{"id":239882,"date":"2020-06-23T08:25:00","date_gmt":"2020-06-23T08:25:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/"},"modified":"2025-09-12T22:57:26","modified_gmt":"2025-09-12T22:57:26","slug":"the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/zh-hans\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/","title":{"rendered":"The most important Amazon KPIs at a glance: These metrics should definitely be considered by sellers!"},"content":{"rendered":"

The myth persists: Amazon makes sellers rich. However, anyone who has dealt with this topic quickly comes to the realization: Amazon can work well for sellers, but it is by no means a guaranteed success! Like any other business, entrepreneurs must also keep an eye on the important KPIs on Amazon.<\/p>

\u56e0\u4e3a\u7535\u5b50\u5546\u52a1\u5de8\u5934\u4f1a\u8fc5\u901f\u60e9\u7f5a\u90a3\u4e9b\u672a\u80fd\u63a7\u5236\u5176\u6307\u6807\u7684\u5e02\u573a\u5356\u5bb6\u3002\u4f46\u9996\u5148\uff0c\u6211\u4eec\u60f3\u6f84\u6e05\u6240\u8c13\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807<\/strong>\uff08KPI\uff09\u662f\u4ec0\u4e48\uff0c\u4ee5\u53ca\u5b83\u4eec\u6709\u4ec0\u4e48\u7528\u3002\u4e4b\u540e\uff0c\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8\u4e9a\u9a6c\u900aKPI\u3002<\/p>

What are KPIs and why are KPIs useful?<\/h2>

\u201c\u5173\u952e\u7ee9\u6548\u6307\u6807\u201d\u53ef\u4ee5\u7ffb\u8bd1\u4e3a\u201c\u7ee9\u6548\u6307\u6807<\/strong>\u201d\uff0c\u6e90\u81ea\u4e8e\u5546\u4e1a\u7ba1\u7406\u3002KPI\u53ef\u4ee5\u8861\u91cf\u91cd\u8981\u76ee\u6807\u7684\u5b9e\u65bd\u7a0b\u5ea6\u6216\u5b9e\u73b0\u7a0b\u5ea6\u3002\u5728\u5236\u9020\u4e1a\u4e2d\uff0c\u4e00\u4e2a\u91cd\u8981\u7684KPI\u53ef\u80fd\u662f\u673a\u5668\u7684\u5e73\u5747\u5229\u7528\u7387\u4e0e\u6700\u5927\u53ef\u80fd\u5229\u7528\u7387\u7684\u6bd4\u8f83\u3002<\/p>

\u8fd9\u4e00\u6982\u5ff5\u5728\u6570\u5b57\u884c\u4e1a<\/strong>\u4e2d\u4e5f\u5f97\u5230\u4e86\u5e7f\u6cdb\u5e94\u7528\u3002\u65e0\u8bba\u662f\u4e2a\u4eba\u5728\u7ebf\u5546\u5e97\u8fd8\u662f\u4e9a\u9a6c\u900a\uff0c\u4e00\u4e2a\u91cd\u8981\u7684KPI\u5c31\u662f\u8f6c\u5316\u7387\u3002\u5bf9\u4e8e\u5e7f\u544a\u5546\u6765\u8bf4\uff0cKPI\u4e0e\u5e7f\u544a\u7684\u5c55\u793a\u6b21\u6570\u53ca\u5176\u70b9\u51fb\u7387\u76f8\u5173\u3002\u800cB2B\u7f51\u7ad9\u5219\u901a\u5e38\u6839\u636e\u6f5c\u5728\u5ba2\u6237\u6765\u8861\u91cf\u5176\u6210\u529f\u3002<\/p>

