{"id":113595,"date":"2019-12-06T13:24:00","date_gmt":"2019-12-06T13:24:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/negatif-yorumlarla-basa-cikmak-icin-5-ipucu-musteri-iletisiminizi-nasil-gelistirirsiniz\/"},"modified":"2019-12-06T13:24:00","modified_gmt":"2019-12-06T13:24:00","slug":"negatif-yorumlarla-basa-cikmak-icin-5-ipucu-musteri-iletisiminizi-nasil-gelistirirsiniz","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/negatif-yorumlarla-basa-cikmak-icin-5-ipucu-musteri-iletisiminizi-nasil-gelistirirsiniz\/","title":{"rendered":"Negatif Yorumlarla Ba\u015fa \u00c7\u0131kmak \u0130\u00e7in 5 \u0130pucu: M\u00fc\u015fteri \u0130leti\u015fiminizi Nas\u0131l Geli\u015ftirirsiniz"},"content":{"rendered":"

“Kesinlikle kullan\u0131lamaz. Bir daha asla!” Maalesef, baz\u0131 memnuniyetsiz Amazon m\u00fc\u015fterilerinin negatif yorumlar\u0131 bu \u015fekilde veya benzer \u015fekillerde g\u00f6r\u00fcn\u00fcyor. Sinir bozucu \u2013 hatta y\u0131k\u0131c\u0131. Ve daha da k\u00f6t\u00fcs\u00fc: Amazon’da, bir \u00fcr\u00fcn\u00fcn genel de\u011ferlendirmesine dahil ediliyorlar. Bu durumda, bir sat\u0131c\u0131 olarak sesinizi y\u00fckseltmek ve kendinizi savunmak istemek do\u011fald\u0131r. Ancak, b\u00f6yle bir ele\u015ftiri belki de haks\u0131z yere yaz\u0131lm\u0131\u015f olsa bile, \u00f6fkeli bir \u015fekilde konu\u015fmak veya yazmak kolayd\u0131r. Ancak b\u00f6yle bir durumda, m\u00fc\u015fteri ileti\u015fimini geli\u015ftirme niyetinizi d\u00fc\u015f\u00fcnmek zorla\u015f\u0131r.<\/p>

O halde, basit\u00e7e g\u00f6rmezden mi gelmek gerekir? Mutlaka de\u011fil. Sonu\u00e7ta, m\u00fc\u015fteriler \u00fcr\u00fcnler hakk\u0131nda bilgi edinir ve \u00fcr\u00fcn\u00fcn ve sat\u0131c\u0131n\u0131n bir resmini olu\u015fturmak i\u00e7in yorumlara ba\u015fvururlar. Bu s\u00fcre\u00e7te, negatif yorumlarda iyi bir m\u00fc\u015fteri ileti\u015fimine de dikkat ederler.<\/p>

\n

2017 y\u0131l\u0131nda Bitkom’un yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rma, internetten al\u0131\u015fveri\u015f yapan t\u00fcketicilerin \u00fc\u00e7te ikisinden fazlas\u0131n\u0131n di\u011fer m\u00fc\u015fterilerin yorumlar\u0131na g\u00fcvendi\u011fini ortaya koydu. Onlar\u0131n \u00e7o\u011fu, bazen her \u015feyin yolunda gitmedi\u011fini anlayabilir.<\/p>\nKaynak:\u00a0bitkom.org<\/a><\/cite><\/blockquote>

Amazon sat\u0131c\u0131s\u0131n\u0131n dikkatlice se\u00e7ilmi\u015f bir ileti\u015fimi burada tavsiye edilir. Bunu hen\u00fcz yapamayanlar, m\u00fc\u015fteri ileti\u015fimlerini geli\u015ftirmek i\u00e7in \u00e7aba g\u00f6stermelidir. Sonu\u00e7ta, bir\u00e7ok ara\u015ft\u0131rma, ba\u015far\u0131l\u0131 bir \u00e7\u00f6z\u00fcm bulman\u0131n m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rabilece\u011fini g\u00f6stermektedir.<\/p>

\n

Uzmanlar, negatif yorum yazanlar\u0131n %45’inin sat\u0131c\u0131lar\u0131n ki\u015fisel \u00f6zr\u00fc sonras\u0131nda yorumlar\u0131n\u0131 geri ald\u0131\u011f\u0131n\u0131 buldu.<\/p>\nKaynak:\u00a0impulse.de<\/a><\/cite><\/blockquote>

