00fcretici, \u00e7e\u015fitli nedenlerden dolay\u0131 do\u011frudan son t\u00fcketicilere sat\u0131\u015f yapamaz veya yapmak istemez ve bu nedenle Amazon gibi birine ihtiya\u00e7 duyar.<\/p>

SELLERLOGIC: Hangi durumlarda Sat\u0131c\u0131’dan Tedarik\u00e7i’ye ge\u00e7i\u015f yapmay\u0131 \u00f6nerirsiniz? Tedarik\u00e7ilere de Sat\u0131c\u0131 program\u0131na ge\u00e7meyi \u00f6nerir misiniz?<\/strong><\/p>

Jens Armbrecht: \u201eBu soruya genel bir yan\u0131t vermek m\u00fcmk\u00fcn de\u011fil. \u00c7o\u011fu durumda, daha \u00e7ok bir hibrit strateji mant\u0131kl\u0131 olur, yani hem Tedarik\u00e7i hem de Sat\u0131c\u0131 olmak.
Burada, bir yandan ne istedi\u011finizi ve di\u011fer yandan neyi kendiniz yapabilece\u011finizi \u00e7ok iyi bilmek gerekir.\u201d<\/p>

SELLERLOGIC: Bir\u00e7ok forumda, Tedarik\u00e7i program\u0131n\u0131n maliyetlerinin, \u00f6rne\u011fin reklam maliyet katk\u0131lar\u0131 gibi, \u00e7ok belirsiz oldu\u011funa dair \u015fikayetler var. Bu sorunu biliyor musunuz? Etkilenenlere ne tavsiye edersiniz?<\/strong><\/p>

Jens Armbrecht: \u201eEvet, bunu zaman zaman duyuyorum. Ancak kesinlikle belirsiz de\u011fil. Tedarik\u00e7i Merkezi’ne bir g\u00f6z at\u0131n ve neden hangi ‘cezay\u0131’ \u00f6dedi\u011finizi g\u00f6receksiniz.
Elbette SIOC program\u0131 gibi ger\u00e7ek zorluklar da var – ancak %90 oran\u0131nda bu, Tedarik\u00e7i’nin s\u00fcre\u00e7lerini kontrol edememesinden kaynaklan\u0131yor.<\/p>

SIOC, Amazon’un m\u00fc\u015fteriler i\u00e7in \u00fcr\u00fcnleri paketlemek i\u00e7in kulland\u0131\u011f\u0131 bir y\u00f6ntemdir. Bu s\u00fcre\u00e7te online dev, m\u00fcmk\u00fcn oldu\u011funca az ambalaj at\u0131\u011f\u0131 \u00fcretmeye \u00f6zen g\u00f6sterir.<\/span><\/p><\/blockquote>

Amazon’un gereksinimleri olduk\u00e7a y\u00fcksek, ancak bunu her Tedarik\u00e7i \u00f6nceden bilir – en az\u0131ndan do\u011fru bilgi ald\u0131ysa ve sadece g\u00f6zlerinde dolar i\u015faretleri yoksa.
A\u00e7\u0131k bir tavsiye: Herkes \u00f6nceden d\u0131\u015far\u0131dan dan\u0131\u015fmanl\u0131k almal\u0131, \u00f6rne\u011fin bizim arac\u0131l\u0131\u011f\u0131m\u0131zla, b\u00f6ylece sonunda gereksinimleri kar\u015f\u0131lay\u0131p kar\u015f\u0131layamayaca\u011f\u0131na dair tarafs\u0131z bir de\u011ferlendirme yapabilir ve projenin sonsuz bir \u00e7ukura d\u00f6n\u00fc\u015fmemesi i\u00e7in.\u201d<\/p>

SELLERLOGIC: Birka\u00e7 y\u0131l \u00f6nce, Tedarik\u00e7i Merkezi i\u00e7in arg\u00fcmanlardan biri, A+ \u0130\u00e7erik ve Amazon Vine gibi geni\u015fletilmi\u015f reklam formatlar\u0131na eri\u015fimdi. Ancak bunlar art\u0131k Sat\u0131c\u0131lara da eri\u015filebilir. O zaman Tedarik\u00e7i stat\u00fcs\u00fc hala de\u011ferli mi?<\/strong><\/p>

