உங்கள் அமேசான் வணிகத்தை தொடங்குவதற்கான 9 தவறுகள் நீங்கள் தவிர்க்க வேண்டும்

வணிகர்களுக்கு அமேசான் போன்றது போல பெரிய இலக்கு குழுவை உருவாக்கும் மற்றொரு துறை இல்லை. ஆனால், பல வாடிக்கையாளர்கள் உள்ள இடத்தில், அதிக போட்டி உள்ளது. எனவே, உங்கள் வணிகத்தை வெற்றிகரமாக நடத்துவதும், சிறந்த வாடிக்கையாளர் பயணத்தை வழங்குவதும் மிகவும் முக்கியமாகிறது. இது Buy Box தொடர்பாக மட்டுமல்ல, தேடல் முடிவுகளைப் பற்றியும் பொருந்துகிறது, குறிப்பாக அமேசான் போன்ற சந்தைகளில் போட்டி உங்கள் அருகிலேயே ஒரு கிளிக்கில் உள்ளது.

உங்கள் வணிகத்தை வெற்றிகரமாக நடத்துவதில், பல ஆன்லைன் வணிகர்கள் தவிர்க்கக்கூடிய தவறுகளைச் செய்கிறார்கள், அவை Buy Box-ஐ கூட இழக்கச் செய்யலாம். அவை என்னவென்று மற்றும் நீங்கள் அதற்கு எதிராக என்ன செய்யலாம் என்பதை இங்கே காணலாம்.

1 கெட்ட அல்லது அனுமதிக்கப்படாத பொருட்களை விற்பனை செய்தல்

பொருட்களை சோழியிடும் போது இது தொடங்குகிறது! நீங்கள் ஐரோப்பிய யூனியனின் வெளிநாடுகளில் (எடுத்துக்காட்டாக சீனாவில்) இருந்து வரும் பொருட்களை அடிப்படையாகக் கொண்டால், நீங்கள் இறக்குமதியாளராக அதற்கான பொறுப்பேற்க வேண்டும்.

எனவே, நீங்கள் CE குறியீட்டிற்கும் கவனம் செலுத்த வேண்டும், ஏனெனில் இந்த லேபிள் இல்லாத பொருட்கள் ஐரோப்பிய யூனியனில் விற்பனைக்கு அனுமதிக்கப்படவில்லை. நீங்கள் இந்த குறியீட்டு கடமையை பின்பற்றவில்லை என்றால், இது உங்களுக்கு கடுமையான விளைவுகளை ஏற்படுத்தலாம். வாடிக்கையாளர்கள் உங்களை நம்ப முடியாததால் மட்டுமல்ல, நீங்கள் சட்டப்பூர்வமான விளைவுகளை எதிர்கொள்ளவும் தயாராக இருக்க வேண்டும்.

உங்கள் பொருளின் குறைந்த தரத்தையும் நீங்கள் தவிர்க்க வேண்டும். அது விரைவில் உடைந்து போனால் அல்லது வாடிக்கையாளர்களுக்கு ஆபத்தை ஏற்படுத்தினால், அந்த வாடிக்கையாளர் மீண்டும் உங்களிடம் வாங்க மாட்டார். உங்கள் Reputation-க்கும் இதனால் பாதிப்பு ஏற்படும், ஏனெனில் கெட்ட மதிப்பீடுகள் புதிய வாடிக்கையாளர்களுக்கு நல்ல அச்சுறுத்தலை ஏற்படுத்தாது. எனவே, உங்கள் பொருளை எப்போதும் வாடிக்கையாளருக்கு அனுப்புவதற்கு முன்பு சரிபார்க்கவும், சோழியிடும் போது நம்பகமான வழங்குநர்களை அடிப்படையாகக் கொள்ளவும்.

2 போக்குகளை முற்றிலும் அடையாளம் காணாதது

ஆன்லைன் வணிகத்திற்கேற்ப வேகமாக மாறும் துறைகள் மிகவும் குறைவாகவே உள்ளன. சமூக ஊடகங்கள் மூலம் பதிவுகள் வைரலாக மாறுகின்றன மற்றும் போக்குகள் அற்புதமான வேகத்தில் பரவுகின்றன.

ஒரு போக்கு உருவாகிய பிறகு, அது விரைவில் மங்கிவிடும்.

