{"id":113574,"date":"2022-04-26T05:49:00","date_gmt":"2022-04-26T05:49:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-da-daha-fazla-basari-icin-en-onemli-kpi-lar\/"},"modified":"2022-04-26T05:49:00","modified_gmt":"2022-04-26T05:49:00","slug":"amazon-da-daha-fazla-basari-icin-en-onemli-kpi-lar","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-da-daha-fazla-basari-icin-en-onemli-kpi-lar\/","title":{"rendered":"Amazon’da daha fazla ba\u015far\u0131 i\u00e7in en \u00f6nemli KPI’lar"},"content":{"rendered":"

Amazon’da ba\u015far\u0131 elde etmek hi\u00e7 de kolay de\u011fil. Bu nedenle, rakamlar\u0131n\u0131z\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmak daha da \u00f6nemlidir. Anahtar Performans G\u00f6stergeleri (KPI’lar), \u00fcr\u00fcn ve gelir geli\u015fimi hakk\u0131nda bilgi verir ve i\u015finizin sonu\u00e7lar\u0131n\u0131 iyile\u015ftirmek i\u00e7in hangi alanlarda de\u011fi\u015fiklik yapman\u0131z gerekti\u011fini g\u00f6sterir. T\u00fcm bu farkl\u0131 KPI’lar\u0131 takip etmek zor olabilir, ancak biz arkan\u0131z\u0131 koruyoruz! Bu yaz\u0131da, KPI’lar\u0131 avantaj\u0131n\u0131za nas\u0131l kullanabilece\u011finizi g\u00f6steriyoruz, b\u00f6ylece Amazon i\u015finizi daha ba\u015far\u0131l\u0131 hale getirebilirsiniz!<\/p>\t\t

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Bu bir misafir yaz\u0131s\u0131d\u0131r.<\/div>\n\t\t\t<\/div>\n\t\t\t
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Faru Hizmetleri<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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Ortaklar\u0131m\u0131zdan FARU<\/a>, Amazon i\u00e7in kapsaml\u0131 bir pazar yeri y\u00f6netimi sunmaktad\u0131r. Uzun y\u0131llara dayanan deneyim ve veri odakl\u0131 yakla\u015f\u0131mlarla, g\u00fcnl\u00fck i\u015finiz i\u00e7in sa\u011flam bir temel olu\u015fturulmaktad\u0131r \u2013 bu, performans g\u00f6stergeleri izleme ve pazarlama kampanyas\u0131 y\u00f6netimini de i\u00e7ermektedir. B\u00f6ylece, uzun zamand\u0131r g\u00f6z \u00f6n\u00fcnde bulundurdu\u011funuz yeni \u00fcr\u00fcnleri \u00fcr\u00fcn yelpazenize eklemek gibi di\u011fer \u015feyler i\u00e7in zaman kazan\u0131rs\u0131n\u0131z. Ayr\u0131ca, yenilikleri ka\u00e7\u0131rmaman\u0131z i\u00e7in Faru, sizin i\u00e7in bir\u00e7ok Amazon komitesinin bir par\u00e7as\u0131 olarak aktif olarak yer almakta ve b\u00f6ylece t\u00fcm ilgili pilot projelerden haberdar olman\u0131z\u0131 sa\u011flamaktad\u0131r.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

Hangi KPI’lar \u00f6nemlidir ve bunlar\u0131 nerede bulabilirsiniz?<\/h2>

Amazon Sat\u0131c\u0131s\u0131 olarak, bu \u00f6l\u00e7\u00fcmlere Raporlar > \u0130statistikler & Raporlar<\/strong> b\u00f6l\u00fcm\u00fcnden Amazon Sat\u0131c\u0131 Merkezi hesab\u0131n\u0131z \u00fczerinden eri\u015fim sa\u011flars\u0131n\u0131z. Sol men\u00fcde \u201cASIN’e G\u00f6re\u201d b\u00f6l\u00fcm\u00fcn\u00fc g\u00f6receksiniz ve alt\u0131nda ilgili rapor Ayr\u0131nt\u0131 Sayfas\u0131 Sat\u0131\u015flar\u0131 ve Trafik<\/strong> bulunmaktad\u0131r.<\/p>

