{"id":113556,"date":"2019-09-24T10:15:00","date_gmt":"2019-09-24T10:15:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-mi-yoksa-dropshipping-mi-hangisi-daha-iyi-bir-secim\/"},"modified":"2019-09-24T10:15:00","modified_gmt":"2019-09-24T10:15:00","slug":"amazon-fba-mi-yoksa-dropshipping-mi-hangisi-daha-iyi-bir-secim","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-fba-mi-yoksa-dropshipping-mi-hangisi-daha-iyi-bir-secim\/","title":{"rendered":"Amazon FBA m\u0131 yoksa Dropshipping mi \u2013 hangisi daha iyi bir se\u00e7im?"},"content":{"rendered":"

Amazon FBA m\u0131 yoksa Dropshipping \u2013 bu trendler herkesin dilinde. Siz de bu g\u00f6nderim y\u00f6ntemlerinden biriyle ikna oldunuz mu? En az\u0131ndan denemek i\u00e7in bir e-ticaret \u015firketi kurmay\u0131 m\u0131 d\u00fc\u015f\u00fcn\u00fcyorsunuz? Yoksa mevcut i\u015finizi bu y\u00f6ntemlerden biriyle mi geni\u015fletmek veya i\u015fletmek istiyorsunuz? Ancak, \u00e7evrimi\u00e7i ticaretin en k\u00e2rl\u0131 iki y\u00f6ntemi aras\u0131nda karar veremiyor musunuz? Kendi g\u00f6r\u00fc\u015f\u00fcn\u00fcz\u00fc olu\u015fturabilmeniz i\u00e7in her bir g\u00f6nderim se\u00e7ene\u011finin avantajlar\u0131n\u0131 ve dezavantajlar\u0131n\u0131 burada \u00f6\u011frenin.<\/strong><\/p>

Amazon taraf\u0131ndan yerine getirme nedir?<\/h2>

Amazon taraf\u0131ndan yerine getirme (FBA), g\u00f6nderimle ilgili s\u00fcre\u00e7lerin tamamen pazar yerine devredildi\u011fi bir Amazon hizmetidir. Amazon, depolama kapasitesini sa\u011flar, paketleme ve g\u00f6nderimle ilgilenir, birinci s\u0131n\u0131f m\u00fc\u015fteri hizmeti sunar ve \u00e7evrimi\u00e7i ticaretin zaman al\u0131c\u0131 s\u00fcre\u00e7leri konusunda uzmanl\u0131k sa\u011flar.<\/p>

Hizmetin en \u00f6nemli noktas\u0131, Amazon’daki en al\u0131m g\u00fcc\u00fc y\u00fcksek hedef kitleye \u2013 Prime m\u00fc\u015fterilerine \u2013 eri\u015fimdir. Almanya’da yaln\u0131zca 19,1 milyon m\u00fc\u015fteri Prime aboneli\u011fini kullan\u0131yor, bu da tahminen 34,4 milyon potansiyel Prime al\u0131c\u0131<\/a> anlam\u0131na geliyor. Bu kullan\u0131c\u0131lar\u0131n %70’i, ayda birka\u00e7 kez Amazon’dan al\u0131\u015fveri\u015f yapmaktad\u0131r.<\/p>

34,4 milyon kullan\u0131c\u0131! Bu rakam\u0131n sindirilmesi gerekiyor. Peki, bu, Amazon FBA veya Dropshipping aras\u0131nda karar vermek i\u00e7in yeterli mi? Bir bakal\u0131m.<\/p>

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Dropshipping nedir?<\/h2>

Dropshipping, ya da di\u011fer ad\u0131yla uzaktan ticaret, ticaretin \u00f6zel bir bi\u00e7imidir. Bu y\u00f6ntemde, sipari\u015fler \u00f6rne\u011fin \u00e7evrimi\u00e7i perakendecinin \u00e7evrimi\u00e7i ma\u011fazas\u0131na gelir, ancak \u00fcr\u00fcn\u00fcn son m\u00fc\u015fteriye g\u00f6nderimini \u00fcr\u00fcn \u00fcreticisi veya toptanc\u0131 \u00fcstlenir. \u00dcr\u00fcnlerin da\u011f\u0131t\u0131m ve pazarlamas\u0131ndan sorumlu olan dropshipper, \u00fcr\u00fcnleri sahiplenmez ve fiziksel olarak onlarla temas etmez. Ancak \u00fcr\u00fcn fiyatlar\u0131n\u0131 belirleyebilir. \u00dcr\u00fcn y\u00f6netimi, depolama, paketleme ve \u00fcr\u00fcn g\u00f6nderimi sorumlulu\u011fu \u00fcretici veya toptanc\u0131 taraf\u0131ndan \u00fcstlenilir. Basit\u00e7e s\u00f6ylemek gerekirse, dropshipper olarak g\u00f6reviniz, \u00fcr\u00fcne bir sipari\u015f ald\u0131\u011f\u0131n\u0131zda tedarik\u00e7i ile ileti\u015fime ge\u00e7mekten ibarettir. Tedarik\u00e7i ard\u0131ndan geri kalan\u0131n\u0131 halleder.<\/p>

