{"id":113622,"date":"2021-02-24T12:09:17","date_gmt":"2021-02-24T12:09:17","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/dogru-fiyatlandirma-stratejisi-ile-baslatin-isinize-gercekten-uyan-stratejiyi-sellerlogic-repricer-ile-bulun-pratik-ornekler-de-dahil\/"},"modified":"2021-02-24T12:09:17","modified_gmt":"2021-02-24T12:09:17","slug":"dogru-fiyatlandirma-stratejisi-ile-baslatin-isinize-gercekten-uyan-stratejiyi-sellerlogic-repricer-ile-bulun-pratik-ornekler-de-dahil","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/dogru-fiyatlandirma-stratejisi-ile-baslatin-isinize-gercekten-uyan-stratejiyi-sellerlogic-repricer-ile-bulun-pratik-ornekler-de-dahil\/","title":{"rendered":"Do\u011fru fiyatland\u0131rma stratejisi ile ba\u015flat\u0131n: \u0130\u015finize ger\u00e7ekten uyan stratejiyi SELLERLOGIC Repricer ile bulun \u2013 pratik \u00f6rnekler de dahil!"},"content":{"rendered":"

Amazon i\u00e7in SELLERLOGIC Repricer ile \u00e7evrimi\u00e7i sat\u0131c\u0131lara, bireysel ihtiya\u00e7lara uyum sa\u011flayacak veya tamamen otomatik olarak g\u00fcvenilir bir \u015fekilde fiyat\u0131 optimize edecek \u00e7e\u015fitli stratejiler sunulmaktad\u0131r. Stratejiler, ticari \u00fcr\u00fcn sat\u0131c\u0131lar\u0131 ve \u00f6zel markalar\u0131n sahipleri i\u00e7in de \u00e7e\u015fitli \u015fekillerde kullan\u0131labilir.<\/p>

SELLERLOGIC Repricer asla belirlenen minimum veya maksimum fiyat\u0131 g\u00f6z ard\u0131 etmez. Optimizasyon, yaln\u0131zca belirlenen fiyat aral\u0131\u011f\u0131nda ger\u00e7ekle\u015fir. E\u011fer fiyat\u0131n e\u015fitlenmesi veya alt\u0131na inmesi belirlenen minimum fiyatla s\u0131n\u0131rl\u0131ysa, bu minimum fiyat uygulan\u0131r. Fiyat\u0131n art\u0131r\u0131lmas\u0131 m\u00fcmk\u00fcnse, fiyat maksimum fiyata kadar y\u00fckseltilir.<\/p>

Burada her \u015fey sizin i\u00e7in biraz h\u0131zl\u0131 m\u0131 ge\u00e7iyor, yoksa bu noktada temel bilginizi tazelemek mi istiyorsunuz? O zaman burada \u015funlar hakk\u0131nda her \u015feyi bulabilirsiniz: \u201eRepricing nedir ve sat\u0131c\u0131lar\u0131n ka\u00e7\u0131nmas\u0131 gereken 14 en b\u00fcy\u00fck hata nedir?<\/a>\u201c <\/em><\/p>

SELLERLOGIC Repricer’nin optimizasyon stratejileri<\/h2>

Ancak SELLERLOGIC Repricer daha fazlas\u0131n\u0131 yapabilir: Sunulan stratejiler sayesinde hem az deneyimli hem de tecr\u00fcbeli \u00e7evrimi\u00e7i sat\u0131c\u0131lar fiyatlar\u0131n\u0131 optimize edebilirler. Stratejiler, her m\u00fc\u015fteriye ek bir \u00fccret olmaks\u0131z\u0131n sunulmakta ve hem bireysel \u00fcr\u00fcnlere hem de \u00fcr\u00fcn gruplar\u0131na uygulanabilmektedir. A\u015fa\u011f\u0131da, farkl\u0131 stratejileri daha ayr\u0131nt\u0131l\u0131 bir \u015fekilde tan\u0131tmak istiyoruz.<\/p>

#1: Buy Box<\/h3>
\"SELLERLOGIC<\/figure>

Buy Box \u00fczerinden Amazon’daki t\u00fcm sat\u0131\u015flar\u0131n %90’\u0131 ger\u00e7ekle\u015fmektedir, \u00e7\u00fcnk\u00fc \u00e7ok az m\u00fc\u015fteri \u00fcr\u00fcn sayfas\u0131n\u0131n daha alt\u0131nda ba\u015fka sat\u0131c\u0131larla birlikte ikinci bir kutunun bulundu\u011funu fark eder. Bu nedenle, ticari \u00fcr\u00fcnlerde k\u00fc\u00e7\u00fck sar\u0131 al\u0131\u015fveri\u015f sepeti alan\u0131 i\u00e7in rekabet olduk\u00e7a y\u00fcksektir. Bu nedenle, SELLERLOGIC Repricer’nin Buy Box’\u00fc optimize etmek i\u00e7in \u00f6zel olarak geli\u015ftirilmi\u015f bir stratejisi bulunmaktad\u0131r.<\/p>