\u56e0\u6b64\uff0cKPI\u6709\u52a9\u4e8e\u4fdd\u6301\u5bf9\u91cd\u8981\u7ee9\u6548\u6307\u6807\u7684\u5173\u6ce8\uff0c\u5e76\u7cfb\u7edf\u5730\u68c0\u67e5\u5173\u952e\u6210\u529f\u56e0\u7d20<\/strong>\u3002\u53ea\u6709\u90a3\u4e9b\u8861\u91cf\u81ea\u5df1\u6210\u529f\u6216\u5931\u8d25\u7684\u4eba\uff0c\u624d\u80fd\u77e5\u9053\u673a\u5668\u4e2d\u7684\u95ee\u9898\u6240\u5728\uff0c\u4ee5\u53ca\u54ea\u4e9b\u65b9\u9762\u5df2\u7ecf\u8fd0\u4f5c\u826f\u597d\u3002\u8fd9\u6837\u4e5f\u53ef\u4ee5\u6709\u9488\u5bf9\u6027\u548c\u7406\u89e3\u5730\u8fdb\u884c\u4f18\u5316\u3002<\/p>

Which KPIs are relevant for Amazon?<\/h2>

\u4e0e\u62e5\u6709\u81ea\u5df1\u5728\u7ebf\u5546\u5e97\u7684\u5356\u5bb6\u4e0d\u540c\uff0c\u5e02\u573a\u5356\u5bb6\u9762\u4e34\u7740\u7279\u6b8a\u7684\u6311\u6218\u3002\u8fd9\u662f\u56e0\u4e3a\u4e9a\u9a6c\u900a\u4e0a\u7684\u76f8\u5173KPI\u5f80\u5f80\u662f\u7531\u5728\u7ebf\u5de8\u5934\u81ea\u5df1\u8bbe\u5b9a\u7684<\/strong>\u3002\u90a3\u4e9b\u4e0d\u5173\u6ce8\u8fd9\u4e9b\u7ee9\u6548\u6307\u6807\u7684\u4eba\uff0c\u65e0\u6cd5\u5c06\u81ea\u5df1\u7684\u4ea7\u54c1\u6392\u540d\u9760\u524d\u6216\u8d62\u5f97Buy Box<\/a>\u3002\u800c\u90a3\u4e9b\u672a\u80fd\u6210\u529f\u7684\u4eba\u51e0\u4e4e\u65e0\u6cd5\u9500\u552e\u4ea7\u54c1\u3002<\/p>

\u6b64\u5916\uff0c\u8bb8\u591a\u5e38\u89c1\u7684KPI\uff0c\u5982\u5c55\u793a\u6b21\u6570\u6216\u70b9\u51fb\u7387\uff0c\u5e02\u573a\u5356\u5bb6\u65e0\u6cd5\u6d4b\u91cf\u6216\u53ea\u80fd\u5927\u81f4\u6d4b\u91cf\u3002\u5f71\u54cd\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u548c\u9500\u552e\u7684\u6700\u4f73\u673a\u4f1a<\/a>\u662f\u5356\u5bb6\u4e86\u89e3\u4e9a\u9a6c\u900a\u8bbe\u5b9a\u7684KPI\u6307\u6807\uff0c\u5e76\u76f8\u5e94\u5730\u8c03\u6574\u5176\u4e1a\u52a1\u4f18\u5316\u3002<\/p>