Jens Armbrecht: \u201eEvet, \u00f6zellikle daha b\u00fcy\u00fck \u00fcreticilerin bir \u00fcr\u00fcn\u00fc fatura ile son t\u00fcketiciye g\u00f6ndermeleri m\u00fcmk\u00fcn olmad\u0131\u011f\u0131ndan, burada Tedarik\u00e7i program\u0131na ihtiya\u00e7 duyulmaya devam edilecektir.
T\u00fcm \u00fcreticiler \/ Tedarik\u00e7iler bununla birlikte bunu temelde yeniden d\u00fc\u015f\u00fcnmeli veya farkl\u0131 bir yap\u0131 kurmal\u0131d\u0131r, b\u00f6ylece daha \u00e7evik olabilsinler ve tek bir m\u00fc\u015fteriye (Tedarik\u00e7i program\u0131ndaki Amazon’dan ba\u015fka bir \u015fey de\u011fil) bu kadar ba\u011f\u0131ml\u0131 olmamal\u0131d\u0131rlar. Bu konuda da memnuniyetle destek sa\u011fl\u0131yoruz ve ilgili avantajlar\u0131 ve dezavantajlar\u0131 ortaya koyuyoruz.\u201d<\/p>

\"E-Ticaret<\/figure><\/div>

SELLERLOGIC: Bir\u00e7ok blog yaz\u0131s\u0131nda bahsedilen bir di\u011fer avantaj, Tedarik\u00e7ilerin art\u0131k lojistik ve m\u00fc\u015fteri deste\u011fi ile ilgilenmek zorunda olmamalar\u0131d\u0131r. Ancak bu avantaj, FBA sat\u0131c\u0131lar\u0131nda da vard\u0131r. Bu sistemler bu konuda nas\u0131l farkl\u0131l\u0131k g\u00f6steriyor?<\/strong><\/p>

Jens Armbrecht: \u201eBu kadar basit bir kar\u015f\u0131la\u015ft\u0131rma yapmak m\u00fcmk\u00fcn de\u011fil. Evet, temel olarak Amazon (bir \u00f6l\u00e7\u00fcde) FBA kullan\u0131ld\u0131\u011f\u0131nda m\u00fc\u015fteri deste\u011fini \u00fcstleniyor.
Ancak her sipari\u015f i\u00e7in bir fatura yaz\u0131lmas\u0131 gerekiyor. Elbette bu art\u0131k Amazon \u00fczerinden de yap\u0131labiliyor, ancak \u00f6zellikle daha b\u00fcy\u00fck \u00fcreticilerin bununla ilgili bir sorunu var.
E\u011fer bir Tedarik\u00e7i s\u00f6zle\u015fmesi d\u00fczg\u00fcn bir \u015fekilde m\u00fczakere edilmi\u015fse, ayr\u0131ca iade i\u015flemleri de yoktur, yani bir \u00fcretici olarak ilgilenmem gereken bir ba\u015fka nokta daha var.
Bir Tedarik\u00e7i i\u015fi, kesinlikle klasik bir B2B ticareti olabilir, ancak elbette baz\u0131 tuzaklar da vard\u0131r.\u201d<\/p>

SELLERLOGIC: Tedarik\u00e7ilere \u00f6zel kalacak ve Sat\u0131c\u0131lara a\u00e7\u0131lmayacak ba\u015fka avantajlar hakk\u0131nda duyurular var m\u0131? <\/strong><\/p>

Jens Armbrecht: \u201eBir, iki \u015fey duydum, ancak bu konuda hen\u00fcz bir \u015fey s\u00f6yleyemem.\u201d<\/p>

SELLERLOGIC: \u00c7ok te\u015fekk\u00fcrler!<\/strong><\/p>

G\u00f6r\u00fcnt\u00fc kredileri, resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9 alexmishchenko – stock.adobe.com \/ \u00a9 thodonal – stock.adobe.com<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

Amazon sat\u0131c\u0131lar\u0131, \u00fcr\u00fcnlerini sadece sat\u0131c\u0131 olarak de\u011fil, ayn\u0131 zamanda Tedarik\u00e7i olarak da satabilirler. Bu, do\u011frudan son t\u00fcketicilere sat\u0131\u015f yapmad\u0131klar\u0131, aksine Amazon’un tedarik\u00e7isi olduklar\u0131 anlam\u0131na gelir. Online dev ile klasik bir B2B ticareti ortaya \u00e7\u0131kar. Bir\u00e7ok forumda, programla ilgili zorluklar hakk\u0131nda \u015fikayet eden sinirli Tedarik\u00e7iler bulunsa da. Ayr\u0131ca, ba\u015flang\u0131\u00e7ta Tedarik\u00e7ilere ayr\u0131lm\u0131\u015f olan daha fazla i\u00e7eri\u011fin Sat\u0131c\u0131lara<\/p>\n","protected":false},"author":3,"featured_media":949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[594],"tags":[],"class_list":["post-113547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipuclari-ve-puef-noktalari"],"yoast_head":"\nJens Armbrecht r\u00f6portajda: Tedarik\u00e7i program\u0131n\u0131n avantajlar\u0131<\/title>\n<meta name=\"description\" content=\"Amazon'un tedarik\u00e7i program\u0131 buna de\u011fer mi? 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