Buy Box’\u00fc elde etmek i\u00e7in, baz\u0131 di\u011fer fakt\u00f6rlerin yan\u0131 s\u0131ra, \u00f6ncelikle \u00fcr\u00fcn fiyat\u0131 belirleyicidir. Bir\u00e7ok di\u011fer geleneksel yeniden fiyatland\u0131rma arac\u0131ndan farkl\u0131 olarak, SELLERLOGIC arac\u0131 yaln\u0131zca en d\u00fc\u015f\u00fck fiyata odaklanmaz. Buy Box bir kez kazan\u0131ld\u0131\u011f\u0131nda, Repricer’nin i\u015fi hen\u00fcz bitmemi\u015ftir: Pazar durumunu s\u00fcrekli olarak analiz eder ve fiyat\u0131, ya maksimum fiyat ula\u015f\u0131lana kadar ya da Buy Box’\u00fc koruma ilkesinin fiyat\u0131n daha fazla art\u0131r\u0131lmas\u0131n\u0131 yasaklad\u0131\u011f\u0131 ana kadar art\u0131r\u0131r.<\/p>

Bu \u015fekilde, SELLERLOGIC Repricer ile Buy Box’\u00fc kazanmak, kendi marj\u0131n\u0131z\u0131 g\u00f6zden ka\u00e7\u0131rmadan m\u00fcmk\u00fcnd\u00fcr. Aksine: Sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131r\u0131r ve arac\u0131 kullanmadan elde etti\u011finizden daha y\u00fcksek fiyatlar ve daha y\u00fcksek marjlar elde edersiniz!<\/p>

Buy Box stratejisinin uygulama \u00f6rne\u011fi<\/strong><\/p>

Buy Box optimizasyonu, SELLERLOGIC Repricer’nin kalbidir. \u00c7o\u011fu durumda, ticari mal sat\u0131c\u0131lar\u0131n\u0131n amac\u0131, Buy Box’\u00fc m\u00fcmk\u00fcn oldu\u011funca s\u0131k ve s\u00fcrekli olarak korumakt\u0131r. Bu strateji, \u00f6zellikle al\u0131\u015fveri\u015f sepeti alan\u0131nda y\u00fcksek rekabetin oldu\u011fu, \u00f6rne\u011fin ASIN “B07DGMWKK9” olan elektrikli Oral-B di\u015f f\u0131r\u00e7as\u0131 gibi yabanc\u0131 markalar\u0131n \u00fcr\u00fcnleri i\u00e7in uygundur. Bu \u00fcr\u00fcn detay sayfas\u0131nda, bu belirli marka \u00fcr\u00fcn\u00fcn\u00fc satan 30’dan fazla sat\u0131c\u0131, Buy Box i\u00e7in rekabet etmektedir (\u015eubat 2021 itibar\u0131yla). SELLERLOGIC Repricer’ye sahip sat\u0131c\u0131lar burada, \u00fcr\u00fcnlerinin yaln\u0131zca en d\u00fc\u015f\u00fck fiyata de\u011fil, en y\u00fcksek fiyata optimize edilmesi avantaj\u0131na sahiptir.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Die\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tAmazon’da BuyBox’u kazanmak i\u00e7in en \u00f6nemli 14 kriter ve metriklerinizi nas\u0131l kontrol alt\u0131nda tutaca\u011f\u0131n\u0131z<\/a>\n\t\t\t<\/div>\n\t\t\t
Amazon i\u00e7in SELLERLOGIC Repricer ile \u00e7evrimi\u00e7i sat\u0131c\u0131lara, bireysel ihtiya\u00e7lara uyum sa\u011flayacak veya tamamen otomatik olarak g\u00fcvenilir bir \u015fekilde fiyat\u0131 optimize edecek \u00e7e\u015fitli stratejiler sunulmaktad\u0131r. Stratejiler, ticari \u00fcr\u00fcn sat\u0131c\u0131lar\u0131 ve \u00f6zel markalar…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

