{"id":113586,"date":"2022-07-05T06:03:00","date_gmt":"2022-07-05T06:03:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/"},"modified":"2022-07-05T06:03:00","modified_gmt":"2022-07-05T06:03:00","slug":"yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/","title":{"rendered":"Yeni \u00e7al\u0131\u015fma: Amazon kendisini Buy Box olarak m\u0131 tercih ediyor?"},"content":{"rendered":"

\u0130ddia: Amazon, Buy Box tahsisinde kendisini tercih ediyor. Bu s\u00f6ylentiler y\u0131llard\u0131r var. \u00d6zellikle Amazon sat\u0131c\u0131lar\u0131 ve t\u00fcccarlar\u0131 toplulu\u011funda bu iddia zaten bir ger\u00e7ek olarak yerle\u015fmi\u015f gibi g\u00f6r\u00fcn\u00fcyor. Rekabet kurallar\u0131n\u0131n ihlali i\u00e7in somut kan\u0131tlar hen\u00fcz yok, ancak en az\u0131ndan rekabet otoriteleri de \u015firket hakk\u0131nda soru\u015fturma y\u00fcr\u00fct\u00fcyor.<\/p>

\u00c7\u00fcnk\u00fc Amazon’un \u00fcstlendi\u011fi \u00e7ift rol \u00f6zellikle sorunludur: \u015eirket, hem platformun sahibi hem de bu platformda sat\u0131c\u0131d\u0131r. Amazon’un bir tekel durumu yoktur, ancak Alman \u00e7evrimi\u00e7i ticaretinde \u00e7ok y\u00fcksek bir pazar pay\u0131na sahiptir.<\/p>

\u015eimdi ARD ekonomi dergisi Plusminus da Amazon ve Buy Box hakk\u0131ndaki s\u00f6ylentilerle ilgilenmi\u015ftir. Bir fiyat analiz \u015firketi ile i\u015fbirli\u011fi i\u00e7inde, on binlerce \u00fcr\u00fcn g\u00f6zlemlenmi\u015f ve de\u011ferlendirilmi\u015ftir. Sonu\u00e7lar olduk\u00e7a \u015fa\u015f\u0131rt\u0131c\u0131d\u0131r – ancak \u00e7o\u011fu pazar yeri sat\u0131c\u0131s\u0131n\u0131n tahmin edece\u011fi gibi de\u011fildir.<\/p>

Neden Buy Box bu kadar \u00f6nemlidir?<\/h2>

Plusminus’un dikkati Amazon Buy Box<\/a> \u00fczerindeydi. \u00dcr\u00fcnlerin sepete eklenebildi\u011fi sar\u0131 butonu, muhtemelen ticaret platformunun her m\u00fc\u015fterisi tan\u0131maktad\u0131r. Ve \u00f6zellikle ticari \u00fcr\u00fcn sat\u0131c\u0131lar\u0131 i\u00e7in al\u0131\u015fveri\u015f sepeti alan\u0131 belirleyici bir rol oynamaktad\u0131r.<\/p>

\u00c7\u00fcnk\u00fc her teklif i\u00e7in ayr\u0131 bir \u00fcr\u00fcn sayfas\u0131 olu\u015fturmak yerine (\u00f6rne\u011fin eBay’in yapt\u0131\u011f\u0131 gibi), Amazon ayn\u0131 \u00fcr\u00fcn\u00fcn t\u00fcm tekliflerini bir detay sayfas\u0131nda toplar. Hangi sat\u0131c\u0131n\u0131n bir sipari\u015f alaca\u011f\u0131na ve dolay\u0131s\u0131yla \u00fcr\u00fcn\u00fcn stokundan sat\u0131ld\u0131\u011f\u0131na karar vermek i\u00e7in Amazon algoritmas\u0131 \u00e7e\u015fitli parametreleri dikkate al\u0131r; bunlar aras\u0131nda fiyat, g\u00f6nderim y\u00f6ntemi, g\u00f6nderim h\u0131z\u0131 ve m\u00fc\u015fteri de\u011ferlendirmeleri gibi unsurlar bulunmaktad\u0131r.<\/p>