Anahtar kelime ” Destek<\/strong> “t\u0131r. M\u00fc\u015fterilerinize yard\u0131mc\u0131 olun ve sorun \u00e7\u00f6zme konusunda onlar\u0131 destekleyin. Ancak bu, m\u00fc\u015fteri ileti\u015fiminizi s\u00fcrekli olarak geli\u015ftirmeye istekli oldu\u011funuzda m\u00fcmk\u00fcnd\u00fcr.<\/p>

Amazon’da M\u00fc\u015fteri \u0130leti\u015fiminizi Geli\u015ftirmenin 5 \u0130pucu: Bir K\u0131lavuz<\/h2>

Profesyonel m\u00fc\u015fteri ileti\u015fimi ve m\u00fckemmel hizmet \u2013 hem perakendede hem de \u00e7evrimi\u00e7i i\u015fte vazge\u00e7ilmezdir. Ne yaz\u0131k ki, bir\u00e7ok \u015firket ba\u015far\u0131s\u0131z ileti\u015fimle \u00f6ne \u00e7\u0131kmaktad\u0131r. Bunun yerine, negatif yorumlara nazik ve a\u00e7\u0131k bir \u015fekilde yan\u0131t verin ve bu t\u00fcr ileti\u015fimi \u015firket standard\u0131 haline getirin \u2013 b\u00f6ylece di\u011fer (potansiyel) al\u0131c\u0131lar da m\u00fc\u015fterilerinizin sorunlar\u0131na \u00f6nem verdi\u011finizi ve onlara iyi bir \u015fekilde destek olabilece\u011finizi g\u00f6recektir.<\/p>

Sizin i\u00e7in negatif yorumlarla ilgili en \u00f6nemli yap\u0131lmas\u0131 gerekenler ve yap\u0131lmamas\u0131 gerekenleri derledik; b\u00f6ylece Amazon’daki m\u00fc\u015fteri ileti\u015fiminizi geli\u015ftirebilirsiniz.<\/p>

#1: Beklemeyin ve zamanla olay\u0131n unutulmas\u0131n\u0131 ummay\u0131n – hemen yan\u0131t verin.<\/h3>

Anlay\u0131\u015fla kar\u015f\u0131lanabilir ki, \u00f6nce sakinle\u015fmek i\u00e7in zaman ay\u0131rmak veya belki de yatak \u00f6rt\u00fcs\u00fcn\u00fcn alt\u0131nda saklanmak istersiniz. Bu, yakla\u015fan m\u00fc\u015fteri ileti\u015fiminin kalitesini art\u0131rmak i\u00e7in de k\u00f6t\u00fc bir d\u00fc\u015f\u00fcnce de\u011fil. Pazarlama ve sat\u0131\u015f size te\u015fekk\u00fcr edecektir.<\/p>

Ancak \u00e7ok uzun beklemeyin! Ge\u00e7 veya hi\u00e7 yan\u0131t vermemek, sat\u0131c\u0131n\u0131n m\u00fc\u015fterilerinin sorunlar\u0131na ilgi duymad\u0131\u011f\u0131 ve bu nedenle onlar\u0131 tamamen g\u00f6rmezden geldi\u011fi izlenimini h\u0131zla yarat\u0131r. En k\u00f6t\u00fc durumda, bu daha fazla negatif yorumu tetikler ve bir lin\u00e7 kampanyas\u0131yla kar\u015f\u0131la\u015fabilirsiniz. Bu nedenle, m\u00fc\u015fterilerinize hemen ilginizi g\u00f6sterin, sesinizi y\u00fckseltin ve onlarla ilgilenin. \u00c7\u00fcnk\u00fc ba\u015far\u0131l\u0131 bir m\u00fc\u015fteri ileti\u015fimi, hem perakendede hem de \u00e7evrimi\u00e7i olarak a\u00e7\u0131k bir kulaktan beslenir.<\/p>

\n

2020’nin sonunda Amazon, yorumlar i\u00e7in yorum yapma i\u015flevini kald\u0131rd\u0131 ve bu durum sat\u0131c\u0131lar aras\u0131nda hayal k\u0131r\u0131kl\u0131\u011f\u0131na yol a\u00e7t\u0131. Haziran 2021’den itibaren, ABD’deki sat\u0131c\u0131lar, olumsuz yorumlara Amazon’un \u00f6nceden haz\u0131rlanm\u0131\u015f \u015fablonlar\u0131yla yan\u0131t verebiliyor. Bu i\u015flevin Almanya pazar\u0131na ne zaman ge\u00e7ece\u011fi hen\u00fcz bilinmiyor.<\/p>\nG\u00fcncelleme Haziran 2021<\/cite><\/blockquote>

