{"id":113613,"date":"2021-06-01T06:33:00","date_gmt":"2021-06-01T06:33:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/repricer-yi-fba-ve-fbm-ile-ayni-urunu-sunuyorsam-nasil-kullanabilirim\/"},"modified":"2021-06-01T06:33:00","modified_gmt":"2021-06-01T06:33:00","slug":"repricer-yi-fba-ve-fbm-ile-ayni-urunu-sunuyorsam-nasil-kullanabilirim","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/repricer-yi-fba-ve-fbm-ile-ayni-urunu-sunuyorsam-nasil-kullanabilirim\/","title":{"rendered":"Repricer’yi FBA ve FBM ile ayn\u0131 \u00fcr\u00fcn\u00fc sunuyorsam nas\u0131l kullanabilirim?"},"content":{"rendered":"

Bir\u00e7ok sat\u0131c\u0131 Amazon’da yaln\u0131zca FBA veya sadece FBM<\/a> kullanm\u0131yor, aksine her iki yerine getirme y\u00f6ntemini birle\u015ftirerek i\u015flerinden en fazla kar\u0131 elde etmeye \u00e7al\u0131\u015f\u0131yor. Ancak h\u0131zl\u0131ca \u015fu soru ortaya \u00e7\u0131k\u0131yor: Repricer’mi kendime zarar vermeden nas\u0131l kullanabilirim? <\/p>

Tam olarak bu sorunun \u00fczerine bug\u00fcn gidece\u011fiz. Bunun i\u00e7in \u00f6ncelikle FBA ve FBM terimlerinin ne anlama geldi\u011fini netle\u015ftirece\u011fiz. (Sa\u011fdaki i\u00e7erik tablosu \u00fczerinden derinlemesine b\u00f6l\u00fcmlere de hemen ge\u00e7ebilirsiniz.) Ard\u0131ndan, bir \u00fcr\u00fcn\u00fcn neden hem FBA hem de FBM ile sunuldu\u011funu ve sat\u0131c\u0131lar\u0131n bununla neyi ama\u00e7lad\u0131\u011f\u0131n\u0131 ele alaca\u011f\u0131z. Son olarak, elbette Repricer’nin kullan\u0131m\u0131na olan etkilerini de inceleyece\u011fiz.<\/p>

FBA, FBM, FB-ne l\u00fctfen?!<\/h2>

Temel bilgilerle ba\u015flayal\u0131m. Amazon’da sat\u0131\u015f yapanlar, \u00fcr\u00fcnleri bir \u015fekilde m\u00fc\u015fteriye ula\u015ft\u0131rmak zorundad\u0131r. Sat\u0131c\u0131lar bunu ya kendileri yapar (FBM) ya da t\u00fcm s\u00fcreci \u00e7evrimi\u00e7i devin eline b\u0131rak\u0131r (FBA). Burada FB, Fulfillment By’yi, M, Merchant’\u0131 ve A, Amazon’u temsil eder. Bu noktada art\u0131k takip edemeyenler veya sadece repricing’in temelleri hakk\u0131nda bir hat\u0131rlatmaya ihtiya\u00e7 duyanlar i\u00e7in burada konu hakk\u0131nda her \u015feyi bulabilirsiniz: \u201eRepricing nedir ve hangi hatalara dikkat etmeliyim?<\/a>\u201c <\/p>

G\u00f6nderim, fulfillment’\u0131n en b\u00fcy\u00fck k\u0131sm\u0131 olsa da, tek par\u00e7a de\u011fildir. Buna ayr\u0131ca stok y\u00f6netimi, m\u00fc\u015fteri hizmetleri ve iade y\u00f6netimi de dahildir. FBA kapsam\u0131nda yaln\u0131zca \u00fcr\u00fcnlerinizi Amazon’un lojistik merkezlerine g\u00f6nderirken, ticaret platformu oradan t\u00fcm di\u011fer ad\u0131mlar\u0131 \u00fcstlenir, FBM’de ise t\u00fcm fulfillment s\u00fcrecinden kendiniz sorumlusunuz.<\/p>

\u0130ki se\u00e7ene\u011fin avantajlar\u0131 ve dezavantajlar\u0131<\/h2>

Her iki fulfillment se\u00e7ene\u011finin de var olma nedeni vard\u0131r. FBA<\/a> ile \u00e7evrimi\u00e7i devin uzmanl\u0131\u011f\u0131ndan yararlanabilirken, FBM kapsam\u0131nda her \u015feyi kendiniz halletmek zorundas\u0131n\u0131z (ve gerekirse \u00f6\u011frenmeniz gerekir). <\/p>

