90% of all Amazon sales are in the Buy Box. Our repricer gives 100% for you to win the buy box.

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Amazon repricing from SellerLogic. Sell more - at higher prices

With Repricing, you position your listings in the Amazon Buy Box attractively and easily visible to buyers. SellerLogic's Amazon repricing works very intelligently and quickly.

Increase your sales. With SellerLogic's dynamic price adjustment, you're always one step ahead of the competition.

You win Amazon Buy Box more often, increase your sales volume and sales at the best price in the context of your competition.

Repricing is the key to success with Amazon. SellerLogic's dynamic price adjustment responds quickly to Amazon price developments. Our modular pricing optimization tool offers a variety of strategies. It works reliably, in compliance with data protection, safely and on fair terms.

Sell more - at higher prices

Not in the Buy Box with an inoptimal price
In the Buy Box with an inoptimal price
Best price in the Buy Box with SellerLogic
SellerLogic ist Amazon AWS Partner

SellerLogic is - technically - part of the Amazon Partner Network

Our goal is to provide you with the best and most modern repricing services. That's why we use the most advanced technologies for SellerLogic. You can connect to Amazon using the Amazon MWS API. High availability and scalability of the system is ensured by hosting on Amazon AWS.

Our customers should always be the decisive step ahead of their competitors.

Repricing with SellerLogic - get dynamically into the Buy Box

The Amazon Buy Box accounts for approximately 90% of all sales. One of the main goals is to win the Buy Box. Once this goal is achieved, the SellerLogic Amazon-Repricer works automatically for the second goal of price optimization: at the best price.

Sell in Buy Box at the best price

Once you are with an item in the Buy Box, SellerLogic optimizes the price of that item so that you sell at the best (i.e. not at the lowest) price. This goal is achievable because our repricer is based on intelligent, algorithmic and BigData-based technology. With the SellerLogic Amazon-Repricer, both goals are achieved: to enter the Buy Box and sell there at the highest possible price. The maximum price in the Buy Box is calculated in the sum of all optimizations.

Daniel Bournot


Since using SellerLogic, FBA sales have increased by 20%. Many items are now sold more expensive than before. The support is top.

Unterschiede des SellerLogic Repricers zu anderen Preisopimierer

What makes SellerLogic better than ordinary repricers?

Conventional Amazon Repricers typically work with rule optimization. This is what you can imagine: simple repricers try to trigger sales with static minimum prices. The strategy is called here: the main low price. However, a rule optimization quickly loses profits. Only with very good luck can you get into the Buy Box when optimizing the rules (i.e. only via the cheapest price). In most cases, this position is not held long, because a trivial rule is always at a disadvantage compared to a dynamic adjustment. A trivial Amazon Repricer tool is provided by the seller. For example, the instruction: “Our product should always be 5 cents cheaper than the cheapest one.” However, the Amazon seller is only confident that they will be running at the lowest price on Amazon.

With simple repricers there is a problem that can cost you a lot of money quickly

  • How does a seller get into the Buy Box? In one case, this is based on a price difference of 2 cents, in the other case, possibly on a number of euros. However, if an optimization rule (rule optimization) is rigid e.g. For example, if “90 cents below the best price” is set, even though 2 cents would be enough, the supplier will lose 88 cents for each sale. In other cases, he loses much more.
  • Other factors, including customer satisfaction, are responsible for which product the Buy Box wins. These factors are constantly changing.
  • Setting only on “cheapest price” does not bring the optimal success. A seller with top performance can even be several euros higher than the cheapest price - and thus win the Buy Box.

Win with different optimization strategies

The SellerLogic Repricing tool gives you much more options and flexibility than the “main-cost strategy” of tools that only optimize to the best price. You can choose from different levels of automation.

The settings range from fully automatic optimization to the Buy Box with the highest price, through optimization to position, e.g. For example, to achieve targeted awareness or simply to be present, up to sales-based strategies for manufacturers and private label providers.

Learn more

How SellerLogic Repricing works

Quick, easy setup and commissioning

Our repricer is quickly configured, works independently and efficiently.


Connect your Amazon account

After connecting your Amazon account to our platform, we will automatically load your product list using the Amazon MWS API.

The duration of the setup process depends on the number of SKUs listed on Amazon.


Enter Min and Max Prices

Give us pricing information relevant to optimization - minimum and maximum price limits.

You can import all necessary information quickly and automatically.


Start your price optimization

SellerLogic is technically complex, but simple and self-explanatory from the point of view of operation.

As soon as the optimization process has started after steps 1 and 2, you will see the first results after a short time.

Keep control

Set the price upper and lower limit by statically specifying the values, or let us dynamically calculate the values for you based on the desired margin. This way you can always be sure that you will achieve the desired minimum margin and do not make any losses.

