{"id":98105,"date":"2021-12-23T16:21:56","date_gmt":"2021-12-23T16:21:56","guid":{"rendered":"https:\/\/www.sellerlogic.com\/blog\/amazon-retargeting-dosyagnennya-kl%d1%96%d1%94nt%d1%96v-poza-mezhami-amazon-z-pravilnim-targetingom\/"},"modified":"2025-10-09T13:33:52","modified_gmt":"2025-10-09T13:33:52","slug":"amazon-retargeting-dosyagnennya-kliyentiv-poza-mezhami-amazon-z-pravilnim-targetingom","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/uk\/blog\/amazon-retargeting-dosyagnennya-kliyentiv-poza-mezhami-amazon-z-pravilnim-targetingom\/","title":{"rendered":"\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 Amazon \u2013 \u0434\u043e\u0441\u044f\u0433\u043d\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043f\u043e\u0437\u0430 \u043c\u0435\u0436\u0430\u043c\u0438 Amazon \u0437 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0438\u043c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u043c"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-497066-identifier\">\u0427\u0438 \u0437\u043d\u0430\u043b\u0438 \u0432\u0438, \u0449\u043e \u0437 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u043c Amazon \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u043d\u0430\u0447\u043d\u043e \u043b\u0435\u0433\u0448\u0435 \u043c\u043e\u0442\u0438\u0432\u0443\u0432\u0430\u0442\u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0437\u0434\u0456\u0439\u0441\u043d\u0438\u0442\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0443, \u043d\u0456\u0436 \u044f\u043a\u0449\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u0457\u0445 \u0432\u0456\u0434\u043f\u0443\u0441\u0442\u0438\u0442\u0438? \u0412 \u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u043c\u0443, \u043f\u043e\u043a\u0443\u043f\u0446\u044f\u043c 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\u044f\u043a \u043d\u0430 Amazon, \u0442\u0430\u043a \u0456 \u043f\u043e\u0437\u0430 \u0439\u043e\u0433\u043e \u043c\u0435\u0436\u0430\u043c\u0438, \u0442\u0438\u043c \u0441\u0430\u043c\u0438\u043c \u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0443\u044e\u0447\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0434\u043e \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0438<\/p><p class=\"theme-wp-block gb-responsive-813080-identifier\">\u0429\u0435 \u043d\u0435 \u0442\u0430\u043a \u0434\u0430\u0432\u043d\u043e \u043b\u0438\u0448\u0435 \u043f\u043e\u0441\u0442\u0430\u0447\u0430\u043b\u044c\u043d\u0438\u043a\u0438 \u043c\u0430\u043b\u0438 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 Amazon. \u041e\u0434\u043d\u0430\u043a \u0437 \u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0438 2020 \u0440\u043e\u043a\u0443 Amazon \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0432\u0430\u0432 \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u043e\u0437\u0434\u0440\u0456\u0431\u043d\u0438\u043c \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u044f\u043c \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u044f\u043a \u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u0443 \u043e\u043f\u0446\u0456\u044e \u0434\u043b\u044f \u043f\u043e\u043a\u0430\u0437\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0447\u0456\u0442\u043a\u043e \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u043c \u0446\u0456\u043b\u044c\u043e\u0432\u0438\u043c \u0433\u0440\u0443\u043f\u0430\u043c.<\/p><p class=\"theme-wp-block gb-responsive-164226-identifier\">\u042f\u043a \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442\u0438\u0441\u044f \u0446\u0438\u043c \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0456 \u043a\u043e\u043b\u0438 \u0432\u0430\u0440\u0442\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0446\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-390905-identifier\" id=\"was-ist-amazon-retargeting-und-wie-funktioniert-das\">\u0429\u043e \u0442\u0430\u043a\u0435 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 Amazon \u0456 \u044f\u043a \u0432\u0456\u043d \u043f\u0440\u0430\u0446\u044e\u0454?<\/h2><p class=\"theme-wp-block gb-responsive-225161-identifier\">\u0412\u0438, \u043d\u0430\u043f\u0435\u0432\u043d\u043e, \u043d\u0435\u043e\u0434\u043d\u043e\u0440\u0430\u0437\u043e\u0432\u043e \u043f\u043e\u043c\u0456\u0447\u0430\u043b\u0438, \u0449\u043e \u0432\u0441\u044c\u043e\u0433\u043e \u0447\u0435\u0440\u0435\u0437 \u043a\u0456\u043b\u044c\u043a\u0430 \u0445\u0432\u0438\u043b\u0438\u043d \u0430\u0431\u043e \u0433\u043e\u0434\u0438\u043d \u043f\u0456\u0441\u043b\u044f \u043f\u043e\u0448\u0443\u043a\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u043d\u0430 Amazon \u0430\u0431\u043e \u0432 \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0456 \u0432\u0438 \u043f\u043e\u0447\u0438\u043d\u0430\u0454\u0442\u0435 \u0431\u0430\u0447\u0438\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432\u0456\u0434\u0432\u0456\u0434\u0430\u043d\u0438\u0445 \u0441\u0442\u043e\u0440\u0456\u043d\u043e\u043a \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0430\u0431\u043e \u043f\u043e\u0434\u0456\u0431\u043d\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432. \u0423 \u0446\u0435\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u0431\u0430\u0433\u0430\u0442\u043e \u0445\u0442\u043e \u0432\u0456\u0434\u0447\u0443\u0432\u0430\u0454, \u0449\u043e \u0437\u0430 \u043d\u0438\u043c\u0438 \u0441\u043f\u043e\u0441\u0442\u0435\u0440\u0456\u0433\u0430\u044e\u0442\u044c \u0430\u0431\u043e \u043d\u0430\u0432\u0456\u0442\u044c \u043f\u0456\u0434\u0441\u043b\u0443\u0445\u043e\u0432\u0443\u044e\u0442\u044c Facebook \u0442\u0430 \u0456\u043d\u0448\u0456 (\u0441\u0442\u0440\u0430\u0448\u043d\u043e!). \u041d\u0430\u0441\u043f\u0440\u0430\u0432\u0434\u0456 \u0432\u0441\u0435 \u043d\u0430\u0431\u0430\u0433\u0430\u0442\u043e \u043f\u0440\u043e\u0441\u0442\u0456\u0448\u0435: \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u0432\u0430\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0438 \u044f\u043a \u0446\u0456\u043b\u044c\u043e\u0432\u0456\u0439 \u043e\u0441\u043e\u0431\u0456, \u043e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0432\u0438 \u043f\u043e\u0433\u043e\u0434\u0438\u043b\u0438\u0441\u044f \u043d\u0430 \u043e\u0431\u0440\u043e\u0431\u043a\u0443 \u0441\u0432\u043e\u0457\u0445 \u0434\u0430\u043d\u0438\u0445 \u0443 \u0441\u0432\u043e\u0454\u043c\u0443 \u043e\u0431\u043b\u0456\u043a\u043e\u0432\u043e\u043c\u0443 \u0437\u0430\u043f\u0438\u0441\u0456 Facebook, Google \u0430\u0431\u043e Amazon.<\/p><p class=\"theme-wp-block gb-responsive-275461-identifier\">\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u2013 \u0446\u0435 \u0444\u043e\u0440\u043c\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043d\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438. \u0423 \u0446\u044c\u043e\u043c\u0443 \u0432\u0438\u043f\u0430\u0434\u043a\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043f\u043b\u043e\u0449\u0456 \u0432\u0438\u0434\u0456\u043b\u044f\u044e\u0442\u044c\u0441\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u044f\u043c \u043f\u043e\u0437\u0430 \u043c\u0435\u0436\u0430\u043c\u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0443, \u0449\u043e\u0431 \u043f\u043e\u0432\u0435\u0440\u043d\u0443\u0442\u0438 \u0449\u0435 \u0442\u0435\u043f\u043b\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043d\u0430\u0437\u0430\u0434 \u0443 \u043f\u0440\u043e\u0446\u0435\u0441 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0456 \u0437\u0430\u0432\u0435\u0440\u0448\u0438\u0442\u0438 \u0443\u0433\u043e\u0434\u0443. \u041e\u0434\u043d\u0430\u043a \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043d\u0435 \u0454 \u0432\u0438\u043d\u0430\u0445\u043e\u0434\u043e\u043c Amazon. \u0411\u0456\u043b\u044c\u0448\u0435 \u0442\u043e\u0433\u043e, Amazon \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u0437\u043d\u0430\u0447\u043d\u043e \u043f\u0456\u0437\u043d\u0456\u0448\u0435, \u043d\u0456\u0436 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0433\u0456\u0433\u0430\u043d\u0442\u0438, \u0442\u0430\u043a\u0456 \u044f\u043a Facebook \u0456 Google.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-411627-identifier is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-20549-identifier\">\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u2013 \u0446\u0435 \u043c\u0435\u0442\u043e\u0434 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u0432 \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u043a\u043e\u043b\u0438 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447\u0456 \u0432\u0435\u0431\u0441\u0430\u0439\u0442\u0443 \u2013 \u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0443 \u2013 \u043f\u043e\u0437\u043d\u0430\u0447\u0430\u044e\u0442\u044c\u0441\u044f, \u0430 \u043f\u043e\u0442\u0456\u043c \u0437\u043d\u043e\u0432\u0443 \u0437\u0432\u0435\u0440\u0442\u0430\u044e\u0442\u044c\u0441\u044f \u0434\u043e \u043d\u0438\u0445 \u0437 \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u044e \u043d\u0430 \u0456\u043d\u0448\u0438\u0445 \u0432\u0435\u0431\u0441\u0430\u0439\u0442\u0430\u0445.<\/p>\n<cite><a href=\"https:\/\/de.wikipedia.org\/wiki\/Retargeting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia<\/a><\/cite><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-233782-identifier\" id=\"wie-wird-der-kunde-genau-angesprochen\">\u042f\u043a \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e \u0437\u0432\u0435\u0440\u0442\u0430\u044e\u0442\u044c\u0441\u044f \u0434\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430?