\"Amazon'da<\/figure><\/div>

Bu g\u00f6sterge tablosunu her zaman detayl\u0131 analizler i\u00e7in \u00f6neriyoruz. \u0130lgili KPI’lar\u0131 daha yak\u0131ndan incelemeden \u00f6nce, do\u011fru zaman filtresini se\u00e7mek \u00f6nemlidir. Y\u0131ll\u0131k planlaman\u0131z i\u00e7in, mevsimsellikleri ve trendleri tan\u0131mak amac\u0131yla daha uzun d\u00f6nemler se\u00e7mek mant\u0131kl\u0131d\u0131r. G\u00fcnl\u00fck i\u015finiz i\u00e7in ise \u00f6zellikle “D\u00f6nemler Aras\u0131” de\u011ferlendirmeler ilgin\u00e7tir. \u00d6rne\u011fin, g\u00f6stergelerin bir \u00f6nceki haftaya veya ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re geli\u015fimi.<\/p>

\u0130lgili KPI’lar\u0131 3 kategoriye<\/strong> ay\u0131r\u0131yoruz:<\/p>

Trafik KPI’lar\u0131: \u201eOturumlar ve Sayfa G\u00f6r\u00fcnt\u00fclemeleri\u201c<\/h3>
\"Amazon'da<\/figure><\/div>

Trafik g\u00f6stergeleri olan \u201eOturumlar\u201c ve \u201eSayfa G\u00f6r\u00fcnt\u00fclemeleri\u201c, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc g\u00f6r\u00fcnt\u00fcleyen Amazon kullan\u0131c\u0131lar\u0131n\u0131n say\u0131s\u0131n\u0131 belirtir. Bunlar\u0131 d\u00fczenli olarak kontrol etmelisiniz, b\u00f6ylece trafi\u011finizi iyile\u015ftirebilir ve daha fazla m\u00fc\u015fteriyi Amazon listelemelerinize y\u00f6nlendirebilirsiniz. G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, sayfa g\u00f6r\u00fcnt\u00fcleme say\u0131s\u0131 oturum say\u0131s\u0131ndan daha y\u00fcksektir. Bu nedenle, kendinize \u015fu soruyu sormal\u0131s\u0131n\u0131z: \u201e\u015eu anda \u00fcr\u00fcn sayfalar\u0131ma ka\u00e7 potansiyel m\u00fc\u015fteri t\u0131klad\u0131?\u201c. Bunu tam olarak belirlemek i\u00e7in, \u201eOturumlar\u201c ve \u201eSayfa G\u00f6r\u00fcnt\u00fclemesi\u201c aras\u0131ndaki fark\u0131 bilmeniz gerekir.<\/p>

K\u0131sa ve \u00f6z a\u00e7\u0131klama: M\u00fc\u015fterinin \u00fcr\u00fcn sayfan\u0131za yapt\u0131\u011f\u0131 her t\u0131klama bir sayfa g\u00f6r\u00fcnt\u00fclemesidir. E\u011fer bir m\u00fc\u015fteri 24 saat i\u00e7inde listelemenize birden fazla kez t\u0131klarsa, bu yaln\u0131zca bir oturum olarak say\u0131l\u0131r, ancak birden fazla sayfa g\u00f6r\u00fcnt\u00fclemesi olarak kaydedilir.<\/p>