Ingo Plug

FutureStyle GmbH

Since using Sellerlogic, I save more than an hour of work on the price control day. Especially the Buybox strategy has increased my profit. A higher price, and still in the buy box. I can get the low basic fee back in there quickly. Now I have the perfect price 24/7. - Thank you, sir.

Ingo Plug

FutureStyle GmbH

Since using Sellerlogic, I save more than an hour of work on the price control day. Especially the Buybox strategy has increased my profit. A higher price, and still in the buy box. I can get the low basic fee back in there quickly. Now I have the perfect price 24/7. - Thank you, sir.

Your key benefits with SellerLogic

The best repricer. Say a lot of vendors. But only a repricer can be the best.


Our dynamic algorithm

Our repricing system works with a dynamic algorithm that optimizes your prices depending on the price changes of competitors. This is a decisive advantage over rigid rule optimization.


The best selling price

Our repricer optimizes not for the lowest price, but for the optimal price. So you can concentrate on the Amazon Buy Box. Say goodbye to costly price dumping.


Easily track results

With SellerLogic Monitoring, you can keep an eye on all important information. Quickly identify which products have optimal prices and which can still be optimized.


SellerLogic is infinitely scalable

Work profit-oriented from the first product. SellerLogic scales your sales processes and volumes indefinitely and flexibly.

Frank Jemetz

FJ Trading GmbH

Since using SellerLogic, our time has been very small and success is optimal thanks to the price strategy stored, with 60,000 items and up to 2 million items. Price changes on the day.

Choose your optimization strategy flexibly

The SellerLogic Repricer tool offers much more than traditional strategies, which aim exclusively at a reasonable price. SellerLogic offers you several options to optimize your Amazon business:

  • You can run price optimization fully automated.
  • Optionally, you can set specific optimization rules for individual products with just a few clicks.
  • In addition, you can define product groups freely. In turn, you can assign individual strategies to the product groups.

Our repricer takes care of the implementation of the rules you want. Of course, you can change your strategy at any time and adapt it to your wishes. With this flexibility, you can optimize profits in your online business.

Kristian Otto Kelm Testimonial

Christian Otto Kelm

Amazon Advicer

The deployment of different strategy scenarios impressed me immediately with SellerLogic. The benefit for all sellers has to be highlighted, regardless of whether it is a small private brand, large well-known brands or resellers. The benefits are the same for everyone. So much flexibility in the dynamic adaptation saves time, nerves and a lot of work. The change is worthwhile in every respect.

The following strategies are available to you:


Buy Box

Buy Box - win the pole position and sell at the best prices

Focus on Amazon Buy Box to boost your opportunities. Once you are in the Buy Box with products, your product prices will be further optimized to get the maximum performance out of your retail price. In the Buy Box you can demand noticeably higher prices than cheaper providers who have not obtained this status. In this pole position 90% of all sales take place.

SellerLogic's Amazon price optimization allows you to track both goals simultaneously and fully automatically. With our Amazon tool, you have the best chances of buying Buy Box, and you also get the best selling price for your products.



Define your own strategies according to your needs

Of course, our Amazon price optimization also gives you the opportunity to create your own strategies. SellerLogic provides you with a variety of different parameters for these purposes. This gives you a completely free hand in optimizing and can also easily represent special scenarios.

You can create as many strategies as you want to meet your exact requirements. In turn, you can assign your strategies to individual products as well as product groups. This method gives you maximum flexibility in designing your prices.



Control of product prices based on order numbers

Your sales figures are decisive for this optimization strategy. SellerLogic will adjust your selling price up as soon as you receive orders within a defined time period. If the expected sales figures remain, our price tool will correct the price downwards. To illustrate the value of this strategy, you can control the price of a product based on order numbers.

You specify the minimum number of times an item must be sold in a given time period (e.g. 5 times a day or 10 times a week). If this goal is not achieved or if no sale is made at all in the worst case, turn the price screw down by a few cents to create a higher buying incentive.


Daily Push

Change prices dynamically over the course of a day

The daily push strategy is based on one day's sales figures. A starting price is defined, at which the sale starts at 0:00 daily. After that, one or more limits can be defined, within which the price can be automatically increased or reduced, depending on the buying behavior. This is done on the basis of units sold. With this strategy, it is possible to sell a defined quantity of items at a starting price and other items at a higher or lower price.

For example, suppose a higher sale is required for a certain period of time: in such a case, the price is reset to the basic value to ensure the visibility and presence of the item.


Manufacturer Coming Soon

In this optimization process, our tool evaluates your sales figures and trends to determine the optimal price. If demand and sales increase, the sales price will also increase up to the maximum price you define. If the figures show a declining demand, the system will reduce prices. This will push your offer. Sales are increasingly boosted up to the point of sale.


