{"id":113691,"date":"2024-12-04T12:52:27","date_gmt":"2024-12-04T12:52:27","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-in-anahtar-performans-gostergeleri-bilmeniz-gereken-metrikler\/"},"modified":"2025-12-10T09:13:46","modified_gmt":"2025-12-10T09:13:46","slug":"amazon-in-anahtar-performans-gostergeleri-bilmeniz-gereken-metrikler","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/tr\/blog\/amazon-in-anahtar-performans-gostergeleri-bilmeniz-gereken-metrikler\/","title":{"rendered":"Amazon’\u0131n Anahtar Performans G\u00f6stergeleri – Bilmeniz Gereken Metrikler!"},"content":{"rendered":"\n

Amazon’\u0131n Anahtar Performans G\u00f6stergeleri (veya ‘KPI’ler) genellikle Amazon sat\u0131c\u0131lar\u0131 taraf\u0131ndan g\u00f6z ard\u0131 edilir. Bunun iyi yan\u0131, size rekabet avantaj\u0131 sa\u011flamas\u0131d\u0131r. \u00d6zellikle bunlar, Amazon’un ba\u015far\u0131y\u0131 \u00f6l\u00e7t\u00fc\u011f\u00fc metriklerdir ve bu da sizin i\u00e7in daha fazla sat\u0131\u015fa d\u00f6n\u00fc\u015f\u00fcr. Di\u011fer bir deyi\u015fle: Bir sat\u0131c\u0131 olarak Amazon KPI’lar\u0131n\u0131 g\u00f6z ard\u0131 etmeyin.<\/p>\n\n\n\n

Bu, e-ticaret devi<\/a>‘nin, metriklerini kontrol alt\u0131nda tutmayan pazar yeri sat\u0131c\u0131lar\u0131n\u0131 h\u0131zla cezaland\u0131rmas\u0131ndand\u0131r. Ancak \u00f6nce, Amazon’un performans g\u00f6stergeleri hakk\u0131nda konu\u015ftu\u011fumuzda ne anlama geldi\u011fine bir bakal\u0131m.<\/p>\n\n\n\t\t

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\n\t\t\tB\u00fcy\u00fcme potansiyelinizi ke\u015ffedin\t\t<\/div>\n\t\t
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\n\t\t\t\tSell at a profit? Maintain your profitability with SELLERLOGIC Business Analytics for Amazon. Test it now for 14 days.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\tDaha fazla bilgi edinin\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\n\n\n

Amazon KPI’leri nedir ve neden faydal\u0131d\u0131r?<\/h2>\n\n\n\n

KPI’ler, \u00f6nemli hedeflerin ne \u00f6l\u00e7\u00fcde uyguland\u0131\u011f\u0131n\u0131 veya ne dereceye kadar ba\u015far\u0131ld\u0131\u011f\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in kullan\u0131labilir. \u00d6rne\u011fin, \u00fcretim end\u00fcstrisinde \u00f6nemli bir KPI, bir makinenin ortalama kullan\u0131m oran\u0131 ile maksimum olas\u0131 kullan\u0131m oran\u0131 kar\u015f\u0131la\u015ft\u0131rmas\u0131 olabilir.<\/p>\n\n\n\n

Ancak, bu kavram dijital end\u00fcstride de yayg\u0131n hale gelmi\u015ftir. \u00d6rne\u011fin, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 hayati bir KPI’d\u0131r ve her boyuttaki i\u015fletmelere uygulanabilir – ister \u00e7evrimi\u00e7i ma\u011fazan\u0131z olsun ister Amazon. Reklam verenler i\u00e7in KPI’ler, bir reklam\u0131n g\u00f6sterimlerine ve t\u0131klama oran\u0131na ili\u015fkindir. \u00d6te yandan, B2B web siteleri genellikle ba\u015far\u0131lar\u0131n\u0131 potansiyel m\u00fc\u015fterilere dayal\u0131 olarak \u00f6l\u00e7er.<\/p>\n\n\n\n