Penalty for non-compliance<\/h3>

\u8fd8\u6709\u53e6\u4e00\u4e2a\u91cd\u8981\u539f\u56e0\uff0c\u4e3a\u4ec0\u4e48\u76f8\u5173\u7684\u4e9a\u9a6c\u900aKPI\u7edd\u5bf9\u5e94\u8be5\u88ab\u76d1\u63a7\uff1a\u4e9a\u9a6c\u900a\u4e5f\u5728\u8fd9\u6837\u505a\u3002\u5982\u679c\u5356\u5bb6\u5ffd\u89c6\u8fd9\u4e9b\u7ee9\u6548\u6307\u6807\uff0c\u4ed6\u4eec\u5c31\u6709\u53ef\u80fd\u65e0\u6cd5\u8fbe\u5230\u6240\u9700\u7684\u6807\u51c6\u3002<\/strong>\u4e00\u65e6\u53d1\u751f\u8fd9\u79cd\u60c5\u51b5\uff0c\u4e9a\u9a6c\u900a\u5c31\u4f1a\u6ce8\u610f\u5230\u2014\u2014\u8fd9\u4e0d\u4ec5\u4f1a\u5f71\u54cd\u4ea7\u54c1\u7684\u6392\u540d\u6216\u5229\u6da6\u3002\u4efb\u4f55\u66fe\u7ecf\u9700\u8981\u5236\u5b9a\u884c\u52a8\u8ba1\u5212\u7684\u4eba\u90fd\u77e5\u9053\uff0c\u8fd9\u4e0d\u662f\u4e00\u4e2a\u7406\u60f3\u7684\u76ee\u6807\uff0c\u53ea\u4f1a\u6d6a\u8d39\u4e0d\u5fc5\u8981\u7684\u65f6\u95f4\u548c\u91d1\u94b1\u3002\u5728\u6700\u574f\u7684\u60c5\u51b5\u4e0b\uff0c\u7535\u5b50\u5546\u52a1\u5de8\u5934\u751a\u81f3\u53ef\u80fd\u6682\u505c\u6574\u4e2a\u5356\u5bb6\u8d26\u6237\u3002\u5bf9\u4e8e\u4ee5\u4e9a\u9a6c\u900a\u4e3a\u6838\u5fc3\u4e1a\u52a1\u7684\u4f01\u4e1a\u5bb6\u6765\u8bf4\uff0c\u8fd9\u5c06\u662f\u4e00\u4e2a\u707e\u96be\u3002<\/p>

There are many reasons to monitor all performance metrics. If an Amazon KPI threatens to slip into a critical area, countermeasures can be taken early on to avoid account suspension.<\/p>

Important KPIs: Seller Performance<\/h3>

\u6bcf\u4e2a\u5e02\u573a\u5356\u5bb6\u53ef\u80fd\u5df2\u7ecf\u6ce8\u610f\u5230\u8fd0\u8f93\u65b9\u5f0f<\/strong>\u548c\u8fd0\u8f93\u65f6\u957f<\/strong>\u626e\u6f14\u7740\u91cd\u8981\u89d2\u8272\u3002\u4e9a\u9a6c\u900a\u66f4\u559c\u6b22\u5356\u5bb6\u901a\u8fc7\u5185\u90e8\u9879\u76ee\u201c\u4e9a\u9a6c\u900a\u5c65\u884c\u201d\uff08FBA\uff09<\/a>\u8fdb\u884c\u53d1\u8d27\u3002\u4e00\u65b9\u9762\uff0c\u8fd9\u4e3a\u5e73\u53f0\u63d0\u4f9b\u5546\u5e26\u6765\u4e86\u989d\u5916\u6536\u5165\uff0c\u53e6\u4e00\u65b9\u9762\uff0c\u5b83\u4fdd\u8bc1\u4e86\u5feb\u901f\u548c\u7b80\u5355\u7684\u4ea4\u4ed8\uff0c\u4ece\u800c\u786e\u4fdd\u5ba2\u6237\u6ee1\u610f\u3002\u7136\u800c\uff0c\u8fd0\u8f93\u65b9\u5f0fPrime by sellers<\/em>\u6216\u5356\u5bb6\u5c65\u884c<\/em>\u4e5f\u7b26\u5408\u6807\u51c6\u3002<\/p>

\u4f5c\u4e3a\u4e9a\u9a6c\u900aKPI\uff0c\u540c\u6837\u91cd\u8981\u7684\u662f\u6574\u4f53\u5356\u5bb6\u8868\u73b0<\/strong>\u3002\u8fd9\u7531\u4e0d\u540c\u7684\u6307\u6807\u7ec4\u6210\uff1a<\/p>

