{"id":240329,"date":"2022-04-26T05:49:00","date_gmt":"2022-04-26T05:49:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/zai-ya-ma-xun-shang-qu-de-geng-da-cheng-gong-de-zui-zhong-yaokpi\/"},"modified":"2025-09-13T02:40:02","modified_gmt":"2025-09-13T02:40:02","slug":"zai-ya-ma-xun-shang-qu-de-geng-da-cheng-gong-de-zui-zhong-yaokpi","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/zh-hans\/blog\/zai-ya-ma-xun-shang-qu-de-geng-da-cheng-gong-de-zui-zhong-yaokpi\/","title":{"rendered":"\u5728\u4e9a\u9a6c\u900a\u4e0a\u53d6\u5f97\u66f4\u5927\u6210\u529f\u7684\u6700\u91cd\u8981KPI"},"content":{"rendered":"<p class=\"theme-wp-block 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src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140355\/statisitk.jpg\" alt=\"\u5728\u4e9a\u9a6c\u900a\u4e0a\u53d6\u5f97\u66f4\u5927\u6210\u529f\u7684\u6700\u91cd\u8981KPI\" class=\"wp-image-19834\" style=\"width:704px;height:417px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140355\/statisitk-405x240.jpg 405w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140355\/statisitk-407x241.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140355\/statisitk-768x456.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140355\/statisitk-844x501.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140355\/statisitk.jpg 1170w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/figure><\/div><p class=\"theme-wp-block 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gb-responsive-689595-identifier\">\u201c\u6bcf\u4f1a\u8bdd\u5355\u4f4d\u767e\u5206\u6bd4\u201d\u6307\u7684\u662f\u8f6c\u5316\u7387\u3002\u8f6c\u5316\u7387\u8868\u793a\u8bbf\u95ee\u60a8\u4ea7\u54c1\u7684\u5ba2\u6237\u4e2d\u5b9e\u9645\u8d2d\u4e70\u8be5\u4ea7\u54c1\u7684\u5ba2\u6237\u6240\u5360\u7684\u767e\u5206\u6bd4\u3002\u8fd9\u662f\u8861\u91cf\u5217\u8868\u6210\u529f\u7684\u6709\u6548\u5de5\u5177\u3002<\/p><p class=\"theme-wp-block gb-responsive-117331-identifier\">\u8f6c\u5316\u7387\u53d7\u5230\u8bb8\u591a\u56e0\u7d20\u7684\u5f71\u54cd\u3002\u4f8b\u5b50\u5305\u62ec Buy Box \u7387\u548c\u5185\u5bb9\u8d28\u91cf\uff0c\u56e0\u4e3a\u4fe1\u606f\u5bf9\u5ba2\u6237\u8d8a\u597d\uff0c\u4ed6\u4eec\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u5c31\u8d8a\u5bb9\u6613\u3002<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-985222-identifier\">\u6536\u5165\u5173\u952e\u7ee9\u6548\u6307\u6807\uff1a \u201c\u5df2\u8ba2\u8d2d\u4ea7\u54c1\u7684\u6536\u5165\u201d<\/h3><div class=\"wp-block-image 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\/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-928781-identifier\">\u987e\u540d\u601d\u4e49\uff0c\u5173\u952e\u7ee9\u6548\u6307\u6807\u201c\u5df2\u8ba2\u8d2d\u4ea7\u54c1\u7684\u6536\u5165\u201d\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u5173\u4e8e\u6211\u4eec\u559c\u7231\u7684\u6536\u5165\u7684\u4fe1\u606f\u3002\u6839\u636e\u6536\u5165\uff0c\u53ef\u4ee5\u8fdb\u884c