நீங்கள் அமேசான் உலகில் ஒரே விற்பனையாளர் அல்ல என்பதை நினைவில் கொள்ளுங்கள், குறிப்பாக நீங்கள் வர்த்தக பொருட்களை விற்பனை செய்தால். மார்க்கெட்டிங்கில், இதனை தயாரிப்பு வாழ்க்கைச்சுழற்சி என்று அழைக்கிறார்கள். இது ஒரு பொருளுக்கான தேவையின் வழிமுறையை விவரிக்கிறது, இது சுமார் இப்படியாக நடைபெறுகிறது:

நீங்கள் காணும் போல், அறிமுக கட்டத்திற்குப் பிறகு வளர்ச்சி மிகவும் கடுமையாகவும், பெரும்பாலும் குறுகியதாகவும் இருக்கிறது. ஆனால், இது நீங்கள் இன்னும் அந்த வாய்ப்பை பயன்படுத்த வேண்டும் என்ற காலம். நீங்கள் மிகவும் தாமதமாகச் சேர்வீர்கள் என்றால், எடுத்துக்காட்டாக, பொருள் saturation-இன் இறுதிக்கட்டத்தில் இருக்கும் போது, நீங்கள் மீதமுள்ள பொருட்களை வைத்திருப்பதற்கான ஆபத்தை எதிர்கொள்கிறீர்கள். இதற்கான சிரமம் என்னவெனில், அறிமுக கட்டத்தில் பொருள் இன்னும் அறியப்படவில்லை. விற்பனை அதிகரிக்கும்போது, பொருளின் அறிமுகம் கூட அதிகரிக்கிறது. போக்குகள், ஆனால், இன்னும் அறியப்படாத காலத்தில் அடையாளம் காணப்பட வேண்டும். இதன் மூலம், நீங்கள் அதிகரிக்கும் வளர்ச்சியில் பயன் பெற முடியும்.

உயர்ந்த போட்டி மற்றும் ஈ-காமர்சில் வேகமாக மாறும் தன்மையால், நீங்கள் போக்குகளை möglichst frühzeitig அடையாளம் காண வேண்டும் மற்றும் வாடிக்கையாளர்களை முற்றிலும் முன்பே உங்கள் பக்கம் ஈர்க்க வேண்டும். தயாரிப்பு வாழ்க்கைச்சுழற்சி எவ்வளவு குறுகியதாக இருக்க முடியும் என்பதை Fidget Spinner-இன் போக்கில் காணலாம்:

2017 ஆம் ஆண்டு ஏப்ரல் இறுதியில் இந்த வெற்றிகரமான காலம் தொடங்கியது மற்றும் 2017 ஆம் ஆண்டு செப்டம்பர் ஆரம்பத்தில் அது மீண்டும் முடிவுக்கு வந்தது. நீங்கள் காணும் போல், போக்குகளை முற்றிலும் அடையாளம் காணுவது மிகவும் முக்கியமாகும்.

ஆனால், போக்குகள் போக்கு ஆகும் முன் அவற்றைப் எப்படி கண்டறிவது?

பதில் கொஞ்சம் சோம்பலாக இருக்கிறது: உத்தியாக்கமான தேடல்களுடன். புதிய போக்குகள் மற்றும் வளர்ச்சிகளை கண்டறிய நீங்கள் அடிக்கடி இணையத்தை தேட வேண்டும். இதற்காக, நீங்கள் ஜெர்மனி மற்றும் ஐரோப்பாவை மட்டுமே கவனிக்காமல் இருக்க வேண்டும். இறுதியில், பல போக்குகள் மிகவும் தொலைவில் இருந்து தொடங்குகின்றன மற்றும் அமெரிக்கா அல்லது ஆசியாவிலிருந்து எங்களுக்கு பரவுகின்றன. எனவே, பெரிய எண்ணங்களை வைத்திருங்கள் மற்றும் உலகம் முழுவதும் கவனத்தில் கொள்ளுங்கள்.