<\/h3><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-322434-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-586261-identifier\">\u0417\u0430\u0446\u0456\u043a\u0430\u0432\u043b\u0435\u043d\u0456 \u043e\u0441\u043e\u0431\u0438 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u044e\u0442\u044c \u0432\u0430\u0448\u0443 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-517022-identifier\">\u041e\u0434\u043d\u0430\u043a \u0432\u043e\u043d\u0438 \u0439\u0434\u0443\u0442\u044c, \u043d\u0435 \u0437\u0430\u0432\u0435\u0440\u0448\u0438\u0432\u0448\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0443\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-730480-identifier\">\u0412\u043e\u043d\u0438 \u0431\u0430\u0447\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432\u0430\u0448\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u043f\u0456\u0434 \u0447\u0430\u0441 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0443\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293857-identifier\">\u0406\u043d\u0442\u0435\u0440\u0435\u0441 \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432\u0456\u0434\u043d\u043e\u0432\u043b\u044e\u0454\u0442\u044c\u0441\u044f\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163306-identifier\">\u0413\u043e\u0442\u043e\u0432\u0456 \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0438 \u0434\u043e\u0434\u0430\u044e\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0434\u043e \u043a\u043e\u0448\u0438\u043a\u0430!<\/li><\/ol><\/div><div class=\"wp-block-image gb-responsive-478096-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg\" alt=\"amazon retargeting on facebook - so geht retargeting\" class=\"wp-image-17733\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-528627-identifier\">\u0417 Amazon Retargeting \u0432\u0438 \u0437\u043e\u0441\u0435\u0440\u0435\u0434\u0436\u0443\u0454\u0442\u0435\u0441\u044f \u043d\u0430 \u043e\u0441\u043e\u0431\u0430\u0445, \u044f\u043a\u0456 \u0432\u0456\u0434\u0432\u0456\u0434\u0430\u043b\u0438 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0456 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0430\u0431\u043e \u0440\u0430\u043d\u0456\u0448\u0435 \u043a\u0443\u043f\u0443\u0432\u0430\u043b\u0438 \u0443 \u0432\u0430\u0441 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-227006-identifier\" id=\"welche-werbemoglichkeiten-stehen-ihnen-auf-amazon-uberhaupt-zur-verfugung\">\u042f\u043a\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0456 \u0432\u0430\u043c \u043d\u0430 Amazon?<\/h3><p class=\"theme-wp-block gb-responsive-725392-identifier\">\u0417\u0430\u0445\u043e\u0434\u0438 \u0437 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u043c\u043e\u0436\u0443\u0442\u044c \u043f\u043e\u0447\u0430\u0442\u0438\u0441\u044f \u043b\u0438\u0448\u0435 \u043f\u0456\u0441\u043b\u044f \u0442\u043e\u0433\u043e, \u044f\u043a \u043d\u0430 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0430\u0445 \u0434\u0435\u0442\u0430\u043b\u0435\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0431\u0443\u0434\u0435 \u0434\u043e\u0441\u0442\u0430\u0442\u043d\u044c\u043e \u0442\u0440\u0430\u0444\u0456\u043a\u0443. \u0414\u043b\u044f \u0434\u043e\u0441\u044f\u0433\u043d\u0435\u043d\u043d\u044f \u0446\u044c\u043e\u0433\u043e \u0432\u0430\u043c \u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u0438 <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\">PPC \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457<\/a>. Amazon \u043e\u0431&#8217;\u0454\u0434\u043d\u0443\u0454 \u043a\u0456\u043b\u044c\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043f\u043e\u0441\u043b\u0443\u0433, \u0449\u043e\u0431 \u0434\u043e\u0437\u0432\u043e\u043b\u0438\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u044f\u043c \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u043e\u0457 \u0432\u043b\u0430\u0441\u043d\u0456 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0442\u0430 \u0431\u0440\u0435\u043d\u0434\u0438. \u041f\u0435\u0440\u0448 \u043d\u0456\u0436 \u043c\u0438 \u043f\u043e\u0447\u043d\u0435\u043c\u043e, \u043c\u0438 \u0445\u043e\u0442\u0456\u043b\u0438 \u0431 \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0439 \u0435\u043a\u0441\u043a\u0443\u0440\u0441 \u0443 \u0442\u0435\u0440\u043c\u0456\u043d\u0438, \u044f\u043a\u0456 \u043c\u0438 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0454\u043c\u043e \u043d\u0438\u0436\u0447\u0435.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-268844-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-350917-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-advertising\/\">\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0430 Amazon<\/a> \u2014 \u0446\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 Amazon, \u0447\u0435\u0440\u0435\u0437 \u044f\u043a\u0443 \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u0442\u0430 \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430 Amazon.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-869355-identifier\">PPC \u043e\u0437\u043d\u0430\u0447\u0430\u0454 &#8220;\u043e\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043a\u043b\u0456\u043a&#8221; \u0456 \u0441\u0442\u043e\u0441\u0443\u0454\u0442\u044c\u0441\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439, \u0434\u0435 \u0432\u0438 \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u0437\u0430 \u043a\u043e\u0436\u0435\u043d \u043a\u043b\u0456\u043a.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-756861-identifier\">CPC \u0454 \u0430\u0431\u0440\u0435\u0432\u0456\u0430\u0442\u0443\u0440\u043e\u044e \u0434\u043b\u044f &#8220;\u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0437\u0430 \u043a\u043b\u0456\u043a&#8221; \u0456 \u0441\u0442\u043e\u0441\u0443\u0454\u0442\u044c\u0441\u044f \u0441\u0430\u043c\u043e\u0433\u043e \u043c\u0435\u0442\u043e\u0434\u0443 \u0432\u0438\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u0440\u0430\u0445\u0443\u043d\u043a\u0456\u0432.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307242-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/from-the-advertising-column-to-the-digital-age-how-you-benefit-from-amazon-dsp\/\">DSP \u043e\u0437\u043d\u0430\u0447\u0430\u0454 \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0437\u0456 \u0441\u0442\u043e\u0440\u043e\u043d\u0438 \u043f\u043e\u043f\u0438\u0442\u0443<\/a>. DSP \u2014 \u0446\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043d\u0435 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f, \u044f\u043a\u0435 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u044f\u043c \u043d\u0430\u0446\u0456\u043b\u044e\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430 \u0456\u043d\u0448\u0438\u0445 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0430\u0445 \u043f\u043e\u0437\u0430 \u043c\u0435\u0436\u0430\u043c\u0438 Amazon, \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0437 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u043d\u0430 Amazon \u0442\u0430 \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u0441\u0432\u043e\u0457 \u0432\u043b\u0430\u0441\u043d\u0456 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457, \u0442\u0430\u043a\u0456 \u044f\u043a \u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u0430\u0431\u043e \u0421\u0445\u043e\u0436\u0456 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-128533-identifier\">\u041d\u0430\u0446\u0456\u043b\u044e\u0432\u0430\u043d\u043d\u044f \u2014 \u0446\u0435 \u043c\u0435\u0442\u043e\u0434, \u043f\u0440\u0438 \u044f\u043a\u043e\u043c\u0443 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456 \u0437\u0432\u0435\u0440\u0442\u0430\u044e\u0442\u044c\u0441\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0457\u0445\u043d\u0456\u0445 \u0443\u043f\u043e\u0434\u043e\u0431\u0430\u043d\u044c \u0456 \u043d\u0430\u043c\u0456\u0440\u0456\u0432 \u043f\u043e\u0448\u0443\u043a\u0443 \u043d\u0430 Amazon \u0442\u0430 \u043f\u043e\u0437\u0430 \u0439\u043e\u0433\u043e \u043c\u0435\u0436\u0430\u043c\u0438. \u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0430 Amazon \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u043b\u0438\u0448\u0435 \u043d\u0430\u0446\u0456\u043b\u044e\u0432\u0430\u043d\u043d\u044f \u0437\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438, \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438 \u0442\u0430 \u043e\u0431\u043c\u0435\u0436\u0435\u043d\u0438\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f\u043c (\u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0456\u0432, \u043d\u0430\u043c\u0456\u0440\u0456\u0432 \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u043c\u0456\u0441\u0446\u0435\u0437\u043d\u0430\u0445\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0442\u043e\u0449\u043e).