Amazon’da m\u00fc\u015fteri her zaman en \u00f6ncelikli konumdad\u0131r \u2013 Buy Box’\u00fc kazanmak isteyenler bu nedenle m\u00fckemmel bir m\u00fc\u015fteri yolculu\u011fu sunmal\u0131d\u0131r. G\u00f6nderimden m\u00fc\u015fteri hizmetlerine ve iade y\u00f6netimine kadar dikkate al\u0131nmas\u0131 gereken bir\u00e7ok \u015fey var! Amazon, bunlar\u0131n hepsini son birka\u00e7 on y\u0131lda m\u00fckemmelle\u015ftirebildi ve bu deneyim hazinesinden FBA program\u0131 ile “tamamen memnun m\u00fc\u015fteriler paketi”ni geli\u015ftirdi. \u00dcr\u00fcnlerinizi FBM ile sunuyorsan\u0131z, y\u00fcksek taleplere ayak uydurabilmelisiniz.<\/p>

\u0130pucu<\/i><\/span><\/strong><\/span>: Baz\u0131 alanlarda Amazon taraf\u0131ndan sa\u011flanan fulfillment, di\u011ferlerine g\u00f6re daha yayg\u0131nd\u0131r. \u00dcr\u00fcn kategorinizdeki rakiplerinizi inceleyin ve analiz edin. B\u00f6ylece g\u00f6nderim ve m\u00fc\u015fteri hizmetleri a\u00e7\u0131s\u0131ndan hangi standartlar\u0131 kar\u015f\u0131laman\u0131z gerekti\u011fini kolayca belirleyebilirsiniz.<\/span><\/em><\/p><\/blockquote>

Ama Amazon da m\u00fckemmel de\u011fil ve t\u00fcm olas\u0131l\u0131klara kar\u015f\u0131 haz\u0131rl\u0131kl\u0131 de\u011fil. FBA’y\u0131 se\u00e7erseniz, sadece \u00fccret \u00f6demekle kalmaz, ayn\u0131 zamanda kontrol\u00fcn bir k\u0131sm\u0131n\u0131 da kaybedersiniz. Kriz durumlar\u0131nda eksik olabilecek bir kontrol.<\/p>

Sat\u0131c\u0131lar neden ayn\u0131 \u00fcr\u00fcn\u00fc FBA ve FBM ile g\u00f6nderiyor?<\/h2>

Corona pandemisinin ba\u015f\u0131nda Amazon, yaln\u0131zca g\u00fcnl\u00fck ihtiya\u00e7 maddelerini FBA ile g\u00f6ndermeye karar verdi. Sadece bu programa g\u00fcvenen ve \u00fcr\u00fcnleri g\u00fcnl\u00fck ihtiya\u00e7lar aras\u0131nda yer almayan sat\u0131c\u0131lar, b\u00fcy\u00fck bir sorunla kar\u015f\u0131la\u015ft\u0131lar: \u00dcr\u00fcnleri belirsiz bir s\u00fcre i\u00e7in teslim edilmedi ve m\u00fc\u015fteriler, zaman\u0131nda alabilecekleri rakip \u00fcr\u00fcnlere y\u00f6neldiler.<\/p>

Bu nedenle, kendi i\u015fini s\u00fcrd\u00fcrmek isteyenler derhal harekete ge\u00e7mek zorundayd\u0131. Daha \u00f6nce bir depoya ihtiya\u00e7 duyulmam\u0131\u015fsa, \u00e7\u00fcnk\u00fc \u00fcr\u00fcnler do\u011frudan \u00fcreticiden Amazon’a teslim ediliyordu, bir anda \u00fcr\u00fcnlerin nas\u0131l depolanaca\u011f\u0131 konusunda b\u00fcy\u00fck bir endi\u015fe olu\u015ftu. Ayr\u0131ca, sat\u0131c\u0131lar\u0131n bir gecede kargo hizmet sa\u011flay\u0131c\u0131lar\u0131yla s\u00f6zle\u015fmeler imzalamas\u0131 gerekiyordu, b\u00f6ylece paketler m\u00fc\u015fterilere teslim edilebilecekti.<\/p>

Ama hemen bir sonraki pandeminin olmas\u0131 gerekmiyor, Amazon lojistik merkezlerindeki bir grev bile FBA’da \u00f6nemli teslimat gecikmelerine yol a\u00e7abilir ve al\u0131c\u0131lar\u0131 rakiplerinin kollar\u0131na itebilir. Ayn\u0131 zamanda, algoritma Buy Box i\u00e7in FBA \u00fcr\u00fcnlerini tercih ediyor, \u00e7\u00fcnk\u00fc al\u0131\u015fveri\u015f sepeti alan\u0131ndaki arzu edilen yeri, m\u00fc\u015fteriye en iyi hizmeti sunabilen teklif al\u0131yor.<\/p>

