{"id":239948,"date":"2022-05-17T07:13:00","date_gmt":"2022-05-17T07:13:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/de-guo-de-ya-ma-xun-he-zai-xian-gou-wu-dian-zi-shang-wu-ju-tou-de-qiang-da-cheng-du\/"},"modified":"2025-09-12T23:26:24","modified_gmt":"2025-09-12T23:26:24","slug":"de-guo-de-ya-ma-xun-he-zai-xian-gou-wu-dian-zi-shang-wu-ju-tou-de-qiang-da-cheng-du","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/zh-hans\/blog\/de-guo-de-ya-ma-xun-he-zai-xian-gou-wu-dian-zi-shang-wu-ju-tou-de-qiang-da-cheng-du\/","title":{"rendered":"\u5fb7\u56fd\u7684\u4e9a\u9a6c\u900a\u548c\u5728\u7ebf\u8d2d\u7269\uff1a\u7535\u5b50\u5546\u52a1\u5de8\u5934\u7684\u5f3a\u5927\u7a0b\u5ea6"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-540069-identifier\">\u5fb7\u56fd\u7684\u7535\u5b50\u5546\u52a1\u65e0\u5904\u4e0d\u5728\u3002\u65b0\u51a0\u75ab\u60c5\u7684\u51e0\u5e74\u4f7f\u6574\u4e2a\u884c\u4e1a\u52a0\u901f\u4e86\u5341\u591a\u5e74\uff0c\u75ab\u60c5\u7684\u5f71\u54cd\u4ecd\u5728\u6539\u53d8\u516c\u53f8\u8fd0\u8425\u548c\u6269\u5c55\u4e1a\u52a1\u7684\u65b9\u5f0f\u3002\u6d88\u8d39\u8005\u4eca\u5929\u7814\u7a76\u3001\u8d2d\u4e70\u548c\u652f\u4ed8\u4ea7\u54c1\u7684\u65b9\u5f0f\u4e0e\u5341\u5e74\u524d\u4e5f\u6709\u6240\u4e0d\u540c\u3002\u7136\u800c\uff0c\u6709\u4e00\u4ef6\u4e8b\u591a\u5e74\u6765\u4fdd\u6301\u4e0d\u53d8\uff1a\u884c\u4e1a\u4e2d\u6700\u5927\u7684\u53c2\u4e0e\u8005\u662f\u4e9a\u9a6c\u900a\u3002\u56e0\u6b64\uff0c\u5bf9\u4e8e\u8bb8\u591a\u5fb7\u56fd\u5ba2\u6237\u6765\u8bf4\uff0c\u5728\u7ebf\u8d2d\u7269\u901a\u5e38\u59cb\u4e8eAmazon.de\uff0c\u5e76\u4e14\u5f80\u5f80\u4e5f\u5728\u8fd9\u91cc\u7ed3\u675f\u3002<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-835441-identifier\">\u4e9a\u9a6c\u900a\u65e0\u53ef\u4e89\u8bae\u7684\u9886\u5bfc\u8005<\/h2><p class=\"theme-wp-block gb-responsive-188589-identifier\">\u7ade\u4e89\u5bf9\u624b\u51e0\u4e4e\u65e0\u6cd5\u8ddf\u4e0a\u516c\u53f8\u7684\u589e\u957f\u3002\u4ec5\u4ece\u5bf9\u8be5\u56fd\u6700\u5927\u7684B2C\u5728\u7ebf\u5546\u5e97\u7684\u521d\u6b65\u89c2\u5bdf\u5c31\u53ef\u4ee5\u7a81\u51fa\u5728\u7ebf\u5de8\u5934\u5728\u5fb7\u56fd\u5e02\u573a\u7684\u4e3b\u5bfc\u5730\u4f4d\u3002\u4e9a\u9a6c\u900a\u7684\u6536\u5165\u8d85\u8fc7\u4e86\u4ee5\u4e0b\u516d\u4e2a\u540d\u6b21\u7684\u603b\u548c\uff1a<\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td>\u5730\u65b9<\/td><td>\u5546\u5e97<\/td><td>2021\u5e74\u51c0\u6536\u5165\uff08\u4ee5\u767e\u4e07\u6b27\u5143\u8ba1\uff09<\/td><\/tr><tr><td>1<\/td><td>amazon.de<\/td><td>15,680.6<\/td><\/tr><tr><td>2<\/td><td>otto.de<\/td><td>5,124.0<\/td><\/tr><tr><td>3<\/td><td>mediamarkt.de<\/td><td>2,544.0<\/td><\/tr><tr><td>4<\/td><td>zalando.de<\/td><td>2,515.0<\/td><\/tr><tr><td>5<\/td><td>ikea.com<\/td><td>1,747.0<\/td><\/tr><tr><td>6<\/td><td>saturn.de<\/td><td>1,340.0<\/td><\/tr><tr><td>7<\/td><td>apple.com<\/td><td>1,190.0<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u6765\u6e90\uff1a<a href=\"https:\/\/www.ehi.org\/news\/top-100-onlineshops-in-deutschland-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">EHI\u96f6\u552e\u7814\u7a76\u6240<\/a><\/figcaption><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-706079-identifier\">\u7b2c\u4e09\u65b9\u5356\u5bb6\u4f5c\u4e3a\u5173\u952e\u56e0\u7d20<\/h2><p class=\"theme-wp-block