Elastic Price Coming Soon

Even if you don't have competitors on your product, you can optimize. Find the perfect price where you sell as much as possible and have the highest margin.

SellerLogic calculates the optimal product price based on the history of sales. Take advantage of price dynamics; unlock the relationships of product demand.

Group products. Assign strategies to product groups. Save time.

How to achieve more and are significantly faster

With the SellerLogic Repricer, you can group individual products into groups. Just a few mouse clicks. You can assign your own optimization strategy to each group.

You can also choose to set your own strategy for each product.

Product groups or products that match your point of view can be easily controlled with the optimization strategy you have chosen.

Time control for even more flexibility

Different prices on different days and hours

  • You define when and with which strategy our system works for you.
  • This makes you more flexible than ever before.
  • With just a few clicks, you can set the start time for optimization.
  • You can also define different strategies for different periods of time.
  • This control is very suitable for planned actions and tests.

Import and Export

Change fields/create templates while the record can remain unchanged


Our import function has 138 fields per SKU. This makes it possible to control all settings via the import. Each field can be changed individually. The complete dataset of the product does not need to be imported. There are already three mandatory fields to clearly assign the parameters to the product. Fully automate your processes by connecting your merchandise management with SellerLogic.


Experience flexibility with 256 fields per SKU. Create templates that contain only the fields you want and are included in the export. Once the fields are defined, individual filters can be applied to make the export as accurate as possible.


Export key figures for up to20 competitors!

Now all key metrics can be exported for up to 20 competitors per product consisting of information such as price, shipping method, Buy Box winners, etc. With this information, you can make your decisions at the right time with the highest precision.

SellerLogic Amazon Repricer Dashboard Ansicht

Deep analysis and optimal information preparation

SellerLogic Dashboard - all information at a glance

SellerLogic Amazon Repricer Dashboard Ansicht

Order history for the last 14 days

Monitor the sales performance of the last 14 days of all of your Amazon marketplaces. If there are any more severe deviations, you can immediately detect them.


Number of orders 24 hours

See how your orders have spread across individual Amazon marketplaces over the past 24 hours. This allows you to focus on the markets that are most profitable for you.


The Buy Box distribution

You can immediately see how many products are in the Buy Box that do not have Buy Box and which do not have Buy Box at all. A very important indicator for making quick decisions.


As often as we change your prices

We'll show you how many times we've made price changes for you in the marketplace over the last 24 hours. See how much time we've saved you.


Know when your customers are buying

The heat map shows you when your customers buy from you. This allows you to plan and successfully implement actions on the desired days and hours.

Coming Soon

Detailed Price History

Reasonable projections only with good historical data

Always see how fast the market changes. You can track price changes for each product. This gives you the perfect overview of our work. With just one click, you can view the overview of how your prices and those of your competitors have evolved in the past.

SellerLogic Repricer Statistik Übersicht

A system for all countries


Other countries - same overview

In its central system, SellerLogic shows all prices at a glance, no matter in which countries you sell. You can easily manage your item prices for each country.

  • Germany
  • Spain
  • Italy
  • France
  • United Kingdom

  • USA
  • Canada
  • Mexico

  • Japan
  • Australia

Flexible and fair pricing

The cost depends on the number of countries in which you sell. The quantity of SKUs you list on Amazon also affects prices.


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Your price


Unless otherwise stated, our prices are exclusive of applicable VAT.

Try it for free for 14 days

No cost until the end of the free trial period

Are you switching from another repricing provider to SellerLogic? Pay with us for the transition period... nothing

Use SellerLogic for free until the end of your current contract (maximum of 12 months) with your previous provider.

Are you switching from another repricing provider to SellerLogic? Pay with us for the transition period... nothing

Use SellerLogic for free until the end of your current contract (maximum of 12 months) with your previous provider.

Start your free trial now

If you start your personal, free trial now, you will be able to sign up within a few minutes. After that, you can experience the SellerLogic Repricer for 14 days for free. We do not need payment information for the trial period: because we are convinced to convince you as well.

Frank Jemetz

FJ Trading GmbH

Since using SellerLogic, our time has been very small and success is optimal thanks to the price strategy stored, with 60,000 items and up to 2 million items. Price changes on the day.

The most important things at a glance

  • Increase your sales
  • Save valuable time and money
  • Set your price range
  • Determine pricing optimization strategy
  • Automatically adjust prices according to your specifications
  • SellerLogic offers a modular system
  • Our Amazon price optimization works regardless of country
  • We offer comprehensive monitoring and price history
  • Rely on the highest standards of data protection and security
  • Testen Sie das System jetzt 14 Tage kostenlos und unverbindlich
Try it for free for 14 days
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