\u015eimdi elbette kritik soru ortaya \u00e7\u0131k\u0131yor \u2013 yukar\u0131da belirtilen da\u011f\u0131t\u0131m se\u00e7eneklerinden hangisi daha y\u00fcksek ciro ve kar sa\u011fl\u0131yor. Amazon FBA m\u0131 yoksa Dropshipping mi? \u00d6ncelikle her iki modelin avantajlar\u0131n\u0131 ve dezavantajlar\u0131n\u0131 inceleyelim.<\/p>

Amazon FBA: Avantajlar ve dezavantajlar a\u00e7\u0131kland\u0131<\/h2>

FBA’n\u0131n avantajlar\u0131<\/h4>
\"Amazon<\/figure><\/div>
  1. FBA ile, g\u00f6nderimin temel ve maliyetli s\u00fcre\u00e7lerini Amazon’a devredersiniz. FBA’da ana i\u015fe odaklanmak \u00e7ok \u00f6nemlidir. Amazon, \u00fcr\u00fcnlerinizi paketler, g\u00f6nderir ve en iyi m\u00fc\u015fteri hizmetini sunar. Bu, \u00fcr\u00fcnlerinizi satmaya odaklanmak i\u00e7in yeterli zaman\u0131n\u0131z oldu\u011fu anlam\u0131na gelir.<\/li>
  2. G\u00f6nderim, iade ve m\u00fc\u015fteri hizmetleri tek bir kaynaktan sa\u011flan\u0131r. \u00dcr\u00fcnleriniz Amazon’un yerine getirme merkezlerine ula\u015ft\u0131\u011f\u0131nda, her \u015fey otomatik bir \u015fekilde ilerler.<\/li>
  3. En b\u00fcy\u00fck avantajlardan biri, \u00fcr\u00fcnlerinizi Prime arac\u0131l\u0131\u011f\u0131yla sunmakt\u0131r \u2013 her bir \u00fcr\u00fcn\u00fcn\u00fcz bir Prime logosu al\u0131r. B\u00f6ylece yaln\u0131zca Almanya’da yakla\u015f\u0131k 34,4 milyon ki\u015filik b\u00fcy\u00fck ve al\u0131m g\u00fcc\u00fc y\u00fcksek bir m\u00fc\u015fteri kitlesine eri\u015fiminiz olur.<\/li>
  4. FBA ile daha fazla sat\u0131\u015f yap\u0131labilir. Tekliflerin kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131nda, Amazon algoritmas\u0131 FBA sat\u0131c\u0131lar\u0131n\u0131n \u00fcr\u00fcnlerini tercih eder. Bunun en \u00f6nemli nedenlerinden biri, FBA program\u0131nda g\u00f6nderimin \u00fccretsiz olmas\u0131d\u0131r; bu da al\u0131c\u0131y\u0131 sat\u0131n alma butonuna t\u0131klamaya te\u015fvik eder.<\/li>
  5. FBA ile uluslararas\u0131la\u015fma daha kolayd\u0131r, \u00e7\u00fcnk\u00fc bir\u00e7ok s\u00fcre\u00e7 do\u011frudan program taraf\u0131ndan kapsanmaktad\u0131r.<\/li><\/ol><\/div>