#2: Kar\u015f\u0131 sald\u0131r\u0131ya ge\u00e7meyin, dikkatlice yan\u0131t verin.<\/h3>

Ele\u015ftirinin yazar\u0131 tonu a\u015fsa bile, y\u00fcz\u00fcn\u00fcz\u00fc korumal\u0131 ve profesyonel bir \u015fekilde davranmal\u0131s\u0131n\u0131z. Negatif yorumlarda k\u00f6t\u00fc bir m\u00fc\u015fteri ileti\u015fimi her \u015feyi daha da k\u00f6t\u00fcle\u015ftirebilir. Sonu\u00e7ta, siz \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn y\u00fcz\u00fcs\u00fcn\u00fcz ve d\u0131\u015f g\u00f6r\u00fcn\u00fcm her ko\u015fulda olumlu olmal\u0131d\u0131r. Kendinizi se\u00e7kin bir \u015fekilde ifade edin ve insanlarla olan etkile\u015fimde dost\u00e7a bir \u00fcslup kullanmaya \u00f6zen g\u00f6sterin. E\u015fit seviyede ileti\u015fim kurun. Yan\u0131t\u0131n\u0131z\u0131 yaln\u0131zca yazar de\u011fil, ayn\u0131 zamanda bir\u00e7ok di\u011fer (potansiyel) al\u0131c\u0131 da okuyacakt\u0131r.<\/p>

Yazar\u0131n g\u00f6z\u00fcnden bir hata yapt\u0131\u011f\u0131n\u0131z\u0131 ve onun anlay\u0131\u015f\u0131n\u0131za g\u00fcvendi\u011fini unutmay\u0131n. Kaba bir tepki, m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 en d\u00fc\u015f\u00fck seviyeye d\u00fc\u015f\u00fcrecektir. Oysa sat\u0131c\u0131n\u0131n iyi bir sorun \u00e7\u00f6zme yetene\u011fi, m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 olaydan \u00f6nceki seviyeden daha y\u00fcksek bir seviyeye \u00e7\u0131karabilir. Bu nedenle, kendi davran\u0131\u015f\u0131n\u0131z\u0131 yans\u0131tmak ve m\u00fc\u015fteri ileti\u015fimini geli\u015ftirmek i\u00e7in \u00f6zellikle bu durum de\u011ferlidir.<\/p>

#3: Ele\u015ftiriyi profilinize \u015f\u00fcpheyle yakla\u015fmak i\u00e7in bir f\u0131rsat olarak de\u011fil, faydal\u0131 bir geri bildirim olarak de\u011ferlendirin. Yazara te\u015fekk\u00fcr edin!<\/h3>

\u0130lk bak\u0131\u015fta akl\u0131n\u0131za gelen son \u015fey olsa bile: “Geri bildiriminiz i\u00e7in te\u015fekk\u00fcr ederim” demek, bir\u00e7ok durumda sadece yat\u0131\u015ft\u0131r\u0131c\u0131 olmakla kalmaz, ayn\u0131 zamanda m\u00fc\u015fterilere ele\u015ftiriyi ciddiye ald\u0131\u011f\u0131n\u0131z\u0131 ve i\u015finiz i\u00e7in bir de\u011fer olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fcz\u00fc g\u00f6sterir. Bu, k\u00f6t\u00fc bir profiliniz oldu\u011fu veya buna \u015f\u00fcpheyle yakla\u015fman\u0131z gerekti\u011fi anlam\u0131na gelmez.<\/p>

Hata yapmak insana \u00f6zg\u00fcd\u00fcr ve bunun i\u00e7in neredeyse herkes anlay\u0131\u015f g\u00f6sterir. Daha \u00f6nemli olan, hatalardan ders almak ve bunlar\u0131 gelecekte \u00f6nlemektir. Bu mottoya g\u00f6re, m\u00fc\u015fteri ileti\u015fiminizi de geli\u015ftirmelisiniz. Hatan\u0131z\u0131 a\u00e7\u0131k\u00e7a kabul edin ve her yap\u0131c\u0131 ele\u015ftirinin yard\u0131mc\u0131 oldu\u011funu vurgulay\u0131n. Bu, sizi insani k\u0131lar ve etkile\u015fimi otantik hale getirir!<\/p>

#4: 0815 yan\u0131tlar yazmay\u0131n, bunun yerine modern bir m\u00fc\u015fteri ileti\u015fimine odaklan\u0131n \u2013 bireysel ve ki\u015fisel.<\/h3>