Art\u0131k \u00e7o\u011fu m\u00fc\u015fteri do\u011frudan sar\u0131 buton \u00fczerinden sipari\u015f veriyor ve \u00fcr\u00fcn\u00fcn di\u011fer tekliflerini incelemek i\u00e7in zahmet etmiyor. Yani, Buy Box’\u00fc kazanan, sat\u0131\u015flar\u0131n yakla\u015f\u0131k %90’\u0131n\u0131 al\u0131yor. Buy Buy Box’\u00fc kazanamayan ise pratikte hi\u00e7bir \u015fey elde edemiyor. Bu nedenle al\u0131\u015fveri\u015f sepeti alan\u0131ndaki rekabet belirleyici ve tahsis kriterleri rekabet hukuku a\u00e7\u0131s\u0131ndan \u00f6nemlidir. Amazon burada kendisini tercih ederse, bu muhtemelen pazar g\u00fcc\u00fcn\u00fc k\u00f6t\u00fcye kullanmak anlam\u0131na gelir.<\/p>

Amazon kendisini ve kendi teklifini mi tercih ediyor? \u2013 Ara\u015ft\u0131rma sonu\u00e7lar\u0131<\/h2>

Amazon \u00e7al\u0131\u015fmas\u0131 i\u00e7in Plusminus, \u00e7evrimi\u00e7i devin pazar\u0131nda 64.000 \u00fcr\u00fcn\u00fc inceledi. \u0130ncelemede hem fiyat hem de teslimat h\u0131z\u0131 dikkate al\u0131nd\u0131, ancak sat\u0131c\u0131lar\u0131n g\u00fcvenilirli\u011fi veya m\u00fc\u015fteri de\u011ferlendirmesi gibi ba\u015fka kriterler g\u00f6z \u00f6n\u00fcnde bulundurulmad\u0131. Ara\u015ft\u0131rmaya dahil edilen t\u00fcm \u00fcr\u00fcnler, birden fazla sat\u0131c\u0131 taraf\u0131ndan ve Amazon’un kendisi taraf\u0131ndan sunulmu\u015ftur.<\/p>

\u00bb 64.000 \u00fcr\u00fcn\u00fcn 20.000’inde Plusminus’a g\u00f6re Amazon Buy Box’\u00fc elinde bulunduruyordu<\/strong>. Bu, biraz daha fazla %31<\/strong>.\u00a0<\/span><\/p>

\u00bb Yakla\u015f\u0131k 8.000 \u00fcr\u00fcnde (%12,5<\/strong>) Amazon Buy Box’\u00fc elinde bulunduruyordu, oysa daha uygun fiyat sunan di\u011fer tedarik\u00e7iler vard\u0131. Burada Amazon ortalama 1,83 Euro daha pahal\u0131yd\u0131<\/strong>, ancak genellikle en h\u0131zl\u0131 teslimat s\u00fcresine sahip olan tedarik\u00e7i de oydu.<\/span><\/p>

\u00bb 156 \u00fcr\u00fcnde ise Amazon sadece daha y\u00fcksek bir fiyatla Buy Box’\u00fc elinde bulundurmuyordu, ayn\u0131 zamanda Amazon kadar h\u0131zl\u0131 teslimat yapabilen en az bir ba\u015fka sat\u0131c\u0131 da vard\u0131<\/strong>. Bu, incelenen \u00fcr\u00fcnlerin yaln\u0131zca %0,25<\/strong>‘ine denk geliyor.<\/span><\/p><\/blockquote>

156 sat\u0131c\u0131 i\u00e7in, Amazon burada ger\u00e7ekten kendisini tercih ederse ve b\u00f6ylece rekabet kurallar\u0131n\u0131 g\u00f6z ard\u0131 ederse, bu durum ciddi bir kay\u0131p olabilir. Ancak genel ara\u015ft\u0131rma a\u00e7\u0131s\u0131ndan sonu\u00e7, bir\u00e7ok pazar sat\u0131c\u0131s\u0131n\u0131n daha \u00f6nce muhtemelen tahmin etti\u011finden farkl\u0131d\u0131r. 64.000 \u00fcr\u00fcnden 156’s\u0131, yok denecek kadar k\u00fc\u00e7\u00fck bir payd\u0131r.<\/p>