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-967733-identifier\">\u041d\u0430\u0446\u0456\u043b\u044e\u0432\u0430\u043d\u043d\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430 \u2013 \u041a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447 X \u0432\u0456\u0434\u0432\u0456\u0434\u0430\u0432 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0443 \u0434\u0435\u0442\u0430\u043b\u0435\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 Y \u0430\u0431\u043e \u043c\u0430\u0454 \u043f\u0435\u0432\u043d\u0456 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0438, \u0456 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0446\u0456\u0454\u0457 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457 \u0439\u043e\u043c\u0443 \u043d\u0430\u0434\u0430\u044e\u0442\u044c\u0441\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-537815-identifier\">\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u2014 \u0446\u0435 \u043c\u0435\u0442\u043e\u0434, \u043f\u0440\u0438 \u044f\u043a\u043e\u043c\u0443 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0456 \u043f\u043e\u043a\u0443\u043f\u0446\u0456 \u0437\u0432\u0435\u0440\u0442\u0430\u044e\u0442\u044c\u0441\u044f \u0437\u043d\u043e\u0432\u0443 \u043f\u0456\u0441\u043b\u044f \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0430\u0448\u043e\u0457 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443, \u0449\u043e\u0431 \u0437\u0430\u0432\u0435\u0440\u0448\u0438\u0442\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0443. \u041e\u0434\u043d\u0430\u043a \u0437 Amazon Retargeting, \u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u0421\u0445\u043e\u0436\u0438\u043c \u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f\u043c, \u0442\u0430\u043a\u043e\u0436 \u043c\u043e\u0436\u043d\u0430 \u043d\u0430\u0446\u0456\u043b\u044e\u0432\u0430\u0442\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432, \u044f\u043a\u0456 \u0432\u0438\u044f\u0432\u0438\u043b\u0438 \u0456\u043d\u0442\u0435\u0440\u0435\u0441 \u0434\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-141785-identifier\">\u0426\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0456 \u0432\u0430\u043c \u044f\u043a \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u043e\u0437\u0434\u0440\u0456\u0431\u043d\u043e\u043c\u0443 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0435\u0432\u0456 \u043d\u0430 Amazon:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-333029-identifier\" id=\"sponsored-products\">\u0421\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0456 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438<\/h4><p class=\"theme-wp-block gb-responsive-373993-identifier\">\u041d\u0430\u0439\u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0456\u0448\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u0441\u0435\u0440\u0435\u0434 \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u043e\u0437\u0434\u0440\u0456\u0431\u043d\u0438\u0445 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u043d\u0430 Amazon. \u0421\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0456 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u2014 \u0446\u0435 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f, \u0449\u043e \u0431\u0430\u0437\u0443\u044e\u0442\u044c\u0441\u044f \u043d\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u0441\u043b\u043e\u0432\u0430\u0445 \u0442\u0430 ASIN, \u044f\u043a\u0456 \u043f\u0456\u0434\u0432\u0438\u0449\u0443\u044e\u0442\u044c \u0432\u0438\u0434\u0438\u043c\u0456\u0441\u0442\u044c \u043e\u043a\u0440\u0435\u043c\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0443 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445 \u043f\u043e\u0448\u0443\u043a\u0443 \u0442\u0430 \u043d\u0430 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0430\u0445 \u0434\u0435\u0442\u0430\u043b\u0435\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432. \u0412\u0438\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u0440\u0430\u0445\u0443\u043d\u043a\u0456\u0432 \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 CPC.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-954686-identifier\"><img decoding=\"async\" width=\"844\" height=\"742\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png\" alt=\"Retargeting on Amazon \u2013 Sponsored Products\" class=\"wp-image-17726\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-407x358.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-768x675.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-441041-identifier\" id=\"sponsored-brands\">\u0421\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0456 \u0431\u0440\u0435\u043d\u0434\u0438<\/h4><p class=\"theme-wp-block gb-responsive-633607-identifier\">\u0421\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0456 \u0431\u0440\u0435\u043d\u0434\u0438 \u043f\u0456\u0434\u0445\u043e\u0434\u044f\u0442\u044c \u0434\u043b\u044f \u043f\u0456\u0434\u0432\u0438\u0449\u0435\u043d\u043d\u044f \u043e\u0431\u0456\u0437\u043d\u0430\u043d\u043e\u0441\u0442\u0456 \u043f\u0440\u043e \u0431\u0440\u0435\u043d\u0434 \u0456 \u0437&#8217;\u044f\u0432\u043b\u044f\u044e\u0442\u044c\u0441\u044f \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445 \u043f\u043e\u0448\u0443\u043a\u0443 \u0442\u0430 \u043d\u0430 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0430\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0456. \u0420\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0435\u0446\u044c \u043c\u0430\u0454 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u0456\u0439 \u0431\u0440\u0435\u043d\u0434 \u043d\u0430 \u0432\u0435\u0440\u0445\u0443 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456\u0432 \u0437 \u0442\u0440\u044c\u043e\u043c\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438 \u0442\u0430 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u043e\u043c \u0431\u0440\u0435\u043d\u0434\u0443, \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u044e\u0447\u0438 \u0421\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0456 \u0431\u0440\u0435\u043d\u0434\u0438. \u041a\u043b\u0456\u0454\u043d\u0442\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0431\u0443\u0442\u0438 \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0456 \u043d\u0430 \u0446\u0456\u043b\u044c\u043e\u0432\u0443 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0443 \u0430\u0431\u043e \u043c\u0430\u0433\u0430\u0437\u0438\u043d. \u0412\u0438\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u0440\u0430\u0445\u0443\u043d\u043a\u0456\u0432 \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 CPC.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-225037-identifier\"><img decoding=\"async\" width=\"844\" height=\"486\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png\" alt=\"Amazon Remarketing Pixel - Sponsored Brands Ads\" class=\"wp-image-17720\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-407x234.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-768x442.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-470153-identifier\" id=\"sponsored-display-ads\">\u0421\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0456 \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f<\/h4><p class=\"theme-wp-block gb-responsive-558421-identifier\">\u0420\u0456\u0437\u043d\u0438\u0446\u044f \u043c\u0456\u0436 \u0421\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0438\u043c\u0438 \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0438\u043c\u0438 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f\u043c\u0438 \u0442\u0430 \u0421\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0438\u043c\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438 \u0456 \u0431\u0440\u0435\u043d\u0434\u0430\u043c\u0438 \u043f\u043e\u043b\u044f\u0433\u0430\u0454 \u0443 \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c. \u0421\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0456 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0456 \u0431\u0440\u0435\u043d\u0434\u0438 \u0431\u0430\u0437\u0443\u044e\u0442\u044c\u0441\u044f \u043d\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u0441\u043b\u043e\u0432\u0430\u0445 \u0456 \u0437&#8217;\u044f\u0432\u043b\u044f\u044e\u0442\u044c\u0441\u044f \u043b\u0438\u0448\u0435 \u043d\u0430 Amazon. \u0421\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0456 \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u044e\u0442\u044c \u0434\u0430\u043d\u0456 \u0442\u0430 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430 \u0456 \u043c\u043e\u0436\u0443\u0442\u044c \u0442\u0430\u043a\u043e\u0436 \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0430\u0442\u0438\u0441\u044f \u043f\u043e\u0437\u0430 \u043c\u0435\u0436\u0430\u043c\u0438 Amazon. \u0426\u0435 \u043d\u0430\u0434\u0430\u0454 \u0421\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432\u0430\u043d\u0438\u043c \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0438\u043c \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f\u043c \u0431\u0456\u043b\u044c\u0448\u0438\u0439 \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f, \u0437\u0430\u0445\u043e\u043f\u043b\u044e\u044e\u0447\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0442\u0430\u043c, \u0434\u0435 \u0432\u0456\u043d \u0437\u0430\u0440\u0430\u0437 \u0437\u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c\u0441\u044f, \u0456 \u0457\u0445 \u0442\u0430\u043a\u043e\u0436 \u043c\u043e\u0436\u043d\u0430 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0434\u043b\u044f \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u043d\u0430 Amazon. \u0412\u0438\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u0440\u0430\u0445\u0443\u043d\u043a\u0456\u0432 \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 CPC.