உதாரணமாக, நீங்கள் Trends der Zukunft என்ற இணையதளத்தில் உந்துதல்களை காணலாம். அங்கு அடிக்கடி தயாரிப்பு போக்குகள் வெளியிடப்படுகின்றன. நீங்கள் எது விரைவில் போக்கு ஆகும் என்பதைப் பற்றிய ஒரு கருத்து இருந்தால், Google Trends-ல் அதை தேடி, வளர்ச்சியை கண்காணிக்கலாம்.

3 கெட்ட தயாரிப்பு விளக்கங்கள் அல்லது படங்கள்

SEO-ஐப் பேசுபவர் இதுவரை பல முறை கூறியுள்ளார்: தயாரிப்புகளின் விளக்கங்களை மேம்படுத்துங்கள்!

ஆனால் இதை மீண்டும் மீண்டும் கூற முடியாது. கெட்ட விளக்கங்கள் தொழில்முறை இல்லாத அச்சுறுத்தலை ஏற்படுத்துவதோடு மட்டுமல்ல, வாடிக்கையாளர்களை அச்சுறுத்துகின்றன. அவை அமேசானில் தரவரிசையைப் பற்றியும் பாதிக்கின்றன.

மந்திரவாக்கியம் இங்கே: KEYWORDS. ஆம், SEO-ஐச் சொல்வவர் இதனை நீண்ட காலமாகப் பேசுகிறார். சரியாக.

கீவேர்டின் அடிப்படையில் அமேசான்-அல்காரிதம் தேடல் கேள்விகளை தயாரிப்புகளுடன் பொருத்துகிறது. அதாவது, வாடிக்கையாளர்கள் தேடல் பட்டியில் உள்ளடக்குவதற்கான சொற்களை, வணிகர்கள் உங்கள் தயாரிப்பு விளக்கங்களில் பயன்படுத்தும் சொற்களுடன் ஒப்பிடுகிறது. நீங்கள் அதிகமான ஒத்திசைவுகளை அடைய முயற்சிக்க வேண்டும் என்பது தெளிவாக உள்ளது. 

ஆகையால், கீவேர்ட் ஆராய்ச்சிக்கு செல்லுங்கள். கையால் அல்லது தானாகவேஉங்கள் விருப்பத்திற்கேற்ப ஒரு கருவியுடன். வாடிக்கையாளர்கள் என்ன தேடுகிறார்கள் என்பதை கண்டறிந்து, இந்த Schlagwörter-ஐ உங்கள் தலைப்பு, புள்ளிவிவரங்கள் மற்றும் தயாரிப்பு விளக்கத்தில் பொருத்தமாக சேர்க்கவும். 

ஆனால் உரை மட்டும் போதாது. தொழில்முறை தயாரிப்பு படங்களைப் பயன்படுத்தவும். இறுதியாக, காபி மஞ்சள் உள்ள சுருக்கமான படுக்கை தலையில் தெளிவாக ஸ்மார்ட்போனில் எடுத்த படம் உள்ள உருப்படியை யாரும் வாங்க மாட்டார்கள்.

படம், சாத்தியமான வாடிக்கையாளர்களின் கவனத்தை ஈர்க்கும் முதல் விஷயம். இங்கே முக்கிய சொல்: CTR, அதாவது கிளிக்-தரவு அல்லது எளிதாகக் கூறினால் கிளிக் வீதம் (ஆனால் SEO-ஐச் சொல்வவர் இதைப் பயன்படுத்துவதற்கு மிகவும் குளிர்ந்ததாக இல்லை). தயாரிப்புகளின் தரவரிசைக்கு, அமேசான்-அல்காரிதம் இந்த அளவுகோலைவும் எடுத்துக்கொள்கிறது. அமேசான் எப்போதும் தனது வாடிக்கையாளர்களுக்கு சிறந்த வாடிக்கையாளர் பயணத்தை வழங்க விரும்புகிறது. ஒரு தயாரிப்பு அடிக்கடி கிளிக் செய்யப்படும்போது, அது அமேசானுக்கு, பல வாடிக்கையாளர்கள் அவர்கள் காணும் விஷயங்களை விரும்புகிறார்கள் போலவே தெரிகிறது – இது ஒரு நல்ல தயாரிப்புக்கு ஒரு சின்னம்.

இங்கே நீங்கள்அமேசான் SEO-க்கு ஒரு விரிவான கட்டுரையை காணலாம்.