Ayr\u0131ca Plusminus \u00e7al\u0131\u015fmas\u0131, Amazon Buy Box’\u00fc yaln\u0131zca iki da\u011f\u0131t\u0131m kriterine g\u00f6re de\u011ferlendiriyor: fiyat ve teslimat h\u0131z\u0131. Her iki unsur da \u015f\u00fcphesiz \u00e7ok \u00f6nemlidir, ancak tek ba\u015f\u0131na belirleyici de\u011fildir. En az on bir ba\u015fka Buy Box kriteri<\/a> tan\u0131mlanabilir ki bunlar da al\u0131\u015fveri\u015f sepeti alan\u0131n\u0131n verilmesinde rol oynamaktad\u0131r. Bunlar\u0131 g\u00f6z ard\u0131 ederseniz, yaln\u0131zca ger\u00e7e\u011fin \u00e7arp\u0131t\u0131lm\u0131\u015f bir g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc elde edersiniz.<\/p>

Pazar sat\u0131c\u0131lar\u0131 Buy Box’\u00fc en y\u00fcksek fiyatla nas\u0131l kazan\u0131r<\/h2>

Buy Box’\u00fc en d\u00fc\u015f\u00fck fiyatla de\u011fil, daha y\u00fcksek bir fiyatla elinde tutmak, \u00e7o\u011fu ticari mal tedarik\u00e7isi i\u00e7in m\u00fcmk\u00fcnd\u00fcr. Ancak manuel fiyat ayarlamas\u0131, \u00e7ok fazla kriter ve g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gereken rakip oldu\u011fu i\u00e7in umutsuz bir \u00e7abad\u0131r. Uygun bir yeniden fiyatland\u0131rma arac\u0131 ile bu ise olduk\u00e7a g\u00fcvenilir bir \u015fekilde ger\u00e7ekle\u015ftirilebilir. Tam olarak bunu SELLERLOGIC, y\u0131llard\u0131r m\u00fc\u015fterileri i\u00e7in yapmaktad\u0131r. Buy Box’\u00fcn %95’lik bir pay\u0131<\/a> bu ba\u011flamda nadir de\u011fildir.<\/p>\t\t

\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Annemarie Raluca Schuster<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\t\t\t\t
SiAura Material<\/strong>\u0131n kurucusu ve genel m\u00fcd\u00fcr\u00fc<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t

\u201eSonu\u00e7ta, \u015firketler yaln\u0131zca yaz\u0131l\u0131mla ba\u015far\u0131l\u0131 bir fiyat stratejisi y\u00fcr\u00fctebilir, manuel olarak bu m\u00fcmk\u00fcn de\u011fildir. SELLERLOGIC Repricer ile Buy Box pay\u0131m\u0131 %95’e \u00e7\u0131karabildim!\u201d<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

Plusminus taraf\u0131ndan ger\u00e7ekle\u015ftirilen Amazon \u00e7al\u0131\u015fmas\u0131n\u0131n aksine, Repricer adeta ba\u015ftan itibaren \u00f6nemli Buy Box kriterlerini dikkate al\u0131r. B\u00f6ylece, Buy Box’\u00fc en d\u00fc\u015f\u00fck fiyatla de\u011fil, sunan sat\u0131c\u0131n\u0131n di\u011fer metriklerinin mevcut durumuna ba\u011fl\u0131 olarak en y\u00fcksek fiyatla kazan\u0131r.<\/p>

Siz de neredeyse %100 Buy Box pay\u0131na ula\u015fmak m\u0131 istiyorsunuz? O zaman \u015fimdi SELLERLOGIC Repricer’yi 14 g\u00fcn \u00fccretsiz deneyin<\/a>!\u00a0<\/p>

Sonu\u00e7: Plusminus \u00e7al\u0131\u015fmas\u0131 Amazon Buy Box hakk\u0131nda<\/h2>

Amazon’un y\u00fcksek pazar pay\u0131 ile birlikteki \u00e7ift rol\u00fc, \u015firketin e-ticaretteki durumu kesinlikle sorunludur, klasik bir \u00e7evrimi\u00e7i ticaret tekelinin olmamas\u0131na ra\u011fmen. Ancak, neredeyse 64.000 \u00fcr\u00fcn\u00fc kapsayan bu kapsaml\u0131 ara\u015ft\u0131rman\u0131n sonucu, yaln\u0131zca fiyat veya teslimat h\u0131z\u0131na belirleyici bir metrik olarak bakman\u0131n neden bu kadar \u00f6nemli oldu\u011funu da g\u00f6stermektedir.<\/p>