gb-responsive-731704-identifier\">\u7136\u800c\uff0c\u8fd9\u5e76\u4e0d\u4ec5\u4ec5\u662f\u4e9a\u9a6c\u900a\u81ea\u8eab\u7684\u6210\u529f\u3002\u5fb7\u56fd\u7684\u5728\u7ebf\u8d2d\u7269\u4e5f\u53d7\u5230\u901a\u8fc7\u5e02\u573a\u63d0\u4f9b\u4ea7\u54c1\u7684\u7b2c\u4e09\u65b9\u5356\u5bb6\u7684\u5f71\u54cd\u3002\u8fd9\u4e9b\u7b2c\u4e09\u65b9\u5356\u5bb6\u7684\u6536\u5165\u4e5f\u663e\u8457\u589e\u957f\u2014\u2014\u4ece29%\u589e\u957f\u523034%\uff0c\u800c\u57282019\u5e74\u548c2020\u5e74\uff0camazon.de\u7684\u6536\u5165\u4fdd\u6301\u572819%\u3002<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-full is-resized gb-responsive-249911-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik.jpg\" alt=\"\u5728\u7ebf\u8d2d\u7269\u7edf\u8ba1 Statista\" class=\"wp-image-20044\" style=\"width:844px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption style=\"display:block;\" class=\"wp-element-caption\">\u6765\u6e90\uff1a<a href=\"https:\/\/de.statista.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statista.de<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-311489-identifier\">\u4e9a\u9a6c\u900a\u663e\u7136\u5c5e\u4e8e\u5c11\u6570\u80fd\u591f\u5229\u7528\u5371\u673a\u7684\u516c\u53f8\u4e4b\u4e00\u3002\u8fd9\u4e00\u70b9\u5728\u6269\u5c55\u4ed3\u50a8\u7a7a\u95f4\u548c\u7269\u6d41\u4e2d\u5fc3\u7684\u6295\u8d44\u4e2d\u5f97\u5230\u4e86\u4f53\u73b0\u3002\u56e0\u6b64\uff0c\u4e9a\u9a6c\u900a\u57282019\u5e74\u5b9e\u73b0\u4e86\u4e0e\u524d\u4e00\u5e74\u76f8\u6bd4\u589e\u52a0\u4e86476.3\u4ebf\u7f8e\u5143\u7684\u5168\u7403\u6536\u5165\u3002\u57282020\u5e74\uff0c\u968f\u7740\u65b0\u51a0\u75ab\u60c5\u7684\u91cd\u5927\u53d8\u9769\uff0c\u6536\u5165\u589e\u52a0\u4e861055.4\u4ebf\u7f8e\u5143\uff0c\u968f\u540e\u57282021\u5e74\u53c8\u5b9e\u73b0\u4e86837.6\u4ebf\u7f8e\u5143\u7684\u5f3a\u52b2\u6536\u5165\u589e\u957f\u3002<\/p><p class=\"theme-wp-block gb-responsive-421700-identifier\">2022\u5e74\uff0c\u75ab\u60c5\u540e\u6536\u5165\u9996\u6b21\u7565\u6709\u4e0b\u964d\u3002\u7136\u800c\uff0c\u57282023\u5e74\uff0c\u4e9a\u9a6c\u900a\u80fd\u591f\u518d\u6b21\u589e\u52a0\u5176\u6536\u5165\uff0c\u4e0e\u524d\u4e00\u5e74\u76f8\u6bd4\uff0c\u5728\u5fb7\u56fd\u4e3a3759\u4e07\u7f8e\u5143\uff0c\u5168\u7403\u4e3a5747.9\u4e07\u7f8e\u5143\u3002<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-large is-resized gb-responsive-289176-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"844\" height=\"541\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-844x541.png\" alt=\"\u4e9a\u9a6c\u900a\u4e3b\u5bfc\u5fb7\u56fd\u7684\u5728\u7ebf\u8d2d\u7269\uff1a\u516c\u53f8\u7684\u6536\u5165\u57282023\u5e74\u4e5f\u6709\u6240\u589e\u957f\u3002\" class=\"wp-image-52912\" style=\"width:844px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-407x261.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-768x492.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-844x541.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz.png 1454w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption style=\"display:block;\" class=\"wp-element-caption\">\u4e9a\u9a6c\u900a\u5728\u5fb7\u56fd\u4e0e\u5168\u7403\u7684\u6536\u5165\u4ece2010\u5e74\u52302023\u5e74\uff08\u4ee5\u5341\u4ebf\u7f8e\u5143\u8ba1\uff09\u3002\u6765\u6e90\uff1a<a href=\"https:\/\/de.statista.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statista.de<\/a><\/figcaption><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-515118-identifier\">\u672a\u6765\u7684\u589e\u957f \u2013 \u9884\u6d4b<\/h3><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-51048-identifier\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland.png\" alt=\"\u8d38\u6613\u534f\u4f1a\uff1a\u5fb7\u56fd\u7535\u5b50\u5546\u52a1\u7684\u6536\u5165\" class=\"wp-image-52915\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland-407x229.