{"id":241559,"date":"2024-12-04T12:52:27","date_gmt":"2024-12-04T12:52:27","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ya-ma-xun-de-guan-jian-ji-xiao-zhi-biao-ni-xu-yao-zhi-dao-de-zhi-biao\/"},"modified":"2025-09-13T07:09:40","modified_gmt":"2025-09-13T07:09:40","slug":"ya-ma-xun-de-guan-jian-ji-xiao-zhi-biao-ni-xu-yao-zhi-dao-de-zhi-biao","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/zh-hans\/blog\/ya-ma-xun-de-guan-jian-ji-xiao-zhi-biao-ni-xu-yao-zhi-dao-de-zhi-biao\/","title":{"rendered":"\u4e9a\u9a6c\u900a\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807 \u2013 \u4f60\u9700\u8981\u77e5\u9053\u7684\u6307\u6807!"},"content":{"rendered":"

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\u56e0\u6b64\uff0c\u4e00\u4e2a\u540c\u6837\u91cd\u8981\u7684 \u4e9a\u9a6c\u900a\u5173\u952e\u7ee9\u6548\u6307\u6807<\/a> \u662f ACoS\uff0c\u4ee3\u8868 \u201c\u5e7f\u544a\u9500\u552e\u6210\u672c\u201d<\/a>\u3002\u8fd9\u4e2a\u6307\u6807\u5c06\u5e7f\u544a\u6d3b\u52a8\u7684\u6210\u672c\u4e0e\u901a\u8fc7\u8fd9\u4e9b\u5e7f\u544a\u4ea7\u751f\u7684\u9500\u552e\u8fdb\u884c\u6bd4\u8f83\uff1aACoS = \u5e7f\u544a\u6210\u672c\/\u9500\u552e\u3002<\/p>

\u5982\u679c\u8425\u4e1a\u989d\u4e3a 50,000 \u6b27\u5143\uff0c\u5e7f\u544a\u652f\u51fa\u4e3a 3,000 \u6b27\u5143\uff0c\u5219 ACoS \u5c06\u4e3a 6%\u3002\u7136\u800c\uff0c\u6700\u5927 ACoS \u4f1a\u56e0\u4ea7\u54c1\u800c\u5f02\u3002\u4e3a\u6b64\uff0c\u96f6\u552e\u5546\u4ea7\u751f\u7684\u6240\u6709\u989d\u5916\u6210\u672c\u5fc5\u987b\u4ece\u9500\u552e\u4ef7\u683c\u4e2d\u6263\u9664\uff0c\u4f8b\u5982\u5236\u9020\u6210\u672c\u3001\u9500\u552e\u7a0e\u6216\u95f4\u63a5\u8d39\u7528\u3002\u4f8b\u5982\uff0c\u5982\u679c\u96f6\u552e\u5546\u5728\u5496\u5561\u673a\u7684\u9500\u552e\u4ef7\u683c\u4e0a\u83b7\u5f97 15% \u7684\u5229\u6da6\uff0c\u5219 ACoS \u4e0d\u80fd\u8d85\u8fc7 15%\u3002\u5426\u5219\uff0c\u8fd9\u5c06\u662f\u4e00\u4e2a\u4e8f\u635f\u7684\u4e1a\u52a1\u3002<\/p>

\u7136\u800c\uff0c\u4f5c\u4e3a\u4e9a\u9a6c\u900a\u5173\u952e\u7ee9\u6548\u6307\u6807\uff0cACoS \u7684\u9ad8\u4f4e\u53d6\u51b3\u4e8e\u591a\u79cd\u5176\u4ed6\u56e0\u7d20\uff0c\u8fd9\u4e9b\u56e0\u7d20\u5fc5\u987b\u5355\u72ec\u8003\u8651\uff0c\u4f8b\u5982 PPC \u6d3b\u52a8\u7684\u76ee\u6807<\/a>\u3001\u5229\u6da6\u7387\u4ee5\u53ca\u4ea7\u54c1\u7ebf\u5185\u7684\u7ade\u4e89\u538b\u529b\u3002\u4e0e\u8c37\u6b4c\u5e7f\u544a\u4e0d\u540c\uff0c\u4e9a\u9a6c\u900a\u5e7f\u544a\u4e0d\u4ec5\u5728\u4ea7\u54c1\u9500\u552e\u65f6\u652f\u4ed8\u8d39\u7528\uff0c\u800c\u4e14\u8fd8\u4f1a\u5f71\u54cd\u81ea\u7136\u53ef\u89c1\u6027\u3002<\/p>