4 விலைப் போட்டியில் மூழ்குவது

தெளிவாகவே, Buy Box க்கான போராட்டம் கடுமையாக உள்ளது. பல வணிகர்கள் மற்றும் ஒரு மட்டுமே. அங்கு விலைக்கு விரைவாக செல்லும் மற்றும் வணிகர்கள், சிறிய மஞ்சள் மட்டத்திற்கு போட்டியாளர்களை முந்திக்கொள்ள தந்திரமான விலை மாற்றங்களை முயற்சிக்கிறார்கள்.

இது தினமும் பல முறை நடைபெறுகிறது மற்றும் Buy Box -இன் லாபம் பெரும்பாலும் சில மார்ஜினை செலவழிக்கிறது.

ஆகையால், நீங்கள் ஒருRepricer-ஐ நிச்சயமாகப் பயன்படுத்த வேண்டும், இது உங்களுக்காக ம ring கில் செல்லும். இந்த புத்திசாலி கருவி, உங்கள் விலையை உங்கள் போட்டியாளர்களின் விலையுடன் ஒப்பிடுகிறது மற்றும் நீங்கள் வெற்றியாளராக வெளிப்படுவதற்காக அதை சரிசெய்கிறது. நீங்கள் ஒருமுறை Buy Box -இல் இருந்தால், Repricer உங்களுக்காக சிறந்த விலையைப் பெறுகிறது மற்றும் உங்கள் மார்ஜ் அதிகரிக்கிறது.

ஆனால் நீங்கள் வாங்கும் கண்ணாடி மைதானத்தில் போட்டியிடவில்லை என்றாலும், தானியங்கி உதவியாளர்களால் நீங்கள் பயனடையலாம். விலை மற்றும் தேவையின் தொடர்பு உள்ளதென்பதை விளக்க வேண்டிய அவசியமில்லை. இப்போது, நீங்கள் எப்போதும் கையால் உங்கள் விலையை தற்போதைய தேவைக்கு ஏற்பச் சரிசெய்யலாம் அல்லது அதை உங்களுக்காக மேற்கொள்ளும் Repricer -ஐப் பயன்படுத்தலாம். எனவே, அதிக தேவையுள்ள போது உயர்ந்த விலை மற்றும் குறைந்த தேவையுள்ள போது குறைந்த விலை நிர்ணயிக்கலாம்.

எந்த சூழ்நிலையும் உங்களுக்கு பொருந்தினாலும், Repricer -ஐப் பயன்படுத்துவதன் மூலம், உங்கள் விலை எப்போதும் புதுப்பிக்கப்பட்டு, தற்போதைய சந்தை நிலைக்கு ஏற்ப ஒத்துப்போகிறது.

5 மெதுவான அனுப்புதல்

நாம் வாடிக்கையாளர்கள் பொறுமையற்றவர்கள் மற்றும் அமேசானின் அடுத்த நாளில் வழங்குவதாகக் கூறியதிலிருந்து, நாங்கள் ஆர்டர் செய்த பொருளை உடனே வேண்டும்.

ஒருவரின் மகிழ்ச்சி மற்றொருவரின் துக்கமாகும். ஏனெனில், இவ்வளவு விரைவான அனுப்புதல் செயலாக்கம் பல விற்பனையாளர்களுக்கு அழுத்தமாக இருக்கிறது. ஆர்டரை ஏற்க வேண்டும், கணக்கை உருவாக்க வேண்டும், பொருளை களஞ்சியத்திலிருந்து எடுக்க வேண்டும்… மேலும், விநியோகத்திற்காக அனுப்பும் சேவையாளர் எடுத்துக்கொள்ளும் நேரமும் சேர்கிறது.

ஆகையால், உங்கள் பக்கம் ஒரு வலிமையான கூட்டாளியை வைத்திருப்பது அவசியமாகும். தவறான இடத்தில் சேமிக்காமல், விலையுயர்ந்த, ஆனால் தொழில்முறை அனுப்பும் சேவையாளர் மீது நம்பிக்கை வைக்கவும். குறைந்த விலையில் வாங்குபவர் இரண்டு முறை செலவழிக்கிறார். மிகவும் மோசமான சந்தர்ப்பத்தில், வாடிக்கையாளர் பொருளை ஏற்க விரும்பவில்லை, ஏனெனில் விநியோகம் மிகவும் நீண்ட நேரம் ஆகிறது மற்றும் அவர் உங்கள் போட்டியாளர்களிடம் விரைவாக பெற முடியும்.