Amazon’da anahtar performans g\u00f6stergeleri, kritik ba\u015far\u0131 fakt\u00f6rlerini g\u00f6z \u00f6n\u00fcnde bulundurman\u0131za yard\u0131mc\u0131 olur. Sadece ba\u015far\u0131lar\u0131n\u0131 veya ba\u015far\u0131s\u0131zl\u0131klar\u0131n\u0131 \u00f6l\u00e7enler, i\u015flerin nerede yanl\u0131\u015f gitti\u011fini ve nelerin zaten iyi gitti\u011fini bilir. O zaman anlam ve anlay\u0131\u015fla optimize etmek de m\u00fcmk\u00fcn olur.<\/p>\n\n\n

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\"En<\/figure><\/div>\n\n\n

Amazon Hangi KPI’lar\u0131 Kullan\u0131yor?<\/h2>\n\n\n\n

Kendi \u00e7evrimi\u00e7i ma\u011fazas\u0131 olan sat\u0131c\u0131lardan farkl\u0131 olarak, pazar yeri sat\u0131c\u0131lar\u0131 \u00f6zel zorluklarla kar\u015f\u0131la\u015f\u0131r. Bunun nedeni, ilgili Amazon KPI’lar\u0131n\u0131n genellikle \u00e7evrimi\u00e7i dev taraf\u0131ndan belirlenmesidir. Bu anahtar performans g\u00f6stergelerine dikkat etmezseniz, \u00fcr\u00fcnlerinizle y\u00fcksek s\u0131ralama \u015fans\u0131n\u0131z yoktur veya Buy Box<\/a>‘\u0131 kazanamazs\u0131n\u0131z. Bunu ba\u015faramayanlar ise neredeyse hi\u00e7 \u00fcr\u00fcn satamazlar.<\/p>\n\n\n\n

\u0130\u015fleri daha da k\u00f6t\u00fcle\u015ftirmek i\u00e7in, izlenimler veya t\u0131klama oran\u0131 gibi bir\u00e7ok ola\u011fan Amazon KPI’s\u0131, pazar yeri sat\u0131c\u0131s\u0131 taraf\u0131ndan yaln\u0131zca yakla\u015f\u0131k olarak \u00f6l\u00e7\u00fclebilir veya hi\u00e7 \u00f6l\u00e7\u00fclemez. T\u0131klama oran\u0131n\u0131, d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 ve sat\u0131\u015flar\u0131 etkileme \u015fans\u0131 en iyi \u015fekilde, sat\u0131c\u0131lar\u0131n Amazon KPI metriklerini<\/a> bilmesi ve i\u015flerini buna g\u00f6re optimize etmesidir.<\/p>\n\n\n\n

Uyumsuzluk i\u00e7in Ceza<\/h3>\n\n\n\n

Ancak ilgili Amazon KPI’lar\u0131n\u0131n kesinlikle izlenmesi gereken ba\u015fka bir \u00f6nemli neden daha var: Amazon da bunu yap\u0131yor. Sat\u0131c\u0131lar performans metriklerini g\u00f6z ard\u0131 ederse, gerekli standartlar\u0131 kar\u015f\u0131layamama riskiyle kar\u015f\u0131la\u015f\u0131rlar. Bu ger\u00e7ekle\u015fti\u011fi anda, Amazon bunun fark\u0131na var\u0131r – ve bu, yaln\u0131zca Buy Box s\u0131ralamalar\u0131n\u0131 veya karlar\u0131 etkilemekle kalmaz. Hi\u00e7 eylem plan\u0131 geli\u015ftirmek zorunda kalan biri, bunun yaln\u0131zca zaman ve para israf\u0131 olan faydas\u0131z bir \u00e7aba oldu\u011funu anlar. En k\u00f6t\u00fc durumda, e-ticaret devi t\u00fcm sat\u0131c\u0131 hesab\u0131n\u0131 bile engelleyebilir. Temel i\u015fi Amazon olan giri\u015fimciler i\u00e7in bu bir felaket olurdu.<\/p>\n\n\n\n

T\u00fcm anahtar performans g\u00f6stergelerinin izlenmesi i\u00e7in bir\u00e7ok neden var. E\u011fer bir Amazon KPI’s\u0131 kritik bir aral\u0131\u011fa kayma tehdidi olu\u015fturuyorsa, erken a\u015famada kar\u015f\u0131 tedbirler al\u0131nabilir ve hesap engeli \u00f6nlenebilir.<\/p>\n\n\n

