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Multichannel: Independence from Amazon? Or pure utopia?
Webinar in podcast format with Annemarie Raluca Schuster
Amazon dominates the German online retail market with a revenue share of 53 percent. About 94 percent of German online shoppers have purchased from Amazon at some point. In Germany alone, Amazon has around 46.2 million customers. This raises the question of whether Amazon is currently the only way to be successful in online business. At the same time, online sellers want to significantly reduce their dependence on Amazon. But what hurdles do sellers face on the path to independence from major marketplaces like Amazon?
Annemarie Raluca Schuster explains in our webinar in podcast format “Multichannel: Independence from Amazon? Or pure utopia?” how she positions her brand “SiAura Materials” across multiple marketplaces and how she deals with the changing challenges and innovations to be able to sell successfully.
SiAura Materials & Annythinks
Annemarie Raluca Schuster
CEO & founder of “SiAura Materials” and E-commerce agency “Annythinks,” she has been successfully operating as an online seller with her brand on various marketplaces such as Amazon, Etsy, and eBay since 2013. With her brand, she manages over 3,000 products related to crafting and handmade items. In 2018, she founded her own E-commerce agency “Annythinks” and advises online sellers on selling online. As a trained computer scientist, she greatly appreciates the use of dynamic and intelligent tools and focuses on automating processes.