உங்கள் அனுப்புதலை மேம்படுத்துவதற்கான மற்றொரு வாய்ப்புFBA ஆகும். அமேசான் தனது (சரியாக) சிறந்த அனுப்புதல் செயலாக்கத்திற்காகப் புகழ்பெற்றது மற்றும் நீங்கள் அதில் நம்பிக்கை வைக்கலாம். நீங்கள் உங்கள் பொருள்களை அமேசானுக்கு அனுப்புகிறீர்கள் மற்றும் அங்கு அவை சேமிக்கப்படுகின்றன. ஒரு வாடிக்கையாளர் உங்கள் தயாரிப்புகளில் ஒன்றை ஆர்டர் செய்தால், அது ஒரு தானியங்கி ரேகை மூலம் ஒரு பேக்கிங் ஊழியருக்கு கொண்டு செல்லப்படுகிறது மற்றும் அங்கே மடுக்கப்படுகிறது. அங்கு இருந்து, பயணம் நேரடியாக வாடிக்கையாளருக்கு தொடங்குகிறது. அமேசானின் லாஜிஸ்டிக்ஸ் மையங்களில் உள்ள பொருட்களின் அளவினால், ஆன்லைன் மாபெரும் நிறுவனமானது புதிய தொழில்நுட்பத்தைப் பயன்படுத்தி, அனுப்புதலை வேகமாகச் செய்ய முடிகிறது, எந்த விற்பனையாளருக்கும் இல்லாத அளவுக்கு.

6 மோசமான திருப்பி வழங்கல் மேலாண்மை

திருப்பிகள் ஆன்லைன் வணிகத்தில் தேவையற்றவை, தேவையற்றவை போலவே இருக்கின்றன. புகைப்படம் மூலம் மாடலுக்கு அழகாகக் காணப்படும் உடை, உங்கள் உடலில் அப்படி அழகாகக் காணப்படாது. கிண்ணம் அனுப்புதலை சரியாகக் கடந்து செல்லவில்லை மற்றும் பல பகுதிகளில் வருகிறது. இந்த அனைத்தும், வாங்குவதற்கு முன்பு, நிலையான வணிகத்தில் கவனிக்கப்படும் அல்லது நீங்கள் தான் உருவாக்கியதாக இருக்கும்.
வாடிக்கையாளர்கள் உங்கள் பொருளை வாங்கும்போது, அவர்கள் உங்களுக்கு நம்பிக்கை வைக்கிறார்கள். குறிப்பாக, பொருள் முன்கூட்டியே செலுத்தப்படும் போது. இந்த நம்பிக்கை, திருப்பி வழங்கலுக்கான காரணத்தால், ஏற்கனவே குன்றியுள்ளது. ஒரு நல்ல திருப்பி வழங்கல் மேலாண்மையால், நீங்கள் அதை மீண்டும் சரிசெய்யலாம்.

ஆனால் இதற்குப் பிறகு: அமேசான் சிலஅளவுகோல்களைப் பயன்படுத்துகிறது, வாங்கும் கண்ணாடி மைதானத்தின் வெற்றியாளரை நிர்ணயிக்கும்போது. உங்கள் வாடிக்கையாளர்கள் உங்கள் திருப்பி வழங்கல் மேலாண்மையால் திருப்தி அடையவில்லை என்றால், இது Buy Box -இல் உங்கள் வாய்ப்புகளை எதிர்மறையாக பாதிக்கும்.

ஆகையால், திருப்பிகளை எவ்வளவு எளிதாக இருக்க முடியும் என்பதைக் கவனிக்கவும் மற்றும் திருப்பிகளை ஏற்க மறுக்காதீர்கள் – நீங்கள் சிறிது மன்னிப்பு அளிக்கவும். வாடிக்கையாளர்கள் இதற்காக உங்களுக்கு நல்ல மதிப்பீடுகள் மற்றும் பரிந்துரைகளுடன் நன்றி கூறுவார்கள். மேலும், நீங்கள் Buy Box -ஐ கைப்பற்றினால், உங்கள் வணிகம் பயனடையும்.