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\"En<\/figure><\/div>\n\n\n

\u00d6nemli KPI’lar: Amazon Sat\u0131c\u0131 Performans Metrikleri<\/h3>\n\n\n\n

Kendinize hi\u00e7 sordunuz mu: \u201cAmazon ba\u015far\u0131y\u0131 nas\u0131l \u00f6l\u00e7\u00fcyor\u201d? Art\u0131k her pazar yeri sat\u0131c\u0131s\u0131n\u0131n, g\u00f6nderim y\u00f6nteminin ve g\u00f6nderim s\u00fcresinin \u00f6nemli bir rol oynad\u0131\u011f\u0131n\u0131 fark etmesi gerekiyor. Amazon, sat\u0131c\u0131lar\u0131n kendi i\u00e7 “Amazon taraf\u0131ndan Yerine Getirme” (FBA) program\u0131 arac\u0131l\u0131\u011f\u0131yla g\u00f6nderim yapmas\u0131n\u0131 tercih eder. Bir yandan, bu platform sa\u011flay\u0131c\u0131s\u0131n\u0131n kasas\u0131na daha fazla gelir ak\u0131t\u0131rken, di\u011fer yandan h\u0131zl\u0131 ve sorunsuz teslimat\u0131 garanti eder, bu da m\u00fc\u015fteri memnuniyetini sa\u011flar. Ancak Prime by Seller veya Sat\u0131c\u0131 Taraf\u0131ndan Yerine Getirme g\u00f6nderim y\u00f6ntemleri de standartlar\u0131 kar\u015f\u0131lamaktad\u0131r.<\/p>\n\n\n\n

Ancak Amazon anahtar performans g\u00f6stergeleri<\/a> kadar \u00f6nemli olan, genel sat\u0131c\u0131 performans\u0131d\u0131r. Bu, farkl\u0131 g\u00f6stergelerden olu\u015fur:<\/p>\n\n\n\n

KPI Amazon<\/strong><\/td>A\u00e7\u0131klama<\/strong><\/td>Maksimum de\u011fer \/ \u0130deal de\u011fer<\/strong><\/td><\/tr>
Sipari\u015f hatalar\u0131 oran\u0131<\/td>Olumsuz de\u011ferlendirme, hizmetle ilgili kredi kart\u0131 geri \u00f6demesi, A’dan Z’ye garanti<\/a> ba\u015fvurusu.<\/td>%1’in alt\u0131nda, tercihen %0<\/td><\/tr>
\u0130ptal oran\u0131<\/td>Sipari\u015f i\u015flenmeden \u00f6nce sat\u0131c\u0131n\u0131n iptalleri<\/td>%2,5’in alt\u0131nda, tercihen %0<\/td><\/tr>
Takip numaralar\u0131n\u0131n ge\u00e7erlilik oran\u0131<\/td>Ge\u00e7erli takip numaralar\u0131<\/td>min. %95, tercihen %100<\/td><\/tr>
Gecikmeli teslimat oran\u0131<\/td>gecikmeli teslimat = beklenen g\u00f6nderim tarihinin sona ermesinden sonra g\u00f6nderim onay\u0131<\/td>%4’\u00fcn alt\u0131nda, tercihen %0<\/td><\/tr>
\u0130ade ile ilgili memnuniyetsizlik<\/td>Olumsuz m\u00fc\u015fteri de\u011ferlendirmesi ile birlikte iade talebi, 48 saat i\u00e7inde yan\u0131tlanmayan iade sorgular\u0131, yanl\u0131\u015f bir \u015fekilde reddedilen iade sorgular\u0131<\/td>%10’un alt\u0131nda, m\u00fcmk\u00fcnse %0<\/td><\/tr>
Sat\u0131c\u0131 de\u011ferlendirmeleri<\/td>Sat\u0131c\u0131n\u0131n ortalama de\u011ferlendirmesi ve inceleme say\u0131s\u0131<\/td>m\u00fcmk\u00fcn oldu\u011funca olumlu, m\u00fcmk\u00fcn oldu\u011funca y\u00fcksek<\/td><\/tr>
Yan\u0131t s\u00fcresi<\/td>Son 90 g\u00fcn i\u00e7inde m\u00fc\u015fteri sorgular\u0131na yan\u0131t vermek i\u00e7in ge\u00e7en ortalama s\u00fcre<\/td>24 saat alt\u0131nda, m\u00fcmk\u00fcnse 12 saat alt\u0131nda<\/td><\/tr>
Stok<\/td>Stokta yok, teslimat sorunlar\u0131<\/td>m\u00fcmk\u00fcn oldu\u011funca nadir<\/td><\/tr>
M\u00fc\u015fteri hizmetleri ile ilgili memnuniyetsizlik<\/td>Al\u0131c\u0131-sat\u0131c\u0131 posta kutusundaki bir yan\u0131t nedeniyle bir m\u00fc\u015fteriden al\u0131nan olumsuz de\u011ferlendirme<\/td>m\u00fcmk\u00fcn oldu\u011funca d\u00fc\u015f\u00fck<\/td><\/tr>
\u0130ade oran\u0131<\/td>Son 30 g\u00fcnde yap\u0131lan iadelerin toplam sipari\u015f say\u0131s\u0131na oran\u0131<\/td>m\u00fcmk\u00fcn oldu\u011funca d\u00fc\u015f\u00fck<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Amazon i\u00e7in Di\u011fer \u0130lgili KPI’lar<\/h3>\n\n\n\n