    FBA’n\u0131n dezavantajlar\u0131 ve bunlar\u0131 nas\u0131l ortadan kald\u0131raca\u011f\u0131n\u0131z<\/h4>
    1. FBA en ucuz teklif de\u011fildir. Ancak her etkile\u015fim, maliyetlerin daha iyi izlenmesi i\u00e7in ayr\u0131 olarak hesaplan\u0131r ve g\u00f6sterilir. \u00dcr\u00fcnlerinizi \u00f6zellikle a\u011f\u0131rl\u0131k ve \u00f6l\u00e7\u00fc birimleri a\u00e7\u0131s\u0131ndan kontrol edin; burada daha y\u00fcksek maliyetler gizlenebilir.<\/li>
    2. FBA, her sat\u0131\u015f nesnesi i\u00e7in uygun de\u011fildir \u2013 \u00f6zellikle paketlerin a\u011f\u0131rl\u0131\u011f\u0131 ve boyutu \u00f6nemli bir rol oynamaktad\u0131r. Bu nedenle, s\u00f6zle\u015fme \u015fartlar\u0131n\u0131 dikkatlice okuyun ve sa\u011fl\u0131kl\u0131 bir kar\u0131\u015f\u0131k hesaplama y\u00f6ntemine ba\u015fvurun.<\/li>
    3. Belirli \u00fcr\u00fcnler (\u00f6rne\u011fin, yan\u0131c\u0131 maddeler, baz\u0131 g\u0131da \u00fcr\u00fcnleri veya l\u00fcks mallar) Amazon taraf\u0131ndan g\u00f6nderilmez. Bu \u00fcr\u00fcnlerden baz\u0131lar\u0131n\u0131 FBM (Sat\u0131c\u0131 Taraf\u0131ndan Yerine Getirme) veya Prime arac\u0131l\u0131\u011f\u0131yla g\u00f6nderebilirsiniz. \u0130kinci modelde, FBA’da oldu\u011fu gibi, Buy Box’te yerle\u015ftirme konusunda daha iyi \u015fanslar\u0131n\u0131z vard\u0131r.<\/li>
    4. Al\u0131c\u0131larla do\u011frudan bir ileti\u015fiminiz yoktur. \u0130ade durumunda, Amazon genellikle m\u00fc\u015fteri lehine karar verir. Burada hem Amazon FBA hem de Dropshipping i\u00e7in ayn\u0131 durum ge\u00e7erlidir: A\u00e7\u0131klama gerektiren \u00fcr\u00fcnlerde, \u00fcr\u00fcn sayfas\u0131nda her t\u00fcrl\u00fc bilgiyi sa\u011flayarak buna kar\u015f\u0131 koyabilirsiniz. Upselling f\u0131rsatlar\u0131n\u0131 ka\u00e7\u0131rmaktan endi\u015fe ediyorsan\u0131z, “Bu kameray\u0131 XY lensi ve omuz \u00e7antas\u0131 ile sat\u0131n al\u0131n” gibi paketler sunma se\u00e7ene\u011fi mevcuttur.<\/li>
    5. Sadece g\u00f6nderim de\u011fil, ayn\u0131 zamanda iade de son kullan\u0131c\u0131 i\u00e7in \u00fccretsizdir. \u0130adeler daha h\u0131zl\u0131 i\u015flenir ve size ek \u00fccretler \u00e7\u0131kar\u0131r. S\u0131k\u00e7a geri d\u00f6nen \u00fcr\u00fcnler (\u00f6rne\u011fin, giysi veya ayakkab\u0131) sat\u0131yorsan\u0131z, bunu maliyet hesaplamalar\u0131n\u0131zda dikkate alman\u0131z \u00f6nemlidir.<\/li>
    6. FBA hata oran\u0131 \u00f6nemli bir maliyet fakt\u00f6r\u00fc haline gelebilir \u2013 sistem ne kadar iyi \u00e7al\u0131\u015f\u0131rsa \u00e7al\u0131\u015fs\u0131n, \u00e7evrimi\u00e7i dev de hatalar yapar. \u00dcr\u00fcn kaybolur, hasar g\u00f6r\u00fcr veya envantere al\u0131nmaz. Manuel bir kontrol \u00e7ok fazla zaman al\u0131r ve ayr\u0131ca \u00e7evrimi\u00e7i perakendecinin, 10 rapordan verileri analiz edebilmek i\u00e7in genellikle gerekli bilgi birikimi yoktur. Bir\u00e7ok hata genellikle fark edilmez ve Amazon taraf\u0131ndan nadiren bildirilir. Bunun i\u00e7in, FBA analizini ger\u00e7ekle\u015ftiren ve Amazon ile ileti\u015fimi sizin i\u00e7in tamamen haz\u0131rlayan ara\u00e7lar mevcuttur.<\/a> Ard\u0131ndan, durumlar kopyala-yap\u0131\u015ft\u0131r y\u00f6ntemiyle Amazon’a iletilebilir.<\/li>
    7. Amazon FBA veya Dropshipping’i tercih etseniz de, g\u00fc\u00e7l\u00fc bir rekabetle kar\u015f\u0131la\u015fmay\u0131 beklemelisiniz. Amazon’da rekabet\u00e7i kalmak i\u00e7in kendi varl\u0131\u011f\u0131n\u0131za dikkat etmeniz, reklam vermeniz veya Buy Box i\u00e7in bir yer kapmak i\u00e7in m\u00fccadele etmeniz gerekir. E\u011fer bir ticaret mal\u0131 sa\u011flay\u0131c\u0131s\u0131ysan\u0131z, Buy Box Amazon’daki kutsal k\u00e2senizdir \u2013 burada t\u00fcm sat\u0131n al\u0131mlar\u0131n %90’\u0131na kadar ger\u00e7ekle\u015fmektedir. Buy Box’teki yerle\u015ftirme m\u00fccadelesi genellikle fiyat \u00fczerinden ge\u00e7er. Ancak, \u00fcr\u00fcnlerinizi komik fiyatlarla satmak i\u00e7in acele etmeyin. Amazon algoritmas\u0131, tekliflerin yerle\u015ftirilmesinde rekabet\u00e7i fiyatlar, istikrarl\u0131 performans ve m\u00fckemmel m\u00fc\u015fteri hizmetinin bir kombinasyonunu arar. Fiyat optimizasyonu i\u00e7in, en iyi fiyat\u0131 hesaplayan ve b\u00f6ylece Buy Box’\u00fc kazanan bir Repricer kullanmak faydal\u0131d\u0131r.<\/a><\/li>
    8. Dropshipping’e k\u0131yasla b\u00fcy\u00fck bir dezavantaj \u2013 \u00fcr\u00fcn \u00f6nceden sat\u0131n al\u0131nmal\u0131d\u0131r. Bu \u015fekilde ba\u011flanan sermaye, al\u0131m g\u00fcc\u00fc y\u00fcksek m\u00fc\u015fterilerin kazan\u0131m\u0131 i\u00e7in eksik olabilir. Ayr\u0131ca, \u00fcr\u00fcn\u00fcn elinde kalma riski her zaman vard\u0131r. Sat\u0131\u015f stratejinizde, y\u00fcksek stok maliyetlerinden ka\u00e7\u0131nmak i\u00e7in SELLERLOGIC Repricer ile sat\u0131\u015f yapmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz.<\/a><\/li>
    9. FBA, Amazon’a belirli bir ba\u011f\u0131ml\u0131l\u0131\u011fa yol a\u00e7ar. Pazar yeri, bir\u00e7ok sat\u0131c\u0131 i\u00e7in bug\u00fcn en y\u00fcksek ciroya sahip da\u011f\u0131t\u0131m kanal\u0131d\u0131r. Ancak, bug\u00fcn ge\u00e7erli olan \u015fey yar\u0131n tamamen de\u011fi\u015febilir. Bu nedenle, \u00fcr\u00fcnlerinizi da\u011f\u0131tmak i\u00e7in ba\u015fka bir kanal\u0131n haz\u0131r bulunmas\u0131 gerekti\u011finin fark\u0131nda olmal\u0131s\u0131n\u0131z.<\/li><\/ol><\/div>