அல்லது நீங்கள் இதை மேலும் எளிதாக்கி, இந்த விரும்பாத பணியை அமேசானுக்கு ஒப்படைக்கலாம். FBA சேவையில் அனுப்புதல் மற்றும் சேமிப்பு மட்டுமல்ல, திருப்பி வழங்கல் மேலாண்மையும் உள்ளடக்கப்பட்டுள்ளது (யூஹூ!).

7 மோசமான அல்லது நண்பனாக இல்லாத வாடிக்கையாளர் ஆதரவு

சரி, மோசமான அல்லது நண்பனாக இல்லாத வாடிக்கையாளர் ஆதரவை ஆதரவு என்று அழைக்க முடியுமா என்பது விவாதத்திற்குரியது. தயாரிப்புகள் தொடர்பான கேள்விகள் அல்லது ஆர்டர்களுடன் தொடர்புடைய பிரச்சினைகள் எதுவாக இருந்தாலும், வாடிக்கையாளர்கள் உங்களிடம் அணுகுகிறார்கள் மற்றும் திறமையான, நண்பனான தொடர்பு நபரைத் தேடுகிறார்கள்.

மிகவும், நீங்கள் ஒரு குறைபாட்டிற்காக தொடர்பு கொள்ளப்படும்போது, நீங்கள் நண்பனாக இல்லாமல் மேலும் எண்ணெய் ஊற்ற வேண்டாம். இது எப்போதும் எளிதல்ல என்பது உறுதி. யார் முட்டாளாக அணுகப்படும்போது நண்பனாக இருக்க விரும்புகிறார்கள்? ஆனால், ஒரு நண்பனான, புரிந்துகொள்ளும் அணுகுமுறை எவ்வளவு மாற்றத்தை ஏற்படுத்த முடியும் என்பதை நீங்கள் ஆச்சரியப்படுவீர்கள். இது பெரும்பாலும் அமைதியாகவும் இருக்கிறது.

ஆனால் நீங்கள் இதை நிச்சயமாக அறிவீர்கள் மற்றும் இதைப் பயன்படுத்துகிறீர்கள்?

நண்பத்துடன் சேர்ந்து, நல்ல அணுகுமுறை முக்கியமாகும். நாம் அனைவரும், மீண்டும் தொலைபேசி வைக்க almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost 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almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost 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almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost 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almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost 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almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost almost

மற்றொரு பக்கம், நீங்கள் ஆதரவுக்கு ஒரு மின்னஞ்சல் அனுப்பும்போது மற்றும் வாரங்களாகஎந்த பதிலும் பெறவில்லை என்பது மிகவும் கோபமாக இருக்கிறது.

ஆனால் இங்கே, வாடிக்கையாளரை மகிழ்ச்சியாக்குவது மட்டுமல்ல. Buy Box -க்கு உங்கள் வெற்றியின் வாய்ப்புகள் இதற்கேற்ப இருக்கின்றன. மீண்டும்: அமேசானில் வாடிக்கையாளர் முதன்மை இடத்தில் உள்ளது. (சரி, இதனால், இது மீண்டும் வாடிக்கையாளரை மகிழ்ச்சியாக்குவதற்கானது. மறைமுகமாக.)

வாடிக்கையாளர்களின் கேள்விகள் 24 மணி நேரத்திற்குள் பதிலளிக்கப்படாவிட்டால் – வார இறுதி, விடுமுறை அல்லது பண்டிகை என்றாலும் – உங்கள் Buy Box -ஐ வெல்லும் வாய்ப்புகள் குறைகின்றன.

இந்த அனைத்திற்கும் எதிராக இருக்க விரும்பாதவர்கள், இங்கே FBA-ஐப் பயன்படுத்தலாம். இதனால் வாடிக்கையாளர்கள் நேரடியாக அமேசானின் வாடிக்கையாளர் சேவையுடன் தொடர்பு கொள்ளலாம் மற்றும் நீங்கள் இதற்காக அமைதியாக இருக்கலாம்.

8 FBA-திருப்பீடுகளை தவிர்க்குதல்

கடைசி புள்ளிகளைப் படிக்கும்போது, FBA ஒரு அற்புதமான விஷயம் போலவே தெரிகிறது. அது உண்மையில் அப்படியே! ஆனால் இங்கே கூட கறுப்பான பக்கம் உள்ளது.