\u7531\u4e8e\u8fd9\u79cd\u66f4\u5168\u9762\u7684\u5f71\u54cd\uff0c\u8bb8\u591a\u5356\u5bb6\u5f00\u59cb\u5173\u6ce8\u5176\u4ed6 \u4e9a\u9a6c\u900a\u5173\u952e\u7ee9\u6548\u6307\u6807<\/a>\uff0c\u4f8b\u5982\u6bcf\u8ba2\u5355\u6210\u672c (CPO) \u4f5c\u4e3a\u4e9a\u9a6c\u900a\u5173\u952e\u7ee9\u6548\u6307\u6807\u3002\u5728\u8fd9\u91cc\uff0c\u67d0\u4e00\u65f6\u671f\u7684\u5e7f\u544a\u652f\u51fa\u9664\u4ee5\u540c\u4e00\u65f6\u671f\u5185\u5b9e\u73b0\u7684\u603b\u9500\u552e\u989d\u3002\u8fd9\u8003\u8651\u4e86\u4e9a\u9a6c\u900a\u5e7f\u544a\u66f4\u5e7f\u6cdb\u7684\u5f71\u54cd\u8303\u56f4\u3002<\/p>

\u4e9a\u9a6c\u900a\u5e7f\u544a\u5173\u952e\u7ee9\u6548\u6307\u6807<\/h3>

\u8c08\u5230\u4e9a\u9a6c\u900a\u5356\u5bb6\u7684\u7ee9\u6548\u6307\u6807\u65f6\uff0c\u6709\u5fc5\u8981\u63d0\u5230\u5e7f\u544a\u5173\u952e\u7ee9\u6548\u6307\u6807\u3002\u539f\u56e0\u5728\u4e8e\uff0c\u4e9a\u9a6c\u900a\u5e7f\u544a\u5173\u952e\u7ee9\u6548\u6307\u6807\u5c06\u4e3a\u60a8\u63d0\u4f9b\u6709\u5173\u60a8\u6b63\u5728\u8fdb\u884c\u7684\u6d3b\u52a8\u7684\u6709\u6548\u6027\u548c\u76c8\u5229\u80fd\u529b\u7684\u53ef\u64cd\u4f5c\u89c1\u89e3\u3002\u8fd9\u53cd\u8fc7\u6765\u4f7f\u57fa\u4e8e\u6570\u636e\u7684\u51b3\u7b56\u6210\u4e3a\u53ef\u80fd\uff0c\u4ee5\u4f18\u5316\u7ee9\u6548\u5e76\u6700\u5927\u5316\u60a8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>

\u8981\u5173\u6ce8\u6700\u5173\u952e\u7684\u4e9a\u9a6c\u900a\u5e7f\u544a\u5173\u952e\u7ee9\u6548\u6307\u6807\uff0c\u8bf7\u8003\u8651\u4ee5\u4e0b\u4e94\u4e2a\uff1a<\/p>

1. \u5e7f\u544a\u9500\u552e\u6210\u672c (ACoS)<\/h4>

\u4e3a\u4ec0\u4e48\u5b83\u5f88\u91cd\u8981\uff1aACoS \u76f4\u63a5\u8861\u91cf\u60a8\u7684\u5e7f\u544a\u652f\u51fa\u5728\u4ea7\u751f\u9500\u552e\u65b9\u9762\u7684\u6548\u7387\u3002\u5b83\u662f\u76c8\u5229\u80fd\u529b\u7684\u5173\u952e\u6307\u6807\uff0c\u5e2e\u52a9\u60a8\u4e86\u89e3\u76f8\u5bf9\u4e8e\u4ea7\u751f\u7684\u9500\u552e\u989d\uff0c\u60a8\u662f\u5426\u5728\u5e7f\u544a\u4e0a\u82b1\u8d39\u8fc7\u591a\u3002<\/p>