      FBA, yaln\u0131zca mevcut Amazon ma\u011fazas\u0131yla kapasite s\u0131n\u0131rlar\u0131na ula\u015fan \u00e7evrimi\u00e7i sat\u0131c\u0131lar i\u00e7in uygun de\u011fildir. Ayn\u0131 zamanda, Prime m\u00fc\u015fterilerine eri\u015fim ve Buy Box i\u00e7in \u00fcr\u00fcnlerin \u00f6nceliklendirilmesi gibi avantajlardan yararlanmak isteyen yeni ba\u015flayanlar ve deneyimli \u00e7evrimi\u00e7i sat\u0131c\u0131lar i\u00e7in de uygundur. Amazon’un bu hizmetle kendi \u00e7\u0131karlar\u0131n\u0131 g\u00f6zetti\u011fi ve (Aman Tanr\u0131m!) para talep etti\u011fi a\u00e7\u0131kt\u0131r ve bu da me\u015frudur. Ancak burada bir el di\u011ferini y\u0131kar.<\/p>

      Ger\u00e7ek \u015fu ki \u2013 geni\u015f ve al\u0131m g\u00fcc\u00fc y\u00fcksek Prime m\u00fc\u015fteri grubu, bir\u00e7ok Amazon sat\u0131c\u0131s\u0131n\u0131n FBA olmadan m\u00fc\u015fterileri olarak kar\u015f\u0131layamayaca\u011f\u0131 bir kitledir.<\/strong><\/p>