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland-768x432.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland-844x475.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland.png 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-63121-identifier\">\u5fb7\u56fd\u8d38\u6613\u534f\u4f1a\uff08HDE\uff09\u6bcf\u5e74\u4e0e\u79d1\u9686\u96f6\u552e\u7814\u7a76\u6240\uff08IFH\uff09\u5408\u4f5c\u53d1\u5e03\u300a\u5728\u7ebf\u76d1\u6d4b\u62a5\u544a\u300b\u3002\u5728\u75ab\u60c5\u671f\u95f4\u7684\u663e\u8457\u589e\u957f\u4e4b\u540e\uff0c\u4e9a\u9a6c\u900a\u548c\u5fb7\u56fd\u7684\u5728\u7ebf\u8d2d\u7269\u884c\u4e1a\u57282022\u5e74\u9996\u6b21\u51fa\u73b0\u8f7b\u5fae\u4e0b\u964d\u3002\u81f3\u5c11\u5728\u4ec5\u8003\u8651\u524d\u4e00\u5e74\u65f6\u662f\u8fd9\u6837\u3002\u4e0e\u65b0\u51a0\u5371\u673a\u4e4b\u524d\u4ea7\u751f\u7684\u5728\u7ebf\u6536\u5165\u76f8\u6bd4\uff0c\u589e\u957f\u4ecd\u8d85\u8fc742%\u3002\u800c\u5bf9\u4e8e2024\u5e74\uff0c\u884c\u4e1a\u9884\u8ba1\u518d\u6b21\u589e\u957f\u7ea6\u4e09\u4e2a\u767e\u5206\u70b9\u3002\u8fd9\u662f\u7531\u4e8e\u4e92\u8054\u7f51\u4f7f\u7528\u7684\u589e\u52a0\u3001\u793e\u4ea4\u5546\u52a1\u4ee5\u53ca\u589e\u5f3a\u73b0\u5b9e\u7b49\u65b0\u6280\u672f\u7684\u63a8\u52a8\uff0c\u8fd9\u4e9b\u6280\u672f\u7ee7\u7eed\u5c06\u5728\u7ebf\u4f53\u9a8c\u4e0e\u79bb\u7ebf\u4f53\u9a8c\u5bf9\u9f50\u3002<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-468975-identifier\">\u7b2c\u4e09\u65b9\u5356\u5bb6\u5bf9\u672a\u6765\u6301\u79ef\u6781\u6001\u5ea6<\/h4><p class=\"theme-wp-block gb-responsive-360736-identifier\">\u6839\u636e<a href=\"https:\/\/pattern.com\/blog\/top-findings-from-our-amazon-germany-shopper-research-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u300a\u4e9a\u9a6c\u900a\u5356\u5bb6\u72b6\u6001\u62a5\u544a\u300b<\/a>\uff0c\u5927\u591a\u6570\u4e9a\u9a6c\u900a\u5356\u5bb6\u57282024\u5e74\u4e5f\u5bf9\u672a\u6765\u6301\u79ef\u6781\u6001\u5ea6\u300258%\u7684\u516c\u53f8\u5728\u5f00\u59cb\u5728\u4e9a\u9a6c\u900a\u4e0a\u9500\u552e\u7684\u4e00\u5e74\u5185\u5b9e\u73b0\u76c8\u5229\uff0c\u8d85\u8fc7\u4e00\u534a\uff0854%\uff09\u7684\u54c1\u724c\u548c\u96f6\u552e\u5546\u7684\u5229\u6da6\u7387\u8d85\u8fc720%\u3002<\/p><p class=\"theme-wp-block gb-responsive-556723-identifier\">\u7136\u800c\uff0c\u80af\u5b9a\u5b58\u5728\u9700\u8981\u514b\u670d\u7684\u95ee\u9898\u3002\u5bf9\u4e8e\u8f83\u5c0f\u7684\u4e9a\u9a6c\u900a\u5356\u5bb6\u6765\u8bf4\uff0c\u4e3b\u8981\u6311\u6218\u662f&#8230;<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-849186-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-717404-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u751f\u6210\u5ba2\u6237\u8bc4\u4ef7\uff0c<\/li><li class=\"theme-wp-block gb-responsive-358362-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u6539\u8fdb\u73b0\u6709\u4ea7\u54c1\u6216\u5f00\u53d1\u65b0\u4ea7\u54c1\uff0c\u4ee5\u53ca<\/li><li class=\"theme-wp-block gb-responsive-177595-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u5c1d\u8bd5\u65b0\u7684\u8425\u9500\u7b56\u7565\u3002<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-801859-identifier\">\u53e6\u4e00\u65b9\u9762\uff0c\u4f01\u4e1a\u516c\u53f8\u548c\u5236\u9020\u5546\u5219\u62c5\u5fc3&#8230;<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-671365-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-966727-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u516c\u53f8\u7684\u54c1\u724c\u5f62\u8c61\u548c\u4ea7\u54c1\uff08\u5305\u62ec\u5b9a\u4f4d\u3001\u5305\u88c5\u3001\u8425\u9500\u7b49\uff09<\/li><li class=\"theme-wp-block