Success Story: Univers Cake EN

Download Success Story „Univers Cake“

"We finance the Repricer with our Lost & Found reimbursements!"

Background:

Founded:

2016

Industry:

Bakery and confectionery 

Items available on Amazon: 

A​​bout 3,000 SKUs

Shipments: 

A​​pprox. 850 / month

The web agency UP‘NBOOST has successfully entered the bakery and confectionery market with their own brand "Univers Cake". UP‘NBOOST originally designed the concept of Univers Cake for a customer who, in the end, was not able to implement the idea due to lack of time. The agency, who believed strongly in the concept they had created, decided to implement Univers Cake by themselves. It soon became clear that the brand had a lot of potential - especially on Amazon. Sales started to increase rapidly on the online marketplace.

How it all started:

For Jean-Bernard Freymann, Co-Director at UP‘NBOOST, it was clear from the outset that the biggest challenge would be saving as much time as possible. Especially when you sell more than 1,500 products in a highly competitive environment without a brand. "We had to maintain our margins despite the conditions,“ says Freymann. "We have a large number of competitors on Amazon who sell exactly the same product. Therefore, the main factor is the price. It is hardly possible to keep an eye on the competition manually in a situation like this“.


Under these circumstances, the next logical step was to not only use Fulfillment by Amazon (FBA) but also a repricer in order to remain competitive and keep the Buy Box share at a high level. Before UP‘NBOOST discovered SellerLogic, the agency had already used other repricers that, however, were not able to convince them technically or economically. 

Solution:

“In a sector where margins tend to be low, we have taken into account not only the benefits of the Repricer but also its costs as a key to success“ explains Freymann. “After looking at various solutions, SellerLogic convinced us not only with their price but also with their special features such as the ability to apply different price adjustment strategies to specific product groups“.


UP‘NBOOST has also implemented the second SellerLogic tool: Lost & Found now monitors all FBA processes and reliably reports any irregularities found in the Amazon logistics centres, enabling UPNBOOST to conduct refund applications in a quick and simple fashion.

Successful results with SellerLogic:

“The setup was quite simple: we only had to import one file with all our products and the respective minimum and maximum prices. The import was quick and easy. Within a few hours, the SellerLogic Repricer was up and running,“ confirms Freymann. “Both tools save us an enormous amount of time.“


UP‘NBOOST was also able to reduce the cost of using the Repricer and at the same time increase sales of Univers Cake products. This was facilitated through heightened Buy Box shares and though various strategies used by the SellerLogic Repricer. “The best thing, however, is that Lost & Found enables us to offset the repricing costs!“ says Freymann happily. 


“In addition, the SellerLogic customer service team is competent and responds quickly to enquiries. The cooperation with a well-structured and customer-oriented German company is very reassuring for us,“ confirms Freymann.

Jean-Bernard Freymann

Co-director  UP'NBOOST

Quote: "With the FBA reimbursement we receive thanks to the second SellerLogic tool, we can finance the Repricer!

Solution:

"In a sector where margins tend to be low, we have taken into account not only the benefits of the repricer but also its costs as a key to success," explains Freymann. "After looking at various tools, we were convinced by SellerLogic not only by the price, but also by some special features such as the ability to apply different price adjustment strategies to specific product groups". 

At the same time UP'NBOOST also implemented the second SellerLogic tool: Lost & Found now monitored all Univers Cake's FBA processes and reliably reported any irregularities found in the Amazon logistics centres, allowing refunds to be applied for quickly and easily.

Jean-Bernard Freymann

co-director

UP'NBOOST

With the FBA reimbursement we receive thanks to the second SellerLogic tool, we can finance the Repricer!

Successful results with SellerLogic

"The setup was quite simple: we only had to import one file with all our products and the respective minimum and maximum prices. The import was quick and easy. Within a few hours, the Repricer was ready to be used," confirms Freymann. "Both tools save an enormous amount of time."


In addition, UP'NBOOST was able to reduce the cost of using the Repricer and, in return, increase sales, because the increased Buy Box share and the various strategies of the SellerLogic Repricer ensured more sales of Univers Cake products. "But the best thing is that Lost & Found enables us to offset the repricing costs," says Freymann happily.


"In addition, the SellerLogic customer service team is competent and responds quickly to enquiries. The cooperation with a well-structured and customer-oriented German company is very reassuring for us," confirms Freymann.

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