அமேசானின் லாஜிஸ்டிக்ஸ் மையங்களில் மிகவும் குழப்பமாக இருக்கிறது. பொருட்கள் அனுப்பப்படுகின்றன, களஞ்சியங்கள் நிரப்பப்படுகின்றன, திருப்பிகள் ஏற்கப்படுகின்றன… இதில் பிழைகள் ஏற்படலாம் என்பது தெளிவாகவே உள்ளது – மேலும், இது சரியாகவே உள்ளது. யாரும் முழுமையாக இல்லை – அமேசான் கூட இல்லை. இந்த பிழைகள் கண்டறியப்படுவது மிகவும் முக்கியமானது. இதற்காக FBA விற்பனையாளர்கள் அனைத்து FBA செயல்முறைகள் பற்றிய அறிக்கைகளைப் பெறுகிறார்கள். இவை எப்போதும் பகுப்பாய்வு செய்யப்பட வேண்டும் மற்றும் பிழைகள் குறித்து ஆய்வு செய்யப்பட வேண்டும். ஆனால், இது விரைவில் ஒரு பெரிய பணியாக மாறலாம் மற்றும் பல FBA பயனாளர்களுக்கு சிரமமாக இருக்கலாம். ஏனெனில், இது சிக்கலான அறிக்கைகள் மட்டுமல்ல. இதற்காக நீங்கள் நேரம் எடுத்துக்கொள்ள வேண்டும். மற்றும் தினசரி வணிகத்தில் யாரிடம் நேரம் உள்ளது?

ஆகையால், ஒவ்வொரு FBA பயனாளரும் தானியக்கத்தைப் பயன்படுத்தலாம். Lost & Found அமேசானுக்காக அனைத்து FBA அறிக்கைகளை தானாகவே செயல்படுத்துகிறது மற்றும் அதில் ஏற்பட்ட பிழைகளைத் தேடுகிறது. இவை நேரடியாக நகலெடுக்கத் தயாராகக் கையாளப்படுகின்றன மற்றும் கிடைக்கின்றன. இதனால், நீங்கள் உடனடியாக செயல்முறைகளைப் புரிந்துகொள்ள முடியும், மேலும் உங்களுக்கு ஒரு பெரிய வேலைச் சேமிக்கப்படுகிறது. ஏனெனில், நீங்கள் செய்ய வேண்டியது ஒரே ஒன்று, அது முன்கூட்டியே தயாரிக்கப்பட்ட உரையை விற்பனையாளர் மையத்தில் மாற்றி, “அனுப்பவும்” என்பதைக் கிளிக் செய்வது.

„SELLERLOGIC Lost & Found என்பது உண்மையில் ஒரு சுலபமான முடிவு. இது பொருளாதாரத்தின் அடிப்படையில் மட்டுமல்ல. குறைந்த செலவுகள், கருவி, அதன் பின்னணியில் உள்ள தொழில்நுட்பம், வழங்கப்பட்ட சேவைகள் மற்றும் அதன் பின்னணியில் உள்ள குழு, அனைத்தும் நாங்கள் முழுமையாக திருப்தியாக இருக்க உதவுகிறது.“, என்று Lost & Found வாடிக்கையாளர் அலெக்சாண்டர் சாரட்ஸோக்ளூ கூறுகிறார்.

9 விளம்பரம் செய்யாதது

இது முதலில் கொஞ்சம் விசித்திரமாகக் குரலிடலாம். இறுதியில், விளம்பரம் பெரிய நிறுவனங்களுக்கு மட்டுமே, அதற்காக குறைந்தது தோமஸ் மில்லரை நியமிக்க வேண்டும், அவர் எதை தேவைப்படும் என்பதை எங்களுக்கு விளக்குகிறார்.

ஆனால் இந்த படம் உண்மைக்கு ஏற்படவில்லை. நாம் தினமும் நாங்கள் நினைக்கும் அளவுக்கு அதிகமான விளம்பரங்களை எதிர்கொள்கிறோம். ஆனால், அதை விளம்பரம் என்று அழைக்காமல் Ads என்று அழைக்கப்படுகிறது.