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-888858-identifier\" id=\"werbemittel-von-amazon-dsp\">\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438 \u0437 Amazon DSP<\/h3><p class=\"theme-wp-block gb-responsive-15348-identifier\">\u042f\u043a \u043c\u0438 \u0437\u0433\u0430\u0434\u0443\u0432\u0430\u043b\u0438 \u0440\u0430\u043d\u0456\u0448\u0435, DSP \u2014 \u0446\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u044f, \u044f\u043a\u0430 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0430\u0442\u0438 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u0447\u0435\u0440\u0435\u0437 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043d\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0442\u0430\u043a\u043e\u0436 \u043f\u043e\u0437\u0430 \u043c\u0435\u0436\u0430\u043c\u0438 Amazon. \u0414\u043b\u044f \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043d\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043c\u0435\u0434\u0456\u0430\u043f\u043b\u043e\u0449\u0456, \u0442\u043e\u0431\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043f\u043b\u043e\u0449\u0456, \u043c\u043e\u0436\u0443\u0442\u044c \u0431\u0443\u0442\u0438 \u043f\u0440\u0438\u0434\u0431\u0430\u043d\u0456 \u043f\u043e\u0437\u0430 \u043c\u0435\u0436\u0430\u043c\u0438 Amazon. \u0412\u0430\u043c \u043d\u0435 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0431\u0443\u0442\u0438 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0435\u043c \u043d\u0430 Amazon, \u0449\u043e\u0431 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u0438 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f DSP.<\/p><p class=\"theme-wp-block gb-responsive-848078-identifier\">\u0429\u043e\u0431 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0438\u0442\u0438 \u0443\u0441\u043f\u0456\u0448\u043d\u0435 \u0434\u043e\u0441\u044f\u0433\u043d\u0435\u043d\u043d\u044f \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u043e\u0457 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457 \u0442\u0430 \u0441\u0442\u0438\u043c\u0443\u043b\u044e\u0432\u0430\u0442\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0438, Amazon \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0454 \u0440\u0456\u0437\u043d\u0456 \u0444\u043e\u0440\u043c\u0430\u0442\u0438. \u042f\u043a \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0435\u0446\u044c, \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0433\u043d\u0443\u0447\u043a\u043e \u0432\u0438\u0440\u0456\u0448\u0443\u0432\u0430\u0442\u0438, \u0447\u0438 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u043e\u0457 \u0432\u043b\u0430\u0441\u043d\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f, \u0447\u0438 \u0441\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442\u0438\u0441\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u043c\u0438 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0430\u043c\u0438 Amazon, \u0442\u0430\u043a\u0438\u043c\u0438 \u044f\u043a \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u0430\u0431\u043b\u043e\u043d\u0438 \u0434\u043b\u044f \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c \u0430\u0431\u043e \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0442\u043e\u0440 \u0432\u0456\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0438.<\/p><p class=\"theme-wp-block gb-responsive-913090-identifier\">\u041d\u0430 \u0432\u0456\u0434\u043c\u0456\u043d\u0443 \u0432\u0456\u0434 \u0442\u0440\u0430\u0434\u0438\u0446\u0456\u0439\u043d\u0438\u0445 PPC \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c, \u0432\u0438\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u0440\u0430\u0445\u0443\u043d\u043a\u0456\u0432 \u0437\u0430 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u0447\u0435\u0440\u0435\u0437 DSP \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 CPM (\u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0437\u0430 \u0442\u0438\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u0456\u0432). \u0421\u0430\u043c Amazon \u0437\u0430\u0437\u043d\u0430\u0447\u0430\u0454, \u0449\u043e \u0432 \u0437\u0430\u043b\u0435\u0436\u043d\u043e\u0441\u0442\u0456 \u0432\u0456\u0434 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0443, \u0432\u0438 \u043f\u043e\u0432\u0438\u043d\u043d\u0456 \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u0442\u0438 \u043c\u0456\u043d\u0456\u043c\u0430\u043b\u044c\u043d\u0438\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u0431\u043b\u0438\u0437\u044c\u043a\u043e 35 000 \u0434\u043e\u043b\u0430\u0440\u0456\u0432. \u041e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f DSP \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442\u044c\u0441\u044f \u043f\u043e\u0437\u0430 \u043c\u0435\u0436\u0430\u043c\u0438 Amazon, \u0457\u0445 \u043c\u043e\u0436\u043d\u0430 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0434\u043b\u044f \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u043d\u0430 Amazon.<\/p><p class=\"theme-wp-block gb-responsive-300820-identifier\">\u0417 \u0446\u0438\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u043c\u0438 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u044f\u043c\u0438 \u0432\u0438 \u044f\u043a \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u043e\u0437\u0434\u0440\u0456\u0431\u043d\u0438\u0439 \u043f\u0440\u043e\u0434\u0430\u0432\u0435\u0446\u044c \u043c\u0430\u0454\u0442\u0435 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0440\u043e\u0437\u043f\u043e\u0447\u0430\u0442\u0438 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0437 Amazon DSP:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-971434-identifier\" id=\"display-ads\">\u0414\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f<\/h4><p class=\"theme-wp-block gb-responsive-17283-identifier\">\u0414\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u2014 \u0446\u0435 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f, \u044f\u043a\u0456 \u043c\u0456\u0441\u0442\u044f\u0442\u044c \u0442\u0435\u043a\u0441\u0442 \u0456 \u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u0456 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438 \u0437 \u043a\u043d\u043e\u043f\u043a\u043e\u044e \u0437\u0430\u043a\u043b\u0438\u043a\u0443 \u0434\u043e \u0434\u0456\u0457 (CTA) \u0456 \u0432\u0435\u0434\u0443\u0442\u044c \u043d\u0430 \u0446\u0456\u043b\u044c\u043e\u0432\u0443 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0443. \u041e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u0440\u043e\u0437\u043c\u0456\u0449\u0443\u044e\u0442\u044c\u0441\u044f \u0432\u0433\u043e\u0440\u0456 \u0430\u0431\u043e \u0437\u0431\u043e\u043a\u0443 \u0432\u0435\u0431-\u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 \u0430\u0431\u043e \u0432\u043c\u0456\u0441\u0442\u0443. \u0422\u0443\u0442 \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u043d\u0430\u0439\u0442\u0438 <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-advertising?ref_=a20m_us_p_dsp_faq_blg_da\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a \u0437\u0456 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0438\u0445 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c<\/a> \u0430 \u0442\u0430\u043a\u043e\u0436 <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-ads-examples?ref_=a20m_us_lbr_gd_dispad_gd_daex\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0456 \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0438 \u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u0438\u0445 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0456\u0432 \u0456 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0456\u0432 CTA<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-375387-identifier\" id=\"audio-ads\">\u0410\u0443\u0434\u0456\u043e \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f<\/h4><p class=\"theme-wp-block gb-responsive-456738-identifier\">\u042f\u043a\u0449\u043e \u0432\u0438 \u0445\u043e\u0447\u0435\u0442\u0435 \u0434\u043e\u043f\u043e\u0432\u043d\u0438\u0442\u0438 \u0441\u0432\u043e\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0430\u0443\u0434\u0456\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u043e\u044e, Amazon \u0442\u0430\u043a\u043e\u0436 \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0454 \u0446\u0435\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439 \u0444\u043e\u0440\u043c\u0430\u0442. \u0410\u0443\u0434\u0456\u043e \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u043c\u043e\u0436\u0443\u0442\u044c \u0442\u0440\u0438\u0432\u0430\u0442\u0438 \u0432\u0456\u0434 10 \u0434\u043e 30 \u0441\u0435\u043a\u0443\u043d\u0434 \u0456 \u0432\u0456\u0434\u0442\u0432\u043e\u0440\u044e\u044e\u0442\u044c\u0441\u044f \u0447\u0435\u0440\u0435\u0437 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u0456 \u0456\u043d\u0442\u0435\u0440\u0432\u0430\u043b\u0438 \u043f\u0456\u0434 \u0447\u0430\u0441 \u043f\u0435\u0440\u0435\u0440\u0432 \u043c\u0456\u0436 \u043f\u0456\u0441\u043d\u044f\u043c\u0438 \u043d\u0430 Amazon Music.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-548942-identifier\" id=\"video-ads\">\u0412\u0456\u0434\u0435\u043e \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f<\/h4><p class=\"theme-wp-block gb-responsive-600446-identifier\">\u0412\u0456\u0434\u0435\u043e \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0456 \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0456\u0432, \u0440\u043e\u0437\u0434\u0440\u0456\u0431\u043d\u0438\u0445 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u0456 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432. \u0420\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u0456 \u043c\u043e\u0436\u0443\u0442\u044c \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u0438 \u0457\u0445 \u043d\u0435\u0437\u0430\u043b\u0435\u0436\u043d\u043e \u0432\u0456\u0434 \u0442\u043e\u0433\u043e, \u0447\u0438 \u043f\u0440\u043e\u0434\u0430\u044e\u0442\u044c \u0432\u043e\u043d\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u043d\u0430 Amazon, \u0447\u0438 \u043d\u0456. \u041e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442\u044c\u0441\u044f \u0430\u0431\u043e \u043f\u0435\u0440\u0435\u0434, \u0430\u0431\u043e \u0432 \u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0456 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443, \u0449\u043e \u0442\u0440\u0430\u043d\u0441\u043b\u044e\u0454\u0442\u044c\u0441\u044f \u043d\u0430 Amazon.