A-B-C \u5206\u6790\uff0c\u4ee5\u5173\u6ce8\u6b63\u786e\u7684\u4ea7\u54c1\u3002<\/p><p class=\"theme-wp-block gb-responsive-50925-identifier\">\u547c&#8230; \u597d\u7684\u3002\u73b0\u5728\u6211\u4eec\u5df2\u7ecf\u68c0\u67e5\u4e86\u6211\u4eec\u7684\u6307\u6807\u3002\u8ba9\u6211\u4eec\u5f00\u59cb\u5b9e\u65bd\u5427\uff01<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-518332-identifier\"><strong>\u60a8\u5982\u4f55\u5229\u7528\u8fd9\u4e9b\u5173\u952e\u7ee9\u6548\u6307\u6807\u6765\u4f18\u5316\u60a8\u7684\u4e9a\u9a6c\u900a\u4e1a\u52a1\uff1f<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-547282-identifier\">\u4e3a\u4e86\u66f4\u6e05\u695a\u5730\u8bf4\u660e\u8fd9\u4e00\u70b9\uff0c\u6211\u4eec\u521b\u5efa\u4e86\u4e00\u4e9b <strong>\u6848\u4f8b\u7814\u7a76<\/strong>\u3002<\/p><p class=\"theme-wp-block gb-responsive-820102-identifier\"><strong>\u6848\u4f8b\u7814\u7a76 1\uff1a<\/strong><\/p><p class=\"theme-wp-block gb-responsive-415919-identifier\"><em>\u73b0\u72b6\uff1a<\/em> \u5c3d\u7ba1\u516c\u53f8\u80fd\u591f\u4e3a\u5176\u5217\u8868\u751f\u6210\u9ad8\u6d41\u91cf\uff0c\u4f46\u8f6c\u5316\u7387\u5374\u5f88\u4f4e\u3002<\/p><p class=\"theme-wp-block gb-responsive-287915-identifier\"><em>\u89e3\u8bfb\uff1a<\/em> \u4f60\u7684\u4ef7\u683c\u5904\u4e8e\u5e73\u5747\u6c34\u5e73\uff0c\u4f46\u7ade\u4e89\u6fc0\u70c8\uff0c\u5e76\u4e14\u4f60\u7684 Buy Box \u7387\u8f83\u4f4e\u3002<\/p><p class=\"theme-wp-block gb-responsive-542904-identifier\">Buy Box \u662f\u6839\u636e\u5404\u79cd\u56e0\u7d20\u8ba1\u7b97\u7684 &#8211; \u6700\u5927\u7684\u5f71\u54cd\u56e0\u7d20\u662f\u4ef7\u683c\uff0c\u8fd9\u610f\u5473\u7740\u6700\u4f4e\u62a5\u4ef7\u8d62\u5f97 Buy Box\u3002\u7136\u800c\uff0c\u5176\u4ed6\u56e0\u7d20\u4e5f\u4f1a\u8d77\u4f5c\u7528\uff0c\u4f8b\u5982\u4ea7\u54c1\u662f\u5426\u5728 Prime \u4e0a\u53ef\u7528\u3002Prime \u7684\u5de8\u5927\u4f18\u52bf\u5728\u4e8e\uff0c\u96f6\u552e\u5546\u53ef\u4ee5\u5728\u540c\u4e00\u4ef7\u683c\u4e0b\u8d62\u5f97 Buy Box\uff0c\u5c3d\u7ba1\u9762\u4e34\u7ade\u4e89\u3002<\/p><p class=\"theme-wp-block gb-responsive-684074-identifier\"><em>\u89e3\u51b3\u65b9\u6848\uff1a<\/em> \u901a\u8fc7 <a href=\"https:\/\/www.sellerlogic.com\/zh-hans\/blog\/ya-ma-xun-fba-ru-he-yun-zuo-guan-yu-zhe-yi-liu-xing-de-lu-xing-fu-wu-nin-xu-yao-le-jie-de-yi-qie-yi-mu-le-ran\/\">\u4e9a\u9a6c\u900a FBA<\/a> \u6216 Prime by sellers \u5b9e\u65bd Prime\uff0c\u4ee5\u8d62\u5f97 Buy Box\uff0c\u56e0\u4e3a\u8fd9\u5bf9\u60a8\u7684\u6536\u5165\u81f3\u5173\u91cd\u8981\u3002\u6839\u636e\u4e9a\u9a6c\u900a\u7684\u8bf4\u6cd5\uff0c90% \u7684\u9500\u552e\u989d\u5f52 Buy Box \u4e2d\u7684\u5356\u5bb6\u6240\u6709\u3002<\/p><p class=\"theme-wp-block gb-responsive-307271-identifier\"><strong>\u6848\u4f8b\u7814\u7a76 2\uff1a<\/strong><\/p><p class=\"theme-wp-block