{"id":113634,"date":"2021-04-12T12:10:15","date_gmt":"2021-04-12T12:10:15","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-seller-central\/"},"modified":"2021-04-12T12:10:15","modified_gmt":"2021-04-12T12:10:15","slug":"amazon-seller-central","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/tr\/wiki\/amazon-seller-central\/","title":{"rendered":"Amazon Sat\u0131c\u0131 Merkezi"},"content":{"rendered":"

Normal al\u0131c\u0131lar\u0131n bir Amazon hesab\u0131na ihtiya\u00e7 duydu\u011fu gibi, \u00e7evrimi\u00e7i platform \u00fczerinden sat\u0131\u015f yapmak isteyen sat\u0131c\u0131lar\u0131n da \u00fcr\u00fcnlerini pazarda sunabilmek i\u00e7in eri\u015fime ihtiyac\u0131 vard\u0131r: Amazon Sat\u0131c\u0131 Merkezi. Herkes b\u00f6yle bir hesap olu\u015fturabilir. Ancak, Amazon’un Sat\u0131c\u0131 Merkezi i\u00e7in bir kredi kart\u0131<\/a> talep etti\u011finden, bir kredi kart\u0131 gereklidir. Kredi kart\u0131 olmadan, t\u00fcm i\u015flevler kullan\u0131lamaz.<\/p>

Amazon Sat\u0131c\u0131 Merkezi nedir?<\/h2>

Temelde, ilgili sat\u0131c\u0131n\u0131n giri\u015f yapt\u0131ktan sonra sat\u0131c\u0131 hesab\u0131n\u0131 y\u00f6netebilece\u011fi bir ara\u00e7t\u0131r. Ayr\u0131ca, Amazon Sat\u0131c\u0131 Merkezi, sat\u0131c\u0131n\u0131n devam eden teklifleri ve sat\u0131\u015flar\u0131 hakk\u0131nda raporlar ve istatistikler arac\u0131l\u0131\u011f\u0131yla iyi bir genel bak\u0131\u015f sunar. Dahas\u0131, Amazon, “Raporlar” alt\u0131nda bulunabilen vergi dairesi i\u00e7in \u00f6nemli vergi belgelerini de Sat\u0131c\u0131 Merkezi’nde sa\u011flar.<\/p>

Sat\u0131c\u0131 Merkezinden sat\u0131\u015f yapmak i\u00e7in, sat\u0131c\u0131lar\u0131n zaten bir Pazar Yeri<\/em> hesab\u0131na sahip olmalar\u0131 gerekir. Ancak Pazar Yeri<\/em> ile Sat\u0131c\u0131 Merkezi aras\u0131ndaki fark nedir? Amazon’a g\u00f6re, farklar esasen ortalaman\u0131n \u00fczerinde h\u0131zl\u0131 bir \u00f6deme ve devam eden teklifler ile fiyatland\u0131rma gibi \u00f6nemli bile\u015fenlerin her zaman g\u00fcncel genel bak\u0131\u015flar\u0131nda yatmaktad\u0131r. Ayr\u0131ca, Sat\u0131c\u0131 Merkezi sat\u0131c\u0131lar\u0131n\u0131n marjlar\u0131n\u0131n ve gelirlerinin daha y\u00fcksek oldu\u011fu s\u00f6ylenmektedir. Dolay\u0131s\u0131yla, basit bir Pazar Yeri hesab\u0131 dezavantajd\u0131r.<\/p>