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-534876-identifier\" id=\"dynamik-in-der-schaltung-der-anzeigen\">\u0414\u0438\u043d\u0430\u043c\u0456\u043a\u0430 \u0440\u043e\u0437\u043c\u0456\u0449\u0435\u043d\u043d\u044f \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c<\/h3><p class=\"theme-wp-block gb-responsive-212182-identifier\">\u0411\u0430\u0436\u0430\u0454\u0442\u0435 \u0431\u0456\u043b\u044c\u0448\u0435 \u0434\u0438\u043d\u0430\u043c\u0456\u043a\u0438 \u0432 \u0440\u043e\u0437\u043c\u0456\u0449\u0435\u043d\u043d\u0456 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c? Amazon DSP \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0454 \u0446\u044e \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0443 \u0444\u043e\u0440\u043c\u0456 \u0434\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u0438\u0445 \u0456 \u0430\u0434\u0430\u043f\u0442\u0438\u0432\u043d\u0438\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u0456\u0432 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c \u2013 \u0414\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u0456 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0456 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f (DEA) \u0442\u0430 \u0410\u0434\u0430\u043f\u0442\u0438\u0432\u043d\u0456 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0456 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u0456 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0438 (REC). \u0422\u0430\u043a\u0438\u043c \u0447\u0438\u043d\u043e\u043c, Amazon \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u0443\u0454 \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u043e\u0437\u0434\u0440\u0456\u0431\u043d\u0438\u0445 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0456\u0432, \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0447\u0438 \u0457\u043c \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0434\u043e\u0441\u0432\u0456\u0434 \u043e\u043d\u043b\u0430\u0439\u043d-\u0433\u0456\u0433\u0430\u043d\u0442\u0430 \u0431\u0435\u0437 \u0437\u043d\u0430\u0447\u043d\u0438\u0445 \u0437\u0443\u0441\u0438\u043b\u044c \u0437 \u0457\u0445\u043d\u044c\u043e\u0433\u043e \u0431\u043e\u043a\u0443.<\/p><p class=\"theme-wp-block gb-responsive-55413-identifier\">\u041f\u0440\u0438 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u0456 DEA Amazon \u0448\u0443\u043a\u0430\u0454 \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u0456 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0434\u0430\u043d\u0438\u0445 \u043f\u0440\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u043e\u0433\u043e ASIN \u0456 \u0442\u0435\u0441\u0442\u0443\u0454 \u0440\u0456\u0437\u043d\u0456 \u0432\u0430\u0440\u0456\u0430\u0446\u0456\u0457 \u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u044c, \u0442\u0435\u043a\u0441\u0442\u0456\u0432, \u043c\u0430\u043a\u0435\u0442\u0456\u0432 \u0456 \u0434\u0438\u0437\u0430\u0439\u043d\u0456\u0432, \u0449\u043e\u0431 \u0434\u043e\u0441\u044f\u0433\u0442\u0438 \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456\u0432 \u0437 \u0440\u043e\u0437\u043c\u0456\u0449\u0435\u043d\u043d\u044f\u043c\u0438.<\/p><p class=\"theme-wp-block gb-responsive-408041-identifier\">\u041d\u0430\u0441\u0442\u0443\u043f\u043d\u0456 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u0432\u0438\u0442\u044f\u0433\u0443\u044e\u0442\u044c\u0441\u044f \u0442\u0430 \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442\u044c\u0441\u044f \u0437 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 Amazon:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431923-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-7676-identifier\">\u041d\u0430\u0437\u0432\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-988921-identifier\">\u0417\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518957-identifier\">\u041b\u043e\u0433\u043e\u0442\u0438\u043f Prime<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-521781-identifier\">\u0426\u0456\u043d\u0430<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-503012-identifier\">\u0412\u0456\u0434\u0433\u0443\u043a\u0438<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-930528-identifier\">\u0456 \u043a\u043d\u043e\u043f\u043a\u0430 \u0437\u0430\u043a\u043b\u0438\u043a\u0443 \u0434\u043e \u0434\u0456\u0457<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-251814-identifier\">\u0414\u0443\u0436\u0435 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0438\u0439 \u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a \u0437 \u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u0438\u0445 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0456\u0432, \u0440\u043e\u0437\u043c\u0456\u0449\u0435\u043d\u043d\u044f \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c, \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0439 \u0442\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u0443 \u0437\u0430\u0442\u0432\u0435\u0440\u0434\u0436\u0435\u043d\u043d\u044f <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-specs\/ecommerce?ref_=a20m_us_spcs_ecm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u043c\u043e\u0436\u043d\u0430 \u0437\u043d\u0430\u0439\u0442\u0438 \u0442\u0443\u0442 \u043d\u0430 Amazon<\/a>.<\/p><div class=\"wp-block-image gb-responsive-606578-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg\" alt=\"Amazon Retargeting Campaign with Dynamic E-Commerce Ads (DEA)\" class=\"wp-image-17710\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA-407x339.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-161178-identifier\" id=\"welche-targeting-optionen-stehen-ihnen-bei-amazon-retargeting-zur-verfugung\">\u042f\u043a\u0456 \u0432\u0430\u0440\u0456\u0430\u043d\u0442\u0438 \u043d\u0430\u0446\u0456\u043b\u044e\u0432\u0430\u043d\u043d\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0456 \u0432\u0430\u043c \u0437 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u043c \u043d\u0430 Amazon?<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-228702-identifier\" id=\"asin-retargeting-product-views\">\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0437\u0430 ASIN \u2013 \u041f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432<\/h4><p class=\"theme-wp-block gb-responsive-891270-identifier\">\u041f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u2014 \u0446\u0435 \u043a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u0439 \u0432\u0430\u0440\u0456\u0430\u043d\u0442 \u0434\u043b\u044f \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c \u0456 \u0454 \u0434\u0443\u0436\u0435 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0438\u043c, \u043e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043e\u0431\u0456\u0446\u044f\u0454 \u043d\u0430\u0439\u0432\u0438\u0449\u0443 \u0432\u0456\u0434\u0434\u0430\u0447\u0443 \u0432\u0456\u0434 \u0432\u0438\u0442\u0440\u0430\u0442 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 (ROAS). \u041f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u0439 \u043f\u043e\u043a\u0443\u043f\u0435\u0446\u044c \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0430\u0454 \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u0430\u043b\u0435 \u043d\u0435 \u043a\u0443\u043f\u0443\u0454 \u0439\u043e\u0433\u043e. \u0419\u043e\u0433\u043e \u043d\u0430\u0446\u0456\u043b\u044e\u044e\u0442\u044c, \u043f\u043e\u043a\u0438 \u0432\u0456\u043d \u043d\u0435 \u043a\u0443\u043f\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0430\u0431\u043e \u043d\u0435 \u0432\u0438\u0439\u0434\u0435 \u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u043c\u0435\u0440\u0435\u0436\u0456.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-148884-identifier\" id=\"asin-retargeting-product-searches\">\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0437\u0430 ASIN \u2013 \u041f\u043e\u0448\u0443\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432<\/h4><p class=\"theme-wp-block gb-responsive-101289-identifier\">\u041a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447 \u0432\u0432\u043e\u0434\u0438\u0442\u044c \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0438\u0439 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0439 \u0437\u0430\u043f\u0438\u0442, \u044f\u043a\u0438\u0439 \u043f\u043e\u0432&#8217;\u044f\u0437\u0430\u043d\u0438\u0439 \u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0432\u0430\u043d\u0438\u043c ASIN. \u041d\u0430 \u0446\u0435\u0439 ASIN \u043c\u043e\u0436\u043d\u0430 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u0442\u0438 \u043d\u0430\u0446\u0456\u043b\u044e\u0432\u0430\u043d\u043d\u044f. \u041e\u0434\u043d\u0430\u043a \u043a\u043b\u044e\u0447\u043e\u0432\u0435 \u0441\u043b\u043e\u0432\u043e \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u0454\u0442\u044c\u0441\u044f \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0456\u0447\u043d\u043e Amazon. \u041e\u043d\u043b\u0430\u0439\u043d-\u0440\u043e\u0437\u0434\u0440\u0456\u0431\u043d\u0438\u0439 \u043f\u0440\u043e\u0434\u0430\u0432\u0435\u0446\u044c \u043d\u0435 \u043c\u0430\u0454 \u0434\u043e\u0441\u0442\u0443\u043f\u0443 \u0434\u043e \u0446\u044c\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0443 \u0432\u0456\u0434\u0431\u043e\u0440\u0443.