\u4e9a\u9a6c\u900aKPI<\/strong><\/th>\u63cf\u8ff0<\/strong><\/th>\u6700\u5927\u503c \/ \u7406\u60f3\u503c<\/strong><\/th><\/tr><\/thead>
\u8ba2\u5355\u7f3a\u9677\u7387<\/td>\u8d1f\u9762\u8bc4\u4ef7\u3001\u4e0e\u670d\u52a1\u76f8\u5173\u7684\u4fe1\u7528\u5361\u9000\u6b3e\u3001A\u5230Z\u4fdd\u8bc1\u7d22\u8d54<\/a><\/td>\u4f4e\u4e8e1%\uff0c\u7406\u60f3\u60c5\u51b5\u4e0b\u4e3a0%<\/td><\/tr>
\u53d6\u6d88\u7387<\/td>\u5356\u5bb6\u5728\u8ba2\u5355\u5c65\u884c\u524d\u7684\u53d6\u6d88<\/td>\u4f4e\u4e8e2.5%\uff0c\u7406\u60f3\u60c5\u51b5\u4e0b\u4e3a0%<\/td><\/tr>
\u6709\u6548\u8ffd\u8e2a\u53f7\u7801\u7387<\/td>\u6709\u6548\u7684\u8ffd\u8e2a\u53f7\u7801<\/td>\u81f3\u5c1195%\uff0c\u7406\u60f3\u60c5\u51b5\u4e0b\u4e3a100%<\/td><\/tr>
\u5ef6\u8fdf\u4ea4\u4ed8\u7387<\/td>\u5ef6\u8fdf\u4ea4\u4ed8 = \u5728\u9884\u671f\u53d1\u8d27\u65e5\u671f\u8fc7\u540e\u786e\u8ba4\u53d1\u8d27<\/td>\u4f4e\u4e8e4%\uff0c\u7406\u60f3\u60c5\u51b5\u4e0b\u4e3a0%<\/td><\/tr>
\u9000\u8d27\u4e0d\u6ee1\u610f\u7387<\/td>\u9000\u8d27\u8bf7\u6c42\u5e26\u6709\u8d1f\u9762\u5ba2\u6237\u8bc4\u4ef7\u3001\u9000\u8d27\u54a8\u8be2\u572848\u5c0f\u65f6\u5185\u672a\u56de\u590d\u3001\u9519\u8bef\u62d2\u7edd\u7684\u9000\u8d27\u8bf7\u6c42<\/td>\u4f4e\u4e8e10%\uff0c\u7406\u60f3\u60c5\u51b5\u4e0b\u4e3a0%<\/td><\/tr>
\u5356\u5bb6\u8bc4\u5206<\/td>\u5e73\u5747\u5356\u5bb6\u8bc4\u5206\u548c\u8bc4\u5206\u6570\u91cf<\/td>\u5c3d\u53ef\u80fd\u79ef\u6781\uff0c\u5c3d\u53ef\u80fd\u9ad8<\/td><\/tr>
\u53cd\u5e94\u65f6\u95f4<\/td>\u8fc7\u53bb90\u5929\u5185\u54cd\u5e94\u5ba2\u6237\u54a8\u8be2\u7684\u5e73\u5747\u65f6\u95f4<\/td>\u572824\u5c0f\u65f6\u5185\uff0c\u6700\u597d\u572812\u5c0f\u65f6\u5185<\/td><\/tr>
\u5e93\u5b58<\/td>\u7f3a\u8d27\uff0c\u4ea4\u8d27\u56f0\u96be<\/td>\u5c3d\u53ef\u80fd\u5c11<\/td><\/tr>
\u5bf9\u5ba2\u6237\u670d\u52a1\u7684\u4e0d\u6ee1<\/td>\u4e70\u5356\u53cc\u65b9\u6536\u4ef6\u7bb1\u4e2d\u5ba2\u6237\u7684\u8d1f\u9762\u8bc4\u4ef7<\/td>\u5c3d\u53ef\u80fd\u4f4e<\/td><\/tr>
\u9000\u6b3e\u7387<\/td>\u8fc7\u53bb30\u5929\u9000\u6b3e\u6570\u91cf\u4e0e\u8ba2\u5355\u603b\u6570\u7684\u6bd4\u7387<\/td>\u5c3d\u53ef\u80fd\u4f4e<\/td><\/tr><\/tbody><\/table><\/figure>\t\t
\n\t\t
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\n\t
\n\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Die\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\t\u8d62\u5f97\u4e9a\u9a6c\u900a\u4e0a Buy Box \u768414\u4e2a\u6700\u91cd\u8981\u6807\u51c6\u4ee5\u53ca\u5982\u4f55\u4fdd\u6301\u60a8\u7684\u6307\u6807\u5728\u63a7\u5236\u4e4b\u4e0b<\/a>\n\t\t\t<\/div>\n\t\t\t
\u5173\u4e8e\u5356\u5bb6\u5728\u4e9a\u9a6c\u900a\u4e0a\u81f3\u5173\u91cd\u8981\u7684\u6240\u6709\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\u7684\u8be6\u7ec6\u63cf\u8ff0<\/strong>\u4ee5\u53ca\u4ed6\u4eec\u5982\u4f55\u8fdb\u884c\u4f18\u5316\u7684\u65b9\u6cd5\u5df2\u7ecf\u5728\u8fd9\u91cc<\/a>\u8be6\u7ec6\u8ba8\u8bba\u8fc7\u3002\u6211\u4eec\u4e0d\u4ec5\u4f1a\u63d0\u4f9b\u6700\u4f4e\u8981\u6c42\u548c\u6240\u6709\u7406\u60f3\u503c\uff0c\u8fd8\u4f1a\u63d0\u4f9b\u57fa\u672c\u7684\u8ba1\u7b97\u516c\u5f0f\u3002<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