Amazon Sat\u0131c\u0131 Merkezi’nin ana \u00f6zellikleri nelerdir?<\/h2>

En merkezi i\u015flev “Katalog”<\/strong> men\u00fc \u00f6\u011fesi alt\u0131nda bulunur. Burada, sat\u0131c\u0131lar yeni SKU’lar\u0131 envanterlerine ekleme ve yeni bir teklif olu\u015fturma f\u0131rsat\u0131na sahiptir. Bu, bireysel olarak veya birden fazla \u00fcr\u00fcnle ayn\u0131 anda yap\u0131labilir. Ayr\u0131ca, varyasyon asistan\u0131 kullan\u0131larak ayn\u0131 \u00fcr\u00fcn\u00fcn farkl\u0131 versiyonlar\u0131 olu\u015fturulabilir ve b\u00fcy\u00fck \u00fcr\u00fcn kataloglar\u0131 envanter dosyas\u0131 arac\u0131l\u0131\u011f\u0131yla da y\u00fcklenebilir. Dahas\u0131, burada k\u0131s\u0131tl\u0131 \u00fcr\u00fcn kategorileri i\u00e7in \u00fcr\u00fcnlerin etkinle\u015ftirilmesi de m\u00fcmk\u00fcnd\u00fcr.<\/p>

\"sell<\/figure><\/div>

Ayr\u0131ca, Amazon Sat\u0131c\u0131 Merkezi’nde genel ayarlar yap\u0131labilir. \u00d6rne\u011fin, nakliye maliyetleri \u00fcr\u00fcn \u00fczerinde do\u011frudan belirtilmez, ancak “Ayarlar”<\/strong> men\u00fc \u00f6\u011fesi alt\u0131nda nakliye ayarlar\u0131nda belirlenir (FBA kullan\u0131lmad\u0131\u011f\u0131 s\u00fcrece). Burada, sat\u0131c\u0131lar \u00fccretsiz nakliye, sabit \u00fccretler veya a\u011f\u0131rl\u0131\u011fa dayal\u0131 hesaplamalar gibi farkl\u0131 nakliye modellerini belirtme se\u00e7ene\u011fine sahiptir. “Durum G\u00fcnl\u00fc\u011f\u00fcn\u00fc Y\u00f6net” ve “A\u00e7\u0131k Durumlar” arac\u0131l\u0131\u011f\u0131yla, sat\u0131c\u0131lar Amazon Sat\u0131c\u0131 Merkezi i\u00e7inde sat\u0131c\u0131 deste\u011fi ile do\u011frudan ileti\u015fime ge\u00e7ebilirler.<\/p>

Amazon Sat\u0131c\u0131 Merkezi’nin bir di\u011fer \u00e7ok \u00f6nemli i\u015flevi “Envanter”<\/strong> men\u00fc \u00f6\u011fesi arac\u0131l\u0131\u011f\u0131yla eri\u015filebilir. Burada, sat\u0131c\u0131lar \u00fcr\u00fcnlerinin kapsaml\u0131 bir genel g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc al\u0131rlar \u2013 hem kendi depolar\u0131nda hem de Amazon’un deposunda, ayr\u0131ca PAN AB d\u00fczeyinde. Bu aray\u00fcz, anahtar kelimeler, \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131 veya g\u00f6rsellerle ilgili liste optimizasyonu f\u0131rsat\u0131 da sunar. FBA sat\u0131c\u0131lar\u0131 i\u00e7in \u00f6zellikle faydal\u0131 olan envanter planlama \u00f6zelli\u011fi, ge\u00e7mi\u015f sat\u0131\u015flara dayal\u0131 bir tahmin sunarak stokun ne kadar s\u00fcre yetece\u011fini ve ne kadar eski oldu\u011funu g\u00f6sterir. “Amazon’a G\u00f6nderimleri Y\u00f6net” alt\u0131nda, sat\u0131c\u0131lar FBA arac\u0131l\u0131\u011f\u0131yla g\u00f6nderim yap\u0131yorsa teslimat planlar\u0131n\u0131 da g\u00f6r\u00fcnt\u00fcleyebilirler.<\/p>