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-311963-identifier\" id=\"asin-retargeting-brand-views\">ASIN \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u2013 \u041f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0438 \u0431\u0440\u0435\u043d\u0434\u0443<\/h4><p class=\"theme-wp-block gb-responsive-671483-identifier\">\u042f\u043a\u0449\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0430\u0454 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0443 \u043f\u0440\u043e\u0442\u044f\u0433\u043e\u043c \u043f\u0435\u0432\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0456\u043e\u0434\u0443, \u0457\u0445 \u043c\u043e\u0436\u043d\u0430 \u043d\u0430\u0446\u0456\u043b\u0438\u0442\u0438 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u043e.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-363068-identifier\" id=\"asin-retargeting-brand-purchases\">ASIN \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u2013 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0431\u0440\u0435\u043d\u0434\u0443<\/h4><p class=\"theme-wp-block gb-responsive-209571-identifier\">\u042f\u043a\u0449\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447 \u043a\u0443\u043f\u0443\u0454 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0432\u0456\u0434 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u0456 \u0432\u0438 \u0445\u043e\u0447\u0435\u0442\u0435 \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0432\u0430\u0442\u0438 \u0439\u043e\u043c\u0443 \u0456\u043d\u0448\u0456 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0437 \u0442\u043e\u0433\u043e \u0436 \u0431\u0440\u0435\u043d\u0434\u0443, \u0457\u0445 \u0442\u0430\u043a\u043e\u0436 \u043c\u043e\u0436\u043d\u0430 \u043d\u0430\u0446\u0456\u043b\u0438\u0442\u0438. \u0412\u0430\u0440\u0456\u0430\u043d\u0442, \u044f\u043a\u0438\u0439 \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e \u043f\u0456\u0434\u0445\u043e\u0434\u0438\u0442\u044c \u0434\u043b\u044f <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-to-reach-the-right-customers-with-amazon-display-ads-including-step-by-step-guide\/\">\u043a\u0440\u043e\u0441-\u043f\u0440\u043e\u0434\u0430\u0436\u0443 \u0442\u0430 \u0430\u043f\u0441\u0435\u0439\u043b\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-781386-identifier\" id=\"asin-retargeting-product-purchases\">ASIN \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u2013 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432<\/h4><p class=\"theme-wp-block gb-responsive-798139-identifier\">\u041a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447 \u0437\u0430\u043c\u043e\u0432\u043b\u044f\u0454 \u0441\u043f\u043e\u0436\u0438\u0432\u0447\u0438\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0434\u043e\u0431\u0430\u0432\u043a\u0438, \u044f\u043a\u0456 \u043c\u043e\u0436\u043d\u0430 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e \u0437\u0430\u043c\u043e\u0432\u043b\u044f\u0442\u0438 \u0447\u0435\u0440\u0435\u0437 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u0456 \u0456\u043d\u0442\u0435\u0440\u0432\u0430\u043b\u0438. \u0422\u043e\u043c\u0443 \u0457\u0445 \u043c\u043e\u0436\u043d\u0430 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u043e \u043d\u0430\u0446\u0456\u043b\u0438\u0442\u0438 \u0447\u0435\u0440\u0435\u0437 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 Amazon, \u0449\u043e\u0431 \u0441\u043f\u043e\u043d\u0443\u043a\u0430\u0442\u0438 \u0457\u0445 \u0437\u043d\u043e\u0432\u0443 \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u0435 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0442\u0430\u043c.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-862483-identifier\" id=\"asin-retargeting-similarities-product-views\">ASIN \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u2013 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0438 \u0441\u0445\u043e\u0436\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432<\/h4><p class=\"theme-wp-block gb-responsive-699982-identifier\">\u042f\u043a\u0449\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0430\u0454 \u0441\u0445\u043e\u0436\u0456 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0432\u0456\u0434 \u0456\u043d\u0448\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432, \u0434\u043b\u044f \u0446\u044c\u043e\u0433\u043e \u043c\u043e\u0436\u043d\u0430 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u0442\u0438 \u043d\u0430\u0446\u0456\u043b\u0435\u043d\u043d\u044f. \u041e\u0434\u043d\u0430\u043a \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c Amazon \u0432\u0438\u0440\u0456\u0448\u0443\u0454, \u044f\u043a\u0456 ASIN \u0432\u0438\u0431\u0440\u0430\u0442\u0438.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-93676-identifier\" id=\"asin-retargeting-competitor-conquesting\">ASIN \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u2013 \u0437\u0430\u0432\u043e\u044e\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432<\/h4><p class=\"theme-wp-block gb-responsive-869853-identifier\">\u0417\u0430\u0432\u043e\u044e\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432 \u0454 \u043f\u043e\u0434\u0456\u0431\u043d\u0438\u043c \u0432\u0430\u0440\u0456\u0430\u043d\u0442\u043e\u043c \u0434\u043e \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0456\u0432 \u0441\u0445\u043e\u0436\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432. \u041e\u0434\u043d\u0430\u043a \u0442\u0443\u0442 \u0443 \u0432\u0430\u0441 \u0454 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u043e \u0432\u0438\u0431\u0440\u0430\u0442\u0438 \u043f\u0435\u0432\u043d\u0456 ASIN. \u0423 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0430\u0445 \u0441\u0445\u043e\u0436\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 Amazon \u0440\u043e\u0431\u0438\u0442\u044c \u0446\u0435 \u0437\u0430 \u0432\u0430\u0441.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-11279-identifier\" id=\"mit-welchen-kosten-ist-bei-amazon-retargeting-zu-rechnen\">\u042f\u043a\u0456 \u0432\u0438\u0442\u0440\u0430\u0442\u0438 \u043c\u043e\u0436\u043d\u0430 \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u0442\u0438 \u0437 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u043c Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-48702-identifier\">\u0417\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u0432\u0438 \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430 Amazon \u043b\u0438\u0448\u0435 \u0442\u043e\u0434\u0456, \u043a\u043e\u043b\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447 \u043a\u043b\u0430\u0446\u0430\u0454 \u043d\u0430 \u0432\u0430\u0448\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 (CPC \u2013 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0437\u0430 \u043a\u043b\u0456\u043a). \u0417 Amazon DSP \u0432\u0438 \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u0437\u0430 \u043f\u043e\u043a\u0430\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043f\u0435\u0432\u043d\u0456\u0439 \u043a\u0456\u043b\u044c\u043a\u043e\u0441\u0442\u0456 \u043b\u044e\u0434\u0435\u0439 X. \u0426\u0435 \u043d\u0430\u0437\u0438\u0432\u0430\u0454\u0442\u044c\u0441\u044f &#8220;\u0431\u0456\u043b\u0456\u043d\u0433 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u043f\u043e\u043a\u0430\u0437\u0456\u0432&#8221; \u2013 CPM \u2013 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0437\u0430 \u0442\u0438\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u0456\u0432, \u0442\u043e\u0431\u0442\u043e \u0437\u0430 1 000 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0456\u0432.<\/p><p class=\"theme-wp-block gb-responsive-563121-identifier\">\u041d\u0430 \u0432\u0456\u0434\u043c\u0456\u043d\u0443 \u0432\u0456\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 Amazon, \u0437 Amazon DSP \u0443 \u0432\u0430\u0441 \u0454 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u043d\u0435 \u043b\u0438\u0448\u0435 \u043c\u0435\u0442\u043e\u0434 \u0441\u0430\u043c\u043e\u043e\u0431\u0441\u043b\u0443\u0433\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f, \u0430\u043b\u0435 \u0439 \u043c\u0435\u0442\u043e\u0434 \u043a\u0435\u0440\u043e\u0432\u0430\u043d\u043e\u0433\u043e \u043e\u0431\u0441\u043b\u0443\u0433\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f. \u0423 \u0440\u0430\u043c\u043a\u0430\u0445 \u043c\u0435\u0442\u043e\u0434\u0443 \u0441\u0430\u043c\u043e\u043e\u0431\u0441\u043b\u0443\u0433\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0438 \u043c\u0430\u0454\u0442\u0435 \u043f\u043e\u0432\u043d\u0438\u0439 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u043d\u0430\u0434 \u0432\u0430\u0448\u043e\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0454\u044e, \u0456 \u043d\u0435\u043c\u0430\u0454 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u0441\u044c\u043a\u0438\u0445 \u0437\u0431\u043e\u0440\u0456\u0432. \u0414\u043b\u044f \u043a\u0435\u0440\u043e\u0432\u0430\u043d\u0438\u0445 \u043f\u043e\u0441\u043b\u0443\u0433 \u0432\u0430\u043c \u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u043f\u043e\u0442\u0440\u0456\u0431\u0435\u043d \u043c\u0456\u043d\u0456\u043c\u0430\u043b\u044c\u043d\u0438\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u0431\u043b\u0438\u0437\u044c\u043a\u043e 10,000 EUR. \u0417 \u0446\u0456\u0454\u044e \u043f\u043e\u0441\u043b\u0443\u0433\u043e\u044e Amazon \u0441\u0430\u043c\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0441\u0442\u0432\u043e\u0440\u044e\u0454 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043b\u044f \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u043e\u0437\u0434\u0440\u0456\u0431\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u044f, \u0456 \u043d\u0430\u0434\u0430\u0454\u0442\u044c\u0441\u044f <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-to-reach-the-right-customers-with-amazon-display-ads-including-step-by-step-guide\/\">\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457<\/a> \u0434\u043b\u044f \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0438 \u0432\u0430\u043c.