      Dropshipping: Avantajlar ve dezavantajlar a\u00e7\u0131kland\u0131<\/h2>
      \"Dropshipping,<\/figure>

      Amazon FBA veya Dropshipping aras\u0131nda karar verebilmek i\u00e7in \u015fimdi ikinci g\u00f6nderim se\u00e7ene\u011finin avantajlar\u0131n\u0131 ve dezavantajlar\u0131n\u0131 inceleyelim.<\/p>

      Dropshipping’in avantajlar\u0131<\/h4>
      1. FBA’da oldu\u011fu gibi, Dropshipping’in en b\u00fcy\u00fck avantajlar\u0131ndan biri, i\u015fletmenizi kurmak i\u00e7in belirli bir tesis gerektirmemenizdir. Bu, i\u015fletmenizin kurulumu ve tesisinizin in\u015fas\u0131 i\u00e7in b\u00fcy\u00fck yat\u0131r\u0131mlardan tasarruf etmenizi sa\u011flar ve bu da her yeni giri\u015fimci i\u00e7in b\u00fcy\u00fck bir y\u00fck olu\u015fturur.<\/li>
      2. Dropshipping’de \u00fcr\u00fcn, \u00e7evrimi\u00e7i sat\u0131c\u0131 taraf\u0131ndan \u00f6nceden sat\u0131n al\u0131nmak zorunda de\u011fildir. B\u00f6ylece, ger\u00e7ek m\u00fc\u015fteri kazan\u0131m\u0131na daha fazla para kal\u0131r.<\/li>
      3. Tedarik\u00e7i tam sorumlulu\u011fu \u00fcstlenir \u2013 garanti de dahil. Belirli bir \u00fcr\u00fcn i\u00e7in bir sipari\u015f ald\u0131ktan sonra, her \u015fey olduk\u00e7a basittir. Sipari\u015fi, toptanc\u0131n\u0131z veya tedarik\u00e7iniz olarak hareket eden bir \u00fc\u00e7\u00fcnc\u00fc tarafa iletin. Bu ki\u015fi \u00fcr\u00fcnleri paketler, g\u00f6nderir ve iade i\u015flemlerini \u00fcstlenir.<\/li>
      4. Dropshipping sadece paran\u0131z\u0131 de\u011fil, ayn\u0131 zamanda de\u011ferli zaman\u0131n\u0131z\u0131 da tasarruf ettirir. \u00dcr\u00fcnleri ne paketlemeniz ne de g\u00f6ndermeniz gerekir ve envanterle ilgilenmenize gerek yoktur. De\u011ferli zaman\u0131n\u0131z\u0131 di\u011fer i\u015f alanlar\u0131na yat\u0131rmak isteyenler i\u00e7in en uygun i\u015f bi\u00e7imi oldu\u011fu ortaya \u00e7\u0131k\u0131yor.<\/li>
      5. Kazand\u0131\u011f\u0131n\u0131z zaman\u0131 i\u015finizi kurmaya harcayabilir, m\u00fc\u015fterileriniz i\u00e7in en cazip teklifleri bulabilirsiniz.<\/li><\/ol><\/div>