gb-responsive-66073-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u5e02\u573a\u4efd\u989d\u7684\u6269\u5c55\u4ee5\u53ca<\/li><li class=\"theme-wp-block gb-responsive-222002-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u5ba2\u6237\u8bc4\u4ef7\u7684\u6570\u91cf<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-344742-identifier\">\u8fd9\u4e24\u4e2a\u7fa4\u4f53\u7684\u5171\u540c\u70b9\u662f\uff0c\u4ed6\u4eec\u90fd\u5728\u4e0e\u4e0d\u65ad\u4e0a\u5347\u7684\u6210\u672c\u4f5c\u6597\u4e89\uff0c\u7279\u522b\u662f\u5728\u5e7f\u544a\uff0838%\u7684\u53d7\u8bbf\u8005\uff09\u3001\u8fd0\u8f93\uff0837%\uff09\u548c\u5236\u9020\uff0835%\uff09\u65b9\u9762\u3002\u7136\u800c\uff0c\u4e0e\u5f80\u5e74\u76f8\u6bd4\uff0c\u8d8a\u6765\u8d8a\u5c11\u7684\u5356\u5bb6\u62c5\u5fc3\u6210\u672c\u4e0a\u5347\u5e26\u6765\u7684\u95ee\u9898\u3002<\/p><p class=\"theme-wp-block gb-responsive-53820-identifier\">\u8fd9\u4e5f\u4e0e\u5927\u591a\u6570\u5356\u5bb6\u4e0d\u518d\u4ec5\u4ec5\u5728\u4e9a\u9a6c\u900a\u4e0a\u9500\u552e\u7684\u4e8b\u5b9e\u76f8\u7b26\u3002\u5fb7\u56fd\u7684\u5728\u7ebf\u8d2d\u7269\u884c\u4e1a\u73b0\u5728\u5df2\u7ecf\u4e13\u4e1a\u5316\u3002\u5927\u591a\u6570\u5728\u7ebf\u96f6\u552e\u5546\u8ba4\u8bc6\u5230\uff0c\u91c7\u7528\u81f3\u5c11\u4e00\u4e2a\u989d\u5916\u9500\u552e\u6e20\u9053\u7684\u5168\u6e20\u9053\u7b56\u7565\u53ef\u4ee5\u964d\u4f4e\u7ecf\u6d4e\u98ce\u9669\uff0c\u751a\u81f3\u589e\u52a0\u5229\u6da6\u3002\u5168\u7403\u6700\u53d7\u6b22\u8fce\u7684\u4e09\u4e2a\u5e73\u53f0\u662feBay\u3001Shopify\u548c\u6c83\u5c14\u739b\uff0c\u5176\u6b21\u662fEtsy\u3002<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-large gb-responsive-178338-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"844\" height=\"626\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-844x626.jpg\" alt=\"\u5168\u6e20\u9053\u7b56\u7565\u5bf9\u5fb7\u56fd\u7684\u4e9a\u9a6c\u900a\u5356\u5bb6\u6765\u8bf4\u4e0d\u518d\u662f\u4e00\u4e2a\u964c\u751f\u7684\u6982\u5ff5\u3002\" class=\"wp-image-52918\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-407x302.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-768x569.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-844x626.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping.jpg 1244w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption class=\"wp-element-caption\" style=\"display:block;\">\u6765\u6e90\uff1a<a href=\"https:\/\/www.junglescout.com\/amazon-seller-report\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u300a\u4e9a\u9a6c\u900a\u5356\u5bb6\u72b6\u6001\u62a5\u544a\u300b<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-404480-identifier\">\u8bb8\u591a\u4e9a\u9a6c\u900a\u5356\u5bb6\u4e5f\u67092024\u5e74\u7684\u6269\u5c55\u8ba1\u5212\u3002\u9996\u8981\u7684\u662f\u6c83\u5c14\u739b\u3001Shopify\u548ceBay\u3002\u4f46\u4e00\u4e9b\u5356\u5bb6\u8fd8\u5e0c\u671b\u901a\u8fc7TikTok\u3001Instagram\u548cFacebook\u5b9e\u65bd\u793e\u4ea4\u5546\u52a1\u3002<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-332006-identifier\">\u4e9a\u9a6c\u900a = \u5fb7\u56fd\u7684\u5728\u7ebf\u8d2d\u7269\uff1a\u4e70\u5bb6\u901a\u5e38\u66f4\u559c\u6b22\u5e02\u573a\u5e73\u53f0<\/h2><p class=\"theme-wp-block gb-responsive-365355-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/zh-hans\/blog\/ya-ma-xun-mai-jia-de-yan-jiu-he-tong-ji-shu-ju-guo-qu-ji-nian-suo-you-xiang-guan-de-fa-zhan\/\">\u5173\u4e8e\u4e9a\u9a6c\u900a\u6210\u529f\u7684\u4e0d\u540c\u7edf\u8ba1\u6570\u636e<\/a>\u6e05\u695a\u5730\u8868\u660e\uff0c\u7535\u5b50\u5546\u52a1\u5de8\u5934\u4e0d\u4ec5\u5728\u5fb7\u56fd\u4ea7\u751f\u66f4\u9ad8\u7684\u6536\u5165\uff0c\u800c\u4e14\u4e0e\u7ade\u4e89\u5bf9\u624b\u76f8\u6bd4\uff0c\u5ba2\u6237\u589e\u957f\u4e5f\u4fdd\u6301\u7a33\u5b9a\u3002<a