M\u00fc\u015fterilerinize ciddiye ald\u0131\u011f\u0131n\u0131z\u0131 ve onlara kulak verdi\u011finizi g\u00f6sterin. Herkes bir kez olsun m\u00fc\u015fteri yorumlar\u0131n\u0131 okumu\u015f ve sat\u0131c\u0131lar\u0131n geri bildirimlerine de rastlam\u0131\u015ft\u0131r. E\u011fer \u015fimdi ki\u015fisel olmayan, \u00f6nceden haz\u0131rlanm\u0131\u015f bir yan\u0131tla geri d\u00f6nerseniz, baz\u0131 okuyucular bu metnin neden bu kadar tan\u0131d\u0131k geldi\u011fini merak edecektir.<\/p>

Yakalanman\u0131n getirece\u011fi utan\u00e7 bir yana, bu durum m\u00fc\u015fterilerinizin sorunlar\u0131na kar\u015f\u0131 bir ilgisizlik izlenimi yarat\u0131r. Bu nedenle, biraz zaman ay\u0131r\u0131n ve yoruma yan\u0131t verin. Bireysel ve d\u00fc\u015f\u00fcnceli bir \u015fekilde yan\u0131tlay\u0131n. B\u00f6ylece ilginizi g\u00f6sterir ve m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirirsiniz. M\u00fc\u015fteri ileti\u015fimini geli\u015ftirmek i\u00e7in, yan\u0131t\u0131 yazmadan \u00f6nce taslak olarak haz\u0131rlamak ve bir kez daha okumak da faydal\u0131 olabilir.<\/p>

#5: Bir yan\u0131t vermekle i\u015f bitmez \u2013 Sorunlar\u0131 ara\u015ft\u0131r\u0131n!<\/h3>

E\u011fer art\u0131k m\u00fc\u015fterilerinizi ciddiye ald\u0131\u011f\u0131n\u0131z\u0131 ve kendinizi geli\u015ftirmek istedi\u011finizi a\u00e7\u0131klad\u0131ysan\u0131z, bunu ger\u00e7ekten yapmal\u0131s\u0131n\u0131z! Aksi takdirde, inand\u0131r\u0131c\u0131 olmazs\u0131n\u0131z. Belki birka\u00e7 kez bu \u015fekilde ge\u00e7i\u015ftirebilirsiniz. Ancak belirli bir sorunla ilgili \u015fikayetler uzun bir s\u00fcre boyunca tekrar ederse, oysa iyile\u015fme s\u00f6z\u00fc vermi\u015fseniz, m\u00fc\u015fteriler ve potansiyel al\u0131c\u0131lar uzakla\u015facakt\u0131r.<\/p>

Bu nedenle, sorunlar\u0131 kendiniz ara\u015ft\u0131rmaya ba\u015flay\u0131n. Sorunun ne oldu\u011funu, bunun sonucunda ne t\u00fcr zorluklar\u0131n ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131, sorunun kayna\u011f\u0131n\u0131n nerede oldu\u011funu ve en \u00f6nemlisi: Nas\u0131l \u00e7\u00f6zebilece\u011finizi sorun! Ve ard\u0131ndan i\u015fe koyulun! Sorunlar\u0131n tekrar etmedi\u011finden emin olun. \u00c7\u00fcnk\u00fc ba\u015far\u0131l\u0131 bir i\u015f i\u00e7in sadece m\u00fc\u015fteri ileti\u015fimini geli\u015ftirmek yeterli de\u011fildir \u2013 t\u00fcm di\u011fer i\u015f s\u00fcre\u00e7leri de s\u00fcrekli olarak izlenmeli ve optimize edilmelidir.<\/p>

Yorumlar\u0131 silmek mi?<\/h2>

Sat\u0131\u015f portal\u0131 \u00fczerinden uygunsuz bir yorumu silmek m\u00fcmk\u00fcnd\u00fcr, ancak bunun i\u00e7in yorumun Amazon politikalar\u0131n\u0131 veya yasalar\u0131 ihlal etti\u011fini kan\u0131tlamak gerekmektedir.<\/p>