#2: \u00dcr\u00fcnler Aras\u0131 Strateji<\/h3>

Buy Box ancak Amazon’daki t\u00fcm sat\u0131c\u0131lar i\u00e7in belirleyici de\u011fildir. \u00d6zel etiket \u00fcr\u00fcnleri genellikle yaln\u0131zca bir sat\u0131c\u0131 taraf\u0131ndan sunulur ve bu nedenle Buy Box’\u00fc otomatik olarak korur. Bu t\u00fcr tekliflerde rekabet, \u00fcr\u00fcn detay sayfas\u0131nda de\u011fil, arama sonu\u00e7lar\u0131 sayfas\u0131nda ger\u00e7ekle\u015fir. Her \u015fey g\u00f6r\u00fcn\u00fcrl\u00fck etraf\u0131nda d\u00f6ner: Burada iyi bir s\u0131ralama elde eden, m\u00fc\u015fterileri kazan\u0131r.<\/p>

Optimal bir Amazon SEO<\/a>‘nun yan\u0131 s\u0131ra, \u00fcr\u00fcn fiyat\u0131 burada da bir rol oynamaktad\u0131r. Ve bu sadece algoritma i\u00e7in de\u011fil, ayn\u0131 zamanda m\u00fc\u015fteri i\u00e7in de ge\u00e7erlidir. \u00c7\u00fcnk\u00fc Amazon, m\u00fc\u015fteriler bir listeye t\u0131klamadan \u00f6nce \u00fcr\u00fcn\u00fcn fiyat\u0131n\u0131 \u00e7ok belirgin bir \u015fekilde sunar.<\/p>

\"Do\u011fru<\/figure>

Amazon m\u00fc\u015fterilerinin sat\u0131n alma kararlar\u0131 bu nedenle b\u00fcy\u00fck \u00f6l\u00e7\u00fcde \u00fcr\u00fcn fiyat\u0131na ba\u011fl\u0131d\u0131r. Rekabet \u00fcr\u00fcnleri olmayanlar elbette yaln\u0131zca istenen marja ve talebe g\u00f6re karar verebilir \u2013 ancak bu rahat durumu muhtemelen en az sat\u0131c\u0131 veya \u00fcretici ya\u015f\u0131yordur. Di\u011fer t\u00fcm sat\u0131c\u0131lar, fiyatlar\u0131n\u0131 rekabete g\u00f6re de belirlemelidir. B\u00f6ylece \u00fcr\u00fcn fiyat\u0131n\u0131n cazip kalmas\u0131 sa\u011flan\u0131r, bu da daha y\u00fcksek sat\u0131\u015f rakamlar\u0131na ve Amazon aramas\u0131nda daha y\u00fcksek bir s\u0131ralamaya yol a\u00e7ar.<\/p>

SELLERLOGIC’nun \u00fcr\u00fcnler aras\u0131 stratejisi ile se\u00e7ilen bir \u00fcr\u00fcn, 20’ye kadar benzer rekabet \u00fcr\u00fcnleri ile kar\u015f\u0131la\u015ft\u0131r\u0131labilir ve fiyat buna g\u00f6re ayarlanabilir. Bu s\u00fcre\u00e7te sat\u0131c\u0131lar, ASIN arac\u0131l\u0131\u011f\u0131yla hangi \u00fcr\u00fcnlerin kar\u015f\u0131la\u015ft\u0131r\u0131laca\u011f\u0131n\u0131 belirler ve kay\u0131tl\u0131 \u00fcr\u00fcnlere g\u00f6re fiyat aral\u0131klar\u0131n\u0131 belirler. Repricer daha sonra d\u00fczenli olarak rekabet fiyatlar\u0131n\u0131 kontrol eder ve gerekirse fiyat ayarlamas\u0131 yapar.<\/p>

Ancak otomatik fiyat optimizasyonunun ba\u015fka avantajlar\u0131 da vard\u0131r: \u00dcr\u00fcnler aras\u0131 stratejinin uygulanmas\u0131 yaln\u0131zca cazip bir fiyatland\u0131rma sa\u011flamakla kalmaz, ayn\u0131 zamanda a\u015f\u0131r\u0131 d\u00fc\u015f\u00fck fiyatland\u0131rmay\u0131 ve bununla birlikte gelen marj kay\u0131plar\u0131n\u0131 da \u00f6nler. \u00c7\u00fcnk\u00fc SELLERLOGIC Repricer asla minimum ve maksimum fiyatlar\u0131n\u0131 g\u00f6z ard\u0131 etmez. Hatta maliyetlerinize dayal\u0131 otomatik bir hesaplama da m\u00fcmk\u00fcnd\u00fcr. B\u00f6ylece k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131z\u0131 en basit \u015fekilde korursunuz!<\/p>\n