gb-responsive-681690-identifier\"><em>\u73b0\u72b6\uff1a<\/em> \u516c\u53f8\u5728\u5e73\u5747\u6d41\u91cf\u4e0b\u5b9e\u73b0\u4e86\u5e73\u5747\u6536\u5165\uff0c\u4f46\u8f6c\u5316\u7387\u4ecd\u7136\u8f83\u5dee\u3002<\/p><p class=\"theme-wp-block gb-responsive-589655-identifier\"><em>\u89e3\u8bfb\uff1a<\/em> \u5185\u5bb9\u8d28\u91cf\u6709\u5f85\u63d0\u9ad8\uff0c\u76ee\u524d\u4e3a 60%\u3002\u6b64\u5916\uff0c\u76f8\u5173\u5173\u952e\u8bcd\u7f3a\u5931\u3002<\/p><p class=\"theme-wp-block gb-responsive-29430-identifier\">\u89e3\u51b3\u65b9\u6848\uff1a\u6700\u597d\u4e0a\u4f20 6-7 \u5f20\u9488\u5bf9\u7279\u5b9a\u53d7\u4f17\u7684\u4ea7\u54c1\u56fe\u7247\uff0c\u914d\u4ee5\u89e3\u91ca\u6027\u548c\u6709\u610f\u4e49\u7684\u89c6\u89c9\u6548\u679c\u3002\u6b64\u5916\uff0c\u6211\u4eec\u63d0\u5021\u4f7f\u7528 A+ \u5185\u5bb9\uff0c\u5e2e\u52a9\u5ba2\u6237\u5728\u60c5\u611f\u4e0a\u4e0e\u4ea7\u54c1\u548c\u54c1\u724c\u4ea7\u751f\u5171\u9e23\uff0c\u5e76\u8bb2\u8ff0\u4e00\u4e2a\u6545\u4e8b\u3002\u8fd8\u5e94\u6ce8\u610f\uff0c\u4f7f\u7528\u6b63\u786e\u7684\u5173\u952e\u8bcd\u8d77\u7740\u91cd\u8981\u4f5c\u7528\u3002\u5e94\u8c28\u614e\u9009\u62e9 2-3 \u4e2a\u6700\u91cd\u8981\u7684\u5173\u952e\u8bcd\uff0c\u4ee5\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4ef7\u503c\u5e76\u7a81\u51fa\u6b63\u786e\u7684\u4ea7\u54c1\u7279\u6027\u3002<\/p><p class=\"theme-wp-block gb-responsive-900306-identifier\"><strong>\u6848\u4f8b\u7814\u7a76 3\uff1a<\/strong><\/p><p class=\"theme-wp-block gb-responsive-409999-identifier\"><em>\u73b0\u72b6\uff1a<\/em> \u516c\u53f8\u4ea7\u751f\u7684\u6536\u5165\u5f88\u5c11\uff0c\u4ea7\u54c1\u9875\u9762\u7684\u6d41\u91cf\u4e5f\u5f88\u4f4e\uff0c\u4f46\u8f6c\u5316\u7387\u5374\u5f88\u9ad8\u3002<\/p><p class=\"theme-wp-block gb-responsive-441915-identifier\"><em>\u89e3\u8bfb\uff1a<\/em> \u5185\u5bb9\u8d28\u91cf\u975e\u5e38\u597d\uff0c\u4f46\u6d41\u91cf\u751f\u6210\u8f83\u5dee\uff0c\u5e76\u4e14\u7f3a\u5c11\u9002\u5f53\u7684\u5173\u952e\u8bcd\u3002<\/p><p class=\"theme-wp-block gb-responsive-159727-identifier\"><em>\u89e3\u51b3\u65b9\u6848\uff1a<\/em> \u4e3a\u4e86\u6539\u5584\u6d41\u91cf\u751f\u6210\uff0c\u8bc6\u522b\u6b63\u786e\u7684\u5173\u952e\u8bcd\u975e\u5e38\u91cd\u8981\u3002\u4e00\u65e6\u786e\u5b9a\u4e86\u51c6\u786e\u63cf\u8ff0\u4ea7\u54c1\u7684\u57fa\u7840\u5173\u952e\u8bcd\uff0c\u5c31\u9700\u8981\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u7684\u5173\u952e\u8bcd\u5e76\u627e\u5230\u76f8\u4f3c\u7684\u5173\u952e\u8bcd\u3002\u6b64\u5916\uff0c\u9488\u5bf9\u6027\u7684 PPC \u6d3b\u52a8\u53ef\u4ee5\u63d0\u9ad8\u641c\u7d22\u6392\u540d\uff0c\u4ee5\u5728\u9500\u552e\u6f0f\u6597\u7684\u6bcf\u4e2a\u9636\u6bb5\u63a5\u89e6\u5230\u7406\u60f3\u53d7\u4f17\u3002<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-485107-identifier\"><strong>\u7ed3\u8bba<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-426945-identifier\">\u6b63\u5982\u60a8\u6240\u770b\u5230\u7684\uff0c\u5173\u952e\u7ee9\u6548\u6307\u6807\u5bf9\u60a8\u7684\u4e1a\u52a1\u4e0e\u98de\u884c\u4eea\u5668\u5bf9\u98de\u884c\u5458\u4e00\u6837\u91cd\u8981\u3002\u60a8\u53ef\u4ee5\u5229\u7528\u5b83\u4eec\u6765\u9884\u6d4b\u98a0\u7c38\uff0c\u5e76\u53ca\u65f6\u8c03\u6574\u7b56\u7565\u3002<\/p><p