“Sipari\u015fler”<\/strong> men\u00fc \u00f6\u011fesi ayr\u0131ca \u00f6nemli Amazon Sat\u0131c\u0131 Merkezi i\u015flevlerini i\u00e7erir: birincisi, t\u00fcm gelen sipari\u015flerin genel g\u00f6r\u00fcn\u00fcm\u00fc; ikincisi, ilgili sipari\u015f raporlar\u0131; ve \u00fc\u00e7\u00fcnc\u00fcs\u00fc, t\u00fcm iadelerin y\u00f6netimi. \u00c7e\u015fitli filtreleme ve s\u0131ralama i\u015flevleri, sat\u0131c\u0131n\u0131n liste optimizasyonuna yard\u0131mc\u0131 olur, \u00f6rne\u011fin Almanya’daki Amazon Sat\u0131c\u0131 Merkezi arac\u0131l\u0131\u011f\u0131yla sat\u0131\u015flar, Avrupa<\/em> veya Amazon \u0130spanya veya Birle\u015fik Krall\u0131k gibi belirli pazar yerleri ile ilgili olarak.<\/p>

“Reklam”<\/strong> men\u00fc \u00f6\u011fesi, Amazon Sat\u0131c\u0131 Merkezi’nde sat\u0131c\u0131lar i\u00e7in de \u00f6nemli bir yere sahiptir. Burada, yeni PPC kampanyalar\u0131 olu\u015fturulabilir, performanslar\u0131 analiz edilebilir ve devam eden listelere A+ \u0130\u00e7erik eklenebilir. Ayr\u0131ca, belirli \u00fcr\u00fcnler i\u00e7in zaman s\u0131n\u0131rl\u0131 indirimler ve kuponlar ayarlama se\u00e7ene\u011fi de bulunmaktad\u0131r.<\/p>

S\u0131kl\u0131kla g\u00f6z ard\u0131 edilen, ancak yine de faydal\u0131 bir i\u015flev: “M\u00fc\u015fteri Memnuniyeti”<\/strong> men\u00fc \u00f6\u011fesi. Burada, Amazon Sat\u0131c\u0131 Merkezi’ndeki sat\u0131c\u0131lar, m\u00fc\u015fteri memnuniyetini de\u011ferlendirmek ve dolay\u0131s\u0131yla kendi sat\u0131c\u0131 performanslar\u0131n\u0131 belirlemek i\u00e7in t\u00fcm ilgili bilgileri bulabilirler; bu, Buy Box’\u0131n kazan\u0131lmas\u0131<\/a> ve arama sonu\u00e7lar\u0131ndaki s\u0131ralama<\/a> \u00fczerinde belirleyici bir etkiye sahiptir. Ayr\u0131ca, m\u00fc\u015fteri geri bildirimleri burada y\u00f6netilebilir.<\/p>

Amazon Vendor ile Sat\u0131c\u0131 Merkezi aras\u0131ndaki fark nedir?<\/h2>

\u00c7evrimi\u00e7i platformda \u00fc\u00e7 farkl\u0131 sat\u0131c\u0131 t\u00fcr\u00fc bulunmaktad\u0131r: Amazon’un kendisi, Sat\u0131c\u0131lar ve Tedarik\u00e7iler. \u0130lk iki t\u00fcr m\u00fc\u015fterilere g\u00f6r\u00fcn\u00fcrken, \u00fc\u00e7\u00fcnc\u00fc t\u00fcr \u2013 Tedarik\u00e7i \u2013 do\u011frudan g\u00f6r\u00fcnmez. “Normal” Sat\u0131c\u0131dan farkl\u0131 olarak, pazar yerinde do\u011frudan son m\u00fc\u015fteriye sat\u0131\u015f yapan Tedarik\u00e7i, \u00fcr\u00fcnleri do\u011frudan Amazon’a satar. E-ticaret devi daha sonra bu \u00fcr\u00fcnleri son m\u00fc\u015fteriye satar. Tedarik\u00e7iler genellikle y\u00fcksek sat\u0131\u015f hacmine sahip \u00fcreticiler veya sat\u0131\u015f temsilcileridir.<\/p>