Bunun yan\u0131 s\u0131ra, bir sat\u0131c\u0131n\u0131n teklifine Buy Box’\u00fc kazanabilece\u011fi fiyat\u0131 etkileyen bir\u00e7ok ba\u015fka m\u00fc\u015fteriyle ilgili kriter de vard\u0131r. G\u00fcn\u00fcm\u00fczde Amazon sat\u0131c\u0131lar\u0131 i\u00e7in fiyatland\u0131rma yaln\u0131zca ak\u0131ll\u0131 yaz\u0131l\u0131mla anlaml\u0131 ve \u00f6zellikle ekonomik bir \u015fekilde ger\u00e7ekle\u015ftirilebilir. Bu noktada, yaln\u0131zca fiyat\u0131 de\u011fil, ayn\u0131 zamanda di\u011fer \u00f6nemli metrikleri ve rakipleri de g\u00f6z \u00f6n\u00fcnde bulunduran dinamik bir Repricer se\u00e7mek \u00f6nemlidir.<\/p>

G\u00f6r\u00fcnt\u00fc kayna\u011f\u0131: \u00a9 Nuthawut \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

\u0130ddia: Amazon, Buy Box tahsisinde kendisini tercih ediyor. Bu s\u00f6ylentiler y\u0131llard\u0131r var. \u00d6zellikle Amazon sat\u0131c\u0131lar\u0131 ve t\u00fcccarlar\u0131 toplulu\u011funda bu iddia zaten bir ger\u00e7ek olarak yerle\u015fmi\u015f gibi g\u00f6r\u00fcn\u00fcyor. Rekabet kurallar\u0131n\u0131n ihlali i\u00e7in somut kan\u0131tlar hen\u00fcz yok, ancak en az\u0131ndan rekabet otoriteleri de \u015firket hakk\u0131nda soru\u015fturma y\u00fcr\u00fct\u00fcyor. \u00c7\u00fcnk\u00fc Amazon’un \u00fcstlendi\u011fi \u00e7ift rol \u00f6zellikle sorunludur: \u015eirket, hem platformun<\/p>\n","protected":false},"author":3,"featured_media":21030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[573],"tags":[],"class_list":["post-113586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tuem-buy-box-hakkinda"],"yoast_head":"\nYeni \u00e7al\u0131\u015fma: Pazar yeri sat\u0131c\u0131lar\u0131 sistematik olarak dezavantajl\u0131 m\u0131?<\/title>\n<meta name=\"description\" content=\"B\u00fcy\u00fck \u00f6l\u00e7ekli bir \u00e7al\u0131\u015fmada, Plusminus dergisi Amazon Buy Box'\u00fcn verilmesini inceledi. Sonu\u00e7lar \u015fa\u015f\u0131rt\u0131c\u0131!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yeni \u00e7al\u0131\u015fma: Pazar yeri sat\u0131c\u0131lar\u0131 sistematik olarak dezavantajl\u0131 m\u0131?\" \/>\n<meta property=\"og:description\" content=\"B\u00fcy\u00fck \u00f6l\u00e7ekli bir \u00e7al\u0131\u015fmada, Plusminus dergisi Amazon Buy Box'\u00fcn verilmesini inceledi. Sonu\u00e7lar \u015fa\u015f\u0131rt\u0131c\u0131!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-05T06:03:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Yeni \u00e7al\u0131\u015fma: Amazon kendisini Buy Box olarak m\u0131 tercih ediyor?\",\"datePublished\":\"2022-07-05T06:03:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/\"},\"wordCount\":1066,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg\",\"articleSection\":[\"T\u00fcm Buy Box Hakk\u0131nda\"],\"inLanguage\":\"tr-TR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/\",\"url\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/\",\"name\":\"Yeni \u00e7al\u0131\u015fma: Pazar yeri sat\u0131c\u0131lar\u0131 sistematik olarak dezavantajl\u0131 m\u0131?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg\",\"datePublished\":\"2022-07-05T06:03:00+00:00\",\"description\":\"B\u00fcy\u00fck \u00f6l\u00e7ekli bir \u00e7al\u0131\u015fmada, Plusminus dergisi Amazon Buy Box'\u00fcn verilmesini inceledi. Sonu\u00e7lar \u015fa\u015f\u0131rt\u0131c\u0131!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/#breadcrumb\"},\"inLanguage\":\"tr-TR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr-TR\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg\",\"width\":844,\"height\":443,\"caption\":\"Das ARD-Wirtschaftsmagazin Plusminus hat die Amazon Buy Box untersucht.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u00fcm Buy Box Hakk\u0131nda\",\"item\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/category\/tuem-buy-box-hakkinda\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Yeni \u00e7al\u0131\u015fma: Amazon kendisini Buy Box olarak m\u0131 tercih ediyor?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/tr\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/tr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr-TR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr-TR\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\",\"name\":\"Robin Bals\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr-TR\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"caption\":\"Robin Bals\"},\"description\":\"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/author\/robinbals\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Yeni \u00e7al\u0131\u015fma: Pazar yeri sat\u0131c\u0131lar\u0131 sistematik olarak dezavantajl\u0131 m\u0131?","description":"B\u00fcy\u00fck \u00f6l\u00e7ekli bir \u00e7al\u0131\u015fmada, Plusminus dergisi Amazon Buy Box'\u00fcn verilmesini inceledi. Sonu\u00e7lar \u015fa\u015f\u0131rt\u0131c\u0131!