Recipe for success for Amazon resellers: The best price in the Buy Box
At Amazon, 100,000 sellers compete for the coveted shopping cart field (English: Buy Box). This battle is fought fiercely, especially considering that Amazon does not disclose the factors used to determine the Buy Box.
Many of the factors are not directly within the seller’s control. However, one certainly is: THE PRICE.
Not with the lowest price, but with the optimal one
Depending on the performance status, the SELLERLOGIC Repricer for Amazon first determines the price at which the Amazon seller wins the Buy Box. Once this is achieved, the price is further optimized. This way, the Buy Box is not won with the lowest price, but with the highest possible price.
What sets the SELLERLOGIC Repricer for Amazon apart from other repricers and which strategies can help you win the Buy Box for yourself can be found in our factsheet.
