{"id":113601,"date":"2020-03-12T08:53:00","date_gmt":"2020-03-12T08:53:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/dikkat-lutfen-urunlerinizi-organik-aramada-daha-gorunur-hale-nasil-getirebilirsiniz\/"},"modified":"2020-03-12T08:53:00","modified_gmt":"2020-03-12T08:53:00","slug":"dikkat-lutfen-urunlerinizi-organik-aramada-daha-gorunur-hale-nasil-getirebilirsiniz","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/dikkat-lutfen-urunlerinizi-organik-aramada-daha-gorunur-hale-nasil-getirebilirsiniz\/","title":{"rendered":"Dikkat l\u00fctfen: \u00dcr\u00fcnlerinizi organik aramada daha g\u00f6r\u00fcn\u00fcr hale nas\u0131l getirebilirsiniz"},"content":{"rendered":"

Amazon’da bir kez dola\u015fanlar, arama sonu\u00e7lar\u0131n\u0131n ayn\u0131 \u015femaya g\u00f6re yap\u0131land\u0131\u011f\u0131n\u0131 h\u0131zl\u0131ca fark edecektir.<\/p>

Ve burada en \u00e7ok ne \u00f6ne \u00e7\u0131k\u0131yor? Bunlar, arama sorgusuna iyi uyan organik sonu\u00e7lar de\u011fil. Aksine, ilk s\u0131ralar Sponsorlu Markalar, Amazon’un Se\u00e7imi ve En \u00c7ok Satanlarla dolu.<\/p>

Ama bu her \u015fey ne anlama geliyor? Ve \u00fcr\u00fcnleriniz i\u00e7in b\u00f6yle bir etiketi nas\u0131l al\u0131rs\u0131n\u0131z? Arama sonu\u00e7lar\u0131n\u0131n ilk s\u0131ralar\u0131yla ilgili olarak bunu ele ald\u0131k ve onlar i\u00e7in en \u00f6nemli bilgileri derledik.<\/p>

Amazon’daki arama sonu\u00e7lar\u0131n\u0131n ilk s\u0131ralar\u0131<\/h2>

Marketplace Pulse<\/a>, “Pazar Y\u0131l\u0131 \u0130ncelemesi 2019” adl\u0131 \u00e7al\u0131\u015fmas\u0131nda, Amazon’daki arama sonu\u00e7lar\u0131n\u0131n yap\u0131s\u0131n\u0131 da inceledi. Sonu\u00e7ta, sat\u0131c\u0131lar yaln\u0131zca ABD’de \u00e7evrimi\u00e7i dev i\u00e7in 10 milyar dolar harcad\u0131.<\/p>

Yani, arama sonu\u00e7lar\u0131n\u0131n nas\u0131l yap\u0131land\u0131\u011f\u0131n\u0131 tahmin edebilirsiniz. Bunlar, Sponsorlu Markalar ve Amazon algoritmas\u0131 taraf\u0131ndan \u00f6zellikle iyi de\u011ferlendirilen \u00fcr\u00fcnlerle doludur.<\/p>

Arama sonu\u00e7lar\u0131n\u0131n ilk s\u0131ras\u0131 yaln\u0131zca Sponsorlu Markalardan olu\u015fmaktad\u0131r. Sonraki s\u0131ralarda ise, di\u011fer organik sonu\u00e7lardan belirgin bir \u015fekilde ayr\u0131lan En \u00c7ok Satan veya Amazon’un Se\u00e7imi etiketine sahip \u00fcr\u00fcnler yer almaktad\u0131r.<\/p>

Sponsorlu Reklamlar<\/h2>

Teorik olarak, her sat\u0131c\u0131 Amazon’da Sponsorlu \u00dcr\u00fcnler veya Markalar kullanabilir. (Sponsorlu Markalar i\u00e7in elbette Amazon’da kay\u0131tl\u0131 bir markaya sahip olman\u0131z gerekir.) Fark, tekil \u00fcr\u00fcnleri mi yoksa markan\u0131z\u0131 m\u0131 tan\u0131tt\u0131\u011f\u0131n\u0131zd\u0131r. Sonu\u00e7 ise ayn\u0131d\u0131r: daha y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fck.<\/p>

