Items on Amazon:
approx. 100.000 SKUs
approx. 50.000 per month
Frank Jemetz has been romping around in the world of online marketplaces since 2004. In the beginning, this was mainly done via eBay but has now shifted to Amazon. “We have tried out a lot,” says the CEO today. “From inflatable boats to milk frothers.” Then Frank Jemetz took Adidas sneakers into his portfolio. “And somehow we got stuck.” Now FJ Trading mainly sells shoes through online marketplaces.
Without Amazon, FJ Trading would not exist today since the amount of buyers is very high in this marketplace, says Frank Jemetz. “But the competitive pressure in retail trade is particularly strong there. Sometimes prices are below the purchase price.”
“A negative deal for us is out of the question” Frank Jemetz continues. “But at the same time, we also have to keep in mind that Amazon is an important sales platform and is responsible for most of our turnover.” It was clear that a different strategy was needed. “With such low sales prices, you can‘t keep up in the long run.” With around 100,000 SKUs in the meantime, however, it quickly became impossible to optimize prices manually. At this point, an automated tool was required.
“You can‘t do anything without a repricer,” says Frank Jemetz. “Since we‘ve been using the SellerLogic Repricer, the Buy Box share of our products has increased significantly.” In particular the integration of the Buy Box strategy was an important factor in FJ Trading‘s decision: “We had previously been with another provider, but the tool did not optimize specifically for the Buy Box.” Even a programmed repricer did not bring the desired results because the necessary effort was way too high.
The Buy Box strategy, which requires minimal manual effort, the low error rate and the fact that the Repricer simply works speaks in the favour of SellerLogic!
Successful results with SellerLogic:
SellerLogic is different: “Once I have created the rules, I don‘t have to worry about anything afterward.” Thanks to the automatic imports, the setup was super easy and the work of the Repricer was also convincing: “The Buy Box quota is very good. In addition, its customer service is excellent and the tool is being continuously developed.”
“Also, the SellerLogic Repricer has high availability. Errors are very rare and are quickly solved,” says Frank Jemetz. “It is also important that the system never falls below a set minimum price. “We don‘t want to fuel the price war on Amazon. With SellerLogic we can rely on that!”
Frank Jemetz is completely satisfied with SellerLogic‘s Repricer: “The Buy Box strategy, which requires only minimal manual effort, and the low error rate already speaks in the favour of SellerLogic. But most importantly: The Repricer simply works!”