Ayr\u0131ca, sat\u0131c\u0131n\u0131n kendi deposunda da grevler gibi \u00f6ng\u00f6r\u00fclemeyen sorunlar ya\u015fanabilir. FBA ve FBM kullanmak, riski da\u011f\u0131t\u0131r ve bir sorun durumunda size bir alternatif sunar.<\/p>

SELLERLOGIC Repricer’yi hem FBA hem de FBM ile bir \u00fcr\u00fcn\u00fc g\u00f6nderirken nas\u0131l kullan\u0131r\u0131m?<\/h2>

B\u00f6yle bir i\u015f modeli se\u00e7erseniz, elbette SELLERLOGIC Repricer<\/a>‘yi kullanabilirsiniz. Bu durumda her iki teklif de Buy Box i\u00e7in e\u015fit \u015fekilde optimize edilebilir.<\/p>

\u00d6rnek olarak Kraken AG’yi alal\u0131m. Onlar B01XYZJL ASIN’li dalg\u0131\u00e7 g\u00f6zl\u00fckleri sat\u0131yorlar. Bunun i\u00e7in iki teklifi var, biri FBM ve di\u011feri FBA ile. FBM listelemesi 1234 SKU’suna, FBA listelemesi ise 5678 SKU’suna sahip. Kraken AG \u015fimdi her iki SKU’yu da ayn\u0131 ASIN ile m\u00fc\u015fteri hesab\u0131nda saklayabilir. Bu durumda her iki teklife de ayn\u0131 strateji veya farkl\u0131 stratejiler atanabilir.<\/p>

En \u0130yi Uygulamalar<\/h3>

Her iki \u00fcr\u00fcn i\u00e7in Buy Box stratejisini se\u00e7ebilirsiniz. \u00dcr\u00fcnlerinizi FBA ve FBM ile sundu\u011funuzda, Repricer otomatik olarak FBA teklifini tercih edecektir. FBM teklifi hemen ard\u0131ndan gelecektir, yeter ki ayn\u0131 durumda bu iki tekliften fazlas\u0131n\u0131 kullanmay\u0131n.<\/p>

Ayr\u0131ca, her iki durumda da ayn\u0131 fiyat s\u0131n\u0131rlar\u0131n\u0131 \u2013 yani maksimum ve minimum fiyatlar\u0131 \u2013 belirlemek \u00f6nerilir.<\/p>

Kazan\u00e7 f\u0131rsatlar\u0131 art\u0131k, ilgili ASIN’in FBA ile g\u00f6nderilip g\u00f6nderilemeyece\u011fine ba\u011fl\u0131d\u0131r, \u00e7\u00fcnk\u00fc FBA \u00fcr\u00fcnleri Buy Box i\u00e7in tercih edilmektedir. Ancak bu, FBM listelemesinin \u015fans\u0131 olmad\u0131\u011f\u0131 anlam\u0131na gelmez. Bazen sadece \u00e7ok daha ucuz olmas\u0131 gerekir.<\/p>

Ancak b\u00f6yle bir durumda, SELLERLOGIC m\u00fc\u015fteri hizmetleri ile yakla\u015f\u0131m\u0131 tart\u0131\u015fmak ve \u00f6rnek bir ASIN \u00fczerinden olas\u0131 sonu\u00e7lar\u0131 analiz etmek esast\u0131r.<\/p>

Sonu\u00e7: FBA ve FBM’de Repricing<\/h2>

Riski azaltmak i\u00e7in, ayn\u0131 \u00fcr\u00fcn\u00fc bir kez FBA ile ve bir kez FBM ile listelemek olduk\u00e7a iyi bir se\u00e7enek olabilir \u2013 yeterli fulfillment ve depo kapasitesine sahip oldu\u011funuz s\u00fcrece.<\/p>

Elbette, bu durumda da SELLERLOGIC Repricer’yi verimli bir \u015fekilde kullanmak m\u00fcmk\u00fcnd\u00fcr, \u00e7\u00fcnk\u00fc bu, Amazon sat\u0131c\u0131lar\u0131n\u0131n ihtiya\u00e7lar\u0131na uyum sa\u011flar ve farkl\u0131 kararlar i\u00e7in geni\u015f bir alan sunar.<\/p>

Ancak bu t\u00fcr durumlarda, t\u00fcm olas\u0131l\u0131klar\u0131n \u00f6nceden dikkate al\u0131nabilmesi i\u00e7in yakla\u015f\u0131m\u0131n M\u00fc\u015fteri Ba\u015far\u0131 Ekibi ile netle\u015ftirilmesi gerekir.<\/p>