\u4e9a\u9a6c\u900a\u7684\u5176\u4ed6\u76f8\u5173KPI<\/h3>

\u4e13\u4e1a\u5356\u5bb6\u4e0d\u4ec5\u4ec5\u662f\u5728\u4e9a\u9a6c\u900a\u4e0a\u5217\u51fa\u4ed6\u4eec\u7684\u4ea7\u54c1\uff0c\u76d1\u63a7\u91cd\u8981\u7684KPI\u6307\u6807\uff0c\u7136\u540e\u5c31\u7ed3\u675f\u4e86\u3002\u8fd9\u8fdc\u4e0d\u6b62\u4e8e\u6b64\u3002\u7279\u522b\u662f\u79c1\u4eba\u6807\u7b7e\u5356\u5bb6\u8fd8\u5fc5\u987b\u5904\u7406\u5e7f\u544a\u4e3b\u9898<\/a>\u3002\u5728\u4e9a\u9a6c\u900a\u4e0a\u4f7f\u7528\u7684\u7ee9\u6548\u6307\u6807\u4e0e\u8425\u9500<\/strong>\u4e2d\u4f5c\u4e3aKPI\u4f7f\u7528\u7684\u6307\u6807\u662f\u76f8\u540c\u7684\u3002<\/p>

\u56e0\u6b64\uff0c\u53e6\u4e00\u4e2a\u91cd\u8981\u7684\u4e9a\u9a6c\u900aKPI\u662fACoS<\/strong>\uff0c\u5373\u201c\u5e7f\u544a\u9500\u552e\u6210\u672c\u201d\u7684\u7f29\u5199\u3002\u8be5\u6307\u6807\u5c06\u5e7f\u544a\u6d3b\u52a8\u7684\u6210\u672c\u4e0e\u901a\u8fc7\u8be5\u5e7f\u544a\u4ea7\u751f\u7684\u6536\u5165\u76f8\u5173\u8054\uff1aACoS = \u5e7f\u544a\u6210\u672c \/ \u6536\u5165\u3002<\/p>