\"SL<\/a><\/figure><\/div>\n

#3: G\u00fcnl\u00fck Push<\/h3>

Ancak her Amazon sat\u0131c\u0131s\u0131 yo\u011fun rekabet i\u00e7indeki ticari mallar\u0131 satmamaktad\u0131r. Daha az bilinen markalarda yaln\u0131zca bir sat\u0131c\u0131 varsa veya \u00f6zel etiketler s\u00f6z konusuysa, Buy Box’\u00fc zorlamak pek mant\u0131kl\u0131 olmaz, \u00e7\u00fcnk\u00fc bu genellikle fiyat optimizasyonu olmadan zaten kazan\u0131l\u0131r. Bunun yerine, G\u00fcnl\u00fck Push stratejisi ile kendi sat\u0131\u015f rakamlar\u0131na g\u00f6re optimize etmek m\u00fcmk\u00fcnd\u00fcr.<\/p>

SELLERLOGIC Repricer her g\u00fcn saat 00:00’da belirlenen bir ba\u015flang\u0131\u00e7 de\u011feri ile ba\u015flar, \u00f6rne\u011fin minimum fiyat. Sat\u0131\u015f rakamlar\u0131 artt\u0131k\u00e7a, bu art\u0131\u015fa dayanarak fiyat kademeli olarak art\u0131r\u0131labilir, \u00f6rne\u011fin her 50 sat\u0131lan birim i\u00e7in y\u00fczde \u00fc\u00e7. Farkl\u0131 kurallar\u0131n birle\u015ftirilmesi de m\u00fcmk\u00fcnd\u00fcr; \u00f6rne\u011fin, bir \u00fcr\u00fcn\u00fcn daha fazla par\u00e7as\u0131 sat\u0131ld\u0131k\u00e7a fiyat art\u0131\u015f\u0131n\u0131n y\u00fczdesel olarak daha y\u00fcksek olmas\u0131. Tersi durumda da bir kural belirlenebilir: X sat\u0131lan birimden sonra fiyat Y y\u00fczde puan\u0131 kadar d\u00fc\u015fer.<\/p>

G\u00fcnl\u00fck Push stratejisinin uygulama \u00f6rne\u011fi 1<\/strong><\/p>

Diyelim ki bir sat\u0131c\u0131 Amazon’da kendi markas\u0131 “SiehtGutAus” alt\u0131nda dekoratif \u00fcr\u00fcnler sat\u0131yor, bunlar aras\u0131nda 39 Euro ba\u015flang\u0131\u00e7 fiyat\u0131na sahip kaliteli mumluklar da var. Sabahlar\u0131 genellikle birka\u00e7 sipari\u015f gelse de, g\u00fcnl\u00fck i\u015f \u00f6zellikle ak\u015fam saatlerinde ger\u00e7ekle\u015fiyor. Bu nedenle sat\u0131c\u0131, Repricer’ye mumluk SKU’sunun fiyat\u0131n\u0131 50 sat\u0131lan birimden sonra be\u015f Euro d\u00fc\u015f\u00fcrmesini talimat verir. 50 sat\u0131\u015f daha sonras\u0131nda fiyat tekrar d\u00f6rt Euro d\u00fc\u015fer.<\/p>

\"SELLERLOGIC-Repricer-G\u00fcnl\u00fck-Push-stratejisi\"<\/figure>

Fiyat d\u00fc\u015f\u00fc\u015f\u00fc genellikle sat\u0131\u015flar\u0131 art\u0131r\u0131r, bu da \u00fcr\u00fcn detay sayfas\u0131n\u0131n s\u0131ralamas\u0131n\u0131 y\u00fckseltir. Ak\u015fam saatlerinde, bu kategorideki en fazla al\u0131c\u0131 Amazon’da dola\u015f\u0131rken, \u00fcr\u00fcn\u00fcn g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ve bulunabilirli\u011fi belirgin \u015fekilde artar ve sat\u0131\u015flar artar. Gece yar\u0131s\u0131 fiyat tekrar art\u0131r\u0131l\u0131r \u2013 b\u00f6ylece fiyat d\u00fc\u015f\u00fc\u015f\u00fc \u00f6nlenmi\u015f olur.<\/p>