        Dropshipping’in dezavantajlar\u0131 ve bunlar\u0131 nas\u0131l ortadan kald\u0131raca\u011f\u0131n\u0131z<\/h4>
        1. Dropshipping’in en b\u00fcy\u00fck dezavantajlar\u0131ndan biri, kendi ad\u0131n\u0131za satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnlerin d\u00fc\u015f\u00fck kalite kontrol\u00fcd\u00fcr. \u00dcr\u00fcnlere sahip de\u011filsiniz, bu y\u00fczden t\u00fcm \u00fcr\u00fcn bilgilerini ve hatalar\u0131 da bilemezsiniz. Sat\u0131c\u0131n\u0131n beyanlar\u0131na g\u00fcvenmek zorundas\u0131n\u0131z. \u00dcr\u00fcn\u00fcn ger\u00e7ekten i\u015flevsel ve sa\u011flam bir \u015fekilde teslim edilip edilmedi\u011fini, m\u00fc\u015fteri (\u015fikayet) yapmad\u0131\u011f\u0131 s\u00fcrece \u00f6\u011frenemezsiniz. M\u00fcmk\u00fcnse \u00fcr\u00fcnler hakk\u0131nda yerinde bilgi alabilir, k\u00f6r sipari\u015fler verebilir ve d\u00fczenli kalite kontrolleri yapabilir veya tedarik\u00e7inize g\u00fcvenebilirsiniz. Tedarik\u00e7i beklenen kaliteyi sa\u011flamazsa, ya d\u00fczeltme talep etmelisiniz ya da yeni bir \u00fcretici aray\u0131\u015f\u0131na girmelisiniz.<\/li>
        2. Bir\u00e7ok \u00fcr\u00fcn i\u00e7in teslimat s\u00fcreleri normalde daha y\u00fcksektir. G\u00fcn\u00fcm\u00fczde bir\u00e7ok dropshipper Aliexpress ve benzeri platformlar\u0131n tekliflerini kullanmaktad\u0131r. Yani, Almanya veya Avrupa’dan do\u011frudan g\u00f6nderen bir tedarik\u00e7iniz yoksa, teslimat s\u00fcreleri iki ila alt\u0131 hafta aras\u0131nda de\u011fi\u015fmektedir. M\u00fc\u015fteri taleplerini daha d\u00fc\u015f\u00fck tutmak i\u00e7in bu bilgileri al\u0131c\u0131lar\u0131n\u0131za a\u00e7\u0131k\u00e7a belirtin ve onlar\u0131 g\u00fcncel tutun. Ancak bu \u015fekilde, m\u00fc\u015fterilerinizi daha uzun bekleme s\u00fcreleri nedeniyle yat\u0131\u015ft\u0131rabilirsiniz.<\/li>
        3. Dropshipping’de \u00fcr\u00fcn kalitesi ve teslimat s\u00fcreleri \u00fczerinde etkiniz olmad\u0131\u011f\u0131 i\u00e7in, muhtemelen m\u00fc\u015fteri hizmetlerine \u00e7ok zaman harcaman\u0131z gerekecektir. Bu \u015fekilde, m\u00fc\u015fterilerinizi k\u00f6t\u00fc bir de\u011ferlendirme b\u0131rakmaktan al\u0131koyabilirsiniz. M\u00fc\u015fteri hizmetlerini h\u0131zland\u0131rman\u0131n en basit y\u00f6ntemi, \u00f6nceden haz\u0131rlanm\u0131\u015f yan\u0131tlar olu\u015fturmakt\u0131r. Bir kez yaz\u0131ld\u0131\u011f\u0131nda, m\u00fc\u015fteri destek ekibiniz i\u00e7in \u015fablon olarak hizmet ederler.<\/li>
        4. \u0130ndirimler ve teklifler i\u00e7in beklentiler d\u00fc\u015f\u00fck veya hi\u00e7 yoktur. Sipari\u015flerinizle toplu al\u0131mlar de\u011fil, bireysel sipari\u015fler olu\u015fturabildi\u011finiz i\u00e7in genellikle daha iyi ko\u015fullar elde etmek i\u00e7in gerekli sipari\u015f s\u0131n\u0131rlar\u0131na ula\u015famazs\u0131n\u0131z. Bunun i\u00e7in kendi stokunuzu bulundurman\u0131z gerekir.<\/li>
        5. Tekliflerinizi m\u00fc\u015fterilere duyurmak i\u00e7in sat\u0131\u015f ve pazarlama faaliyetlerine \u00e7ok zaman harcaman\u0131z gerekecek. \u00dcr\u00fcnlerinizi eBay, Amazon ve benzeri platformlarda sunma imkan\u0131n\u0131z olsa da, platformlar\u0131n sa\u011flad\u0131\u011f\u0131 Fulfillment gibi avantajlardan yararlanamazs\u0131n\u0131z. Ayr\u0131ca, Amazon’da dikkatli olmal\u0131s\u0131n\u0131z. Amazon politikalar\u0131na g\u00f6re, her t\u00fcrl\u00fc belge, fatura ve teslimat belgeleri sat\u0131c\u0131dan gelmeli veya \u00f6yle g\u00f6r\u00fcnmelidir.<\/li>
        6. Trendler \u00e7ok h\u0131zl\u0131 de\u011fi\u015fiyor, rekabet her segmentte oldu\u011fu gibi olduk\u00e7a y\u00fcksek. Yeni sat\u0131\u015f \u00fcr\u00fcnlerini ara\u015ft\u0131rmaya \u00e7ok zaman harcaman\u0131z gerekiyor. Trendlerle ilgili her zaman dikkatli olun ve \u00fcr\u00fcnlerinizi satarken yarat\u0131c\u0131 olun.<\/li><\/ol><\/div>
          \"Amazon<\/figure><\/div>