\u56e0\u6b64\uff0c\u5982\u679c\u6536\u5165\u4e3a50,000\u6b27\u5143\uff0c\u5e7f\u544a\u8d39\u7528\u4e3a3,000\u6b27\u5143\uff0c\u5219ACoS\u4e3a6%\u3002\u7136\u800c\uff0cACoS\u7684\u9ad8\u4f4e\u56e0\u4ea7\u54c1\u800c\u5f02<\/strong>\u3002\u4e3a\u6b64\uff0c\u5356\u5bb6\u989d\u5916\u4ea7\u751f\u7684\u6240\u6709\u6210\u672c\u5fc5\u987b\u4ece\u552e\u4ef7\u4e2d\u6263\u9664\uff0c\u4f8b\u5982\u751f\u4ea7\u6210\u672c\u3001\u9500\u552e\u7a0e\u6216\u95f4\u63a5\u8d39\u7528\u3002\u4f8b\u5982\uff0c\u5982\u679c\u5356\u5bb6\u5728\u5496\u5561\u673a\u7684\u552e\u4ef7\u4e2d\u83b7\u5f9715%\u7684\u5229\u6da6\uff0c\u5219ACoS\u4e0d\u5f97\u8d85\u8fc715%\u3002\u5426\u5219\uff0c\u5c06\u5bfc\u81f4\u4e8f\u635f\u3002<\/p>

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\u7ed3\u8bba\uff1a\u4e0d\u76d1\u63a7\u7684\u4eba\u4f1a\u5931\u53bb\uff01<\/h2>

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\u56fe\u7247\u6765\u6e90\u6309\u987a\u5e8f\u4e3a\uff1a\u00a9 WrightStudio \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

The myth persists: Amazon makes sellers rich. However, anyone who has dealt with this topic quickly comes to the realization: Amazon can work well for sellers, but it is by no means a guaranteed success! Like any other business, entrepreneurs must also keep an eye on the important KPIs on Amazon. \u56e0\u4e3a\u7535\u5b50\u5546\u52a1\u5de8\u5934\u4f1a\u8fc5\u901f\u60e9\u7f5a\u90a3\u4e9b\u672a\u80fd\u63a7\u5236\u5176\u6307\u6807\u7684\u5e02\u573a\u5356\u5bb6\u3002\u4f46\u9996\u5148\uff0c\u6211\u4eec\u60f3\u6f84\u6e05\u6240\u8c13\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\u662f\u4ec0\u4e48\uff0c\u4ee5\u53ca\u5b83\u4eec\u6709\u4ec0\u4e48\u7528\u3002\u4e4b\u540e\uff0c\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8\u4e9a\u9a6c\u900aKPI\u3002 What are KPIs<\/p>\n","protected":false},"author":3,"featured_media":1587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[2066],"tags":[],"class_list":["post-239882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guan-yu-buy-box-de-suo-you-xin-xi"],"yoast_head":"\n\u4e9a\u9a6c\u900aKPI\uff1a\u8fd9\u4e9b\u662f\u5356\u5bb6\u6700\u91cd\u8981\u7684\u7ee9\u6548\u6307\u6807\uff01<\/title>\n<meta name=\"description\" content=\"\u6211\u4eec\u5c06\u544a\u8bc9\u60a8\u6bcf\u4e2a\u5356\u5bb6\u5fc5\u987b\u76d1\u63a7\u7684\u4e9a\u9a6c\u900aKPI\u3002\u60a8\u8fd8\u5c06\u4e86\u89e3\u5728\u8425\u9500\u4e2d\u54ea\u4e9bKPI\u662f\u91cd\u8981\u7684\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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