\n

\u201eSponsorlu Markalar, marka logonuzu, \u00f6zel bir ba\u015fl\u0131k ve \u00fc\u00e7 adede kadar \u00fcr\u00fcn\u00fcn\u00fcz\u00fc i\u00e7eren reklamlar. Bu reklamlar arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcn\u00fcr ve markan\u0131z\u0131n ve \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fcz\u00fcn tan\u0131nmas\u0131na yard\u0131mc\u0131 olur.\u201d<\/em><\/p>\n\n\n\n

\u201eAmazon m\u00fc\u015fterilerine, arama sonu\u00e7lar\u0131nda ve \u00fcr\u00fcn detay sayfalar\u0131nda g\u00f6sterilen reklamlarla \u00fcr\u00fcnlerinizi bulmalar\u0131na ve sat\u0131n almalar\u0131na yard\u0131mc\u0131 olun.\u201d<\/em> <\/p>\nAmazon<\/cite><\/blockquote>

Marketplacepulse’un yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmada, arama sonu\u00e7lar\u0131n\u0131n ilk s\u0131ras\u0131n\u0131n yaln\u0131zca Sponsorlu Markalarla g\u00f6sterildi\u011fi ortaya \u00e7\u0131kt\u0131. \u0130kinci s\u0131rada g\u00f6sterilen be\u015f \u00fcr\u00fcnden \u00fc\u00e7\u00fc sponsorluyd\u0131. Sponsorlukun \u00f6nemi a\u00e7\u0131k\u00e7a ortada ve bunun i\u015finiz i\u00e7in mant\u0131kl\u0131 bir yat\u0131r\u0131m olup olmad\u0131\u011f\u0131n\u0131 mutlaka de\u011ferlendirmeniz gerekiyor, b\u00f6ylece arama sonu\u00e7lar\u0131n\u0131n alt\u0131nc\u0131 sayfas\u0131nda kaybolmazs\u0131n\u0131z (neyse ki, d\u00fcr\u00fcst olmak gerekirse, \u00fcr\u00fcnler en ge\u00e7 ikinci sayfadan itibaren neredeyse g\u00f6r\u00fcnmez hale geliyor).<\/p>

Sponsorlukla ilgili \u00f6nemli bir nokta, genellikle anahtar kelime odakl\u0131 olmas\u0131d\u0131r. \u00dcr\u00fcnleriniz rastgele g\u00f6r\u00fcnmez, belirli bir anahtar kelime arayan kullan\u0131c\u0131lara g\u00f6sterilir. B\u00f6ylece hedef kitlenize bir ad\u0131m daha yakla\u015fm\u0131\u015f olursunuz. Arama sonu\u00e7lar\u0131n\u0131n ilk s\u0131ralar\u0131ndaki dikkat \u00e7ekici yerle\u015fiminiz, \u00fcr\u00fcnlerin y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc sa\u011flar ve bu da \u00fcr\u00fcn\u00fcn sat\u0131n al\u0131nma olas\u0131l\u0131\u011f\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131r\u0131r – m\u00fc\u015fterilere arama sorgular\u0131na yan\u0131t olarak g\u00f6sterilen ilk \u015fey olursunuz.<\/p>

Sponsored Ads’\u0131n ba\u015far\u0131s\u0131n\u0131n nedeni, ilk bak\u0131\u015fta normal arama sonu\u00e7lar\u0131ndan ay\u0131rt edilememeleri ve bu nedenle organik olarak alg\u0131lanmalar\u0131d\u0131r, \u00e7\u00fcnk\u00fc normal \u00fcr\u00fcnler gibi g\u00f6r\u00fcnmektedirler. Bu arada, en \u00e7ok satanlar ve Amazon’un Se\u00e7imi \u00fcr\u00fcnleri i\u00e7in de ayn\u0131 \u015fey ge\u00e7erlidir. Ancak bunlar dikkat \u00e7ekici etiketleri sayesinde daha iyi ay\u0131rt edilebilir. Sponsorlu \u00fcr\u00fcnler sadece onlar\u0131 bu \u015fekilde tan\u0131mlayan k\u00fc\u00e7\u00fck, a\u00e7\u0131k gri bir yaz\u0131ya sahiptir.<\/p>

\"\u00dcr\u00fcnlerinizi<\/figure>

Sponsored Ads’\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131 i\u00e7in baz\u0131 \u00f6nemli fakt\u00f6rler:<\/p>