G\u00fcnl\u00fck Push stratejisinin uygulama \u00f6rne\u011fi 2<\/strong><\/p>

Ayn\u0131 sat\u0131c\u0131 ayr\u0131ca evcil hayvan \u00fcr\u00fcnleri alan\u0131nda da aktiftir. 50 Euro ba\u015flang\u0131\u00e7 fiyat\u0131yla on kilo torba premium k\u00f6pek kuru mamalar\u0131 bir f\u0131rsat olmasa da, monoprotein kayna\u011f\u0131 ve organik bile\u015fenler sayesinde mamalar piyasada kendine yer bulmu\u015f ve alerjik bir k\u00f6pe\u011fi olan k\u00f6pek sahipleri aras\u0131nda olduk\u00e7a tan\u0131n\u0131r hale gelmi\u015ftir. Bu sayede \u00fcr\u00fcn, Amazon aramas\u0131nda olduk\u00e7a iyi bir g\u00f6r\u00fcn\u00fcrl\u00fck elde etmi\u015ftir. Repricer ile sat\u0131c\u0131, \u015fimdi 20 sat\u0131lan birimden sonra fiyat\u0131 y\u00fczde on art\u0131r\u0131r, 20 sat\u0131\u015f daha sonras\u0131nda fiyat\u0131 tekrar on y\u00fczde puan\u0131 d\u00fc\u015f\u00fcr\u00fcr, tekrar art\u0131r\u0131r ve bu \u015fekilde devam eder.<\/p>

\"SELLERLOGIC<\/figure>

Bu \u015fekilde, bu \u00fcr\u00fcn i\u00e7in g\u00fcn boyunca daha y\u00fcksek bir marj elde etmesi m\u00fcmk\u00fcn olur, bunun i\u00e7in liste g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc veya bulunabilirli\u011fi kaybetme riskini almadan.<\/p>

#4: Push<\/h3>

Ayn\u0131 zamanda Push stratejisi, SELLERLOGIC Repricer arac\u0131l\u0131\u011f\u0131yla fiyat\u0131 sat\u0131\u015f rakamlar\u0131na g\u00f6re optimize etmeyi sa\u011flar. G\u00fcnl\u00fck Push’dan farkl\u0131 olarak, Push stratejisi 24 saatlik bir d\u00f6ng\u00fcde uygulanmaz, bunun yerine m\u00fc\u015fteri taraf\u0131ndan tan\u0131mlanan bir s\u00fcreye geni\u015fletilebilir. Ayr\u0131ca, zaman bazl\u0131 ve birim bazl\u0131 optimizasyon birle\u015ftirilebilir.<\/p>

\u00d6zellikle \u00f6zel etiket sat\u0131c\u0131lar\u0131, sat\u0131\u015f fiyatlar\u0131n\u0131 daha uzun bir s\u00fcre boyunca kontrol edebilmekten ve b\u00f6ylece \u00fcr\u00fcn talebini etkileyebilmekten fayda sa\u011flarlar. \u00d6rne\u011fin, Repricer’nin son X g\u00fcnde \u00f6zellikle y\u00fcksek talep oldu\u011funda fiyat\u0131 belirli bir Y de\u011feri kadar art\u0131rmas\u0131 m\u00fcmk\u00fcnd\u00fcr. Talep d\u00fc\u015ft\u00fc\u011f\u00fcnde ise fiyat\u0131 a\u015fa\u011f\u0131ya do\u011fru optimize eder.<\/p>

Elbette, bu stratejide de ilgili yere onay kutusunu i\u015faretleyerek Buy Box kayb\u0131n\u0131 \u00f6nlemek m\u00fcmk\u00fcnd\u00fcr. Bu nedenle, Push optimizasyonu daha az rekabet\u00e7i ticari mallar\u0131n sat\u0131c\u0131lar\u0131 i\u00e7in de uygundur.<\/p>

Push stratejisinin uygulama \u00f6rne\u011fi 1<\/strong><\/p>

Sat\u0131c\u0131m\u0131z, monoprotein k\u00f6pek mamas\u0131n\u0131n da konserve olarak mevcut olup olmad\u0131\u011f\u0131na dair giderek daha fazla talep ald\u0131\u011f\u0131n\u0131 fark etti. Bu nedenle, mamay\u0131 \u015fimdi kutuda da sat\u0131yor. Ancak bu Amazon’da yeni bir listeleme oldu\u011fu i\u00e7in, \u00fcr\u00fcn lansman\u0131ndan sonra g\u00f6r\u00fcn\u00fcrl\u00fck ve bulunabilirlik olduk\u00e7a k\u00f6t\u00fc. Bu nedenle sat\u0131c\u0131, Repricer’nin \u00fcr\u00fcn fiyat\u0131n\u0131 be\u015f sat\u0131\u015ftan sonra 0,10 Euro ve on sat\u0131\u015ftan sonra 0,50 Euro art\u0131rmas\u0131n\u0131 belirler. 15 sat\u0131\u015ftan sonra fiyat y\u00fczde 3 artacak ve 20 sat\u0131\u015ftan sonra y\u00fczde 5 artacakt\u0131r.<\/p>

Bu \u015fekilde marj ve s\u0131ralama yava\u015f yava\u015f art\u0131r\u0131labilir.<\/p>