href=\"https:\/\/www.ifhkoeln.de\/rekordverdaechtig-amazon-waechst-2020-jeden-tag-um-31-millionen-euro\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u79d1\u9686IFH\u57282021\u5e74\u7684\u4e00\u9879\u8c03\u67e5<\/a>\u663e\u793a\uff1a\u5728\u7ebf\u8d2d\u7269\u7684\u4eba\u4e5f\u4f1a\u5728\u4e9a\u9a6c\u900a\u4e0a\u8d2d\u4e70\u3002\u6839\u636e\u5e02\u573a\u7814\u7a76\u516c\u53f8&#8230; <\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-727165-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-743811-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8230;\u5927\u7ea694%\u7684\u5fb7\u56fd\u5728\u7ebf\u8d2d\u7269\u8005\u662f\u4e9a\u9a6c\u900a\u7684\u5ba2\u6237\u3002<\/li><li class=\"theme-wp-block gb-responsive-333225-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8230;Prime\u4f1a\u5458\u7ea6\u5360\u4e9a\u9a6c\u900a\u6536\u5165\u768470%\u3002<\/li><li class=\"theme-wp-block gb-responsive-197126-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8230;\u8d85\u8fc7\u4e09\u5206\u4e4b\u4e00\u7684\u5ba2\u6237\u662f\u4e9a\u9a6c\u900a\u7684\u91cd\u5ea6\u8d2d\u7269\u8005\uff0c\u81f3\u5c11\u4e00\u534a\u7684\u5728\u7ebf\u8d2d\u4e70\u4e13\u95e8\u5728\u4e9a\u9a6c\u900a\u5e02\u573a\u4e0a\u8fdb\u884c\u3002<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-460307-identifier\">\u4f46\u4e0d\u4ec5\u4ec5\u662f\u79d1\u9686IFH\u7684\u8c03\u67e5\u786e\u8ba4\u4e86\u7535\u5b50\u5546\u52a1\u5728\u5fb7\u56fd\u53d7\u5230\u5728\u7ebf\u5de8\u5934\u7684\u5f71\u54cd\u3002\u4e00\u9879<a href=\"https:\/\/pattern.com\/blog\/top-findings-from-our-amazon-germany-shopper-research-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2022\u5e74Pattern\u7684\u8c03\u67e5<\/a>\u4e5f\u663e\u793a\uff0c\u57281000\u540d\u6765\u81ea\u5fb7\u56fd\u7684\u5728\u7ebf\u8d2d\u7269\u8005\u4e2d\uff0c96%\u7684\u4eba\u8868\u793a\u57282021\u5e74\u81f3\u5c11\u5728\u4e9a\u9a6c\u900a\u4e0a\u8d2d\u4e70\u8fc7\u4e00\u6b21\u3002\u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0c\u4e9a\u9a6c\u900a\u5ba2\u6237\u66f4\u559c\u6b22\u5fb7\u56fd\u5e02\u573a\uff0c\u4f46\u4e5f\u4e0d\u72b9\u8c6b\u5728amazon.com\u6216amazon.co.uk\u4e0a\u8d2d\u7269\u3002<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-full gb-responsive-767298-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"512\" height=\"365\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23134716\/Online_Shopping_Statistik_2021.png\" alt=\"\u5728\u7ebf\u8d2d\u7269\u7edf\u8ba1 2021 \" class=\"wp-image-52921\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23134716\/Online_Shopping_Statistik_2021-407x290.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23134716\/Online_Shopping_Statistik_2021.png 512w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\" style=\"display:block;\">\u6765\u6e90: <a href=\"https:\/\/pattern.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pattern.com<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-246750-identifier\">\u8c03\u67e5\u8fd8\u663e\u793a\uff0c\u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-506287-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block 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class=\"theme-wp-block gb-responsive-249517-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u2026 \u76f8\u6bd4\u4e4b\u4e0b\uff0c88.6%\u7684\u4e9a\u9a6c\u900a\u5ba2\u6237\u8ba1\u5212\u4ece\u4e9a\u9a6c\u900a\u8d2d\u4e70\u4e0e\u53bb\u5e74\u76f8\u540c\u6216\u66f4\u591a\u7684\u5546\u54c1\u3002\u53ea\u670911.4%\u8ba1\u5212\u5728\u4e9a\u9a6c\u900a\u4e0a\u82b1\u8d39\u66f4\u5c11\u3002<\/li><\/ul><\/div><p