Profesyonel sat\u0131c\u0131lar sadece \u00fcr\u00fcnlerini Amazon’da listelemekle kalmaz, anahtar KPI metriklerini izler ve g\u00fcn\u00fc kapatmazlar. Bunun \u00f6tesinde daha fazlas\u0131 vard\u0131r. \u00d6zellikle \u00d6zel Marka sat\u0131c\u0131lar\u0131, reklam verme meselesiyle de ilgilenmek zorundad\u0131r. Ancak Amazon Pazarlama KPI’lar\u0131 s\u00f6z konusu oldu\u011funda, lojistik devine uygulanan performans metrikleri, geleneksel pazarlamada kullan\u0131lanlarla ayn\u0131d\u0131r.<\/p>\n\n\n\n

Bu nedenle, e\u015fit derecede \u00f6nemli bir Amazon KPI<\/a>\u2019s\u0131 ACoS’tur, bu da “Reklam Maliyeti Sat\u0131\u015f\u0131”<\/a>n\u0131n k\u0131saltmas\u0131d\u0131r. Bu g\u00f6sterge, reklam kampanyalar\u0131n\u0131n maliyetlerini bu reklamlar taraf\u0131ndan \u00fcretilen sat\u0131\u015flarla ili\u015fkilendirir: ACoS = reklam maliyetleri\/sat\u0131\u015flar.<\/p>\n\n\n\n

50.000 euro ciro ve 3.000 euro reklam harcamas\u0131 ile ACoS %6 olacakt\u0131r. Ancak, maksimum ACoS \u00fcr\u00fcnlere g\u00f6re de\u011fi\u015fiklik g\u00f6sterir. Bunun i\u00e7in, perakendecinin sat\u0131\u015f fiyat\u0131ndan d\u00fc\u015fmesi gereken t\u00fcm ek maliyetler, \u00f6rne\u011fin \u00fcretim maliyetleri, sat\u0131\u015f vergisi veya genel giderler \u00e7\u0131kar\u0131lmal\u0131d\u0131r. \u00d6rne\u011fin, perakendeci bir kahve makinesinin sat\u0131\u015f fiyat\u0131ndan %15 kar elde ediyorsa, ACoS %15’i ge\u00e7memelidir. Aksi takdirde, zarar eden bir i\u015f olur.<\/p>\n\n\n\n

Ancak, ACoS’un bir Amazon KPI’s\u0131 olarak ne kadar y\u00fcksek veya d\u00fc\u015f\u00fck oldu\u011fu, PPC kampanyas\u0131n\u0131n hedefi<\/a>, marj ve \u00fcr\u00fcn grubundaki rekabet bask\u0131s\u0131 gibi dikkate al\u0131nmas\u0131 gereken \u00e7e\u015fitli di\u011fer fakt\u00f6rler taraf\u0131ndan belirlenir. Google Ads’in aksine, Amazon Reklamlar\u0131 yaln\u0131zca bir \u00fcr\u00fcn sat\u0131ld\u0131\u011f\u0131nda \u00f6deme yapmaz, ayn\u0131 zamanda organik g\u00f6r\u00fcn\u00fcrl\u00fck \u00fczerinde de etki yapar.<\/p>\n\n\n\n