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/","og_locale":"tr_TR","og_type":"article","og_title":"Yeni \u00e7al\u0131\u015fma: Pazar yeri sat\u0131c\u0131lar\u0131 sistematik olarak dezavantajl\u0131 m\u0131?","og_description":"B\u00fcy\u00fck \u00f6l\u00e7ekli bir \u00e7al\u0131\u015fmada, Plusminus dergisi Amazon Buy Box'\u00fcn verilmesini inceledi. Sonu\u00e7lar \u015fa\u015f\u0131rt\u0131c\u0131!","og_url":"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2022-07-05T06:03:00+00:00","og_image":[{"width":844,"height":443,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg","type":"image\/jpeg"}],"author":"Robin Bals","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Robin Bals","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/"},"author":{"name":"Robin Bals","@id":"https:\/\/www.sellerlogic.com\/tr\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467"},"headline":"Yeni \u00e7al\u0131\u015fma: Amazon kendisini Buy Box olarak m\u0131 tercih ediyor?","datePublished":"2022-07-05T06:03:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/"},"wordCount":1066,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/tr\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg","articleSection":["T\u00fcm Buy Box Hakk\u0131nda"],"inLanguage":"tr-TR"},{"@type":"WebPage","@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/","url":"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/","name":"Yeni \u00e7al\u0131\u015fma: Pazar yeri sat\u0131c\u0131lar\u0131 sistematik olarak dezavantajl\u0131 m\u0131?","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg","datePublished":"2022-07-05T06:03:00+00:00","description":"B\u00fcy\u00fck \u00f6l\u00e7ekli bir \u00e7al\u0131\u015fmada, Plusminus dergisi Amazon Buy Box'\u00fcn verilmesini inceledi. Sonu\u00e7lar \u015fa\u015f\u0131rt\u0131c\u0131!","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/#breadcrumb"},"inLanguage":"tr-TR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/"]}]},{"@type":"ImageObject","inLanguage":"tr-TR","@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg","width":844,"height":443,"caption":"Das ARD-Wirtschaftsmagazin Plusminus hat die Amazon Buy Box untersucht."},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/tr\/blog\/yeni-calisma-amazon-kendisini-buy-box-olarak-mi-tercih-ediyor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/tr\/"},{"@type":"ListItem","position":2,"name":"T\u00fcm Buy Box Hakk\u0131nda","item":"https:\/\/www.sellerlogic.com\/tr\/blog\/category\/tuem-buy-box-hakkinda\/"},{"@type":"ListItem","position":3,"name":"Yeni \u00e7al\u0131\u015fma: Amazon kendisini Buy Box olarak m\u0131 tercih ediyor?"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/tr\/#website","url":"https:\/\/www.sellerlogic.com\/tr\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr-TR"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/tr\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr-TR","@id":"https:\/\/www.sellerlogic.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/tr\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467","name":"Robin Bals","image":{"@type":"ImageObject","inLanguage":"tr-TR","@id":"https:\/\/www.sellerlogic.com\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","caption":"Robin Bals"},"description":"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/tr\/blog\/author\/robinbals\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/posts\/113586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/comments?post=113586"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/posts\/113586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/media\/21030"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/media?parent=113586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/categories?post=113586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/tr\/wp-json\/wp\/v2\/tags?post=113586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}