class=\"theme-wp-block 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xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201c\u8fd9\u4e2a\u4ea7\u54c1\u6bd4\u7ade\u4e89\u5bf9\u624b\u4fbf\u5b9c\u3002\u201d\uff08\u5bf9\u4e8e63%\u7684\u4eba\u6765\u8bf4\uff0c\u8fd9\u662f\u5728\u4e9a\u9a6c\u900a\u8d2d\u7269\u7684\u539f\u56e0\u3002\uff09<\/li><li class=\"theme-wp-block gb-responsive-581370-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201c\u8fd9\u4e2a\u4ea7\u54c1\u7684\u4ea4\u4ed8\u901f\u5ea6\u6bd4\u5176\u4ed6\u96f6\u552e\u5546\u5feb\u3002\u201d\uff0843%\uff09<\/li><li class=\"theme-wp-block gb-responsive-138076-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201c\u8fd9\u4e2a\u4ea7\u54c1\u4ec5\u5728\u4e9a\u9a6c\u900a\u4e0a\u6709\u552e\u3002\u201d\uff0842%\uff09<\/li><li class=\"theme-wp-block gb-responsive-452255-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201c\u4e9a\u9a6c\u900a\u6bd4\u5176\u4ed6\u5e73\u53f0\u66f4\u6613\u4e8e\u4f7f\u7528\u3002\u201d\uff0841%\uff09<\/li><li class=\"theme-wp-block gb-responsive-697534-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201c\u56e0\u4e3a\u6211\u662f\u4e9a\u9a6c\u900aPrime\u5ba2\u6237\uff0c\u8fd9\u901a\u5e38\u80fd\u4fdd\u8bc1\u5feb\u901f\u548c\u53ef\u9760\u7684\u4ea4\u4ed8\u3002\u201d\uff0835%\uff09<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-523709-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\t\u4ece\u5356\u5bb6\u5230\u7545\u9500\u4e66\u7684\u65c5\u7a0b\u5f00\u59cb &#8211; \u4e0e SELLERLOGIC \u4e00\u8d77\u3002\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\t\u4eca\u5929\u83b7\u53d6\u514d\u8d39\u7684 trial\uff0c\u770b\u770b\u5408\u9002\u7684\u670d\u52a1\u5982\u4f55\u5c06\u60a8\u4ece\u4f18\u79c0\u63d0\u5347\u5230\u6700\u4f73\u3002\u4e0d\u8981\u7b49\u5f85\u3002\u7acb\u5373\u884c\u52a8\u3002\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">\u7acb\u5373\u5f00\u59cb<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-624296-identifier\">Prime\u662f\u4e00\u4e2a\u589e\u957f\u9a71\u52a8\u56e0\u7d20<\/h3><p class=\"theme-wp-block gb-responsive-924478-identifier\">\u4e9a\u9a6c\u900a\u7684\u8ba2\u9605\u6a21\u5f0f\u4f3c\u4e4e\u5728\u5e02\u573a\u7684\u4f7f\u7528\u4e2d\u53d1\u6325\u4e86\u7279\u522b\u91cd\u8981\u7684\u4f5c\u7528\u3002Prime\u5305\u62ec\uff0c\u9664\u4e86\u5176\u4ed6\u670d\u52a1\u5916\uff0c\u7279\u522b\u5feb\u901f\u7684\u4ea4\u4ed8\u548c\u8bbf\u95ee\u4e9a\u9a6c\u900a\u81ea\u5df1\u7684\u6d41\u5a92\u4f53\u670d\u52a1\u3002\u57282021\u5e74\uff0c\u6770\u592b\u00b7\u8d1d\u7d22\u65af\u5728\u7ed9\u80a1\u4e1c\u7684\u4fe1\u4e2d\u5ba3\u5e03\uff0c\u4e9a\u9a6c\u900aPrime\u5728\u5168\u7403\u62e5\u67092\u4ebf\u5ba2\u6237\u3002\u4ec5\u4ec5\u4e09\u5e74\u524d\uff0c\u4e9a\u9a6c\u900a\u7684\u670d\u52a1\u5c31\u8d85\u8fc7\u4e861\u4ebf\u8ba2\u9605\u8005\u7684\u6807\u5fd7\u3002<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-full gb-responsive-686106-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"507\" height=\"433\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23135228\/E-Commerce_Deutschland_2023.png\" alt=\"\u7535\u5b50\u5546\u52a1\u53d1\u5c55\u5fb7\u56fd\" class=\"wp-image-52924\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23135228\/E-Commerce_Deutschland_2023-407x348.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23135228\/E-Commerce_Deutschland_2023.png 507w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><figcaption class=\"wp-element-caption\">\u6765\u6e90: <a href=\"https:\/\/pattern.