class=\"theme-wp-block gb-responsive-105122-identifier\">\u5982\u679c\u60a8\u60f3\u5728\u5546\u52a1\u8231\u4e2d\u653e\u677e\u8eab\u5fc3\uff0c\u5e76\u96c7\u4f63\u4e00\u4f4d\u98de\u884c\u5458\u4e3a\u60a8\u5904\u7406\u4e00\u5207\uff0c\u6211\u4eec\u5728\u8fd9\u91cc\u63d0\u4f9b\u5e2e\u52a9\u3002\u6211\u4eec\u7684\u56e2\u961f\u62e5\u6709\u8d85\u8fc7 30 \u5e74\u7684\u4e9a\u9a6c\u900a\u7ecf\u9a8c\uff0c\u56e0\u6b64\u6211\u4eec\u786e\u5207\u77e5\u9053\u7ba1\u7406\u4e9a\u9a6c\u900a\u8d26\u6237\u9700\u8981\u591a\u5c11\u65f6\u95f4\u3002\u6211\u4eec\u63d0\u4f9b\u5168\u9762\u7684\u5e02\u573a\u7ba1\u7406\uff0c\u5e76\u5b9a\u671f\u521b\u5efa\u4e1a\u52a1\u53d1\u5c55\u62a5\u544a\uff0c\u6839\u636e\u6211\u4eec\u7684\u5206\u6790\u63a8\u8350\u5177\u4f53\u7684\u4f18\u5316\u63aa\u65bd\uff0c\u5e76\u7ba1\u7406\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u3002\u6211\u4eec\u4e0e\u60a8\u516c\u53f8\u7684\u56e2\u961f\u5bc6\u5207\u5408\u4f5c\u3002\u66f4\u591a\u4fe1\u606f\u8bf7\u8bbf\u95ee\uff1a <a href=\"https:\/\/www.faru.services\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.faru.services\/<\/a>\u3002<\/p><p class=\"theme-wp-block gb-responsive-956617-identifier\">\u5982\u679c\u6211\u4eec\u5f15\u8d77\u4e86\u60a8\u7684\u5174\u8da3\uff0c\u8bf7\u968f\u65f6\u4e0e\u6211\u4eec\u9884\u7ea6\uff1a <a href=\"https:\/\/www.faru.services\/schedule-a-call\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">https:\/\/www.faru.services\/schedule-a-call<\/a>\u3002<\/p><p class=\"theme-wp-block gb-responsive-162097-identifier has-small-font-size\">\u56fe\u7247\u6765\u6e90\u6309\u987a\u5e8f\u4e3a\uff1a\u00a9 Andrey Popov \u2013 stock.adobe.com \/ \u00a9 Screenshots @ Faru Services GmbH<\/p>","protected":false},"excerpt":{"rendered":"<p>\u5728\u4e9a\u9a6c\u900a\u4e0a\u53d6\u5f97\u6210\u529f\u7edd\u975e\u6613\u4e8b\u3002\u56e0\u6b64\uff0c\u5173\u6ce8\u60a8\u7684\u6570\u636e\u663e\u5f97\u5c24\u4e3a\u91cd\u8981\u3002\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\u63d0\u4f9b\u4e86\u6709\u5173\u4ea7\u54c1\u548c\u9500\u552e\u53d1\u5c55\u7684\u6d1e\u5bdf\uff0c\u4ee5\u53ca\u54ea\u4e9b\u6760\u6746\u4ecd\u9700\u8c03\u6574\u4ee5\u6539\u5584\u60a8\u4e1a\u52a1\u7684\u7ed3\u679c\u3002\u8ddf\u8e2a\u6240\u6709\u8fd9\u4e9b\u4e0d\u540c\u7684KPI\u53ef\u80fd\u4f1a\u53d8\u5f97\u5177\u6709\u6311\u6218\u6027\uff0c\u4f46\u6211\u4eec\u4f1a\u4e3a\u60a8\u63d0\u4f9b\u652f\u6301\uff01\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u5411\u60a8\u5c55\u793a\u5982\u4f55\u5229\u7528KPI\u4e3a\u60a8\u6240\u7528\uff0c\u4f7f\u60a8\u7684\u4e9a\u9a6c\u900a\u4e1a\u52a1\u66f4\u52a0\u6210\u529f\uff01 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