2. \u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387 (ROAS)<\/h4>

\u4e3a\u4ec0\u4e48\u5b83\u5f88\u91cd\u8981\uff1aROAS \u8865\u5145\u4e86 ACoS\uff0c\u901a\u8fc7\u663e\u793a\u6bcf\u82b1\u8d39\u4e00\u7f8e\u5143\u6240\u4ea7\u751f\u7684\u6536\u5165\u6765\u53cd\u6620\u5e7f\u544a\u7684\u6548\u679c\u3002\u5b83\u63d0\u4f9b\u4e86\u60a8\u6d3b\u52a8\u6574\u4f53\u76c8\u5229\u80fd\u529b\u7684\u6e05\u6670\u56fe\u666f\u3002\u66f4\u9ad8\u7684 ROAS \u8868\u793a\u66f4\u9ad8\u6548\u7684\u5e7f\u544a\u652f\u51fa\u3002<\/p>

3. \u70b9\u51fb\u7387 (CTR)<\/h4>

\u4e3a\u4ec0\u4e48\u5b83\u5f88\u91cd\u8981\uff1aCTR \u8868\u793a\u60a8\u7684\u5e7f\u544a\u4e0e\u76ee\u6807\u53d7\u4f17\u7684\u5951\u5408\u7a0b\u5ea6\u3002\u66f4\u9ad8\u7684 CTR \u610f\u5473\u7740\u60a8\u7684\u5e7f\u544a\u8db3\u591f\u5438\u5f15\u4eba\uff0c\u4f7f\u4eba\u4eec\u613f\u610f\u70b9\u51fb\uff0c\u8fd9\u5bf9\u4e8e\u63a8\u52a8\u6d41\u91cf\u5230\u60a8\u7684\u4ea7\u54c1\u5217\u8868\u81f3\u5173\u91cd\u8981\u3002<\/p>

4. \u8f6c\u5316\u7387 (CVR)<\/h4>

\u4e3a\u4ec0\u4e48\u5b83\u5f88\u91cd\u8981\uff1aCVR \u663e\u793a\u4e86\u60a8\u7684\u5e7f\u544a\u548c\u4ea7\u54c1\u5217\u8868\u5728\u5c06\u70b9\u51fb\u8f6c\u5316\u4e3a\u9500\u552e\u65b9\u9762\u7684\u6709\u6548\u6027\u3002\u5b83\u662f\u60a8\u7740\u9646\u9875\u548c\u4ea7\u54c1\u63d0\u4f9b\u8d28\u91cf\u7684\u5173\u952e\u6307\u6807\u3002<\/p>

5. \u5f52\u56e0\u9500\u552e<\/h4>

\u4e3a\u4ec0\u4e48\u5b83\u5f88\u91cd\u8981\uff1a\u8be5\u6307\u6807\u663e\u793a\u4e86\u60a8\u7684\u5e7f\u544a\u5bf9\u76f4\u63a5\u9500\u552e\u7684\u5f71\u54cd\u3002\u5b83\u5bf9\u4e8e\u7406\u89e3\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u6240\u4ea7\u751f\u7684\u6536\u5165\u4ee5\u53ca\u8bc4\u4f30\u5176\u6574\u4f53\u6709\u6548\u6027\u81f3\u5173\u91cd\u8981\u3002<\/p>