\"SELLERLOGIC<\/figure>

Push stratejisinin uygulama \u00f6rne\u011fi 2<\/strong><\/p>

Ayr\u0131ca, sat\u0131c\u0131m\u0131z dekoratif \u00fcr\u00fcn yelpazesine bir mumluk daha ekledi. Ancak al\u0131\u015f\u0131lmad\u0131k tasar\u0131m\u0131 nedeniyle \u00fcr\u00fcn\u00fcn ilgi g\u00f6rece\u011finden emin de\u011fil. Bu nedenle, Repricer’ye, e\u011fer bir hafta i\u00e7inde \u00fcr\u00fcn\u00fcn on adetten az sat\u0131lmas\u0131 durumunda fiyat\u0131 bir Euro a\u015fa\u011f\u0131ya d\u00fczeltmesini talimat verir. E\u011fer 20’den fazla sat\u0131l\u0131rsa, fiyat bir Euro artmal\u0131d\u0131r. On ile yirmi aras\u0131nda sat\u0131\u015f ger\u00e7ekle\u015firse, mevcut fiyat korunur.<\/p>

Bu \u015fekilde sat\u0131c\u0131, \u00fcr\u00fcn m\u00fc\u015fterilere ula\u015fana kadar fiyat\u0131 optimize edebilir. \u0130stenen sat\u0131\u015f rakamlar\u0131 elde edilmezse, \u00fcr\u00fcn sat\u0131l\u0131r ve sermaye serbest kal\u0131r. \u00d6te yandan, \u00fcr\u00fcn talebi artt\u0131\u011f\u0131nda marj maksimize edilir.<\/p>\n

\"SL<\/a><\/figure><\/div>\n

#5: Manuel<\/h3>

Her Amazon sat\u0131c\u0131s\u0131n\u0131n kendine \u00f6zg\u00fc ihtiya\u00e7lar\u0131 vard\u0131r. Kendi Repricer’ye y\u00f6nelik talepleriniz oldu\u011funu anl\u0131yoruz. Bu nedenle, SELLERLOGIC Repricer ile i\u015finize tam olarak uyacak \u015fekilde manuel bir strateji olu\u015fturabilirsiniz. Manuel strateji, ya en uygun rakibe, “beyaz liste” ile tan\u0131mlanan rakiplere ya da “kara liste” ile hari\u00e7 tutulan di\u011fer t\u00fcm rakiplere dayan\u0131r.<\/p>

Buna ek olarak, SELLERLOGIC Repricer size baz\u0131 parametreler sunar:<\/p>

  • istenilen fiyat aral\u0131\u011f\u0131<\/strong> ve de\u011fer t\u00fcr\u00fc (miktar veya y\u00fczde puan\u0131)<\/li>
  • Beyaz liste<\/strong> (yaln\u0131zca bu sat\u0131c\u0131lar dahil edilir) veya Kara liste<\/strong> (bu rakipler g\u00f6z ard\u0131 edilir)<\/li>
  • Minimum de\u011ferlendirme say\u0131s\u0131<\/strong> (X’den az de\u011ferlendirmeye sahip sat\u0131c\u0131lar optimizasyonda dikkate al\u0131nmaz)<\/li>
  • Minimum sat\u0131c\u0131 de\u011ferlendirmeleri<\/strong> (X’den az y\u00fczde pozitif de\u011ferlendirmeye sahip sat\u0131c\u0131lar optimizasyonda dikkate al\u0131nmaz)<\/li>
  • Maksimum teslimat s\u00fcresi<\/strong> (X g\u00fcnden fazla teslimat s\u00fcresi olan teklifler optimizasyonda dikkate al\u0131nmaz)<\/li>
  • FBA, FBM veya t\u00fcm kar\u015f\u0131lama y\u00f6ntemleri<\/strong> ile teklifler i\u00e7in uygulama<\/li>
  • \u0130\u00e7 pazar<\/strong>, d\u0131\u015f pazar<\/strong> veya her ikisi i\u00e7in teklifler i\u00e7in uygulama<\/li><\/ul><\/div>

    Manuel stratejisinin uygulama \u00f6rne\u011fi<\/strong><\/p>

    Dekoratif \u00fcr\u00fcnler ve evcil hayvan ihtiya\u00e7lar\u0131n\u0131n yan\u0131 s\u0131ra, sat\u0131c\u0131m\u0131z daha az bilinen bir markan\u0131n bir g\u00fcn \u0131\u015f\u0131\u011f\u0131 alarm\u0131 gibi baz\u0131 elektrikli \u00fcr\u00fcnler de sunmaktad\u0131r. Ancak bu listelemede ba\u015fka sat\u0131c\u0131lar da bulunmaktad\u0131r, bunlardan yaln\u0131zca birka\u00e7 tanesi ger\u00e7ek rakiplerdir. Di\u011ferlerinin \u00e7ok uzun teslimat s\u00fcreleri vard\u0131r veya k\u00f6t\u00fc bir performans sergilemektedir. Bu nedenle sat\u0131c\u0131 bir kara liste olu\u015fturur ve fiyat\u0131n\u0131 yaln\u0131zca kara listeye dahil olmayan rakiplerin fiyat\u0131n\u0131n alt\u0131na \u00e7eker.<\/p>