<\/p><p class=\"theme-wp-block gb-responsive-894981-identifier\">\u0412\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u043d\u0430\u0439\u0442\u0438 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0443 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e \u043f\u0440\u043e \u0442\u0435, \u044f\u043a \u0437\u0430\u0440\u0435\u0454\u0441\u0442\u0440\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0434\u043b\u044f Amazon DSP <a href=\"https:\/\/advertising.amazon.com\/de-de\/solutions\/products\/amazon-dsp?tag=googhydr-20&#038;hvadid=448098134638&#038;hvpos=&#038;hvexid=&#038;hvnetw=g&#038;hvrand=4567055610199769961&#038;hvpone=&#038;hvptwo=&#038;hvqmt=b&#038;hvdev=c&#038;hvdvcmdl=&#038;hvlocint=&#038;hvlocphy=9044735&#038;hvtargid=kwd-401268851195&#038;ref=pd_sl_4puf98unj7_b_sspa_ggl_d_de_ct_448098134638\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u0431\u0435\u0437\u043f\u043e\u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e \u043d\u0430 Amazon<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-962597-identifier\" id=\"welche-vorteile-hat-amazon-retargeting\">\u042f\u043a\u0456 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0438 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-71449-identifier\">\u0414\u043b\u044f \u0447\u043e\u0433\u043e \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0439 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-127780-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-285777-identifier\">\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043f\u0456\u0434\u0445\u043e\u0434\u0438\u0442\u044c \u043d\u0435 \u043b\u0438\u0448\u0435 \u0434\u043b\u044f \u0434\u043e\u0440\u043e\u0433\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432, \u044f\u043a\u0456 \u0432\u0430\u0436\u043a\u043e \u043f\u043e\u044f\u0441\u043d\u0438\u0442\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c \u0456 \u0434\u043b\u044f \u044f\u043a\u0438\u0445 \u0457\u043c \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0431\u0456\u043b\u044c\u0448\u0435 \u0447\u0430\u0441\u0443 \u0434\u043b\u044f \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043f\u0440\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0443. \u041f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u044f: \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u0442\u0430\u043a\u043e\u0436 \u043c\u043e\u0436\u043d\u0430 \u0434\u043e\u0441\u044f\u0433\u0442\u0438 \u0437\u043d\u0430\u0447\u043d\u043e \u0431\u0456\u043b\u044c\u0448\u0438\u0445 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432 \u0443 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0445 \u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u0457 \u0446\u0456\u043d\u043e\u0432\u043e\u0457 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0457 \u0430\u0431\u043e \u043d\u0456\u0448\u0430\u0445 \u2013 \u0437\u0430 \u0443\u043c\u043e\u0432\u0438, \u0449\u043e \u0446\u0456\u043b\u0456 \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u0456 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e. \u0422\u043e\u0432\u0430\u0440\u0438 \u0437 \u0430\u043f\u0442\u0435\u043a\u0438, \u0442\u0430\u043a\u0456 \u044f\u043a \u0448\u0430\u043c\u043f\u0443\u043d\u044c \u0430\u0431\u043e \u043f\u0456\u0434\u0433\u0443\u0437\u043a\u0438, \u0454 \u0445\u043e\u0440\u043e\u0448\u0438\u043c \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u043e\u043c, \u043e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0457\u0445 \u043c\u043e\u0436\u043d\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0443\u0432\u0430\u0442\u0438 \u043f\u0440\u043e\u0442\u044f\u0433\u043e\u043c \u0447\u0430\u0441\u0443, \u0456 \u0457\u0445 \u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u043a\u0443\u043f\u0443\u044e\u0442\u044c \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18719-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-259390-identifier\">\u0410\u043b\u0435 \u0442\u0435 \u0436 \u0441\u0430\u043c\u0435 \u0441\u0442\u043e\u0441\u0443\u0454\u0442\u044c\u0441\u044f \u0456 \u0434\u043e\u0440\u043e\u0433\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432: \u0442\u0456, \u0445\u0442\u043e \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0454 \u0433\u043e\u0442\u043e\u0432\u0438\u0445 \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0441\u0442\u0456\u043b\u044c\u043a\u0438, \u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e, \u0456 \u0447\u0435\u043a\u0430\u0454, \u043f\u043e\u043a\u0438 \u0432\u043e\u043d\u0438 &#8220;\u043e\u0441\u043b\u0430\u0431\u043d\u0443\u0442\u044c&#8221;, \u0434\u043e\u0441\u044f\u0433\u043d\u0443\u0442\u044c \u0431\u0456\u043b\u044c\u0448\u043e\u0433\u043e \u0443\u0441\u043f\u0456\u0445\u0443 \u0432 \u0444\u0430\u043a\u0442\u0438\u0447\u043d\u043e\u043c\u0443 \u043f\u0440\u043e\u0434\u0430\u0436\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0432\u0430\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-52605-identifier\">\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 Amazon \u0435\u043a\u043e\u043d\u043e\u043c\u0438\u0442\u044c \u0431\u0430\u0433\u0430\u0442\u043e \u0433\u0440\u043e\u0448\u0435\u0439 \u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u043f\u043e\u0432\u043d\u0456\u0441\u0442\u044e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u043e\u0432\u0430\u043d\u043e\u043c\u0443 \u0432\u0438\u043a\u043b\u044e\u0447\u0435\u043d\u043d\u044e \u0446\u0456\u043b\u044c\u043e\u0432\u0438\u0445 \u0433\u0440\u0443\u043f, \u044f\u043a\u0456 \u0432\u0436\u0435 \u043f\u0440\u0438\u0434\u0431\u0430\u043b\u0438 \u0432\u0430\u0448 \u043f\u0440\u043e\u0434\u0443\u043a\u0442.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-887115-identifier\">\u0412\u043e\u0434\u043d\u043e\u0447\u0430\u0441 \u0443 \u0432\u0430\u0441 \u0454 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0434\u043b\u044f Amazon \u0432\u0438\u043a\u043b\u044e\u0447\u0438\u0442\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457, \u044f\u043a\u0456 \u0431\u0430\u0447\u0438\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0456 \u043d\u0435 \u043b\u0438\u0448\u0435 \u043f\u0440\u0438\u0434\u0431\u0430\u043b\u0438 \u0426\u0415 \u043e\u0434\u0438\u043d \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u0430\u043b\u0435 \u0439 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043b\u044c\u043d\u0438\u0439 \u0437 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u043e\u0457 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0457. \u0426\u0435 \u0437\u043d\u043e\u0432\u0443 \u0436 \u0442\u0430\u043a\u0438 \u0435\u043a\u043e\u043d\u043e\u043c\u0438\u0442\u044c \u0432\u0438\u0442\u0440\u0430\u0442\u0438, \u043f\u0440\u0438 \u0446\u044c\u043e\u043c\u0443 \u0434\u043e\u0441\u044f\u0433\u0430\u044e\u0447\u0438 \u0431\u0430\u0436\u0430\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0443.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-689918-identifier\">\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0454 \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0438\u043c \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0434\u043b\u044f \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u044c\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0456\u043a\u0443 \u043d\u0430\u0437\u0430\u0434 \u043d\u0430 \u0432\u0430\u0448\u0443 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 Amazon. \u0417\u0430\u043f\u0443\u0441\u043a\u0430\u044e\u0447\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443, \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u0443\u0454\u0442\u044c\u0441\u044f \u0432\u0438\u0441\u043e\u043a\u0438\u0439 ROAS \u0456 \u0437\u0431\u0456\u043b\u044c\u0448\u0435\u043d\u043d\u044f \u0434\u043e\u0445\u043e\u0434\u0443.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-929971-identifier\">Amazon \u0454 \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0442\u043d\u0438\u043c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u043c \u043d\u0430 \u0432\u0430\u0448\u043e\u043c\u0443 \u0431\u043e\u0446\u0456 \u0456 \u043c\u0430\u0454 \u0432\u0435\u043b\u0438\u043a\u0438\u0439 \u0456\u043d\u0442\u0435\u0440\u0435\u0441 \u0434\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432. \u0423 \u043f\u043b\u0430\u043d\u0456 \u0430\u043d\u0430\u043b\u0456\u0437\u0443 \u0434\u0430\u043d\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043d\u0435\u043c\u0430\u0454 \u0436\u043e\u0434\u043d\u043e\u0457 \u0456\u043d\u0448\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438, \u044f\u043a\u0430 \u0431 \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0432\u0430\u043b\u0430 \u043a\u0440\u0430\u0449\u0435 \u0456 \u0442\u043e\u0447\u043d\u0456\u0448\u0435 \u0442\u0430\u0440\u0433\u0435\u0442\u0443\u0432\u0430\u043d\u043d\u044f.