\u8fd9\u4e9b\u5173\u952e\u7ee9\u6548\u6307\u6807\u5bf9\u4e8e\u8ddf\u8e2a\u60a8\u7684\u4e9a\u9a6c\u900a\u5e7f\u544a\u6d3b\u52a8\u7684\u6210\u529f\u4ee5\u53ca\u4f18\u5316\u76c8\u5229\u80fd\u529b\u3001\u76f8\u5173\u6027\u548c\u9500\u552e\u5f71\u54cd\u81f3\u5173\u91cd\u8981\u3002<\/p>\t\t

\n\n\t\t
\n\t
\n\t\t
\n\t\t\t\u53d1\u73b0\u60a8\u7684\u589e\u957f\u6f5c\u529b\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\t\u60a8\u662f\u5426\u5728\u76c8\u5229\u9500\u552e\uff1f\u901a\u8fc7 SELLERLOGIC Business Analytics \u4fdd\u6301\u60a8\u7684\u76c8\u5229\u80fd\u529b\u3002\u73b0\u5728\u514d\u8d39\u8bd5\u7528 14 \u5929\u3002\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\u4e86\u89e3\u66f4\u591a\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n

\u7ed3\u8bba\uff1a\u5982\u679c\u60a8\u4e0d\u76d1\u63a7\uff0c\u60a8\u5c31\u4f1a\u5931\u53bb\uff01<\/h2>

\u60a8\u5728\u4e9a\u9a6c\u900a\u4e0a\u9500\u552e\u4ea7\u54c1\uff0c\u4f46\u6ca1\u6709\u5b9a\u671f\u5206\u6790\u60a8\u7684\u4e9a\u9a6c\u900a\u5173\u952e\u7ee9\u6548\u6307\u6807\u5417\uff1f\u867d\u7136\u60a8\u53ef\u4ee5\u7ee7\u7eed\u4ee5\u8fd9\u79cd\u65b9\u5f0f\u8fd0\u8425\uff0c\u4f46\u8fd9\u5e76\u4e0d\u53ef\u53d6\u3002\u5982\u679c\u4e0d\u7406\u89e3\u7cfb\u7edf\u4e2d\u7684\u4e0d\u8db3\u4e4b\u5904\uff0c\u5c31\u5f88\u96be\u6709\u6548\u5730\u4f18\u5316\u60a8\u7684\u4e1a\u52a1\u3002\u8fd9\u53ef\u80fd\u5bfc\u81f4\u6392\u540d\u4e0b\u964d\u3001\u5931\u53bb Buy Box\uff0c\u751a\u81f3\u8d26\u6237\u6682\u505c\u7b49\u540e\u679c\u3002<\/p>

\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u4e9a\u9a6c\u900a\u5356\u5bb6\u5e94\u8be5\u59cb\u7ec8\u5173\u6ce8\u91cd\u8981\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\uff0c\u5e76\u5728\u51fa\u73b0\u95ee\u9898\u65f6\u53ca\u65f6\u505a\u51fa\u53cd\u5e94\u3002\u5bf9\u4e8e\u4e9a\u9a6c\u900a\u751f\u6001\u7cfb\u7edf\u4e2d\u7684 PPC \u6d3b\u52a8<\/a> \u7684\u8868\u73b0\u4e5f\u662f\u5982\u6b64\uff0c\u5373\u4f7f\u8fd9\u91cc\u7684\u89c4\u8303\u4e0d\u50cf\u5356\u5bb6\u8868\u73b0\u90a3\u6837\u5177\u4f53\u3002\u5728\u8fd9\u91cc\uff0cACoS \u548c CPO \u5e94\u8be5\u4fdd\u6301\u5728\u89c6\u91ce\u4e2d\uff0c\u4ee5\u4fbf\u80fd\u591f\u8bc4\u4f30\u6d3b\u52a8\u662f\u5426\u8fbe\u5230\u4e86\u5176\u76ee\u6807\u3002<\/p>

\u56fe\u7247\u6765\u6e90\u6309\u51fa\u73b0\u987a\u5e8f\uff1a\u00a9 Microone \u2013 stock.adobe.com \/ \u00a9 ANDA EUATHAM\u2013 stock.adobe.com \/ \u00a9 ivector \u2013 stock.adobe.com<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

