{"id":113616,"date":"2017-08-09T09:59:00","date_gmt":"2017-08-09T09:59:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-ve-marj-amazon-da-satilan-tum-urunlerin-20-si-zararina-mi-satiliyor\/"},"modified":"2017-08-09T09:59:00","modified_gmt":"2017-08-09T09:59:00","slug":"amazon-fba-ve-marj-amazon-da-satilan-tum-urunlerin-20-si-zararina-mi-satiliyor","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-fba-ve-marj-amazon-da-satilan-tum-urunlerin-20-si-zararina-mi-satiliyor\/","title":{"rendered":"Amazon FBA ve marj: Amazon’da sat\u0131lan t\u00fcm \u00fcr\u00fcnlerin %20’si zarar\u0131na m\u0131 sat\u0131l\u0131yor?"},"content":{"rendered":"

Artan rekabet nedeniyle Amazon’da b\u00fcy\u00fck bir fiyat sava\u015f\u0131 ortaya \u00e7\u0131k\u0131yor. Yakla\u015f\u0131k 44.000 \u00fcr\u00fcne sahip b\u00fcy\u00fck bir sat\u0131c\u0131, yaln\u0131zca Almanya’da 24 saat i\u00e7inde neredeyse 1 milyon fiyat de\u011fi\u015fikli\u011fine ula\u015fabiliyor. Yeniden fiyatland\u0131rma yapmayan sat\u0131c\u0131lar\u0131n, Amazon’daki h\u0131zla de\u011fi\u015fen piyasa ko\u015fullar\u0131na uyum sa\u011flama veya \u00fcr\u00fcnlerin sat\u0131\u015f rakamlar\u0131n\u0131 izleyip bunlara do\u011fru bir \u015fekilde yan\u0131t verme \u015fans\u0131 neredeyse yok.<\/p>

\"Amazon<\/figure><\/div>

Amazon FBA: Marjay\u0131 hesaplama<\/h2>

Biz, yukar\u0131da belirtilen karma\u015f\u0131kl\u0131k g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, bir Amazon sat\u0131c\u0131s\u0131n\u0131n t\u00fcm maliyetler d\u00fc\u015f\u00fcld\u00fckten sonra ortalama olarak ne kadar kazand\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek istedik. De\u011ferlendirme i\u00e7in 583.891 \u00fcr\u00fcn\u00fc sekt\u00f6rler aras\u0131 olarak inceledik. Net marj\u0131n % olarak hesaplanmas\u0131 a\u015fa\u011f\u0131daki form\u00fclle yap\u0131lmaktad\u0131r:<\/p>

(Sat\u0131\u015f fiyat\u0131 + Kargo \u00fccretleri \u2013 Amazon \u00fccreti \u2013 KDV \u2013 Kargo \u00fccretleri \u2013 Al\u0131\u015f fiyat\u0131)<\/em><\/strong><\/p>

<\/hr>

Al\u0131\u015f fiyat\u0131<\/em><\/strong><\/p><\/div>

= Marjalar %<\/em><\/strong><\/p><\/div><\/div>

\"Hangi<\/figure><\/div>

Ortalama net marj\u0131, Amazon sat\u0131c\u0131lar\u0131n\u0131n %80’inde %12,5’tir. \u00dcr\u00fcnlerin %20’si zarar\u0131na sat\u0131lmaktad\u0131r. Sunulan \u00fcr\u00fcnlerin \u00e7o\u011fu %10-75 marj ile i\u015flem g\u00f6rmektedir. \u0130lk bak\u0131\u015fta, negatif marj\u0131 olan \u00fcr\u00fcnlerin oran\u0131 %20,15 ile olduk\u00e7a y\u00fcksektir.<\/p>

Negatif marjalar\u0131n nedenleri<\/h3>

Bu \u00fcr\u00fcnlere daha yak\u0131ndan bak\u0131ld\u0131\u011f\u0131nda, genellikle \u00fc\u00e7 neden vard\u0131r.<\/p>

  1. \u00dcr\u00fcn k\u00f6t\u00fc sat\u0131l\u0131yor veya likidite sa\u011flamak i\u00e7in sat\u0131lmas\u0131 gerekiyor.<\/li>
  2. Bu, yeni bir \u00fcr\u00fcn listelemesi olup, \u00fcr\u00fcn lansman\u0131 i\u00e7in m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede en fazla sipari\u015fi olu\u015fturmak amac\u0131yla bir sava\u015f fiyat\u0131yla ayarlanm\u0131\u015ft\u0131r ve b\u00f6ylece Amazon s\u0131ralamalar\u0131nda h\u0131zla y\u00fckselmek hedeflenmektedir.<\/li>
  3. Sat\u0131\u015f fiyat\u0131 basit\u00e7e yanl\u0131\u015f hesaplanm\u0131\u015ft\u0131r.<\/li><\/ol><\/div>

    K\u00e2rl\u0131l\u0131\u011f\u0131 bir k\u00e2r g\u00f6sterge paneli ile izleme<\/h2>