Bu daha b\u00fct\u00fcnsel etki nedeniyle, bir\u00e7ok sat\u0131c\u0131 di\u011fer Amazon KPI’lar\u0131na<\/a>, \u00f6rne\u011fin Amazon KPI’s\u0131 olarak sipari\u015f ba\u015f\u0131na maliyet (CPO) \u00fczerine odaklanmaya ba\u015flam\u0131\u015ft\u0131r. Burada, belirli bir d\u00f6nemdeki reklam harcamas\u0131, ayn\u0131 d\u00f6nemde elde edilen toplam sat\u0131\u015fa b\u00f6l\u00fcn\u00fcr. Bu, Amazon Reklamlar\u0131’n\u0131n daha geni\u015f etki alan\u0131n\u0131 hesaba katar.<\/p>\n\n\n\n

Amazon Reklam KPI’lar\u0131<\/h3>\n\n\n\n

Amazon sat\u0131c\u0131lar\u0131n\u0131n performans g\u00f6stergeleri hakk\u0131nda konu\u015furken, reklam KPI’lar\u0131n\u0131 belirtmek gereklidir. Bunun nedeni, Amazon reklam KPI’lar\u0131n\u0131n y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fcz kampanyalar\u0131n etkinli\u011fi ve k\u00e2rl\u0131l\u0131\u011f\u0131 hakk\u0131nda uygulanabilir i\u00e7g\u00f6r\u00fcler sa\u011flamas\u0131d\u0131r. Bu da, performans\u0131 optimize etmek ve ROI’nizi maksimize etmek i\u00e7in veri odakl\u0131 kararlar alman\u0131z\u0131 sa\u011flar.<\/p>\n\n\n\n

En kritik Amazon reklam KPI’lar\u0131na odaklanmak i\u00e7in a\u015fa\u011f\u0131daki be\u015fi dikkate al\u0131n:<\/p>\n\n\n\n

1. Reklam Sat\u0131\u015f Maliyeti (ACoS)<\/h4>\n\n\n\n

Neden \u00d6nemli: ACoS, reklam harcaman\u0131z\u0131n sat\u0131\u015f olu\u015fturmadaki verimlili\u011fini do\u011frudan \u00f6l\u00e7er. K\u00e2rl\u0131l\u0131\u011f\u0131n ana g\u00f6stergesidir ve reklamlar i\u00e7in harcad\u0131\u011f\u0131n\u0131z miktar\u0131n, \u00fcretti\u011fi sat\u0131\u015flara g\u00f6re fazla olup olmad\u0131\u011f\u0131n\u0131 anlaman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

2. Reklam Harcamas\u0131 Getirisi (ROAS)<\/h4>\n\n\n\n

Neden \u00d6nemli: ROAS, harcanan her dolar i\u00e7in \u00fcretilen geliri g\u00f6stererek ACoS’u tamamlar. Kampanyalar\u0131n\u0131z\u0131n genel k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131n net bir resmini sunar. Daha y\u00fcksek bir ROAS, daha verimli reklam harcamas\u0131n\u0131 ifade eder.<\/p>\n\n\n\n

3. T\u0131klama Oran\u0131 (CTR)<\/h4>\n\n\n\n

Neden \u00d6nemli: CTR, reklam\u0131n\u0131z\u0131n hedef kitlenizle ne kadar iyi etkile\u015fim kurdu\u011funu g\u00f6sterir. Daha y\u00fcksek bir CTR, reklam\u0131n\u0131z\u0131n insanlar\u0131n t\u0131klamas\u0131 i\u00e7in yeterince \u00e7ekici oldu\u011funu ifade eder; bu, \u00fcr\u00fcn listelemelerinize trafik \u00e7ekmek i\u00e7in gereklidir.<\/p>\n\n\n\n

4. D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 (CVR)<\/h4>\n\n\n\n

Neden \u00d6nemli: CVR, reklam\u0131n\u0131z\u0131n ve \u00fcr\u00fcn listelemenizin t\u0131klamalar\u0131 sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrmedeki etkinli\u011fini g\u00f6sterir. A\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131n ve \u00fcr\u00fcn teklifinizin kalitesinin ana g\u00f6stergesidir.<\/p>\n\n\n\n