Bilmekte fayda var: Yak\u0131n zamanda Amazon Sat\u0131c\u0131 Merkezi, \u201cOturumlar\u201d ve \u201cSayfa G\u00f6r\u00fcnt\u00fclemeleri\u201d KPI’lar\u0131n\u0131 geni\u015fletti; art\u0131k mobil uygulama arac\u0131l\u0131\u011f\u0131yla \u00fcretilen trafik ile taray\u0131c\u0131 arac\u0131l\u0131\u011f\u0131yla \u00fcretilen trafi\u011fi ay\u0131rt edebiliyorsunuz. B\u00f6ylece, oturumlar ve sayfa g\u00f6r\u00fcnt\u00fclemeleri toplamda artm\u0131\u015ft\u0131r, \u00e7\u00fcnk\u00fc Sat\u0131c\u0131 Merkezi daha \u00f6nce yaln\u0131zca taray\u0131c\u0131 trafi\u011fini analiz ediyordu.<\/p>

D\u00f6n\u00fc\u015f\u00fcm KPI’\u0131: \u201eOturum ba\u015f\u0131na birim oran\u0131 (%)\u201c<\/h3>
\"Amazon'da<\/figure><\/div>

\u201eOturum ba\u015f\u0131na birim oran\u0131 (%)\u201c ile burada d\u00f6n\u00fc\u015f\u00fcm oran\u0131 kastedilmektedir. D\u00f6n\u00fc\u015f\u00fcm oran\u0131, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc g\u00f6r\u00fcnt\u00fcleyen ve ard\u0131ndan ger\u00e7ekten sat\u0131n alan m\u00fc\u015fterilerin oran\u0131n\u0131 belirtir. Bu, listelemelerin ba\u015far\u0131 \u00f6l\u00e7\u00fcm\u00fcnde etkili bir ara\u00e7t\u0131r.<\/p>

D\u00f6n\u00fc\u015f\u00fcm oran\u0131 bir\u00e7ok fakt\u00f6rden etkilenir. \u00d6rnekler aras\u0131nda Buy Box oran\u0131 ve i\u00e7erik kalitesi bulunmaktad\u0131r; \u00e7\u00fcnk\u00fc m\u00fc\u015fteri i\u00e7in bilgiler ne kadar iyi olursa, sat\u0131n alma karar\u0131n\u0131 vermesi o kadar kolayla\u015f\u0131r.<\/p>

Gelir KPI’lar\u0131: \u201eSipari\u015f edilen \u00fcr\u00fcnlerin geliri\u201c<\/h3>
\"Amazon'da<\/figure><\/div>

\u0130sminin de belirtti\u011fi gibi, \u201eSipari\u015f edilen \u00fcr\u00fcnlerin geliri\u201c KPI’s\u0131, sevdi\u011fimiz gelirimizi hakk\u0131nda bilgi verir. Gelir temelinde, do\u011fru \u00fcr\u00fcnlere odaklanmak i\u00e7in bir A-B-C analizi yap\u0131labilir.<\/p>

Puh \u2026 \u0130yi. \u015eimdi rakamlar\u0131m\u0131z\u0131 kontrol ettik. Uygulamaya ge\u00e7elim!<\/p>

Bu KPI’lar\u0131 Amazon i\u015finizi optimize etmek i\u00e7in nas\u0131l kullanabilirsiniz?<\/strong><\/h2>

Bunu daha g\u00f6rsel hale getirmek i\u00e7in birka\u00e7 \u00f6rnek olay<\/strong> olu\u015fturduk.<\/p>

\u00d6rnek Olay 1:<\/strong><\/p>

Mevcut Durum:<\/em> \u015eirketin d\u00fc\u015f\u00fck bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131 var, oysa listelemelerinizde y\u00fcksek bir trafik olu\u015fturabiliyorsunuz.<\/p>

Yorum:<\/em> Fiyatlar\u0131n\u0131z ortalama olsa da, rekabet b\u00fcy\u00fck ve d\u00fc\u015f\u00fck bir Buy Box oran\u0131na sahipsiniz.<\/p>