    \u00dcr\u00fcn marjlar\u0131, bir Amazon i\u015fletmesinin genel k\u00e2rl\u0131l\u0131\u011f\u0131 \u00fczerinde do\u011frudan etkiye sahiptir. Bu nedenle, her Amazon sat\u0131c\u0131s\u0131n\u0131n ilgili \u00fcr\u00fcn verilerini d\u00fczenli olarak analiz etmesi ve \u00f6nemli g\u00f6stergeleri takip etmesi, olumsuz geli\u015fmelere zaman\u0131nda yan\u0131t verebilmesi i\u00e7in \u00f6nemlidir.<\/p>Veri analizinin karma\u015f\u0131k oldu\u011fu ve b\u00fcy\u00fck bir zaman harcamas\u0131 gerektirdi\u011fi bilinmektedir. \u0130\u015fte bu noktada SELLERLOGIC Business Analytics<\/a> Amazon sat\u0131c\u0131lar\u0131 i\u00e7in devreye giriyor: \u00dcr\u00fcnlerin, Amazon hesaplar\u0131n\u0131n ve pazarlar\u0131n\u0131n performans\u0131na dair karma\u015f\u0131k verileri anla\u015f\u0131l\u0131r bir \u015fekilde sunuyor.

    SELLERLOGIC Business Analytics ile k\u00e2rs\u0131z \u00fcr\u00fcnleri tan\u0131mlayabilir ve Amazon i\u015fletmenizin k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 korumak i\u00e7in gerekli ad\u0131mlar\u0131 atabilirsiniz. Ayr\u0131nt\u0131l\u0131 maliyet ve kazan\u00e7 \u00f6zetleri, veri tabanl\u0131 kararlar alman\u0131za yard\u0131mc\u0131 olur; bu kararlar, \u00f6rne\u011fin, maliyet optimizasyonunu veya etkilenen \u00fcr\u00fcnlerin \u00fcr\u00fcn yelpazesinden \u00e7\u0131kar\u0131lmas\u0131n\u0131 i\u00e7erebilir.<\/p>

    Sonu\u00e7<\/h2>

    Yeni m\u00fc\u015fterilerde genellikle sat\u0131\u015f fiyatlar\u0131n\u0131n yanl\u0131\u015f hesapland\u0131\u011f\u0131n\u0131 tespit ediyoruz. B\u00fcy\u00fck sat\u0131c\u0131lar\u0131n, farkl\u0131 pazarlarda farkl\u0131 sat\u0131\u015f komisyonlar\u0131na sahip \u00fcr\u00fcnleri izlemeleri ve piyasa durumuna zaman\u0131nda uyum sa\u011flamalar\u0131 olduk\u00e7a zor. K\u00fc\u00e7\u00fck sat\u0131c\u0131lar\u0131n ise do\u011fru sat\u0131\u015f fiyat\u0131n\u0131 hesaplamak i\u00e7in genellikle gerekli bilgi birikimi eksik.<\/p>

    Do\u011fru hesaplama ile negatif kazan\u00e7lardan ka\u00e7\u0131n\u0131n ve de\u011ferli zaman\u0131n\u0131z\u0131 verimli kullan\u0131n. Fiyat kontrol\u00fcn\u00fc SELLERLOGIC’a b\u0131rak\u0131n; bu, Amazon’daki piyasa durumuna 7\/24 uyum sa\u011flar. Ayr\u0131ca, SELLERLOGIC Business Analytics arac\u0131l\u0131\u011f\u0131yla k\u00e2r ve zarar geli\u015fimlerini s\u00fcrekli takip edin ve Amazon i\u015fletmenizin potansiyelini de\u011ferlendirmek i\u00e7in zaman\u0131nda veri tabanl\u0131 kararlar al\u0131n.<\/strong><\/p>

    G\u00f6r\u00fcnt\u00fc kredileri s\u0131ras\u0131yla: \u00a9 ra2 studio \u2013 stock.adobe.com \/ \u00a9 SELLERLOGIC GmbH \/ \u00a9 SELLERLOGIC GmbH<\/p>","protected":false},"excerpt":{"rendered":"

    Artan rekabet nedeniyle Amazon’da b\u00fcy\u00fck bir fiyat sava\u015f\u0131 ortaya \u00e7\u0131k\u0131yor. Yakla\u015f\u0131k 44.000 \u00fcr\u00fcne sahip b\u00fcy\u00fck bir sat\u0131c\u0131, yaln\u0131zca Almanya’da 24 saat i\u00e7inde neredeyse 1 milyon fiyat de\u011fi\u015fikli\u011fine ula\u015fabiliyor. Yeniden fiyatland\u0131rma yapmayan sat\u0131c\u0131lar\u0131n, Amazon’daki h\u0131zla de\u011fi\u015fen piyasa ko\u015fullar\u0131na uyum sa\u011flama veya \u00fcr\u00fcnlerin sat\u0131\u015f rakamlar\u0131n\u0131 izleyip bunlara do\u011fru bir \u015fekilde yan\u0131t verme \u015fans\u0131 neredeyse yok. Amazon FBA:<\/p>\n","protected":false},"author":8,"featured_media":3003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[588,594],"tags":[],"class_list":["post-113616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazonda-satis-yapmak","category-ipuclari-ve-puef-noktalari"],"yoast_head":"\nAmazon FBA: Bir\u00e7ok \u00fcr\u00fcn i\u00e7in marj \u00e7ok mu d\u00fc\u015f\u00fck?<\/title>\n<meta name=\"description\" content=\"Amazon FBA ile marj genellikle d\u00fc\u015f\u00fckt\u00fcr. 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