\u4e9a\u9a6c\u900a\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08\u6216\u79f0\u201cKPIs\u201d\uff09\u5e38\u5e38\u88ab\u4e9a\u9a6c\u900a\u5356\u5bb6\u5ffd\u89c6\u3002\u597d\u6d88\u606f\u662f\uff0c\u8fd9\u5c06\u4e3a\u4f60\u63d0\u4f9b\u7ade\u4e89\u4f18\u52bf\u3002\u7279\u522b\u662f\u56e0\u4e3a\u8fd9\u4e9b\u662f\u4e9a\u9a6c\u900a\u8861\u91cf\u6210\u529f\u7684\u6307\u6807\uff0c\u8fd9\u53cd\u8fc7\u6765\u53c8\u4f1a\u4e3a\u4f60\u5e26\u6765\u66f4\u591a\u9500\u552e\u3002\u6362\u53e5\u8bdd\u8bf4\uff1a\u4f5c\u4e3a\u5356\u5bb6\uff0c\u4e0d\u8981\u5ffd\u89c6\u4e9a\u9a6c\u900a\u7684KPI\u3002 \u8fd9\u662f\u56e0\u4e3a \u8fd9\u5bb6\u7535\u5b50\u5546\u52a1\u5de8\u5934 \u4f1a\u8fc5\u901f\u60e9\u7f5a\u90a3\u4e9b\u672a\u80fd\u63a7\u5236\u5176\u6307\u6807\u7684\u5e02\u573a\u5356\u5bb6\u3002\u7136\u800c\uff0c\u9996\u5148\uff0c\u8ba9\u6211\u4eec\u770b\u770b\u8c08\u8bba\u4e9a\u9a6c\u900a\u7ee9\u6548\u6307\u6807\u65f6\u662f\u4ec0\u4e48\u610f\u601d\u3002 \u4e9a\u9a6c\u900aKPI\u662f\u4ec0\u4e48\uff0c\u5b83\u4eec\u4e3a\u4ec0\u4e48\u6709\u7528? KPI\u53ef\u4ee5\u7528\u6765\u8861\u91cf\u91cd\u8981\u76ee\u6807\u7684\u5b9e\u65bd\u7a0b\u5ea6\u6216\u5b9e\u73b0\u7684\u7a0b\u5ea6\u3002\u4f8b\u5982\uff0c\u5728\u5236\u9020\u4e1a\u4e2d\uff0c\u4e00\u4e2a\u91cd\u8981\u7684KPI\u53ef\u4ee5\u662f\u673a\u5668\u7684\u5e73\u5747\u5229\u7528\u7387\u4e0e\u6700\u5927\u53ef\u80fd\u5229\u7528\u7387\u7684\u6bd4\u8f83\u3002 \u7136\u800c\uff0c\u8fd9\u4e00\u6982\u5ff5\u5728\u6570\u5b57\u884c\u4e1a\u4e5f\u53d8\u5f97\u5e7f\u6cdb\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0c\u8f6c\u5316\u7387\u662f\u4e00\u4e2a\u91cd\u8981\u7684KPI\uff0c\u9002\u7528\u4e8e\u6240\u6709\u89c4\u6a21\u7684\u4f01\u4e1a\u2014\u2014\u65e0\u8bba\u662f\u4f60\u7684\u5728\u7ebf\u5546\u5e97\u8fd8\u662f\u4e9a\u9a6c\u900a\u3002\u5bf9\u4e8e\u5e7f\u544a\u5546\u800c\u8a00\uff0cKPI\u4e0e\u5e7f\u544a\u7684\u5c55\u793a\u6b21\u6570\u53ca\u5176\u70b9\u51fb\u7387\u76f8\u5173\u3002\u53e6\u4e00\u65b9\u9762\uff0cB2B\u7f51\u7ad9\u901a\u5e38\u6839\u636e\u6f5c\u5728\u5ba2\u6237\u6765\u8861\u91cf\u5176\u6210\u529f\u3002 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