Buy box, \u00e7e\u015fitli fakt\u00f6rlerle hesaplan\u0131r – en b\u00fcy\u00fck etki fiyat \u00fczerindedir, yani en d\u00fc\u015f\u00fck teklif buy box’\u0131 kazan\u0131r. Ancak, \u00fcr\u00fcn\u00fcn Prime’a uygun olup olmad\u0131\u011f\u0131 gibi di\u011fer fakt\u00f6rler de devreye girer. Prime’\u0131n b\u00fcy\u00fck avantaj\u0131, sat\u0131c\u0131n\u0131n rekabet olmas\u0131na ra\u011fmen, ayn\u0131 fiyatla buy box’\u0131 kazanabilmesidir.<\/p>

\u00c7\u00f6z\u00fcm: <\/em>Buy Box’\u00fc kazanmak i\u00e7in Amazon FBA<\/a> arac\u0131l\u0131\u011f\u0131yla Prime’\u0131 veya sat\u0131c\u0131lar arac\u0131l\u0131\u011f\u0131yla Prime’\u0131 uygulamak, \u00e7\u00fcnk\u00fc bu, geliriniz i\u00e7in kritik \u00f6neme sahiptir. Amazon’a g\u00f6re, sat\u0131\u015flar\u0131n %90’\u0131 Buy Box’deki tedarik\u00e7iye gitmektedir.<\/p>

\u00d6rnek Olay 2:<\/strong><\/p>

Mevcut Durum:<\/em> \u015eirket, ortalama trafikle ortalama bir gelir elde ediyor, ancak yine de k\u00f6t\u00fc bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131na sahip.<\/p>

Yorum:<\/em> \u0130\u00e7erik kalitesi geli\u015ftirilebilir, \u00e7\u00fcnk\u00fc %60 seviyesindedir. Ayr\u0131ca ilgili anahtar kelimeler eksiktir.<\/p>

\u00c7\u00f6z\u00fcm: Belirli bir hedef kitleye hitap eden, a\u00e7\u0131klay\u0131c\u0131 ve anlaml\u0131 g\u00f6rsellerle 6-7 \u00fcr\u00fcn resmi y\u00fcklemek en iyisidir. Ayr\u0131ca, m\u00fc\u015fterilerin \u00fcr\u00fcn ve marka ile duygusal olarak \u00f6zde\u015fle\u015fmelerine yard\u0131mc\u0131 olan ve bir hikaye anlatan A+ \u0130\u00e7eri\u011fi de destekliyoruz. Do\u011fru anahtar kelimelerin kullan\u0131m\u0131n\u0131n da b\u00fcy\u00fck bir rol oynad\u0131\u011f\u0131n\u0131 eklemek gerekir. Bu ba\u011flamda, m\u00fc\u015fterilere de\u011fer sunan ve do\u011fru \u00fcr\u00fcn \u00f6zelliklerini g\u00f6steren 2-3 en \u00f6nemli anahtar kelimenin se\u00e7ilmesine dikkat edilmelidir.<\/p>

\u00d6rnek Olay 3:<\/strong><\/p>

Mevcut Durum<\/em>: \u015eirket az gelir elde ediyor ve \u00fcr\u00fcn sayfas\u0131nda d\u00fc\u015f\u00fck bir trafik olu\u015fturuyor, ancak y\u00fcksek bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131na sahip.<\/p>

Yorum:<\/em> \u0130\u00e7erik kalitesi \u00e7ok iyi, ancak trafik olu\u015fturma zay\u0131f ve uygun anahtar kelimeler eksik.<\/p>

\u00c7\u00f6z\u00fcm<\/em>: Trafik olu\u015fturmay\u0131 geli\u015ftirmek i\u00e7in do\u011fru anahtar kelimeleri bulmak \u00f6nemlidir. \u00dcr\u00fcn\u00fc do\u011fru bir \u015fekilde tan\u0131mlayan bir temel anahtar kelime belirlendikten sonra, rakiplerin anahtar kelimelerini analiz etmek ve benzer anahtar kelimeler bulmak gerekir. Ayr\u0131ca, hedefli PPC kampanyalar\u0131 ile arama s\u0131ralamas\u0131 iyile\u015ftirilebilir, b\u00f6ylece sat\u0131\u015f hunisinin her a\u015famas\u0131nda ideal kitleye ula\u015f\u0131labilir.<\/p>