Bu nedenle, Amazon Sat\u0131c\u0131 Merkezi ve Tedarik\u00e7i Merkezi iki farkl\u0131 \u015feydir: ilki Sat\u0131c\u0131lar i\u00e7in hesap y\u00f6netimiyken, ikincisi Tedarik\u00e7iler i\u00e7indir. E\u011fer bir sat\u0131c\u0131 hem Sat\u0131c\u0131 hem de Tedarik\u00e7i ise, iki ayr\u0131 eri\u015fime sahip olacakt\u0131r.<\/p>

Amazon Sat\u0131c\u0131 Merkezi’nin maliyetleri var m\u0131?<\/h2>

Amazon Almanya veya herhangi bir pazar yerinde Sat\u0131c\u0131 Merkezi arac\u0131l\u0131\u011f\u0131yla sat\u0131\u015f yapmak isteyen herkes \u00fccretler<\/strong><\/a> \u00f6deyecektir. Her durumda, ilgili \u00fcr\u00fcn kategorisine ba\u011fl\u0131 olarak her sipari\u015f i\u00e7in ek y\u00fczde sat\u0131\u015f \u00fccretleri vard\u0131r. Ancak, Amazon farkl\u0131 fiyatland\u0131rma yap\u0131lar\u0131yla bir temel ve bir profesyonel hesap sunmaktad\u0131r \u2013 bir sat\u0131c\u0131n\u0131n hangi hesaba ihtiya\u00e7 duydu\u011fu, gelir veya k\u00e2r de\u011fil, beklenen sipari\u015f say\u0131s\u0131na ba\u011fl\u0131d\u0131r.<\/p>

E\u011fer bir sat\u0131c\u0131 ayda 40’tan az \u00fcr\u00fcn sat\u0131yorsa, Sat\u0131c\u0131 Merkezi Temel Hesap<\/strong>‘\u0131 \u00fccretsiz olarak kullanabilir. Daha sonra, sat\u0131lan her \u00fcr\u00fcn i\u00e7in 0,99 euro ve Amazon’a ek olarak y\u00fczde sat\u0131\u015f \u00fccreti \u00f6derler.<\/p>

Ancak, e\u011fer sat\u0131c\u0131 ayda 40’tan fazla \u00fcr\u00fcn sat\u0131yorsa, bir profesyonel hesap<\/strong> gerekecektir. Bu durumda, Amazon sabit bir \u00fccret olan 39 euro ve ilgili y\u00fczde sat\u0131\u015f \u00fccretini al\u0131r \u2013 ancak her \u00fcr\u00fcn i\u00e7in 0,99 euro \u00fccreti al\u0131nmaz.<\/p>

Buna g\u00f6re, Temel Hesap 40 sipari\u015fte zaten biraz daha pahal\u0131 olacak ve bu nedenle Profesyonel Hesaba k\u0131yasla dezavantajl\u0131 olacakt\u0131r.<\/p>

G\u00f6r\u00fcnt\u00fc referanslar\u0131 resimlerin s\u0131ras\u0131na g\u00f6re: \u00a9 bakhtiarzein<\/a> \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[2012],"class_list":["post-113634","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon"],"yoast_head":"\nAmazon Sat\u0131c\u0131 Merkezi Almanya: Bilmeniz Gereken Her \u015eey<\/title>\n<meta name=\"description\" content=\"Sat\u0131c\u0131lar, Almanya'da sat\u0131c\u0131 hesaplar\u0131n\u0131 y\u00f6netmek i\u00e7in Amazon Sat\u0131c\u0131 Merkezi'ni kullan\u0131r. \u0130\u015fte nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/tr\/wiki\/amazon-seller-central\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Sat\u0131c\u0131 Merkezi Almanya: Bilmeniz Gereken Her \u015eey\" \/>\n<meta property=\"og:description\" content=\"Sat\u0131c\u0131lar, Almanya'da sat\u0131c\u0131 hesaplar\u0131n\u0131 y\u00f6netmek i\u00e7in Amazon Sat\u0131c\u0131 Merkezi'ni kullan\u0131r. \u0130\u015fte nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/tr\/wiki\/amazon-seller-central\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - 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