手に持っている SELLERLOGIC Repricer での急成長

創業者：

Jonny Schmitter, Orhan Oguz and Allan Bright

設立 / 本社：

January 2022 / Cologne, De

ビジネスモデル：

Online retail arbitrage (resale of retail goods)

主要プラットフォーム：

Amazon

配送方法：

Fulfillment by Amazon (FBA)

ソーシャルメディア：

• TikTok
• Instagram

Rapid Growth With the SELLERLOGIC Repricer in Hand

The three AMZ Smartsell founders set out into the world of E-commerce in January 2022 and their journey has been nothing less than impressive so far. In January 2023, they activated the SELLERLOGIC Repricer and were able to successfully increase their monthly turnover to 100k euros/month by mid-year – a formidable sum, taking into account that their starting capital was a mere 900 euros.

An achievement like this requires many things, a solid pricing strategy being one of them. This case study shows how automated price optimization using the SELLERLOGIC Repricer for Amazon increased AMZ Smartsell’s competitiveness and efficiency to thrive sustainably even on a dynamic platform such as Amazon.

AMZ Smartsell’s Business Model

The young company’s business model is built on classic online retail arbitrage. AMZ Smartsell buys retail goods all over Europe at a competitive price and resells these goods at a surplus mainly on Amazon. Leveraging Amazon FBA for fulfillment was a key element of the business strategy from the beginning.

In January 2023, AMZ Smartsell integrated the SELLERLOGIC Repricer into their processes for the first time. Below, we will explore how this integration supports their business strategy and take a closer look at which role it plays in the increase of success in a competitive marketplace.

The Main Challenge – Competition on Amazon

Establishing trust and maintaining highly beneficial business relationships is one of the main challenges in E-Commerce. Working together with the best manufacturers and securing good deals plays a key role if you want to sell successfully on Amazon. The quality of their business contacts enable AMZ Smartsell to gain access to in-demand products and offer attractive prices for them. This in turn increases the chances of successful sales and long-term business growth.

The final price and the general seller performance play important roles in the intense competition for the Buy Box. In order to remain competitive and continuously increase margins, AMZ Smartsell therefore put a strong emphasis on regular price adjustments. This requires constant market monitoring and swift responsiveness to effectively address the neverending changes on a dynamic platform like Amazon.

Solution – The SELLERLOGIC Repricer for Amazon

The AMZ Smartsell founders adjusted the prices manually in the beginning and quickly realized that this was not only time-consuming but that it also didn’t lead to the results they were expecting: Even if they managed to win the Buy Box, it was nearly impossible to maintain it for long, as other sellers swiftly responded to price changes and re-took the Buy Box once again. This process, repeated often enough, leads to price-dumping in many cases.

The solution to this issue was introduced to the founders by recommendation of another seller who brought the SELLERLOGIC Repricer to their attention. The key to consistently selling at optimal prices was the Buy Box strategy of the new tool, which incorporates powerful forecasting and optimization algorithms. Within this AI-based strategy, the process involves:

With this method, the SELLERLOGIC Repricer is not only able to increase the Buy Box share but also achieve higher margins around the clock

Implementation Using a Practical Example

The following example of a Logitech computer mouse shows the approach of AMZ Smartsell when using the SELLERLOGIC Repricer:

Assuming another seller offers the same computer mouse at a price of 45.00 euros in the Buy Box, the SELLERLOGIC Repricer will undercut this price while considering the preset parameters. In this case, the repricer would slightly undercut the competitor’s price by – for example – setting it at 44.98 euros, rather than immediately dropping to the minimum price of 42.50 euros.

Through subsequent gradual price increases, the optimal Buy Box price is ultimately determined, often surpassing even competitor prices. Additionally, the minimum price is never undercut, ensuring that products are not sold at a loss when the minimum price is properly set.

利益に強く焦点を当てて販売する場合は、魅力的なマージンを確保できるように最低価格を設定することをお勧めします。

Impressive Results Following the Integration of the SELLERLOGIC Repricer for Amazon

The SELLERLOGIC Repricer has been a permanent part of AMZ Smartsell’s business since January 2023. One of the company’s first observations after integrating the tool was an increase in sales for most products. Let’s take another look at the above-mentioned computer mouse: When you compare the sales results from Q4 2022 with the results of Q1 2023, it becomes clear in what way the Repricer is capable of driving business growth for companies.

Repricerを使用する前は、良い日には約5ユニットを販売していましたが、今ではSELLERLOGICのソリューションのおかげで、1日に平均25ユニットを販売しています。

私たちはより多く販売しているだけでなく、より高い価格とより良いマージンでも販売しています。素晴らしいです！最適なBuy Boxの価格は、競合が請求している価格よりも高いことがよくあります。

販売数の増加を超えて、SELLERLOGIC Repricerは、製品が販売された価格にもポジティブな影響を与えました。例えば、コンピューターマウスの場合、2023年第1四半期の平均販売価格は前四半期と比較して45セント上昇しました。

最後に、2023年1月以来、AMZ Smartsellの創業者たちは利用可能な時間が大幅に増加したことを強調することが重要です。彼らは価格最適化をSELLERLOGIC Repricerに委ねており、これにより以前は時間を要していたmanualのタスクが効果的に排除されました。このツールのおかげで、価格最適化に投資される努力は現在、週に約1〜2時間に平均化されており、repricerの実装前に必要だった1日あたり1〜2時間から劇的に削減されています。これは、80%から90%の印象的な時間の節約に相当します。この新たに得た時間の自由は、起業家が他の重要なビジネス業務にエネルギーを集中させ、戦略的な提携を促進することを可能にし、アマゾン市場での地位を強化します。

Repricerは、時間とリソースを節約するための効果的なソリューションであることが証明されています。

SELLERLOGICのRepricerの中心的役割：増加したBuy Boxの存在、向上した収益性、そして時間効率を通じて成長を促進する

インテリジェントな価格最適化を活用することで、AMZ Smartsellはアマゾンでの競争力を成功裏に強化し、製品に対してより高い価格を要求できるようになりました。会社の創業者がSELLERLOGIC Repricerを業務に組み込むという戦略的な選択をしたことで、驚くべき結果が得られ、オンライン小売アービトラージ事業が新たなレベルに引き上げられました。

SELLERLOGICのソリューションを備えたAMZ Smartsellは、新たな課題に取り組み、すでに非常に成功しているアマゾンでの旅をさらに拡大することを楽しみにしています。