G\u00f6r\u00fcnt\u00fc Kredileri resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9 andrew_rybalko \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Bir\u00e7ok sat\u0131c\u0131 Amazon’da yaln\u0131zca FBA veya sadece FBM kullanm\u0131yor, aksine her iki yerine getirme y\u00f6ntemini birle\u015ftirerek i\u015flerinden en fazla kar\u0131 elde etmeye \u00e7al\u0131\u015f\u0131yor. Ancak h\u0131zl\u0131ca \u015fu soru ortaya \u00e7\u0131k\u0131yor: Repricer’mi kendime zarar vermeden nas\u0131l kullanabilirim? Tam olarak bu sorunun \u00fczerine bug\u00fcn gidece\u011fiz. Bunun i\u00e7in \u00f6ncelikle FBA ve FBM terimlerinin ne anlama geldi\u011fini netle\u015ftirece\u011fiz. (Sa\u011fdaki i\u00e7erik<\/p>\n","protected":false},"author":3,"featured_media":10957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[582,594],"tags":[],"class_list":["post-113613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-tarafindan-yerine-getirme","category-ipuclari-ve-puef-noktalari"],"yoast_head":"\nRepricer'yi en iyi \u015fekilde kullan\u0131n: Ayn\u0131 \u00fcr\u00fcn\u00fc FBM + FBA ile<\/title>\n<meta name=\"description\" content=\"Sat\u0131c\u0131lar ayn\u0131 \u00fcr\u00fcn\u00fc FBA ve FBM ile sunduklar\u0131nda Repricer'yi nas\u0131l en iyi \u015fekilde kullanabilir? \u015eimdi okuyun!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/tr\/blog\/repricer-yi-fba-ve-fbm-ile-ayni-urunu-sunuyorsam-nasil-kullanabilirim\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Repricer'yi en iyi \u015fekilde kullan\u0131n: Ayn\u0131 \u00fcr\u00fcn\u00fc FBM + FBA ile\" \/>\n<meta property=\"og:description\" content=\"Sat\u0131c\u0131lar ayn\u0131 \u00fcr\u00fcn\u00fc FBA ve FBM ile sunduklar\u0131nda Repricer'yi nas\u0131l en iyi \u015fekilde kullanabilir? \u015eimdi okuyun!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/tr\/blog\/repricer-yi-fba-ve-fbm-ile-ayni-urunu-sunuyorsam-nasil-kullanabilirim\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-01T06:33:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23141307\/amazon-fba-fbm-produkt.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/repricer-yi-fba-ve-fbm-ile-ayni-urunu-sunuyorsam-nasil-kullanabilirim\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/repricer-yi-fba-ve-fbm-ile-ayni-urunu-sunuyorsam-nasil-kullanabilirim\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Repricer’yi FBA ve FBM ile ayn\u0131 \u00fcr\u00fcn\u00fc sunuyorsam nas\u0131l kullanabilirim?\",\"datePublished\":\"2021-06-01T06:33:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/repricer-yi-fba-ve-fbm-ile-ayni-urunu-sunuyorsam-nasil-kullanabilirim\/\"},\"wordCount\":1132,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/repricer-yi-fba-ve-fbm-ile-ayni-urunu-sunuyorsam-nasil-kullanabilirim\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23141307\/amazon-fba-fbm-produkt.jpeg\",\"articleSection\":[\"Amazon Taraf\u0131ndan Yerine Getirme\",\"\u0130pu\u00e7lar\u0131 ve P\u00fcf Noktalar\u0131\"],\"inLanguage\":\"tr-TR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/repricer-yi-fba-ve-fbm-ile-ayni-urunu-sunuyorsam-nasil-kullanabilirim\/\",\"url\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/repricer-yi-fba-ve-fbm-ile-ayni-urunu-sunuyorsam-nasil-kullanabilirim\/\",\"name\":\"Repricer'yi en iyi \u015fekilde kullan\u0131n: Ayn\u0131 \u00fcr\u00fcn\u00fc FBM + FBA ile\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/repricer-yi-fba-ve-fbm-ile-ayni-urunu-sunuyorsam-nasil-kullanabilirim\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/tr\/blog\/repricer-yi-fba-ve-fbm-ile-ayni-urunu-sunuyorsam-nasil-kullanabilirim\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23141307\/amazon-fba-fbm-produkt.jpeg\",\"datePublished\":\"2021-06-01T06:33:00+00:00\",\"description\":\"Sat\u0131c\u0131lar ayn\u0131 \u00fcr\u00fcn\u00fc FBA ve FBM ile sunduklar\u0131nda Repricer'yi nas\u0131l en iyi \u015fekilde kullanabilir? 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