          Dropshipping, \u00e7evrimi\u00e7i ticarette denemek isteyen herkes i\u00e7in kesinlikle avantajlar sunar – ba\u015flang\u0131\u00e7 sermayesi minimumdur. Ancak ba\u015far\u0131l\u0131 bir dropshipping i\u00e7in en \u00f6nemli ko\u015ful, tedarik\u00e7i ile g\u00fcvenilir bir i\u015fbirli\u011fidir ve bu bir anda olu\u015fmaz. Tedarik\u00e7i, \u00fcr\u00fcn\u00fcn kalitesinden ve son m\u00fc\u015fteriye h\u0131zl\u0131 ve g\u00fcvenli bir \u015fekilde g\u00f6nderilmesinden sorumludur.<\/p>

          Geri kalan sizin elinizde. G\u00f6z ard\u0131 edilemeyecek \u015fekilde kazan\u0131lan zaman\u0131 yeni \u00e7evrimi\u00e7i ma\u011fazan\u0131z, m\u00fc\u015fteri hizmetleri, \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131, pazarlama ve \u00fcr\u00fcnlerinizin sat\u0131\u015f\u0131 ile ge\u00e7irirsiniz. Art\u0131k plajda uzan\u0131p paran\u0131n cebinize akmas\u0131n\u0131 bekleyece\u011finizi d\u00fc\u015f\u00fcnmek… Eh, belki. Bir g\u00fcn. Sonra.<\/p>

          Sonu\u00e7: Amazon FBA m\u0131 yoksa Dropshipping mi – hangisi daha uygun?<\/h2>

          Art\u0131k g\u00f6nderim se\u00e7eneklerinin t\u00fcm avantaj ve dezavantajlar\u0131n\u0131 bir bak\u0131\u015fta g\u00f6rebilmeniz i\u00e7in bunlar\u0131 sizin i\u00e7in bir tabloda \u00f6zetledik.<\/p>

          Avantajlar ve Dezavantajlar<\/strong><\/th>Amazon Taraf\u0131ndan Yerine Getirme<\/strong><\/th>Dropshipping<\/strong><\/th><\/tr><\/thead>
          Lojistik ve m\u00fc\u015fteri sipari\u015flerinin i\u015flenmesi<\/td>1. Sat\u0131c\u0131, \u00fcr\u00fcnleri Amazon’a g\u00f6nderilmeye haz\u0131r bir \u015fekilde g\u00f6ndermelidir.
          2. Amazon, g\u00f6nderimi, depolamay\u0131 ve iade y\u00f6netimini \u00fcstlenir.<\/td>          		1. Sipari\u015fler sat\u0131c\u0131ya gelir.
          2. Tedarik\u00e7i, \u00fcr\u00fcnleri kendi deposundan m\u00fc\u015fteriye g\u00f6nderir.
          3. Sat\u0131c\u0131, iade y\u00f6netimi ile ilgilenir. \u0130adeler tedarik\u00e7iye gider.<\/td><\/tr>
          Depo maliyetleri<\/td>Sat\u0131c\u0131, Amazon’a depo \u00fccretlerini \u00f6der.<\/td>Sat\u0131c\u0131ya hi\u00e7bir maliyet \u00e7\u0131kmaz.<\/td><\/tr>
          M\u00fc\u015fteri hizmetleri<\/td>1. M\u00fc\u015fteri hizmetleri Amazon taraf\u0131ndan sa\u011flan\u0131r.
          2. \u0130ade durumunda, Amazon genellikle m\u00fc\u015fteri ad\u0131na karar verir.<\/td>          		Sat\u0131c\u0131, t\u00fcm m\u00fc\u015fteri hizmetlerini \u00fcstlenir ve tedarik\u00e7inin beyanlar\u0131na g\u00fcvenir.<\/td><\/tr>
          Teslimat s\u00fcreleri<\/td>Prime hizmeti, 1-2 g\u00fcn.<\/td>Yurt d\u0131\u015f\u0131ndan 2-6 hafta. AB ve Almanya’dan 2-7 g\u00fcn.<\/td><\/tr>
          Sat\u0131\u015f \u00fczerinden\u2026<\/td>Amazon, kendi \u00e7evrimi\u00e7i ma\u011fazan\u0131z.<\/td>\u00c7evrimi\u00e7i pazar yerleri (Amazon, eBay, Rakuten vb.), kendi \u00e7evrimi\u00e7i ma\u011fazan\u0131z.<\/td><\/tr>
          M\u00fc\u015fteri taban\u0131<\/td>Amazon ve Prime m\u00fc\u015fterileri (Almanya’da 34 milyon al\u0131c\u0131).<\/td>Kendi m\u00fc\u015fteri taban\u0131n\u0131z, pazar yeri m\u00fc\u015fterileri.<\/td><\/tr>
          Prime avantajlar\u0131 (Buy Box, m\u00fc\u015fteriler, g\u00f6nderim vb.)<\/td>evet<\/td>hay\u0131r<\/td><\/tr>
          Ba\u015flang\u0131\u00e7 sermayesi<\/td>\u00dcr\u00fcn al\u0131m\u0131, Amazon’a g\u00f6nderim<\/td>minimum<\/td><\/tr>
          Kalite kontrol\u00fc m\u00fcmk\u00fcn<\/td>evet<\/td>hay\u0131r<\/td><\/tr>
          Al\u0131mda indirimler m\u00fcmk\u00fcn<\/td>evet<\/td>hay\u0131r<\/td><\/tr>
          Rekabet<\/td>y\u00fcksek<\/td>y\u00fcksek<\/td><\/tr><\/tbody><\/table>
          Amazon Dropshipping vs. FBA: \u0130ki g\u00f6nderim se\u00e7ene\u011finin avantajlar\u0131 ve dezavantajlar\u0131<\/figcaption><\/figure>