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pattern.com<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-687761-identifier\">\u6839\u636e<a href=\"https:\/\/pattern.com\/blog\/top-findings-from-our-amazon-germany-shopper-research-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u5fb7\u56fd\u8d2d\u7269\u8005\u62a5\u544a<\/a>\uff0c\u670915%\u7684\u5728\u7ebf\u8d2d\u7269\u8005\u53ef\u4ee5\u4f7f\u7528\u4e9a\u9a6c\u900aPrime\u3002\u8fd9\u610f\u5473\u774078%\u7684\u4eba\u8981\u4e48\u62e5\u6709\u81ea\u5df1\u7684Prime\u8ba2\u9605\uff0c\u8981\u4e48\u53ef\u4ee5\u4f7f\u7528\u5bb6\u4eba\u3001\u4f34\u4fa3\u6216\u670b\u53cb\u7684\u8ba2\u9605\u3002\u7ed3\u5408\u5feb\u901f\u4ea4\u4ed8\u662f\u5ba2\u6237\u9009\u62e9\u4e9a\u9a6c\u900a\u7684\u91cd\u8981\u56e0\u7d20\u8fd9\u4e00\u53d1\u73b0\uff0c\u6e05\u6670\u7684\u56fe\u666f\u6d6e\u73b0\u51fa\u6765\uff1aPrime\u4f1a\u5458\u7684\u6570\u91cf\u4e0d\u65ad\u589e\u52a0\u662f\u672a\u6765\u51e0\u5e74\u7535\u5b50\u5546\u52a1\u5de8\u5934\u6536\u5165\u4e0a\u5347\u7684\u4e00\u4e2a\u6307\u6807\u3002<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-441103-identifier\">\u4e9a\u9a6c\u900a\uff1a\u5fb7\u56fd\u5728\u7ebf\u8d2d\u7269\u5e02\u573a\u81f3\u5173\u91cd\u8981<\/h3><p class=\"theme-wp-block gb-responsive-39494-identifier\">\u5230\u73b0\u5728\u4e3a\u6b62\uff0c\u4e9a\u9a6c\u900a\u5df2\u7ecf\u6709\u6570\u767e\u4e07\u4e2a\u7b2c\u4e09\u65b9\u5356\u5bb6\u5728\u5e02\u573a\u4e0a\u63d0\u4f9b\u4ed6\u4eec\u7684\u5546\u54c1\u3002\u81ea2026\u5e74\u4ee5\u6765\uff0c\u8fd9\u4e00\u9886\u57df\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\uff1a\u73b0\u5728\u8d85\u8fc760%\u7684\u9500\u552e\u5355\u4f4d\u6765\u81ea\u7b2c\u4e09\u65b9\u5356\u5bb6\u3002\u7531\u4e8e\u589e\u957f\u662f\u7a33\u5b9a\u7684\uff0c\u5e76\u4e14\u5728\u591a\u5e74\u4e2d\u4ee5\u7c7b\u4f3c\u7684\u901f\u5ea6\u53d1\u751f\uff0c\u53ef\u4ee5\u5047\u8bbe\u4e9a\u9a6c\u900a\u5728\u6709\u610f\u8bc6\u5730\u63a7\u5236\u8fd9\u4e00\u53d1\u5c55\u3002\u7136\u800c\uff0c\u4e9a\u9a6c\u900a\u81ea\u8eab\u7684\u96f6\u552e\u4efd\u989d\u4e0d\u592a\u53ef\u80fd\u964d\u81f3\u96f6\u767e\u5206\u6bd4\u3002<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-large gb-responsive-682114-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler.png\"><img decoding=\"async\" width=\"844\" height=\"306\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-844x306.png\" alt=\"\u4e9a\u9a6c\u900a\u5728\u5fb7\u56fd\u5728\u7ebf\u8d2d\u7269\u4e2d\u4ece\u7b2c\u4e09\u65b9\u5356\u5bb6\u4e2d\u83b7\u76ca\u5de8\u5927\u3002\u4efd\u989d\u591a\u5e74\u6765\u4e00\u76f4\u5728\u589e\u52a0\u3002\" class=\"wp-image-52909\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-407x147.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-768x278.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-844x306.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-1536x557.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-2048x742.png 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><figcaption class=\"wp-element-caption\">\u6765\u6e90: <a href=\"https:\/\/www.marketplacepulse.com\/year-in-review-2023\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Marketplace Pulse 2023\u5e74\u56de\u987e<\/a><\/figcaption><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-270729-identifier\">\u7ed3\u8bba<\/h2><p class=\"theme-wp-block