    #6: Pozisyon<\/h3>

    Buy Box a\u00e7\u0131s\u0131ndan pozisyon 1’in yan\u0131 s\u0131ra, \u00fcr\u00fcn detay sayfas\u0131nda genellikle \u00fc\u00e7 ek sat\u0131c\u0131 daha g\u00f6sterilmektedir. Repricer, bu pozisyonlara da optimize etme yetene\u011fine sahiptir. \u00d6rne\u011fin, \u00fc\u00e7\u00fcnc\u00fc pozisyonun s\u00fcrekli olarak korunmas\u0131 isteniyorsa, SELLERLOGIC arac\u0131 sat\u0131\u015f fiyat\u0131n\u0131 buna g\u00f6re ayarlayacakt\u0131r.<\/p>

    Pozisyon stratejisinin uygulama \u00f6rne\u011fi<\/strong><\/p>

    Yukar\u0131daki \u00f6rnekteki g\u00fcn \u0131\u015f\u0131\u011f\u0131 alarm\u0131 olduk\u00e7a iyi bir geli\u015fim g\u00f6steriyor. O kadar iyi ki, Amazon bu \u00fcr\u00fcne dikkat ediyor ve sat\u0131c\u0131m\u0131za do\u011frudan Amazon’a sat\u0131\u015f yap\u0131p yapamayaca\u011f\u0131n\u0131 soruyor. Bu f\u0131rsat\u0131 ka\u00e7\u0131rmak istemiyor, ancak bununla i\u015finin hen\u00fcz bitmedi\u011finin fark\u0131nda.<\/p>

    Bundan sonra Amazon ka\u00e7\u0131n\u0131lmaz olarak Buy Box’\u00fc kazan\u0131r. Bu nedenle sat\u0131c\u0131, Repricer’yi, kalan teklifi ile ikinci pozisyonda kalacak \u015fekilde ayarlar. Bu \u015fekilde, kendi fiyat\u0131 ile Amazon teklifinin sat\u0131\u015f fiyat\u0131n\u0131 istikrarl\u0131 tutabilir ve iki kat fayda sa\u011flar.<\/p>

    Repricer’yi kullanman\u0131n di\u011fer yollar\u0131<\/h2>

    Bunun yan\u0131 s\u0131ra SELLERLOGIC Repricer da kural tabanl\u0131 optimizasyonlar sunmaktad\u0131r. Bu nedenle, fiyat\u0131 a\u015fa\u011f\u0131daki yollarla optimize etmek m\u00fcmk\u00fcnd\u00fcr:<\/p>

    • Sabitleme Fiyat\u0131<\/strong>: “Basit” stratejisi ile sat\u0131c\u0131lar bir \u00fcr\u00fcne veya \u00fcr\u00fcn grubuna sabit bir fiyat atayabilirler. <\/li>
    • Marj<\/strong>: \u00d6te yandan, s\u00fcrekli olarak \u00f6rne\u011fin %15’lik bir marj elde etmek isteyenler, ayn\u0131 ad\u0131 ta\u015f\u0131yan strateji ile iyi bir \u015fekilde y\u00f6nlendirilir. Burada ge\u00e7erli olan: Al\u0131\u015f fiyat\u0131 + istenen de\u011fer veya y\u00fczde + nakliye maliyetleri + di\u011fer \u00fccretler + Amazon \u00fccreti + KDV = sat\u0131\u015f fiyat\u0131. <\/li>
    • Ayn\u0131 Fiyat<\/strong>: Bu ayar ile sat\u0131c\u0131lar fiyatlar\u0131n\u0131 do\u011frudan bir rakiplerinin fiyat\u0131na e\u015fitlerler<\/li><\/ul><\/div>

      Genellikle dinamik stratejiler, kural tabanl\u0131 ayarlara tercih edilir, \u00e7\u00fcnk\u00fc hi\u00e7bir insan, veri yo\u011fun analizini SELLERLOGIC algoritmas\u0131ndan daha h\u0131zl\u0131 veya daha iyi ger\u00e7ekle\u015ftiremez. Yine de, sonu\u00e7lar\u0131n m\u00fcmk\u00fcn oldu\u011funca kolay hesaplanabilir olmas\u0131 gerekti\u011fi durumlarda kat\u0131 kurallar daha ak\u0131ll\u0131ca bir se\u00e7enek olabilir. Bu stratejiler, \u00d6zel Etiket sa\u011flay\u0131c\u0131lar\u0131 taraf\u0131ndan oldu\u011fu kadar ticari \u00fcr\u00fcn sat\u0131c\u0131lar\u0131 taraf\u0131ndan da etkili bir \u015fekilde kullan\u0131labilir.<\/p>