          Amazon FBA vs. Dropshipping \u2013 hangi modelin e-ticaret i\u015fletmeniz i\u00e7in do\u011fru se\u00e7im oldu\u011funu genel olarak yan\u0131tlamak m\u00fcmk\u00fcn de\u011fildir. Bu, i\u015finizle ilgili hayalleriniz kadar bireyseldir. Dropshipping, d\u00fc\u015f\u00fck ba\u015flang\u0131\u00e7 sermayesi ve \u00e7evrimi\u00e7i ticarette az deneyimle ba\u015flat\u0131labilir, ancak pazarlama, sat\u0131\u015f ve m\u00fc\u015fteri hizmetlerinde b\u00fcy\u00fck kapasitelere ihtiya\u00e7 duyar. Amazon taraf\u0131ndan yerine getirme, b\u00fcy\u00fck m\u00fc\u015fteri taban\u0131, h\u0131zl\u0131 teslimat ve en iyi m\u00fc\u015fteri hizmetleri gibi net avantajlar sunar, ancak ba\u015far\u0131l\u0131 olmak istiyorsan\u0131z artan rekabete kar\u015f\u0131 koymal\u0131s\u0131n\u0131z (dropshipper’lar da bundan etkilenmektedir).<\/p>

          G\u00f6r\u00fcnt\u00fc kaynaklar\u0131 resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9 madedee \u2013 stock.adobe.com \/ \u00a9 Hor \u2013 stock.adobe.com \/ \u00a9 olezzo \u2013 stock.adobe.com \/ \u00a9 Jacob Lund \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

          Amazon FBA m\u0131 yoksa Dropshipping \u2013 bu trendler herkesin dilinde. Siz de bu g\u00f6nderim y\u00f6ntemlerinden biriyle ikna oldunuz mu? En az\u0131ndan denemek i\u00e7in bir e-ticaret \u015firketi kurmay\u0131 m\u0131 d\u00fc\u015f\u00fcn\u00fcyorsunuz? Yoksa mevcut i\u015finizi bu y\u00f6ntemlerden biriyle mi geni\u015fletmek veya i\u015fletmek istiyorsunuz? Ancak, \u00e7evrimi\u00e7i ticaretin en k\u00e2rl\u0131 iki y\u00f6ntemi aras\u0131nda karar veremiyor musunuz? Kendi g\u00f6r\u00fc\u015f\u00fcn\u00fcz\u00fc olu\u015fturabilmeniz i\u00e7in<\/p>\n","protected":false},"author":8,"featured_media":2339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[582],"tags":[],"class_list":["post-113556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-tarafindan-yerine-getirme"],"yoast_head":"\nAmazon FBA m\u0131 yoksa Dropshipping mi \u2013 hangisi daha iyi bir se\u00e7im? | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"Amazon FBA vs. Dropshipping: Nakliye y\u00f6ntemlerinin avantajlar\u0131 ve dezavantajlar\u0131 bir bak\u0131\u015fta. 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