SELLERLOGIC vs. Informed Repricer – Amazon Repricers Comparison

Nowadays, using an Amazon repricer tool is just as important as warehousing space or a good relationship to your manufacturer. The Amazon platform sees price changes that take place up to 2 million times per day, which means manual repricing is just not cutting it anymore. With all the options available, the next question is which repricing solution for amazon will boost your growth the most?
In this article, we compare SELLERLOGIC with Informed Repricer.
Comparison Table
SELLERLOGIC | Informed Repricer | |
Repricing Technology | Latest version SP-API | Not specified |
Buy Box Win Rate Optimization | Yes | Yes |
Multi-Channel fulfillment Support (Amazon FBA and FBM repricing) | Yes | Yes |
Algorithmic Strategies | AI-driven, offers multiple real-time optimization strategies – including Buy Box, Push, Daily Push, Manual, Cross-Product, and more. | AI repricing + multiple strategies applicable. |
B2B Pricing Strategies | Yes | Yes |
Marketplace Coverage | 23 | Not specified |
Multiple Amazon Accounts | Yes | No |
Customizable Repricing Rules | Yes | Yes |
Customer Support | Multiple support channels. | Email support provided. |
Competitor Tracking | Yes, it offers advanced tracking of numerous ASINs, competitors, and pricing changes. | Yes |
Analytics and Reporting | Get detailed analytics on Buy Box shares, breakeven points, margins, and inventory across multiple countries. Plus, access even more insights with Business Analytics – free for Repricer users. | Detailed analytics provided. |
SKU Capacity | No limit | No limit |
Sales Velocity-Based Repricing | Yes | Yes |
Pricing | 14-day free trial, Freemium plan for beginners, Starter and Advanced plans provide access to all strategies. | 14-day free trial, three pricing tiers (Startup, Professional, Enterprise). |
Key Differences and Why Sellers Trust SELLERLOGIC
Both solutions are more than capable of leveling up your selling game significantly. Essential features like Buy Box wins with real-time price optimization are necessary on a competitive platform such as Amazon. So is an FBA and FBM repricer, multiple selling accounts and customizable repricing rules. All of which are offered by the solutions above.
Upon closer inspection, SELLERLOGIC offers several critical features that Informed Repricer doesn’t. For one, SELLERLOGIC provides more detailed analytics, giving you insights into breakeven points, margins, and inventory. Additionally, SELLERLOGIC repricer users get free access to Business Analytics – a profitability solution that displays all your key business numbers on an easy-to-understand dashboard. This allows you to make data-driven decisions instead of relying on gut feeling. Another important service that sets the two solutions apart is the quality of multilingual customer service. While Informed Repricer provides email support, SELLERLOGIC has an experienced team of Amazon experts that go beyond regular support, also offering consultation on all topics regarding pricing.
SELLERLOGIC also offers a free option for sellers who are just starting out and generally provides a more flexible pricing system than Informed.
In sum, SELLERLOGIC is the Amazon repricing tool for sellers looking to grow sustainably, backed by an experienced team and data-driven decisions.