Sonu\u00e7<\/strong><\/h2>

G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, KPI’lar i\u015fletmeniz i\u00e7in pilotlar i\u00e7in u\u00e7u\u015f aletleri kadar \u00f6nemlidir. Onlar\u0131, t\u00fcrb\u00fclanslar\u0131 \u00f6ng\u00f6rmek ve stratejileri zaman\u0131nda ayarlamak i\u00e7in kullanabilirsiniz.<\/p>

E\u011fer rahat bir \u015fekilde business class’a oturmak ve her \u015feyi sizin i\u00e7in \u00fcstlenecek bir pilot kiralamak istiyorsan\u0131z, size yard\u0131mc\u0131 olmaktan memnuniyet duyar\u0131z. Ekibimiz 30 y\u0131l\u0131 a\u015fk\u0131n bir Amazon deneyimine sahiptir ve bu nedenle bir Amazon hesab\u0131n\u0131n y\u00f6netiminin ne kadar zaman ald\u0131\u011f\u0131n\u0131 \u00e7ok iyi biliyoruz. Kapsaml\u0131 bir pazar yeri y\u00f6netimi sunuyoruz ve i\u015f geli\u015fimi ile ilgili d\u00fczenli raporlar haz\u0131rl\u0131yoruz, analizlerimize dayanarak somut optimizasyon \u00f6nlemleri \u00f6neriyoruz ve pazarlama kampanyalar\u0131n\u0131z\u0131 y\u00f6netiyoruz. Bu s\u00fcre\u00e7te, kendi ekibinizle el birli\u011fi i\u00e7inde \u00e7al\u0131\u015f\u0131yoruz. Daha fazla bilgi i\u00e7in: https:\/\/www.faru.services\/<\/a>.<\/p>

E\u011fer ilginizi \u00e7ektiysek, bizimle bir randevu almak i\u00e7in l\u00fctfen ileti\u015fime ge\u00e7in: https:\/\/www.faru.services\/schedule-a-call<\/a>.<\/p>

G\u00f6r\u00fcnt\u00fc kaynaklar\u0131 resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9 Andrey Popov \u2013 stock.adobe.com \/ \u00a9 Ekran g\u00f6r\u00fcnt\u00fcleri @ Faru Services GmbH<\/p>","protected":false},"excerpt":{"rendered":"

Amazon’da ba\u015far\u0131 elde etmek hi\u00e7 de kolay de\u011fil. Bu nedenle, rakamlar\u0131n\u0131z\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmak daha da \u00f6nemlidir. Anahtar Performans G\u00f6stergeleri (KPI’lar), \u00fcr\u00fcn ve gelir geli\u015fimi hakk\u0131nda bilgi verir ve i\u015finizin sonu\u00e7lar\u0131n\u0131 iyile\u015ftirmek i\u00e7in hangi alanlarda de\u011fi\u015fiklik yapman\u0131z gerekti\u011fini g\u00f6sterir. T\u00fcm bu farkl\u0131 KPI’lar\u0131 takip etmek zor olabilir, ancak biz arkan\u0131z\u0131 koruyoruz! Bu yaz\u0131da, KPI’lar\u0131 avantaj\u0131n\u0131za<\/p>\n","protected":false},"author":3,"featured_media":19866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[594],"tags":[],"class_list":["post-113574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipuclari-ve-puef-noktalari"],"yoast_head":"\nBunlar, Amazon i\u015fletmeniz i\u00e7in en \u00f6nemli KPI'lard\u0131r!<\/title>\n<meta name=\"description\" content=\"Turbulans\u0131 \u00f6ng\u00f6r\u00fcn, stratejileri ayarlay\u0131n \u2013 yaln\u0131zca KPI'lar\u0131n\u0131 ustaca y\u00f6netenler bunu ba\u015farabilir! 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