      Onboarding ve dan\u0131\u015fmanl\u0131k dahil!<\/h2>
      \"SELLERLOGIC<\/figure>

      Genellikle ba\u015flang\u0131\u00e7ta, bir Repricer’nin bir\u00e7ok optimizasyon ve ayar se\u00e7ene\u011fi kullan\u0131c\u0131y\u0131 bunaltabilir. Ancak bu, sat\u0131\u015f art\u0131r\u0131c\u0131 olanaklar\u0131 denememek i\u00e7in bir neden de\u011fildir, en az\u0131ndan SELLERLOGIC’\u0131n m\u00fc\u015fteri hizmetleri dahil oldu\u011fu i\u00e7in. Ara\u00e7 etkinle\u015ftirildikten \u00f6nce ve sonra size kapsaml\u0131 bir dan\u0131\u015fmanl\u0131k sunuyoruz.<\/p>

      Her m\u00fc\u015fteri, yaln\u0131zca kullan\u0131c\u0131 aray\u00fcz\u00fcn\u00fc tan\u0131may\u0131 hedefleyen kapsaml\u0131 bir onboarding al\u0131r – bizim i\u00e7in SELLERLOGIC Repricer’nin sizin i\u00e7in en iyi sonu\u00e7lar\u0131 elde etmesi de ayn\u0131 derecede \u00f6nemlidir. Bu nedenle, arac\u0131 sizinle birlikte kurmay\u0131 memnuniyetle kar\u015f\u0131l\u0131yoruz ve t\u00fcm ayarlar\u0131 bireysel i\u015finize g\u00f6re ayarl\u0131yoruz! Sorunlar ortaya \u00e7\u0131karsa veya sorular\u0131n\u0131z olursa, her zaman size yard\u0131mc\u0131 olmaktan mutluluk duyar\u0131z – Repricer’yi uzun s\u00fcredir kullan\u0131yor olsan\u0131z bile.<\/p>

      Hizmetimiz zaten \u00fcr\u00fcn fiyat\u0131na dahildir! Kurulum veya benzeri i\u015flemler i\u00e7in ek maliyetler yoktur. Repricer’yi tan\u0131yabilmeniz i\u00e7in ayr\u0131ca size 14 g\u00fcnl\u00fck ba\u011flay\u0131c\u0131 olmayan bir deneme s\u00fcresi sunuyoruz. Bu deneme s\u00fcresi otomatik olarak uzamaz, yaln\u0131zca aktif olarak onaylarsan\u0131z uzat\u0131l\u0131r. Elbette onboarding hizmetimizden de yararlanacaks\u0131n\u0131z!<\/p>","protected":false},"excerpt":{"rendered":"

      Amazon i\u00e7in SELLERLOGIC Repricer ile \u00e7evrimi\u00e7i sat\u0131c\u0131lara, bireysel ihtiya\u00e7lara uyum sa\u011flayacak veya tamamen otomatik olarak g\u00fcvenilir bir \u015fekilde fiyat\u0131 optimize edecek \u00e7e\u015fitli stratejiler sunulmaktad\u0131r. Stratejiler, ticari \u00fcr\u00fcn sat\u0131c\u0131lar\u0131 ve \u00f6zel markalar\u0131n sahipleri i\u00e7in de \u00e7e\u015fitli \u015fekillerde kullan\u0131labilir. SELLERLOGIC Repricer asla belirlenen minimum veya maksimum fiyat\u0131 g\u00f6z ard\u0131 etmez. Optimizasyon, yaln\u0131zca belirlenen fiyat aral\u0131\u011f\u0131nda ger\u00e7ekle\u015fir. E\u011fer<\/p>\n","protected":false},"author":3,"featured_media":8665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[585],"tags":[],"class_list":["post-113622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kendi-hesabimizda"],"yoast_head":"\nSELLERLOGIC Repricer: Do\u011fru fiyatland\u0131rma stratejisi ile ba\u015flat\u0131n!<\/title>\n<meta name=\"description\" content=\"Burada SELLERLOGIC Repricer'yi ve farkl\u0131 fiyatland\u0131rma stratejilerini nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin, kar\u0131n\u0131z\u0131 maksimize etmek i\u00e7in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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