5. At\u0131f Yap\u0131lan Sat\u0131\u015flar<\/h4>\n\n\n\n

Neden \u00d6nemli: Bu metrik, reklamlar\u0131n\u0131z\u0131n do\u011frudan sat\u0131\u015f etkisini g\u00f6sterir. Reklam kampanyalar\u0131n\u0131zdan elde edilen geliri anlamak ve genel etkinliklerini de\u011ferlendirmek i\u00e7in kritik \u00f6neme sahiptir.<\/p>\n\n\n\n

Bu KPI’lar, Amazon reklam kampanyalar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 takip etmek ve k\u00e2rl\u0131l\u0131k, alaka d\u00fczeyi ve sat\u0131\u015f etkisi i\u00e7in optimize etmek a\u00e7\u0131s\u0131ndan esast\u0131r.<\/p>\n\n\n\t\t

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\n\t\t\tB\u00fcy\u00fcme potansiyelinizi ke\u015ffedin\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\tSell at a profit? Maintain your profitability with SELLERLOGIC Business Analytics for Amazon. Test it now for 14 days.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\tDaha fazla bilgi edinin\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\n\n\n

Sonu\u00e7: \u0130zlemezseniz, Kaybedersiniz!<\/h2>\n\n\n\n

Amazon’da sat\u0131\u015f yap\u0131yor ancak Amazon KPI’lar\u0131n\u0131z\u0131 d\u00fczenli olarak analiz etmiyor musunuz? Bu \u015fekilde devam edebilirsiniz, ancak bu tavsiye edilmez. Sistemdeki eksikliklerin nerede oldu\u011funu anlamadan, i\u015finizi etkili bir \u015fekilde optimize etmek zordur. Bu, s\u0131ralamada d\u00fc\u015f\u00fc\u015f, Buy Box kayb\u0131 veya hatta hesap ask\u0131ya alma gibi sonu\u00e7lara yol a\u00e7abilir.<\/p>\n\n\n\n

Bu nedenle Amazon sat\u0131c\u0131lar\u0131, \u00f6nemli KPI metriklerini her zaman g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131 ve sorun durumunda zaman\u0131nda tepki vermelidir. Ayn\u0131 \u015fey, Amazon evrenindeki PPC kampanyalar\u0131n\u0131n performans\u0131 i\u00e7in de ge\u00e7erlidir; burada spesifikasyonlar sat\u0131c\u0131 performans\u0131 kadar somut olmasa da. Burada, bir kampanyan\u0131n amac\u0131na ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131 de\u011ferlendirebilmek i\u00e7in ACoS ve CPO’nun g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gerekir.<\/p>\n\n\n\n

G\u00f6r\u00fcnt\u00fc kredileri s\u0131ras\u0131yla: \u00a9 Microone \u2013 stock.adobe.com \/ \u00a9 ANDA EUATHAM\u2013 stock.adobe.com \/ \u00a9 ivector \u2013 stock.adobe.com<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon’\u0131n Anahtar Performans G\u00f6stergeleri (veya ‘KPI’ler) genellikle Amazon sat\u0131c\u0131lar\u0131 taraf\u0131ndan g\u00f6z ard\u0131 edilir. Bunun iyi yan\u0131, size rekabet avantaj\u0131 sa\u011flamas\u0131d\u0131r. \u00d6zellikle bunlar, Amazon’un ba\u015far\u0131y\u0131 \u00f6l\u00e7t\u00fc\u011f\u00fc metriklerdir ve bu da sizin i\u00e7in daha fazla sat\u0131\u015fa d\u00f6n\u00fc\u015f\u00fcr. Di\u011fer bir deyi\u015fle: Bir sat\u0131c\u0131 olarak Amazon KPI’lar\u0131n\u0131 g\u00f6z ard\u0131 etmeyin. Bu, e-ticaret devi‘nin, metriklerini kontrol alt\u0131nda tutmayan pazar yeri<\/p>\n","protected":false},"author":6,"featured_media":13470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[588],"tags":[],"class_list":["post-113691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazonda-satis-yapmak"],"yoast_head":"\nAmazon'un Performans G\u00f6stergeleri: En \u00d6nemli Metrikler<\/title>\n<meta name=\"description\" content=\"\u0130\u015fte Amazon'daki en \u00f6nemli KPI'lar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gerekti\u011finin nedeni. 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