gb-responsive-15559-identifier\">\u4e9a\u9a6c\u900a\u5728\u5fb7\u56fd\u7684\u5728\u7ebf\u8d2d\u7269\u4e2d\u4ecd\u7136\u4e0d\u53ef\u6216\u7f3a\u5417\uff1f\u7535\u5b50\u5546\u52a1\u7684\u53d1\u5c55\u6e05\u695a\u5730\u8868\u660e\uff1a\u60f3\u8981\u5728\u7ebf\u9500\u552e\u7684\u4eba\u51e0\u4e4e\u65e0\u6cd5\u907f\u514d\u4e9a\u9a6c\u900a\u3002Prime\u8ba1\u5212\u5728\u8fd9\u91cc\u5177\u6709\u51b3\u5b9a\u6027\u5f71\u54cd\uff0c\u56e0\u4e3aPrime\u4f1a\u5458\u662f\u91cd\u5ea6\u8d2d\u7269\u8005\uff0c\u5e76\u5728\u4e9a\u9a6c\u900a\u4e0a\u82b1\u8d39\u6700\u591a\u7684\u94b1\u3002\u540c\u65f6\uff0c\u4ed6\u4eec\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u4f9d\u8d56\u4e8ePrime\u4f18\u60e0\uff0c\u56e0\u4e3a\u4ed6\u4eec\u53ef\u4ee5\u4eab\u53d7\u514d\u8d39\u7684\u5feb\u901f\u4ea4\u4ed8\u3002<\/p><p class=\"theme-wp-block gb-responsive-732560-identifier\">\u5728\u7ebf\u96f6\u552e\u5546\u51e0\u4e4e\u65e0\u6cd5\u907f\u514d\u5728\u4e9a\u9a6c\u900a\u4e0a\u9500\u552e\u3002\u7136\u800c\uff0c diversifying \u81ea\u5df1\u7684\u9500\u552e\u6e20\u9053\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u70b9\uff0c\u56e0\u6b64\u62e5\u6709\u81ea\u5df1\u7684\u5728\u7ebf\u5546\u5e97\u6216\u5176\u4ed6\u5e02\u573a\uff0c\u5982Etsy\uff0c\u662f\u6709\u610f\u4e49\u7684\u3002\u5177\u4f53\u54ea\u4e9b\u6e20\u9053\u9002\u5408\u4ed6\u4eec\u81ea\u5df1\u7684\u5168\u6e20\u9053\u6218\u7565\u662f\u975e\u5e38\u4e2a\u6027\u5316\u7684\uff0c\u5e94\u8be5\u7ecf\u8fc7\u6df1\u601d\u719f\u8651\u3002<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-3416-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/de\/blog\/e-commerce-datenanalyse\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/01\/23135620\/e-commerce-datenanalyse-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Ohne im E-Commerce eine orgendtliche Datenanalyse vorzunehmen, werden Onlineh\u00e4ndler kaum erfolgreich sein.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/e-commerce-datenanalyse\/\">\u7535\u5b50\u5546\u52a1\u6570\u636e\u5206\u6790\uff1a\u6bcf\u4e2a\u5de5\u5177\u5fc5\u987b\u80fd\u591f\u505a\u5230\u7684\u56db\u5927\u8981\u7d20<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">\u60f3\u8981\u5728\u7535\u5b50\u5546\u52a1\u4e2d\u53d6\u5f97\u6210\u529f\u7684\u4eba\u65e0\u6cd5\u907f\u514d\u624e\u5b9e\u7684\u6570\u636e\u5206\u6790\u3002\u5728\u7ebf\u96f6\u552e\u662f\u52a8\u6001\u7684\uff0c\u5ba2\u6237\u9700\u6c42\u53d8\u5316\u8fc5\u901f\uff0c\u96f6\u552e\u5546\u5fc5\u987b\u80fd\u591f\u5feb\u901f\u8c03\u6574\u6d41\u7a0b\u3002\u8fd9\u56db\u4ef6\u4e8b\u5e94\u8be5\u662f\u6bcf\u4e2a\u5de5\u5177\u90fd\u80fd\u505a\u5230\u7684\uff01<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-373437-identifier has-small-font-size\">\u56fe\u7247\u6765\u6e90\uff1a\u00a9 Anna Khomulo \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>\u5fb7\u56fd\u7684\u7535\u5b50\u5546\u52a1\u65e0\u5904\u4e0d\u5728\u3002\u65b0\u51a0\u75ab\u60c5\u7684\u51e0\u5e74\u4f7f\u6574\u4e2a\u884c\u4e1a\u52a0\u901f\u4e86\u5341\u591a\u5e74\uff0c\u75ab\u60c5\u7684\u5f71\u54cd\u4ecd\u5728\u6539\u53d8\u516c\u53f8\u8fd0\u8425\u548c\u6269\u5c55\u4e1a\u52a1\u7684\u65b9\u5f0f\u3002\u6d88\u8d39\u8005\u4eca\u5929\u7814\u7a76\u3001\u8d2d\u4e70\u548c\u652f\u4ed8\u4ea7\u54c1\u7684\u65b9\u5f0f\u4e0e\u5341\u5e74\u524d\u4e5f\u6709\u6240\u4e0d\u540c\u3002\u7136\u800c\uff0c\u6709\u4e00\u4ef6\u4e8b\u591a\u5e74\u6765\u4fdd\u6301\u4e0d\u53d8\uff1a\u884c\u4e1a\u4e2d\u6700\u5927\u7684\u53c2\u4e0e\u8005\u662f\u4e9a\u9a6c\u900a\u3002\u56e0\u6b64\uff0c\u5bf9\u4e8e\u8bb8\u591a\u5fb7\u56fd\u5ba2\u6237\u6765\u8bf4\uff0c\u5728\u7ebf\u8d2d\u7269\u901a\u5e38\u59cb\u4e8eAmazon.de\uff0c\u5e76\u4e14\u5f80\u5f80\u4e5f\u5728\u8fd9\u91cc\u7ed3\u675f\u3002 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