அமேசானில் ஒரு பார்வை விடுங்கள். “பணியமர்த்தப்பட்டது” என்ற குறியீட்டுடன், கவனிக்காத மஞ்சள் எழுத்தில் உள்ள ஒரு தயாரிப்பு அல்லது முழு பிராண்டை கண்டுபிடிக்க நீங்கள் நீண்ட நேரம் தேட வேண்டியதில்லை – இது எளிதாக கவனிக்கப்படாமல், விரைவில் இயற்கை தேடல் முடிவாகக் கருதப்படுகிறது.

பணியமர்த்தப்பட்டது என்றால், விற்பனையாளர் தனது தயாரிப்பு அல்லது பிராண்டு தேடல் முடிவுகளில் மேலே காட்டப்படுவதற்காக பணம் செலுத்துகிறான். மேலும் நெருக்கமாகப் பார்த்தால், தேடல் முடிவுகளின் முதல் வரிசைகள் வாங்கிய முடிவுகளால் நிரம்பியுள்ளன என்பதை கவனிக்கிறீர்கள். இது அமேசானுக்கு நல்ல வணிகம். அமெரிக்க சந்தைக்கு, 2019-ல் 10 பில்லியன் அமெரிக்க டொலர் வருவாயைப் பெற்றுள்ளது. இந்த தொகை இன்னும் உங்களை ஆச்சரியப்படுத்தவில்லை என்றால், இது கடந்த ஆண்டுடன் ஒப்பிடுகையில் 33% க்கும் மேற்பட்ட உயர்வாகும்.

பணியமர்த்தப்பட்ட Ads க்கு கூட, உங்கள் செயல்திறன் லேபிள்களை (சிறந்த விற்பனையாளர் மற்றும் அமேசானின் தேர்வு) பெறலாம், இது உங்களை தேடல் முடிவுகளில் மேலே வைக்கவும்.

தீர்வு

E-Commerce-ஐ அனுபவிக்கும்போது கவனிக்க வேண்டிய பல விஷயங்கள் உள்ளன. விலைகள், தேவைகள் மற்றும் தயாரிப்புகளை சந்தைப்படுத்துதல் வரை. ஆனால், சாத்தியமான பிழைகளைப் பற்றிய விழிப்புணர்வு உள்ளவரால், அவற்றை எளிதாகத் தவிர்க்கலாம் மற்றும் தனது வணிகத்துடன் தொடங்கலாம்.

எல்லா பிழைகளும் ஒன்றைச் சேர்க்கின்றன: அவை உங்களை மற்ற வழங்குநர்களுடன் ஒப்பிடும்போது குறைவாக ஆர்வமுள்ளவராகக் காட்டுகின்றன. ஆகையால், நீங்கள் மற்றும் உங்கள் சலுகை எவ்வளவு நல்லது என்பதைப் காட்டுங்கள், ஒரு நல்ல வாடிக்கையாளர் பயணத்தை வழங்குவதன் மூலம், சாத்தியமான வாங்குபவர்கள் உங்கள் வாடிக்கையாளர்கள் ஆக விரும்புகிறார்கள்! இதற்குள் உங்களுக்கு உதவ முடிந்தது என நாங்கள் நம்புகிறோம்!

படக் குறிப்புகள் படங்களின் வரிசையில்: © Gajus – stock.adobe.com / © VectorMine – stock.adobe.com / Screenshot @ GoogleTrends/ © Grispb – stock.adobe.com/ © Леонид Кравчук – stock.adobe.com / © Olga – stock.adobe.com

SELLERLOGIC Repricer

உங்கள் B2B மற்றும் B2C சலுகைகளை SELLERLOGIC இன் தானியங்கி விலை நிர்ணய உத்திகளைப் பயன்படுத்தி உங்கள் வருமானத்தை அதிகரிக்கவும். எங்கள் AI இயக்கப்படும் இயக்கவியல் விலை கட்டுப்பாடு, நீங்கள் Buy Box ஐ மிக உயர்ந்த விலையில் உறுதிப்படுத்துகிறது, உங்கள் எதிரிகளுக்கு மேலான போட்டி முன்னணி எப்போதும் உங்களிடம் இருப்பதை உறுதிப்படுத்துகிறது.

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