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-683222-identifier\" id=\"fazit\">\u0412\u0438\u0441\u043d\u043e\u0432\u043e\u043a<\/h2><p class=\"theme-wp-block gb-responsive-348050-identifier\">Amazon \u0454 \u0413\u041e\u041b\u041e\u0412\u041d\u0418\u041c \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u043c \u0434\u0432\u0438\u0433\u0443\u043d\u043e\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432, \u0449\u043e \u0454 \u0437\u043d\u0430\u0447\u043d\u043e\u044e \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u043e\u044e \u0434\u043b\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0440\u0438\u043d\u043a\u0443. \u041e\u0434\u043d\u0430\u043a \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u0446\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0454 \u0441\u0435\u0440\u0439\u043e\u0437\u043d\u0438\u0439 \u0432\u0438\u043a\u043b\u0438\u043a \u0443 \u0432\u0438\u0434\u0456\u043b\u0435\u043d\u043d\u0456 \u0441\u0435\u0440\u0435\u0434 \u0432\u0438\u0441\u043e\u043a\u043e\u0457 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u0457. \u042f\u043a\u0449\u043e \u0432\u0438 \u0445\u043e\u0447\u0435\u0442\u0435 \u043a\u0440\u0430\u0449\u0435 \u0434\u043e\u0441\u044f\u0433\u0442\u0438 \u0441\u0432\u043e\u0454\u0457 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u043e\u0457 \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457, \u0437\u0430\u043f\u0443\u0441\u043a \u0440\u0435\u043a\u043b\u0430\u043c\u0438 PPC \u0442\u0430 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u0454 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u0438\u043c. \u0422\u0430\u043a\u0438\u043c \u0447\u0438\u043d\u043e\u043c, \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043c\u043e\u0436\u043d\u0430 \u0442\u0430\u0440\u0433\u0435\u0442\u0443\u0432\u0430\u0442\u0438 \u0442\u0430 \u0441\u0443\u043f\u0440\u043e\u0432\u043e\u0434\u0436\u0443\u0432\u0430\u0442\u0438 \u0456\u043d\u0434\u0438\u0432\u0456\u0434\u0443\u0430\u043b\u044c\u043d\u043e\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u044e \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0457\u0445\u043d\u0456\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u0447\u043d\u0438\u0445 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0456\u0432.<\/p><p class=\"theme-wp-block gb-responsive-459123-identifier\">\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u043c\u0456\u0433 \u043f\u043e\u043a\u0430\u0437\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/p><p class=\"theme-wp-block gb-responsive-2992-identifier\">\u0426\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0454, \u0449\u043e \u0432\u0438 \u043f\u043e\u0432\u0438\u043d\u043d\u0456 \u0440\u043e\u0437\u0433\u043b\u044f\u0434\u0430\u0442\u0438 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u044f\u043a \u043b\u0438\u0448\u0435 \u043e\u0434\u0438\u043d \u0441\u0442\u043e\u0432\u043f \u0432\u0430\u0448\u043e\u0457 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u043e\u0457 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0456\u0457 \u043d\u0430 Amazon. \u0411\u0435\u0437 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439 PPC \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0456\u044f, \u0439\u043c\u043e\u0432\u0456\u0440\u043d\u043e, \u0437\u0430\u0437\u043d\u0430\u0454 \u043d\u0435\u0432\u0434\u0430\u0447\u0456, \u0456 \u0432\u0438 \u0432\u0442\u0440\u0430\u0442\u0438\u0442\u0435 \u0431\u0430\u0433\u0430\u0442\u043e \u0433\u0440\u043e\u0448\u0435\u0439 \u0447\u0435\u0440\u0435\u0437 \u043f\u043e\u0433\u0430\u043d\u043e \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u0456 \u0446\u0456\u043b\u0456.<\/p><p class=\"theme-wp-block gb-responsive-767103-identifier\">\u042f\u043a\u0449\u043e \u0432\u0438 \u0445\u043e\u0447\u0435\u0442\u0435 \u0440\u043e\u0437\u0443\u043c\u043d\u043e \u0456\u043d\u0432\u0435\u0441\u0442\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u0456\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439 \u0431\u044e\u0434\u0436\u0435\u0442, \u0432\u0430\u043c \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0437\u0430\u0439\u043d\u044f\u0442\u0438\u0441\u044f \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043d\u043e\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u044e \u0430\u0431\u043e \u0437\u0430\u043b\u0443\u0447\u0438\u0442\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0456\u0432. \u041e\u0434\u043d\u0435 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u043e \u2013 \u0431\u0435\u0437 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0431\u0443\u0434\u0435 \u0434\u0443\u0436\u0435 \u0432\u0430\u0436\u043a\u043e \u0434\u043e\u0441\u044f\u0433\u0442\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0437\u0456 \u0441\u0432\u043e\u0457\u043c\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-679166-identifier\" id=\"faq\">\u0427\u0430\u0441\u0442\u0456 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1640245984398\"><strong class=\"schema-faq-question\">\u0429\u043e \u0442\u0430\u043a\u0435 Amazon PPC?<\/strong> <p class=\"schema-faq-answer\">PPC \u043e\u0437\u043d\u0430\u0447\u0430\u0454 &#8220;\u043e\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043a\u043b\u0456\u043a&#8221; \u0456 \u0441\u0442\u043e\u0441\u0443\u0454\u0442\u044c\u0441\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439, \u0434\u0435 \u0432\u0438 \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u0437\u0430 \u043a\u043e\u0436\u0435\u043d \u043a\u043b\u0456\u043a.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246404783\"><strong class=\"schema-faq-question\">\u0429\u043e \u0442\u0430\u043a\u0435 Amazon DSP?<\/strong> <p class=\"schema-faq-answer\">DSP \u043e\u0437\u043d\u0430\u0447\u0430\u0454 &#8220;\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0437 \u0431\u043e\u043a\u0443 \u043f\u043e\u043f\u0438\u0442\u0443&#8221;. DSP \u2013 \u0446\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u044f, \u044f\u043a\u0430 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u044f\u043c \u0442\u0430\u0440\u0433\u0435\u0442\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430 \u0456\u043d\u0448\u0438\u0445 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0430\u0445 \u043f\u043e\u0437\u0430 \u043c\u0435\u0436\u0430\u043c\u0438 Amazon, \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u0438 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0456 \u0437\u0432\u0435\u0440\u0442\u0430\u0442\u0438\u0441\u044f \u0434\u043e \u0441\u0432\u043e\u0457\u0445 \u0432\u043b\u0430\u0441\u043d\u0438\u0445 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0439, \u0442\u0430\u043a\u0438\u0445 \u044f\u043a \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u0430\u0431\u043e \u0441\u0445\u043e\u0436\u0456 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246104930\"><strong class=\"schema-faq-question\">\u0429\u043e \u0442\u0430\u043a\u0435 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 Amazon?<\/strong> <p class=\"schema-faq-answer\">\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u2013 \u0446\u0435 \u043f\u0440\u043e\u0446\u0435\u0441, \u0443 \u044f\u043a\u043e\u043c\u0443 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0456 \u043f\u043e\u043a\u0443\u043f\u0446\u0456 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e \u0437\u0430\u043b\u0443\u0447\u0430\u044e\u0442\u044c\u0441\u044f \u043f\u0456\u0441\u043b\u044f \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0430\u0448\u043e\u0457 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0434\u043b\u044f \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0438.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246136866\"><strong class=\"schema-faq-question\">\u042f\u043a \u043f\u0440\u0430\u0446\u044e\u0454 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 Amazon?<\/strong> <p class=\"schema-faq-answer\">\u0417\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 Amazon \u0432\u0430\u0448\u0438\u043c \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u043c \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c \u043d\u0430\u0433\u0430\u0434\u0443\u044e\u0442\u044c \u043f\u0440\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u044f\u043a \u0432\u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0456, \u0442\u0430\u043a \u0456 \u043f\u043e\u0437\u0430 \u043c\u0435\u0436\u0430\u043c\u0438 Amazon.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-737141-identifier has-small-font-size\">\u0410\u0432\u0442\u043e\u0440\u0441\u044c\u043a\u0456 \u043f\u0440\u0430\u0432\u0430 \u043d\u0430 \u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u044f \u0432 \u043f\u043e\u0440\u044f\u0434\u043a\u0443 \u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u044c: \u00a9 TarikVision \u2013 stock.adobe.com \/ \u0421\u043a\u0440\u0438\u043d\u0448\u043e\u0442 @ Amazon \/ \u0421\u043a\u0440\u0438\u043d\u0448\u043e\u0442 @ Amazon \/ \u0421\u043a\u0440\u0438\u043d\u0448\u043e\u0442 @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0427\u0438 \u0437\u043d\u0430\u043b\u0438 \u0432\u0438, \u0449\u043e \u0437 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u043c Amazon \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u043d\u0430\u0447\u043d\u043e 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