Yani, her k\u00f6t\u00fc ele\u015ftiriyi basit\u00e7e kald\u0131rmak m\u00fcmk\u00fcn de\u011fildir. Ancak bu da gereksizdir. Bir \u00fcr\u00fcn veya sat\u0131c\u0131 yaln\u0131zca iyi yorumlar alm\u0131\u015fsa, bu durum h\u0131zla t\u00fcm yorumlar\u0131n (veya en k\u00f6t\u00fc durumda hi\u00e7 yorumun) ger\u00e7ek olmad\u0131\u011f\u0131 izlenimini yarat\u0131r. G\u00fcn\u00fcm\u00fczde birka\u00e7 iyi yorum sat\u0131n almak, arkada\u015flardan olumlu bir \u015fey yazmalar\u0131n\u0131 istemek veya kendiniz aktif olmak olduk\u00e7a kolayd\u0131r. Bu nedenle, negatif yorumlar\u0131 b\u0131rak\u0131n ve yazarla ki\u015fisel olarak ileti\u015fime ge\u00e7in: Yan\u0131t\u0131n\u0131zla, g\u00fcvenilir bir \u015firket oldu\u011funuzu ve m\u00fc\u015fterilerinizin g\u00fcvenebilece\u011fi bir firma oldu\u011funuzu g\u00f6sterin.<\/p>

Sonu\u00e7: Amazon’da Optimal M\u00fc\u015fteri \u0130leti\u015fimi \u00d6nemlidir!<\/strong><\/h2>

\u0130leti\u015fim becerilerinizi her zaman nazik ve profesyonel bir \u015fekilde kullan\u0131n, geri bildirim i\u00e7in te\u015fekk\u00fcr edin ve m\u00fc\u015fterilerinize her ileti\u015fim kanal\u0131nda sorunlar\u0131na \u00f6nem verdi\u011finizi g\u00f6sterin. Standart yan\u0131tlar veya kar\u015f\u0131 sald\u0131r\u0131lar burada yerinde de\u011fildir. Bunun yerine, her iki taraf\u0131n da memnuniyetle \u00e7\u00f6zebilece\u011fi sorunu nas\u0131l \u00e7\u00f6zebilece\u011finizi sorun.<\/p>

\u00c7\u00fcnk\u00fc destek \u00e7al\u0131\u015fan\u0131n\u0131n yetersiz sorun \u00e7\u00f6zme yetene\u011fi, m\u00fc\u015fteri ili\u015fkisini daha h\u0131zl\u0131 ve etkili bir \u015fekilde yok eder. Bu eksiklik varsa, pazar yeri sat\u0131c\u0131lar\u0131, yaln\u0131zca m\u00fc\u015fteri ileti\u015fimi \u00f6nlemlerini geli\u015ftirmekle kalmamal\u0131d\u0131r. \u00c7\u00fcnk\u00fc perakendede oldu\u011fu gibi, m\u00fc\u015fteri g\u00f6r\u00fc\u015fmesindeki ileti\u015fim becerisi, bir m\u00fc\u015fterinin geri d\u00f6n\u00fcp d\u00f6nmeyece\u011fini belirler.<\/p>

Y\u00fcz y\u00fcze olmayan ileti\u015fimde, eksik beden dilinden kaynaklanan insan ili\u015fkileri yanl\u0131\u015f anlamalar\u0131, \u00e7evrimi\u00e7i m\u00fc\u015fteri ileti\u015fiminde daha olas\u0131d\u0131r. Bu nedenle, mesaj\u0131n\u0131z\u0131 g\u00f6ndermeden \u00f6nce bir kez daha okuyun. M\u00fc\u015fteri ile ileti\u015fimde kelime se\u00e7iminize dikkat edin ve e\u015fit seviyede ileti\u015fim kurun.<\/p>

G\u00f6r\u00fcnt\u00fc kaynaklar\u0131 resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9 olly \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

“Kesinlikle kullan\u0131lamaz. Bir daha asla!” Maalesef, baz\u0131 memnuniyetsiz Amazon m\u00fc\u015fterilerinin negatif yorumlar\u0131 bu \u015fekilde veya benzer \u015fekillerde g\u00f6r\u00fcn\u00fcyor. Sinir bozucu \u2013 hatta y\u0131k\u0131c\u0131. Ve daha da k\u00f6t\u00fcs\u00fc: Amazon’da, bir \u00fcr\u00fcn\u00fcn genel de\u011ferlendirmesine dahil ediliyorlar. Bu durumda, bir sat\u0131c\u0131 olarak sesinizi y\u00fckseltmek ve kendinizi savunmak istemek do\u011fald\u0131r. Ancak, b\u00f6yle bir ele\u015ftiri belki de haks\u0131z yere yaz\u0131lm\u0131\u015f<\/p>\n","protected":false},"author":5,"featured_media":779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[594],"tags":[],"class_list":["post-113595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipuclari-ve-puef-noktalari"],"yoast_head":"\nM\u00fc\u015fteri \u0130leti\u015fimini Geli\u015ftirin: En \u0130yi 5 \u0130pucu<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri \u0130leti\u015fimini Geli\u015ftirin: Olumsuz Yorumlardan Korkmay\u0131n. 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